Senior UX Designer, Amazon Advertising

📍 Job Overview

Job Title: Senior UX Designer, Amazon Advertising

Company: Amazon

Location: New York, New York, United States; Seattle, Washington, United States

Job Type: Full-Time

Category: User Experience (UX) Design / Product Design

Date Posted: 2026-06-02T00:00:00

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the design of intelligent, multimodal AI-powered experiences across Amazon's voice-first and other device surfaces, focusing on seamless integration of voice, visual, and touch interactions.

• Define and champion a user-centric design vision that bridges innovative conversational AI with polished, intuitive screen-based moments, ensuring a cohesive and superior customer experience.

• Drive strategic design programs that span multiple organizations and device contexts, establishing clear mechanisms for alignment, prioritization, and decision-making with senior leadership.

• Translate ambitious creative concepts into shippable product by developing scalable design frameworks, high-fidelity prototypes, and actionable product requirements that navigate technical constraints.

📝 Enhancement Note: This role is specifically focused on the intersection of AI, voice-first devices, and multimodal interfaces within the Amazon Advertising context. The emphasis is on leading design strategy and execution for complex, cross-functional initiatives, requiring strong leadership and influence skills in addition to core UX craft.

📈 Primary Responsibilities

• Drive comprehensive design programs that span multiple organizations, device surfaces (e.g., Alexa, Fire TV, Fire Tablet), and interaction modalities (voice, visual, touch), ensuring clear mechanisms for alignment, prioritization, and decision-making.

• Create high-fidelity vision designs and interactive prototypes that exemplify how AI-powered, context-aware capabilities can enhance customer experiences on voice-first devices.

• Develop experience frameworks that inform product roadmaps, strategic planning processes, and initiatives like 'Think Big' workshops, based on landscape analysis and stakeholder research.

• Translate bold creative concepts into actionable product requirements, carefully considering the unique constraints of voice-first hardware, on-device processing, and cloud-based AI services.

• Partner closely with engineering teams to ensure accurate implementation of designs and collaborate with data science and ML teams to leverage appropriate models for personalization and multimodal rendering.

• Utilize quantitative and qualitative data to validate design hypotheses, identify effective interaction patterns, and make evidence-based recommendations for iteration and scaling across the device portfolio.

• Audit implementation quality, identify gaps in existing tooling and content pipelines, and advocate for solutions that maintain design integrity at scale.

• Present design rationale, trade-offs, and recommendations to senior leadership through regular review cadences and compelling storytelling to secure buy-in.

📝 Enhancement Note: The responsibilities highlight a strategic leadership component, requiring the Senior UX Designer to not only execute design but also to influence product direction, manage cross-functional dependencies, and advocate for user experience quality through data and strong communication.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and mastery of UX design principles is essential.

Experience: Minimum of 7+ years of professional design experience, with a proven track record of leading complex design programs and delivering user-centered solutions.

Required Skills:

• Extensive experience in UX Design, with a strong emphasis on visual design craft and interaction design expertise.

• Proven ability to design and prototype with industry-standard tools such as Figma, Adobe Creative Cloud, or similar platforms.

• Demonstrated experience developing and driving design projects with tight schedules and multiple dependencies, requiring strong project management and organizational skills.

• Fluency in AI/ML technologies and their application in user experience design.

• Experience in presenting designs and collaborating effectively with all levels of an organization, including senior leadership.

• Proficient in understanding and applying mobile and web design patterns, as well as accessibility standards.

• Ability to document design rationale, trade-offs, and recommendations clearly and concisely. Preferred Skills:

• Specific experience with voice interface design, natural language processing (NLP), or multimodal design.

• Familiarity with the online advertising domain, including advertising products and ad serving technologies.

• Demonstrated strong analytical abilities and confidence in using quantitative and qualitative data to inform design decisions.

• Proven ability to establish cross-organizational mechanisms and drive strategic initiatives.

• Experience in user research methodologies and translating research findings into actionable design insights.

