Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Perchwell

Location: New York, NY, USA

Job Type: Full-Time

Category: Product Design

Date Posted: May 4, 2026

Experience Level: 7+ Years

Remote Status: Hybrid (4 days/week in office)

🚀 Role Summary

• Lead the full design lifecycle for key Perchwell workflows, from early concepts and user flows through high-fidelity mockups and engineering handoff, with a focus on complex, data-rich B2B SaaS platforms.

• Translate intricate, data-heavy workflows into intuitive, elegant interfaces that significantly reduce friction and cognitive load for real estate professionals.

• Act as a design lead for substantial segments of Perchwell’s user experience, ensuring quality, consistency, and velocity in partnership with Product and Engineering leadership.

• Drive the adoption and enforcement of Perchwell’s evolving design system across web and mobile to ensure consistency, scalability, and reduced engineering overhead.

• Validate design direction through rigorous user feedback, usability testing, and rapid iteration, ensuring a high bar for usability and polish before development commences.

📝 Enhancement Note: This role is positioned as a senior, high-leverage individual contributor focused on strategic product design execution, particularly within the complex domain of real estate technology infrastructure. The emphasis on rebuilding core workflows and leading material segments of the user experience indicates a significant impact on the platform's future.

📈 Primary Responsibilities

• Spearhead the end-to-end design execution of strategic initiatives and core workflows, including significant rebuilding of existing functionalities for Perchwell's real estate listings platform.

• Develop intuitive and elegant user interfaces that distill complex, data-intensive workflows into digestible and actionable experiences for real estate agents.

• Collaborate closely with Product and Engineering Leads to ensure alignment on requirements, scope, and project sequencing from the initial stages of concept development.

• Champion the adoption and consistent application of Perchwell’s growing design system, ensuring cross-platform coherence and streamlining development efforts.

• Conduct and leverage user feedback, usability testing, and iterative prototyping to validate design concepts and ensure optimal user experience before and during development.

• Contribute to the continuous evolution and refinement of Perchwell’s cross-platform design language, ensuring a cohesive experience across web and mobile applications.

• Facilitate and lead usability and end-user feedback sessions to gather crucial insights for design improvements and product strategy.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership and hands-on execution, with a strong emphasis on process optimization within a data-intensive B2B environment. The need to translate complex requirements into intuitive designs and manage cross-functional coordination points to a role requiring both strong technical design skills and excellent communication abilities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles and user-centered design methodologies is essential, often gained through formal education or equivalent practical experience.

Experience: Minimum of 7 years of experience designing complex digital products, with a preference for candidates who have worked in B2B SaaS or enterprise-grade platforms, demonstrating a capacity for handling intricate user workflows and data visualization.

Required Skills:

• A robust portfolio showcasing systems-level thinking, proficiency in designing data-rich interfaces, and a high degree of craft execution in past projects.

• Demonstrated experience in building and maintaining design systems for both web and native mobile applications, with specific familiarity with Google's Material Design and Apple's Human Interface Guidelines (HIG).

• Proven track record of leading significant product initiatives, requiring extensive cross-functional coordination and presenting to executive stakeholders.

• Deep expertise in interaction design principles, information architecture best practices, and the implementation of scalable design systems.

• Proficiency in using Figma for design execution, wireframing, prototyping, and high-fidelity mockups.

• Strong communication and interpersonal skills, with a demonstrated ability to influence product strategy and direction through well-reasoned arguments and effective user advocacy.

Preferred Skills:

• Prior experience designing for enterprise workflows, the real estate technology sector, or multi-sided platform businesses.

• Experience leading and synthesizing insights from usability and end-user feedback sessions.

📝 Enhancement Note: The experience requirement emphasizes complex digital products, particularly B2B SaaS and enterprise platforms, indicating a need for designers comfortable with intricate data and business logic. The explicit mention of Figma, Material Design, and Apple HIG suggests a need for familiarity with industry-standard design tools and platform-specific guidelines.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase projects demonstrating systems-level thinking, highlighting how designs scale and maintain consistency across a platform.

• Present case studies of complex, data-rich interfaces, emphasizing clarity, usability, and effective data visualization techniques.

• Detail your contributions to or experience with building and maintaining design systems, including how they improve efficiency and consistency.

Process Documentation:

• Illustrate your design process from initial concept to final handoff, including user research, ideation, wireframing, prototyping, and usability testing.

