Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Patrianna

Location: Gibraltar, Gibraltar (Remote, eligible for Malta & Gibraltar)

Job Type: Full-Time

Category: Product Design, UX/UI Design, GTM Operations Support

Date Posted: May 21, 2026

Experience Level: Senior (5-10 years)

Remote Status: Fully Remote (with location requirements)

🚀 Role Summary

• Spearhead AI-powered design initiatives, leveraging cutting-edge tools to accelerate concept generation and prototype development for player experience surfaces.

• Drive revenue growth through the design of high-converting monetization surfaces, including purchase flows, offer mechanics, and loyalty programs.

• Develop and implement CRM-connected dynamic user interfaces to support personalized offers and targeted promotions, balancing commercial objectives with player trust.

• Collaborate cross-functionally with Product Leads and CRM teams to ensure design strategies effectively shape offer strategies and directly impact business outcomes.

• Deliver production-ready design specifications, including detailed motion, micro-interactions, and multi-state designs, facilitating seamless developer handoff.

📝 Enhancement Note: While the title is "Senior Product Designer," the responsibilities and required skills heavily lean into areas that directly support Go-To-Market (GTM) operations, particularly in conversion rate optimization (CRO) and customer relationship management (CRM) integrations. The emphasis on revenue-generating design elements and CRM connectivity positions this role as a key player in optimizing the customer journey for monetization.

📈 Primary Responsibilities

• Lead the end-to-end design process for player experience surfaces, from ideation and conceptualization to final production-ready specifications, with a strong emphasis on AI-assisted workflows.

• Design and iterate on purchase flows, offer mechanics, onboarding sequences, and loyalty features, with a direct focus on maximizing conversion rates and revenue.

• Integrate CRM data and functionalities into UI/UX designs to enable dynamic, personalized player experiences and targeted promotional campaigns.

• Develop interactive prototypes using Figma, Framer, and AI-generated code to rapidly test and validate design concepts with stakeholders and end-users.

• Create detailed design documentation, including style guides, component libraries, motion design specifications, and micro-interaction details, ensuring consistency and high fidelity for engineering teams.

• Partner closely with Product Management and CRM teams to understand business objectives, player behavior data, and offer strategies, translating these insights into impactful design solutions.

• Conduct user research, A/B testing, and post-launch analysis to continuously optimize design performance and identify areas for improvement in user experience and conversion.

• Stay abreast of emerging AI design tools and methodologies, integrating them into design workflows to enhance efficiency and creative output.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design, technical prototyping, and a strong commercial acumen. The role requires not just aesthetic design but a data-driven approach to drive measurable business outcomes, particularly revenue through conversion optimization and personalized CRM strategies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in product design, UI/UX design, with a significant portion focused on gaming, social casino, or consumer applications featuring in-app purchases.

Required Skills:

• Product Design Expertise: Demonstrated ability to design complex, multi-state user flows and interfaces for consumer-facing applications.

• AI-Native Design Fluency: Hands-on professional experience with AI design tools such as Midjourney, DALL-E, v0, or Galileo AI, with a portfolio showcasing AI-assisted design workflows.

• Expert Figma Proficiency: Mastery of Figma, including advanced skills in components, variants, auto-layout, prototyping, and efficient developer handoff.

• Conversion-Focused Design: Proven track record of designing and optimizing purchase flows, onboarding funnels, or promotional content where measurable performance is critical.

• Technical Awareness & Prototyping: Ability to build high-fidelity interactive prototypes and a foundational understanding of front-end development principles for effective collaboration with engineers.

• Strong Communication: Excellent verbal and written communication skills, with the ability to clearly present and defend design decisions to commercial and product leadership in fast-paced environments.

Preferred Skills:

• Experience with Framer for advanced prototyping and interactive design.

• Familiarity with CRM systems and their integration into user experience design.

• Understanding of A/B testing methodologies and data analysis for design optimization.

• Experience in the social gaming or online casino industry.

• Knowledge of motion design principles and micro-interaction implementation.