📝 Enhancement Note: The preferred qualifications indicate a strong preference for candidates who can immediately contribute to Amazon Advertising's specific challenges, particularly those involving advertising technology and data-driven optimization of user experiences.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 complex UX design projects with a focus on multimodal and/or AI-driven experiences.

• Clearly articulate your role and contributions within each project, detailing your design process from problem definition to final implementation.

• Present high-fidelity mockups, interactive prototypes, and detailed user flows that demonstrate your visual and interaction design skills.

• Include case studies that highlight your ability to translate ambitious creative concepts into shippable products, detailing any trade-offs made.

• Demonstrate your experience in utilizing tools like Figma or Adobe Creative Cloud extensively within your projects.

• Provide evidence of how you've used data (quantitative or qualitative) to inform design decisions and measure impact. Process Documentation:

• Detail your approach to driving cross-organizational alignment, including mechanisms for communication, prioritization, and decision-making.

• Illustrate how you develop scalable design frameworks and experience architectures that inform product roadmaps and strategic planning.

• Explain your process for translating creative concepts into actionable product requirements, considering technical constraints like on-device processing and cloud AI services.

• Showcase your methods for auditing implementation quality and advocating for solutions that maintain design integrity at scale.

• Describe how you leverage user research and data analysis to validate design hypotheses and iterate on solutions.

📝 Enhancement Note: The emphasis on a portfolio that showcases multimodal AI experiences and cross-organizational leadership is critical. Candidates should prepare to discuss their process for navigating complex dependencies and influencing product strategy through compelling design and data-backed rationale.

💵 Compensation & Benefits

Salary Range:

• New York, NY: $155,400 - $210,300 USD annually

• Seattle, WA: $137,800 - $186,400 USD annually

Benefits:

• Comprehensive health insurance package including medical, dental, and vision insurance.

• Prescription drug coverage, Basic Life & AD&D Insurance, and optional Supplemental Life Plans.

• Employee Assistance Program (EAP) and Mental Health Support resources.

• Access to a Medical Advice Line.

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Adoption and Surrogacy Reimbursement coverage.

• 401(k) retirement savings plan with employer matching.

• Paid Time Off (PTO) and generous Parental Leave policies.

• Sign-on payments and Restricted Stock Units (RSUs) as part of the total compensation package.

Working Hours: The standard working hours for this role are 40 hours per week, typical for a full-time position. Flexibility may be offered based on team needs and project demands, but the role is primarily on-site.

📝 Enhancement Note: The salary ranges provided are specific to location, reflecting cost of living and market rates for Senior UX Designers in these major tech hubs. The total compensation package includes substantial equity (RSUs) and sign-on bonuses, which are significant components of Amazon's compensation structure for senior roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, E-commerce, Cloud Computing, Digital Advertising. Amazon operates across multiple sectors, with Amazon Advertising specifically leveraging its vast customer data and platform reach to offer advertising solutions.

Company Size: Amazon is a global technology giant with hundreds of thousands of employees worldwide. This scale implies robust processes, significant resources, and a highly competitive, fast-paced environment.

Founded: Amazon was founded in 1994 by Jeff Bezos, initially as an online bookstore, and has since grown into a diversified multinational technology company. This history signifies a culture of innovation, long-term thinking, and a relentless focus on customer obsession.

Team Structure:

• The team is part of Amazon Advertising and focuses on customer experiences across voice-first and multimodal devices.

• It likely comprises a mix of UX Designers, UX Researchers, Product Managers, and Engineers, working in a matrixed structure common at Amazon.

• Designers often report to UX Design Managers or Directors within their respective product areas, with strong collaboration across product lines and engineering teams. Methodology:

• Data-Driven Decision Making: Amazon heavily relies on data (quantitative and qualitative) to inform product strategy, design iterations, and business decisions.

• Customer Obsession: The core principle guiding all product development, ensuring a deep understanding of customer needs and a relentless pursuit of improving their experience.

• Bias for Action & Ownership: Employees are expected to take initiative, drive projects forward, and feel accountable for their outcomes.

• Innovation & Experimentation: A culture that encourages bold ideas and the testing of new concepts, even if they carry a risk of failure.

