Senior UI Designer

📍 Job Overview

Job Title: Senior UI Designer

Company: Happy Hour Games

Location: Singapore, Singapore

Job Type: Full-time

Category: Game Design & Development (UI/UX)

Date Posted: April 14, 2026

Experience Level: Mid-Senior (4+ years)

Remote Status: On-site

🚀 Role Summary

• Design and deliver high-quality UI elements and interfaces for casual mobile games, focusing on player engagement and intuitive user experiences.

• Collaborate cross-functionally with art, product, and engineering teams to ensure seamless integration of UI designs into the game development lifecycle.

• Contribute to the evolution of UI workflows, asset management, and design system standards within a growing game studio.

• Apply data-driven insights and player feedback to iterate on UI designs, optimizing for user needs and product goals.

• Stay abreast of emerging UI trends and competitor game designs to maintain a competitive edge in the casual mobile gaming market.

📝 Enhancement Note: While the original listing is for a "Senior UI Designer," the AI-generated experience level suggests "Mid-Senior (4+ years)." This role appears to be a blend of hands-on design execution and strategic contribution, typical for a senior individual contributor in a growing studio environment. The emphasis on "owning" UI delivery and improving workflows points to a role with significant autonomy and impact.

📈 Primary Responsibilities

• Own the end-to-end UI design process for key game screens, features, and onboarding flows in casual mobile games.

• Develop polished UI assets, including icons, buttons, panels, menus, and Heads-Up Displays (HUDs), optimized for mobile gameplay performance.

• Ensure visual clarity, consistency, and a compelling player experience across all UI elements and interactions.

• Translate complex game mechanics and product requirements into intuitive, user-friendly visual interfaces.

• Actively participate in design reviews, providing and receiving constructive feedback to refine UI solutions.

• Maintain and improve the organization of UI assets and design guidelines to foster efficient collaboration and maintain design integrity.

• Conduct competitive analysis of top-performing casual games to identify and implement best-in-class UI/UX patterns.

• Iterate on UI designs rapidly based on player feedback, product team objectives, and available performance data.

📝 Enhancement Note: The responsibilities emphasize ownership and delivery, fitting for a senior role. The inclusion of "improving UI workflows, asset organization, and design guidelines" suggests a proactive approach to establishing and refining design processes, a key indicator of seniority and impact within a studio.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proven expertise in UI design for digital products or games, evidenced by a strong portfolio.

• Deep understanding of visual hierarchy, color theory, layout principles, typography, and composition.

• Proficiency in illustration and the ability to create high-quality, polished UI elements (icons, buttons, panels, etc.).

• Demonstrated ability to translate complex concepts into clear, engaging, and user-friendly visual designs.

• Solid grasp of mobile game UI/UX patterns and a keen eye for player experience optimization.

• Experience studying and applying effective UI/UX ideas from successful mobile games.

• Advanced proficiency with design and prototyping tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator), or similar industry-standard software.

• Strong problem-solving skills with a meticulous attention to detail and a commitment to consistency.

Preferred Skills:

• Experience specifically within the casual mobile gaming sector.

• Familiarity with game development engines (e.g., Unity, Unreal Engine) from a UI implementation perspective.

• Understanding of user research methodologies and data analysis to inform design decisions.

• Experience in creating and maintaining design systems.

📝 Enhancement Note: The requirement for a degree in "architecture or other related fields" alongside "game design" suggests a potential emphasis on structural design principles and systematic thinking, which is highly valuable in complex UI systems. The "4 years of experience" points to a mid-to-senior level, requiring demonstrated project ownership and problem-solving capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of UI design projects, highlighting your design thinking process from concept to final asset creation.

• Include examples of interface design for mobile applications or games, demonstrating your understanding of mobile constraints and best practices.

• Present polished UI assets (icons, buttons, menus, HUDs) that exhibit strong visual design execution and attention to detail.

• Demonstrate your ability to create user-friendly and engaging interfaces, explaining the rationale behind your design choices.

Process Documentation:

• Provide case studies or project breakdowns that detail your UI design workflow, from initial wireframing and prototyping to final asset delivery.

• Explain how you approach problem-solving within the UI design process, using specific examples of challenges you've overcome.

• Illustrate your ability to iterate on designs based on feedback, data insights, or player testing, showcasing the evolution of a design solution.

• Detail your experience with establishing or adhering to design guidelines and asset organization systems to ensure consistency and efficiency.