📝 Enhancement Note: The emphasis on "AI-native design fluency" and specific AI tool mentions is a critical differentiator. Candidates must have practical, professional experience with these tools, not just conceptual knowledge. The "technical awareness" requirement suggests a need for designers who can bridge the gap between design and engineering more effectively, likely due to the rapid prototyping and AI-generated code aspects.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-3 detailed case studies demonstrating end-to-end product design processes, preferably for mobile or web applications with complex user flows.

• Highlight specific projects involving monetization, purchase flows, onboarding funnels, or loyalty programs, clearly articulating the design challenges, your approach, and the resulting business impact (e.g., conversion rate improvements).

• Include examples of AI-assisted design workflows, demonstrating how AI tools were integrated to generate concepts, explore variations, or accelerate prototyping.

• Present examples of dynamic or personalized UI elements, ideally with a connection to CRM or user data.

Process Documentation:

• Demonstrate a structured approach to design problem-solving, including user research, ideation, wireframing, prototyping, usability testing, and iteration.

• Explain how you gather requirements from cross-functional teams (Product, CRM, Engineering) and translate them into effective design solutions.

• Illustrate your process for collaborating with developers, ensuring accurate implementation of designs and providing necessary assets and specifications.

• Show evidence of how you measure the success of your designs post-launch, using data and analytics to inform future iterations.

📝 Enhancement Note: The portfolio is expected to be highly results-oriented, with a strong emphasis on quantifiable outcomes, particularly revenue generation and conversion improvements. The inclusion of AI-assisted workflows is a mandatory component, requiring candidates to demonstrate practical application of these tools in their design process.

💵 Compensation & Benefits

Salary Range: As the role is based in Gibraltar/Malta and is remote, and specific salary data isn't provided, a competitive range for a Senior Product Designer with 5-10 years of experience in similar tech hubs and remote roles would typically fall between $100,000 - $150,000 USD annually. This estimate considers the specialized AI and conversion design skills required, the fast-scaling nature of the company, and the cost of living in accessible European locations.

Benefits:

• Flexible Working Approach: Autonomy in how and when you work to achieve optimal productivity and work-life balance.

• Autonomy To Innovate: Freedom to explore new ideas, take ownership of initiatives, and push creative boundaries.

• Cutting-Edge Technology: Access to and utilization of breakthrough AI design tools and technologies.

• Direct Business Impact: Opportunity to see your work directly drive business success and revenue growth.

• High-Growth Environment: Exposure to a fast-scaling company with opportunities for rapid professional development.

• Collaborative Culture: Ego-free environment valuing diverse perspectives and open communication.

• Competitive Compensation: As indicated by the estimated salary range.

Working Hours: The role is listed as Full-Time, typically implying around 40 hours per week. However, the emphasis on a "Flexible Working Approach" suggests a focus on output and results rather than strict adherence to a 9-to-5 schedule, allowing for a degree of flexibility in daily working hours.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for Senior Product Designers in tech, particularly those with specialized skills like AI-driven design and CRO, considering the specified remote locations (Gibraltar/Malta) and the company's fast-scaling profile. The benefits highlight the company's focus on employee empowerment and innovation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically Product Development within the Social Gaming and Entertainment sector. Patrianna operates at the intersection of technology and entertainment, building innovative solutions for social gaming.

Company Size: Fast-scaling, indicating a growth-stage company likely ranging from 50-250 employees, with a dynamic, global team. This size suggests opportunities for significant impact and influence but also a need for adaptability and initiative.

Founded: Details not provided, but described as "fast-scaling," implying a relatively young company with a strong growth trajectory.

Team Structure:

• The design team is likely integrated within product development squads, working closely with Product Leads.

• Collaboration with CRM teams is a core aspect of this role, indicating a structured approach to cross-functional partnerships focused on monetization and player engagement.

Methodology:

• AI-Driven Innovation: A core methodology involves leveraging AI as a creative engine for design and development.

