Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: TBC BANK

Location: Tbilisi, Georgia

Job Type: Full-time

Category: Product Design / GTM Operations Support

Date Posted: 2026-08-25T13:55:28.71

Experience Level: 5-10 years

Remote Status: Hybrid

🚀 Role Summary

• This role is integral to the Go-To-Market (GTM) strategy by designing user-centric digital products that enhance customer experience and drive business objectives within the financial sector.

• The Senior Product Designer will lead the end-to-end design process for product features, ensuring alignment with business goals and customer needs through data-driven insights and user research.

• Collaboration with cross-functional teams, including Product Managers, Engineers, Analysts, and Researchers, is critical for successful product development and GTM execution.

• The position requires a strong focus on improving key performance indicators (KPIs) and metrics through thoughtful design solutions, contributing directly to the company's digital transformation initiatives.

📝 Enhancement Note: While the title is "Senior Product Designer," the responsibilities, especially "Own features from start to finish – figure out the problem, design the solution, make sure it works" and "Work with PMs, engineers, analysts, researchers and writers," clearly indicate a role deeply embedded in the GTM product development lifecycle, requiring strong collaboration with operational teams to ensure successful product launches and adoption. The mention of "shipping things that actually improve metrics" further solidifies its GTM operational relevance.

📈 Primary Responsibilities

• Lead the entire product design lifecycle for new features and enhancements, from initial concept and user research to detailed UI/UX design and final implementation, ensuring seamless GTM integration.

• Conduct thorough user research, analyze customer data, map user journeys, and define success metrics to inform design decisions and validate product strategies.

• Develop intuitive and effective user experiences that address identified customer pain points and business requirements, directly impacting user adoption and satisfaction.

• Collaborate closely with Product Managers, Engineers, Analysts, Researchers, and Content Strategists to translate business needs into compelling product designs and ensure successful product launches.

• Contribute to the evolution and maintenance of the company's design system, ensuring consistency, scalability, and efficiency across all digital products.

• Champion a data-informed design approach, using analytics and user feedback to iterate on designs and optimize product performance post-launch.

• Proactively identify opportunities for product improvement and innovation that align with TBC's strategic objectives and digital transformation goals.

📝 Enhancement Note: The responsibilities have been expanded to highlight the GTM operational aspects, such as "ensuring seamless GTM integration," "impact user adoption and satisfaction," and "optimize product performance post-launch," which are critical for revenue operations and sales enablement.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is often preferred for senior roles. Equivalent practical experience will be considered.

Experience: 5-6 years of professional experience designing digital products within cross-functional, agile teams. Experience in product development and GTM strategy execution is highly valued.

Required Skills:

• Product Thinking & Strategy: Ability to understand business objectives, market dynamics, and customer needs to define product vision and strategy.

• User Research & Analysis: Proficiency in conducting qualitative and quantitative user research, analyzing customer feedback, and interpreting usage data to drive design decisions.

• User Journey Mapping & JTBD: Expertise in mapping customer journeys and applying the Jobs-to-be-Done (JTBD) framework to identify core user needs and motivations.

• Visual Design & Interaction Design: Strong skills in creating aesthetically pleasing, intuitive, and functional user interfaces and interactive experiences.

• Figma Proficiency: Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity design.

• Design System Management: Experience in building, maintaining, and scaling design systems for consistency and efficiency.

• Data-Driven Decision Making: Ability to leverage analytics and metrics to inform design choices and measure the impact of design solutions.

• Cross-functional Collaboration: Proven ability to work effectively with product managers, engineers, researchers, and other stakeholders.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design decisions and rationale clearly to diverse audiences.

• Problem-Solving: Strong analytical and problem-solving skills to tackle complex design challenges.

Preferred Skills:

• Banking/Fintech Domain Expertise: Prior experience designing products for the banking or fintech industry.

• AI Tools & Modern Technologies: Familiarity with and willingness to work with Artificial Intelligence (AI) tools and emerging technologies in product design.

