Senior Product Designer - Casino

📍 Job Overview

Job Title: Senior Product Designer - Casino

Company: LeoVegas UK

Location: Newcastle upon Tyne, England, United Kingdom

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-05-11

Experience Level: Mid-Senior Level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the end-to-end design process for innovative Casino and Live Casino user experiences, deeply understanding user needs and business impact.

• Champion design principles and information architecture to enhance clarity and usability of data and information within the product.

• Drive and articulate design strategy, providing clear rationale and maintaining a holistic view of the user journey.

• Foster collaborative partnerships with Product Managers, Product Owners, QA, Engineers, and fellow designers to deliver exceptional user experiences.

• Contribute to a fast-paced, agile environment, working with a global team of innovators in the iGaming industry.

📝 Enhancement Note: The role emphasizes ownership of the entire design lifecycle, from conception to delivery, with a strong focus on strategic thinking and cross-functional collaboration. The "Casino" and "Live Casino" focus indicates a specialized domain within the iGaming sector, requiring an understanding of user engagement in this specific context. The mention of MGM Resorts International as a parent company suggests a stable and well-resourced organization.

📈 Primary Responsibilities

• Own the complete design lifecycle for Casino and Live Casino products, from initial concept and user research through to final implementation and iteration.

• Conduct user research, analyze data, and translate insights into actionable design strategies that align with product goals and user needs.

• Develop user flows, wireframes, high-fidelity mockups, and interactive prototypes to effectively communicate design concepts and solutions.

• Collaborate closely with Product Managers and Product Owners to define product requirements and ensure design solutions meet business objectives.

• Work hand-in-hand with Engineers to ensure accurate implementation of designs, providing detailed specifications and design assets.

• Participate actively in design critiques and reviews, providing constructive feedback and incorporating feedback into designs.

• Contribute to the development and maintenance of design systems, ensuring consistency and scalability across products.

• Identify and advocate for opportunities to improve the user experience through data-driven design decisions and innovative features.

• Mentor and guide junior designers, fostering a culture of design excellence and continuous learning within the team.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, hands-on execution, and leadership. The emphasis on "data-driven decisions" and "information architecture" points towards a need for analytical skills in design. The mention of "edge cases" suggests a complex product environment where thoroughness is crucial.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for senior roles. A strong portfolio demonstrating equivalent experience and skills will be highly valued.

Experience: A minimum of 4 years of professional experience in UX/UI or Product Design roles.

Required Skills:

• A proven track record of at least 4 years in UX/UI or Product Design roles, with a strong portfolio showcasing end-to-end design projects.

• Deep understanding of design principles, user experience methodologies, and interaction design best practices.

• Advanced proficiency in design and prototyping tools, with a specific emphasis on Figma.

• Ability to generate a wide range of UX/UI concepts and meticulously identify and address edge cases.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions clearly and persuasively.

• Experience in leading design discussions, participating actively in design critiques, and providing constructive feedback.

• Demonstrated self-motivation and the ability to manage projects independently with minimal supervision.

Preferred Skills:

• Experience working with established design systems and associated tooling.

• Familiarity with the iGaming industry, including casino and sports betting products.

• Experience collaborating with international teams and understanding diverse market needs.

📝 Enhancement Note: The required experience level (4+ years) and advanced Figma proficiency are key differentiators. The emphasis on soft skills like communication, presentation, and critique participation is crucial for a senior role involving collaboration and leadership. The "nice to have" skills point towards domain-specific knowledge that would be advantageous.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-4 significant end-to-end product design projects, ideally within a complex digital product environment.

• Clearly articulate your role and contributions in each project, highlighting your ownership of the design process.

• Demonstrate your ability to translate user needs and business requirements into intuitive and effective design solutions.

• Include examples of user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Present case studies that detail your problem-solving approach, design rationale, and the impact of your design decisions.

Process Documentation:

• Provide evidence of your process for conducting user research, synthesizing findings, and integrating them into the design process.

• Illustrate your methods for collaborating with cross-functional teams (Product Managers, Engineers, QA) throughout the product development lifecycle.

• Detail your experience with iterative design, user testing, and incorporating feedback into design iterations.

• Demonstrate your understanding of how to apply design principles and information architecture to create clear and usable interfaces for data-heavy products.

• Showcase your experience with design systems, including contributing to or utilizing them for consistent product development.

