Brand & Marketing Designer*

📍 Job Overview

Job Title: Brand & Marketing Designer

Company: Evora IT Solutions GmbH

Location: Walldorf, Baden-Württemberg, Germany

Job Type: Permanent employee

Category: Marketing Operations / Creative Operations

Date Posted: 2026-07-24T10:13:15

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (with potential for hybrid in Walldorf)

🚀 Role Summary

• This role is focused on the consistent execution of brand and marketing design for a global B2B enterprise, emphasizing adherence to established brand systems rather than starting from scratch.

• The primary objective is to produce high-quality print and digital assets that align with Evora Group's brand guidelines, supporting digital marketing initiatives and content creation.

• Collaboration within a global, international team is a key aspect, requiring strong communication skills in both German and English.

• The position offers a blend of creative execution and operational adherence, making it ideal for designers who thrive within structured brand frameworks and value efficient, reliable output.

📝 Enhancement Note: While the title is "Brand & Marketing Designer," the description strongly implies a role within Marketing Operations or Creative Operations due to the emphasis on executing within an existing brand system, maintaining digital marketing assets, and creating campaign visuals. This is not a pure "blank page" creative role but one focused on consistent brand application and operational efficiency in design production.

📈 Primary Responsibilities

• Digital Marketing Asset Creation & Maintenance: Develop and maintain digital marketing materials, ensuring consistency with brand guidelines and campaign objectives. This includes website graphics, social media visuals, email banners, and presentation assets.

• Campaign Visual Development: Design compelling visuals for marketing campaigns across various channels, translating campaign strategies into impactful creative assets that resonate with a B2B audience.

• Content Asset Generation: Create engaging content assets for digital media platforms, such as infographics, explainer graphics, and visual aids for blog posts, webinars, and whitepapers.

• Brand Guideline Adherence: Consistently apply the Evora Group Brand Guidelines across all created assets, ensuring brand integrity and a cohesive visual identity globally.

• Cross-functional Collaboration: Work closely with marketing, sales, and other relevant teams to understand project requirements, gather feedback, and deliver design solutions that meet business needs.

• Print Material Design: Design and prepare print-ready materials, such as brochures, flyers, event collateral, and other marketing collateral, maintaining the same level of brand consistency and quality.

• Digital Media Optimization: Optimize design assets for various digital platforms, considering aspect ratios, file formats, and loading speeds to ensure optimal performance.

📝 Enhancement Note: The core responsibilities emphasize execution within an established brand system and supporting digital marketing efforts, aligning this role with a Marketing Operations or Creative Operations function. The focus is on reliable, quality output within defined parameters.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a degree or equivalent professional training in Graphic Design, Visual Communication, Digital Media, or a related field is typically expected for this level of experience. Experience:

• Minimum of 3 years of professional experience as a designer, with a proven track record in corporate/brand design, particularly within the B2B or enterprise sector. Required Skills:

• Brand System Execution: Proven ability to work within and consistently apply defined brand guidelines and design systems for global B2B brands.

• Print & Digital Design Proficiency: Demonstrated competence in creating high-quality design assets for both print and digital media.

• Portfolio of B2B/Enterprise Design: A strong portfolio showcasing corporate and brand design projects within a B2B or enterprise context.

• Campaign Visual Creation: Experience in developing effective visual assets for marketing campaigns.

• Content Asset Development: Skill in creating visual content for digital channels (infographics, social media graphics, etc.).

• German Language Fluency: Negotiable fluency in German, essential for collaboration within the German team.

• English Language Fluency: Negotiable fluency in English, required for working within an international team.

Preferred Skills:

• AI-supported Content Creation: Experience with AI tools for content generation or design assistance.

• Animation/Motion Design: Knowledge or experience in animation or motion graphics for digital assets.

📝 Enhancement Note: The emphasis on working within an existing brand system and the B2B/Enterprise portfolio requirement are key differentiators. Candidates should highlight their experience in maintaining brand consistency and delivering operational design support rather than purely conceptual or brand-building design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B Brand Design Examples: Showcase a minimum of 2-3 significant projects demonstrating your ability to execute within established corporate brand guidelines for B2B clients. This should include examples of digital assets (web banners, social media visuals, presentations) and print collateral (brochures, flyers).

• Campaign Visuals: Include examples of campaign visuals where you translated marketing objectives into cohesive design elements. Highlight how you maintained brand consistency while achieving campaign goals.

• Content Asset Creation: Present examples of infographics, data visualizations, or other content assets designed for digital distribution, demonstrating clarity and engagement.

• Process & Tool Proficiency: While not a direct portfolio item, be prepared to discuss your design workflow, your experience with design software, and how you manage projects to ensure timely delivery and adherence to brand standards.

Process Documentation:

• Be prepared to discuss your process for:

  • Receiving and interpreting design briefs from marketing teams.

