Graphic Designer (m/f/d)

📍 Job Overview

Job Title: Graphic Designer (m/f/d)

Company: Sanoptis

Location: Berlin, Berlin, Germany

Job Type: Full-time, Permanent

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute holistic design concepts that shape the visual brand identity for Sanoptis and its network of over 480 clinics across Europe.

• Create high-quality, print-ready communication materials with a strong emphasis on layout, typography, and precise data preparation, leveraging AI tools.

• Collaborate proactively with internal marketing, content teams, and external clinic stakeholders to ensure brand consistency and project completion.

• Drive aesthetic improvements and provide conceptual input to enhance the overall visual communication strategy.

• Maintain a keen eye for detail while understanding the broader brand guidelines and strategic objectives of Sanoptis.

📝 Enhancement Note: While the title is "Graphic Designer," the responsibilities involving brand identity, multi-location/brand management, and collaboration with marketing/content teams suggest a strong alignment with Marketing Operations or Creative Operations functions, particularly in ensuring brand consistency across a large, decentralized network. The emphasis on print and AI integration is a key differentiator.

📈 Primary Responsibilities

• Design and produce a wide range of print communication materials, including brochures, flyers, posters, and internal documents, ensuring brand consistency across all Sanoptis locations and brands.

• Develop and maintain comprehensive design guidelines and templates to support various clinics and marketing initiatives, ensuring a unified visual presence.

• Execute precise layout, typesetting, and pre-press preparation for all print collateral, ensuring print-ready files meet high-quality standards.

• Integrate and leverage AI tools, such as Claude Cowork, into the design workflow to enhance efficiency, creativity, and output quality.

• Actively participate in brainstorming sessions and contribute creative ideas to elevate Sanoptis's visual communication and brand perception within the eye care industry.

• Manage multiple design projects simultaneously, from concept to final delivery, ensuring timely completion and stakeholder satisfaction.

• Collaborate closely with content creators and marketing specialists to translate campaign objectives and messaging into compelling visual designs.

• Provide aesthetic consultation and support to internal teams and external clinic partners on design-related matters, ensuring adherence to corporate design principles.

📝 Enhancement Note: The explicit mention of "Claude Cowork" as an AI tool for layout and typesetting is a specific requirement. The role's focus on maintaining brand consistency across over 480 locations and multiple brands indicates a significant operational component, requiring strong project management and stakeholder alignment skills within a decentralized structure.

🎓 Skills & Qualifications

Education:

• Completed degree in Graphic Design, Communication Design, or a similar field, OR a comparable qualification in Media Design. Experience:

• Minimum of 2 years of professional experience in graphic design, with a proven track record of working with AI tools within a professional context. Required Skills:

• Expert Proficiency in Adobe InDesign: Essential for creating and managing complex print layouts and multi-page documents.

• Strong Knowledge of Adobe Illustrator & Adobe Photoshop: For creating vector graphics, image editing, and digital assets.

• AI Tool Integration: Demonstrated experience and comfort utilizing AI tools (specifically Claude Cowork mentioned) in the design workflow for tasks like layout, typesetting, and ideation.

• Typography & Layout Expertise: Deep understanding of typographic principles and layout design to create visually appealing and effective communication materials.

• Corporate Design Adherence: Ability to work meticulously within established brand guidelines while also contributing conceptually to their evolution.

• Print Production Knowledge: Understanding of print processes, color management, and preparing print-ready files.

• Communication & Collaboration: Proactive, solution-oriented communication skills for effective teamwork and stakeholder management.

• Language Proficiency: German at C2 level (native or near-native fluency) and negotiable English proficiency (likely business professional level).

Preferred Skills:

• A strong, visually compelling portfolio showcasing a range of design projects, particularly in corporate branding or multi-brand environments.

• Experience working within a large, decentralized organization or a network of diverse entities.

• Familiarity with digital design principles and assets, even with a print focus.

📝 Enhancement Note: The requirement for C2 German proficiency is critical. The AI tool integration is a specific and modern requirement that candidates should highlight. The "2 years of professional experience" combined with the educational requirements positions this as a mid-level role, not entry-level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstration of Print Design Excellence: Showcase high-quality print collateral (e.g., brochures, annual reports, marketing materials) with excellent typography and layout.

• Brand Consistency Examples: Include projects that demonstrate the ability to maintain brand identity across different applications or for multiple clients/brands.

• AI Tool Integration Showcase: If possible, provide examples or explanations of how AI tools were used to enhance design processes or outcomes.

• Print-Ready File Examples: Potentially include examples of well-prepared, print-ready files, highlighting attention to detail in technical specifications.

• Conceptual Design Thinking: Showcase projects that illustrate strategic thinking beyond mere execution, demonstrating an understanding of design's impact on communication goals.

