Senior Product Designer - Sportsbook

📍 Job Overview

Job Title: Senior Product Designer - Sportsbook

Company: ComeOn Group

Location: St. Julian's, Malta / Stockholm, Sweden / London, UK / Katowice, Poland (Hybrid)

Job Type: Full-Time

Category: Product Design / UX/UI Design (iGaming - Sportsbook)

Date Posted: 2026-07-24

Experience Level: 5-10 Years

Remote Status: Hybrid (with up to 40 remote days per year)

🚀 Role Summary

• Lead end-to-end product design for complex Sportsbook and Sports Betting platforms across web and mobile applications.

• Translate intricate sports betting mechanics, live odds, dynamic bet slips, and micro-markets into seamless, intuitive, and engaging player journeys.

• Integrate emerging AI tools and generative workflows into the design process to enhance research, ideation, and prototyping speed.

• Utilize qualitative user research, player analytics, and heatmap analysis to inform frictionless user experiences for diverse player segments.

• Maintain, scale, and evolve Design Systems and UI component libraries to ensure consistency, accessibility, and visual excellence across all touchpoints.

• Partner closely with Product Managers and Engineers to define requirements, refine application logic, and ensure pixel-perfect implementation of designs.

• Drive continuous optimisation of key conversion funnels, onboarding flows, and bet retention loops through A/B testing and performance metric analysis.

• Stay abreast of global iGaming trends, regulatory UX nuances, competitive sportsbook features, and emerging interaction design patterns in live sports.

📝 Enhancement Note: This role is highly specialized within the iGaming sector, specifically focusing on the complex user experience challenges of Sportsbooks. The emphasis on AI integration and the hybrid work model with significant remote flexibility are key differentiators. The "Senior" title implies a need for strategic thinking, design leadership, and a strong portfolio showcasing ownership of complex design problems.

📈 Primary Responsibilities

• Own and execute the complete product design lifecycle, from initial concept and user research to wireframing, user flows, high-fidelity UI design, and interactive prototyping for both native mobile applications (iOS/Android) and web platforms.

• Conduct in-depth qualitative user research, including interviews, usability testing, and heuristic evaluations, to deeply understand player needs, motivations, and pain points within the sports betting context.

• Analyze quantitative player data, including conversion funnels, user analytics, clickstream data, and heatmap visualizations, to identify areas for improvement and validate design hypotheses.

• Develop and maintain comprehensive Design Systems, including UI component libraries, style guides, and pattern libraries, ensuring brand consistency, accessibility standards (WCAG), and scalability across all product offerings.

• Collaborate effectively within cross-functional Agile/Scrum teams, working closely with Product Managers to define product requirements and feature specifications, and with Engineers to ensure accurate and efficient implementation of designs.

• Design and iterate on critical user journeys such as registration, deposit, bet placement, live betting, account management, and responsible gaming features.

• Proactively propose and design A/B tests for key user flows and features, and meticulously analyze test results to drive data-informed design optimizations and improve core business metrics.

• Keep a pulse on the competitive landscape, emerging iGaming trends, evolving sports betting mechanics, and innovative interaction design patterns to ensure ComeOn Group's products remain cutting-edge and engaging.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design leadership and hands-on execution. The emphasis on integrating AI, analyzing complex sports betting mechanics, and driving optimization through data strongly positions this as a critical role for driving product growth within the iGaming sector.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field, or equivalent practical experience.

Experience: Minimum of 5-10 years of professional experience in Product Design, UX/UI Design, or a similar role, with a significant portion dedicated to the online sportsbook or sports betting industry.

Required Skills:

• Expert proficiency in Figma for wireframing, UI design, prototyping, and design system management.

• Proven ability to lead end-to-end product design processes, demonstrating ownership from discovery through to implementation and iteration.

• Strong portfolio showcasing complex UX challenges solved specifically within the online sportsbook or sports betting domain, with clear articulation of design rationale and outcomes.

• Demonstrated experience in conducting qualitative user research and translating insights into actionable design solutions.

• Proficient in utilizing quantitative data sources such as product analytics platforms, A/B testing results, and heatmap analysis to inform design decisions and measure impact.

• Experience working effectively in fast-paced, cross-functional Agile/Scrum product development environments.

• Excellent communication, presentation, and stakeholder management skills, with the ability to clearly articulate design decisions and research findings to diverse audiences, including senior leadership. Preferred Skills:

• Experience integrating AI tools and generative workflows into design processes.

