Senior UX Designer, Advertising User Experience

📍 Job Overview

Job Title: Senior UX Designer, Advertising User Experience

Company: Amazon

Location: New York, New York, United States / Seattle, Washington, United States

Job Type: Full-time

Category: User Experience (UX) Design / Product Design / Advertising Technology

Date Posted: 2026-06-02

Experience Level: 8+ Years (equivalent to Senior/Lead)

Remote Status: On-site

🚀 Role Summary

• Drive the next evolution of Amazon's advertising business by designing innovative user experiences that enhance shopper discovery and brand connection.

• Conceptualize, design, and deploy user-centered solutions for a global advertiser base, working backward from customer needs.

• Translate complex advertising functionalities and processes into intuitive, elegant, and user-friendly interfaces.

• Collaborate extensively with cross-functional teams including User Research, Engineering, Product Management, and other Design teams across Amazon.

📝 Enhancement Note: While the title is "Senior UX Designer," the requirement for 8+ years of experience and the scope of driving "next evolution" and impacting "customer experience for advertisers looking to buy with Amazon" strongly suggest a senior or lead-level individual contributor role with significant strategic influence within the advertising domain. The integration of AI design and enterprise product experience points towards a complex, high-impact role.

📈 Primary Responsibilities

• Create user-centered designs by integrating market analysis, customer feedback, user research, and technical considerations.

• Develop comprehensive user flows, wireframes, design mockups, and interactive prototypes to visualize and iterate on new product initiatives.

• Relentlessly simplify complex processes into intuitive and elegant user interfaces, ensuring ease of use for a diverse advertiser audience.

• Establish and maintain detailed user-interface patterns, specifications, and style guides, working closely with engineering teams through the deployment phase.

• Effectively communicate complex design concepts and rationale clearly and persuasively to various stakeholders, including business leaders, product managers, and engineering teams.

• Partner closely with other product and design teams across Amazon to ensure cohesive and integrated user experiences.

• Apply design expertise to AI-driven features and experiences within the advertising platform.

📝 Enhancement Note: The responsibilities highlight a full-cycle design process, emphasizing user advocacy, simplification of complexity, and cross-functional collaboration. The specific mention of "establishing and maintaining detailed user-interface patterns and specifications" indicates a need for strong design system thinking and documentation skills, crucial for scalable product development.

🎓 Skills & Qualifications

Education: While not explicitly stated as a minimum requirement, a Bachelor's or Master's degree in HCI, Graphic Design, Interaction Design, or a related field is typically expected for a role of this seniority and scope, providing a strong foundational understanding of design principles and methodologies.

Experience: 8+ years of professional design experience, with a proven track record of delivering end-to-end product designs.

Required Skills:

• Expertise in user-centered design principles and methodologies.

• Proficiency in wireframing, interaction design, and visual design.

• Strong ability to create user flows, design mockups, and interactive prototypes.

• Demonstrated experience in translating complex requirements into simple, intuitive user interfaces.

• Proven ability to work effectively in a cross-functional team environment, synthesizing input from various stakeholders.

• Excellent communication and presentation skills, capable of articulating design decisions to diverse audiences.

• Proficiency with industry-standard design tools such as Photoshop, Illustrator, and InDesign.

• Experience with prototyping tools and knowledge of HTML, JavaScript, and CSS to inform design decisions.

• Experience designing for global markets.

• Experience designing with and for Artificial Intelligence (AI). Preferred Skills:

• Understanding of HTML, Javascript, and CSS that informs design and interaction decisions.

• Strong prototyping and interaction design skillset.

• Expert design acumen demonstrated through owning product design end-to-end.

• Experience designing digital advertising solutions or enterprise products.

• Experience applying Scrum to visual or UX design processes.

• Experience with UX design of complex workflows.

