Senior Product Designer, Growth

📍 Job Overview

Job Title: Senior Product Designer, Growth

Company: Lattice

Location: Remote, US

Job Type: Full-Time

Category: Product Design (Growth Focus)

Date Posted: 2026-05-04

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive product growth initiatives by leading design efforts for the Traction team, focusing on increasing user activation and engagement.

• Employ hypothesis-driven experimentation and iterative design processes, closely partnering with Product Management, Engineering, and Data Science.

• Develop and refine complex user workflows that span across multiple product surfaces, ensuring a seamless and integrated customer experience.

• Leverage a strong understanding of visual design principles and established design systems, while also contributing to the creation of new components and layouts.

• Utilize modern AI tooling and a builder mindset to accelerate design processes, prototype effectively, and explore innovative solutions.

📝 Enhancement Note: This role is positioned within a "Growth" or "Traction" team, indicating a strong emphasis on user acquisition, activation, retention, and engagement metrics. The "AI-native" and "builder" mindset requirements suggest a dynamic environment where innovation and adaptability are paramount.

📈 Primary Responsibilities

• Lead the design strategy and execution for the Traction team, aiming to convert new users into active, long-term customers through intuitive and habit-forming experiences.

• Formulate customer-centric hypotheses based on quantitative and qualitative data, and translate these into testable design experiments.

• Design and prototype new features and improvements for core workflows such as 1:1 preparation, feedback delivery, and weekly updates, with the goal of reducing user friction.

• Collaborate closely with UX Researchers and Data Scientists to gather, analyze, and interpret user behavior, identifying key insights to inform design decisions.

• Work with established design systems to ensure consistency, while also contributing to their evolution by designing and implementing new components and layouts.

• Partner with Product Managers and Engineers to scope experiments, define MVPs (Minimum Viable Products), and iterate rapidly towards optimized solutions.

• Ensure seamless integration of growth initiatives with existing product surfaces by collaborating with designers across other product teams.

• Champion a data-driven design approach, continuously measuring the impact of design changes against key growth metrics.

• Actively participate in design critiques, providing and receiving constructive feedback to elevate the quality of design work across the team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking (hypothesis formulation, north star metrics) and tactical execution (prototyping, iterative design, component creation). The emphasis on "shipping quickly" and "living in ambiguity" points to a fast-paced, experimental environment common in growth teams.

🎓 Skills & Qualifications

Education: A background or formal education in Graphic Design, Product Design, or a related field is considered a strong asset.

Experience: 3 to 5+ years of experience working on a product growth team, with a proven track record of shipping iteratively and driving key metrics.

Required Skills:

• Product Growth Expertise: Demonstrated experience in forming customer-centric hypotheses, conducting A/B testing, and iterating on designs based on test results and data analysis.

• Complex Workflow Design: Ability to evaluate and design intricate user workflows, particularly those that impact or span multiple product areas within a suite.

• Visual Design Proficiency: Strong command of visual design principles, including spacing, typography, visual hierarchy, and effective use of color to convey states and numerical data.

• Design System Utilization: Proven experience working with established design systems, including reusing existing components and contributing to the creation of new ones.

• Builder Mindset & AI Tooling: Comfort and eagerness to prototype using coding tools and leverage modern AI tools (e.g., Claude, Cursor, coding agents) to enhance design efficiency and depth.

• Collaboration & Communication: Excellent written and verbal communication skills, with the ability to articulate customer challenges and design decisions succinctly. Proactive partnership with Product and Engineering teams.

• Data & Research Acumen: Experience collaborating closely with User Research and Data Science teams to collect and interpret both quantitative and qualitative user data.

• Feedback Integration: A proactive approach to seeking and providing design feedback, actively sharing work and engaging with peers' designs.

Preferred Skills:

• Experience in a hybrid role (e.g., Design & Product, Design & Engineering) or equivalent background (e.g., shipping code as a designer).

• Experience in B2B SaaS, HR tech, performance management, or internal tooling environments.

• Proficiency in HTML/CSS/JS.

📝 Enhancement Note: The experience requirement is stated as "3 to 5+ years," but the AI-derived experience level is "5-10 Years." Given the "Senior" title and emphasis on leadership and complex workflows, leaning towards the higher end of this range is advisable for candidates. The "builder mindset" and AI tooling preference are key differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase at least one significant project demonstrating direct impact on product growth metrics (e.g., activation, engagement, retention).

• Include case studies that detail your process from hypothesis generation, user research, design exploration, A/B testing, to iterative refinement.

