Staff Product Designer, Growth & SaaS Platform at MWDN

📍 Job Overview

Job Title: Staff Product Designer, Growth & SaaS Platform

Company: MWDN (Recruitment Partner for Client)

Location: Sofia, Sofia City Province, Bulgaria

Job Type: Full-time

Category: Product Design (Growth & SaaS Platform Focus)

Date Posted: 2026-06-04

Experience Level: 8+ Years (with emphasis on measurable impact and SaaS)

Remote Status: On-site (with cross-continental collaboration expectations)

🚀 Role Summary

Lead the design of growth and activation strategies for a B2B SaaS eLearning platform, focusing on improving U.S. customer time-to-first-value and onboarding experiences.
Drive product-led growth (PLG) initiatives by designing self-serve SaaS products that enhance feature adoption, user engagement, and expansion revenue.
Collaborate with Product Management and Data Science to define and execute UX hypotheses through A/B testing and experimentation, directly impacting business KPIs.
Contribute to and evolve an established design system, ensuring scalability, consistency, and usability across multi-tenant, role-based SaaS platforms.
Operate with a high degree of autonomy, demonstrating U.S. market awareness and strong asynchronous communication skills for cross-continental collaboration.

📝 Enhancement Note: This role is for a Staff Product Designer with a strong emphasis on Growth and SaaS platform design. The core responsibilities revolve around driving measurable business outcomes (activation, conversion, retention, expansion) through user-centric design, particularly within a B2B SaaS context targeting the U.S. market. The "Staff" title implies a senior individual contributor role requiring strategic thinking, system-level design, and the ability to mentor and influence.

📈 Primary Responsibilities

Design and optimize user onboarding flows and complex SaaS workflows to significantly reduce friction and time-to-first-value for U.S.-based Admins.
Develop strategic UX hypotheses in partnership with Product and Data teams, specifically those aimed at increasing feature adoption, cross-product expansion, and overall user engagement.
Execute rapid design iterations based on measurable outcomes from A/B tests and other experimentation initiatives, balancing velocity with platform consistency.
Craft scalable, role-based user experiences across both Admin and Learner journeys, enhancing cross-product discoverability and simplifying complex processes like assignments, automation, and reporting.
Actively contribute to the existing design system by identifying patterns needing refinement, proposing thoughtful improvements, and ensuring high implementation fidelity through close collaboration with Engineering.
Design monetization and upgrade surfaces that are aligned with U.S. SaaS buyer expectations and drive revenue growth.

📝 Enhancement Note: The responsibilities are heavily weighted towards driving quantifiable business results through design. The emphasis on "Growth & Activation," "Experimentation & Optimization," and "Multi-Product SaaS Experience" highlights the need for a designer who can connect design decisions directly to business objectives and user behavior metrics within a SaaS environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically expected for a Staff-level Product Designer.

Experience: 8+ years of professional product design experience, with a significant focus and demonstrated success in B2B SaaS environments.

Required Skills:

Proven track record of driving measurable growth impact (e.g., activation, conversion, retention, expansion) through design initiatives.
Extensive experience designing for Product-Led Growth (PLG) or self-serve SaaS products.
Deep understanding of and experience working within established design systems, including contributing to their evolution.
Strong systems thinking capabilities, particularly with multi-tenant and role-based SaaS architectures.
Hands-on experience collaborating on and contributing to A/B testing and experimentation frameworks.
Ability to articulate how specific design decisions have demonstrably improved key business metrics.
Proficiency in showcasing reduced friction within complex SaaS workflows.
Demonstrated awareness and understanding of the U.S. market's B2B SaaS buyer behavior, user expectations, and compliance contexts.
Experience in evolving design patterns within a structured system while maintaining consistency.
Proven ability to operate independently and autonomously in a cross-continental work environment. Preferred Skills:
Experience in the eLearning or Compliance Technology domain.
Familiarity with AI-assisted content creation tools.
Experience with Learning Management System (LMS) design.
Strong UX research and user interviewing skills.
Advanced prototyping and interaction design capabilities.
Data analysis skills to interpret experimentation results and user behavior data.

