Senior Conversion Designer (Amazon)

📍 Job Overview

Job Title: Senior Conversion Designer (Amazon)

Company: PriorityChef

Location: Portugal

Job Type: Full-Time

Category: Marketing / Creative / Design Operations

Date Posted: 2026-06-12

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive e-commerce conversion rate optimization (CVR) through strategic design and data-informed decision-making on the Amazon platform.

• Own the end-to-end visual identity and conversion workflow, from initial market research and creative brief development to final asset design and performance iteration.

• Leverage a deep understanding of Amazon's ecosystem, including Seller Central, Search Query Performance (SQP), and Brand Analytics, to identify conversion bottlenecks and opportunities.

• Execute A/B testing and data analysis on key listing elements (main images, titles, A+ Content) to validate hypotheses and demonstrate measurable impact on key metrics like CTR and CVR.

📝 Enhancement Note: This role is a hybrid of creative design and analytical operations, with a strong emphasis on driving tangible business results (CVR lift) within the Amazon marketplace. The "Senior" title indicates a need for independent execution and strategic input.

📈 Primary Responsibilities

• Conduct in-depth market, competitor, and customer research using tools like SQP, Brand Analytics, and customer reviews to inform messaging and creative strategy.

• Develop clear, data-driven creative briefs that translate research insights into actionable design objectives for Amazon listing assets.

• Design high-impact Amazon hero images, image stacks, A+ Content, and Brand Store pages that feature strong typographic hierarchy, clear benefit communication, and a consistent brand voice.

• Create compelling sponsored ad creative and social visuals that align with the overall brand system and drive engagement.

• Define and maintain the brand's visual system, including typography, color palettes, spacing, and design rules, ensuring consistency across all customer touchpoints.

• Plan and execute A/B tests using Amazon's 'Manage Your Experiments' feature and other relevant platforms to optimize main images, titles, and A+ Content.

• Validate creative concepts through audience polling tools such as PickFu or ProductPinion prior to launch.

• Monitor and analyze key performance metrics including CTR, CVR (Unit Session Percentage), session data, and ad performance, providing actionable insights for iteration.

• Collaborate closely with the Catalog Manager to iterate on creative based on performance data and market feedback.

• Direct and art direct outsourced creative work, including 3D renders, photography, and video, ensuring output meets brand standards and strategic objectives.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning, creative execution, and analytical rigor, all focused on driving direct revenue impact through optimized Amazon listings. The emphasis on "owning the loop" underscores the autonomy and integrated nature of this role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional design experience, with a significant focus on conversion-driven design, e-commerce platforms, and direct response marketing.

Required Skills:

• Typographic and Layout Mastery: Demonstrated ability to create clear visual hierarchy, guide the viewer's eye, and effectively communicate benefits without clutter.

• Marketing Acumen & Research Habit: Proven ability to derive messaging from data and customer insights, identify target audiences, and articulate the value proposition of each asset.

• Amazon Conversion Fluency: Strong understanding of Amazon Seller Central, SQP, Brand Analytics, and the distinction between CTR (search result) and CVR (detail page) optimization.

• Data Literacy: Comfort in reading, interpreting, and forming hypotheses from data, including sessions, unit session percentage, click-through rate, and ad CVR/CTR.

• Hands-on Testing Experience: Proven track record of running A/B tests and customer polls, with the ability to articulate methodologies, results, and learnings.

• Proven Case Studies with Results: Demonstrated success in previous roles where design work directly moved key business metrics.

• Strong Photographic and Compositional Eye: Ability to judge and enhance product presentation through photos, renders, or AI-generated imagery, ensuring a premium look.

• Fluent, Efficient AI Workflows: Proficiency in modern AI image generation and editing tools for ideation, asset creation, and cleanup, while maintaining quality control.

• Proficiency in Photoshop and Illustrator: Advanced skills for creating and manipulating visual assets.

• Independence and Initiative: Ability to take a brief, execute autonomously, and iterate rapidly with minimal supervision.

