Senior Conversion Designer (Amazon)

📍 Job Overview

Job Title: Senior Conversion Designer (Amazon)

Company: PriorityChef

Location: Philippines

Job Type: Full-Time

Category: Revenue Operations / GTM Operations (Focus on Conversion Optimization)

Date Posted: 2026-06-12

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the visual identity and end-to-end conversion workflow specifically for Amazon product listings, driving significant improvements in conversion rates (CVR).

• Leverage deep market research, including Search Query Performance (SQP) and Brand Analytics, to inform strategic design decisions and creative briefs.

• Design compelling Amazon hero images, image stacks, A+ Content, and Brand Store pages that enhance brand consistency and clearly communicate product value propositions.

• Execute A/B testing on key listing elements and analyze performance data (CTR, CVR, session data) to drive continuous optimization and iterative design improvements.

• Collaborate closely with Catalog Managers to translate data insights and customer feedback into actionable design strategies that boost sales performance.

📝 Enhancement Note: While the title is "Senior Conversion Designer," the responsibilities heavily lean into GTM Operations and Revenue Operations by focusing on optimizing the customer journey and conversion funnel on a critical sales channel (Amazon). The role requires a blend of design expertise and a data-driven, analytical approach akin to operations professionals. The emphasis on CVR, A/B testing, and data analysis positions this as a high-impact role within the Go-To-Market operations spectrum.

📈 Primary Responsibilities

• Conduct comprehensive research using Amazon Seller Central tools (SQP, Brand Analytics), customer reviews, and competitor analysis to identify key messaging opportunities and conversion roadblocks.

• Develop clear, data-informed creative briefs that guide the design process for all visual assets, ensuring alignment with marketing objectives and customer insights.

• Design high-impact Amazon main images, image stacks, and A+ Content that feature strong typographic hierarchy, clear benefit communication, and premium product presentation.

• Maintain and evolve the overall brand system, including typography, color palettes, and spacing rules, ensuring consistent application across all Amazon assets and supporting visuals.

• Create engaging sponsored ad creative and social media visuals that maintain brand consistency and drive traffic to Amazon listings.

• Plan and execute A/B tests on main images, titles, and A+ Content using tools like Amazon Manage Your Experiments to validate design hypotheses and measure performance lifts.

• Utilize audience polling tools (e.g., PickFu, ProductPinion) to validate creative concepts and gather pre-launch feedback to mitigate risks.

• Track and analyze key performance indicators (KPIs) such as Click-Through Rate (CTR), Unit Session Percentage (CVR), session data, and ad CVR/CTR to inform design iterations.

• Direct and manage outsourced creative work, including 3D renders, photography, and video production, ensuring all output aligns with brand standards and conversion goals.

📝 Enhancement Note: The responsibilities described go beyond typical graphic design. They encompass strategic analysis, experiment design, performance tracking, and cross-functional collaboration, which are core tenets of operations roles. The emphasis on "owning the loop" from research to iteration highlights a process-oriented approach central to operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundational understanding of design principles, marketing strategy, and data analysis is expected. Candidates with degrees in Graphic Design, Marketing, Business, or related fields will likely possess relevant knowledge.

Experience: 5-10 years of professional experience in a design role with a significant focus on conversion optimization, e-commerce platforms, and data-driven decision-making.

Required Skills:

• Typographic and Layout Mastery: Exceptional ability to create clear visual hierarchy, guide the viewer's eye, and communicate benefits effectively without clutter.

• Marketing Acumen & Content Research: Ability to identify target audiences, understand buyer objections, and derive messaging from data and customer insights, not guesswork.

• Amazon Conversion Fluency: Deep understanding of Amazon Seller Central, SQP, Brand Analytics, and the distinction between CTR (search results page) and CVR (detail page) issues.

• Data Analysis Proficiency: Comfort in reading, interpreting, and forming hypotheses from data, including sessions, unit session percentage, CTR, and ad CVR/CTR.

• Hands-on A/B Testing & Polling: Proven experience designing and executing A/B tests and customer polls, with the ability to articulate learnings and impact.

• Proven Case Studies with Results: Demonstrated success in previous roles where design work directly moved key performance metrics, supported by quantitative data.

• Strong Photographic & Compositional Eye: Excellent judgment in lighting, framing, and product aesthetics for photos, renders, and AI-generated imagery.