📝 Enhancement Note: For a Senior UI Designer role, especially in a growing studio, a portfolio is critical. It should not just display final work but also the process behind it. This includes demonstrating problem-solving, iteration, and collaboration, as well as efficiency in asset creation and organization. The emphasis on "owning" design implies the portfolio should showcase independent project leadership.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Supportive Learning Environment: Opportunities for professional development, workshops, and access to learning resources to enhance UI design skills and industry knowledge.

• Well-being and Personal Growth: Programs and initiatives focused on employee health, mental well-being, and personal development, fostering a balanced work-life integration.

• Impactful Work in a Growing Industry: The chance to contribute significantly to the success of a burgeoning game studio and be part of the dynamic mobile gaming industry.

• Comprehensive health insurance and leave benefits.

Working Hours:

• Standard full-time working hours, typically 40 hours per week. While the role is on-site, Happy Hour Games may offer some flexibility for focused work periods or occasional remote work based on project needs and team agreement.

📝 Enhancement Note: The salary range is an estimate based on typical Senior UI Designer compensation in Singapore, considering the company's stage (growing studio) and the specific skills required. The benefits are directly pulled from the provided text and enhanced with typical offerings for such roles in tech/gaming companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Gaming (Mobile Casual Games)

Company Size: Small to Medium (Likely <50 employees, as it's a growing studio)

Founded: The company was founded with a clear goal to establish a game studio in Singapore, implying a relatively recent establishment and a driven, entrepreneurial spirit.

Team Structure:

• The UI Design role will likely be part of a core game development team, working closely with Game Designers, Artists, Product Managers, and Software Engineers.

• The structure is expected to be relatively flat and collaborative, common in startups and growing studios, allowing for direct communication and influence.

Methodology:

• Data-Driven Design: Emphasis on using player feedback, analytics, and insights to inform UI/UX decisions and iterate on designs.

• Agile Development: Likely adoption of agile methodologies for iterative development, requiring flexibility and rapid response to changes.

• Collaborative Iteration: A culture that encourages open communication, shared critique, and continuous improvement of designs through teamwork.

• Player-Centricity: A core focus on creating enjoyable and immersive experiences for players, driving all design decisions.

Company Website: https://happyhourgames.sg/

📝 Enhancement Note: Happy Hour Games is positioning itself as a "game studio right here in Singapore" focused on "casual mobile games." This implies a startup or early-stage growth environment. The culture is likely to be energetic, collaborative, and mission-driven, with a strong emphasis on creativity and player satisfaction. The team structure will probably be lean, requiring individuals to be adaptable and wear multiple hats.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor (IC)

This role is positioned as a Senior UI Designer, indicating a level of expertise and responsibility beyond junior or mid-level positions. The expectation is to "own and deliver high-quality UI design," contribute to workflow improvements, and mentor or guide less experienced designers (though not explicitly stated, it's common at this level).

Reporting Structure:

The Senior UI Designer will likely report to a Lead Game Designer, Art Director, or Head of Product. They will work collaboratively with a cross-functional team of artists, game designers, and engineers, contributing directly to the game development pipeline.

Operations Impact:

The Senior UI Designer's impact is crucial for the success of Happy Hour Games' casual mobile titles. High-quality, engaging, and intuitive UI directly influences player retention, satisfaction, and monetization. By optimizing the user experience through thoughtful design, this role contributes directly to the game's marketability and commercial success. Furthermore, by improving design workflows and asset organization, the designer enhances the overall efficiency of the development team.

Growth Opportunities:

• Lead UI/UX Designer: Potential to grow into a Lead role, managing a small team of UI/UX designers and setting the design vision for multiple projects.

• Technical Art/Tool Development: Opportunity to delve deeper into the technical aspects of UI implementation, potentially working with engine tools or developing custom UI solutions.

• Product Design Strategy: Transition into a broader Product Design role, influencing game mechanics and overall player experience beyond just the UI.

• Specialization: Develop deep expertise in specific areas of mobile game UI/UX, becoming a go-to expert within the studio or industry.

• Mentorship: Provide guidance and mentorship to junior designers, fostering talent within the growing studio.

📝 Enhancement Note: The "Senior" title implies a path for growth beyond individual contribution. In a startup environment, this often means taking on more leadership, strategic input, or specialization. The focus on "impactful work in a growing industry" suggests opportunities to shape processes and contribute to the studio's foundational design principles.

🌐 Work Environment

Office Type: On-site, within a dedicated game studio environment in Singapore.