• Speed and Agility: The company culture values speed, ambition, and the ability to adapt to rapid change.

• Product Creation: Focus on building innovative solutions and delivering outstanding player experiences.

• Data-Informed Decisions: Implied through the focus on conversion, CRM integration, and measuring design success.

Company Website: https://www.patrianna.com/

📝 Enhancement Note: Patrianna positions itself as a high-performance, innovative company in the tech/entertainment space. The "fast-scaling" nature means processes may be evolving, and individuals are expected to be proactive and adaptable. The emphasis on AI is a key differentiator in their operational and creative methodology.

📈 Career & Growth Analysis

Operations Career Level: Senior Product Designer. This level signifies a high degree of autonomy, ownership, and the ability to mentor junior designers. The role involves leading significant design initiatives, influencing product strategy, and directly contributing to business outcomes, particularly revenue.

Reporting Structure: The role reports to Product Leads and collaborates closely with CRM teams. This suggests a matrixed reporting structure common in agile product development environments, where the designer is embedded within product squads but also has functional reporting lines for design standards and career development.

Operations Impact: This role has a direct and significant impact on revenue operations and GTM strategy through its focus on conversion optimization, monetization surfaces, and CRM-driven personalization. The success of this designer directly influences customer acquisition, retention, and lifetime value metrics.

Growth Opportunities:

• Specialization in AI Design: Deepen expertise in AI-assisted design workflows and become a go-to specialist within the company.

• Leadership in Conversion Optimization: Grow into a lead role for conversion design strategy, mentoring others and shaping best practices.

• Cross-Functional Leadership: Expand influence across product and CRM teams, potentially leading design initiatives that bridge multiple departments.

• Product Strategy Influence: Contribute more significantly to high-level product strategy discussions, leveraging design insights to guide business decisions.

• Industry Recognition: As a pioneer in AI-assisted design within the gaming sector, opportunities may arise to contribute to industry discussions or publications.

📝 Enhancement Note: The growth opportunities are strongly tied to the specialized skills required for this role—AI design and conversion optimization—and the company's fast-scaling, innovative environment. The potential for direct impact on revenue makes this a high-visibility role for career advancement.

🌐 Work Environment

Office Type: The role is advertised as "TELECOMMUTE" with location requirements for Gibraltar and Malta, indicating a remote-first or remote-friendly environment. The company also mentions a "dynamic, global team," reinforcing a distributed work model.

Office Location(s): While remote, candidates must be legally eligible to work in Gibraltar or Malta. The company is headquartered in Gibraltar.

Workspace Context:

• Remote Collaboration: Expect to utilize digital collaboration tools extensively for communication, design reviews, and project management.

• AI & Design Tools: Access to and utilization of cutting-edge AI design tools (Figma AI, Midjourney, v0, Framer) and professional design software.

• Cross-Functional Interaction: Frequent interaction with Product Managers, CRM specialists, and Engineering teams through virtual meetings and collaborative platforms.

• Focus on Output: The "Flexible Working Approach" suggests an environment that values results and productivity over physical presence.

Work Schedule: Full-time (approx. 40 hours/week) with flexibility. The emphasis is on delivering high-quality work and meeting project deadlines, allowing for adaptable daily schedules within reasonable working hours to accommodate global team collaboration.

📝 Enhancement Note: The work environment is characterized by its remote nature, global team, and a strong emphasis on leveraging advanced technology, particularly AI, to achieve business objectives. Flexibility is a key component, but it is balanced with the need for effective collaboration and timely delivery.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess core qualifications and AI/conversion design experience.

• Portfolio Deep Dive: A dedicated session to walk through selected case studies, focusing on design process, problem-solving, AI tool utilization, and quantifiable results. Expect questions about how you measured impact and handled specific design challenges.

• Skills Assessment: Potentially a design challenge or a more in-depth discussion on UI/UX principles, AI design workflows, and conversion optimization strategies. This might involve a take-home assignment or a live design exercise.