Process Documentation:

• Evidence of structured design workflows, from brief to final asset delivery.

• Examples of how design briefs were interpreted and translated into visual solutions.

• Documentation of collaboration processes with marketing teams, content creators, or external stakeholders.

• Case studies detailing the process of developing or applying corporate design guidelines.

📝 Enhancement Note: For a graphic design role with operational aspects, the portfolio should not just be a collection of pretty pictures but should tell a story about the candidate's process, problem-solving abilities, and understanding of brand strategy and execution. Highlighting experience with AI in the design process is crucial given the job description.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €45,000 - €60,000 per year.

• Methodology: This estimate is based on typical mid-level Graphic Designer salaries in Berlin, Germany, considering the stated experience level (2+ years), specific skill requirements (Adobe Suite, AI integration), and the industry (healthcare/services). The range accounts for variations in individual experience, portfolio strength, and negotiation. Sanoptis's mention of a "highly competitive salary package" and "performance-based bonus" suggests they aim to be at the upper end of market rates.

Benefits:

• Competitive Salary Package: A base salary designed to be attractive in the Berlin market.

• Annual Performance-Based Bonus: Tied to individual and company-specific goals, rewarding achievement.

• Professional Development: Opportunities for continuous learning through training, online academies, workshops, and industry conferences, fostering skill advancement.

• Inclusive & Hearty Culture: A supportive team environment with regular team events and a welcoming office atmosphere.

• Employee Discounts: Access to discounted products and services through the Corporate Benefits partner program.

• Flexible Tax-Free Benefit Budget: A monthly €50 budget that can be used tax-free for personal needs and preferences.

• Creative Freedom: Given flat hierarchies and short decision-making processes, designers have the autonomy to contribute innovative ideas and work independently.

Working Hours:

• Approximately 40 hours per week, standard for a full-time permanent position in Germany. The description implies a focus on project delivery rather than strict time-tracking, suggesting some flexibility within the standard work week.

📝 Enhancement Note: The salary range is an estimate for Berlin, Germany, for a mid-level designer. The benefits are well-articulated in the job description and should be presented clearly. The "highly competitive" nature of the compensation is noted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Services (Ophthalmology Clinics Network)

Company Size: Large (Over 480 locations across Europe, implying a significant number of employees, likely 1,000+ across all sites).

Founded: The company description mentions Sanoptis as a "leading network" and its vision, but the founding date is not explicitly stated. However, its extensive European network suggests established operations.

Team Structure:

• The Graphic Designer will be part of a central marketing and content team, likely reporting to a Marketing Manager or Head of Creative.

• This team collaborates closely with various departments, including digital marketing, content creation, and potentially operations teams responsible for clinic onboarding or communications.

• Close liaison with designated contacts at individual clinic locations across Europe is a key aspect of the role. Methodology:

• Data-Driven Design: While not explicitly stated for design, the company's overall approach is likely data-informed, with design decisions aligning with marketing objectives and patient engagement strategies.

• Collaborative Workflow: The emphasis on teamwork and proactive communication suggests a collaborative approach to project development and problem-solving.

• Brand Consistency Focus: A core methodological principle is maintaining a unified visual identity across a diverse network of locations and brands.

• Innovation & Efficiency: The integration of AI tools points towards a forward-thinking approach to design processes, aiming for efficiency and enhanced creative output.

Company Website: [Sanoptis Company Website URL - Assuming it's sanoptis.com based on domain_derived]

📝 Enhancement Note: The company's scale (480+ locations) is a critical factor for a designer, implying a need for robust brand governance and scalability in design solutions. The healthcare sector context means that professionalism, clarity, and patient trust are paramount in visual communication.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This role requires solid foundational design skills, practical experience (2+ years), and the ability to work independently on specific tasks while also contributing conceptually. It's a step beyond junior roles, expecting more autonomy and a deeper understanding of brand strategy.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Design, or a Creative Director within the central Sanoptis team. They will collaborate cross-functionally with marketing specialists, content creators, and potentially project managers.

Operations Impact: The Graphic Designer's work directly impacts Sanoptis's brand perception, market presence, and patient engagement across its extensive network. Consistent and high-quality visual communication reinforces trust, professionalism, and brand recognition, which are vital in the healthcare sector. Their role is crucial in operationalizing the brand identity across diverse touchpoints.

Growth Opportunities:

• Specialization in Healthcare Branding: Deepen expertise in designing for the healthcare industry, understanding its unique communication needs and regulatory considerations.

• Creative Leadership: Progress to a Senior Graphic Designer role, potentially leading smaller projects or mentoring junior designers.

