Senior Product Designer - Freelance

📍 Job Overview

Job Title: Senior Product Designer (AI & Growth) - Freelance

Company: Veepee

Location: Barcelona, Catalonia, Spain

Job Type: Freelancer

Category: Product Design / Growth Operations

Date Posted: 2026-05-13

Experience Level: Senior (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end implementation of a new AI-orchestrated wellness business, focusing on both user experience (UX) and user interface (UI) design for a customer-facing AI agent and content pages.

• Drive high-volume production of design assets and functional components within aggressive timelines, necessitating rapid prototyping and efficient workflow management.

• Navigate significant product ambiguity and integrate complex AI features into non-standard e-commerce user experiences, requiring autonomous decision-making and problem-solving.

• Collaborate closely with business and marketing teams to deploy new product features, leveraging Content Management Systems (CMS) for streamlined development and ensuring strong Search Engine Optimization (SEO) performance.

• Utilize data analytics to continuously iterate on product designs, optimize user flows, and drive growth initiatives for the wellness business.

📝 Enhancement Note: This role is positioned as a Senior Product Designer with a strong emphasis on AI integration and growth-focused product development. The "Freelance" nature and the specific requirement for high-volume, rapid production within weeks suggest a focus on execution and delivery under pressure, rather than long-term strategic planning typically associated with permanent senior roles. The "Growth Operations" category is added to reflect the data-driven iteration and SEO optimization aspects crucial for this position.

📈 Primary Responsibilities

• Take end-to-end ownership of the design and implementation of a new AI-orchestrated wellness business, acting as a hybrid profile that extends beyond traditional UX/UI design.

• Rapidly design and deliver a high volume of assets, including 15+ clean content pages and a fully functional customer-facing AI agent within a 4-6 week timeframe, with a goal to scale to 50+ pages.

• Design for non-standard e-commerce UX, novel product categories, and complex AI features, making fast, autonomous decisions in highly ambiguous product environments.

• Collaborate efficiently with business and marketing teams to design and deploy the homepage and AI agent, effectively leveraging the existing CMS to streamline development processes.

• Continuously monitor and analyze analytics data post-launch to drive rapid product iterations, A/B testing, and performance improvements.

• Ensure all product designs, implementations, and new content pages are optimized to maintain and enhance strong SEO performance for organic visibility.

📝 Enhancement Note: The primary responsibilities are heavily weighted towards rapid execution, AI integration, and data-driven iteration. The emphasis on "non-standard UX" and "product ambiguity" indicates a need for a designer comfortable with uncharted territory and quick adaptation. The specific mention of CMS utilization points to a practical, hands-on approach to implementation.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience in product design, UX/UI, and AI integration is essential.

Experience: 5-10 years of experience in product design, with a significant focus on hands-on execution and leading design initiatives from concept to launch.

Required Skills:

• Proven ability to go beyond standard design to fully own and lead the implementation of new products and features, demonstrating end-to-end product ownership.

• Demonstrated capacity for high-volume production of design assets and functional components under tight deadlines, essential for rapid launch cycles.

• Experience working with customer-facing AI components, designing for new product categories, and navigating non-standard e-commerce UX challenges.

• A strong track record of thriving in environments with significant product ambiguity, making fast, autonomous decisions without being slowed by multiple dependencies.

• Proficiency in using analytics data (e.g., Google Analytics, Amplitude) to continuously iterate on and improve product performance post-launch.

• Knowledge and practical application of SEO best practices in product design and content creation to ensure optimal organic visibility.

Preferred Skills:

• Experience in growth-focused product design, leveraging user insights and data to drive key business metrics.

• Familiarity with various AI technologies and their application in user-facing products.

• Experience with A/B testing frameworks and methodologies for performance optimization.

• International experience working with diverse markets or teams is a plus.

📝 Enhancement Note: The "MUST HAVE" skills from the original description are directly translated into the required skills. The AI-generated experience level of "5-10 years" is incorporated, aligning with the "Senior" title. The preference for international experience is noted as a plus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end product ownership through case studies that highlight your role in bringing a product from concept to a live, functional state.

• Showcase examples of high-volume production work, illustrating your ability to deliver quality assets rapidly under pressure.

• Include case studies featuring AI integration, non-standard UX, or new category launches, detailing the challenges and your design solutions.

• Provide evidence of data-driven iteration, including how analytics informed your design decisions and led to measurable improvements in user engagement or conversion rates.