Office Location(s): Singapore, Singapore. Specific details about the office facilities or neighborhood would typically be shared during the interview process.

Workspace Context:

• Collaborative Environment: Expected to be a dynamic and collaborative workspace where designers, artists, and developers work in close proximity, fostering idea exchange and rapid prototyping.

• Tooling and Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially game development tools on provided workstations.

• Team Interaction: Frequent opportunities for face-to-face collaboration, brainstorming sessions, and design critiques with the core game development team.

• Creative Atmosphere: A studio culture likely geared towards creativity, innovation, and passion for gaming.

Work Schedule:

• Standard full-time, on-site schedule. While core hours are expected, the emphasis on "Supportive Learning Environment" and "Well-being" may suggest a degree of flexibility for focused work or personal appointments, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: The "On-site" requirement is explicit. For a UI Designer, being on-site facilitates the close collaboration needed for iterative design, quick feedback loops, and seamless integration with art and engineering teams, which is particularly valuable in a studio setting.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with HR or a hiring manager to assess basic qualifications, experience, and cultural fit.

2. Portfolio Review & Technical Interview: A more in-depth discussion focused on your portfolio. This will involve walking through selected projects, discussing your design process, problem-solving approaches, and technical skills (Figma, Adobe Suite). Expect questions about visual hierarchy, UI patterns, and your experience with mobile game UI.

3. Design Challenge: You may be given a short design exercise to complete, either take-home or during a dedicated session. This will test your ability to apply your skills to a specific problem relevant to Happy Hour Games' casual mobile titles.

4. Team/Stakeholder Interviews: Meetings with key team members (e.g., Art Director, Lead Game Designer, Product Manager) to assess collaboration skills, communication style, and how well you align with the team's working methods and company culture.

5. Final Interview: Potentially a final discussion with a studio lead or founder to confirm fit and discuss terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your UI design thinking, process, and visual execution for mobile games.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process (research, ideation, iteration), key decisions, challenges, and the final outcome (including metrics if available).

• Highlight Mobile Focus: Emphasize projects that demonstrate your understanding of mobile UI/UX patterns, touch interactions, and screen real estate optimization.

• Showcase Tool Proficiency: Be ready to discuss your workflow in Figma and Adobe Creative Suite, and how you use these tools to create efficient, high-quality assets.

• Demonstrate Iteration: Show examples of how you've iterated on designs based on feedback or data, proving your ability to refine and improve.

Challenge Preparation:

• Research Happy Hour Games' existing titles (if any publicly available) or similar casual mobile games.

• Understand common UI patterns and best practices in the casual mobile gaming space.

• Be prepared to articulate your design decisions clearly and concisely, justifying your choices based on user experience principles and game design goals.

• Practice presenting your work and design thinking under time constraints.

📝 Enhancement Note: The interview process for a Senior UI Designer will heavily rely on the portfolio. Candidates should be prepared to not only show what they've designed but why and how, demonstrating a strategic and iterative design approach. The design challenge is a crucial element to assess practical application of skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary tool for UI design, wireframing, and prototyping due to its collaborative features and industry adoption.

• Adobe Creative Suite: Proficiency in Photoshop for asset creation and manipulation, and Illustrator for vector graphics and icon design, is essential.

Analytics & Reporting:

• While not directly a design tool, understanding how to interpret data from analytics platforms (e.g., Unity Analytics, Firebase, GameAnalytics) to inform UI decisions is a plus.

CRM & Automation:

Game Development Integration:

• Unity Engine: Familiarity with how UI elements are implemented within Unity (e.g., UI Toolkit, UGUI) will be highly beneficial for seamless collaboration with engineers.

• Version Control: Experience with version control systems like Git for managing design assets is a plus.

📝 Enhancement Note: The core tools are Figma and Adobe Creative Suite. However, for a game UI designer, understanding the implementation side, particularly in Unity, is a significant advantage. This bridges the gap between design and development, making the designer more effective.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to create novel and engaging game experiences through unique UI solutions.

• Player-Centricity: A deep commitment to understanding and delighting players through intuitive and enjoyable interfaces.

• Collaboration & Teamwork: Valuing open communication, mutual respect, and collective problem-solving to achieve shared goals.

• Excellence & Quality: A dedication to delivering high-quality design work that meets rigorous standards.

• Growth & Learning: Embracing continuous learning, staying updated with industry trends, and actively seeking self-improvement.

Collaboration Style:

• Cross-functional Integration: Encouraging close working relationships between UI Designers, Artists, Game Designers, and Engineers to ensure design solutions are technically feasible and align with game vision.