• Marketing Operations Integration: Develop skills in broader marketing operations, such as campaign asset management, digital asset management (DAM) systems, and cross-channel campaign execution.

• AI in Design Specialization: Become an expert in leveraging AI tools for creative workflows, a rapidly growing field.

• Brand Management: Transition into roles focused on brand strategy, guardianship, or specific brand management within the Sanoptis network.

📝 Enhancement Note: The growth path emphasizes specialization within healthcare branding and the emerging field of AI in design, alongside broader marketing operations skills applicable to a large organization.

🌐 Work Environment

Office Type: The job is listed as "On-site" with a specific address in Berlin. This suggests a traditional office-based work environment, likely within a modern office space shared with other Sanoptis teams.

Office Location(s): Friedrichstraße 187, 10117 Berlin, Germany. This is a central and well-connected location in Berlin, offering good accessibility via public transport.

Workspace Context:

• Collaborative Environment: The role involves close collaboration with internal marketing and content teams, suggesting an open-plan office or shared workspace designed for interaction.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and AI tools is expected. The company's large network likely means robust IT infrastructure.

• Team Interaction: Opportunities to interact with a diverse team of marketing professionals, content creators, and potentially other designers or operational staff. Regular team events further foster interaction.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While the role is on-site, the emphasis on project delivery and creative freedom might allow for some flexibility within the workday, common in creative roles.

📝 Enhancement Note: The on-site requirement is firm. The central Berlin location is a significant draw for many professionals. The collaborative workspace is key for a role that requires frequent interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV, cover letter, and portfolio to assess qualifications and alignment with role requirements.

• Technical Assessment/Portfolio Review: A dedicated session to walk through the candidate's portfolio, discuss design choices, process, and problem-solving approaches. This might include specific questions about their experience with AI tools and print production.

• Skills-Based Challenge (Potential): A small design task or case study related to Sanoptis's brand or a specific marketing objective, to evaluate practical skills, speed, and adherence to brand guidelines.

• Team/Cultural Fit Interview: Meeting with the hiring manager and potential team members to assess communication style, collaborative spirit, and alignment with Sanoptis's inclusive culture.

• Final Interview: Potentially with a senior marketing leader to discuss strategic thinking, career aspirations, and final offer details.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize projects demonstrating print design, brand consistency, and AI integration. Showcase your best work that aligns with Sanoptis's brand aesthetic and industry.

• Explain Your Process: For each project, articulate the brief, your conceptual thinking, design decisions, challenges faced, and the final outcome. Emphasize how you translated client needs into effective visual solutions.

• Showcase AI Integration: If you have specific examples of how you used AI (e.g., Claude Cowork) to improve your workflow, speed up iteration, or achieve unique results, present these clearly.

• Prepare for Technical Questions: Be ready to discuss your proficiency in Adobe InDesign, Illustrator, and Photoshop, and explain your understanding of print production processes.

• Demonstrate Brand Stewardship: Show examples of how you've worked with or applied corporate design guidelines, and how you ensure consistency.

• Quantify Impact (If Possible): While difficult for pure design, if a project had measurable results (e.g., increased engagement for a campaign asset), mention it.

Challenge Preparation:

• Understand Sanoptis: Research the company's mission, values, network structure, and current marketing efforts. Familiarize yourself with their existing visual identity.

• Practice AI Integration: If you haven't used Claude Cowork extensively, practice its features relevant to layout and text. Be ready to discuss your general approach to AI in creative work.

• Think Brand Consistency: Consider how you would ensure a consistent brand experience across a large number of diverse locations.

• Prepare for Collaboration Questions: Think about how you manage feedback, work with stakeholders, and contribute to team projects.

📝 Enhancement Note: The portfolio review is a critical stage. Candidates should be prepared to not only show their work but also explain their thought process, technical skills, and how they've leveraged AI.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Core tool for layout, typesetting, and print-ready document creation. Expertise is mandatory.
  • Adobe Illustrator: For vector graphics, logos, icons, and illustrations.
  • Adobe Photoshop: For image editing, retouching, and digital asset creation.

• AI Tools:

  • Claude Cowork: Specifically mentioned for layout and typesetting tasks, indicating a focus on AI-assisted content creation and design efficiency.

  • Other AI-powered design or ideation tools may also be beneficial. Analytics & Reporting:

• While not a direct responsibility, understanding how design impacts marketing campaigns may involve familiarity with basic analytics dashboards (e.g., Google Analytics, social media analytics) to gauge asset performance. CRM & Automation:

• Not directly involved, but may interact with marketing automation platforms or CRM systems indirectly through campaign asset requests or asset management.

📝 Enhancement Note: The mandatory tools are Adobe InDesign, Illustrator, and Photoshop. The specific mention of Claude Cowork is a unique requirement that candidates must address.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering high-quality design work that upholds the professional image of Sanoptis and its clinics.