• Highlight your ability to design complex, multi-step workflows and how you ensured their seamless integration across different product areas.

• Demonstrate your proficiency in using and contributing to design systems, with examples of both reusing components and creating new ones.

Process Documentation:

• Clearly articulate your approach to hypothesis-driven experimentation, including how you define success metrics and analyze results.

• Document your workflow for collaborating with Product Management, Engineering, and Data Science, emphasizing communication and alignment strategies.

• Provide examples of how you've incorporated both quantitative and qualitative user data into your design process.

• Illustrate your methods for ensuring design consistency and scalability through the use of design systems.

• Detail your experience with iterating on designs based on A/B test outcomes and user feedback.

📝 Enhancement Note: For a Senior Product Designer role, particularly in growth, a portfolio that clearly demonstrates impact through data and a robust understanding of the experimentation lifecycle is crucial. The emphasis on "builders" and AI tooling suggests that showcasing practical application of these skills will be highly valued.

💵 Compensation & Benefits

Salary Range: $136,000.00 - $170,000.00 annually.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance.

• Life, Accidental Death & Dismemberment (AD&D), and Disability Insurance.

• Specialized Support: Emergency Weather Support, Wellness Apps.

• Family Support: Paid Parental Leave.

• Time Off: Generous Paid Time Off, inclusive of holidays and sick time.

• Commuting & Office Perks: Commuter & Parking Accounts, Lunches provided in the office.

• Home Office Support: Internet and Phone Stipend, One-time Work From Home Office Set-Up Stipend.

• Financial Wellness: 401(k) Retirement Plan, Financial Planning services.

• Professional Development: Learning & Development Budget.

• Equity: Eligible for incentive stock options, subject to plan terms.

Working Hours: The role is based on a standard 40-hour work week, with flexibility expected given the remote nature and the demands of a growth-focused team operating in an evolving AI landscape.

📝 Enhancement Note: The specified salary range is for the US. Salary will be adjusted based on the specific candidate's location within the US. The benefits package is quite comprehensive, reflecting a commitment to employee well-being and professional growth, which is attractive to experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS, specifically within the HR Tech and People Success platform sector. Lattice aims to build cultures where employees and companies thrive by focusing on employee development, growth, and engagement.

Company Size: Lattice has grown to support over 5,000 customers globally, indicating a significant and established presence in the market. The Product Design team itself is approximately 13 members.

Founded: Founded in 2016, Lattice has a history of innovation and growth, now focusing on building the next generation of its AI-native product suite.

Team Structure:

• The Product Design team consists of approximately 13 individuals, spanning Brand Design, Product Design, and Research.

• They work closely with cross-functional partners, including Product Management and Engineering, to ensure holistic product development.

Methodology:

• Lattice emphasizes a "people-centric" approach, driving employee development, growth, and engagement.

• The Traction team operates on a hypothesis-driven experimentation and iteration model.

• A strong emphasis is placed on data analysis and leveraging both quantitative and qualitative inputs to inform decisions.

• The company culture values building, ownership, collaboration, and adaptability, especially in the context of evolving AI tooling.

Company Website: https://lattice.com/

📝 Enhancement Note: Lattice operates in the competitive HR tech space, where user experience and demonstrable ROI (through employee engagement and performance) are key differentiators. The company's focus on an "AI-native" product suite suggests a forward-thinking culture that embraces technological advancements.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, indicating a high level of autonomy, expected leadership in design execution, and the ability to mentor or guide less experienced designers. The focus on "growth" and "traction" means this role is critical to the company's user acquisition and retention strategy.

Reporting Structure: The Senior Product Designer will work within the Product Design team, reporting to a Design Lead or Manager. They will collaborate closely with Product Managers and Engineering Leads within the Traction team.

Operations Impact: This role has a direct and measurable impact on Lattice's business success by driving user activation and engagement. Successful growth design directly translates to increased customer adoption, retention, and ultimately, revenue. The ability to experiment and iterate quickly is paramount to achieving these business objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in product growth strategies, experimentation frameworks, and AI-driven design tools.

• Leadership Development: Potential to lead design initiatives, mentor junior designers, and influence product strategy within the growth domain.

• Cross-Functional Influence: Opportunity to drive significant impact by closely partnering with Product, Engineering, and Data Science, potentially leading to broader product ownership.

• Career Progression: Potential to advance to Principal Product Designer, Design Manager, or explore related roles within Product Management or GTM strategy, leveraging growth expertise.