• Familiarity with design for native mobile applications (iOS and Android) and responsive web design.

• Understanding of iGaming regulations and their impact on UX/UI design.

• A genuine passion for sports and a deep understanding of sports betting mechanics, player psychology, and the live betting experience.

• Experience with user flow mapping and creating detailed interaction specifications.

• Knowledge of accessibility standards (e.g., WCAG) and experience designing inclusive user interfaces.

📝 Enhancement Note: The requirement for specific experience in sports betting is paramount, suggesting that candidates without this industry background will likely not be considered. The emphasis on Figma, data-driven design, and portfolio strength are critical for evaluation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end design ownership of at least two significant Sportsbook or Sports Betting product features or platforms.

• Clear demonstration of how complex sports betting mechanics, live odds, and dynamic bet slips were translated into intuitive and engaging user experiences.

• Detailed case studies that highlight your process, including user research methodologies, wireframing, user flows, high-fidelity UI designs, and interactive prototypes.

• Evidence of leveraging quantitative data (product analytics, A/B test results, heatmaps) and qualitative feedback to drive design decisions and measure the impact of your solutions.

• Examples of your contribution to or creation of Design Systems and UI component libraries, showcasing consistency, scalability, and adherence to brand guidelines.

• Articulation of how you collaborated with Product Managers and Engineers throughout the design and development lifecycle. Process Documentation:

• Showcase examples of your wireframing and user flow documentation that clearly map out complex user journeys within a sports betting context.

• Include examples of high-fidelity UI designs and interactive prototypes that demonstrate your visual design skills and ability to create engaging interfaces.

• Provide documentation or case studies that illustrate your approach to A/B testing and performance metric analysis for design optimization.

• Demonstrate your understanding of Design System principles through examples of component libraries, style guides, or pattern documentation you have contributed to or managed.

📝 Enhancement Note: The portfolio for this role is critical and must specifically demonstrate expertise in the Sportsbook domain. Candidates should prepare to walk through their process in detail, emphasizing how they solved complex UX problems within this niche.

💵 Compensation & Benefits

Salary Range: Given the Senior level, hybrid work arrangement, and specialized industry (iGaming/Sportsbook), a competitive salary is expected. Based on industry benchmarks for Senior Product Designers with 5-10 years of experience in high-cost-of-living European cities like London or Stockholm, the estimated annual salary range would be €65,000 - €95,000 (or £55,000 - £80,000 in London, or SEK 700,000 - 1,000,000 in Stockholm). This estimate considers the hybrid model which may offer flexibility but still requires presence in key locations.

Benefits:

• Competitive remuneration package, reflecting the senior nature of the role and specialized industry expertise.

• Company bonus scheme, offering performance-based incentives.

• Fantastic quarterly team events and weekly company events, fostering a strong social and collaborative culture.

• A one-time bonus to help set up a comfortable and productive home workstation, supporting the hybrid work model.

• Up to 40 days per year to work fully remote from anywhere, providing significant flexibility.

• Comprehensive local benefits package tailored to the specific work location (Malta, Sweden, UK, or Poland).

• Opportunities for professional development and continuous learning within the dynamic iGaming industry.

Working Hours: Standard full-time working hours are approximately 40 hours per week. The hybrid and remote flexibility allows for some autonomy in managing work schedules, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: Salary estimations are based on typical ranges for Senior Product Designers in major European tech hubs where ComeOn Group has a presence, adjusted for the specialized iGaming industry. The benefits package is robust, emphasizing flexibility and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Global iGaming business, operating a portfolio of exciting casino and sportsbook brands across various international markets. This industry is characterized by rapid innovation, a focus on user engagement, data-driven decision-making, and often operates within evolving regulatory landscapes.

Company Size: 500+ talented employees across 7 locations. This size indicates a well-established company with resources for growth and development, offering a balance between large-scale operations and a potentially agile, close-knit team environment.

Founded: The founding date is not provided, but the company's size and portfolio suggest a mature and stable organization within the iGaming sector.

Team Structure:

• The Product Design team likely consists of multiple designers specializing in different product areas (e.g., Casino, Sportsbook, CRM). This Senior role will likely lead within the Sportsbook vertical.

• Collaboration will be tight with Product Managers, Engineers (frontend/backend), QA testers, and potentially data analysts or marketing specialists.