📝 Enhancement Note: The "Basic Qualifications" specify 8+ years and experience with Photoshop, Illustrator, InDesign, and prototyping in HTML, JavaScript, CSS, Ajax. The "Preferred Requirements" further elaborate on understanding HTML/JS/CSS, strong prototyping, end-to-end ownership, global design, AI design, and advertising/enterprise product experience. The emphasis on AI and complex workflows indicates a need for designers who can handle sophisticated technical challenges.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A professional, easily accessible online portfolio showcasing a range of UX/UI design projects.

• Demonstration of end-to-end product design ownership, from initial concept to final deployment, highlighting your specific contributions.

• Case studies that clearly articulate the problem, your design process, the solutions you developed, and the impact of your work (quantifiable if possible).

• Examples of complex workflows and processes that have been simplified through your design interventions.

• Evidence of designing for global audiences, considering localization and cultural nuances.

• Projects that showcase your ability to design with and for AI capabilities. Process Documentation:

• Showcase your ability to create and maintain detailed user-interface patterns and specifications, demonstrating a systematic approach to design.

• Include examples of user flows and wireframes that illustrate your problem-solving approach to complex systems.

• Document your iterative design process, including user research integration, prototyping, and testing methodologies.

📝 Enhancement Note: For a senior role at Amazon, especially in UX, a robust portfolio is paramount. It should not just be a collection of visuals but a narrative of your design thinking, problem-solving skills, and impact. The emphasis on end-to-end ownership and complex systems means demonstrating how you navigate ambiguity and technical constraints to deliver elegant solutions.

💵 Compensation & Benefits

Salary Range:

• New York, NY: $155,400 - $210,300 USD annually

• Seattle, WA: $137,800 - $186,400 USD annually

Benefits:

• Financial: Sign-on payments, Restricted Stock Units (RSUs), 401(k) matching.

• Health & Wellness: Comprehensive health insurance (medical, dental, vision, prescription), Basic Life & AD&D insurance, option for Supplemental life plans, Employee Assistance Program (EAP), Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage.

• Time Off: Paid time off, Parental leave.

Working Hours: 40 hours per week (standard full-time).

📝 Enhancement Note: The salary ranges provided are specific to the US locations and align with senior-level UX design roles in major tech hubs. The extensive benefits package reflects Amazon's typical offerings for full-time employees, emphasizing a holistic approach to employee well-being and financial security. The "working hours" detail is a standard estimation for full-time roles, though actual hours may vary based on project demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Digital Advertising, Cloud Computing, Artificial Intelligence. Amazon operates at the cutting edge of technology, blending retail, advertising, and cloud services to create a vast ecosystem for consumers and businesses.

Company Size: Amazon is a global technology giant with hundreds of thousands of employees worldwide, indicating a highly structured, process-driven, and data-oriented environment. This scale means opportunities for broad impact but also requires navigating complex organizational structures.

Founded: 1994. Amazon's long history and continuous innovation have established it as a leader in multiple industries, fostering a culture of constant experimentation, customer obsession, and long-term thinking.

Team Structure:

• The Advertiser UX (AUX) team is the strategic design center for Amazon Ads, comprising specialized designers focused on end-to-end advertiser experiences.

• The team operates across different product areas (Ads Console, PubTech, Sales) and collaborates with numerous product teams, suggesting a matrixed reporting structure and a need for strong interpersonal and influencing skills.

• AUX designers are expected to have a holistic view of advertiser needs, enabling them to address systemic issues and drive cohesive experience improvements. Methodology:

• Customer Obsession: Amazon's core principle, driving all product and design decisions by working backward from customer needs.

• Data-Driven Decisions: Heavy reliance on data analytics, A/B testing, and user research to inform design and measure impact.

• Iterative Development: Agile methodologies (like Scrum, mentioned in preferred qualifications) are likely employed for rapid prototyping and deployment.

• High Standards: A culture that emphasizes rigorous standards for oneself and the team, pushing for innovation and excellence.

