Senior Product Designer (Findies)

📍 Job Overview

Job Title: Senior Product Designer (Findies)

Company: AF

Location: Ukraine

Job Type: Full-Time

Category: Product Design / GTM Operations (Design & User Experience)

Date Posted: May 26, 2026

Experience Level: 4+ Years (Senior Level)

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end product design for Findies, an AI-first subscription app, driving user engagement and retention through innovative design solutions.

• Design and implement AI-native conversational interfaces and agentic user experiences, leveraging AI tools for rapid iteration and data-informed decision-making.

• Develop and maintain a production-grade Figma Design System with a focus on design tokens and seamless integration with AI-generated code.

• Proactively identify and propose new features based on user research, product analytics, and a deep understanding of customer needs within the Gen X demographic.

📝 Enhancement Note: While the primary focus is Product Design, this role has significant GTM Operations implications due to its emphasis on data-driven decision-making, user journey optimization, feature activation, and direct impact on key business metrics like retention and conversion. The AI-first approach also positions this as a forward-thinking operational role in product development.

📈 Primary Responsibilities

• Own the complete design lifecycle from user research and wireframing to high-fidelity prototyping, production QA, and continuous iteration for the Findies mobile application.

• Design AI-native conversational interfaces, including chat flows, interactive skill UIs (quizzes, tinder mechanics, product cards), and personalized onboarding plans.

• Build, maintain, and evolve the Findies Design System in Figma, ensuring production-grade design tokens and robust component libraries.

• Map, analyze, and optimize critical user journeys such as onboarding, first-time user experience, retention loops, and cancellation flows to improve conversion and reduce churn.

• Conduct comprehensive user research, including unmoderated testing (Maze/Lyssna), qualitative interviews, and bi-weekly live-app audits, to gather actionable insights.

• Track, analyze, and own key design metrics by building Amplitude and Mixpanel dashboards, monitoring feature activation rates, user drop-offs, and overall product engagement.

• Proactively propose new features and product enhancements based on data analysis, user feedback, and a deep understanding of market trends, contributing directly to the product roadmap.

• Leverage AI tools daily for design exploration, wireframing (v0), code generation (Cursor), research synthesis (Claude), and design assistance (Figma AI).

• Design agentic experiences where AI proactively assists users with tasks like outfit recommendations, personalized product analysis, and smart suggestions.

• Support growth initiatives by designing ASO screenshots, landing pages, conversion funnel experiments, and email templates to drive user acquisition and engagement.

📝 Enhancement Note: The responsibilities highlight a blend of traditional UX/UI design with a strong operational focus on metrics, user journey optimization, and AI integration. The emphasis on "shipping daily," "AI-generated code," and "data-backed decisions" points to a fast-paced, operations-driven product development environment.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience.

Experience: Minimum of 4 years of progressive product design experience, with a demonstrated track record of operating at a Senior level within a B2C or SaaS product company.

Required Skills:

• Proven expertise in the full product design lifecycle: research, wireframing, prototyping, hi-fi design, production QA, and iteration.

• Hands-on experience designing AI-native conversational interfaces, chat UIs, and interactive user flows.

• Mastery of Figma, including advanced capabilities like Design Systems, variables, auto-layout, and complex prototyping.

• Practical, hands-on experience with AI design tools such as v0, Cursor, Figma AI, Claude, or Midjourney, demonstrating a deep understanding of their application in the design process.

• Proficiency in product analytics platforms like Amplitude or Mixpanel, with the ability to build dashboards and derive actionable insights from data.

• Strong understanding of user journey mapping and optimization techniques for onboarding, retention, and conversion funnels.

• Ability to work autonomously in an ambiguous environment, defining problems and solutions without detailed specifications or a dedicated project manager.

• Excellent communication and presentation skills, with the ability to articulate design rationale and decisions clearly to cross-functional teams, including engineers and leadership. Preferred Skills:

• Experience designing for subscription-based B2C applications.

• Familiarity with ASO (App Store Optimization) best practices and designing for user acquisition funnels.

• Experience with user research methodologies beyond quantitative testing, such as qualitative interviews and live app audits.

• Understanding of front-end development principles to facilitate collaboration with engineers on AI-generated code.

• Experience in designing "agentic" systems where AI takes initiative.

📝 Enhancement Note: The emphasis on "hands-on AI tool usage" and "not theoretical knowledge" is critical. Candidates should be prepared to showcase specific projects where they've actively used these tools and demonstrate measurable outcomes. The "comfort working in ambiguity" and "proactive feature proposal" are key indicators of an operations-minded individual who drives outcomes independently.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio showcasing shipped B2C/SaaS products with clear, measurable design impact and ROI.

• Demonstrations of the full design lifecycle applied to at least one AI-native or conversational interface project.

