Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: NewCore

Location: Tel Aviv, Tel-Aviv District, Israel

Job Type: Permanent

Category: Product Design / UX/UI

Date Posted: 2026-07-26

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the design of a novel identity platform for both human and AI agent management, requiring the creation of entirely new interaction patterns and design languages.

• Own the end-to-end design process for complex B2B SaaS products, from initial problem framing and user research through to high-fidelity prototyping and production implementation.

• Develop and maintain a robust design system to ensure consistency and scalability as the product evolves across multiple surfaces (web and mobile).

• Collaborate closely with product management and engineering teams to translate design concepts into high-quality, user-centric features and experiences.

📝 Enhancement Note: While the provided job title is "Senior Product Designer," the description heavily emphasizes defining new interaction patterns for AI agents and managing complex B2B SaaS, suggesting a role with significant strategic design and systems thinking responsibilities, potentially overlapping with GTM operations in terms of user adoption and product strategy. The core focus remains on design execution and system building.

📈 Primary Responsibilities

• Drive the design vision and execution for both the administrative console and end-user interfaces of NewCore's identity platform, ensuring a cohesive and intuitive experience across web and mobile applications.

• Conceptualize and define innovative interaction patterns for AI agent behavior, including authentication, delegation, and autonomous operations, addressing a problem space with no established design precedents.

• Architect, build, and own NewCore's comprehensive design system, establishing foundational elements, components, and guidelines to ensure product consistency and accelerate future development.

• Lead the entire product design lifecycle for new features, from initial problem definition and user flow mapping to rapid prototyping, user testing, and delivering production-ready assets to engineering.

• Foster strong, collaborative relationships with Product Managers and Engineering leads to ensure seamless design implementation, iterative feedback, and successful product launches.

• Conduct user research, usability testing, and competitive analysis to inform design decisions and validate solutions for complex identity management challenges.

• Elevate the visual design quality of the product, focusing on typography, hierarchy, and attention to detail to present the security-focused platform as modern, considered, and user-friendly.

📝 Enhancement Note: The responsibilities highlight a rare opportunity to define an entirely new design language for agentic identity, requiring a candidate who can invent rather than adapt. This implies a high degree of autonomy and strategic input in shaping the product's user experience from the ground up.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction (HCI), or a related field; or equivalent practical experience.

Experience:

• Minimum of 6 years of dedicated experience in Product Design, with a strong focus on B2B SaaS environments.

• Proven track record of designing complex information architectures and user flows that simplify dense, intricate data into actionable insights.

• Demonstrated experience in stripping down end-user flows to achieve near-invisible, frictionless interactions. Required Skills:

• Deep UX Craft: Expertise in structuring complex information, defining intuitive user flows, and creating seamless end-user experiences.

• Visual Design Excellence: Mastery of typography, hierarchy, color theory, and layout to create modern, polished interfaces, especially within the security or enterprise software domain.

• Figma Proficiency: Expert-level command of Figma for wireframing, prototyping, and delivering high-fidelity design specifications.

• AI-Native Design Tools: Experience and willingness to leverage AI-powered design tools (e.g., Claude Design) for accelerated exploration and iteration.

• Agentic Functionality Design: Hands-on experience designing products that involve AI agents acting autonomously, requesting approvals, or operating with delegated authority.

• Pattern Innovation: A portfolio showcasing original design patterns and solutions created for novel problems where no existing precedents existed.

• Cross-Platform Design: Proven ability to design for multiple product surfaces, including web applications and mobile interfaces (iOS/Android).

• Full Product Lifecycle Ownership: Experience managing design from problem framing through to production implementation and ongoing iteration with engineering teams.

Preferred Skills:

• Experience working within the Cybersecurity or Identity Management product space.

• Familiarity with user research methodologies and usability testing frameworks.

• Understanding of front-end development principles to facilitate effective collaboration with engineers.

📝 Enhancement Note: The emphasis on "inventing rather than adapting" and designing for "real agentic functionality" suggests a need for deep problem-solving skills and a proactive, innovative mindset, rather than just execution. The requirement for AI-native tool proficiency is a forward-looking skill that may differentiate candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Original Design Patterns: Showcase at least one significant project where you invented new interaction patterns or design solutions for a problem lacking existing precedents. Clearly articulate the problem, your innovative approach, and the impact.