📝 Enhancement Note: The "Senior" title implies that candidates are expected to operate with minimal supervision, drive initiatives, and contribute strategically. The growth focus offers a unique path for designers who are analytically minded and enjoy measuring their impact.

🌐 Work Environment

Office Type: Fully Remote, with specific stipends provided for home office setup, internet, and phone. Lunches are provided when in the office, suggesting occasional in-person gatherings or team offsites may occur, though the role is primarily remote.

Office Location(s): While the role is remote within the US, Lattice has offices, implying potential for hybrid work or team meetups in specific locations. The company operates globally and has a significant presence across the United States.

Workspace Context:

• A highly collaborative, high-trust remote environment.

• Access to modern design tools and a commitment to leveraging AI for efficiency.

• Opportunities for deep collaboration with Product, Engineering, and Data Science teams, fostering a holistic approach to product development.

• A culture that values feedback exchange and continuous learning.

Work Schedule: Standard 40-hour work week is expected, but the remote nature and growth focus may require flexibility. Proactive communication and clear expectation setting regarding availability and response times are key in a remote setting.

📝 Enhancement Note: The fully remote nature of the role requires strong self-discipline, excellent asynchronous communication skills, and the ability to build relationships virtually. The provided stipends indicate a commitment to ensuring remote employees have the resources needed to be productive and comfortable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screen: A recruiter or hiring manager will assess overall fit, experience, and alignment with the role's core requirements.

• Portfolio Review & Design Challenge: Candidates will likely present their portfolio, discussing key projects and their growth design process. A design challenge, potentially focused on a growth scenario or workflow optimization, may be assigned.

• Cross-Functional Interviews: Interviews with Product Management, Engineering, and potentially Data Science partners to assess collaboration, technical understanding, and strategic thinking.

• Team/Culture Interview: Meeting with other designers or team members to evaluate cultural fit, communication style, and collaborative approach.

• Final Interview: Potentially with a senior leader to discuss overall vision, strategic impact, and leadership potential.

Portfolio Review Tips:

• Quantify Impact: For growth roles, demonstrating measurable results (e.g., X% increase in activation, Y% reduction in churn) is paramount. Use clear metrics and data visualizations.

• Showcase the Process: Detail your thought process, from understanding the problem and user needs to ideation, experimentation, and iteration. Explain why you made certain design decisions.

• Highlight Ambiguity Handling: Since the role emphasizes ambiguity, showcase projects where you navigated uncertainty, defined problems, and drove solutions without a fully defined brief.

• Demonstrate AI Tooling Use: If you have experience using AI tools (Claude, Cursor, etc.) to accelerate your workflow, prototype, or gain insights, actively showcase this.

• Focus on Collaboration: Explain how you partnered with PM, Eng, and Data Science. Use examples of constructive disagreements and how you reached alignment.

Challenge Preparation:

• Growth Mindset: Be prepared to think about user acquisition, activation, retention, and engagement. Understand key growth loops and metrics.

• System Thinking: Practice designing for complex workflows that might touch multiple parts of a product suite.

• Data Interpretation: Be ready to discuss how you would use data (quantitative and qualitative) to inform design decisions and measure success.

• AI Integration: Consider how AI tools could be applied to the problem presented in a challenge to improve efficiency or depth.

📝 Enhancement Note: The emphasis on "builders" and AI tooling suggests that the interview process might include practical assessments or discussions around technical prototyping and the application of new technologies. A strong portfolio that showcases both analytical rigor and creative problem-solving in a growth context will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (standard for modern design teams), potentially Sketch.

• Prototyping (Code-based): Experience or willingness to work with tools like React, HTML/CSS/JS for advanced prototyping.

• AI Tooling: Familiarity with or eagerness to learn and apply tools like Claude, Cursor, coding agents, and other AI-assisted design/development platforms.

Analytics & Reporting:

• Product Analytics: Amplitude, Mixpanel, or similar platforms for tracking user behavior and experiment results.

• Data Visualization: Tableau, Looker, or internal dashboards for presenting data insights.

• A/B Testing Platforms: Optimizely, VWO, or in-house experimentation tools.

CRM & Automation:

• While not directly a design tool, understanding how design impacts CRM (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot) can be beneficial for B2B SaaS context.

📝 Enhancement Note: The explicit mention of "AI tooling" and "prototyping in code" signals that Lattice is at the forefront of adopting new technologies. Designers who can demonstrate proficiency or a strong willingness to learn these areas will have a significant advantage.

👥 Team Culture & Values

Operations Values:

• Builder Mentality: Actively creating, iterating, and pushing boundaries, rather than waiting for a fully defined process.