• Efficient AI Workflows: Proficiency in using modern AI image and editing tools for ideation, asset creation, background generation, and refinement while maintaining quality control.

• Command of Photoshop and Illustrator: Expert-level skills in industry-standard design software.

• Independence & Initiative: Ability to take ownership of projects, work autonomously with minimal supervision, and iterate rapidly.

Preferred Skills:

• 3D Rendering Art Direction: Experience in briefing and judging 3D renders (e.g., Blender), even if not a master modeler.

• Video Editing: Skills in producing short social media or listing content videos.

• Consumer Category Experience: Background in kitchenware, home goods, or similar consumer product categories.

📝 Enhancement Note: The "Must have" section reads very much like an operations professional's requirements: data fluency, testing experience, analytical thinking, and a focus on measurable results. The emphasis on "beautiful pixels are not enough" and thinking like a marketer/analyst is a strong indicator of the performance-driven nature of this role, aligning it with GTM and RevOps objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Conversion Impact: Showcase at least one real-world case study where your design work directly led to a measurable increase in conversion metrics (e.g., CVR lift, sales increase).

• Showcase Testing & Insights: Include examples of A/B tests or customer polls you have conducted, clearly outlining the hypothesis, methodology, results, and learnings.

• Amazon Listing Expertise: Present an example of an Amazon image stack you designed, highlighting the strategic rationale behind each image and its contribution to the buyer journey.

• Brand System Application: Provide examples of how you have applied or developed a brand system across various assets to ensure consistency and reinforce brand identity.

Process Documentation:

• Workflow Design & Optimization: Detail your process for translating research and data into design briefs and creative concepts, emphasizing efficiency and clarity.

• Experimentation & Iteration: Document your approach to designing, executing, and analyzing A/B tests, including how you iterate on designs based on performance data.

• Asset Management & Quality Control: Explain your methods for managing creative assets, directing outsourced work, and ensuring output meets brand and performance standards.

📝 Enhancement Note: The emphasis on "real case study, a test or poll you ran, and an Amazon image stack you worked on" with "specific examples or data" strongly suggests a portfolio review process that mirrors operations' need for demonstrable results and process understanding. The prompt explicitly states "We care more about how you think and what you have moved than how polished your reel is," which is a hallmark of results-oriented operations roles.

💵 Compensation & Benefits

Salary Range: Given the "Senior" title, the "5-10 years" experience level, the fully remote nature, and the critical impact on sales conversion for an Amazon brand, a competitive salary range for the Philippines would likely fall between PHP 1,500,000 - PHP 2,500,000 annually. This estimate is based on industry benchmarks for senior-level design and digital marketing roles in the Philippines, considering the specialized e-commerce and conversion optimization skills required.

Benefits:

• FULL TIME REMOTE Work: Enjoy the flexibility and autonomy of working from home permanently.

• Required 4hr Overlap Hours: A structured overlap of 4 hours with Bangkok Time (ICT) ensures effective collaboration, with the remaining 4 hours of the workday being flexible.

• Paid Leave: Standard paid time off to ensure work-life balance and employee well-being.

• Opportunities for Continuous Learning and Growth: Access to resources and development programs, particularly focused on e-commerce trends and performance marketing.

Working Hours: Approximately 40 hours per week, with a mandatory 4-hour overlap window with Bangkok Time (UTC+7) for synchronous collaboration. The remaining work hours are flexible, allowing for individual work style and time zone management.

📝 Enhancement Note: The salary range is an estimation based on publicly available data for senior-level roles in the Philippines with specialized digital marketing and design skills. The benefits are derived directly from the job description, with an emphasis on their relevance to remote operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Kitchenware) - PriorityChef operates within the highly competitive Amazon marketplace, focusing on smart, quality kitchenware. This context means a strong emphasis on product differentiation, compelling visual merchandising, and data-driven sales strategies to stand out.

Company Size: Small (Team of 7) - This indicates a fast-paced, agile environment where each team member has significant impact and ownership. In a small team, roles are often multifaceted, requiring individuals to wear multiple hats and contribute broadly. For operations professionals, this means direct exposure to business outcomes and close collaboration across functions.

Founded: Not specified, but described as "fast growing." This suggests a dynamic, evolving company culture focused on scaling and innovation.

