Sr. UX Designer & Digital Marketing

📍 Job Overview

Job Title: Sr. UX Designer & Digital Marketing

Company: LoJack

Location: Milan, Lombardy, Italy

Job Type: TEMPORARY

Category: Marketing & Design Operations / Digital Strategy

Date Posted: 2026-06-24

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This role is instrumental in shaping the digital experience and brand identity for LoJack across national and international markets, focusing on UX/UI design and digital marketing strategy.

• It requires a blend of creative design skills and a business-oriented approach to drive engagement and conversion through optimized digital touchpoints.

• The position involves end-to-end ownership of digital asset creation, from ideation to execution, ensuring brand consistency and performance across various channels.

• Collaboration with cross-functional teams and international stakeholders is crucial for aligning digital strategies and achieving business objectives within the automotive telematics sector.

📝 Enhancement Note: This role bridges the gap between creative design and performance marketing within a specialized industry (automotive telematics). The "Digital Marketing" aspect in the title suggests a focus on data-driven optimization and campaign execution, not just pure UX/UI design. This implies a need for candidates who can translate user insights into actionable marketing strategies and creative assets that drive measurable business outcomes.

📈 Primary Responsibilities

• Brand Experience & Visual Identity: Contribute to defining and evolving the brand's visual identity, ensuring consistency across all digital and physical touchpoints, and supporting the development of brand guidelines and design systems.

• Digital Experience & UX/UI Design: Lead the design and evolution of corporate websites for Italy, Spain, France, and Europe, focusing on optimizing the user experience (UX/UI) and collaborating with local and international stakeholders for strategic alignment.

• Content & Visual Asset Creation: Ideate and develop graphic assets for integrated online and offline campaigns, design editorial and commercial materials (brochures, presentations, POS), and create visual content for digital channels like social media, blogs, and email marketing.

• Digital Marketing & Performance Optimization: Support digital marketing activities with a data-driven approach, design and optimize creative assets for advertising campaigns and co-marketing initiatives, and contribute to improving engagement and conversion rates through testing and analysis.

• Project & Stakeholder Management: Coordinate with internal teams (Marketing, IT, Sales) and the parent company, manage project activities autonomously, ensuring quality and timely delivery, and support international subsidiaries in adapting communication initiatives.

📝 Enhancement Note: The responsibilities highlight a dual focus: strategic brand development and tactical digital marketing execution. The mention of "conversion" and "performance optimization" indicates that this role is not merely about aesthetics but about driving measurable business results through design and marketing efforts. The requirement to "support international subsidiaries" suggests the need for strong communication and cross-cultural collaboration skills.

🎓 Skills & Qualifications

Education:

• While specific degrees are not mandated, a strong portfolio demonstrating expertise in UX/UI design, visual communication, and digital marketing campaign execution is paramount. Educational backgrounds in Design, Marketing, Communications, or related fields are beneficial. Experience:

• 5-10 years of progressive experience in UX/UI design and digital marketing, with a proven track record of managing brand identity and digital touchpoints.

• Experience in a fast-paced, cross-functional environment, preferably within the automotive, telematics, or technology sectors.

• Demonstrated experience in managing multiple international markets or subsidiaries is highly advantageous. Required Skills:

• UX/UI Design: Proficiency in user-centered design principles, wireframing, prototyping, and usability testing.

• Visual Design & Branding: Expertise in developing and maintaining brand identity, visual systems, and graphic design across various media.

• Adobe Creative Suite: Advanced skills in Illustrator, Photoshop, and Premiere for creating high-quality digital and multimedia assets.

• Content Management Systems (CMS): Strong experience with WordPress for website content management and updates.

• Digital Marketing Execution: Experience in planning, designing, and optimizing creative assets for digital advertising, email marketing (specifically Salesforce Marketing Cloud), and social media campaigns.

• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a dynamic environment.

• Stakeholder Management: Excellent communication and influencing skills to collaborate effectively with internal teams and international partners.

Preferred Skills:

• Digital Analytics & SEO: Basic knowledge of digital analytics tools (e.g., Google Analytics) and SEO principles to inform design and marketing decisions.

• Canva: Familiarity with Canva for rapid asset creation or for empowering non-designers.

• Microsoft Office Suite: Proficiency in PowerPoint for presentations and Excel for basic data analysis.

• Video Production & Editing: Experience in producing and editing multimedia content beyond basic video editing.

• Cross-cultural Communication: Experience working with and supporting teams in different European markets.