• Complex B2B SaaS Case Studies: Include 2-3 detailed case studies of B2B SaaS products you've designed. Focus on how you structured dense, complex information to drive clarity and action.

• End-User Flow Optimization: Demonstrate examples of simplifying complex user journeys to achieve near-invisible, frictionless experiences, detailing the process of reduction and iteration.

• Systemic Design Thinking: Present evidence of your ability to design and build a design system, including examples of components, guidelines, and how it scaled across a product.

• Agentic AI Design Experience: If available, include a project that specifically involved designing for AI agents, highlighting the unique challenges and solutions related to autonomy and delegated actions.

Process Documentation:

• Problem Framing & Discovery: Detail how you approach understanding a new problem space, conducting user research, and framing design challenges, particularly in nascent fields like agentic identity.

• Workflow Design & Optimization: Illustrate your process for mapping complex workflows, identifying friction points, and designing streamlined, efficient user journeys.

• Prototyping & Iteration: Showcase your prototyping methodology, from low-fidelity wireframes to high-fidelity interactive prototypes, and how you use them for rapid iteration and user feedback.

• Production Handoff & Collaboration: Explain your process for delivering production-ready design assets to engineering, including documentation, collaboration strategies, and ensuring faithful implementation.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding evidence of innovation, complex problem-solving in B2B SaaS, and practical experience with agentic AI. Candidates should curate their portfolio to directly address these unique demands, emphasizing "inventing" and "solving" rather than just executing.

💵 Compensation & Benefits

Salary Range:

Given the Senior Product Designer title, 6+ years of experience, and location in Tel Aviv, Israel, a competitive salary range for this role is estimated to be between ₪350,000 to ₪550,000 per year (approximately $95,000 - $150,000 USD, subject to current exchange rates). This estimate considers the high demand for senior design talent in the Israeli tech market, the specialized nature of designing for AI agents and identity platforms, and the B2B SaaS context. Note: This is an estimated range and actual compensation will depend on the candidate's experience, skills, and negotiation.

Benefits:

• Comprehensive Health Insurance: Including medical, dental, and vision coverage.

• Stock Options/Equity: Opportunity to own a part of NewCore's growth and success.

• Generous Paid Time Off: Including vacation days, sick leave, and public holidays.

• Professional Development Budget: For conferences, courses, workshops, and learning resources to support continuous skill enhancement.

• Hybrid Work Model Support: While on-site is preferred, potential for flexible arrangements or support for remote work if exceptional circumstances arise and are approved.

• Team Events & Social Activities: Regular opportunities for team building and networking.

• Modern Office Environment: Access to a well-equipped, collaborative workspace in Tel Aviv.

Working Hours:

Standard full-time working hours, typically 40 hours per week. While the role is on-site, there may be flexibility for occasional remote work or adjusted hours to accommodate project needs and work-life balance, subject to team and manager approval.

📝 Enhancement Note: Salary estimation is based on Israeli market data for senior tech roles, particularly in Tel Aviv, and adjusted for the specialized nature of AI/identity design. Benefits are typical for growth-stage tech companies, with an emphasis on professional development and equity to attract senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity / Identity Management / AI Technology. NewCore operates at the intersection of these rapidly evolving fields, addressing critical enterprise security needs in a landscape increasingly populated by AI agents. This requires a culture that is innovative, security-conscious, and adaptable to emerging technologies.

Company Size: Likely a Series A or B funded startup, based on the need to define new design patterns and build a design system from scratch. This suggests a dynamic, fast-paced environment where individual impact is significant.

Founded: Recently founded, focusing on solving a cutting-edge problem: managing and governing both human and AI agent identities. This implies a mission-driven team focused on innovation and market disruption.

Team Structure:

• The design team is likely small and foundational, with the Senior Product Designer playing a pivotal role in establishing design processes and standards.

• Collaboration with Product Management and Engineering will be very close and cross-functional, characteristic of agile startup environments.

• Reporting structure likely involves a Head of Product or CTO, emphasizing direct communication and influence. Methodology:

• Data-Driven Design: Decisions will be informed by user research, analytics, and A/B testing where applicable, though initial phases may rely more on expert intuition and problem framing due to the novelty of the domain.