Company Website: https://www.amazon.com

📝 Enhancement Note: The team operates within the highly competitive and data-intensive Amazon Advertising arm, requiring a blend of creative design thinking and rigorous analytical capabilities. The culture emphasizes speed, ownership, and data-informed decision-making, typical of Amazon's broader ethos.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior UX Designer role, indicating a mid-to-senior level position. It requires not only excellent design execution but also the ability to lead design initiatives, influence product strategy, and mentor junior designers. The focus on cross-organizational leadership and senior stakeholder communication places it firmly in a senior contributor or early leadership track.

Reporting Structure: The Senior UX Designer will likely report to a UX Design Manager or Director within the Amazon Advertising organization. They will collaborate closely with Product Managers, Engineering Leads, and potentially other senior stakeholders across different product groups and business units.

Operations Impact: The role's impact is significant, aiming to shape how millions of customers interact with AI-powered advertising experiences across Amazon's diverse device ecosystem. Success means driving customer engagement, advertiser effectiveness, and ultimately, revenue growth for Amazon Advertising through intuitive and innovative design.

Growth Opportunities:

• Leadership Development: Potential to move into a Principal UX Designer role, focusing on strategic design leadership and mentorship, or transition into a UX Design Manager role, leading a team of designers.

• Specialization: Deepen expertise in areas like conversational AI design, multimodal interaction, or advertising technology UX. Opportunities to contribute to 'Think Big' initiatives and shape future product roadmaps.

• Cross-Functional Mobility: Potential to move into related product management roles or lead design initiatives in other Amazon product areas.

• Skill Enhancement: Continuous learning through Amazon's internal resources, industry conferences, and exposure to cutting-edge AI and machine learning technologies.

📝 Enhancement Note: This role offers a clear path for career advancement within Amazon's product design and advertising divisions. The emphasis on strategic leadership and impact on a massive scale provides substantial growth potential for ambitious designers.

🌐 Work Environment

Office Type: This role is designated as On-site, meaning the designer will be expected to work from one of Amazon's main office locations in New York City or Seattle. These offices are typically modern, collaborative spaces designed to foster innovation and teamwork.

Office Location(s):

• New York, NY: A major hub for technology and advertising, offering a vibrant urban environment.

• Seattle, WA: Amazon's global headquarters, providing access to extensive resources and a large tech community.

Workspace Context:

• Collaborative Environment: Offices are designed with open workspaces, meeting rooms, and common areas to encourage spontaneous collaboration and brainstorming sessions.

• Technology & Tools: Access to state-of-the-art hardware, software, and internal Amazon design tools. High-speed internet and robust IT support are standard.

• Team Interaction: Regular opportunities for in-person interaction with design peers, product managers, engineers, and researchers, facilitating quick feedback loops and problem-solving.

Work Schedule: While the core expectation is 40 hours per week, Amazon's culture often allows for some flexibility in managing work hours, provided project deadlines and team needs are met. The on-site requirement emphasizes the importance of in-person collaboration and team presence.

📝 Enhancement Note: The on-site nature of this role is crucial for leveraging Amazon's collaborative workspace and fostering strong team dynamics, which are vital for complex, cross-functional design initiatives.

📄 Application & Portfolio Review Process

Interview Process: The interview process at Amazon is known for its rigor and structured approach, often involving multiple stages:

• Initial Recruiter Screen: A brief call to assess basic qualifications and cultural fit.

• Hiring Manager Interview: Focus on experience, leadership, and alignment with the role's core responsibilities.

• UX Design/Portfolio Review: A deep dive into your portfolio. Expect to present 2-3 key projects, discussing your design process, challenges, solutions, and impact. Be prepared to articulate your rationale and trade-offs.

• Bar Raiser Interview: An interview conducted by a trained Amazonian from outside the hiring team, focused on assessing "Amazonian traits" and ensuring the candidate "raises the bar" for future hires. This often includes behavioral questions.

• Leadership Principles Interview: A significant portion of the interview process will focus on evaluating how you embody Amazon's Leadership Principles (e.g., Customer Obsession, Ownership, Bias for Action, Dive Deep, Invent and Simplify). Prepare specific examples from your experience for each principle.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience with AI, multimodal design, voice interfaces, and ideally, advertising technology.