• Agile/Scrum Methodologies: Experience working within agile development environments.

• Prototyping Tools: Proficiency with additional prototyping tools beyond Figma.

• Leadership & Mentorship: Experience mentoring junior designers and leading design initiatives.

📝 Enhancement Note: The skills section has been significantly expanded to include operational relevance, such as "Product Thinking & Strategy," "User Research & Analysis," "Data-Driven Decision Making," and "Cross-functional Collaboration," aligning with the operational demands of a GTM role. Specific mention of "AI Tools & Modern Technologies" has been added based on the company description.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-6 years of shipped product design work, demonstrating end-to-end ownership of features from conception to launch.

• Case studies that clearly articulate the problem statement, user research findings, design process, key decisions made, and the measurable impact of the solutions on business metrics (e.g., conversion rates, user engagement, task completion).

• Examples of user journey maps, wireframes, interactive prototypes, and final UI designs for digital products, preferably within the fintech or banking sector.

• Demonstrations of how you have utilized data analytics and user feedback to iterate and improve product designs.

• Evidence of experience working within cross-functional teams and collaborating with engineering and product management. Process Documentation:

• Showcase your ability to document design processes, including user research methodologies, design decision rationale, and collaboration workflows.

• Provide examples of how you have contributed to or maintained design systems, including documentation of components, guidelines, and best practices.

• Illustrate your approach to defining and tracking design success metrics, linking them to broader business and GTM objectives.

• Demonstrate a structured approach to problem-solving, outlining how you identify, analyze, and resolve complex design challenges.

📝 Enhancement Note: This section is tailored to emphasize the operational aspects of a design portfolio, focusing on measurable impact, GTM alignment, and structured process documentation, which are crucial for evaluating a candidate's ability to contribute to operational success.

💵 Compensation & Benefits

Salary Range: Given the Senior Product Designer title, 5-6 years of experience, and the location in Tbilisi, Georgia, a competitive salary range can be estimated. Based on regional benchmarks for experienced design professionals in tech and finance, the estimated annual salary range is approximately 60,000 - 90,000 GEL. This estimate considers the cost of living in Tbilisi, the demand for skilled product designers, and the seniority of the role.

Benefits:

• Comprehensive Health Insurance: Fully covered by TBC for the employee.

• Family Health Insurance Option: Opportunity to extend coverage to family members at the employee's cost.

• Technology Provision: Provision of a laptop and all necessary design tools required for the role.

• Professional Development: Access to experienced product teams and opportunities for learning and growth.

• Hybrid Work Schedule: Flexibility with a hybrid model: 3 days in the office (Monday-Wednesday) and 2 flexible days.

• Career Growth: Opportunities within a leading financial institution.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with a hybrid arrangement allowing for flexibility on certain days.

📝 Enhancement Note: Salary range is estimated based on the role, experience level, and location. Research for this estimate involved reviewing general salary data for Senior Product Designers in Eastern European markets and adjusting for the specific context of Georgia and the fintech industry. Benefits are detailed as provided in the input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking / Fintech. TBC BANK is positioned as a leading financial institution in its region, actively leveraging data analytics, artificial intelligence, and digital products to innovate and enhance customer service. This industry context means a focus on security, compliance, user trust, and efficiency in digital product design.

Company Size: TBC BANK is a large, established financial institution, likely employing a significant number of individuals across various departments. This implies a structured organizational environment with opportunities for specialization and career progression, as well as established processes and potential for complex cross-functional collaboration.

Founded: While the founding date is not provided, TBC BANK's description as a "leading financial institution" suggests a long-standing presence, implying a mature corporate culture that is now embracing digital transformation and modern technologies like AI.

Team Structure:

• The design team is likely part of a broader Product or Digital Innovation department.

• The Senior Product Designer will report to a Design Lead or Head of Product Design.

• Collaboration will be constant with Product Managers, Engineers, Data Analysts, UX Researchers, and potentially Marketing and GTM specialists.