Company Website: https://www.amazon.com, https://amazon.jobs/

📝 Enhancement Note: Amazon's culture is characterized by its "Leadership Principles," which guide decision-making and behavior. For a UX designer, principles like "Customer Obsession," "Invent and Simplify," "Insist on the Highest Standards," and "Think Big" are particularly relevant. The AUX team's role as a strategic design center implies a focus on long-term vision and impactful, scalable solutions.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC) with potential for growth into Lead, Principal UX Designer, or management roles within UX or product teams. The role requires significant autonomy and the ability to influence product strategy.

Reporting Structure: Likely reports to a Design Manager or Director within the Amazon Advertising organization. Collaboration is expected across Product Management, Engineering, and other design functions.

Operations Impact: This role has a direct and significant impact on Amazon's advertising business by shaping how advertisers interact with and leverage Amazon's advertising platform. Successful designs lead to increased advertiser adoption, satisfaction, and ultimately, revenue growth for Amazon.

Growth Opportunities:

• Skill Specialization: Deepen expertise in designing for complex enterprise products, digital advertising, AI-driven experiences, or global markets.

• Leadership Development: Opportunities to mentor junior designers, lead design initiatives, or contribute to the evolution of design systems and processes within Amazon Ads.

• Cross-Functional Exposure: Gain deep understanding of e-commerce, advertising technology, and data science by working closely with various specialized teams.

• Career Progression: Path to Principal UX Designer, UX Manager, or roles in Product Management or Design Strategy, leveraging a strong track record of impact.

📝 Enhancement Note: Amazon offers robust internal mobility and career development programs. For a Senior UX Designer, growth often involves taking on more complex projects, mentoring others, and driving strategic design initiatives. The emphasis on AI and advertising tech suggests opportunities to become a subject matter expert in these high-demand areas.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment within Amazon's corporate campuses in New York or Seattle.

Office Location(s):

• New York, NY: Specific office location details would be provided by the hiring team, but Amazon has significant operations in Manhattan.

• Seattle, WA: Amazon's headquarters is in Seattle, offering a vibrant tech hub environment with extensive resources and amenities.

Workspace Context:

• Expect a collaborative and fast-paced environment, typical of large tech organizations.

• Access to state-of-the-art design tools, technology, and internal resources.

• Opportunities for frequent interaction with cross-functional team members, fostering a dynamic exchange of ideas and feedback.

• The work involves deep focus on design tasks, balanced with frequent team syncs, design reviews, and stakeholder discussions.

Work Schedule: Standard 40-hour work week, with potential for occasional extended hours during critical project phases. Flexibility in daily start/end times may be available, subject to team needs and manager approval, but the expectation is presence in the office.

📝 Enhancement Note: Amazon's office spaces are designed to foster collaboration and productivity. For on-site roles, expect a professional setting with access to amenities. The emphasis on collaboration means designers are expected to be physically present to engage effectively with their teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screen: A recruiter will likely conduct an initial phone screen to assess basic qualifications, interest, and cultural fit.

• Portfolio Review (Virtual): You will present your design portfolio to a panel of designers and potentially product managers/engineers. This is a crucial step where you'll walk through your case studies, explaining your design process, contributions, and impact.

• Design Challenges/Whiteboarding: Expect exercises that assess your problem-solving skills, design thinking, and ability to articulate solutions under pressure. This might involve a design exercise to be completed within a timeframe or a live whiteboarding session.

• Behavioral Interviews: Questions will focus on Amazon's Leadership Principles, assessing how you've handled past situations related to collaboration, conflict resolution, innovation, and customer focus.

• System Design/Technical Discussion: For this role, expect discussions about how your designs integrate with technical systems, especially concerning HTML/JavaScript/CSS and AI.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your skills relevant to this role (enterprise, advertising, complex workflows, AI).

• Tell a Story: For each project, clearly articulate the problem statement, your role and contributions, your design process (research, ideation, iteration, testing), the challenges you faced, the solutions you implemented, and the measurable impact of your work.