📝 Enhancement Note: A strong portfolio is paramount for a Senior Product Designer. It should not only display visual design skills but also demonstrate a strategic, user-centered design process, problem-solving capabilities, and the ability to drive projects to completion. The focus on "end-to-end" and "handling edge cases" suggests a need for comprehensive project examples.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in Newcastle upon Tyne, UK, with 4+ years of experience in the tech/iGaming sector, the estimated salary range is £55,000 - £75,000 per annum. This range can vary based on the candidate's specific experience, portfolio, and interview performance.

Benefits:

• Hybrid working: 3 days in the office, 2 days remote.

• Workation: Up to 4 weeks per year to work from another location (T&Cs apply).

• Generous Leave: 28 days of paid leave plus all public and bank holidays in England.

• Pension Scheme: Company matches pension contributions up to 6%.

• Comprehensive Healthcare: BUPA coverage, including pre-existing conditions, with a cashback plan for dental, optical, and other treatments.

• Wellbeing Allowance: £250 annual allowance for health and wellbeing (T&Cs apply).

• Onsite Amenities: Free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches.

• Social Culture: Access to sporting events, quarterly team budget for social activities.

• Family Support: Up to 6 months of full pay for maternity leave.

• Active Lifestyle: Cycle-to-work scheme and gym discounts.

• Additional perks to be discussed with the Talent Acquisition team.

Working Hours: Standard full-time hours are implied, likely around 37.5-40 hours per week. The hybrid model offers flexibility with 2 days of remote work.

📝 Enhancement Note: The salary estimate is based on typical market rates for a Senior Product Designer in the UK, considering location and industry. The benefits package is extensive and highlights LeoVegas's commitment to employee wellbeing, work-life balance, and a positive company culture. The "Workation" benefit is a significant perk for remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (Online Casino and Sports Betting), a dynamic and rapidly evolving digital entertainment sector. LeoVegas is a subsidiary of MGM Resorts International, bringing a strong backing and established corporate structure.

Company Size: Over 1400 employees globally, indicating a large, well-established organization with diverse teams and opportunities.

Founded: LeoVegas Group was founded in 2011, signifying a decade+ of experience and growth in the competitive iGaming market.

Team Structure:

• The role is within the "Casino team," suggesting a specialized focus.

• Collaboration is expected with a dedicated team including Product Managers, Product Owners, QA, Engineers, and other designers.

• The company operates in a fast-paced and agile environment, characteristic of the tech and iGaming industries.

Methodology:

• The company emphasizes an agile and fast-paced approach to product development.

• Data-driven decision-making is a core tenet, influencing design and product strategy.

• A culture of innovation and "initiators" is promoted, encouraging proactive problem-solving.

• Collaboration and teamwork are central to achieving product goals.

Company Website: https://www.leovegasgroup.com/en

📝 Enhancement Note: LeoVegas positions itself as a leader in innovation within the iGaming space. The "Team Leo" culture emphasizes empowerment, initiative, and a passion for the industry. Being part of MGM Resorts International provides stability and global reach. The iGaming industry itself is highly competitive, data-intensive, and user-experience focused, which directly impacts the design team's priorities.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a high degree of autonomy, expertise, and responsibility. The role involves not only execution but also strategic input, mentoring, and influencing design direction.

Reporting Structure: The Senior Product Designer will likely report to a Head of Design, Design Lead, or a senior Product Manager, depending on the specific team structure. They will be part of the broader product development organization.

Operations Impact: The Senior Product Designer's work directly impacts user engagement, customer satisfaction, and ultimately, the revenue generated by the Casino and Live Casino products. By creating intuitive and compelling user experiences, they contribute to player retention, acquisition, and overall product success.

Growth Opportunities:

• Leadership Development: Opportunities to lead design initiatives, mentor junior designers, and potentially move into a Design Lead or Managerial role.

• Specialization: Deepen expertise within the iGaming domain, becoming a subject matter expert in casino and live casino product design.

• Cross-Functional Exposure: Gain broader experience by working on different product areas or collaborating with other departments within LeoVegas.

• Skill Enhancement: Continuous learning through industry trends, design system evolution, and potential access to training or conferences.

• Global Mobility: Potential for international assignments or collaboration with global teams, leveraging the company's worldwide presence.

📝 Enhancement Note: As a senior role, this position offers significant opportunities for career advancement within a growing company and a high-growth industry. The emphasis on mentoring suggests a path towards leadership, and the specialized domain allows for deep expertise development.