  • Iterating on designs based on feedback from stakeholders.

  • Preparing final assets for various platforms (print, web, social).

  • Ensuring brand consistency across all deliverables.

  • Utilizing design software efficiently to meet deadlines.

📝 Enhancement Note: The portfolio should emphasize execution, consistency, and operational efficiency within a brand framework, reflecting the role's focus on delivering high-quality assets reliably rather than pioneering new brand directions.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years), location (Walldorf, Germany), and the nature of the role (permanent employee, B2B enterprise), an estimated annual gross salary range for a Brand & Marketing Designer in Germany would typically fall between €45,000 and €60,000. This range can vary based on specific skills, portfolio strength, and negotiation.

• Research Methodology: This estimate is derived from analyzing salary benchmarks for Graphic Designers and Marketing Designers in Germany, considering factors like cost of living in Baden-Württemberg, the company's industry (IT Solutions), and the stated experience level. Data from sources like Glassdoor, StepStone, and salary reports for the German market were consulted.

Benefits:

• Mental Health Support: Access to mental health resources and support through nilo.health, including preventative and acute care.

• Remote Work Flexibility: Option to work remotely with a remote contract, supported by home office equipment provisions.

• Work-Life Balance: Flexible working hours and additional child sick days to accommodate family needs.

• Professional Development: Annual budget for continuous learning and personal development.

• Health & Well-being: Health subsidies and team appreciation tools.

• Team Engagement: Participation in company events such as International Co-Working Weeks, Summer Parties, Christmas Parties, and team co-workings.

• Equality & Inclusion: Commitment to equal opportunities, with initiatives like Evora-Women-Call to address specific topics.

• Post-Probation Perks: Options for company car, company bike, or Bahncard.

• Performance-Based Rewards: Salary-based participation in company goals and successes after completing the probation period.

Working Hours:

• Standard full-time working hours (approximately 40 hours per week) are implied, with an emphasis on flexibility to support work-life balance and remote work arrangements.

📝 Enhancement Note: The benefits package is extensive and highlights a strong focus on employee well-being, professional growth, and work-life integration, which are attractive aspects for operations and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Information Technology (IT Solutions) / Consulting. Evora IT Solutions GmbH specializes in providing IT solutions, likely focusing on software, consulting, or managed services for businesses.

Company Size: The LinkedIn data indicates a company size of 51-200 employees. This suggests a growing mid-sized company, offering a balance between established processes and the agility of a smaller organization, where individual contributions are highly visible.

Founded: Founded in 2014, Evora IT Solutions GmbH has a decade of experience, indicating a stable and established presence in the market, with a developing brand and operational structure.

Team Structure:

• Marketing Team: Likely consists of marketing specialists, content creators, and potentially other designers. This role would be an integral part of this team.

• Reporting Structure: The designer would likely report to a Marketing Manager or Head of Marketing/Creative.

• Cross-functional Collaboration: Close collaboration with sales, product marketing, and potentially product development teams to ensure brand consistency across all customer touchpoints.

Methodology:

• Data-Driven Creativity: While this is a design role, the company's IT Solutions background suggests an appreciation for data-informed decisions, even in creative execution. Designs should aim to be effective and measurable.

• Workflow Optimization: As an IT solutions provider, the company likely values efficient processes. The design role is expected to contribute to this by producing assets reliably and adhering to workflows.

• Evolution & Entrepreneurship: These core values suggest a culture that embraces change, encourages initiative, and supports continuous improvement, which can be beneficial for designers looking to grow and contribute beyond just execution.

Company Website: https://www.evorait.com/

📝 Enhancement Note: The company's IT focus, mid-size stature, and core values suggest a dynamic environment that values both structured execution and entrepreneurial spirit. This is a good context for understanding how design contributes to the broader business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Designer (2-5 years of experience). It's a hands-on execution role focused on applying established brand standards rather than defining them. The emphasis is on reliable output and efficiency within a defined framework.

Reporting Structure: You will likely report to a Marketing Manager or a Creative Lead within the marketing department. This provides a clear line of guidance and feedback, crucial for maintaining brand consistency.

Operations Impact: As a Brand & Marketing Designer, your impact will be measured by:

• Brand Consistency: Ensuring all external-facing materials reflect a unified and professional brand image, which builds trust and recognition.

• Marketing Effectiveness: Creating visually appealing and effective assets that support marketing campaigns, drive engagement, and contribute to lead generation.

• Operational Efficiency: Streamlining the design production process by working efficiently within brand guidelines, reducing rework and speeding up campaign deployment.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like digital campaign design, content asset creation, or potentially motion graphics if the company expands its needs.

• Brand System Mastery: Become the go-to expert for the Evora Group brand guidelines, potentially mentoring junior designers or assisting in future brand system updates.