Team Structure:

• Agile & Integrated: As a team of 7, the structure is likely flat and highly collaborative. The Senior Conversion Designer will work very closely with founders or key decision-makers.

• Cross-Functional Collaboration: The role explicitly mentions collaborating with a "Catalog Manager," highlighting the need for seamless interaction between design, product management, and sales operations.

• Outcome-Oriented: The company culture is centered around "moving quickly" and caring about "quality, craft, and the small details that make a product stand out." The emphasis on "hypothesis turns into a CVR lift" underscores a results-driven, data-informed approach.

Methodology:

• Data-Driven Design: The core methodology involves using data (SQP, Brand Analytics, A/B tests) to inform and validate design decisions.

• Iterative Optimization: The process emphasizes continuous improvement through testing, analysis, and refinement of creative assets.

• Customer-Centric Research: Understanding the shopper's perspective through reviews, polls, and data analysis is fundamental to the design strategy.

Company Website: https://prioritychef.com/ (Inferred from domain_derived)

📝 Enhancement Note: The small company size and fast-growing nature imply a high degree of autonomy and direct impact for the Senior Conversion Designer. This is typical of operations roles in startups or smaller businesses where individuals are expected to be proactive and drive initiatives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, indicating a need for significant independent contribution and strategic thinking. It's not just about executing tasks but about owning a critical part of the Go-To-Market engine – conversion optimization on Amazon. This level requires a deep understanding of the sales funnel and the ability to influence outcomes through data-informed design.

Reporting Structure: Given the team size of 7, the Senior Conversion Designer likely reports directly to a founder, CEO, or Head of Marketing/E-commerce. This provides direct access to leadership and high visibility for their contributions.

Operations Impact: The role's primary objective is to directly increase conversion rates (CVR) and, by extension, sales revenue on Amazon. By optimizing product listings, the designer directly impacts the company's top-line performance, making this a high-impact role within the GTM operations framework. Their work is directly tied to revenue generation.

Growth Opportunities:

• E-commerce Specialization: Deepen expertise in Amazon's platform, conversion rate optimization (CRO) strategies, and e-commerce marketing analytics, becoming a go-to expert in this niche.

• Broader GTM Strategy Involvement: As the company grows, the designer could potentially take on broader responsibilities in overall GTM strategy, brand development, or cross-channel optimization beyond Amazon.

• Leadership Potential: In a small, growing team, demonstrating strong ownership and impact could open doors to leading future design initiatives or even managing a small creative/marketing function as the team expands.

• Continuous Learning in E-commerce: The company explicitly offers opportunities for continuous learning, especially in e-commerce, suggesting a commitment to professional development in a rapidly evolving industry.

📝 Enhancement Note: The growth opportunities are framed around deepening specialized skills within e-commerce operations and potentially expanding into broader GTM strategy, aligning with typical career progression for high-impact operations professionals.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is entirely home-based, offering maximum flexibility.

Office Location(s): Philippines. While remote, the role is designated for candidates residing in the Philippines, potentially for payroll, legal, or time zone alignment purposes.

Workspace Context:

• Autonomous & Flexible: The remote nature allows for a self-managed workspace, prioritizing employee comfort and productivity.

• Technology-Centric: Success in this role relies on effective use of digital tools and platforms (Photoshop, Illustrator, AI tools, Amazon Seller Central, testing platforms), requiring a reliable internet connection and suitable home office setup.

• Collaborative Digital Space: Despite being remote, the 4-hour overlap with Bangkok Time facilitates synchronous communication and collaboration through digital channels (e.g., Slack, Zoom, email).

Work Schedule: Approximately 40 hours per week, with a core 4-hour overlap window for team collaboration. This structure balances the need for synchronous communication with the flexibility benefits of remote work.

📝 Enhancement Note: The remote setup and flexible hours are common in operations roles, particularly those focused on digital performance and requiring deep concentration. The mandatory overlap is a critical operational requirement for team cohesion and project execution.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on the portfolio, case studies, and demonstrated results. Candidates must provide specific examples and data.

• Skills Assessment/Case Study: Potential for a design challenge or a deep dive into portfolio case studies, focusing on the candidate's thought process, research methodology, testing approach, and impact. Expect to walk through your work and explain the "why" behind your decisions and the metrics moved.