Process Documentation:

• Be prepared to discuss your process for rapid prototyping and iterative design within tight constraints.

• Articulate your workflow for collaborating with business and marketing teams, including how you leverage CMS platforms for efficient deployment.

• Explain your methodology for analyzing user data and translating insights into actionable design improvements.

📝 Enhancement Note: Given the role's emphasis on rapid execution and AI, the portfolio must showcase practical delivery and problem-solving in ambiguous, fast-paced environments. The "Process & Systems" section is tailored to reflect these specific demands, focusing on the "how" of rapid, data-informed design and implementation.

💵 Compensation & Benefits

Salary Range: As this is a freelance position, compensation will be based on experience and project scope. Based on industry benchmarks for Senior Product Designers with AI and Growth experience in Barcelona, Spain, a competitive hourly rate or project-based fee would typically range from €45 - €75+ per hour, or a project fee of €10,000 - €25,000+ depending on the defined scope and duration.

Benefits:

• Opportunity to work on a cutting-edge AI-driven wellness product with significant growth potential.

• Flexible freelance engagement, allowing for autonomy in managing workload and schedule.

• Direct impact on product strategy and user experience within a fast-paced e-commerce environment.

• Exposure to innovative AI technologies and non-standard e-commerce UX challenges.

• Potential for extended engagement or future freelance projects based on performance.

Working Hours: The role is expected to require approximately 40 hours per week, typical for a full-time freelance engagement. However, the nature of rapid production may necessitate flexible working hours to meet aggressive deadlines.

📝 Enhancement Note: The salary range is estimated based on the Senior Product Designer title, the specified location (Barcelona, Spain), and the freelance employment type. Research considers typical freelance rates for specialized design roles in European tech hubs. Benefits are inferred from typical freelance arrangements and the project's innovative nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Retail / Technology (focus on AI and Wellness)

Company Size: 5,000+ employees. Veepee is a large, established player in European e-commerce, indicating a structured environment but also the capacity for innovative new ventures.

Founded: 2001. With over two decades of operation, Veepee has a strong foundation and experience in the online retail space.

Team Structure:

• This role will likely be part of a dedicated product team focused on new initiatives, potentially a smaller, agile unit within a larger organization.

• The reporting structure will be direct, likely to a Product Lead or Head of Product for the wellness initiative, with close collaboration with business and marketing stakeholders.

Methodology:

• Emphasis on agile development and rapid iteration cycles, driven by data analytics and user feedback.

• A data-driven approach to decision-making, prioritizing metrics and performance indicators for product optimization.

• Focus on efficient workflow management and leveraging existing infrastructure (like CMS) to accelerate development and deployment.

Company Website: https://www.veepee.com/

📝 Enhancement Note: Veepee's established presence in e-commerce suggests a blend of operational maturity and innovation. The freelance nature of this specific role implies integration into a project-focused team, likely agile and results-oriented, within this larger corporate structure.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level freelance role, focusing on high-impact execution within a specific project. It offers deep experience in specialized areas like AI integration, growth design, and rapid product development in ambiguous settings.

Reporting Structure: You will report directly to a project lead or product manager overseeing the AI-orchestrated wellness business. Collaboration will be extensive with cross-functional teams, including marketing and engineering.

Operations Impact: The role has a direct and immediate impact on the launch and growth of a new business vertical. Success will be measured by the successful delivery of the AI agent and content pages, subsequent product iterations, and the achievement of key performance indicators (KPIs) related to user engagement, conversion, and SEO performance.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven product design and growth strategies within the e-commerce sector.

• Portfolio Expansion: Add a high-profile, innovative project to your freelance portfolio, showcasing rapid execution and complex problem-solving.

• Networking: Build relationships with key stakeholders within Veepee, potentially leading to future project opportunities.

• Skill Development: Gain hands-on experience with cutting-edge AI technologies and non-standard e-commerce UX challenges, pushing the boundaries of traditional design.

📝 Enhancement Note: For a freelance role, "growth" is typically defined by expanding one's portfolio, skill set, and client network, rather than traditional corporate advancement. This role offers significant opportunities for specialized learning and high-visibility project completion.

🌐 Work Environment

Office Type: Hybrid. While based in Barcelona, the role involves a blend of on-site collaboration and remote work, typical for a freelance engagement.

