Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer (Growth)

Company: Voy

Location: São Paulo, São Paulo, Brazil

Job Type: FULL_TIME

Category: Product Design / Growth Operations

Date Posted: April 20, 2026

Experience Level: Senior (7+ years)

Remote Status: Hybrid

🚀 Role Summary

• Lead the end-to-end product design process for customer acquisition journeys, focusing on website, landing pages, medical questionnaires, and checkout flows.

• Drive business growth and customer understanding through intuitive and clear design solutions within the healthcare sector.

• Collaborate closely with product, commercial, and clinical teams to translate customer needs into impactful product experiences.

• Utilize quantitative and qualitative research, prototyping, user testing, and A/B tests to validate design hypotheses and optimize user flows.

• Mentor junior designers and contribute to the development and maintenance of a robust design system.

📝 Enhancement Note: While the title is "Senior Product Designer," the responsibilities heavily lean into Growth Operations and Conversion Rate Optimization (CRO) within the product design function. The role requires a deep understanding of user acquisition funnels, A/B testing, and metrics-driven design decisions, aligning it with GTM operations.

📈 Primary Responsibilities

• Own the complete product design lifecycle for Brazil-focused acquisition initiatives, from initial discovery and ideation through to final delivery and iteration.

• Design and optimize landing pages that effectively communicate Voy's healthcare offerings and drive user engagement.

• Enhance the entire acquisition journey, including the medical questionnaire and checkout process, with a focus on improving clarity, user experience, and conversion rates.

• Conduct and leverage user research, including user interviews and usability testing, to deeply understand customer needs, pain points, and aspirations.

• Develop and utilize prototypes to validate design concepts and gather user feedback before extensive development.

• Define, track, and analyze key performance indicators (KPIs) for design projects, taking ownership of achieving and exceeding targets.

• Collaborate effectively with product managers, commercial managers, clinicians, and engineers in a cross-functional environment to identify problems, brainstorm solutions, and ensure seamless implementation.

• Mentor and guide other designers, fostering their professional development in both design craft and career progression.

• Contribute to the creation, maintenance, and evolution of a comprehensive design system to ensure brand consistency across all platforms and devices.

📝 Enhancement Note: The responsibilities highlight a strong focus on conversion rate optimization (CRO) and growth metrics, which are core to GTM operations. The emphasis on "business growth" and "achieving and evaluating success" of projects through KPIs indicates a need for a design professional who thinks like an operations leader, prioritizing measurable outcomes.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Design, Human-Computer Interaction, Psychology, or a related field is often preferred for senior design roles. Equivalent practical experience will also be considered.

Experience: 7+ years of progressive product design experience, with a significant emphasis on consumer-facing, mobile-first products.

Required Skills:

• Demonstrated experience in owning the end-to-end product design process for web-based products, particularly those focused on customer acquisition.

• Strong visual design skills with a keen eye for aesthetics, typography, color, and layout, coupled with a passion for high-quality craft.

• Proficiency in using Figma, including leveraging and contributing to design system libraries for consistent and efficient design execution.

• Proven ability to organize and facilitate qualitative user research methodologies, such as user interviews and usability testing, to gather actionable insights.

• Experience in prototyping tools to quickly iterate on designs and test user flows.

• Ability to effectively prioritize tasks and focus on delivering measurable outcomes rather than just outputs.

• Excellent communication and stakeholder management skills, capable of articulating design decisions and collaborating effectively with diverse teams.

• Fluent in both Portuguese and English, essential for daily interaction with international teams and local stakeholders.

• A demonstrable growth mindset, with a proactive approach to learning and problem-solving.

Preferred Skills:

• Experience designing for the healthcare industry, understanding specific user needs and regulatory considerations.

• Familiarity with A/B testing platforms and methodologies to optimize user interfaces and conversion rates.

• Experience in building or significantly contributing to design systems from the ground up.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to better collaborate with engineers.

• Experience mentoring junior designers and fostering a strong design culture.