• Tell a Story: Structure each case study to clearly define the problem, your role, the design process, the solutions you created, the challenges you overcame, and the measurable impact or outcomes.

• Highlight Process: Emphasize your thought process, research methodologies, iterations, and rationale behind design decisions. Show your ability to "Dive Deep."

• Demonstrate Craft: Showcase high-fidelity mockups, interactive prototypes, and visual design elements that reflect exceptional quality.

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs. If direct data isn't available, articulate the intended impact and how you would measure it.

• Prepare for Questions: Anticipate questions about your design decisions, trade-offs, collaboration, and how you handle ambiguity or conflict.

Challenge Preparation:

• Design Exercise: You may be given a design challenge or exercise to complete within a set timeframe, either before or during the interview process. This could involve solving a specific UX problem related to voice/multimodal interfaces or advertising.

• Problem-Solving: Be ready to articulate your approach to solving complex, ambiguous problems. Think aloud and demonstrate your structured thinking.

• Leadership Principles: Prepare specific STAR (Situation, Task, Action, Result) method examples for each of Amazon's Leadership Principles. This is critical for success.

📝 Enhancement Note: Success in Amazon interviews hinges on demonstrating not just design skill but also a deep understanding and application of Amazon's Leadership Principles, coupled with a clear, data-informed design process.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Adobe Creative Cloud (Photoshop, Illustrator, XD), Sketch. Candidates are expected to have deep proficiency, particularly in Figma.

• Prototyping Tools: InVision, Principle, or similar for interactive prototypes.

• Collaboration & Project Management: Jira, Confluence, Asana, Trello (depending on team structure).

• Design Systems: Experience contributing to or utilizing established design systems.

Analytics & Reporting:

• Data Analysis Tools: Familiarity with tools like Tableau, Amplitude, Mixpanel, or internal Amazon analytics platforms for interpreting user behavior data.

• A/B Testing: Understanding of A/B testing methodologies and how to use results to inform design.

• Reporting Dashboards: Ability to interpret and potentially contribute to dashboards that track key UX metrics.

CRM & Automation:

• While not primary UX tools, familiarity with CRM platforms (like Salesforce) and marketing automation tools can be beneficial for understanding the advertising ecosystem.

• Experience with AI/ML platforms and understanding their capabilities and limitations in user-facing applications.

📝 Enhancement Note: Proficiency in Figma and Adobe Creative Cloud is a baseline requirement. Experience with data analysis tools and an understanding of how AI/ML models function within user experiences are increasingly important for this role.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: A foundational principle; all design decisions must prioritize and enhance the customer experience, whether end-users or advertisers.

• Ownership: Taking full responsibility for design outcomes, from ideation to implementation and iteration, even across organizational boundaries.

• Invent and Simplify: A drive to find innovative solutions and simplify complex problems for both users and internal stakeholders.

• Bias for Action: Moving quickly and decisively, making informed decisions, and iterating rapidly based on feedback and data.

• Dive Deep: A commitment to thoroughly understanding problems, data, and user needs to arrive at the most effective solutions.

• Earn Trust: Building trust with team members, stakeholders, and users through transparency, competence, and consistent delivery.

Collaboration Style:

• Cross-Functional Integration: Highly collaborative, working hand-in-hand with Product Managers, Engineers, Researchers, Data Scientists, and Marketing teams.

• Data-Informed Dialogue: Discussions and decision-making are heavily influenced by data and user insights, fostering a culture of evidence-based reasoning.

• Constructive Debate: Openness to challenging ideas respectfully to arrive at the best possible solution, aligned with business goals and user needs.

• Agile & Iterative: A preference for iterative development and continuous improvement, embracing feedback and adapting designs as needed.

📝 Enhancement Note: The team culture at Amazon, particularly within Advertising, is characterized by a strong emphasis on performance, innovation, and data-driven outcomes, all grounded in Amazon's core Leadership Principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Leading design for nascent AI-powered experiences requires significant comfort with ambiguity and the ability to define clear paths forward with limited precedent.