• Agile Development: Iterative design and development cycles will be standard, requiring designers to be comfortable with change and rapid feedback loops.

• Inventive Problem Solving: A core methodology will be focused on creating novel solutions rather than adapting existing ones, especially for agentic behavior design.

• Design System Centricity: A strong emphasis on building and leveraging a design system for efficiency and consistency.

Company Website: https://hibob.com/ (Note: The provided URL points to hibob.com careers, suggesting NewCore is a product or division of Hibob, or that Hibob is the platform hosting their careers. Assuming NewCore is the entity hiring for this specific role.)

📝 Enhancement Note: The context suggests a startup environment focused on a high-impact, technically challenging problem. The culture is expected to be innovative, collaborative, and driven by the need to define new market standards for identity management in the age of AI.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is for an experienced designer who can operate with significant autonomy and lead design initiatives. The focus is on deep craft and strategic contribution rather than management.

Reporting Structure: Likely reports directly to a Head of Product or CTO, indicating high visibility and direct access to leadership. This structure allows for significant influence on product direction and design strategy.

Operations Impact: The Senior Product Designer will have a direct and substantial impact on the company's success by defining the core user experience of a foundational identity platform. Success in this role means creating a product that is not only secure and functional but also intuitive and adoptable by enterprises, directly influencing market penetration and customer acquisition for the GTM strategy. The design of agentic interactions, in particular, will set NewCore apart.

Growth Opportunities:

• Design Leadership: Opportunity to build and lead the design function as the company scales, potentially growing into a Design Lead or Head of Design role.

• Specialized Expertise: Develop deep expertise in the cutting-edge fields of AI agent interaction design and enterprise identity management, becoming a sought-after specialist.

• Strategic Influence: Contribute significantly to product strategy and roadmap development, shaping the future direction of the company's offerings.

• Mentorship: As a senior member of the team, opportunities to mentor junior designers and establish design best practices within the organization.

📝 Enhancement Note: This role offers substantial growth potential for a designer eager to make a significant impact and shape a new product category. The path to leadership is clear, driven by the company's growth and the critical nature of the design function.

🌐 Work Environment

Office Type: On-site. The role is based in Tel Aviv, requiring regular presence in the office. This fosters in-person collaboration, spontaneous idea generation, and strong team cohesion.

Office Location(s): Tel Aviv, Israel. This is a major tech hub, offering access to talent, networking opportunities, and a vibrant startup ecosystem. Specific office details (e.g., amenities, accessibility) would be provided upon further inquiry.

Workspace Context:

• Collaborative Hub: The office is designed to facilitate close collaboration between design, product, and engineering teams, encouraging whiteboarding sessions, brainstorming, and real-time problem-solving.

• Tool-Rich Environment: Access to modern design software (Figma, AI-native tools) and development tools will be standard.

• Innovation Focus: The environment likely encourages experimentation and the exploration of new ideas, aligning with the company's mission to define new product categories.

• Direct Interaction: Opportunities for frequent interaction with key stakeholders, including leadership, to discuss design challenges and strategic direction.

Work Schedule: Full-time, on-site role, typically 40 hours per week. While the core hours will be fixed, the startup environment often implies a degree of flexibility and dedication to meet project deadlines.

📝 Enhancement Note: The on-site requirement in Tel Aviv points to a company that values in-person collaboration and the dynamic energy of a startup office environment, crucial for rapid innovation and problem-solving in a new domain.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, alignment with the role, and interest in NewCore.

• Portfolio Presentation & Design Challenge: A more in-depth session where candidates present their portfolio, focusing on case studies that demonstrate innovation, complex B2B SaaS design, and experience with agentic AI. This may be followed by a small, take-home design exercise or an in-studio whiteboarding session to assess problem-solving skills.

• Team Interviews: Meetings with Product Management and Engineering leads to evaluate collaboration style, technical understanding, and ability to work effectively within a cross-functional team.

• Hiring Manager/Leadership Interview: A final discussion with the hiring manager or a senior leader to assess strategic thinking, cultural fit, and overall suitability for the Senior Product Designer role.

Portfolio Review Tips:

• Highlight Innovation First: Lead with your most innovative projects, especially those where you created novel patterns for new problems. Clearly articulate the "why" behind your solutions.

