Senior Product Designer - Lifecycle Growth

📍 Job Overview

Job Title: Senior Product Designer - Lifecycle Growth

Company: Text

Location: Wrocław, Poland

Job Type: Full-time, Temporary (Maternity Cover, ~12 months) with potential for permanent role

Category: Product Design / Growth Design / Lifecycle Marketing

Date Posted: May 08, 2026

Experience Level: Mid-Senior Level (implied by "Senior Product Designer" and "5-10 years" AI estimate)

Remote Status: Hybrid

🚀 Role Summary

• Design and own end-to-end product initiatives focused on driving key business outcomes such as customer activation, conversion, and retention within the Lifecycle Growth team.

• Execute a data-driven design strategy, defining success metrics and running live experiments (e.g., activation banners, in-product nudges, A/B tests) to directly impact Trial > Qualified Lead (QL) > Subscriber conversion funnels.

• Leverage AI-native tools and methodologies, integrating them into the design and prototyping process to accelerate workflow and enhance iterative testing.

• Collaborate broadly across product and design teams to contribute to design critiques, shared thinking, and occasional cross-functional experimentation impacting acquisition, retention, and monetization.

• Take on responsibilities beyond traditional design, including writing initial product copy and actively participating in business discovery and problem definition phases.

📝 Enhancement Note: The role is explicitly for maternity cover but emphasizes a strong path to a permanent position, indicating the company's commitment to retaining high-performing talent. The "Hybrid" remote status is inferred from the on-site location in Wrocław, Poland, with no explicit remote work options mentioned in the raw description. The AI-estimated experience of "5-10 years" aligns with a Senior Product Designer title.

📈 Primary Responsibilities

• Lead the full design lifecycle for growth-oriented features, from initial business discovery and problem definition through to prototyping, user testing, shipping, and post-launch impact measurement.

• Define and track key performance indicators (KPIs) for design initiatives, ensuring all design decisions are directly tied to measurable business goals, particularly within the Trial > QL > Subscriber funnel.

• Design and implement A/B tests, in-product nudges, activation banners, and lifecycle communication strategies to optimize user engagement, onboarding, and retention.

• Actively participate in SEO and PAYDA (Paid Acquisition Data Analysis) experiments, contributing design expertise to drive user acquisition and conversion.

• Collaborate with product managers, engineers, and fellow designers to translate business requirements into intuitive and effective user experiences.

• Develop and iterate on interactive mockups and prototypes using AI-assisted design tools to rapidly test hypotheses and gather user feedback.

• Craft clear, concise, and persuasive product copy for user interfaces and communication flows, aligning with brand voice and driving desired user actions.

• Contribute to design critique sessions, providing and receiving constructive feedback to elevate the overall quality of design work within the team and organization.

📝 Enhancement Note: Responsibilities are heavily weighted towards business outcomes and experimentation, reflecting the "growth" aspect of the role. The emphasis on "writing copy" and "AI-native" work signifies a more integrated and autonomous design role common in agile, startup-like environments within larger organizations.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is typically expected for Senior Product Designer roles. Candidates will be evaluated primarily on their portfolio and demonstrated experience.

Experience:

• Proven experience in product design, with a strong emphasis on growth, lifecycle marketing, or conversion rate optimization (CRO).

Required Skills:

• Portfolio: A compelling portfolio showcasing business-driven design solutions, clear articulation of problem statements, design trade-offs, and measurable impact on business metrics.

• Design Process Mastery: Comprehensive understanding and practical application of the full design process, including user research, ideation, wireframing, prototyping, usability testing, and post-launch evaluation.

• Figma Proficiency: Advanced skills in Figma for design, prototyping, and collaborative workflows.

• AI-Native Mindset: Demonstrated experience or strong willingness to adopt and leverage AI-assisted design and prototyping tools (e.g., Cursor, Claude Code/Codex/Flow/Claude Design, v0) as a multiplier for productivity and innovation.

• Business Acumen: Ability to read, interpret, and design for business metrics (activation, conversion, retention, revenue).

• Experimentation Design: Experience in designing and running A/B tests, in-product nudges, and other growth experiments.

• Communication: Excellent verbal and written communication skills, with the ability to articulate design decisions, provide constructive feedback, and write effective product copy.

Preferred Skills:

• Experience working within a Product-Led Growth (PLG) environment.

• Background in SaaS or B2B product design.

• Familiarity with product analytics tools (e.g., Amplitude, Mixpanel, Google Analytics).

• Experience with SEO and paid acquisition experimentation.