• The hybrid work schedule indicates a balance between in-office collaboration and individual focused work. Methodology:

• Data-Driven Design: Emphasis on using data analytics, customer feedback, and user research to inform all design decisions.

• Agile Development: Working within cross-functional teams suggests an agile or iterative development approach.

• User-Centricity: A strong focus on understanding and solving customer problems through design.

• Innovation: Embracing AI and digital products indicates a forward-thinking approach to service delivery and product development.

Company Website: https://tbcbank.ge/en/

📝 Enhancement Note: The company culture section is enriched with inferences drawn from the industry, company size, and explicit mentions of AI and digital products, providing context for how a Senior Product Designer would operate.

📈 Career & Growth Analysis

Operations Career Level: This role is at a senior individual contributor level within the Product Design function. It signifies a significant degree of autonomy, responsibility, and the expectation to lead design initiatives for key product features. The focus on "shipping things that actually improve metrics" and owning features from start to finish positions this role as critical to the success of GTM strategies by ensuring products are not just designed well, but also perform effectively in the market.

Reporting Structure: The Senior Product Designer will likely report to a Design Manager, Head of Product Design, or a Director of Product. They will work closely with Product Managers who own the product roadmap and business strategy, and with Engineering teams responsible for implementation. This structure necessitates strong communication and alignment skills to navigate different priorities and perspectives.

Operations Impact: The Senior Product Designer's work directly impacts the company's operational efficiency and revenue generation by:

• Designing intuitive interfaces that reduce customer support load and increase self-service adoption.

• Creating engaging user experiences that drive higher conversion rates and customer retention.

• Ensuring product usability and accessibility, which are key operational considerations for widespread adoption.

• Contributing to the development of digital products that are scalable and maintainable, reducing long-term operational costs. Growth Opportunities:

• Leadership in Design: Potential to move into a Lead Product Designer or Design Manager role, mentoring other designers and shaping design strategy.

• Specialization: Opportunity to deepen expertise in specific areas like fintech product design, AI-driven user experiences, or design system architecture.

• Cross-functional Mobility: Potential to transition into Product Management or GTM strategy roles, leveraging a deep understanding of user needs and product development.

• Strategic Influence: Increased involvement in product strategy discussions and roadmap planning as experience within TBC grows.

📝 Enhancement Note: This analysis focuses on how the "Senior Product Designer" role interfaces with operational success and GTM execution, providing insights into career progression within an operational context.

🌐 Work Environment

Office Type: The role operates within a hybrid work model, indicating a modern office environment designed for collaboration and focused work. TBC BANK is a large institution, so the office is likely well-equipped with professional workspaces.

Office Location(s): The primary office location is Tbilisi, Georgia, with a requirement for the candidate to reside in Tbilisi. The hybrid schedule requires 3 days per week in the office (Monday-Wednesday). This setup facilitates in-person collaboration, team meetings, and access to office resources.

Workspace Context:

• Collaborative Spaces: The office environment will likely include meeting rooms, breakout areas, and open-plan spaces conducive to team collaboration and brainstorming sessions.

• Tools & Technology: Access to necessary design software (Figma), hardware (laptop), and potentially other collaboration and project management tools.

• Team Interaction: Regular opportunities for face-to-face interaction with product managers, engineers, researchers, and fellow designers, fostering a strong team dynamic and efficient communication.

• Focused Work: The remaining two flexible days allow for concentrated individual work, research, or remote collaboration as needed.

Work Schedule: The work schedule is full-time, with a hybrid arrangement. The in-office days (Mon-Wed) are structured for team synergy and critical discussions, while the flexible days offer autonomy and support work-life balance for tasks requiring deep focus.

📝 Enhancement Note: The description of the work environment is framed around how it supports collaboration and efficiency, key aspects for operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: CV and portfolio review to assess qualifications, experience, and alignment with the role's requirements.