• Examples of building or significantly contributing to a Design System, including documentation of design tokens and component libraries.

• Case studies detailing user journey mapping and optimization efforts, with specific metrics illustrating improvements in activation, retention, or conversion.

• Evidence of proactive feature ideation and data-driven proposal development. Process Documentation:

• Case studies that clearly articulate the problem, your design process (including AI tool usage), the solutions implemented, and the resulting metrics and impact.

• Documentation of user research methodologies and how insights were translated into design decisions.

• Examples of how you have used product analytics (Amplitude/Mixpanel) to inform design iterations and measure success.

• Workflow diagrams or descriptions illustrating how you manage the design process in a fast-paced, iterative environment.

📝 Enhancement Note: The portfolio is paramount. It should not just showcase aesthetic design but also demonstrate strategic thinking, problem-solving abilities, data literacy, and a clear understanding of how design contributes to business objectives and operational efficiency. The inclusion of AI tool usage and metrics-driven results is non-negotiable.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, 4+ years of experience, specialized skills in AI-native design, and the on-site requirement in Ukraine, a competitive salary range is estimated between $50,000 - $80,000 USD per year.

Note on Salary: This estimate is based on industry benchmarks for senior product designers in tech roles, adjusted for the Ukrainian market's cost of living and the specialized, in-demand nature of AI design skills. Actual compensation may vary based on the candidate's specific experience, portfolio, and negotiation.

Benefits:

• Competitive salary and potential for performance-based bonuses.

• Comprehensive health insurance package.

• Opportunities for professional development, including access to AI design tools and training.

• Paid time off and holidays.

• Dynamic and innovative work environment with a focus on cutting-edge technology.

• Direct impact on a growing product and user base.

• Potential for stock options or equity in a fast-growing startup.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with flexibility to accommodate project needs and iterative development cycles. The on-site requirement suggests adherence to local business hours.

📝 Enhancement Note: Salary is estimated based on the provided details: Senior level, Ukraine location, and the specific tech skills required (AI design, Figma mastery). The "On-site" status in Ukraine is a key factor influencing the local salary benchmark. Benefits are inferred from typical offerings for full-time tech roles in similar companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development / AI / Consumer Applications (Subscription Service)

Company Size: Small, hands-on team. (Likely <50 employees, given the description "small and hands-on" and "ship daily").

Founded: Not specified, but the focus on AI and rapid iteration suggests a modern, agile startup environment.

Team Structure:

• A lean, cross-functional team comprising Product Management, Engineering, and Design.

• The designer will work directly with the PM and engineers, implying a flat hierarchy and direct collaboration.

• Emphasis on individual ownership and proactive contribution. Methodology:

• AI-First Design: Core philosophy driving all design and development processes.

• Data-Driven Decisions: Heavy reliance on product analytics and user research to guide product strategy and design iterations.

• Agile & Iterative: "Ship daily" mentality, indicating a fast-paced, continuous delivery model.

• Proactive Problem-Solving: Expectation for team members to identify and address challenges and opportunities independently.

Company Website: https://af.mil (Note: This appears to be a government domain and may not be the correct company website for the "AF" organization mentioned in the job posting. A more specific company name or URL would be beneficial.)

📝 Enhancement Note: The company culture is characterized by agility, innovation, and a strong emphasis on AI and data. The "small and hands-on" nature means every team member, especially the Senior Product Designer, will have significant influence and responsibility. The "100% of our code is AI-generated" is a bold statement that suggests a highly experimental and forward-thinking engineering approach.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This role is positioned as a design lead for the Findies product, with full ownership of the user experience and direct impact on business metrics. It represents a significant step up from mid-level roles, requiring strategic thinking and independent execution.

Reporting Structure: The designer reports directly to Product Management or potentially a Head of Product/CTO, with no layers of management between design and production. This implies direct access to leadership and a clear line of sight to business objectives.

Operations Impact: The Senior Product Designer will have a direct and measurable impact on key operational metrics such as user acquisition (via ASO, landing pages), activation rates, user retention, conversion rates, and ultimately, subscription revenue. Their work in optimizing user journeys and designing engaging AI experiences is central to the product's success.

Growth Opportunities:

• Leadership in Design: Opportunity to establish and evolve the design practice and design system for a new, AI-driven product.

• Skill Specialization: Deepen expertise in AI-native conversational design, agentic experiences, and AI tool integration.

• Data & Analytics Mastery: Become highly proficient in using product analytics to drive product strategy and measure design impact.

• Product Strategy Contribution: Play a key role in shaping the product roadmap through proactive feature proposals and data-backed insights.

• Startup Growth: Potential to grow with the company, taking on more responsibility as the organization scales.