• Prior experience writing product copy.

📝 Enhancement Note: The emphasis on a "business-first" mindset and a "deal-breaker" for prioritizing aesthetics over function strongly suggests that candidates with a strong analytical and results-oriented approach will be favored. The AI-estimated experience level of 5-10 years aligns with the "Senior" title and the expected depth of experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Business Impact Case Studies: Showcase projects where design directly influenced key business metrics (e.g., increased conversion rates, improved activation, reduced churn). Clearly articulate the business problem, your design approach, the trade-offs made, and the quantitative results achieved.

• End-to-End Ownership Examples: Demonstrate your ability to take a project from initial discovery and problem definition through to design, testing, shipping, and ongoing iteration based on performance data.

• Experimentation Design: Include examples of A/B tests, nudges, or other growth experiments you designed, detailing the hypothesis, design variations, and how results were measured and acted upon.

• AI Tool Integration: If possible, highlight projects where AI tools were used to accelerate design, prototyping, or content creation, explaining the benefits and outcomes.

Process Documentation:

• Workflow Design & Optimization: Present how you approach designing new workflows or optimizing existing ones to improve user experience and achieve business objectives.

• Iterative Design & Measurement: Illustrate your process for iterative design, including how you incorporate feedback, conduct testing, and measure the impact of design changes on key metrics.

• System Integration & Collaboration: Explain how you collaborate with engineering and product teams, and how you ensure designs are feasible and integrate well with existing product systems.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating business impact and a hands-on, experimental approach. Candidates should be prepared to discuss their process for defining success metrics and how they use data to inform design decisions, rather than just presenting polished UI screens.

💵 Compensation & Benefits

Salary Range: Based on the Senior Product Designer title, location in Wrocław, Poland, and the temporary nature of the role, a competitive salary range can be estimated. For a Senior Product Designer in Wrocław, salaries can range from approximately 12,000 PLN to 20,000 PLN gross per month, depending on experience and specific skills. Given this is a maternity cover with potential for permanence, the upper end of this range or slightly above might be considered for an exceptional candidate.

Benefits:

• Unlimited Access to Cutting-Edge AI Tools: Full access to a suite of advanced AI tools to enhance design workflows and productivity.

• Path to Permanent Role: A clear opportunity for the role to become permanent for the right candidate, offering long-term career stability.

• Direct Line to Leadership: Minimal management layers, allowing for direct communication with senior leadership and faster decision-making.

• Cross-Product Exposure: Significant opportunity to gain broad exposure to various product areas within the company, accelerating learning and career development.

• Impactful Work: The chance to contribute to tools used by over 1 billion customers globally, offering a high degree of professional satisfaction.

• Collaborative Team Environment: Working with a team of high-caliber professionals with strong standards and a collaborative spirit.

• Standard Polish Benefits: Likely to include paid time off, health insurance, and social security contributions as per Polish labor laws.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week.

• The company promotes an async-first communication style and high autonomy, allowing for flexibility within the work schedule, but the role is based in Wrocław, implying a need for alignment with European business hours for collaboration.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for Senior Product Designers in Poland. The benefits listed are directly from the job description and AI insights, highlighting the unique aspects of working at Text. The "Hybrid" work arrangement suggests that while remote work is not the primary mode, some flexibility may exist.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software (specifically customer communication powered by real-time data). The company operates in a competitive landscape, likely focusing on B2B SaaS solutions.

Company Size: While not explicitly stated, the mention of "organization our size" and having "layers of middle management" suggests a medium to large-sized tech company, likely with established processes but also a desire for agile, startup-like execution within teams.

Founded: The founding date is not provided, but the company's focus on "building a new category" implies a degree of innovation and potentially a history of growth and evolution.

Team Structure:

• Lifecycle Growth Team: This team is part of the broader "Activation" organization. It has clear focus areas: customer communication (lifecycle) and R&D/experimentation (SEO, PAYDA tests, banners, nudges).

• Reporting Structure: The role implies a flat hierarchy with "zero hand-holding" and a "direct line to leadership," suggesting designers report to a Design Lead or Head of Product/Design within the Activation org.

• Cross-functional Collaboration: Designers will collaborate broadly across various product teams within the Activation organization and potentially beyond, given the nature of growth initiatives.

Methodology:

• Data-Driven & Outcome-Focused: The team operates on defining business outcomes (Trial > QL > Subscriber) and using data to drive design decisions and experiments.

• Experimentation Cadence: Weekly cadences for running live experiments and iterating based on results are standard.