Preferred Skills:

• Ability to produce or art direct 3D renders using software like Blender.

• Video editing skills for short-form social media and listing content.

• Experience within the kitchenware, home goods, or related consumer product categories.

📝 Enhancement Note: The "Must have" section is exceptionally detailed and emphasizes a rare combination of design expertise, marketing strategy, and analytical capability. Candidates will need to showcase concrete examples and data to demonstrate these requirements.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 2-3 detailed case studies demonstrating your process for improving conversion rates on e-commerce platforms, specifically Amazon. Each case study should include:

  • The initial problem or hypothesis.
  • Your research methodology and key insights.
  • The creative solution and design process.
  • Specific A/B tests or polls conducted, including their setup and parameters.
  • Quantifiable results (e.g., CVR lift, CTR increase, sales impact) with clear data visualization.

• Test & Poll Examples: Include direct examples of A/B tests you have run (screenshots of experiments, results summaries) or customer polls you've conducted (e.g., PickFu results, analysis of poll data) with your interpretation and subsequent actions.

• Amazon Listing Asset Examples: Present a well-annotated example of an Amazon image stack you designed, highlighting your strategic choices for each image and how they address potential customer objections or highlight key benefits. Showcase A+ Content examples that demonstrate brand storytelling and benefit-driven design.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your systematic approach to managing the conversion design lifecycle, from initial research and creative brief to asset production and performance analysis.

• Implementation & Automation: Articulate how you leverage tools (including AI) and processes to efficiently produce high-quality creative assets and manage testing protocols.

• Measurement & Performance Analysis: Demonstrate your ability to define, track, and analyze key conversion metrics, and how this data directly informs your iterative design process.

📝 Enhancement Note: The application explicitly requests a "real case study, a test or poll you ran, and an Amazon image stack you worked on," prioritizing data-backed results over polished aesthetics. This indicates a strong operational focus on measurable outcomes.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Conversion Designer with 5-10 years of experience in Portugal, specializing in e-commerce and Amazon, a competitive salary range would typically fall between €45,000 - €70,000 annually, depending on the depth of Amazon expertise and proven track record.

Benefits:

• Full-Time Remote Work: Enjoy the flexibility and autonomy of working from anywhere within Portugal.

• Paid Leave: Standard paid time off and holidays as per Portuguese labor laws.

• Continuous Learning & Growth Opportunities: Access to resources and support for professional development, particularly focusing on e-commerce strategies and conversion optimization techniques.

• Flexible Working Hours: While a 4-hour overlap with Bangkok Time is required, the remaining 4 hours of the standard 8-hour workday offer flexibility.

Working Hours: Standard 40 hours per week, with a mandatory 4-hour overlap window with Bangkok Time (UTC+7). The remaining 4 hours of the workday are flexible, allowing for adaptation to individual schedules and time zones within Portugal (UTC+0/UTC+1).

📝 Enhancement Note: Salary is estimated based on typical compensation for senior-level design and marketing operations roles in Portugal, considering the specialized nature of Amazon conversion optimization. The flexible working hours with a core overlap are common for globally distributed remote teams.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Kitchenware Brand on Amazon)

Company Size: Small (7 employees)

Founded: The company was founded with a mission to create smart, beautiful kitchenware tools, focusing on quality, craft, and product differentiation in a competitive market. This small team size suggests a fast-paced, agile environment where each member has significant impact and direct visibility.

Team Structure:

• The operations team is lean, consisting of approximately 7 individuals. This implies a highly collaborative and cross-functional environment where individuals often wear multiple hats.

• The Senior Conversion Designer will likely report to a Head of Marketing, E-commerce Director, or potentially the Founder, given the small team size.

• Close collaboration is essential, particularly with roles like Catalog Manager, and potentially with individuals managing advertising and product development. Methodology:

• Data-Driven Decision Making: Priority Chef emphasizes using data (SQP, Brand Analytics, A/B test results) to inform all strategic and creative decisions.