📝 Enhancement Note: The "Must Be Able To" section effectively translates into core required skills. The emphasis on "U.S. market awareness" and "cross-continental collaboration" points to a need for cultural and communication adaptability beyond typical design skills. The AI-derived experience level of "10+" might be an overestimation based on the "8+ years" requirement, so it's crucial to highlight that 8 years is the stated minimum.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Demonstrate a clear link between your design work and measurable business impact (e.g., charts showing KPI improvements).
Showcase case studies of reducing friction in complex B2B SaaS workflows, detailing the problem, your approach, and the outcome.
Include examples of how you have designed for or contributed to a scalable design system, explaining pattern evolution and consistency.
Present work that clearly reflects an understanding of U.S. market SaaS buyer behavior and compliance/eLearning contexts.
Highlight projects involving A/B testing or experimentation, explaining your role in hypothesis generation, design, and outcome analysis. Process Documentation:
The portfolio should implicitly document your design process, from problem definition and user research to ideation, prototyping, testing, and iteration.
Be prepared to discuss how you collaborate with product managers, data scientists, and engineers throughout the design lifecycle.
Demonstrate how you approach system design, considering scalability, multi-tenancy, and role-based access.

📝 Enhancement Note: For a Staff Product Designer role focused on growth and SaaS, the portfolio is paramount. It must not only showcase aesthetic craft but also strategic thinking and quantifiable business results. The ability to articulate the "why" behind design decisions and their impact on key metrics is critical.

💵 Compensation & Benefits

Salary Range: Given the role is Staff Product Designer, B2B SaaS experience, and the requirement for U.S. market fluency, while being based in Sofia, Bulgaria, a competitive salary would be expected. Based on industry benchmarks for senior/staff designers in tech hubs and considering the client is U.S.-based, a typical range for a Staff Product Designer in a comparable U.S. market would be $140,000 - $190,000 USD annually. For a role based in Sofia, Bulgaria, the compensation would be adjusted based on local market rates and the employer's compensation structure for international contractors. A realistic range for a highly experienced individual contributor in Sofia for a U.S. client could be in the range of €60,000 - €90,000 EUR annually, or its equivalent in USD, depending on MWDN's specific contractor compensation model and client budget.

Benefits:

Security & Reliability: Vetted clients, reliable and timely payments, minimized risk of fraud.
Career Support: Active assistance in finding new opportunities if a project is not a good fit.
Legal Assistance: Guidance on independent contractor/sole proprietorship status, taxes, and related legal processes.
Professional Development: Access to English courses and professional growth opportunities.
Team Engagement: Participation in team-building events.
Recognition: MWDN is ranked among the top 5 IT employers in their region.

Working Hours: 40 hours per week. While the role is based in Sofia, there's an expectation for cross-continental collaboration, which may require some flexibility in working hours to accommodate U.S. time zones for meetings and critical communications.

📝 Enhancement Note: The salary estimation is based on the Staff-level title, the B2B SaaS growth focus, and the U.S. market target. Given the location in Sofia, Bulgaria, and MWDN's role as a recruitment partner likely employing individuals as independent contractors or via sole proprietorships, the compensation structure would differ from direct employment. The benefits listed are those provided by MWDN as the employer of record/recruitment partner.

🎯 Team & Company Context

🏢 Company Culture

Industry: The client operates in the eLearning and Compliance Technology sector, providing a modern platform for organizations to build safer and more inclusive work environments. MWDN itself is an IT recruitment and outstaffing company.

Company Size: The client company is described as having 11-50 employees, indicating a relatively agile and potentially fast-paced startup environment. MWDN has over 23 years of experience and a significant team connecting talent to clients across multiple countries.

Founded: The client company was founded in 2019, suggesting a relatively new and innovative company.