• Reporting structure is likely to a Head of Product Design or a Director of Product, with direct collaboration with Product Owners for specific product lines. Methodology:

• Data-driven decision-making is a core aspect of the iGaming industry, so expect a strong emphasis on A/B testing, analytics, and user behavior analysis in design processes.

• Agile/Scrum methodologies are explicitly mentioned, indicating iterative development cycles, sprint planning, and cross-functional team collaboration.

• User-centric design principles will be applied, with a focus on creating engaging, intuitive, and safe player experiences.

Company Website: www.comeon-group.com

📝 Enhancement Note: The company culture likely emphasizes innovation, speed, and a passion for the iGaming product. Given the industry, expect a data-centric approach to design and a focus on measurable outcomes. The hybrid model suggests a trust-based culture that values autonomy and results.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a position of significant responsibility and influence within the design team. It requires not only advanced design skills but also the ability to lead design initiatives, mentor junior designers (potentially), and contribute strategically to product development. The role is expected to balance hands-on design work with strategic thinking and cross-functional leadership.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product Design or a Director of Product. They will work closely with Product Managers and Engineering leads on specific product initiatives, particularly within the Sportsbook domain.

Operations Impact: The impact of this role is directly tied to the user experience and engagement on ComeOn Group's sportsbook platforms. Successful designs will lead to increased player acquisition, retention, conversion rates, and overall customer satisfaction, directly contributing to revenue growth and market competitiveness in the iGaming sector.

Growth Opportunities:

• Design Leadership: Potential to move into Lead Product Designer roles, managing a team of designers or taking ownership of larger product areas.

• Specialization: Deepen expertise within the iGaming sector, becoming a subject matter expert in sportsbook UX, or explore adjacent areas like casino product design or CRM design.

• Cross-functional Mobility: Opportunities to move into Product Management roles, leveraging deep product understanding and user insight.

• Skill Development: Continuous learning in emerging design technologies (AI in design), user research methodologies, and data analysis techniques. Access to industry conferences, workshops, and internal training programs.

📝 Enhancement Note: The "Senior" designation implies growth potential beyond individual contribution, potentially into team leadership or strategic product roles. The iGaming industry offers unique opportunities for specialization due to its complexity and rapid evolution.

🌐 Work Environment

Office Type: The role is described as Hybrid, with office locations in St. Julian's, Stockholm, London, and Katowice. This suggests a modern, collaborative office environment designed to facilitate team interaction, brainstorming, and cross-functional work.

Office Location(s):

• St. Julian's, Malta: A prominent hub for iGaming companies in Europe, offering a Mediterranean lifestyle.

• Stockholm, Sweden: A global tech and design hub known for innovation.

• London, UK: A major international business center with a vibrant tech scene.

• Katowice, Poland: A growing tech and business center in Central Europe.

The hybrid nature means employees are expected to be in the office for a portion of the week, with flexibility to work remotely.

Workspace Context:

• Collaboration: Expect a highly collaborative environment where designers work closely with Product Managers, Engineers, and other stakeholders. Modern meeting rooms and collaborative spaces are likely available.

• Tools & Technology: Access to industry-standard design tools (Figma), collaboration platforms, and potentially advanced hardware for design work. Access to player analytics dashboards and A/B testing platforms is crucial.

• Team Interaction: Regular team meetings, design critiques, and informal interactions are expected to foster a strong sense of community and shared purpose. The company culture also emphasizes regular team and company events.

Work Schedule: While the core working hours are around 40 per week, the hybrid and remote-friendly policy (up to 40 remote days/year) offers significant flexibility. This allows designers to structure their workdays to optimize personal productivity while ensuring availability for critical team syncs and meetings, especially when working on time-sensitive features or live events.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment, offering a blend of in-office collaboration and remote flexibility. Candidates should be comfortable with this setup and understand the expectations for office attendance versus remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess relevant experience, skills, and industry fit.

• Portfolio Presentation & Discussion: A session where you will present your portfolio, focusing on key case studies related to sportsbook or complex UX challenges. Be prepared to discuss your design process, rationale, user research, data-driven decisions, and collaboration.

• Technical/Skills Assessment: This might involve a design exercise (a take-home challenge or an in-session task) or in-depth questions about your proficiency with Figma, design systems, and A/B testing methodologies.

• Cross-functional Interviews: Meetings with Product Managers, Lead Engineers, and potentially other designers to assess your collaboration style, cultural fit, and ability to work within an Agile environment.

• Final Interview: Typically with a senior leader (e.g., Head of Product Design or Director) to discuss strategic fit, career aspirations, and overall alignment with the company.