📝 Enhancement Note: The required technical skills are a blend of design tools (Adobe Suite, WordPress) and marketing platforms (Salesforce Marketing Cloud), underscoring the hybrid nature of the role. The "nice to have" for SEO/Analytics suggests that while not mandatory, candidates with a data-driven mindset will be strongly preferred, aligning with the "performance" aspect of the role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX/UI Case Studies: Detailed case studies showcasing the design process from problem identification to solution implementation, highlighting user research, wireframes, prototypes, final designs, and any usability testing outcomes. Emphasis on how design decisions addressed business objectives or user needs.

• Brand Identity Projects: Examples of brand guideline development, visual system creation, and consistent application of brand elements across various touchpoints (websites, campaigns, collateral).

• Digital Campaign Assets: A selection of graphic assets created for digital marketing campaigns (social media ads, banners, email templates), demonstrating creativity, adherence to brand standards, and effectiveness in driving engagement or conversions.

• Website Design & Management: Examples of website redesigns or significant UI/UX improvements, showcasing a strong understanding of web design principles, CMS capabilities (specifically WordPress), and mobile responsiveness.

• Content & Multimedia Examples: Showcase of editorial materials, presentations, or multimedia content (e.g., short videos, animated graphics) produced for marketing or communication purposes.

Process Documentation:

• Demonstrate a structured approach to design and marketing project execution, including:

• Workflow Design: How you approach understanding project requirements, conducting user research, and translating insights into design concepts.

• Cross-functional Collaboration: Examples of how you have collaborated with marketing, IT, sales, or international teams to achieve project goals, including communication strategies and feedback integration.

• Performance Measurement: How you have used data (analytics, conversion rates) to inform design iterations and optimize marketing campaign performance.

📝 Enhancement Note: For this role, the portfolio should clearly articulate the candidate's ability to blend creative design with measurable marketing outcomes. Case studies should not just show "what" was designed, but "why" and "how" it impacted business objectives, particularly in conversion and user engagement. Demonstrating experience with WordPress and email marketing platforms within the portfolio is crucial.

💵 Compensation & Benefits

Salary Range:

• Based on the role's seniority (Sr. UX Designer & Digital Marketing), location (Milan, Italy), and the hybrid nature of responsibilities (UX/UI, Digital Marketing, Brand), the estimated gross annual salary range for a 5-10 year experienced professional in Italy would typically fall between €45,000 and €65,000. This range can vary based on specific skills, portfolio strength, and the exact value placed on the international collaboration aspect. Benefits:

• Health Insurance: Comprehensive health coverage, potentially including specialized care.

• Professional Development: Opportunities for training, workshops, and certifications in UX/UI design, digital marketing tools, and brand management.

• Paid Time Off: Generous annual leave and public holidays, in line with Italian labor laws.

• Meal Vouchers/Allowance: Commonly provided in Italy to cover daily meal expenses.

• Potential for Bonuses: Performance-based bonuses tied to project success or company-wide achievements.

• Work Equipment: Provision of necessary hardware and software, including Adobe Creative Suite licenses and potentially a company laptop.

Working Hours:

• Standard Italian full-time working hours, typically around 40 hours per week, with a flexible start/end time arrangement often available, subject to team coordination and business needs.

📝 Enhancement Note: The salary estimate is based on general market data for experienced UX/UI Designers and Digital Marketers in major Italian cities like Milan, considering the required technical skills and responsibilities. Benefits are standard for a temporary position in Italy, with an emphasis on professional growth opportunities relevant to the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telematics and Automotive Solutions. LoJack, a CalAmp company, operates in a dynamic sector focused on vehicle tracking, recovery, and connected vehicle services, increasingly integrating IoT and software solutions.

Company Size: LoJack operates globally as part of CalAmp, which has a significant employee base. Within Italy, the team size for this specific function might be smaller, fostering a more direct impact but requiring strong autonomy.

Founded: LoJack has a long history dating back to 1986, evolving from vehicle recovery to a comprehensive telematics solutions provider. This longevity suggests a stable, albeit evolving, corporate structure.

Team Structure:

• The role reports to a Marketing or Digital Lead, with close collaboration with the Head of Marketing, IT, Sales teams, and potentially product management.

• There will be significant interaction with international counterparts within the LoJack/CalAmp global network, requiring strong cross-cultural communication and alignment.

• The team likely operates with a mix of specialized roles (design, content, digital marketing) working cohesively on integrated campaigns and digital initiatives. Methodology:

• Data-Driven Decision Making: Emphasis on using analytics and performance metrics to inform design choices and marketing strategies.