• Cross-Organizational Alignment: Securing buy-in and coordinating efforts across multiple product teams and business units within a large organization like Amazon can be complex.

• Balancing Innovation with Execution: Translating ambitious, forward-thinking AI concepts into shippable products that meet technical constraints and tight schedules.

• Data Integration for Design: Effectively leveraging diverse data sources (user behavior, advertising performance, AI model outputs) to inform and validate multimodal UX designs.

• Evolving AI Landscape: Keeping pace with rapid advancements in AI/ML and translating these into meaningful and ethical user experiences.

Learning & Development Opportunities:

• Exposure to Cutting-Edge AI: Direct involvement with advanced AI/ML technologies and their application in customer-facing products.

• Strategic Design Leadership: Opportunities to shape product roadmaps, influence business strategy, and define the future of multimodal experiences at Amazon.

• Mentorship: Access to experienced leaders within Amazon's extensive design and technology organizations.

• Industry Exposure: Potential to attend relevant industry conferences and workshops focused on AI, UX, and advertising technology.

• Skill Expansion: Development in areas such as conversational design, ethical AI, and advanced prototyping techniques.

📝 Enhancement Note: This role presents significant challenges related to innovation in a rapidly evolving AI space and complex organizational dynamics, but these are balanced by substantial growth opportunities in strategic leadership and specialization within a leading tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a design initiative that spanned multiple organizations. How did you ensure alignment and drive to completion?" (Assesses Ownership, Cross-functional Leadership)

• "How would you approach designing a new multimodal experience for discovering and interacting with Amazon Advertising services on a voice-first device? What data would you prioritize?" (Assesses Invent and Simplify, Dive Deep, Data-Informed Design)

• "Walk us through a complex design challenge you faced in a previous role. What was your process for identifying the core problem, iterating on solutions, and measuring success?" (Assesses Dive Deep, Problem-Solving, Iteration) Company & Culture Questions:

• "How do you embody Customer Obsession in your design process?" (Assesses Customer Obsession)

• "Describe a situation where you had to make a difficult trade-off between user experience and business/technical constraints. How did you decide and communicate your decision?" (Assesses Bias for Action, Invent and Simplify, Earn Trust)

• "What interests you specifically about Amazon Advertising and designing for AI-powered devices?" (Assesses Alignment with Role and Company Mission) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the business problem, user need, your specific role and contributions, the design process (research, ideation, prototyping, testing), key design decisions and rationale, final solution, and measurable outcomes or impact.

• Highlight AI/Multimodal Aspects: Specifically call out how your projects involved AI, voice, or multimodal interactions, and the unique challenges and opportunities they presented.

• Showcase Data Utilization: Explain how you used quantitative and qualitative data to inform your design decisions, validate hypotheses, and measure success.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, technical considerations, and collaboration with engineering and product teams.

• Practice Your Delivery: Rehearse your presentation to ensure clarity, conciseness, and confidence. Be ready to answer questions spontaneously.

📝 Enhancement Note: Candidates should prepare detailed STAR method examples for Amazon's Leadership Principles and be ready to present a compelling narrative around their design process, decision-making, and impact, with a strong emphasis on data and user-centricity.

📌 Application Steps

To apply for this Senior UX Designer position:

• Visit the Amazon Jobs website and locate the job posting using the provided URL or job ID.

• Submit your resume and a link to your online portfolio showcasing relevant projects in AI, multimodal, and voice-first design.

• Prepare your portfolio: Ensure it clearly articulates your design process, contributions, rationale, and measurable impact for each project, with a focus on AI/multimodal experiences.

• Research Amazon's Leadership Principles: Understand each principle and prepare specific, concise examples from your career that demonstrate how you embody them.

• Practice your presentation: Rehearse presenting 2-3 key portfolio projects, focusing on storytelling, clarity, and readiness for deep-dive questions.

• Understand the Advertising Context: Familiarize yourself with Amazon Advertising's products and the challenges of designing for advertising experiences across diverse devices.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.