• Document how you translate detailed product requirements into intuitive and scalable user experiences, focusing on simplifying complex workflows.

• Explain your approach to driving adoption and enforcement of design systems, detailing how you ensure consistency and reduce development overhead.

• Demonstrate how you validate design direction through user feedback and iterative refinement, showcasing your commitment to user-centered design.

📝 Enhancement Note: The portfolio requirements are critical for this role, emphasizing not just visual design but also systems thinking, data handling, and cross-functional collaboration. Candidates must clearly articulate their design process and demonstrate how their work drives efficiency and consistency, particularly relevant for a B2B SaaS platform.

💵 Compensation & Benefits

Salary Range: $140,000 - $180,000 base salary per year.

Benefits:

• Flexible Paid Time Off (PTO)

• 10 paid company holidays

• 401K plan with a company match

• Comprehensive Medical, Dental, and Vision insurance plans

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options

• Commuter benefits program

• Generous Parental Leave policy

• Annual company-wide onsite or offsite events

• Stock options package

• Beautiful office in Soho, Manhattan, featuring a stocked kitchen, catered breakfast and lunch once per week, and regular happy hours/meet-ups.

Working Hours: The role is full-time, with an expectation of approximately 40 hours per week. The company operates with a hybrid model, requiring 4 days per week in the New York City HQ.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in New York City, reflecting the experience level and the importance of the position. The benefits package is comprehensive, offering standard health and retirement benefits along with perks that foster work-life balance and team cohesion. The hybrid requirement is specific, indicating a structured approach to in-office collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate Technology / PropTech. Perchwell operates at the intersection of real estate and technology, providing critical infrastructure for agents with a modern, AI-powered platform designed to disrupt legacy systems. The company's focus on data intelligence and agent empowerment positions it as an innovator in a multi-trillion dollar industry.

Company Size: Perchwell is a growing venture-backed startup, implying a dynamic and fast-paced environment. As a startup, it likely fosters a culture of innovation, agility, and direct impact, where individual contributions are highly visible.

Founded: Perchwell was founded with the vision to modernize real estate listings infrastructure. Its backing by prominent venture capital firms like Lux Capital and Founders Fund, along with strategic MLS partnerships, underscores its strong market validation and ambitious growth trajectory.

Team Structure:

• The Product Design team is likely integrated closely with Product Management and Engineering, forming cross-functional pods or squads focused on specific product areas or strategic initiatives.

• As a Senior Product Designer, you will likely report to a Head of Design or Design Lead, with significant autonomy in leading design efforts for defined product segments.

Methodology:

• Perchwell emphasizes an AI-powered, data-driven approach to product development, suggesting that data analysis and insights play a crucial role in design decisions and strategy.

• Workflow planning and optimization are central to the company's mission, as it aims to simplify complex processes for real estate agents.

• Automation and efficiency are likely core tenets, reflecting the use of modern technology to streamline user experiences and internal operations.

Company Website: https://www.perchwell.com/

📝 Enhancement Note: The company culture is likely to be fast-paced, innovative, and data-centric, characteristic of a well-funded tech startup in a traditional industry. The emphasis on modern architecture, AI, and agent empowerment suggests a forward-thinking and user-focused approach to product development.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, signifying a high level of individual contribution and leadership within the design function. It requires deep expertise and the ability to operate autonomously on complex projects, influencing product strategy and mentoring junior designers.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Design, working within a product team structure that involves close collaboration with Product Managers and Engineering Leads. This structure allows for direct impact on product roadmaps and execution.

Operations Impact: The role has a direct and significant impact on Perchwell's core product offering. By leading the design of critical workflows and ensuring a high-quality, intuitive user experience, the Senior Product Designer will directly influence user adoption, agent efficiency, and ultimately, the company's success in transforming the real estate technology market. The focus on rebuilding core workflows means this role is pivotal in shaping the platform's future capabilities and competitive edge.

Growth Opportunities:

• Skill Advancement: Opportunities to deepen expertise in complex data visualization, AI-driven design features, and cross-platform design systems. Potential to lead design initiatives for new product areas or advanced features.

• Leadership Development: Progress towards a Lead Designer or Design Manager role, involving team leadership, strategic planning, and mentoring junior designers. The company's growth trajectory suggests potential for increased responsibility within the design team.

• Industry Specialization: Further develop expertise in real estate technology and B2B SaaS platforms, becoming a subject matter expert in a high-value, evolving industry.