• Agile/Iterative Development: Likely adopts an iterative approach to website updates, campaign optimization, and new feature rollouts, involving continuous testing and refinement.

• Cross-functional Collaboration: Projects are managed collaboratively, with regular syncs and feedback loops between design, marketing, sales, and technical teams.

• Brand Governance: Strict adherence to brand guidelines and design systems to ensure a consistent and professional brand image across all communications.

Company Website: https://www.lojack.com/ (Global) and potentially a localized Italian site.

📝 Enhancement Note: LoJack's position as a pioneer in telematics suggests a company that values innovation and technological advancement. The integration with CalAmp indicates a larger corporate structure with established processes, but the specific role's international scope suggests a need for adaptability and initiative within a defined framework.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior individual contributor, requiring significant autonomy and expertise in both UX/UI design and digital marketing. It is a critical role for shaping the digital face of LoJack in Italy and contributing to broader European initiatives.

Reporting Structure: The Sr. UX Designer & Digital Marketing will likely report to a Marketing Manager or Head of Digital, with direct interaction and collaboration with local and international teams, including IT, Sales, and potentially global brand management.

Operations Impact: The role has a direct impact on LoJack's market perception, lead generation, customer engagement, and conversion rates through optimized digital touchpoints and effective marketing campaigns. Success metrics will likely include website traffic, engagement rates, conversion rates, and brand consistency across digital channels.

Growth Opportunities:

• Specialization: Deepen expertise in UX/UI for complex digital products or specialize further in performance marketing, A/B testing, and campaign analytics.

• Leadership: Potential to move into a Digital Marketing Lead or UX Design Lead role, managing junior team members or overseeing larger projects.

• International Exposure: Gain extensive experience managing digital strategies across multiple European markets, leading to opportunities in global marketing roles.

• Skill Expansion: Opportunity to develop skills in areas like marketing automation, CRM integration, and data visualization through collaboration with other departments.

📝 Enhancement Note: The "Sr." title indicates a level of autonomy and expected contribution that goes beyond execution. Growth opportunities would naturally lean towards leadership, greater strategic input, or deeper specialization within the digital and marketing domain, especially within an international context.

🌐 Work Environment

Office Type: This is an on-site role, implying a traditional office environment located at Via Novara 89, Milan. The company likely provides a professional workspace designed for collaboration and individual focus.

Office Location(s): The primary office is in Milan, Italy. This location offers access to a major European business hub with good public transportation links.

Workspace Context:

• Collaborative Environment: Expect an office setting that encourages interaction with colleagues from various departments (Marketing, Sales, IT), fostering a team-oriented approach to projects.

• Tools & Technology: Access to standard office equipment, high-speed internet, and the necessary software licenses (Adobe Creative Suite, Microsoft Office, CMS, marketing platforms) to perform job duties effectively.

• Team Interaction: Opportunities for regular team meetings, brainstorming sessions, and cross-functional project discussions, both in-person and potentially via virtual collaboration tools.

Work Schedule:

• Standard full-time Italian work schedule (approx. 40 hours/week). While on-site, there might be some flexibility in daily start/end times, but the core working hours will be dictated by business needs and team alignment, especially when coordinating with international teams across different time zones.

📝 Enhancement Note: As an on-site role in Milan, the environment is expected to be professional and conducive to collaboration. The emphasis on cross-functional work suggests an office culture that values teamwork and open communication, essential for aligning diverse international stakeholders.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• First Interview (Hiring Manager): A discussion focused on your background, experience in UX/UI design, digital marketing, brand management, and understanding of the automotive/telematics industry. Expect behavioral questions and a high-level overview of your approach to design and marketing challenges.

• Skills/Portfolio Assessment: A practical exercise or a deep dive into your portfolio. This may involve presenting specific case studies, discussing your design process, and explaining how you've driven measurable results through digital marketing efforts.

• Team/Stakeholder Interviews: Meetings with key team members and potentially international stakeholders to assess cultural fit, collaboration style, and ability to communicate effectively across different functions and regions.

• Final Interview: Likely with senior management to discuss overall fit, strategic thinking, and long-term potential within the company.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your most relevant projects that best showcase your UX/UI design, brand experience, and digital marketing campaign execution skills. Prioritize projects that demonstrate problem-solving, process, and measurable results.