• Agile Execution: The "fast-growing" and "move quickly" descriptors suggest an iterative approach to product development, marketing, and design, with a focus on rapid testing and feedback loops.

• Quality & Craftsmanship: A core value is placed on the quality and aesthetic appeal of their products and brand presentation.

Company Website: https://prioritychef.com/

📝 Enhancement Note: The small team size is a critical factor; it means the Senior Conversion Designer will have substantial autonomy and responsibility, needing to be highly self-motivated and capable of working independently. The emphasis on "smart, beautiful tools" and "craft" suggests a culture that values both functional excellence and aesthetic appeal.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a need for significant experience, strategic thinking, and the ability to operate with a high degree of autonomy. The role demands not just execution but also the ability to research, strategize, and proactively identify opportunities for conversion optimization.

Reporting Structure: The Senior Conversion Designer will likely report to a senior leadership role within the company, such as a Head of Marketing, E-commerce Manager, or directly to one of the founders, given the small team size. This structure allows for direct impact and visibility on business outcomes.

Operations Impact: The primary impact of this role is directly on revenue generation through increased conversion rates on Amazon listings. Success will be measured by tangible improvements in metrics like Unit Session Percentage (CVR), Click-Through Rate (CTR), and ultimately, sales volume and profitability. The role also influences brand perception and market positioning on a critical e-commerce platform.

Growth Opportunities:

• E-commerce Specialization: Deepen expertise in Amazon's evolving algorithms, advertising strategies, and conversion optimization techniques, becoming a go-to expert in the field.

• Brand Strategy Development: Contribute to the broader brand strategy and visual identity development as the company grows and potentially expands to other marketplaces or channels.

• Leadership Potential: As the company scales, there may be opportunities to lead design initiatives, mentor junior designers, or manage external creative resources more extensively.

• Cross-Functional Skill Development: Gain exposure to product management, marketing analytics, and supply chain operations within an e-commerce context.

📝 Enhancement Note: The growth opportunities are strongly tied to the company's expansion within the e-commerce space, particularly on Amazon. Demonstrating a strong ROI and strategic thinking will be key to advancing within such a lean organization.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely outside of a traditional office setting, offering maximum flexibility.

Office Location(s): The role is based in Portugal, allowing candidates to work from any location within the country.

Workspace Context:

• Autonomous Work Environment: You will be expected to manage your own workspace, schedule, and workflow independently, requiring strong self-discipline and organizational skills.

• Digital Collaboration Tools: The team will rely heavily on digital communication and collaboration tools (e.g., Slack, email, project management software, video conferencing) to stay connected and manage projects.

• Access to Analytics & Design Tools: You will need reliable internet access and a suitable workstation to effectively use design software (Photoshop, Illustrator), AI tools, and analytics platforms.

Work Schedule: The role requires a standard 40-hour work week. A key aspect is the mandatory 4-hour overlap with Bangkok Time (UTC+7), which is crucial for real-time communication and collaboration with team members in that region. The remaining 4 hours of the daily 8-hour workday can be scheduled flexibly to accommodate personal needs and time zone differences within Portugal.

📝 Enhancement Note: The remote nature and flexible hours are significant benefits, but the required overlap necessitates careful time management. The success of this remote setup hinges on effective asynchronous and synchronous communication practices.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, cultural fit, and understanding of the role's core requirements.

• Portfolio & Case Study Review: A deep dive into your submitted portfolio, focusing on the requested case study, A/B test examples, and Amazon image stack. Expect detailed questions about your process, data analysis, and the results achieved.

• Skills Assessment/Challenge: You may be given a small design challenge or asked to critique an existing listing and propose improvements, demonstrating your strategic thinking and design approach in real-time.

• Team/Founder Interviews: Discussions to assess your fit with the small team, your independence, and your long-term potential within the company.

Portfolio Review Tips:

• Prioritize Data and Impact: Ensure your case studies clearly articulate the problem, your solution, and the quantifiable results. Use charts and graphs to visualize performance improvements.