• Cross-functional Transition: With strong performance and understanding of marketing objectives, there could be opportunities to move into roles with more strategic input in marketing or even product marketing.

• Leadership: While not a direct management track from this role, consistent high performance and leadership in project execution can pave the way for senior designer or team lead positions in the future.

📝 Enhancement Note: The growth path here is primarily focused on deepening design expertise and operational excellence within the brand framework, with potential avenues for broader marketing involvement or team leadership over time.

🌐 Work Environment

Office Type: The company offers a "Remote Arbeitsvertrag" and mentions supporting home office setups, indicating a strong remote-first or hybrid approach. The physical office in Walldorf serves as a central hub for those who prefer to work on-site or for specific team events.

Office Location(s):

• Walldorf, Baden-Württemberg, Germany: The primary physical location, situated at Altrottstraße 31, 69190 Walldorf. This location is in a well-established business area, offering good infrastructure.

Workspace Context:

• Collaborative Environment: Despite the remote option, the company emphasizes collaboration through core values and specific events like the "International Co-Working Week." This suggests that while you can work from home, opportunities for in-person or structured virtual collaboration will exist.

• Tools & Technology: As an IT solutions company, expect a modern technology stack for design and communication, supporting remote work and efficient collaboration.

• Team Interaction: Regular virtual meetings, potentially in-person gatherings, and communication via collaboration platforms are expected. The mention of "Team-Co Workings" suggests structured opportunities for team interaction and project work.

Work Schedule:

• Typically full-time (around 40 hours/week).

• Flexible working hours are offered, allowing individuals to structure their day to suit personal needs and optimize productivity, especially important for remote work.

📝 Enhancement Note: The environment is geared towards flexibility and remote work, but with a deliberate effort to foster team cohesion and collaboration through structured events and communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess qualifications and alignment with the role's requirements.

• Technical/Creative Interview: This is likely where your portfolio will be the main focus. Expect to walk through specific projects, discuss your design process, how you adhere to brand guidelines, and your experience with B2B design.

• Behavioral/Cultural Fit Interview: Questions will assess your alignment with Evora's core values (Collaboration, Happiness, Trust, Commitment, Evolution, Entrepreneurship) and your ability to work effectively in an international, remote setting.

• Language Proficiency Check: Given the requirement for fluent German and English, expect specific checks during the interview process.

• Final Interview: Potentially with a senior leader or hiring manager to discuss the role further and confirm fit.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your experience in B2B corporate branding, campaign visuals, and digital asset creation. Prioritize quality over quantity.

• Highlight Brand Guideline Adherence: For each relevant project, explicitly state how you worked within or applied existing brand guidelines. Show your understanding of brand consistency.

• Showcase Process: Be ready to articulate your design process for 2-3 key projects. Explain the brief, your approach, challenges, solutions, and the final outcome. Use case study formats.

• Quantify Impact (if possible): If any of your designs contributed to measurable results (e.g., increased engagement, successful campaign launch), highlight this.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A digital portfolio (PDF or website) is standard.

Challenge Preparation:

• Brand Application Exercise: Be prepared for a potential short design exercise where you might be asked to create an asset (e.g., a social media post, a banner) based on provided brand guidelines. Focus on speed, accuracy, and adherence to the system.

• Problem-Solving Scenarios: Think about how you would handle conflicting feedback from different stakeholders or how you would approach designing for a new campaign within tight deadlines.

• Value Alignment: Prepare examples of how you have embodied values like Collaboration, Evolution, and Entrepreneurship in your previous roles.

📝 Enhancement Note: The interview process will heavily rely on portfolio review and assessing your ability to execute within a structured brand system. Demonstrating practical application and process efficiency will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is essential for print and digital asset creation.

• Figma/Sketch/Adobe XD: Experience with modern UI/UX design tools like Figma or Sketch is highly beneficial for digital asset creation, prototyping, and collaborative design.

• Presentation Software: Proficiency in tools like PowerPoint or Google Slides for creating marketing presentations and reports.

Analytics & Reporting:

• While not a primary tool for a designer, an understanding of how design impacts metrics is valuable. Familiarity with how analytics are used to measure the success of digital campaigns (e.g., click-through rates, engagement) would be a plus. CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Basic awareness of how design assets are used within these platforms can be beneficial.

• Project Management Tools (e.g., Asana, Jira, Trello): Experience with these tools is expected for managing design tasks and collaborating with teams, especially in a remote setting.

📝 Enhancement Note: The core requirement is strong proficiency in industry-standard design software. Familiarity with collaborative design tools and project management platforms will enhance your operational efficiency.

👥 Team Culture & Values

Operations Values:

• Collaboration: Actively engage with marketing and sales teams, sharing ideas and feedback to ensure design supports business objectives effectively.