• Tell a Story: For each project, clearly articulate the problem/objective, your role, the process you followed, the solutions you implemented, and the outcomes achieved (quantify results whenever possible – e.g., increased conversion rate by X%, improved engagement by Y%).

• Highlight Hybrid Skills: Explicitly showcase how you blend design thinking with marketing objectives. For example, demonstrate how UX research informed campaign creative or how campaign performance data led to UI/UX improvements.

• Tailor to LoJack: If possible, subtly tailor your presentation to reflect an understanding of LoJack's industry and brand. Mention any relevant experience with automotive or telematics sectors.

• Prepare for Technical Deep Dives: Be ready to discuss your proficiency with Adobe Creative Suite, WordPress, Salesforce Marketing Cloud, and your understanding of design principles and marketing analytics.

Challenge Preparation:

• Be prepared for a design or marketing challenge that might require you to:

• Analyze a Scenario: Evaluate a given digital marketing campaign or website UX issue and propose solutions.

• Develop Creative Concepts: Brainstorm visual concepts or campaign ideas for a new product or initiative.

• Optimize Existing Assets: Suggest improvements to existing digital assets based on best practices or hypothetical data.

• Articulate Strategy: Clearly explain your strategic rationale behind your design and marketing recommendations, focusing on business impact.

📝 Enhancement Note: The interview process is likely to be rigorous, given the senior nature of the role and its hybrid responsibilities. Candidates should prepare to demonstrate not only creative and technical skills but also strategic thinking, business acumen, and strong communication abilities, especially in the context of international collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design, photo editing, and video production tasks. Proficiency in Illustrator, Photoshop, and Premiere is a must.

• WordPress (CMS): Critical for managing and updating corporate websites across multiple European regions. Experience with theme customization and plugin management is beneficial.

• Canva: Useful for rapid asset creation, social media content, and potentially for empowering other team members.

Analytics & Reporting:

• Digital Analytics Tools: Familiarity with platforms like Google Analytics is expected for tracking website performance, user behavior, and campaign effectiveness.

• SEO Tools: Basic understanding of SEO principles and potentially familiarity with tools like SEMrush or Ahrefs for keyword research and content optimization.

• Social Media Management Tools: Experience with platforms for scheduling, monitoring, and analyzing social media performance (e.g., Hootsuite, Buffer, native platform analytics).

CRM & Automation:

• Email Marketing Platforms: Specific requirement for Salesforce Marketing Cloud for managing DEM campaigns and email communications. Experience with other platforms might be transferable.

• CRM System: While not explicitly mentioned, familiarity with CRM systems (like Salesforce) is often beneficial for understanding customer journeys and data flow in marketing contexts.

• Project Management Tools: Experience with tools like Asana, Trello, or Jira for task management and project tracking.

📝 Enhancement Note: The technology stack is a blend of core design tools and essential digital marketing platforms. Proficiency in WordPress and Salesforce Marketing Cloud are specific requirements that candidates must highlight. A foundational understanding of analytics and SEO is expected for a performance-oriented role.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong commitment to understanding user needs and translating them into intuitive and engaging digital experiences, ensuring every design decision prioritizes the end-user.

• Data-Driven Approach: Valuing insights derived from analytics and performance metrics to inform strategic decisions, optimize campaigns, and measure the impact of design and marketing efforts.

• Brand Consistency & Excellence: Upholding the highest standards of visual design and brand representation across all touchpoints to build trust and reinforce LoJack's market position.

• Collaboration & Communication: Fostering an environment of open communication, mutual respect, and proactive collaboration across diverse teams and international borders to achieve shared goals.

• Proactivity & Initiative: Encouraging individuals to take ownership, identify opportunities for improvement, and drive innovation in their respective areas.

Collaboration Style:

• Cross-functional Integration: Expect a collaborative style where design and marketing efforts are tightly integrated with sales, IT, and product development to ensure cohesive Go-To-Market strategies.

• Feedback-Oriented: Openness to constructive feedback from peers, stakeholders, and international colleagues to refine designs and marketing approaches. Regular review sessions are likely part of the process.

• Knowledge Sharing: A culture that encourages sharing best practices, learnings from campaigns, and insights from user research to elevate the collective expertise of the team.

📝 Enhancement Note: The culture emphasizes a balance between creative execution and business results, underpinned by strong collaboration and a commitment to data. The international aspect means that adaptability and clear communication are vital for effective teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing International Needs: Harmonizing brand and design standards across different European markets, each with unique cultural nuances and consumer preferences, while maintaining overall brand consistency.