Office Location(s): Barcelona, Catalonia, Spain. This provides a vibrant European tech hub environment.

Workspace Context:

• Expect a dynamic and fast-paced work environment, characterized by tight deadlines and the need for quick decision-making.

• Access to necessary collaboration tools and platforms will be provided, likely including design software, communication channels (e.g., Slack), and project management tools.

• Opportunities for direct interaction with cross-functional teams will be frequent, facilitating agile development and problem-solving.

Work Schedule: While the role is likely to demand around 40 hours per week, the freelance nature offers flexibility. However, the critical nature of the launch timeline may require extended hours or weekend work at key project milestones.

📝 Enhancement Note: The "Hybrid" work arrangement is inferred from the remote status being false and the location being specified, suggesting a need for some on-site presence, common for collaborative roles even in hybrid models. The fast-paced nature is a direct inference from the job description's emphasis on speed and ambiguity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your portfolio and resume to assess relevant experience in product design, AI, and rapid production.

• Design Challenge/Case Study Presentation: You may be asked to present a relevant case study from your portfolio demonstrating your approach to AI integration, non-standard UX, or rapid product development. This could involve a hypothetical problem related to the wellness business.

• Team/Stakeholder Interviews: Conversations with hiring managers and potential collaborators to assess your ability to work autonomously, collaborate effectively, and handle ambiguity.

• Final Review: Discussion on project scope, deliverables, and contract terms.

Portfolio Review Tips:

• Highlight Execution: Emphasize projects where you demonstrated high-volume production and rapid delivery under tight deadlines.

• Showcase AI & Non-Standard UX: Include specific examples of designing for AI agents, complex features, or unconventional e-commerce experiences.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the impact of your designs on user engagement, conversion rates, or SEO performance.

• Process Clarity: Clearly articulate your design process, especially how you navigate ambiguity and make autonomous decisions.

• Tailor to Veepee: Research Veepee's current offerings and brand to understand their e-commerce context and how your skills align with their business goals.

Challenge Preparation:

• Be ready to discuss your strategies for designing and launching a customer-facing AI agent and multiple content pages within a 3-4 week timeframe.

• Prepare to explain how you would balance speed of delivery with quality and SEO best practices.

• Think through how you would gather and utilize analytics data for rapid iteration in a new product category.

📝 Enhancement Note: The interview process is structured to evaluate a candidate's ability to deliver rapidly in complex, ambiguous environments, which is the core requirement of this freelance role. Portfolio presentation is key, as it's the primary evidence of these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design and prototyping tools such as Figma, Sketch, Adobe XD, or similar. Emphasis on rapid prototyping capabilities.

• AI Integration Tools: Familiarity with tools or platforms that facilitate the integration and design of AI components into user interfaces.

• Collaboration Platforms: Experience with tools like Slack, Microsoft Teams, Jira, Confluence for communication and project management.

Analytics & Reporting:

• Web Analytics: Strong experience with tools like Google Analytics, Adobe Analytics, or Amplitude for tracking user behavior, conversion rates, and SEO performance.

• A/B Testing Tools: Familiarity with platforms for running experiments and optimizing product features (e.g., Optimizely, VWO).

CRM & Automation:

• CMS: Experience working with Content Management Systems (CMS) for content creation and deployment, as mentioned in the job description for streamlining development.

• Project Management Tools: Proficiency in tools like Asana, Trello, or Monday.com for managing tasks and project timelines.

📝 Enhancement Note: The technology stack is inferred from the core responsibilities and required skills. The emphasis is on tools that support rapid design, AI integration, data analysis, and efficient content deployment within an e-commerce context.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong emphasis on delivering high-quality work quickly and efficiently, meeting ambitious deadlines.

• Autonomy & Ownership: The ability to take initiative, make independent decisions, and own projects from start to finish.

• Data-Driven Decision Making: A commitment to using analytics and metrics to inform design choices and measure success.

• Adaptability & Resilience: Comfort with ambiguity, a willingness to pivot quickly, and the ability to thrive in a fast-paced, evolving environment.

• Collaboration: Effective teamwork and communication with cross-functional departments to achieve shared goals.

Collaboration Style:

• A proactive and communicative approach, ensuring stakeholders are informed and aligned throughout the design and implementation process.

• A feedback-oriented culture, where constructive criticism is welcomed and used for continuous improvement.