🌐 Work Environment

Office Type: The job is advertised as hybrid, with 3 days per week required in the Newcastle upon Tyne office. This suggests a modern office space designed to facilitate collaboration and creativity.

Office Location(s): The primary office is in Newcastle upon Tyne, England. The company also has offices worldwide, indicating a global operational footprint.

Workspace Context:

• Collaborative Environment: The office setting is designed to encourage interaction among colleagues, fostering teamwork and idea sharing.

• Amenities: The office provides practical benefits like free onsite parking, complimentary snacks, drinks, and catered meals (Monday breakfasts, Friday lunches), creating a comfortable and productive workday.

• Tools and Technology: Access to industry-standard design tools like Figma is expected, along with potential exposure to other project management and collaboration software within the company's tech stack.

• Social Interaction: Opportunities for social engagement through regular events and team activities contribute to a positive and connected workplace.

Work Schedule: A standard full-time work schedule is implied, with the hybrid model offering flexibility regarding location for 2 days a week. This structure allows for focused individual work at home and collaborative work in the office.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, balancing the need for in-person collaboration with the flexibility of remote work. The office amenities and social culture are designed to enhance employee experience and foster a strong sense of community.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio by the Talent Acquisition team.

• Portfolio Presentation & Discussion: A session where you present your work, discuss your design process, and answer questions about your experience. This is a critical stage to showcase your skills and strategic thinking.

• Hiring Manager/Team Interview: An interview with the hiring manager and potentially other team members to assess technical skills, cultural fit, and collaboration style.

• Practical Exercise/Case Study: You may be asked to complete a design challenge or case study, either take-home or during an interview, to evaluate your problem-solving abilities and design approach.

• Final Interview: Potentially a final interview with senior leadership to discuss the role and your fit within the broader organization.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest, most relevant projects that demonstrate end-to-end design ownership and impact. Prioritize projects that align with the iGaming or complex digital product space if possible.

• Tell a Story: For each project, clearly outline the problem, your role, your process (research, ideation, prototyping, testing), your design decisions and rationale, and the measurable outcomes or impact.

• Highlight Data-Driven Approach: Emphasize how you used data, user feedback, or business metrics to inform your design choices.

• Showcase Figma Proficiency: Be prepared to discuss your workflows and advanced features used in Figma.

• Address Edge Cases: Explicitly mention how you identified and designed for complex scenarios or edge cases.

• Be Prepared for Questions: Anticipate questions about your design philosophy, collaboration style, handling feedback, and how you approach challenges.

Challenge Preparation:

• Understand the Domain: Research LeoVegas, their products (especially Casino and Live Casino), and the iGaming industry trends.

• Practice Problem-Solving: Be ready to tackle design problems related to user engagement, conversion, usability, or information clarity within a casino context.

• Articulate Your Process: Clearly explain your step-by-step approach to solving a design challenge, emphasizing your strategic thinking and user-centered methodology.

• Time Management: If given a take-home challenge, manage your time effectively to deliver a polished and well-reasoned solution.

📝 Enhancement Note: The interview process is likely to be rigorous, with a strong emphasis on portfolio evaluation and practical design problem-solving. Candidates should prepare to articulate their design process, rationale, and impact in detail. Understanding the iGaming context and LeoVegas's specific products will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Explicitly mentioned as an advanced skill. This will be the primary tool for UI design, wireframing, prototyping, and collaboration.

• Prototyping Tools: Figma's prototyping capabilities will be key, but other tools like InVision or Adobe XD might also be relevant depending on past experience.

• Design Systems: Experience with creating or working within established design systems is a preferred skill, indicating the use of component libraries and style guides.

Analytics & Reporting:

• User Analytics Platforms: While not explicitly stated, familiarity with tools like Google Analytics, Amplitude, Mixpanel, or similar platforms would be beneficial for understanding user behavior and informing design decisions.

• A/B Testing Tools: Experience with platforms that facilitate A/B testing of design variations would be valuable for optimizing user experiences.

CRM & Automation:

• Not directly relevant to the Product Designer role, but awareness of how design integrates with CRM or marketing automation platforms might be a plus in understanding the broader customer journey.

📝 Enhancement Note: The core technical requirement is advanced proficiency in Figma. The mention of "design systems" suggests a mature design operation where consistency and scalability are prioritized. Familiarity with analytics tools is crucial for a data-driven design approach.

👥 Team Culture & Values

Operations Values:

• Innovation & Initiative: The company encourages proactive problem-solving and "pouncing" on opportunities, aligning with an entrepreneurial spirit.