📝 Enhancement Note: This role offers significant growth potential for a designer who thrives in a fast-paced, autonomous, and AI-centric environment. The opportunity to be the "design owner" and directly influence product strategy and metrics is a key differentiator for career progression.

🌐 Work Environment

Office Type: On-site in Ukraine. Given the startup nature and focus on innovation, the office environment is likely modern, collaborative, and equipped with the necessary technology.

Office Location(s): Ukraine (Specific city not mentioned). Candidates should be aware of the current geopolitical situation and any associated operational considerations.

Workspace Context:

• Collaborative Hub: Expect an environment that fosters direct interaction with PMs and engineers, encouraging rapid feedback loops and co-creation.

• Technology-Forward: Access to advanced design and AI tools, potentially including high-performance workstations.

• Agile Operations: The workspace will likely support a dynamic workflow, with tools and layouts conducive to rapid prototyping and iteration.

Work Schedule: Standard full-time, 40-hour work week. While "ship daily" implies a high pace, the explicit mention of 40 hours suggests a structured approach rather than constant overtime. Flexibility may be present for critical deadlines, but the core expectation is consistent on-site presence.

📝 Enhancement Note: The on-site requirement in Ukraine is a significant factor. While the company culture is described as innovative and agile, candidates must consider the practicalities of working in this region. The description of the environment focuses on collaboration and technology, aligning with modern tech office setups.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Review of resume and portfolio to assess alignment with core requirements, particularly AI design experience and Figma mastery.

2. Portfolio Presentation & Deep Dive: A session where the candidate presents their portfolio, focusing on shipped products, measurable design impact, and specific examples of AI tool usage and user journey optimization. Expect detailed questions about their design process, decision-making rationale, and how they handle ambiguity.

3. Technical/Skills Assessment: Potentially a design challenge or a discussion focused on Figma proficiency, Design Systems, and product analytics interpretation.

4. Cross-Functional Interview: Conversation with PM and engineers to assess collaboration style, communication skills, and ability to integrate with the existing team.

5. Final Interview: Likely with leadership to discuss strategic alignment, cultural fit, and long-term vision for the product's design.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've used AI tools (v0, Cursor, Claude, etc.) in your design process and the tangible benefits achieved.

• Quantify Impact: For each project, present specific metrics (e.g., increased conversion rate by X%, reduced churn by Y%, improved feature activation by Z%) and explain how your design contributed to these results.

• Showcase Design Systems: Detail your experience building or maintaining Design Systems in Figma, including examples of design tokens, component libraries, and their production-readiness.

• Demonstrate Ambiguity Navigation: Select case studies that illustrate how you tackled projects with unclear requirements or evolving scope, highlighting your proactive approach and problem-solving skills.

• Focus on User Journeys: Clearly map out user flows and explain your optimization strategies, supported by data and research insights.

Challenge Preparation:

• AI Tool Familiarity: Be ready to discuss your workflow with specific AI design tools and how they accelerate your design process.

• Figma Proficiency: Practice demonstrating advanced Figma features like variables, auto-layout, and complex prototyping on the spot.

• Data Interpretation: Prepare to analyze mock Amplitude/Mixpanel dashboards or scenario-based data to identify user issues and propose design solutions.

• Conversational Design Principles: Brush up on best practices for designing effective chat interfaces and agentic AI interactions.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's practical experience with AI tools and their ability to translate data into actionable design improvements. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, prototyping, and Design System management. Mastery of advanced features like variables, auto-layout, and component libraries is essential.

• AI Design Tools:

  • v0: For rapid wireframing and concept generation.
  • Cursor: For AI-assisted code generation and developer collaboration.
  • Claude: For research synthesis, ideation, and content generation.
  • Figma AI: For design exploration and feature integration within Figma.
  • Midjourney: For visual exploration and asset generation.

• Prototyping Tools: Figma's built-in prototyping capabilities, potentially others for specific use cases.

Analytics & Reporting:

• Amplitude / Mixpanel: For product analytics, dashboard creation, event tracking, and data-driven decision-making.

• Data Visualization Tools: Potentially integrated within Amplitude/Mixpanel or separate tools for reporting.

CRM & Automation: While not explicitly mentioned, understanding CRM principles and automation workflows might be beneficial for designing user acquisition and retention funnels.

Other Tools:

• Maze / Lyssna: For unmoderated user testing.

• Collaboration Tools: Slack, Jira, etc. (Assumed for team communication and project management).

📝 Enhancement Note: The technology stack is heavily skewed towards AI-assisted design and data analytics. Candidates must demonstrate not just familiarity but active, hands-on proficiency with these tools, especially Figma and the listed AI platforms.

👥 Team Culture & Values

Operations Values:

• AI-Driven Innovation: A core belief in leveraging AI to create novel user experiences and optimize processes.