Team Structure:

The Product Design team likely includes other designers, potentially with specializations in UX research, UI design, and growth design.
You will report to a VP of Product and collaborate closely with Product Managers, Data Scientists, and Engineers.
Cross-functional collaboration is key, with a strong emphasis on working with U.S.-based executives and teams in distributed, cross-continental settings. Methodology:
Data-Driven Design: Emphasis on using analytics and experimentation (A/B testing) to inform design decisions and measure impact.
Growth-Focused Iteration: Rapid design and iteration cycles driven by user activation, engagement, and expansion KPIs.
Systems Thinking & Design System Stewardship: Maintaining and evolving a robust design system for consistency and scalability across a multi-tenant platform.

Company Website: https://www.mwdn.com/ (MWDN), client's website is not directly provided but implied through the description.

📝 Enhancement Note: The client company is a tech startup in the compliance/eLearning space. MWDN acts as the intermediary, providing employment and support services. The culture at the client is likely lean, agile, and focused on rapid growth and product innovation, with a strong emphasis on data and experimentation.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Staff" level, indicating a senior individual contributor position. It requires not just execution but also strategic influence, system-level thinking, and the ability to mentor or guide others implicitly. The focus on growth and SaaS platform design means this role is critical to the company's revenue generation and user engagement strategies.

Reporting Structure: You will report to the VP of Product and work closely with Product Managers, Data Scientists, and Engineering teams, primarily those based in the U.S.

Operations Impact: The impact of this role is directly tied to revenue growth, user acquisition, activation, retention, and expansion. Success will be measured by tangible improvements in key business metrics for the B2B SaaS platform.

Growth Opportunities:

Specialization: Deepen expertise in B2B SaaS growth design, PLG strategies, and experimentation frameworks.
Leadership Influence: As a Staff Designer, you'll have opportunities to influence product strategy, design direction, and potentially mentor junior designers within the client organization.
Industry Exposure: Gain extensive experience in the dynamic eLearning and compliance technology market, with a focus on U.S. market dynamics.
Cross-Continental Experience: Further develop skills in asynchronous communication and collaboration with international teams.

📝 Enhancement Note: The "Staff" title signifies a significant level of responsibility and autonomy. Growth opportunities will likely center on deepening expertise in specific areas of product design and influencing product strategy rather than traditional people management, unless the team expands significantly.

🌐 Work Environment

Office Type: The role is advertised as "On-site" in Sofia, Bulgaria, implying a physical office presence. However, the text also heavily emphasizes "cross-continental collaboration" and "operate independently in a cross-continental environment," suggesting that while an office base is required, remote work flexibility or significant asynchronous collaboration with U.S. teams is a core aspect of the daily work.

Office Location(s): Sofia, Bulgaria. The client company is based in California, USA.

Workspace Context:

You will be working within MWDN's infrastructure in Sofia, likely with access to standard office amenities.
The primary technological environment will be digital, involving collaboration tools, design software, and communication platforms for remote interaction with the U.S. client team.
Opportunities for interaction will be with both the local MWDN support team and the international client's product and engineering teams.

Work Schedule: The standard working hours are 40 per week. However, due to the U.S. client's time zone, flexibility will be needed to attend meetings, participate in roadmap planning, and ensure effective asynchronous communication. This might involve occasional early mornings or late afternoons.

📝 Enhancement Note: While listed as "On-site," the role necessitates significant remote collaboration with U.S. teams. Candidates should expect a hybrid interaction model, balancing local office presence with global virtual teamwork.