📝 Enhancement Note: This role offers a clear path for career progression, moving from senior individual contributor to potential leadership positions. The emphasis on complex B2B SaaS and AI-driven features provides opportunities for specialized skill development within a high-growth industry.

🌐 Work Environment

Office Type: Perchwell maintains a modern office space in Soho, Manhattan, designed to foster collaboration and innovation. It's a physical headquarters where the majority of the team is expected to work from, supporting a hybrid model.

Office Location(s): The primary office is located in Soho, Manhattan, a vibrant and accessible area in New York City. This location offers excellent public transportation links and is surrounded by amenities.

Workspace Context:

• The office environment is designed to be collaborative, with spaces conducive to team meetings, brainstorming sessions, and focused work.

• Access to modern design tools and technology, including Figma, is standard. The company invests in the necessary software and hardware to support effective product design.

• Opportunities for direct interaction with Product, Engineering, and other design team members are abundant, facilitating strong cross-functional relationships and quick feedback loops.

Work Schedule: A hybrid work schedule is in place, requiring employees to be in the New York City office at least 4 days per week. This structure aims to balance the benefits of in-person collaboration and team cohesion with the flexibility of remote work. Standard working hours are anticipated, aligning with typical business operations in the tech industry.

📝 Enhancement Note: The hybrid work model, with a specific requirement for 4 days in the New York City office, indicates a company that values in-person collaboration while offering some flexibility. The office location in Soho suggests a desirable work environment with access to city amenities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, interest in the role, and cultural fit.

• Portfolio Presentation: A dedicated session where you will present your portfolio, focusing on 2-3 key projects that demonstrate your systems thinking, data-rich interface design, and cross-functional collaboration skills. Be prepared to discuss your design process, challenges, and outcomes.

• Design Challenge (Potential): You may be given a small design exercise or asked to critique an existing Perchwell feature to assess your problem-solving approach and design rationale.

• Cross-Functional Interviews: Meetings with Product Management and Engineering leads to evaluate your collaboration style, technical understanding, and ability to align on product strategy and execution.

• Final Interview: With Design Leadership or a senior executive to discuss strategic vision, career aspirations, and overall fit with the company culture.

Portfolio Review Tips:

• Curate Selectively: Choose projects that best represent your ability to handle complex, data-intensive B2B SaaS products and demonstrate systems thinking. Highlight your role and contributions clearly.

• Tell a Story: For each project, articulate the problem, your process, the constraints, your design decisions, and the measurable impact or learnings. Use clear visuals and concise explanations.

• Showcase Systems Thinking: Emphasize how your designs contribute to or leverage a design system, ensuring scalability and consistency.

• Highlight Data & Complexity: Demonstrate your ability to translate complex data and workflows into intuitive user experiences. Discuss how you approached information architecture and UI design for data-heavy applications.

• Be Ready for Q&A: Anticipate questions about your design rationale, how you handle feedback, your collaboration with engineering, and your understanding of B2B SaaS user needs.

Challenge Preparation:

• Familiarize yourself with Perchwell's current platform and the real estate technology landscape.

• Practice articulating your design process and decision-making clearly and concisely, especially under time constraints.

• Be prepared to discuss how you would approach designing for enterprise workflows and data-rich environments.

📝 Enhancement Note: The interview process is designed to assess a candidate's end-to-end design capabilities, from strategic thinking and portfolio presentation to cross-functional collaboration and problem-solving. A strong, well-curated portfolio that highlights relevant experience is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design execution, including wireframing, prototyping, high-fidelity mockups, and design system collaboration. Proficiency is a must.

• Prototyping Tools: While Figma has strong prototyping capabilities, familiarity with other tools like InVision or Principle may be beneficial for demonstrating specific interaction patterns.

Analytics & Reporting:

• While not a direct design tool, understanding how to interpret data from analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) to inform design decisions is highly valuable.

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) or workflow automation tools within a B2B context can provide valuable insight into enterprise user needs and operational efficiency.

• Understanding of how design impacts user onboarding and adoption within automated workflows is beneficial.

📝 Enhancement Note: Figma is the core design tool mentioned. While direct experience with analytics or CRM isn't explicitly required, understanding how design integrates with these systems and impacts user adoption and efficiency within a B2B context is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Intent: A high bar for quality, attention to detail, and thoughtful execution in all design work. Designs should be intentional and serve a clear purpose.