• Data-Centricity: Decisions are guided by data and measurable outcomes, not just intuition.

• User Obsession: Deep focus on understanding and serving the target audience (Gen X women) with personalized, proactive solutions.

• Speed & Agility: A "ship daily" mentality that prioritizes rapid iteration and continuous delivery.

• Proactive Ownership: Expectation that team members will take initiative, identify problems, and propose solutions without constant direction.

• Efficiency & Effectiveness: A drive to create designs that not only look good but also perform well and achieve business goals.

Collaboration Style:

• Direct & Transparent: Close collaboration with PM and engineers, characterized by open communication and immediate feedback.

• Iterative & Experimental: A willingness to test new ideas, learn from failures, and continuously refine designs and workflows.

• Cross-Functional Integration: Design is seen as an integral part of the product development process, working hand-in-hand with engineering and product management.

📝 Enhancement Note: The culture values individuals who are comfortable with rapid change, driven by data, and proactive in their approach. The emphasis on AI as a core philosophy shapes how the team operates and innovates.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Ambiguity: Working without detailed specs requires strong self-direction and the ability to define problems and solutions proactively.

• AI Integration Complexity: Effectively designing for and leveraging AI-native interfaces and agentic experiences presents unique UX challenges.

• Data Interpretation & Action: Translating complex user data and analytics into clear, actionable design improvements.

• Rapid Iteration Pace: The "ship daily" culture demands high productivity and efficient design processes.

• Geopolitical Context: Operating in Ukraine may present unique logistical or environmental challenges.

Learning & Development Opportunities:

• AI Design Specialization: Become a leading expert in designing AI-first products and agentic experiences.

• Advanced Analytics Skills: Deepen expertise in product analytics and data-driven product strategy.

• Design System Leadership: Lead the growth and evolution of a production-grade design system.

• Cross-Functional Proficiency: Gain experience across product management and engineering through close collaboration.

• Startup Growth Trajectory: Be part of a growing company with potential for increased responsibility and impact.

📝 Enhancement Note: The challenges are framed as opportunities for growth, particularly for designers who are adaptable, data-literate, and eager to push the boundaries of AI in product design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you proactively identified a user problem or product opportunity and how you used data and design to address it. What was the impact?" (Focus on proactive ideation, data usage, and measurable outcomes).

• "How would you approach designing a conversational interface for X feature (e.g., personalized outfit recommendation)? What are the key considerations for an AI-native experience?" (Assess understanding of conversational UX and AI design principles).

• "Walk us through your process for building or maintaining a Design System in Figma, including your approach to design tokens and ensuring production readiness." (Evaluate Figma mastery and system thinking).

• "Imagine you see a significant drop-off in our onboarding funnel. How would you use Amplitude/Mixpanel to diagnose the issue and what design solutions would you propose?" (Test data analysis and problem-solving skills). Company & Culture Questions:

• "What excites you about our AI-first approach and the Findies product?" (Gauge genuine interest and cultural alignment).

• "How do you handle working in an environment with high ambiguity and rapid iteration?" (Assess adaptability and self-management).

• "Describe your experience collaborating with engineers on AI-generated code or complex technical features." (Evaluate cross-functional collaboration skills). Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation with a clear story for each project: the problem, your approach (including AI tools used), your solution, and the measurable results.

• Data First: Lead with the key metrics and business impact achieved.

• Process Visualization: Use visuals to illustrate user journeys, wireframes, prototypes, and the evolution of your designs.

• AI Tool Showcase: Dedicate specific slides or segments to demonstrating your hands-on experience with AI design tools and their contribution to the project's success.

• Conciseness: Be prepared to present your strongest projects efficiently, allowing ample time for Q&A.

📝 Enhancement Note: Candidates should prepare to deeply articulate their experience with AI tools, demonstrate a data-driven design process, and showcase their ability to operate autonomously and proactively in a fast-paced environment.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Breezy HR link.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your experience with B2C/SaaS products, AI-native design, Figma mastery, and measurable design impact. Ensure each project clearly outlines the problem, your process (highlighting AI tool usage), your solution, and quantifiable results.

• Tailor Your Resume: Emphasize keywords related to Product Design, AI Design, Conversational UI, Figma, Design Systems, Amplitude/Mixpanel, User Journey Mapping, and any specific AI tools mentioned. Quantify achievements wherever possible.

• Prepare Your Narrative: Practice your portfolio presentation, focusing on clear communication, data-driven insights, and demonstrating how you handle ambiguity and drive product success.

• Research Findies and AF: Understand the product's value proposition, target audience, and the company's AI-first philosophy to articulate your alignment during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The specific location of "Ukraine" requires careful consideration due to the current geopolitical climate.