• Collaboration: Working effectively within cross-functional teams ("Team Leo") is fundamental to success.

• Customer Focus: Deeply understanding user needs is central to the design process.

• Data-Driven Decisions: Using data and insights to guide strategy and design choices.

• Excellence: A commitment to delivering high-quality, intuitive, and engaging user experiences.

• Agility: Operating in a fast-paced, dynamic environment requires adaptability and quick execution.

Collaboration Style:

• Cross-Functional Integration: Designers work closely with Product Managers, Product Owners, Engineers, and QA, requiring strong communication and partnership.

• Design Critiques: An open culture of design critiques and reviews is encouraged, fostering continuous improvement and shared learning.

• Partnership: Building strong relationships with stakeholders across the company to ensure design alignment with business objectives.

• Knowledge Sharing: Implicit in a collaborative environment, sharing best practices and insights within the design team and beyond.

📝 Enhancement Note: LeoVegas emphasizes a culture of empowerment, proactivity, and teamwork. The "Pride" metaphor suggests a strong sense of camaraderie and collective ambition. The values directly translate into how designers are expected to interact with their colleagues and approach their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: The iGaming sector is highly competitive and constantly changing, requiring designers to stay ahead of trends and user expectations.

• Balancing User Needs and Business Goals: Effectively integrating user desires with the commercial objectives of a gaming platform.

• Designing for Complex Systems: Creating intuitive interfaces for products with many features, data points, and potential edge cases (e.g., Casino and Live Casino).

• Global Market Considerations: Designing for diverse international audiences with varying cultural nuances and preferences.

• Maintaining Design Consistency: Ensuring a cohesive user experience across multiple product lines and platforms while working within a growing design system.

Learning & Development Opportunities:

• Industry Expertise: Gaining deep knowledge of the iGaming and casino product landscape.

• Design System Contribution: Opportunity to influence and contribute to the evolution of LeoVegas's design system.

• Mentorship: Developing leadership skills by mentoring junior designers and contributing to team growth.

• Cross-Product Exposure: Potential to work on different facets of LeoVegas's offerings beyond Casino.

• Professional Development: Access to internal training, workshops, and potentially external conferences or courses to enhance design skills and industry knowledge.

📝 Enhancement Note: The role presents challenges inherent to a fast-paced, innovative industry, but these are balanced by significant growth opportunities. The focus on domain expertise and potential for leadership development makes this an attractive position for ambitious designers.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new feature from concept to launch for a complex digital product like an online casino."

• "How do you balance user needs with business objectives in your design decisions, especially in a revenue-generating environment?"

• "Walk us through a time you had to identify and design for a challenging edge case. What was your approach and the outcome?"

• "How do you integrate user research and data insights into your design workflow?"

Company & Culture Questions:

• "What interests you about LeoVegas and the iGaming industry?"

• "How do you approach collaboration with Product Managers, Engineers, and other stakeholders?"

• "Describe your experience participating in and providing design critiques."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the problem, your role, your process (research, ideation, design, testing), your key design decisions, and the impact/results.

• Focus on Impact: Quantify the success of your designs whenever possible (e.g., improved conversion rates, engagement metrics, task completion times).

• Highlight Figma Expertise: Be ready to discuss your advanced Figma workflows, component usage, and prototyping techniques.

• Showcase Strategic Thinking: Emphasize your rationale behind design decisions, demonstrating a deep understanding of user behavior and business goals.

• Be Enthusiastic: Convey your passion for design and your excitement about the opportunity at LeoVegas.

📝 Enhancement Note: Candidates should prepare to articulate their design process, problem-solving skills, and strategic thinking with concrete examples from their portfolio. Demonstrating an understanding of the iGaming context and LeoVegas's brand values will be crucial.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided job portal link.

• Tailor your Resume: Highlight your 4+ years of UX/UI/Product Design experience, emphasizing your proficiency with Figma and any relevant iGaming or complex digital product experience. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio showcases 3-4 strong end-to-end projects, clearly detailing your process, rationale, and impact. Prioritize projects that demonstrate your ability to handle complex user flows and edge cases.

• Prepare Your Presentation: Practice presenting your portfolio projects, focusing on storytelling, clear articulation of your design process, and the measurable outcomes of your work. Be ready to discuss your Figma workflows.

• Research LeoVegas: Familiarize yourself with LeoVegas's products, especially their casino offerings, and understand their company culture and values. This will help you tailor your application and responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.