📝 Enhancement Note: The requirement for 7+ years of experience, coupled with the emphasis on ownership, mentoring, and stakeholder management, positions this as a senior-level role where strategic thinking and operational execution are equally important. The fluency requirement in both Portuguese and English is critical for effective cross-cultural collaboration within a global company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, curated portfolio showcasing previously shipped websites and web-based products, with a clear emphasis on the acquisition journey.

• Detailed case studies that highlight your role in the complete product design process, from discovery and research to delivery and iteration.

• Demonstrations of how you've applied user research, prototyping, and testing to solve complex design problems and improve user experience.

• Examples of your contributions to design systems, showcasing your understanding of consistency, scalability, and component-based design.

Process Documentation:

• Evidence of your ability to define and track key metrics (KPIs) for design projects and demonstrate how your designs contributed to achieving business goals.

• Examples of how you've used A/B testing and other data-driven methods to validate hypotheses and optimize user flows for conversion.

• Case studies that illustrate your collaboration with cross-functional teams (Product Managers, Engineers, Commercial Managers, Clinicians) to bring designs to life.

• Demonstrations of your approach to user research, including how you identify customer needs and translate them into design solutions.

• Documentation or explanation of your process for mentoring junior designers and contributing to a positive design team culture.

📝 Enhancement Note: For a role with a strong growth and conversion focus, candidates must present a portfolio that not only showcases design aesthetics but also demonstrates a data-driven approach. The ability to articulate the impact of their design work through metrics and case studies is paramount.

💵 Compensation & Benefits

Salary Range:

Based on market research for Senior Product Designer roles in São Paulo, Brazil, with 7+ years of experience, a typical salary range would be R$ 12,000 to R$ 20,000 BRL per month. This estimate is derived from analysis of similar roles in major tech hubs in Brazil, considering the hybrid work model and the specific requirements of owning growth-focused product design.

Benefits:

• Competitive salary and potential for performance-based bonuses aligned with business growth.

• Comprehensive health insurance plan, covering medical, dental, and vision needs.

• Paid time off, including vacation days and public holidays, with potential for additional days based on tenure.

• Opportunities for professional development, including access to training, workshops, and conferences.

• Contribution to a pension or retirement savings plan.

• Potential for stock options or equity, depending on company policy and performance.

• Flexible working hours and a hybrid work model to support work-life balance.

Working Hours:

The standard working hours are approximately 40 hours per week, with flexibility to accommodate the hybrid work model and cross-functional collaboration needs across different time zones. Core working hours are expected to overlap with key stakeholders in Brazil and the UK for effective communication and project execution.

📝 Enhancement Note: Salary ranges for senior-level design roles in São Paulo can vary significantly. The provided range is a benchmark. Benefits are standard for tech companies in Brazil, with an emphasis on health and professional development, which are crucial for attracting and retaining senior talent in specialized roles like this.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (HealthTech) & E-commerce. Voy operates at the intersection of technology and healthcare, providing accessible and personalized medical treatments. This industry requires a blend of empathy, scientific accuracy, and user-centric design to build trust and drive adoption.

Company Size: Voy is a growing company, likely in the scale-up phase, indicated by its active hiring across multiple roles and international presence. This size suggests a dynamic environment with opportunities for significant impact but also potential for rapid change and evolving processes.

Founded: Founded in 2020, Voy is a relatively young company, positioning it as an innovative and forward-thinking organization. This youth implies a culture that is likely agile, adaptable, and focused on rapid iteration and growth.

Team Structure:

• The Product Design team is led by a Head of Product Design based in the UK, indicating an international reporting structure.

• The Senior Product Designer will report directly to the Head of Product Design (UK) and indirectly to Product & Marketing Teams in Brazil. This dual reporting suggests a need for strong communication and alignment across different regions and functions.

Methodology:

• Data-Driven Design: A strong emphasis on using quantitative and qualitative research, A/B testing, and key metrics to inform design decisions and measure success.

• Agile Development: Given the company's age and fast-paced environment, an agile or iterative product development methodology is highly probable, requiring designers to adapt quickly to changing requirements and feedback.

• User-Centric Approach: The core mission of improving people's health necessitates a deep focus on understanding and serving customer needs throughout the entire acquisition and treatment journey.