• Data-Driven Decisions: Relying on quantitative and qualitative data to inform strategy and measure impact.

• Customer-Centricity: Deeply understanding user needs and designing solutions that genuinely solve their problems.

• Collaboration & Ownership: Taking responsibility for one's work while actively supporting and elevating team members and cross-functional partners.

• Adaptability & Ambiguity Tolerance: Thriving in a fast-paced, evolving environment, particularly with the integration of AI.

• Continuous Learning: Eagerness to experiment with new tools and methodologies, and to grow both individually and as a team.

Collaboration Style:

• High-trust, collaborative, and proactive.

• Frequent sharing of work for feedback among designers and cross-functional teams.

• Close partnership with Product Management and Engineering to define and execute product strategy.

• Emphasis on clear, succinct communication, both written and verbal.

📝 Enhancement Note: The culture described leans heavily into a startup-like agility within a growing company. The emphasis on being a "builder" and comfortable with "ambiguity" suggests a team that values initiative, problem-solving, and a willingness to define processes as they go.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Defining problems and solutions in an evolving AI-native product landscape requires strong critical thinking and initiative.

• Balancing Iteration Speed with Quality: Rapid experimentation in growth can sometimes conflict with the need for robust, scalable design solutions; finding the right balance is key.

• Cross-Team Design Alignment: Ensuring consistency and seamless user experience across multiple product surfaces requires strong communication and influence skills.

• Measuring Growth Impact: Accurately attributing user behavior changes to specific design interventions can be complex and requires strong analytical collaboration.

• Integrating AI Tools: Effectively leveraging new AI tools to enhance, rather than hinder, the design process requires experimentation and adaptation.

Learning & Development Opportunities:

• Advanced Growth Design: Deepen expertise in experimentation, user psychology, and data analysis for growth.

• AI Tooling Mastery: Become proficient in cutting-edge AI tools for design, prototyping, and research, positioning yourself as a leader in this space.

• Product Strategy Influence: Contribute significantly to the product roadmap and strategic direction of the Traction team.

• Leadership & Mentorship: Take on senior responsibilities, potentially mentoring junior designers and leading design initiatives.

• Cross-Functional Acumen: Develop a deeper understanding of product management, engineering, and data science processes.

📝 Enhancement Note: The challenges presented are typical for growth-focused roles in innovative tech companies. The opportunities for learning and development are substantial, particularly in areas like AI integration and strategic product influence.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data to drive a significant product growth outcome. What was your process, and what were the results?" (Focus on hypothesis, experimentation, metrics, and impact.)

• "How would you approach designing a feature to increase weekly active users for a core workflow like 'giving feedback'?" (Demonstrate understanding of growth loops, user motivation, and iterative design.)

• "Discuss your experience with ambiguity. How do you define problems and drive solutions when requirements are not fully clear?" (Highlight your proactive approach, research methods, and ability to make informed tradeoffs.)

Company & Culture Questions:

• "What interests you about Lattice and our mission to build people-centric cultures?" (Research Lattice's values, mission, and recent product developments.)

• "Describe your ideal collaborative relationship with Product Management and Engineering on a growth team." (Emphasize partnership, shared ownership, and clear communication.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key growth impact case studies. For each, clearly articulate: The Problem, Your Role, The Hypothesis, The Process (Research, Design, Experimentation), The Results (Quantified), and Key Learnings.

• Data Storytelling: Weave data into your narrative. Don't just present numbers; explain what they mean and how they influenced your decisions.

• Showcase Ambiguity & Iteration: Explicitly point out where you navigated uncertainty or iterated based on feedback/data.

• Highlight AI/Builder Skills: If applicable, demonstrate any code-based prototypes or explain how AI tools assisted your process.

• Engage Your Audience: Be prepared to answer questions deeply and discuss your thought process beyond what's presented.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also analytical thinking, strategic approach to growth, and a proactive, collaborative "builder" attitude. Candidates should be ready to speak to their experience with experimentation and data.

📌 Application Steps

To apply for this Senior Product Designer, Growth position:

• Submit your application through the Lattice careers portal via the provided link.

• Tailor your Resume: Highlight your experience in product growth, A/B testing, data analysis, complex workflow design, and your "builder" mindset. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that best showcase your impact on growth metrics, your process for hypothesis-driven design, and your ability to handle ambiguity. Ensure clear quantification of results.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on the story of problem, solution, impact, and learning. Be ready to discuss your collaboration style and approach to AI tooling.

• Research Lattice: Understand their mission, product, recent news, and company culture to articulate your genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.