• Quantify Impact: Wherever possible, use metrics to demonstrate the impact of your designs. For B2B SaaS, this could include improvements in user efficiency, task completion rates, reduction in support tickets, or adoption rates.

• Show Your Process: Don't just show final screens; explain your thought process, research methods, iterations, and how you navigated complex constraints. For this role, emphasize your approach to problem framing and defining new interaction models.

• Tailor to Agentic AI: If you have any experience with AI agents, autonomy, or complex decision-making systems, ensure these projects are prominently featured and explained in detail.

• Visual Polish: Ensure your portfolio is visually stunning, with excellent typography, hierarchy, and a clean, modern aesthetic that aligns with the expectations for a security product.

Challenge Preparation:

• Understand the Problem Space: Research identity management, enterprise security, and the emerging role of AI agents in the workforce. Think about the unique challenges and opportunities.

• Practice Articulating Novelty: Be prepared to discuss how you would approach designing for interactions that don't currently exist. Focus on principles, user needs, and iterative exploration.

• Figma and AI Tool Proficiency: Be ready to demonstrate your skills in Figma and discuss how you would leverage AI design tools for efficiency.

• Cross-Functional Communication: Practice explaining design decisions clearly and concisely to both technical and non-technical audiences.

📝 Enhancement Note: The interview process is designed to rigorously assess a candidate's ability to innovate in a new domain. Success hinges on a portfolio that clearly demonstrates original thinking, deep UX craft, and practical experience with complex systems, particularly those involving AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for wireframing, UI design, prototyping, and design system management. Expert proficiency is essential.

• AI-Native Design Tools: Explicitly mentioned is the need for experience with tools like Claude Design, indicating a forward-thinking approach to design iteration and exploration.

• Prototyping Tools: Beyond Figma's capabilities, familiarity with dedicated prototyping tools (e.g., Principle, Framer) may be beneficial for advanced interactions.

Analytics & Reporting:

• Product Analytics Platforms: Familiarity with tools like Mixpanel, Amplitude, or similar for tracking user behavior, feature adoption, and identifying areas for UX improvement.

• User Feedback Tools: Experience with platforms like UserTesting.com, Hotjar, or in-app feedback mechanisms for gathering qualitative insights.

• Data Visualization Tools: While not explicitly a designer's primary tool, understanding how data is visualized (e.g., Tableau, Looker) can inform dashboard design and reporting interfaces.

CRM & Automation:

• CRM Systems: Awareness of how CRM systems (e.g., Salesforce, HubSpot) are used in B2B contexts, as the design might interface with or inform data managed within them.

• Workflow Automation: Understanding of how business processes are automated to better design user experiences that integrate with or manage these automated workflows.

📝 Enhancement Note: The emphasis on Figma and AI-native design tools highlights NewCore's commitment to modern, efficient design practices. Familiarity with analytics and user feedback tools is crucial for a data-informed design approach in a B2B SaaS context.

👥 Team Culture & Values

Operations Values:

• Innovation & Invention: A core value is the creation of new solutions and design patterns, rather than relying on existing paradigms, especially for agentic AI.

• User-Centricity: Deep focus on understanding and solving user problems, ensuring that even complex security products are intuitive and usable.

• Excellence & Craftsmanship: High standards for visual design, interaction design, and the overall polish of the product, ensuring it feels modern and reliable.

• Collaboration & Ownership: A culture where individuals take full ownership of their work and collaborate closely with cross-functional teams to achieve shared goals.

• Impact-Driven: Focused on delivering tangible business value and solving critical enterprise challenges through thoughtful design.

Collaboration Style:

• Cross-Functional Integration: Designers work hand-in-hand with Product Managers and Engineers, participating actively in all stages of the product development lifecycle.

• Open Communication: Encourages direct and honest feedback, fostering an environment where ideas can be freely exchanged and debated constructively.

• Shared Responsibility: The team shares the responsibility for product success, with designers acting as advocates for the user while aligning with business objectives and technical feasibility.

• Iterative Process: Embraces a culture of continuous improvement, where designs are prototyped, tested, and refined based on feedback and data.

📝 Enhancement Note: The company's values are geared towards building a groundbreaking product in a complex domain. Candidates should demonstrate a passion for innovation, a commitment to high-quality design, and a strong collaborative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Design Language: The primary challenge is creating entirely new interaction patterns and visual paradigms for agentic identity management, a space with no established best practices.