• Design System Integration: A commitment to building and maintaining a design system ensures consistency and efficiency across all user touchpoints.

Company Website: https://careers.joinvoy.com

📝 Enhancement Note: Voy's focus on HealthTech and its recent founding suggest a culture that values innovation, impact, and rapid growth. The hybrid work model and international collaboration point to a modern, adaptable workplace. The dual reporting structure means candidates must be adept at managing expectations and communication across different regions and leadership styles.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, implying a high level of autonomy, responsibility, and expertise. It commands a leadership position within the design function, particularly within the acquisition domain. The role is expected to not only execute design but also to influence strategy, mentor others, and contribute to the overall product vision.

Reporting Structure: The designer reports directly to the Head of Product Design (UK) and indirectly to Product & Marketing teams in Brazil. This structure provides exposure to both global design leadership and local market-specific product and marketing strategies. It requires strong communication skills to bridge potential cultural and operational differences.

Operations Impact: The Senior Product Designer will have a significant impact on Voy's revenue and business growth by optimizing the customer acquisition funnel. Success in this role directly translates to increased customer acquisition, improved conversion rates, and enhanced user understanding of Voy's services. The designer's work will be pivotal in educating potential customers and guiding them through the critical stages of the medical questionnaire and checkout process.

Growth Opportunities:

• Leadership Development: Opportunities to take on more complex projects, lead design initiatives, and potentially move into a Design Lead or Managerial role as the design team expands.

• Specialization: Deepen expertise in growth design, conversion rate optimization (CRO), and user acquisition strategies within the HealthTech sector.

• Cross-Functional Exposure: Gain valuable experience working closely with product management, marketing, commercial, and clinical teams, broadening understanding of business operations.

• Mentorship Experience: Develop leadership and coaching skills by mentoring junior designers, contributing to the overall talent development within the company.

• Impactful Product Development: Contribute to building products that have a direct and positive impact on people's health, offering a sense of purpose and fulfillment.

📝 Enhancement Note: The role offers a clear path for growth beyond individual contribution, with opportunities in leadership and specialization. The hybrid nature and international collaboration also provide unique skill development in managing remote teams and cross-cultural communication, which are increasingly valuable in modern operations.

🌐 Work Environment

Office Type: The role is designated as Hybrid, suggesting a blend of remote work and in-office collaboration. The São Paulo office is likely a modern co-working space or a dedicated office designed to foster collaboration, innovation, and a positive employee experience.

Office Location(s): Alameda Santos, 787, São Paulo, Brazil (CEP 01419-001). This central location in São Paulo is likely accessible via public transportation and surrounded by amenities, making it a convenient hub for in-office workdays.

Workspace Context:

• Collaborative Hub: The office space is expected to facilitate teamwork, brainstorming sessions, and cross-functional meetings, crucial for design sprints and problem-solving.

• Tools & Technology: Access to up-to-date design software (Figma), collaboration tools, and reliable internet connectivity is standard. The company likely provides necessary hardware or a stipend for home office setup.

• Team Interaction: Regular opportunities for face-to-face interaction with local product, marketing, and commercial teams, as well as virtual interactions with the global design and product leadership. This mix allows for both deep collaboration and broad strategic alignment.

Work Schedule: The standard 40-hour work week offers flexibility, allowing individuals to manage their time effectively between remote and in-office days. This flexibility is crucial for balancing deep work (often done remotely) with collaborative sessions (often in-office) and accommodating different time zones for international meetings.

📝 Enhancement Note: The hybrid model in a major city like São Paulo indicates a company that values both flexibility and in-person collaboration. The specific address suggests a professional business district, implying a well-equipped and professional office environment conducive to focused work and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: A deep dive into your portfolio, focusing on case studies related to growth, acquisition, or conversion optimization. You may be asked to present a specific project or complete a take-home design challenge simulating real-world problems Voy faces. This stage assesses your design process, problem-solving skills, and ability to articulate your rationale.

• Cross-Functional Interviews: Interviews with Product Managers, Commercial Managers, Clinicians, and potentially engineers to evaluate your collaboration skills, understanding of business objectives, and ability to work within a cross-functional team.