• Hiring Manager/Team Interview: Discussion focused on your background, design philosophy, and approach to product design challenges. Expect questions about your portfolio pieces.

• Design Challenge/Case Study Presentation: A practical exercise or presentation of a chosen portfolio case study, demonstrating your problem-solving skills, design process, and ability to articulate your rationale and the impact of your work. This is where your understanding of metrics and GTM alignment will be crucial.

• Cross-functional Team Interview: Meeting with potential colleagues (e.g., Product Managers, Engineers) to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and overall fit within the organization.

Portfolio Review Tips:

• Focus on Impact: For each case study, clearly articulate the problem, your role, the design solution, and most importantly, the measurable results (e.g., improved conversion, increased engagement, reduced errors). Quantify impact wherever possible.

• Show Your Process: Detail your thought process, research methods, iterations, and decision-making rationale. Explain why you made certain design choices.

• Highlight Collaboration: Demonstrate how you worked with cross-functional teams, including engineers and product managers, and how you incorporated their feedback.

• Tailor to TBC: If possible, subtly align your case studies with the fintech industry or demonstrate an understanding of TBC's digital presence and potential areas for improvement.

• Be Concise & Clear: Ensure your portfolio is easy to navigate and your explanations are clear and to the point. Use visuals effectively.

Challenge Preparation:

• Understand the Business Context: If given a case study, research TBC BANK and the Georgian financial market to inform your approach.

• Focus on Problem-Solving: Demonstrate a structured approach to defining the problem, exploring solutions, and justifying your recommendations.

• Practice Articulating Metrics: Be ready to discuss how you would measure the success of your proposed solution and how it aligns with business goals.

• Prepare for Questions on AI/Data: Given TBC's focus on AI and data, be ready to discuss how you would incorporate these into your design process.

📝 Enhancement Note: This section provides actionable advice for candidates, specifically highlighting how to present their portfolio and prepare for challenges in a way that demonstrates operational understanding and GTM relevance.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool mentioned, essential for UI design, prototyping, and collaboration. Proficiency is a must.

• Design Systems: Experience with creating, contributing to, or utilizing established design systems is critical for maintaining consistency and efficiency.

• Prototyping Tools: While Figma is specified, familiarity with other advanced prototyping tools can be advantageous.

Analytics & Reporting:

• User Analytics Platforms: Experience with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to track user behavior, engagement, and conversion rates.

• Data Visualization Tools: Familiarity with tools that help in understanding and presenting data insights, which can inform design decisions.

• BI Tools (Basic Understanding): Awareness of how data is presented and utilized by business intelligence tools can be helpful for understanding performance metrics.

CRM & Automation:

• CRM Systems (Conceptual Understanding): While not a direct CRM role, understanding how customer data is managed in systems like Salesforce or similar can provide context for user journey design within financial products.

• Workflow Automation Tools (Conceptual Understanding): Awareness of how workflows are automated can inform the design of user experiences that integrate seamlessly with backend processes.

• AI Tools: Explicitly mentioned as a technology to work with, indicating potential use of AI in design assistance, personalization, or data analysis.

📝 Enhancement Note: This section details the expected technology stack, emphasizing tools and platforms relevant to product design within a data-driven and AI-integrated environment, crucial for GTM operations.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A deep commitment to understanding and solving customer problems, ensuring that all designs deliver real value and ease of use.

• Data-Driven Approach: Decisions are grounded in research, analytics, and user feedback, aiming for measurable impact and continuous improvement.

• Collaboration & Teamwork: A strong emphasis on working effectively with diverse teams (Product, Engineering, Research) to achieve shared goals.

• Innovation & Adaptability: Willingness to explore new technologies, including AI, and adapt design strategies to evolving market needs and company objectives.

• Ownership & Accountability: Taking responsibility for features from conception to successful launch and performance, with a focus on delivering tangible business results.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration with product management for strategy and roadmap alignment, and with engineering for feasibility and implementation.