• Balancing Complexity and Simplicity: Designing for enterprise-grade security and identity governance while ensuring the user experience is intuitive and accessible for both administrators and end-users.

• Bridging Human and Agentic Interaction: Seamlessly integrating the design of interactions for human users with those for autonomous AI agents within a single platform.

• Scaling a Design System: Building and maintaining a robust design system from the ground up in a fast-paced startup environment to support rapid product evolution.

Learning & Development Opportunities:

• Cutting-Edge Domain Expertise: Gain unparalleled experience in AI agent design and the future of identity management, becoming a leader in a nascent field.

• Strategic Design Leadership: Opportunity to shape product strategy and influence the company's direction through design.

• Mentorship & Team Building: Potential to mentor emerging designers and help establish the design culture and processes at NewCore.

• Professional Growth: Access to resources for continuous learning, such as industry conferences (e.g., UX, AI, Security), workshops, and online courses to stay ahead of emerging trends.

📝 Enhancement Note: The challenges presented are significant but offer immense opportunities for growth and impact. Candidates who thrive in ambiguity and enjoy defining new territories will find this role particularly rewarding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing the initial interaction model for an AI agent that needs to request approval from a human administrator for a sensitive task?"

  • Preparation: Focus on problem framing, user needs for both agent and human, security considerations, and iterative design approaches. Think about different levels of autonomy and trust.

• "Describe a situation where you had to create a new design pattern or system because nothing suitable existed. What was your process, and what was the outcome?"

  • Preparation: Draw from your portfolio's most innovative project. Detail the problem, your research, your ideation process, prototyping, testing, and the quantifiable impact.

• "How would you ensure a strong visual hierarchy and modern aesthetic for a security product that deals with complex, dense information?"

  • Preparation: Discuss principles of typography, color theory, layout, and micro-interactions. Refer to examples of well-designed enterprise or security products. Company & Culture Questions:

• "What excites you about NewCore's mission to manage both human and agent identities?"

  • Preparation: Research identity management trends, AI's role in the enterprise, and articulate your vision for how design can solve these challenges.

• "How do you envision collaborating with product and engineering teams in a startup environment to ship complex features rapidly?"

  • Preparation: Emphasize agile methodologies, clear communication, shared ownership, and your experience with design handoff and iterative development.

• "What does 'ownership' mean to you in a product design role, especially when defining new product areas?"

  • Preparation: Discuss taking initiative, driving projects from start to finish, advocating for user needs, and being accountable for outcomes. Portfolio Presentation Strategy:

• Narrative Arc: Structure your presentation around compelling stories for each case study, focusing on the problem, your unique solution, and the measurable impact.

• Highlight Innovation First: Start with projects that showcase your ability to invent, especially those related to complex systems or novel interactions.

• Demonstrate Process, Not Just Pixels: For each project, explain how you arrived at your solution, including your research, ideation, iterations, and collaboration.

• Visual Polish & Clarity: Ensure your slides are clean, visually appealing, and easy to follow. Use high-quality mockups and clear typography.

• Agentic AI Focus: If possible, dedicate a portion to discussing your approach to designing for AI agents, even if it's conceptual or from a hypothetical exercise.

📝 Enhancement Note: Interview preparation should heavily emphasize the unique aspects of this role: designing for AI agents, creating new design patterns, and working in a fast-paced B2B SaaS environment. Candidates should be ready to demonstrate not just their design skills but also their strategic thinking and innovative capabilities.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided careers link on hibob.com.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating your ability to invent new design patterns, handle complex B2B SaaS UX, and ideally, any experience with AI agent functionality. Ensure case studies clearly articulate the problem, your innovative solution, and the impact.

• Resume Optimization: Tailor your resume to highlight your 6+ years of experience in B2B SaaS, your expertise in UX craft, visual design, Figma, and any experience with agentic AI or defining new design languages. Use keywords from the job description.

• Prepare for Design Challenge: Anticipate a design exercise that may involve problem-framing, ideation, or prototyping for a novel interaction scenario related to identity or AI agents. Practice articulating your thought process clearly.

• Company & Domain Research: Thoroughly research NewCore, Hibob, identity management, and the impact of AI agents in the enterprise. Understand the company's mission and the challenges they aim to solve.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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