• Cross-Functional Interviews: Meetings with Product Leads and potentially CRM team members to evaluate collaboration style, communication skills, and understanding of business objectives.

• Cultural Fit Interview: Discussion to assess alignment with Patrianna's values of speed, ambition, innovation, and ego-free collaboration.

Portfolio Review Tips:

• Highlight AI Integration: Clearly articulate how and why you used AI tools in your process for specific projects. Showcase the outputs and benefits derived from AI assistance.

• Quantify Impact: For conversion-focused projects, present clear metrics (e.g., % increase in conversion, % reduction in drop-off, revenue generated) and explain your role in achieving them.

• Showcase Complex Flows: Demonstrate proficiency in designing multi-state, intricate user journeys, especially those related to purchase or onboarding.

• Tell a Story: Structure your case studies with a clear narrative: problem, your approach, solution, and results. Emphasize your decision-making process.

• Technical Proficiency: Be ready to discuss your Figma skills in detail, including specific techniques like auto-layout, component systems, and prototyping. Mention your front-end literacy.

Challenge Preparation:

• AI Design Scenarios: Be prepared to discuss hypothetical scenarios involving using AI to solve design problems or generate creative concepts quickly.

• Conversion Optimization Strategies: Understand common A/B testing frameworks and strategies for improving conversion rates in purchase funnels or onboarding.

• CRM Integration Concepts: Think about how user data from CRM can be leveraged to personalize UI elements or offers within a design context.

• Rapid Prototyping: Practice articulating how you would quickly prototype and test a new feature concept.

📝 Enhancement Note: The interview process will heavily scrutinize candidates' practical experience with AI design tools and their ability to drive measurable business outcomes through design. The portfolio is the primary tool for demonstrating these capabilities, so meticulous preparation is key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency required for UI design, prototyping, component systems, and developer handoff.

• AI Design Tools: Hands-on professional experience with at least one of the following: Figma AI, Midjourney, v0, DALL-E, Galileo AI.

• Framer: Preferred for advanced prototyping and interactive design capabilities.

Analytics & Reporting:

• While not explicitly listed as required tools for the designer, an understanding of analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) is beneficial for interpreting performance data and informing design decisions.

CRM & Automation:

• CRM Systems: Familiarity with how CRM data is structured and utilized to personalize user experiences. Specific CRM platforms are not listed, but understanding the principles of CRM integration is key.

• Integration Concepts: Awareness of how design elements can dynamically respond to data inputs from integrated systems.

📝 Enhancement Note: Proficiency in Figma and practical, professional experience with AI design tools are non-negotiable. The role implies a need for designers who are comfortable working with and integrating data from CRM systems to create dynamic user interfaces.

👥 Team Culture & Values

Operations Values:

• Speed & Ambition: A drive to execute quickly, take on challenging goals, and achieve ambitious outcomes.

• Innovation: A commitment to exploring new ideas, leveraging cutting-edge technology (especially AI), and pushing creative boundaries.

• Product Creator Mindset: A focus on building impactful products and delivering exceptional user experiences.

• Ego-Free Collaboration: Valuing open communication, constructive feedback, and teamwork over individual ego.

• Adaptability: Thriving in a high-performance, fast-changing environment.

• Data-Driven Impact: Using data and metrics to inform decisions and demonstrate the tangible impact of work, particularly on revenue.

Collaboration Style:

• Cross-Functional Integration: Deep collaboration with Product Management and CRM teams is essential, requiring clear communication and shared ownership of goals.

• Agile & Iterative: Working in a fast-paced, iterative manner, with continuous feedback loops and rapid prototyping.

• Direct Communication: Emphasis on clear, concise, and direct communication, especially in a remote, fast-scaling environment.

• Knowledge Sharing: Openness to sharing insights, best practices, and learnings, particularly around AI design and conversion strategies.

📝 Enhancement Note: The culture at Patrianna is geared towards high achievers who are comfortable with rapid iteration, embrace new technologies like AI, and can collaborate effectively in a remote, global setting to drive tangible business results.