• Focus on Impact: Quantify results whenever possible (e.g., "improved conversion by X%", "reduced task completion time by Y minutes").

• Showcase Process: Detail your thought process, not just the final visuals. Explain why you made certain design decisions.

• Prepare for Questions: Anticipate questions about your design choices, trade-offs, collaboration, and how you handle feedback.

Challenge Preparation:

• Practice Design Exercises: Familiarize yourself with common UX design challenges, such as redesigning a feature, solving a user problem, or improving a workflow.

• Articulate Your Thinking: Practice thinking aloud and explaining your design decisions step-by-step. For whiteboarding, use clear visuals and structure.

• Understand Amazon's Context: Research Amazon's products, design philosophy, and Leadership Principles to tailor your responses.

• Prepare for AI Design Questions: Think about how AI can enhance user experiences and be ready to discuss your approach to designing AI-powered features responsibly and effectively.

📝 Enhancement Note: Amazon's interview process is known for its rigor. The portfolio review is your primary opportunity to showcase your expertise. Be prepared to dive deep into your projects and defend your design decisions with data and user-centric reasoning. The emphasis on AI and complex workflows means demonstrating a proactive and analytical approach to design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Photoshop, Illustrator, InDesign (required). Proficiency with other industry-standard tools like Figma, Sketch, or Adobe XD may also be beneficial.

• Prototyping: Experience with prototyping tools is essential. The mention of HTML, JavaScript, and CSS suggests a need for interactive prototypes that can simulate real-world functionality.

• AI Design Tools: While specific tools aren't listed, familiarity with tools or frameworks that support AI-driven design workflows or AI-assisted design processes would be advantageous.

Analytics & Reporting:

• While not a primary responsibility for UX design, understanding how to interpret data from analytics platforms (e.g., Adobe Analytics, internal Amazon tools) to inform design decisions is crucial.

• Familiarity with A/B testing results and their implications for UI/UX improvements. CRM & Automation:

• Understanding the advertiser journey and how CRM systems and automation tools impact user experience, particularly within the advertising ecosystem, is beneficial.

📝 Enhancement Note: The core requirement is for proficiency in Adobe Creative Suite and the ability to create functional prototypes. The mention of HTML, JavaScript, and CSS implies that designers are expected to have a strong grasp of front-end technologies to ensure their designs are feasible and to collaborate effectively with engineers. Familiarity with AI design tools or principles is increasingly important.

👥 Team Culture & Values

Operations Values:

• Customer Obsession: Prioritizing advertiser needs and delivering exceptional experiences is paramount.

• Invent and Simplify: Driving innovation by finding elegant solutions to complex problems.

• Insist on the Highest Standards: Committing to excellence in design quality and execution.

• Bias for Action: Taking initiative and acting decisively, even with incomplete information.

• Dive Deep: Understanding problems thoroughly and making informed decisions.

• Ownership: Taking responsibility for designs and their outcomes.

Collaboration Style:

• Highly collaborative, with frequent interaction between designers, product managers, engineers, and user researchers.

• Emphasis on open communication, constructive feedback, and shared problem-solving.

• Designers are expected to be advocates for the user while also being pragmatic collaborators who can navigate technical constraints and business objectives.

• A culture that encourages sharing knowledge and best practices across design teams.

📝 Enhancement Note: Amazon's culture is built on its Leadership Principles. For a UX designer, embodying these principles means not only creating great designs but also demonstrating strong leadership, collaboration, and a relentless focus on customer impact. The AUX team's strategic role implies a culture of proactive problem-solving and long-term vision.

⚡ Challenges & Growth Opportunities

Challenges:

• Complexity of Advertising Ecosystem: Designing for a sophisticated advertising platform with numerous features, targeting options, and reporting metrics presents a significant challenge.

• Global Scale and Localization: Ensuring designs are effective and culturally appropriate for a diverse global user base.