• Iterative Feedback Loops: Openness to receiving and giving constructive feedback throughout the design and development process to refine solutions.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings across teams to foster collective growth and efficiency.

• Data-Informed Discussions: Design discussions are expected to be backed by evidence, enabling productive debates focused on user needs and business outcomes.

📝 Enhancement Note: This section interprets the implied company culture and values through the lens of operations, highlighting how these translate into daily work and team interactions for a product designer.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively translating diverse user needs and complex business requirements into cohesive and optimal product designs within a regulated industry like banking.

• Navigating Complex Systems: Understanding and designing for intricate financial workflows and backend systems, potentially involving legacy technologies alongside modern AI integrations.

• Driving Data Adoption: Ensuring that data insights are effectively gathered, interpreted, and acted upon by the design team and stakeholders to inform design iterations.

• Staying Ahead of Technological Advaves: Continuously learning and integrating new technologies, such as AI tools, into the design process while maintaining user-centricity and ethical considerations.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas such as user research methodologies, interaction design patterns for complex applications, and advanced prototyping techniques.

• Fintech & AI Specialization: Gaining in-depth knowledge of the financial services industry and hands-on experience with AI applications in product design.

• Leadership Development: Potential to take on mentorship roles, lead design sprints, and contribute to strategic product planning.

• Cross-functional Exposure: Learning from and collaborating with experts in product management, engineering, data science, and business strategy within TBC BANK.

📝 Enhancement Note: This section addresses potential challenges and growth paths, framing them within an operational context relevant to a Senior Product Designer role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you owned a product feature from initial concept to launch. What was the problem, your solution, and how did you measure its success?" (Focus on your process, data usage, and impact on metrics.)

• "How do you approach user research when designing for a new feature in a regulated industry like banking? What methods would you prioritize?" (Highlight your understanding of user needs vs. compliance.)

• "Imagine we want to improve customer onboarding for our mobile banking app. Walk me through your design process, including how you'd involve other teams and measure success." (Demonstrate structured thinking, collaboration, and metric-driven outcomes.) Company & Culture Questions:

• "Based on your understanding of TBC BANK, what do you see as the biggest design opportunities or challenges for our digital products?" (Show you've researched and understand their industry and goals.)

• "How do you ensure your designs are user-centric while also meeting business objectives and technical constraints?" (Focus on balancing competing priorities.)

• "Describe your experience working with AI tools or data analytics in your design process. How do you see these evolving product design?" (Connect to TBC's stated focus.) Portfolio Presentation Strategy:

• Storytelling with Data: For each case study, structure your narrative around the problem, your solution, and the quantifiable results. Use charts and metrics to visually represent impact.

• Emphasize Your Role: Clearly define your contributions, especially if you worked in a team. Highlight your decision-making process and how you influenced the outcome.

• Showcase Collaboration: Explain how you worked with PMs, engineers, and other stakeholders, and how you managed feedback and disagreements.

• Focus on Process & Rationale: Be prepared to explain why you made specific design choices, linking them back to user research, data, or business goals.

• Keep it Concise: Allocate a specific amount of time for each case study and practice your delivery to stay within limits.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements and context of the role, emphasizing operational impact and data-driven design.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your CV, portfolio, and a short note about how you got into product design through the provided application link.

• Portfolio Customization: Select 2-3 of your strongest case studies that demonstrate end-to-end ownership, measurable impact on key metrics, and experience working in cross-functional teams. Tailor your presentation to highlight your understanding of the fintech industry and data-driven design.

• Resume Optimization: Ensure your resume clearly outlines your 5-6 years of product design experience, highlighting achievements related to user research, data analysis, design system contributions, and successful product launches. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, decision rationale, and the business impact of your work. Be ready to discuss your experience with Figma, design systems, and how you leverage data and AI. Prepare specific examples for behavioral questions.

• Company Research: Familiarize yourself with TBC BANK's digital products, mission, and recent news. Understand their position in the Georgian financial market and their commitment to digital transformation and AI.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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