• Team/Founder Interview: Discussion around problem-solving skills, independence, cultural fit within a small, fast-paced team, and alignment with the company's data-driven, results-oriented approach.

• Final Evaluation: Assessment of overall suitability, ability to drive conversion metrics, and long-term potential within the company.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the problem, your solution, the metrics you influenced (e.g., "Increased CVR by X%", "Improved CTR by Y%"), and the timeframe. Use numbers prominently.

• Show, Don't Just Tell: Use visuals effectively. For Amazon listings, show "before and after" comparisons or highlight specific design elements and explain their strategic purpose.

• Explain Your Process: Detail how you approached the problem – your research methods, hypothesis generation, testing strategy, and iteration process. This demonstrates your analytical and operations mindset.

• Highlight Amazon Specifics: Emphasize your understanding of Amazon's ecosystem, including SQP, Brand Analytics, and the nuances of designing for the platform's specific constraints and opportunities.

• Be Ready for Deep Dives: Prepare to discuss the data you used, the assumptions you made, and how you validated your design choices.

Challenge Preparation:

• Think Like an Analyst: Be ready to analyze hypothetical scenarios or data sets related to Amazon listing performance.

• Focus on ROI: Frame your solutions in terms of their potential return on investment for the business.

• Articulate Strategy: Clearly explain how your design choices align with broader business goals and conversion optimization strategies.

📝 Enhancement Note: The application process heavily emphasizes a portfolio that demonstrates tangible results and a systematic, data-driven approach, which is a standard expectation for operations roles. The advice focuses on showcasing analytical thinking and process, not just aesthetic design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Expert proficiency required for image editing, manipulation, and asset creation.

• Adobe Illustrator: Essential for creating vector graphics, typography, and brand elements.

• AI Image Generation Tools: Fluent and efficient workflows using modern AI tools (e.g., Midjourney, Stable Diffusion, DALL-E, or similar) for ideation, backgrounds, variants, and cleanup.

• 3D Rendering Software (Preferred): Familiarity or ability to art direct/brief work in tools like Blender for product visualization.

Analytics & Reporting:

• Amazon Seller Central: In-depth knowledge of Seller Central is critical, including:

  • Search Query Performance (SQP): For understanding customer search behavior.
  • Brand Analytics: For market insights, sales data, and competitor analysis.
  • Manage Your Experiments: For conducting A/B tests on listing elements.

• Data Analysis Tools: Comfort with interpreting session data, CTR, CVR, and ad performance metrics. Specific tools may include spreadsheets (Excel/Google Sheets) or potentially BI tools if the company uses them.

CRM & Automation: While not directly CRM-focused, a strong understanding of how design impacts the customer journey within an e-commerce platform is essential. The "automation" aspect comes in through efficient AI workflows and potentially templated A+ content designs.

📝 Enhancement Note: The technology stack highlights a blend of advanced design software, AI, and critical e-commerce platform analytics tools. Proficiency in analyzing data from Amazon Seller Central is a key operational requirement.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Every design choice should be informed by data and customer insights, not just intuition. This aligns with a core operational principle of using analytics to guide strategy.

• Efficiency & Speed: The company "moves quickly," implying a need for efficient workflows, rapid iteration, and a proactive approach to problem-solving. This is crucial for optimizing processes in a fast-paced environment.

• Accountability & Ownership: As part of a small team, taking ownership of the conversion workflow and being accountable for measurable results is paramount.

• Continuous Improvement: A commitment to testing, learning, and iterating to constantly enhance performance is deeply embedded in the role's objectives.

• Quality & Craftsmanship: While data-driven, there's also a strong emphasis on "quality, craft, and the small details," ensuring that optimized designs are also visually appealing and on-brand.

Collaboration Style:

• Direct & Transparent: In a small team, communication is likely direct, open, and frequent.

• Cross-Functional Partnership: The role requires close collaboration with Catalog Managers and potentially other team members, focusing on shared goals of sales growth and customer acquisition.

• Feedback-Oriented: Expect to give and receive constructive feedback regularly to refine designs and strategies.

• Experimentation Culture: Openness to trying new approaches, testing hypotheses, and learning from both successes and failures.