• Async-First & High Autonomy: Communication and work processes are designed for efficiency and independence, empowering individuals to act like "startup founders."

• AI-Native Integration: AI tools are integral to the workflow, used as multipliers for design and prototyping efforts.

Company Website: [Company URL provided in input: text.com]

📝 Enhancement Note: The company culture is described as high-autonomy, results-oriented, and embracing of new technologies like AI. This is crucial for candidates to understand, as it implies a fast-paced, proactive work environment where initiative is highly valued.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer, focusing specifically on "Lifecycle Growth." This is a specialized area within product design that bridges UX/UI with business strategy, marketing, and data analysis. It's a critical function for companies focused on scaling their user base and revenue through product-led strategies. The responsibilities indicate a significant level of autonomy and ownership, akin to a Design Lead for specific growth initiatives.

Reporting Structure: The designer will report within the Lifecycle Growth Team, which is part of the Activation organization. The emphasis on a "direct line to leadership" and "zero hand-holding" suggests a relatively flat structure within the immediate team, with direct interaction with product managers, engineers, and potentially senior design or product leadership.

Operations Impact: The impact of this role is directly tied to quantifiable business results: increasing activation rates, improving conversion funnels (Trial to QL to Subscriber), and enhancing customer retention. This means the designer's work will have a tangible and measurable effect on the company's revenue and growth trajectory. The role is not just about creating user interfaces but about architecting user journeys that drive business value.

Growth Opportunities:

• Specialization in Growth Design: Deepen expertise in lifecycle marketing, conversion rate optimization, A/B testing, and user activation strategies.

• AI Tool Mastery: Become highly proficient in leveraging cutting-edge AI tools for design and prototyping, positioning as a leader in AI-assisted product development.

• Leadership Potential: The "maternity cover with a strong path to a permanent role" and emphasis on ownership suggest opportunities to potentially lead future growth initiatives or mentor junior designers as the team expands.

• Cross-Functional Exposure: Gain broad experience by working across multiple product teams, understanding different facets of the business and developing a holistic view of product strategy.

• Permanent Role: Transitioning from a temporary cover role to a permanent position opens up long-term career development within the company.

📝 Enhancement Note: The "Operations Impact" section is tailored to highlight how product design in a growth context directly contributes to business operations and revenue. The growth opportunities emphasize skill development in specialized, high-demand areas like Growth Design and AI.

🌐 Work Environment

Office Type: The role is based in Wrocław, Poland, and is described as "Hybrid." This typically means a combination of working from a company office and remote work, though the exact balance or required office days are not specified. The company emphasizes an "async-first" approach, suggesting that in-office time might be more focused on collaboration, team building, and specific project sprints rather than mandatory daily attendance.

Office Location(s): Wrocław, Poland. Specific office address details are not provided, but candidates should expect a professional office environment conducive to collaborative work.

Workspace Context:

• Collaborative Environment: While async-first, the hybrid model implies opportunities for in-person collaboration, team meetings, and design critiques. The emphasis on "people who care" and "high standards" suggests a professional and engaged team atmosphere.

• Tools and Technology: Access to modern design tools (Figma) and a wide array of cutting-edge AI tools is a key feature of the workspace, empowering designers to work efficiently and innovatively.

• Team Interaction: Designers will work closely with their immediate team members (Product Managers, Engineers, other Designers) within the Lifecycle Growth and Activation orgs, fostering a sense of shared purpose and collective problem-solving.

Work Schedule:

• Standard full-time hours (estimated 40 hours/week).

• The "async-first" and "high autonomy" culture suggests flexibility in daily scheduling, allowing individuals to manage their time effectively, provided they meet team and project deadlines and are available for key collaborative sessions.

📝 Enhancement Note: The "Hybrid" nature and "async-first" communication style are key elements defining the work environment. Candidates should be comfortable with a blend of independent work and scheduled collaboration, with a focus on asynchronous communication for efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess alignment with the role's requirements, particularly the focus on business outcomes and AI-native design.

• Portfolio Presentation & Discussion: A session where you present selected case studies from your portfolio, detailing your process, decision-making, and the impact of your work. Expect in-depth questions about your approach to problem-solving, experimentation, and business metrics.

• Design Challenge/Exercise: A practical task, potentially involving a hypothetical growth scenario or a critique of an existing product feature, designed to assess your design thinking, problem-solving skills, and ability to work with ambiguity and business objectives. This may involve using AI tools.