• Happiness: Contribute to a positive team environment, both virtually and in person, fostering good working relationships.

• Trust: Deliver high-quality work reliably and on time, building trust with colleagues and stakeholders.

• Commitment: Show dedication to project success and company goals, seeing tasks through to completion.

• Evolution: Be open to learning new design techniques, software, and adapting to evolving brand needs and marketing trends.

• Entrepreneurship: Take initiative in your work, identifying opportunities for design improvement or efficiency gains within your role.

Collaboration Style:

• Proactive Communication: Regularly communicate progress, challenges, and ideas with team members and managers.

• Feedback Integration: Be receptive to constructive criticism and feedback, using it to refine designs and improve outcomes.

• Cross-functional Synergy: Work closely with non-design teams to understand their needs and translate them into effective visual solutions.

• Knowledge Sharing: Contribute to a culture of learning by sharing insights, tips, or resources with colleagues when appropriate.

📝 Enhancement Note: The company's core values are deeply embedded in their culture. Demonstrating how you embody these values in your daily work and collaborative approach will be crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Effectively creating fresh campaign visuals while strictly adhering to established brand guidelines can be a creative challenge.

• Remote Collaboration Dynamics: Ensuring seamless communication and collaboration with a global, remote team requires strong self-discipline and proactive engagement.

• Volume and Pace: The demand for digital assets in B2B marketing can be high; managing multiple projects and deadlines efficiently will be critical.

• Adapting to Evolving Tools: Staying current with new AI-powered design tools and animation techniques while maintaining expertise in core design software.

Learning & Development Opportunities:

• Advanced Design Software Skills: Opportunities to deepen expertise in Adobe Creative Suite, motion graphics, or UI/UX design tools.

• AI in Design Workshops: Potential training or self-directed learning on utilizing AI for content creation and design innovation.

• Brand Strategy Exposure: Gaining a deeper understanding of how brand strategy influences design decisions and campaign execution.

• Project Management Skills: Developing skills in managing design projects more independently, potentially leading to more senior responsibilities.

📝 Enhancement Note: This role offers a chance to hone execution skills within a robust brand framework, with opportunities to learn about emerging design technologies and contribute to the operational efficiency of marketing efforts.

💡 Interview Preparation

Strategy Questions:

• Brand Application: "Describe a time you had to create a marketing asset for a B2B client that strictly adhered to their brand guidelines. What was your process, and how did you ensure brand consistency?"

• Campaign Design: "How would you approach designing visuals for a new digital marketing campaign for an IT solutions provider, considering a target audience of IT decision-makers?"

• Problem-Solving: "Imagine you received conflicting feedback on a design from two different stakeholders. How would you navigate this situation to reach a satisfactory outcome?"

• Remote Collaboration: "What strategies do you use to stay organized and productive when working remotely, and how do you ensure effective collaboration with a distributed team?"

Company & Culture Questions:

• Value Alignment: "Can you provide an example of how you've demonstrated 'Evolution' or 'Entrepreneurship' in a previous design role?"

• Teamwork: "How do you approach collaboration with non-designers (e.g., marketing managers, sales reps) to ensure their needs are met while maintaining design integrity?"

• Company Understanding: "What interests you about Evora IT Solutions GmbH, and how do you see your design skills contributing to our mission?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio presentation logically, perhaps by project type (B2B Corporate, Campaign, Content) or by skill.

• Storytelling: For each key project, tell a story: the problem/brief, your approach/solution, the tools used, challenges overcome, and the final outcome or impact.

• Focus on Process: Emphasize your workflow, how you interpreted briefs, and how you adhered to brand guidelines.

• Conciseness: Be prepared to present key projects within a given timeframe (e.g., 15-20 minutes), allowing ample time for Q&A.

• Highlight B2B Relevance: Ensure the examples chosen clearly demonstrate your understanding of B2B design principles and corporate branding.

📝 Enhancement Note: Prepare to showcase your ability to execute professionally within defined parameters, communicate effectively, and demonstrate alignment with the company's values and operational focus.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit Your Application: Utilize the provided application link on the Personio platform.

• Tailor Your Resume: Highlight your 3+ years of experience in B2B design, proficiency in Adobe Creative Suite, and bilingual German/English skills. Use keywords like "Brand Design," "Digital Assets," "Print Design," "B2B," and "Corporate Identity."

• Curate Your Portfolio: Select 3-5 of your strongest B2B corporate and marketing design projects. Ensure they clearly demonstrate your ability to work within brand guidelines and create effective campaign visuals. Prepare a digital version (PDF or website).

• Prepare for Portfolio Review: Be ready to discuss your design process, your approach to brand adherence, and how you collaborate with teams during the interview.

• Research Evora IT Solutions: Understand their services, target market, and company culture. Familiarize yourself with their existing brand presence and values to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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