📝 Enhancement Note: The values emphasize a blend of analytical rigor, operational efficiency, and a results-driven mindset, which are critical for success in any GTM or RevOps function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Data: The primary challenge is harmonizing strong aesthetic design with the strict demands of data-driven conversion optimization and Amazon's specific platform requirements.

• Navigating the Amazon Ecosystem: Staying updated with Amazon's algorithm changes, best practices, and evolving customer expectations requires continuous learning and adaptation.

• Small Team Dynamics: Operating effectively within a small team means managing diverse responsibilities and potentially dealing with rapid shifts in priorities.

• Proving ROI: Consistently demonstrating the direct impact of design on conversion metrics and revenue requires robust tracking and compelling data presentation.

Learning & Development Opportunities:

• E-commerce CRO Expertise: Become a leading expert in conversion rate optimization specifically for the Amazon platform, a highly valuable skill set.

• Advanced Analytics: Develop deeper skills in analyzing e-commerce data and translating complex metrics into actionable design strategies.

• AI Tool Mastery: Become proficient in leveraging cutting-edge AI tools for creative workflows, potentially leading to increased efficiency and innovative design solutions.

• Brand Strategy in E-commerce: Gain experience in shaping and maintaining a brand's visual identity across a high-volume e-commerce channel.

📝 Enhancement Note: The challenges are framed around the operational realities of e-commerce conversion optimization, requiring adaptability, analytical skill, and a results-oriented approach. The growth opportunities highlight specialization in a critical GTM area.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for researching and defining the key messages for a new Amazon product listing. How do you use data like SQP and Brand Analytics?" (Focus on your research methodology, data sources, and how you translate insights into a creative brief.)

• "Walk me through a time your design work directly impacted a key conversion metric (e.g., CVR, CTR). What was the problem, your solution, the data, and the result?" (Prepare a detailed case study emphasizing metrics and your role.)

• "How do you approach A/B testing on Amazon? What elements do you prioritize testing, and how do you interpret the results to drive further iterations?" (Explain your testing strategy, hypothesis formation, and performance analysis.) Company & Culture Questions:

• "Given our small team size and focus on rapid growth, how would you ensure your design work remains aligned with our business objectives and moves quickly?" (Highlight your independence, efficiency, and ability to prioritize.)

• "What are your thoughts on using AI in the design process for e-commerce? How do you maintain brand integrity and quality control with AI-generated assets?" (Discuss your experience with AI tools and your approach to quality assurance.)

• "How do you measure the success of your design work beyond aesthetics, focusing on business impact and ROI?" (Reinforce your data-driven mindset and focus on tangible results.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio around key projects, clearly labeling each with the client/product, your role, the objective, and the results (quantified metrics).

• Tell a Story: For each case study, narrate the problem, your strategic approach, the creative solution, the testing/validation process, and the final, measurable outcome.

• Highlight Data & Analysis: Explicitly show the data points you used and how they influenced your design decisions. Explain the "why" behind your creative choices based on performance data.

• Demonstrate Amazon Fluency: Showcase specific examples of your work on Amazon listings (image stacks, A+ Content) and explain your understanding of the platform's unique requirements.

• Prepare for Q&A: Anticipate questions about your process, your challenges, and how you would approach specific scenarios relevant to PriorityChef.

📝 Enhancement Note: The suggested interview questions are designed to probe the candidate's operational thinking, analytical skills, and ability to deliver measurable business results, which are key for GTM and RevOps roles.

📌 Application Steps

To apply for this Senior Conversion Designer position:

• Submit your application through the provided link on Workable.

• Curate a Results-Oriented Portfolio: Ensure your portfolio prominently features case studies with clear, quantified results demonstrating your impact on conversion metrics (CVR, CTR, sales) specifically within an e-commerce context, ideally Amazon.

• Tailor Your Resume: Highlight keywords related to conversion rate optimization, Amazon Seller Central, A/B testing, data analysis, Photoshop, Illustrator, and AI workflows. Emphasize achievements and metrics over responsibilities.

• Prepare Your Narrative: Practice articulating your design process, your data analysis approach, and your experience with A/B testing and iteration. Be ready to walk through your portfolio with a focus on strategic thinking and measurable outcomes.

• Research PriorityChef: Understand their product offerings, brand positioning, and the competitive landscape on Amazon. Consider how your skills can directly contribute to their growth and conversion goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.