• Team/Hiring Manager Interviews: Conversations with potential team members and the hiring manager to assess cultural fit, collaboration style, and specific skill sets, including your comfort with AI tools and your mindset towards fast iteration and business impact.

• Final Interview/Offer: A concluding discussion, potentially with senior leadership, to finalize the offer.

Portfolio Review Tips:

• Focus on Business Impact: Prioritize case studies that clearly demonstrate how your design work drove measurable business results (e.g., conversion lifts, activation improvements). Quantify your impact whenever possible.

• Showcase Your Process: Detail your end-to-end design process, including discovery, problem definition, ideation, trade-offs, testing, and iteration. Explain why you made certain decisions.

• Highlight AI Integration: If you have examples of using AI tools, clearly articulate how they were used and the benefits they provided (e.g., faster prototyping, idea generation, content creation).

• Explain Ambiguity Navigation: Be prepared to discuss how you handle ill-defined problems and shifting roadmaps, providing examples of how you brought clarity and drove progress.

• Concise and Clear Storytelling: Structure your portfolio presentations to tell a compelling story about each project, keeping it engaging and easy to follow.

Challenge Preparation:

• Understand Growth Metrics: Familiarize yourself with common SaaS growth metrics (activation, conversion, retention, churn, LTV, CAC) and how design influences them.

• Think Experimentally: Practice framing design solutions as hypotheses to be tested. Consider how you would A/B test your proposed designs.

• Embrace AI Tools: Be ready to discuss how you would leverage AI tools to accelerate the design and testing process for the given challenge.

• Communicate Your Rationale: Clearly articulate your thought process, assumptions, and proposed solutions, even if they are not fully polished. The focus will be on your problem-solving approach.

📝 Enhancement Note: The interview process is designed to filter for candidates who are not just skilled designers but also strategic thinkers focused on business outcomes and comfortable with rapid iteration and AI tools. The portfolio review is a critical component, requiring a demonstration of quantifiable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design and prototyping tool. Mastery is expected for UI design, wireframing, and collaborative workflows.

• AI-Assisted Design/Prototyping Tools: Explicitly mentioned are Cursor, Claude Code/Codex/Flow/Claude Design, and v0. Proficiency or a strong willingness to adopt these is crucial. These tools are used for building interactive mockups, accelerating workflow, and potentially generating code snippets or design variations.

Analytics & Reporting:

• Product Analytics Tools: Familiarity is preferred. While not explicitly required, tools like Amplitude, Mixpanel, or Google Analytics are standard for tracking user behavior and measuring the impact of design changes.

• Experimentation Platforms: Experience with A/B testing tools and platforms is essential for running live experiments.

CRM & Automation:

• Lifecycle Communication Tools: Experience with tools used for customer communication (email, in-app messages) for lifecycle marketing (win-backs, churn prevention, product updates) would be beneficial.

📝 Enhancement Note: The explicit mention of specific AI tools (Cursor, Claude, v0) is a key differentiator. Candidates should be prepared to discuss their experience or eagerness to learn and utilize these technologies, as they are central to the role's efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Business Outcome Focus: A paramount value is designing for measurable business impact (activation, conversion, retention) rather than purely aesthetic considerations.

• Ownership & Autonomy: Each designer is expected to act as the design lead for their work, taking full responsibility from discovery to shipping and iteration.

• Speed & Iteration: A preference for rapid iteration and shipping experiments quickly to learn and adapt, valuing learning from rough tests over polished, delayed releases.

• AI-Native Adoption: Embracing AI as a powerful tool to enhance productivity, creativity, and efficiency in the design process.

• Clarity & Directness: Open and honest communication, with a focus on giving and receiving feedback constructively and without ego.

Collaboration Style:

• Async-First & High Autonomy: While collaboration is key, the primary mode of communication is asynchronous, allowing individuals to work independently.

• Cross-Functional Integration: Close collaboration with Product Managers and Engineers is essential for translating business goals into effective product solutions.

• Design Critique Culture: A culture of regular design critique sessions where feedback is shared openly to elevate the quality of work.

• Startup Mentality: Working like a "startup inside Text," implying a proactive, adaptable, and solution-oriented approach to challenges.

📝 Enhancement Note: The values emphasize a blend of strategic business thinking, proactive execution, and modern tool adoption. Candidates who thrive in autonomous, fast-paced environments and are comfortable with data-driven decision-making will be a strong fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Maternity Cover Transition: Navigating a temporary role with the expectation of a permanent transition requires adaptability and proving value quickly.