⚡ Challenges & Growth Opportunities

Challenges:

• Pioneering AI Design Workflows: Being at the forefront of AI-assisted design means navigating uncharted territory, requiring experimentation, problem-solving, and continuous learning.

• Balancing AI Capabilities with Design Quality: Ensuring that AI-generated concepts are refined into thoughtful, high-quality user experiences that meet player expectations and business goals.

• Direct Revenue Impact Pressure: The direct link between design and revenue can create pressure to consistently deliver high-converting solutions.

• Rapid Iteration Cycles: Adapting to the fast pace of development and the need for quick design iterations and feedback.

• Global Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones.

Learning & Development Opportunities:

• Mastery of AI Design Tools: Deepen expertise in current and emerging AI tools, becoming a thought leader in AI-assisted product design.

• Advanced Conversion Rate Optimization (CRO): Develop sophisticated strategies for A/B testing, user journey analysis, and monetization optimization.

• Cross-Functional Expertise: Gain deeper insights into product strategy, CRM operations, and marketing dynamics by working closely with these teams.

• Leadership in Design Systems: Contribute to and potentially lead the evolution of design systems that incorporate AI-generated assets and dynamic components.

• Industry Trends: Stay ahead of the curve in both AI technology and the social gaming/entertainment sector through continuous learning and professional development.

📝 Enhancement Note: The challenges are framed as opportunities for significant professional growth, particularly in the rapidly evolving fields of AI design and performance-driven product development. The company's environment supports individuals eager to learn and lead in these areas.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex purchase flow you designed. How did you optimize it for conversion, and what AI tools did you consider or use to enhance the process or ideation?"

• "How would you leverage AI tools like Midjourney or v0 to rapidly explore variations for a new offer mechanic or onboarding screen?"

• "Walk us through a project where your design directly led to a measurable increase in revenue or conversion rates. What was your process, and how did you track success?"

• "How do you approach designing dynamic or personalized UI elements based on CRM data? Provide an example or a hypothetical scenario."

Company & Culture Questions:

• "What excites you about Patrianna's focus on AI in design and the social gaming industry?"

• "How do you adapt your design process in a fast-scaling, high-performance environment?"

• "Describe your ideal collaboration with Product Managers and CRM specialists."

• "How do you ensure your designs align with business objectives while prioritizing player experience?"

Portfolio Presentation Strategy:

• Start with Impact: Begin each case study by stating the core problem and the key business objective (e.g., increase conversion by X%).

• Show, Don't Just Tell: Use high-quality visuals, interactive prototypes, and clear annotations to explain your design decisions.

• Detail AI's Role: Clearly demarcate where and how AI tools were used, showcasing the benefits (e.g., faster ideation, novel concepts, accelerated prototyping).

• Quantify Results: Present metrics and ROI clearly. If exact numbers aren't available, explain the methodology for measuring success and the anticipated impact.

• Articulate Process: Walk through your design thinking, user research, and iteration process concisely. Be prepared to answer "why" behind your choices.

• Technical Readiness: Be ready to discuss your Figma expertise and front-end literacy.

📝 Enhancement Note: Interviewers will be looking for a blend of creative vision, technical skill (especially with AI and Figma), and a strong business acumen focused on driving revenue. Candidates should be prepared to demonstrate practical application and measurable results.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Ashby link, ensuring your resume and portfolio are up-to-date.

• Tailor your resume: Highlight experience with AI design tools, conversion optimization, complex UI/UX flows in gaming/consumer apps, and Figma proficiency. Use keywords from the job description.

• Curate your portfolio: Select 2-3 strong case studies that best demonstrate your skills in AI-assisted design, conversion-focused design, and complex flow design. Ensure AI integration and quantifiable results are clearly presented.

• Prepare for a portfolio walkthrough: Practice presenting your case studies, focusing on your process, AI usage, and business impact. Be ready to answer detailed questions about your decisions.

• Research Patrianna: Understand their product, market position, and company culture to articulate your interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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