• Showcase Your Process: Explain how you arrived at your solutions. Detail your research methods, your decision-making criteria, and your iterative process.

• Annotate Your Work: For the Amazon image stack, add notes explaining the strategic intent behind each image and how it addresses specific customer needs or objections.

• Be Prepared for Deep Dives: Anticipate questions about the specific metrics, the testing methodology, and how you would handle similar challenges in the future.

• Loom Videos are Welcome: The application explicitly mentions Loom videos as a way to walk through your work, which can be a powerful tool to convey your thought process and enthusiasm.

Challenge Preparation:

• Analyze Existing Listings: Practice critiquing Amazon listings, identifying areas for improvement in imagery, copy, and A+ Content from a conversion perspective.

• Hypothesize & Strategize: For any given listing, be ready to quickly form hypotheses about why it might be underperforming and propose specific, data-informed design and testing strategies.

• Articulate Your Value: Be prepared to clearly explain how your design decisions directly contribute to business goals and ROI.

📝 Enhancement Note: The application process places a very high emphasis on practical evidence of success, particularly with data. Candidates should prepare to thoroughly dissect their past work and demonstrate a strong analytical mindset alongside their design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop & Illustrator: Essential for creating and editing all visual assets, including hero images, image stacks, A+ Content, and ad creatives.

• AI Image Generation & Editing Tools: Proficiency in tools for faster ideation, background creation, asset variants, and image cleanup (e.g., Midjourney, Stable Diffusion, Adobe Firefly).

• 3D Rendering Software (Preferred): Experience with or ability to art direct 3D renders using software like Blender is a plus.

Analytics & Reporting:

• Amazon Seller Central: Deep familiarity with the platform, especially for managing listings, understanding product performance, and utilizing 'Manage Your Experiments'.

• Amazon SQP & Brand Analytics: Essential for market research, keyword performance analysis, and understanding customer search behavior.

• Data Visualization Tools: Ability to interpret and present data from analytics platforms, potentially including spreadsheets (Excel/Google Sheets) or basic dashboard tools.

• Customer Feedback Analysis Tools: Experience with tools like PickFu, ProductPinion, or similar for validating creative concepts and gathering customer insights.

CRM & Automation:

• While not a direct CRM role, understanding how listing data feeds into broader e-commerce analytics and potentially marketing automation is beneficial.

• Project Management Tools: Likely used for task tracking and collaboration (e.g., Asana, Trello, Monday.com).

📝 Enhancement Note: The emphasis on AI workflows is a modern requirement. Candidates should be ready to discuss how they integrate these tools to enhance efficiency and creativity without sacrificing quality or brand control.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are based on evidence and measurable results, not just intuition. Operations professionals are expected to be comfortable with data analysis and interpretation.

• Efficiency & Agility: The company values moving quickly, iterating rapidly, and finding efficient ways to achieve goals. This means a tolerance for ambiguity and a proactive approach to problem-solving.

• Quality & Craftsmanship: A commitment to producing high-quality products and maintaining a premium brand image across all touchpoints. Design work must reflect this attention to detail.

• Independence & Ownership: Team members are expected to take ownership of their areas, operate autonomously, and drive initiatives forward with minimal oversight.

• Customer-Centricity: Understanding the customer's needs, objections, and motivations is paramount to designing effective conversion strategies.

Collaboration Style:

• Lean & Cross-Functional: With a small team, collaboration is direct and often involves working closely with individuals from different functional areas (e.g., Catalog Management, Marketing).

• Direct Communication: Expect open and honest communication, with a focus on clear briefs, actionable feedback, and collaborative problem-solving.

• Iterative Feedback Loop: The culture encourages continuous testing and refinement, meaning feedback is regularly sought and given to improve performance.