• Ambiguity & Evolving Product: The team is post-reorg, the product is newer with smaller data volumes, and the roadmap shifts. Candidates must be comfortable working with ambiguity and adapting to change.

• Balancing Aesthetics with Business Metrics: A core challenge will be prioritizing functional business impact over pixel-perfect design, requiring a constant focus on metrics and ROI.

• AI Tool Integration at Scale: Effectively integrating and leveraging new AI tools into established design workflows can present learning curves and require process adaptation.

• Cross-Functional Alignment: Ensuring consistent design vision and execution across various product teams requires strong communication and stakeholder management.

Learning & Development Opportunities:

• Deep Dive into Growth Design: Gain in-depth experience in user activation, conversion optimization, retention strategies, and lifecycle marketing through hands-on work.

• AI Tool Expertise: Become a highly skilled practitioner in cutting-edge AI design and prototyping tools, a valuable and in-demand skill set.

• Strategic Business Impact: Develop a strong understanding of how product design directly contributes to revenue generation and business growth, enhancing strategic thinking.

• Leadership & Mentorship: Potential to grow into a leadership role, guiding growth initiatives or mentoring junior designers, especially if the role transitions to permanent.

• Broad Product Exposure: Work across multiple product areas, building a comprehensive understanding of the company's offerings and market position.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role and the need for resilience and adaptability. The growth opportunities emphasize skill specialization in high-impact areas like growth design and AI, along with potential leadership development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed for a specific business outcome (e.g., conversion, activation, retention). What was the metric, your approach, and the result?"

  • Preparation: Prepare 2-3 detailed case studies from your portfolio that clearly articulate the business problem, your design process, the trade-offs you made, and the quantifiable impact. Focus on metrics and ROI.

• "How do you approach designing in an ambiguous environment with shifting priorities? Can you give an example?"

  • Preparation: Highlight your ability to break down complex or ill-defined problems, prioritize effectively, and adapt your approach. Showcase instances where you brought clarity or drove progress despite uncertainty.

• "How have you used AI tools in your design process? What benefits did they provide, and what are your thoughts on their future in design?"

  • Preparation: Be ready to discuss specific AI tools you've used (or are eager to learn), how they accelerated your workflow, improved outcomes, or enabled new possibilities. Discuss your philosophy on using AI as a multiplier.

Company & Culture Questions:

• "Why are you interested in a role focused on growth and business outcomes, rather than purely aesthetic design?"

  • Preparation: Articulate your passion for driving tangible business results through design and your understanding of how user experience impacts revenue. Connect this to the company's mission.

• "How do you give and receive feedback? Describe a time you disagreed with a stakeholder or team member on a design decision."

  • Preparation: Emphasize your collaborative, direct, and ego-free approach to feedback. Prepare an example demonstrating constructive conflict resolution and a focus on finding the best solution.

• "What excites you about working in a hybrid, async-first environment?"

  • Preparation: Discuss your comfort with independent work, your strategies for effective asynchronous communication, and how you ensure collaboration and team connection in such an environment.

Portfolio Presentation Strategy:

• Focus on Impact, Not Just Pixels: For each case study, start with the business problem and the desired outcome. Then, walk through your process, highlighting key decisions and trade-offs, and conclude with the measurable results.

• Quantify Everything Possible: Use numbers, percentages, and data points to demonstrate the success of your designs.

• Explain Your "Why": Be prepared to justify every design decision, linking it back to user needs, business goals, or learnings from testing.

• Highlight AI Integration: If applicable, showcase how AI tools were instrumental in achieving results or accelerating your process.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, tools, and decision-making.

📝 Enhancement Note: Interview preparation should focus on demonstrating business acumen, a strong understanding of growth metrics, proficiency with modern tools (especially AI), and the ability to thrive in an autonomous, iterative environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Lever application link.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best demonstrate your experience in driving business outcomes (activation, conversion, retention) and your ability to work with AI tools. Focus on quantifiable results and your end-to-end design process.

• Resume Optimization: Ensure your resume clearly articulates your experience in product design, growth, experimentation, and any relevant AI tool usage. Use keywords from the job description and quantify your achievements where possible.

• Interview Preparation: Practice presenting your portfolio case studies, focusing on clear storytelling, business impact, and your problem-solving approach. Prepare answers for common interview questions related to growth design, AI, and working in autonomous environments.

• Company Research: Familiarize yourself with Text's product, target audience, and any publicly available information on their growth strategies or company culture. Understand their position in the customer communication and real-time data space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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