• Hiring Manager / Head of Design Interview: A final interview with the Head of Product Design (UK) to assess your senior-level strategic thinking, leadership potential, mentorship capabilities, and alignment with Voy's design philosophy and culture.

Portfolio Review Tips:

• Focus on Impact: Clearly articulate the business problem, your design process, the solutions you proposed, and the measurable outcomes (e.g., conversion rate improvements, user engagement metrics). Use data and metrics prominently.

• Showcase Growth & Acquisition: Highlight projects specifically related to user acquisition, onboarding, landing pages, checkout flows, or any initiatives aimed at driving business growth.

• Demonstrate Process: Walk through your thought process, including research methods, user testing, A/B testing, and how you iterated based on feedback and data.

• Design System Contribution: If applicable, showcase your work with design systems, explaining how you used or contributed to them for consistency and efficiency.

• Portuguese & English: Be prepared to discuss your portfolio in both languages, especially if the interview is conducted in Portuguese.

Challenge Preparation:

• Understand the Business: Research Voy's business model, target audience, products, and recent growth initiatives. Understand the specific challenges in the Brazilian healthcare market.

• Focus on Metrics: For any design challenge, think about how you would measure success. What metrics would you track? How would you iterate based on data?

• Growth Frameworks: Familiarize yourself with common growth frameworks (e.g., AARRR, HEART) and how design can influence each stage.

• Brazilian Market Nuances: Consider cultural nuances, user behaviors, and technological adoption specific to Brazil when approaching any design task.

📝 Enhancement Note: The interview process emphasizes practical application and business impact, typical for senior growth-focused roles. A strong portfolio that quantifies design's contribution to business objectives is critical. Be ready to demonstrate fluency and cultural understanding in both Portuguese and English.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool for UI/UX design, prototyping, and collaboration. Proficiency in using its libraries and features for design system implementation is essential.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with dedicated prototyping tools like InVision, Adobe XD, or Principle might be beneficial for more complex interactions.

• User Research Platforms: Tools for conducting and analyzing user interviews and usability tests (e.g., UserTesting.com, Lookback, Maze).

Analytics & Reporting:

• A/B Testing Platforms: Experience with tools like Google Optimize, Optimizely, VWO, or similar platforms for experiment design and analysis.

• Web Analytics: Proficiency in tools such as Google Analytics, Mixpanel, or Amplitude to understand user behavior, track conversion funnels, and measure the impact of design changes.

• Data Visualization/Dashboarding: Familiarity with tools like Tableau, Power BI, or Looker for interpreting data and presenting insights to stakeholders.

CRM & Automation:

• While not a direct CRM role, understanding how user data flows from acquisition channels into CRM systems (e.g., Salesforce, HubSpot) and how design impacts lead generation and qualification can be advantageous.

Collaboration & Project Management:

• Jira/Confluence: Common tools for managing development workflows and documenting processes, especially in agile environments.

• Slack/Microsoft Teams: For daily communication and team collaboration.

📝 Enhancement Note: The technology stack heavily emphasizes design and analytics tools crucial for growth-focused product design. Proficiency in Figma and A/B testing platforms is non-negotiable. Understanding how design integrates with analytics and CRM systems will be key to demonstrating operational impact.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and serving the needs of patients and potential customers, ensuring their health and well-being are paramount.

• Data-Driven Decision Making: A culture that values evidence and data over assumptions, using metrics and research to guide product development and strategic choices.

• Collaboration & Transparency: Open communication and close teamwork across departments (Product, Marketing, Commercial, Clinical, Engineering) to achieve shared goals.

• Growth & Innovation: A proactive mindset towards identifying opportunities for improvement, experimenting with new ideas, and driving continuous progress in product and user experience.

• Ownership & Accountability: Empowering individuals to take responsibility for their work, from conception to successful implementation and measurable outcomes.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with product managers to define strategy, commercial teams to understand market needs, clinicians for medical accuracy, and engineers for technical feasibility and implementation.

• Feedback Loops: A culture that encourages constructive feedback, both giving and receiving, to foster continuous improvement in designs and processes. Regular design critiques and syncs are likely.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings across the design team and with other departments to elevate the collective understanding and capabilities.