Portfolio Review Tips:

• Curate for Relevance: Prioritize case studies that best showcase your experience in sports betting, iGaming, or similar complex, data-driven product environments. Highlight end-to-end ownership and problem-solving.

• Tell a Story: Structure each case study with a clear narrative: the problem, your role and process, the solutions, the results (quantified where possible), and learnings.

• Showcase Your Process: Clearly articulate your methods for user research, ideation, wireframing, prototyping, UI design, and iteration. Explain why you made specific design choices.

• Highlight Data & AI: Emphasize how you used quantitative data (analytics, A/B tests) and qualitative feedback to inform your designs. If you have experience with AI tools in design, showcase that.

• Visual Polish: Ensure your portfolio is visually clean, well-organized, and easy to navigate. High-fidelity mockups and interactive prototypes are essential.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved engagement, reduced churn).

Challenge Preparation:

• Understand the Domain: Research current trends in sports betting UX, common features, and potential user pain points.

• Focus on Process: Even if the challenge is specific, demonstrate a strong, repeatable design process.

• Think Strategically: Consider business goals, user needs, and technical feasibility.

• Be Realistic: For take-home challenges, pace yourself and deliver a high-quality, well-reasoned solution within the given timeframe.

• Practice Articulation: Be ready to present your solution clearly and concisely, defending your design decisions.

📝 Enhancement Note: The interview process is designed to rigorously assess both design expertise and fit within the specific iGaming domain and company culture. A strong, relevant portfolio is the most critical component for advancing.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool mentioned, expected for all aspects of UI design, prototyping, and design system management. Proficiency is non-negotiable.

• Prototyping Tools: While Figma has robust prototyping capabilities, experience with other tools like InVision, Principle, or Adobe XD might be beneficial for specific workflows or presentations.

• User Research Platforms: Tools like UserTesting.com, Maze, Lookback, or similar platforms for conducting remote usability testing and gathering qualitative feedback.

• Design System Management: Experience with tools or methodologies for creating, maintaining, and scaling design systems.

Analytics & Reporting:

• Product Analytics: Proficiency with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to analyze user behavior, track key metrics, and identify opportunities for optimization.

• Heatmapping & Session Recording: Tools like Hotjar, Crazy Egg, or FullStory to visualize user interactions, understand navigation patterns, and identify usability issues.

• A/B Testing Platforms: Experience with A/B testing tools such as Optimizely, VWO, Google Optimize, or in-platform testing capabilities to validate design hypotheses and measure performance improvements.

CRM & Automation:

• While not explicitly mentioned for design roles, an understanding of how CRM systems (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo) integrate with product features and influence user journeys can be advantageous for a holistic product perspective.

• Collaboration & Project Management: Tools like Jira, Confluence, Slack, and Trello are standard for team communication, task management, and documentation within an Agile environment.

📝 Enhancement Note: The technology stack heavily emphasizes design and analytics tools crucial for a data-driven design approach in the iGaming sector. Figma is central, and a strong understanding of analytics and testing platforms is expected.

👥 Team Culture & Values

Operations Values:

• Player-Centricity: A deep commitment to understanding and serving the player, ensuring engaging, intuitive, and responsible gaming experiences.

• Data-Driven Innovation: Utilizing data and analytics to inform design decisions, validate hypotheses, and drive continuous improvement in product performance.

• Collaboration & Transparency: Fostering an environment where cross-functional teams work together openly, share insights, and support each other towards common goals.

• Agility & Adaptability: Embracing change, responding quickly to market trends, and iterating rapidly to deliver value in a fast-paced industry.

• Excellence & Quality: Striving for high standards in design execution, user experience, and product delivery, with a focus on pixel-perfect implementation and robust design systems.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in Agile teams, working hand-in-hand with Product Managers and Engineers from concept to launch.

• Feedback-Rich Environment: Encouraging constructive feedback loops through design critiques, peer reviews, and open communication channels.

• Knowledge Sharing: A culture that promotes sharing best practices, design patterns, research findings, and learnings across the design and product teams.

• Experimentation: Encouraging a mindset of continuous experimentation through A/B testing and iterative design to uncover optimal solutions.

📝 Enhancement Note: The company values likely revolve around a player-first mentality, a strong emphasis on data for decision-making, and a collaborative, fast-paced work environment typical of successful iGaming companies.