📄 Application & Portfolio Review Process

Interview Process:

Intro Call with Recruiter (MWDN): Initial screening to assess basic qualifications, experience, and cultural fit with MWDN's model.
Interview with VP of Product (Client): Deeper dive into strategic thinking, product vision, and alignment with the client's growth objectives. Be prepared to discuss high-level design strategy.
Product Manager Interview (Client): Focus on day-to-day collaboration, workflow management, and specific design process execution.
Test Assignment: A practical exercise to evaluate design skills, problem-solving abilities, and understanding of growth/SaaS challenges. This is a critical stage.
Final Interview: Likely with senior stakeholders to assess overall fit, leadership potential, and strategic contribution.
Offer: Portfolio Review Tips:
Quantify Impact: For each project, clearly articulate the business problem, your specific design contributions, the metrics you influenced, and the quantifiable results. Use charts and data visualizations where possible.
Showcase Process: Walk through your design process for key projects, emphasizing how you incorporated user feedback, data, and experimentation.
Highlight SaaS & Growth: Feature projects that specifically demonstrate your experience with B2B SaaS, PLG, user onboarding, feature adoption, and monetization.
Design System Examples: Include examples of how you've worked with or contributed to design systems, showing your understanding of pattern consistency and scalability.
U.S. Market Nuance: If possible, subtly demonstrate your understanding of U.S. market UX expectations in your project choices or explanations.
Storytelling: Frame your portfolio pieces as compelling case studies with a clear narrative arc.

Challenge Preparation:

Expect a design challenge that likely involves improving a key growth metric (e.g., activation, conversion) for a SaaS product similar to the client's.
Focus on your approach: How do you define the problem? What data would you look for? What hypotheses would you form? What design solutions would you propose? How would you test them?
Be ready to articulate your design rationale clearly and concisely, especially under time pressure.
Practice presenting your thought process and solutions, focusing on strategy and impact.

📝 Enhancement Note: The interview process is multi-stage, involving both the recruitment partner (MWDN) and the client company. The portfolio is the central piece for evaluation, especially for demonstrating measurable impact and SaaS/growth expertise. The test assignment is a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

Design & Prototyping: Figma (highly probable given industry standards), Sketch, Adobe Creative Suite (Illustrator, Photoshop).
Collaboration & Communication: Slack, Zoom/Google Meet, potentially Microsoft Teams.
Project Management: Jira, Asana, Trello (or similar tools used by the client).

Analytics & Reporting:

Product Analytics: Google Analytics, Amplitude, Mixpanel, Pendo, or similar platforms for tracking user behavior and feature adoption.
A/B Testing Platforms: Optimizely, VWO, Google Optimize, or in-house experimentation frameworks.
Data Visualization: Tableau, Looker, Power BI (or client-specific dashboards).

CRM & Automation:

CRM: Salesforce, HubSpot (likely used by the client for sales/marketing, though less direct for a designer).
Workflows: Understanding of how design impacts automated workflows within a SaaS product.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma is essential. Familiarity with product analytics and A/B testing platforms is crucial for a growth-focused role. Understanding how design integrates with backend systems and automation is also important for SaaS product design.

👥 Team Culture & Values

Operations Values:

Data-Driven Decision Making: Prioritizing metrics and experimentation to guide design and product strategy.
Customer Centricity: Deep understanding of U.S. B2B SaaS buyer behavior and user needs.
Efficiency & Velocity: Driving rapid iteration and continuous improvement in both product features and design processes.
Collaboration & Ownership: Taking initiative, operating autonomously, and working effectively across distributed teams.
Continuous Learning: Adapting to new technologies, market trends, and refining design patterns.

Collaboration Style:

Cross-functional Integration: Seamless collaboration with Product Management, Data Science, and Engineering, particularly with U.S.-based teams.
Asynchronous Communication: Strong written communication skills are vital for effective collaboration across different time zones.
Feedback-Oriented: Openness to feedback from experiments, stakeholders, and team members to refine designs and strategies.
Systematic Approach: Respect for established design systems and processes while being open to proposing improvements.

📝 Enhancement Note: The culture emphasizes a results-oriented, data-informed, and collaborative approach within a fast-paced, global tech environment. The ability to adapt to U.S. market expectations and work effectively across time zones is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

Bridging Time Zones: Effectively collaborating and participating in critical discussions with U.S.-based teams despite significant time differences.
U.S. Market Nuances: Deeply understanding and catering to the specific expectations, cultural norms, and compliance requirements of the U.S. B2B SaaS market.
Balancing Experimentation Velocity with Platform Consistency: Rapidly iterating based on A/B test results while ensuring the design system remains robust and cohesive.
Driving Measurable Impact: Consistently demonstrating a clear ROI and business impact from design initiatives within a competitive SaaS landscape.