• Open Feedback Culture: Fostering an environment where constructive feedback is regularly shared and received, leading to iterative design improvements.

• Proactive Communication: Emphasizing clear, timely, and transparent communication regarding design progress, challenges, and decisions.

• Shared Ownership: Promoting a sense of shared responsibility for the game's success, where team members feel empowered to contribute ideas and solutions outside their immediate domain.

📝 Enhancement Note: The company's focus on "spreading joy and unleashing limitless creativity" suggests a culture that values passion, fun, and innovation. The "humble yet ambitious individuals" phrase points towards a team that is driven and eager to grow, but also grounded and collaborative.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Artistry and Functionality: Designing visually appealing interfaces that are also highly functional and intuitive for a broad casual gaming audience.

• Iterative Design Under Pressure: Rapidly iterating on designs based on feedback and data within potentially tight development timelines.

• Cross-Functional Alignment: Ensuring seamless integration of UI designs with game mechanics, art direction, and technical constraints, requiring strong communication and negotiation skills.

• Scalability of Design Systems: As the studio grows, developing and maintaining scalable design systems and asset libraries can be challenging.

• Staying Ahead of Trends: The fast-paced mobile gaming market requires continuous learning and adaptation to evolving UI/UX trends and player expectations.

Learning & Development Opportunities:

• Industry Conferences & Workshops: Opportunities to attend relevant game development or UI/UX conferences (e.g., GDC, local industry meetups) to learn from peers and industry leaders.

• Skill Specialization: Deepen expertise in areas like motion design for UI, accessibility in games, or user research methodologies.

• Mentorship Programs: Potential to receive mentorship from senior leaders or provide mentorship to junior team members.

• Exposure to Diverse Projects: Working on various casual game titles will provide exposure to different design challenges and player demographics.

• Direct Impact: The opportunity to see your designs directly impact player enjoyment and the commercial success of games in a growing studio.

📝 Enhancement Note: The challenges are typical for a senior role in a growing game studio. The growth opportunities are directly linked to the company's stated values and the nature of working in a startup environment – broad exposure and the chance to shape processes.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing the main menu for a new casual puzzle game, considering player engagement and monetization opportunities?" (Focus on UI structure, key elements, and decision rationale.)

• "Describe a time you received critical feedback on a UI design. How did you handle it, and what was the outcome?" (Assess adaptability, professionalism, and problem-solving.)

Company & Culture Questions:

• "What excites you about Happy Hour Games and our focus on casual mobile games?" (Show genuine interest and alignment with the company's mission.)

• "How do you approach collaboration with artists and engineers who may have different priorities or perspectives?" (Demonstrate teamwork and communication skills.)

Portfolio Presentation Strategy:

• Select Relevant Projects: Prioritize mobile game UI projects. If none, showcase strong mobile app UI projects with clear user flow and visual design.

• Structure Your Narrative: For each project, clearly define the problem, your role, the design process, your key contributions, challenges faced, and the final results. Use visuals effectively.

• Highlight Process & Iteration: Show wireframes, user flows, and different iterations to demonstrate your thinking and how you respond to feedback or data.

• Showcase Asset Quality: Be prepared to discuss the details of your asset creation process, including icon design, button states, and visual polish.

• Be Ready for Technical Questions: Discuss your proficiency with Figma and Adobe Suite, and ideally, your understanding of UI implementation in game engines like Unity.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, problem-solving capabilities, and a collaborative mindset, all crucial for a senior role in a growing studio. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this Senior UI Designer position at Happy Hour Games:

• Submit your application through the provided Workable link.

• Tailor Your Resume: Highlight your 4+ years of UI design experience, specifically mentioning mobile products or games. Quantify achievements where possible (e.g., "Improved user engagement by X% through UI redesign").

• Curate Your Portfolio: Ensure your portfolio prominently features your best UI design work for mobile platforms. Organize it logically, with clear descriptions of your process, role, and outcomes for each project. Make sure it's easily accessible (e.g., a personal website or a dedicated portfolio platform).

• Prepare Your Case Studies: Be ready to walk through 2-3 key projects from your portfolio in detail during interviews, focusing on your design thinking, problem-solving, and collaboration.

• Research Happy Hour Games: Understand their mission, any existing games, and the casual mobile gaming market to articulate your interest and suitability during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. Specific details regarding salary, benefits, and interview processes should be confirmed directly with Happy Hour Games during the application and interview stages.