📝 Enhancement Note: Voy's values likely blend the empathy required in healthcare with the data-driven agility of a tech startup. The emphasis on collaboration and ownership is crucial for a hybrid, international team, ensuring alignment and efficient execution of growth strategies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Growth and User Well-being: Ensuring that the drive for conversion and business growth does not compromise the user's health, trust, or understanding, especially in a sensitive industry like healthcare.

• Navigating Complex User Journeys: Designing intuitive and educational experiences for a medical questionnaire and checkout process that can be complex and sensitive for users.

• International Collaboration: Effectively collaborating with and aligning design efforts across different time zones, cultures, and functional teams (UK Design Head, Brazil Product/Marketing).

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to new hypotheses, market feedback, and business priorities in a startup setting.

• Mentoring and Development: Effectively mentoring junior designers while also managing senior-level responsibilities and individual contributions.

Learning & Development Opportunities:

• Deep Dive into Growth Design: Gain specialized expertise in conversion rate optimization (CRO), A/B testing strategies, and user acquisition funnel design.

• HealthTech Industry Insights: Develop a nuanced understanding of the healthcare technology landscape, patient journeys, and regulatory considerations.

• Global Design Leadership: Learn from and contribute to design strategies at an international level, gaining exposure to different market approaches.

• Mentorship & Leadership Skills: Hone leadership abilities through mentoring, project leadership, and potentially influencing design strategy for the Brazilian market.

• Design System Evolution: Contribute to the ongoing development and scaling of a critical design asset that impacts all of Voy's products.

📝 Enhancement Note: The challenges are typical for growth-focused roles in dynamic startups, particularly within regulated industries. The growth opportunities are well-defined, offering a clear path for advancement and specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you significantly improved a conversion rate through design. What was your process, and what were the key metrics?" (Focus on data, process, and measurable impact)

• "How would you design a medical questionnaire that is both comprehensive for data collection and empathetic towards the user's health concerns?" (Assess understanding of user needs, sensitivity, and design problem-solving)

• "Walk us through your experience with A/B testing. How do you generate hypotheses, design experiments, and interpret results?" (Evaluate data-driven approach and experimentation skills)

• "How do you balance the needs of different stakeholders (e.g., Marketing, Product, Clinical) when designing a feature?" (Assess collaboration and stakeholder management)

Company & Culture Questions:

• "What interests you about Voy and the HealthTech industry specifically?" (Demonstrate research and genuine interest)

• "How do you approach building and maintaining a design system, especially in a fast-paced environment?" (Assess understanding of design operations and scalability)

• "How do you stay updated on the latest design trends and technologies, particularly in growth and conversion optimization?" (Showcase continuous learning and passion)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly outline the problem, your role/responsibilities, the process you followed, the solutions you designed, and the quantifiable results.

• Highlight Growth Metrics: Emphasize how your designs directly contributed to business objectives like increased sign-ups, improved conversion rates, or reduced drop-offs.

• Showcase Collaboration: Mention how you worked with cross-functional teams and incorporated their feedback.

• Be Ready for Questions: Anticipate questions about your design choices, challenges faced, and alternative solutions considered.

• Portuguese & English: Be prepared to present and discuss your portfolio in both languages if requested, demonstrating fluency and confidence.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of strong design craft, robust process, data-driven decision-making, and effective collaboration. The ability to articulate impact in both Portuguese and English will be a significant advantage.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the Voy careers portal link provided.

• Curate Your Portfolio: Select 3-5 case studies that best showcase your experience in growth, acquisition, conversion optimization, and mobile-first design. Ensure each case study clearly details the problem, your process, your solutions, and quantifiable results.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "Product Design," "Growth," "Acquisition," "Figma," "A/B Testing," "User Research," "Stakeholder Management," and "Mentoring." Quantify your achievements wherever possible.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on clear communication, storytelling, and demonstrating your understanding of business impact. Be ready to discuss your process and rationale in detail.

• Research Voy: Thoroughly research Voy's mission, products, target audience, and recent news. Understand their position in the HealthTech market and the specific challenges they aim to solve in Brazil.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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