• Driving Performance with Design: Translating creative design excellence into measurable marketing outcomes like engagement and conversion rates, requiring a continuous cycle of testing and optimization.

• Rapid Technological Evolution: Staying abreast of the latest trends in UX/UI design, digital marketing tools, and platform algorithms to ensure LoJack's digital presence remains competitive and effective.

• Cross-functional Alignment: Navigating the complexities of working with diverse internal departments and international subsidiaries, each with their own priorities and ways of working, to ensure seamless project execution.

Learning & Development Opportunities:

• Advanced UX/UI Training: Opportunities to attend workshops or courses focused on advanced UX research methodologies, interaction design, or specialized design tools.

• Digital Marketing Specialization: Training in areas like advanced analytics, SEO strategy, marketing automation, or performance marketing campaign management.

• Cross-Cultural Communication Skills: Development programs or on-the-job experience in managing international projects and collaborating with diverse teams.

• Industry Immersion: Deeper understanding of the telematics and automotive technology sectors, providing context for design and marketing strategies.

📝 Enhancement Note: The challenges presented are typical for senior roles in global organizations, requiring adaptability, strategic thinking, and strong interpersonal skills. The growth opportunities are geared towards deepening expertise and expanding strategic influence within the digital and marketing domain.

💡 Interview Preparation

Strategy Questions:

• Brand Strategy: "How would you approach evolving LoJack's visual identity across multiple European markets while ensuring brand consistency? What key considerations would you have for regional adaptations?" (Focus on your brand governance and international experience).

• UX/UI Design Process: "Describe a complex UX/UI challenge you've faced on a website redesign project. Walk me through your process from initial research to final implementation and how you measured success." (Highlight your problem-solving, user-centricity, and data-driven approach).

• Digital Marketing Integration: "How do you integrate UX/UI design principles with digital marketing objectives to drive conversions? Provide an example of a campaign where your design decisions directly impacted performance metrics." (Emphasize your hybrid skills and results).

Company & Culture Questions:

• Industry Understanding: "What are your thoughts on the current digital marketing landscape in the automotive telematics sector? How do you see UX/UI design playing a role in this industry's future?" (Showcase your research and industry insight).

• Collaboration: "This role requires working with international teams. Describe a situation where you had to collaborate with stakeholders from different cultural backgrounds or time zones. How did you ensure effective communication and project alignment?" (Focus on your cross-cultural communication and teamwork skills).

• Performance Measurement: "How do you define and measure success for digital marketing campaigns and UX improvements? What KPIs are most important to you, and why?" (Demonstrate your analytical mindset and focus on ROI).

Portfolio Presentation Strategy:

• Structure for Impact: For each project, use a clear narrative: Problem -> Your Role -> Process -> Solution -> Results. Quantify achievements whenever possible (e.g., "Increased conversion rate by 15%," "Reduced bounce rate by 10%").

• Highlight Hybridity: Explicitly connect your design work to business outcomes. For example, "By redesigning the product comparison page (UX/UI), we saw a 20% increase in leads generated (Marketing)."

• Showcase Tool Proficiency: Be ready to discuss how you used Adobe Suite, WordPress, and Salesforce Marketing Cloud in your projects. If you have analytics or SEO experience, weave that into your case studies.

• Engage and Discuss: Don't just present; be prepared for questions and engage in a dialogue about your work. Be open to feedback and alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strategic, data-driven, and collaborative mindset. Candidates must be able to articulate their design process, connect it to business results, and show an understanding of the international and hybrid nature of this role.

📌 Application Steps

To apply for this Sr. UX Designer & Digital Marketing position:

• Submit your application through the provided link on the LoJack careers portal.

• Portfolio Customization: Tailor your submitted portfolio to highlight projects that best demonstrate your expertise in UX/UI design, brand identity, and digital marketing campaign execution, particularly those with measurable results. Focus on examples relevant to the automotive or technology sectors if available.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of experience, lists proficiency in required tools (Adobe Creative Suite, WordPress, Salesforce Marketing Cloud), and quantifies achievements related to user engagement, conversion rates, and brand consistency. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process, discussing your marketing campaign experience, and preparing answers to strategic and behavioral questions, especially those related to international collaboration and data-driven decision-making. Rehearse your portfolio presentation.

• Company Research: Thoroughly research LoJack, its products, its position in the telematics market, and its recent digital initiatives. Understand its brand values and identify how your skills can contribute to its growth and digital transformation in Italy and Europe.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.