📝 Enhancement Note: The values align with a startup or small, fast-growing company environment. Candidates should highlight their ability to be self-starters, data-minded, and comfortable with a dynamic, results-oriented culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: The primary challenge is to maintain a high level of creative quality and brand consistency while strictly adhering to data-driven conversion goals and Amazon platform constraints.

• Rapid Iteration Pace: Keeping up with the fast-paced demands of e-commerce, including competitor activity and platform changes, requires continuous learning and rapid adaptation of creative strategies.

• Remote Work Dynamics: Maintaining effective communication, collaboration, and a strong sense of team cohesion in a fully remote, globally distributed setup can be challenging.

• Proving ROI: Continuously demonstrating the quantifiable impact of design work on key business metrics to justify resources and strategic direction.

Learning & Development Opportunities:

• Amazon Ecosystem Mastery: Become an expert in Amazon's algorithms, advertising strategies, and conversion optimization best practices, a highly in-demand skill set.

• E-commerce Growth Strategies: Gain hands-on experience in scaling an e-commerce brand, understanding product lifecycle management, and market expansion.

• Data Analytics for Design: Develop advanced skills in analyzing conversion data and translating insights into actionable design improvements.

• AI in Creative Workflows: Explore and integrate cutting-edge AI tools to enhance design efficiency, ideation, and asset creation processes.

📝 Enhancement Note: The challenges are inherent to high-growth e-commerce roles. Successful candidates will view these challenges as opportunities for significant professional development and impact.

💡 Interview Preparation

Strategy Questions:

• "Walk us through a specific Amazon listing that you significantly improved. What was the problem, how did you diagnose it using data, what was your design solution, and what were the measurable results (CVR, CTR, etc.)?"

• "How do you approach researching what a new Amazon listing needs to communicate before you start designing?"

• "Describe a time you had to balance a brand's aesthetic vision with strict conversion optimization goals. How did you reconcile them?"

• "What are the key differences between optimizing for CTR and optimizing for CVR on Amazon, and how do your design decisions address each?" Company & Culture Questions:

• "Given our small team size and focus on quality kitchenware, how would you ensure our brand identity remains consistent and premium across all Amazon assets?"

• "How do you stay motivated and productive in a fully remote work environment with flexible hours?"

• "What are your thoughts on using AI tools in design, and how have you integrated them into your workflow?"

• "How do you prioritize tasks when faced with multiple urgent design requests from different stakeholders?" Portfolio Presentation Strategy:

• Structure Your Case Study: Use a clear narrative: Problem -> Research & Insights -> Solution -> Testing -> Results -> Learnings.

• Quantify Everything: Ensure every claim about impact is backed by specific numbers and data points. Use charts and graphs effectively.

• Explain Your 'Why': For each design decision, be ready to explain the strategic reasoning behind it, referencing research or data.

• Showcase Your Process: Demonstrate your workflow for research, ideation, design, testing, and iteration. This is as important as the final output.

• Be Ready for Live Critiques: Practice critiquing an existing listing on the spot and proposing actionable improvements.

📝 Enhancement Note: Expect to be asked very specific, data-driven questions about your past work. The interview process is designed to filter for candidates who can demonstrably drive business results through design.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select 2-3 of your strongest conversion-focused case studies, ensuring they prominently feature Amazon listings, A/B tests, and quantifiable results. Prepare a specific example of an Amazon image stack you designed with annotations explaining your strategic choices.

• Prepare Your Resume: Tailor your resume to highlight keywords like "Conversion Rate Optimization," "Amazon Seller Central," "A/B Testing," "Data Analysis," "Typography," "Photoshop," "Illustrator," and "E-commerce Design." Quantify achievements wherever possible.

• Practice Your Presentation: Rehearse walking through your portfolio, especially the case studies and image stack examples. Be ready to explain your process, data analysis, and the ROI of your work. Consider creating a Loom video as suggested.

• Research PriorityChef: Understand their product niche (kitchenware), brand values (smart, beautiful, quality), and their presence on Amazon. Be prepared to discuss how your skills align with their specific business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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