• Cross-functional integration is key, with a focus on breaking down silos between design, business, marketing, and technical teams.

📝 Enhancement Note: The culture and values are inferred from the core requirements of the role, highlighting traits like speed, autonomy, data-centricity, and adaptability, which are essential for a freelance designer in a high-pressure environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Extreme Timelines: Delivering a significant volume of high-quality design work within a 3-4 week launch window.

• Product Ambiguity: Designing for a new business category with AI integration and non-standard e-commerce UX requires navigating uncertainty and defining solutions with limited precedent.

• Balancing Speed and Quality: Ensuring that rapid production does not compromise essential aspects like user experience, functionality, and SEO performance.

• Autonomous Decision-Making: Making critical design decisions independently, without extensive oversight or dependency on other teams.

Learning & Development Opportunities:

• AI Product Design: Gain hands-on experience designing and integrating AI-powered features into a customer-facing product.

• Growth Hacking & Optimization: Develop skills in using data analytics to drive product growth and iterate on user experiences.

• E-commerce Innovation: Work on a novel business model within a large e-commerce player, exploring non-standard UX patterns.

• Agile Methodologies: Refine your ability to work within agile frameworks and manage projects with aggressive, short-term milestones.

📝 Enhancement Note: Challenges are directly drawn from the job description’s emphasis on speed, ambiguity, and autonomous decision-making. Growth opportunities are framed around the specialized skills and experiences gained from tackling these challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to deliver a high volume of design assets under an extremely tight deadline. What was your process, and how did you ensure quality?" (Focus on rapid prototyping, prioritization, and efficiency.)

• "How would you approach designing a customer-facing AI agent for a new wellness business, especially if the UX is non-standard?" (Discuss research methods, AI interaction design principles, and iterative testing.)

• "Imagine you need to launch 15 content pages and an AI agent in 4 weeks. What are your key considerations for balancing speed, SEO, and user experience?" (Preparation guidance: Emphasize template usage, content strategy, and SEO best practices for rapid deployment.)

Company & Culture Questions:

• "What do you know about Veepee, and how do you see your freelance contribution fitting into our e-commerce strategy, especially with this new AI-driven wellness venture?" (Research recommendation: Understand Veepee's business model, brand, and recent innovations.)

• "Given the emphasis on autonomy and fast decision-making, how do you ensure alignment with team goals and stakeholders?" (Preparation guidance: Discuss your communication style, feedback mechanisms, and how you proactively seek necessary input.)

Portfolio Presentation Strategy:

• Focus on Delivery: Select case studies that prominently feature your ability to execute rapidly and deliver functional products.

• Quantify Results: Use data and metrics to showcase the impact of your designs, whether it’s conversion rate improvements, engagement uplift, or SEO gains.

• Highlight Problem-Solving: Clearly articulate the challenges you faced (e.g., ambiguity, tight deadlines, technical constraints) and how your design solutions addressed them.

• Demonstrate AI/Non-Standard UX: If possible, showcase projects that involved AI, complex user flows, or innovative e-commerce experiences.

• Concise Storytelling: Present your case studies in a clear, compelling narrative that highlights your role, process, and outcomes efficiently.

📝 Enhancement Note: Interview preparation is tailored to the specific demands of the role: speed, autonomy, AI, and data-driven growth in an ambiguous environment. The questions and preparation tips are designed to help candidates effectively showcase their relevant skills and experience.

📌 Application Steps

To apply for this freelance Senior Product Designer position:

• Submit your application through the provided application link on jobs.lever.co.

• Portfolio Customization: Prepare a portfolio that clearly highlights your experience in rapid product delivery, AI integration, non-standard UX design, and data-driven iteration. Showcase specific case studies demonstrating high-volume production under tight deadlines.

• Resume Optimization: Ensure your resume emphasizes your years of experience (5-10), your ability to take end-to-end ownership, and your proficiency with relevant design, analytics, and CMS tools. Use keywords from the job description such as "AI Integration," "Growth Design," "SEO Optimization," and "Rapid Prototyping."

• Interview Preparation: Practice articulating your design process for ambiguous projects, your approach to AI-driven products, and how you leverage analytics for continuous improvement. Be ready to present a relevant case study that exemplifies your capabilities.

• Company Research: Familiarize yourself with Veepee's business model, target audience, and current e-commerce landscape. Understand how a new AI-orchestrated wellness business might integrate into their existing operations and brand.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.