• Balancing Stakeholder Needs: Synthesizing feedback from various business leaders, product managers, and engineering teams while maintaining a user-centered vision.

• Integrating AI Seamlessly: Designing AI-powered features that are intuitive, trustworthy, and genuinely enhance the user experience without being overly complex.

• Navigating a Large Organization: Understanding and influencing within a large, matrixed corporate structure like Amazon.

Learning & Development Opportunities:

• Cutting-Edge Technology: Exposure to and involvement in designing with AI and advanced advertising technologies.

• Industry Best Practices: Learning from and contributing to Amazon's extensive design community and best practices in UX and product development.

• Mentorship: Opportunities to learn from and be mentored by experienced design leaders within Amazon.

• Professional Development: Access to internal training, workshops, and potentially external conferences or certifications relevant to UX design, AI, and advertising technology.

📝 Enhancement Note: The challenges are inherent to working at scale with complex products. The growth opportunities are significant, offering the chance to become a leader in a highly specialized and in-demand field within one of the world's largest tech companies.

💡 Interview Preparation

Strategy Questions:

• "Tell me about a time you had to simplify a highly complex process for users. How did you approach it, and what was the outcome?" (Focus on process simplification, user flows, and impact.)

• "Describe a project where you had to balance conflicting feedback from multiple stakeholders (e.g., product, engineering, marketing). How did you achieve consensus and what was the result?" (Focus on collaboration, negotiation, and stakeholder management.)

• "How do you approach designing for global markets? Walk me through an example." (Focus on localization, cultural considerations, and your global design experience.)

• "Given the increasing role of AI in advertising, how would you approach designing an AI-powered recommendation or optimization feature for advertisers?" (Focus on AI design principles, user trust, and practical application.) Company & Culture Questions:

• "Why Amazon, and specifically why this role on the Advertising UX team?" (Demonstrate research into Amazon's culture, values, and the team's mission.)

• "How do you embody Amazon's Leadership Principle of 'Customer Obsession' in your design work?" (Provide specific examples.)

• "Describe a time you had to 'Insist on the Highest Standards' even when under pressure. What did you do?" (Focus on quality, rigor, and advocacy for design excellence.) Portfolio Presentation Strategy:

• Structure: For each case study, follow a clear narrative: Problem -> Your Role & Process -> Solution -> Impact & Learnings.

• Visuals: Use high-quality mockups, wireframes, and prototypes to illustrate your points. Annotate designs to explain key decisions.

• Storytelling: Weave a compelling story that highlights your problem-solving skills, design thinking, and the value you brought to the project.

• Quantify Impact: Whenever possible, present data-driven results to demonstrate the success of your designs.

• Be Prepared for Deep Dives: Anticipate detailed questions about every aspect of your projects, from initial research to final implementation.

📝 Enhancement Note: Amazon interviews are designed to assess not only your design skills but also your cultural fit and ability to operate within their framework. Be ready to discuss your projects in detail, connect your experiences to the Leadership Principles, and demonstrate a clear, user-centered thought process.

📌 Application Steps

To apply for this Senior UX Designer position:

• Submit your application through the Amazon Jobs portal using the provided URL.

• Curate Your Portfolio: Select 3-5 of your most relevant projects that highlight your experience with complex enterprise products, advertising technology, global design, and AI. Ensure each project clearly details the problem, your process, your contribution, and the impact.

• Optimize Your Resume: Tailor your resume to emphasize your 8+ years of experience, specific design skills (wireframing, prototyping, visual design), proficiency with required tools (Photoshop, Illustrator, InDesign), and experience with HTML/JavaScript/CSS. Highlight achievements and quantifiable results.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear communication, storytelling, and demonstrating your design thinking process. Be ready to articulate your rationale for design decisions.

• Research Amazon's Culture: Familiarize yourself with Amazon's Leadership Principles and research the Amazon Advertising organization and the AUX team's mission to articulate your fit and interest effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.