• Customer Focus: Deep understanding of the needs and workflows of real estate professionals, translating this empathy into intuitive and effective user experiences.

• Collaboration: Strong emphasis on working effectively with Product, Engineering, and other stakeholders to achieve shared goals. Open communication and constructive feedback are encouraged.

• Data-Driven Decisions: Utilizing data and user insights to inform design choices and measure the impact of design solutions on key business metrics.

• Efficiency & Scalability: Designing solutions that are not only user-friendly but also scalable and efficient, leveraging design systems and streamlined workflows to reduce development overhead and improve user productivity.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be embedded within product teams, working closely with PMs and Engineers from ideation through launch.

• Iterative Feedback Loops: A culture that encourages regular design reviews, constructive criticism, and rapid iteration based on feedback from peers, stakeholders, and users.

• Knowledge Sharing: Opportunities to share best practices, design patterns, and learnings across the design team and broader organization to foster continuous improvement.

📝 Enhancement Note: The company culture values high-quality design, user empathy, and strong collaboration. The emphasis on data-driven decision-making and efficiency aligns with the core principles of operations and product development in a tech environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Complexity: Translating intricate, data-heavy real estate workflows into intuitive and user-friendly interfaces requires significant problem-solving and design expertise.

• Balancing Strategic Vision with Execution: Leading high-level design initiatives while maintaining hands-on execution and attention to detail in Figma.

• Driving Design System Adoption: Ensuring consistent use and evolution of the design system across all product areas and platforms requires ongoing advocacy and collaboration.

• Navigating a Dynamic Industry: Staying abreast of evolving real estate technology trends, AI advancements, and user expectations in a competitive market.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in areas like complex data visualization, AI-assisted design features, and cross-platform design strategies.

• Industry Expertise: Gain specialized knowledge in the real estate technology sector and B2B SaaS product development.

• Leadership Pathways: Opportunities to mentor junior designers, lead design initiatives, and potentially move into more senior leadership or management roles within a growing company.

• Continuous Learning: Exposure to cutting-edge technologies and product development methodologies in a fast-paced startup environment.

📝 Enhancement Note: This role presents challenges inherent in designing for complex B2B platforms but offers significant growth opportunities in terms of skill development, industry specialization, and career advancement within a rapidly scaling company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led the end-to-end design of a complex, data-rich workflow. What were the key challenges, and how did you address them?" (Focus on process, data handling, and problem-solving.)

• "How do you approach translating detailed product requirements into intuitive user experiences, especially when dealing with significant ambiguity?" (Highlight your translation and simplification skills.)

Company & Culture Questions:

• "Based on your understanding of Perchwell, what do you see as the biggest design opportunities or challenges for our platform?" (Demonstrate research and strategic thinking.)

• "How do you collaborate with Product Managers and Engineers to ensure successful product launches and maintain design integrity?" (Showcase your cross-functional collaboration approach.)

Portfolio Presentation Strategy:

• Structure for Impact: Frame each case study with a clear problem statement, your specific role and contributions, your design process, key decisions, and measurable outcomes or learnings.

• Highlight Systems Thinking: Explicitly point out how your work adheres to or expands upon a design system, ensuring scalability and consistency.

• Showcase Data Handling: Clearly illustrate how you designed for complex data and workflows, making them accessible and actionable for users.

• Be Ready to Discuss Trade-offs: Prepare to talk about any compromises made, why, and what you would do differently given more time or resources.

📝 Enhancement Note: Interview preparation should focus on articulating your design process, demonstrating systems thinking, showcasing experience with data-rich interfaces, and highlighting your collaborative approach within a B2B SaaS context.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating systems-level thinking, experience with data-rich B2B SaaS interfaces, and successful cross-functional collaboration. Prioritize quality over quantity, focusing on 2-3 impactful case studies.

• Resume Optimization: Ensure your resume clearly outlines your 7+ years of experience, specifically mentioning B2B SaaS, enterprise platforms, and proficiency in Figma. Quantify achievements where possible, focusing on design impact and process optimization.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and collaboration style. Prepare specific examples for potential interview questions related to handling complexity, driving design system adoption, and influencing product direction.

• Company Research: Thoroughly research Perchwell, its mission, target users (real estate agents), and its position in the real estate technology market. Understand their value proposition and how design contributes to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.