• Innovation & Forward-Thinking: Embracing new technologies like AI to improve design processes and creative output.

• Collaboration & Teamwork: Working effectively with colleagues and stakeholders across different teams and locations to achieve common goals.

• Brand Stewardship: A deep respect for and commitment to maintaining the integrity and consistency of the Sanoptis brand identity.

• Patient-Centricity: Understanding that design ultimately serves to improve patient experience and communicate care effectively.

Collaboration Style:

• Proactive & Solution-Oriented: Encouraging team members to take initiative, identify potential issues, and propose solutions.

• Cross-Functional Integration: Working closely with marketing, content, and potentially operations teams to ensure design efforts are aligned with broader business objectives.

• Feedback-Driven: Open to constructive criticism and iterative design processes to achieve the best results.

• Network-Oriented: Ability to effectively communicate and manage design expectations with stakeholders at various clinic locations.

📝 Enhancement Note: The culture emphasizes a blend of high standards, innovation, and collaborative spirit, essential for managing a brand across a large network.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency: Ensuring a unified visual identity across over 480 diverse locations and potentially multiple sub-brands presents a significant ongoing challenge.

• Balancing Centralization and Decentralization: Effectively serving the needs of numerous individual clinics while adhering to overarching brand guidelines requires strong communication and process management.

• Integrating AI Seamlessly: Effectively incorporating AI tools into an existing workflow and ensuring high-quality, brand-compliant output can be a learning curve.

• Managing Multiple Stakeholders: Coordinating design requests and feedback from various clinic contacts and internal teams can be complex.

Learning & Development Opportunities:

• Specialization in Healthcare Design: Gain in-depth knowledge of design best practices within the medical and healthcare sectors.

• Advanced AI in Design: Become a subject matter expert in utilizing AI tools for creative workflows, a rapidly evolving field.

• Brand Management Skills: Develop expertise in brand guardianship, asset management, and scaling brand identity across large organizations.

• Cross-Functional Exposure: Understand broader marketing and operational strategies by collaborating with various departments.

• Professional Training: Access to workshops, online academies, and industry conferences to continuously update skills.

📝 Enhancement Note: The primary challenges stem from the scale of the organization and the need for consistent brand execution. Growth opportunities are focused on specialization and leveraging emerging technologies.

💡 Interview Preparation

Strategy Questions:

• "How would you approach maintaining brand consistency for over 480 clinic locations while allowing for some local customization?" (Focus on process, templates, and communication.)

• "Describe your experience using AI tools in graphic design. How did you leverage them to improve efficiency or creative output, and what were the limitations?" (Be specific about Claude Cowork if applicable.)

• "Walk me through a project where you had to balance a strict corporate design guide with a creative brief. What was your approach?" (Demonstrates ability to follow rules while being creative.) Company & Culture Questions:

• "What aspects of Sanoptis's mission or vision resonate with you, and how do you see your design role contributing to it?" (Shows research and alignment.)

• "How do you typically collaborate with marketing teams or content creators on a project? What's your approach to receiving and giving feedback?" (Assesses teamwork and communication.)

• "Given our large network, how would you ensure your designs are accessible and effective for diverse audiences?" (Tests understanding of broader impact.) Portfolio Presentation Strategy:

• Structure Logically: Organize your portfolio by project type or by demonstrating key skills (e.g., Print Design, Brand Identity, AI Integration).

• Tell a Story: For each project, clearly articulate the problem, your approach, your specific role, the tools used (mentioning AI), and the outcome.

• Highlight AI Usage: Dedicate a section or specific examples to showcase how you've successfully integrated AI tools into your design process.

• Focus on Print Excellence: Ensure your print examples clearly demonstrate high-quality layout, typography, and print-readiness.

• Prepare for Technical Questions: Be ready to explain your technical workflow and proficiency in Adobe Suite.

📝 Enhancement Note: Interview preparation should focus heavily on how candidates apply their design skills within an operational context, manage brand consistency, and integrate new technologies like AI.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your CV and a compelling cover letter through the provided application link on Personio.

• Curate Your Portfolio: Select your strongest projects that best showcase your print design skills, brand consistency experience, and any relevant work involving AI tools. Ensure it's well-organized and easy to navigate.

• Tailor Your Resume: Highlight your 2+ years of professional experience, specific Adobe Creative Suite proficiency, and any experience with AI in creative workflows. Quantify achievements where possible.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on your design process, problem-solving, and the impact of your work, especially regarding AI integration and brand management.

• Research Sanoptis: Understand their mission, network structure, and current visual communication to articulate your interest and how you can contribute to their brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.