Learning & Development Opportunities:

Growth Design Mastery: Become a deep expert in designing for user activation, retention, and expansion within a PLG SaaS model.
Experimentation Frameworks: Gain hands-on experience with sophisticated A/B testing methodologies and analytics tools.
Product Strategy Influence: Contribute to high-level product strategy and roadmap planning for a growing B2B SaaS company.
Cross-Cultural Design: Enhance skills in designing for diverse global markets and collaborating in international, distributed teams.

📝 Enhancement Note: The challenges are primarily related to the global nature of the work and the specific demands of growth-focused SaaS design in a regulated industry. Growth opportunities are geared towards specialization and strategic impact.

💡 Interview Preparation

Strategy Questions:

"Describe a time you significantly improved a key SaaS metric (e.g., activation, retention) through your design work. What was the metric, your approach, and the outcome?" (Prepare a detailed case study emphasizing quantifiable results).
"How do you approach designing for Product-Led Growth (PLG) vs. traditional enterprise sales models?" (Focus on self-serve, onboarding, and viral loops).
"Walk me through your process for collaborating with Product Managers and Data Scientists on an A/B test. How do you define hypotheses and interpret results?" (Highlight your analytical and collaborative approach).
"How do you balance the need for rapid experimentation with maintaining consistency within a design system?" (Discuss your understanding of design system governance and iterative updates).
"Describe a complex SaaS workflow you've simplified. What were the challenges, and how did your design address them?" (Showcase your systems thinking and problem-solving skills). Company & Culture Questions:
"What do you know about the U.S. B2B SaaS market, particularly in the eLearning or compliance space?" (Research common pain points, buyer behavior, and compliance needs).
"How do you ensure your designs resonate with a U.S. audience, considering cultural nuances and workplace expectations?" (Demonstrate sensitivity and research methods).
"How do you manage asynchronous communication and collaboration with teams in different time zones?" (Highlight your organizational skills and communication strategies).
"What are your thoughts on MWDN's model of supporting international tech talent?" (Show understanding and appreciation for their role). Portfolio Presentation Strategy:
Start with Impact: Begin each case study by stating the key business problem and the measurable impact you achieved.
Tell a Story: Structure your presentations with a clear narrative: problem -> research/discovery -> ideation -> solution -> testing/iteration -> outcome.
Focus on "Why": Explain the rationale behind your design decisions, linking them back to user needs, business goals, and data.
Show, Don't Just Tell: Use visuals effectively – mockups, prototypes, user flows, data charts.
Be Concise: Given the Staff level, be prepared to present complex projects efficiently and answer in-depth questions.

📝 Enhancement Note: Prepare to discuss your work in terms of business outcomes and strategic thinking. The interviews will likely probe your understanding of SaaS growth mechanics, experimentation, and U.S. market dynamics.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Comeet.
Tailor Your Resume: Highlight your 8+ years of B2B SaaS product design experience, emphasizing growth, PLG, and measurable impact. Use keywords from the job description (e.g., activation, retention, A/B testing, design systems, U.S. market).
Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your ability to drive growth in a SaaS environment and demonstrate measurable business impact. Ensure each case study clearly outlines the problem, your solution, your process, and quantifiable results. Include examples related to design systems and U.S. market considerations if possible.
Prepare Your Narrative: Be ready to articulate your experience and portfolio projects clearly and concisely, focusing on the strategic thinking and business value you bring. Practice presenting your key projects.
Research MWDN & the Client: Understand MWDN's value proposition for tech professionals and research the client's product and mission in the eLearning/compliance space. Familiarize yourself with common challenges and opportunities in this sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Staff Product Designer, Growth & SaaS Platform