⚡ Challenges & Growth Opportunities

Challenges:

• Complex Domain: Designing for sports betting involves intricate mechanics, real-time data, and diverse user segments (from novices to experts), requiring deep understanding and user empathy.

• Rapid Iteration & High Stakes: The iGaming industry demands quick product updates and feature releases, often with significant financial implications, requiring designers to be efficient and impactful.

• Balancing Innovation with Regulation: Navigating evolving global regulations in iGaming while pushing innovative design boundaries can be a constant challenge.

• Data Interpretation: Effectively translating vast amounts of player data and A/B test results into actionable design improvements requires strong analytical skills.

• Remote/Hybrid Collaboration: Ensuring seamless communication, design alignment, and team cohesion across distributed and hybrid teams.

Learning & Development Opportunities:

• Industry Specialization: Deep dive into the nuances of Sportsbook and iGaming UX, becoming a recognized expert in the field.

• AI in Design: Opportunities to explore and implement cutting-edge AI tools and generative workflows to enhance the design process.

• Advanced Analytics & Experimentation: Developing expertise in user analytics, A/B testing strategy, and conversion rate optimization (CRO).

• Design Leadership: Potential to take on leadership responsibilities, mentor junior designers, and influence product strategy at a higher level.

• Cross-Disciplinary Exposure: Gaining insights into marketing, CRM, and broader business operations within the iGaming sector.

📝 Enhancement Note: The challenges are inherent to the specialized and dynamic nature of the iGaming industry. The growth opportunities align with developing deep domain expertise and leadership skills within this sector.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex sports betting feature you designed. What were the key challenges, and how did you ensure an intuitive user experience?" (Focus on your process, user research, and problem-solving.)

• "How do you approach integrating new AI tools into your design workflow? Can you provide an example of how you've used generative AI or similar technologies to improve design outcomes?" (Highlight your forward-thinking approach and practical application.)

• "Walk us through a time you used quantitative data (e.g., A/B test results, player analytics) to significantly improve a product feature's performance. What metrics did you track, and what was the outcome?" (Demonstrate your data-driven mindset and ability to measure impact.)

• "How would you design a new feature for live in-game betting to cater to both novice and experienced bettors simultaneously?" (Assess your ability to balance user needs and design for complexity.) Company & Culture Questions:

• "What interests you most about working in the iGaming industry, specifically within sports betting?" (Show genuine enthusiasm and understanding of the sector.)

• "How do you ensure collaboration and effective communication within a hybrid or remote team setting?" (Address your approach to distributed teamwork.)

• "Describe a situation where you had to influence stakeholders with differing opinions on a design decision. How did you achieve consensus?" (Showcase your communication and negotiation skills.)

• "How do you stay updated on the latest iGaming trends, UX best practices, and emerging design technologies?" (Demonstrate your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of your career and passion for design, then dive into 2-3 key case studies. For each case study, clearly articulate: the problem, your role, the process, your solutions, the impact (quantified), and key learnings.

• Focus on Sportsbook: Prioritize projects that showcase your understanding of sports betting mechanics, live odds, bet slips, and player journeys. If you don't have direct sportsbook experience, highlight complex e-commerce, financial, or data-intensive applications that demonstrate transferable skills.

• Show, Don't Just Tell: Use high-fidelity mockups, interactive prototypes, and user flow diagrams to illustrate your solutions. Explain your design rationale for key decisions.

• Data & AI Emphasis: Explicitly discuss how data informed your design choices and how you've incorporated or would incorporate AI tools.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, decisions, and the outcomes of your projects.

📝 Enhancement Note: Interview questions will likely probe your domain expertise, your ability to handle complexity, your data-driven approach, and your fit within a fast-paced, collaborative environment. A well-prepared portfolio presentation is your strongest asset.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the ComeOn Group careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature projects related to sports betting, iGaming, or complex data-driven applications. Ensure case studies clearly articulate your end-to-end design process, data utilization, and impact.

• Resume Optimization: Highlight keywords such as "Product Design," "UX/UI," "Sportsbook," "iGaming," "Figma," "User Research," "A/B Testing," "Design Systems," and "Agile/Scrum." Quantify achievements with specific metrics wherever possible.

• Interview Preparation: Practice presenting your portfolio, focusing on your problem-solving approach, design rationale, and the quantifiable results of your work. Prepare to discuss your experience with AI in design and data-driven optimization.

• Company Research: Thoroughly research ComeOn Group, their brands, their market position in the iGaming industry, and their stated company values. Understand their approach to product development and player experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.