Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Hatch

Location: United States (East Coast Remote)

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-06-11

Experience Level: Mid-Senior Level (3+ years)

Remote Status: Remote (with hybrid expectations for those near NYC)

🚀 Role Summary

• Lead the end-to-end design process for core product experiences, focusing on AI-driven communication workflows and complex data interfaces.

• Develop elegant and scalable design solutions for enterprise home services operators, translating intricate operational workflows into intuitive user experiences.

• Collaborate closely with Product Management, Engineering, and AI specialists to integrate AI capabilities and evolve the company's design system.

• Conduct user research to deeply understand customer needs and inform product strategy and design direction, ensuring a user-centric approach.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, emphasizing ownership and strategic contribution. The focus on "designing AI that talks to real customers" and "enterprise home services operators" highlights a specific niche within B2B SaaS, requiring a blend of AI interaction design, complex workflow management, and enterprise software UX expertise. The mention of specific companies like Pella and Bone Dry Roofing underscores the target market's scale and operational complexity.

📈 Primary Responsibilities

• Own the complete design lifecycle for core product features, from initial concept and exploration to final polished execution, ensuring a high standard of craft and user experience.

• Design sophisticated AI communication workflows (Voice AI, SMS, email) and data-intensive interfaces, including campaign builders, journey orchestration tools, and performance dashboards, balancing power with user-friendliness.

• Deconstruct and simplify complex, multi-step operational workflows (such as campaigns, audience segmentation, customer journeys, and third-party integrations) into clear, scalable mental models suitable for both single-location businesses and multi-location enterprise clients.

• Utilize AI prototyping tools, including Claude, to rapidly iterate on interactive flows, test design concepts, and collaborate effectively with product and engineering teams.

• Contribute to the development and maintenance of the company's design system, built on shadcn/ui and integrated with a React + Tailwind CSS front-end stack, ensuring consistency and scalability across the platform.

• Perform regular user research with home services operators to gain deep insights into their operational challenges and workflows, translating these findings into actionable product strategies and design decisions.

• Partner with Customer Success Representatives (CSRs) and AI specialists to design interfaces that foster trust, user control, and brand consistency for the AI's interactions with customers.

• Champion design best practices throughout the product development process, working closely with engineering teams to ensure high-quality implementation, robust responsiveness, and adherence to accessibility standards.

📝 Enhancement Note: The responsibilities emphasize end-to-end ownership, complex problem-solving within B2B SaaS, and a strong focus on AI interaction design. The requirement to "Untangle dense, multi-step workflows" and design for "enterprise home services operators" points to a need for deep understanding of business processes and operational efficiency, common in revenue operations and sales operations contexts.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is essential. A background in Human-Computer Interaction (HCI), Graphic Design, Industrial Design, or a related field is often beneficial. Experience:

• A minimum of 3 years of experience in product design, UX/UI design, or a closely related role within high-growth technology companies.

• Demonstrated experience designing complex, data-heavy AI products, such as dashboards, workflow builders, or conversational interfaces, ideally for enterprise, B2B, or multi-location operators in non-tech verticals like home services. Required Skills:

• Expert proficiency in Figma for all aspects of the design process, including wireframing, prototyping, and high-fidelity UI design.

• Demonstrated ability to rapidly prototype using AI tools like Claude, accelerating the design iteration cycle from initial concept to tangible artifacts.

• Strong foundation in common UX/UI patterns and a keen eye for visual design, with meticulous attention to hierarchy, typography, and overall aesthetic polish.

• High degree of autonomy and agency; ability to proactively identify problems, scope solutions independently, and drive projects to successful completion without constant supervision.

• Comfort with front-end development fundamentals, specifically HTML and CSS, with a motivation to implement small but impactful UX refinements directly in production environments.

• Excellent information architecture skills, with the ability to structure complex feature sets into clear, scalable, and user-friendly organizational schemes.

• Exceptional communication skills, capable of articulating design rationale clearly to both technical and non-technical stakeholders, and proficient in conducting customer interviews that maintain focus and elicit valuable insights. Preferred Skills:

• Familiarity with AI-assisted development tools or agents.

• Experience with design system development and maintenance, particularly within frameworks like shadcn/ui.

• Understanding of React and Tailwind CSS, the company's primary front-end technologies.

• Experience designing for voice interfaces or conversational AI.

📝 Enhancement Note: The "3+ years" experience level suggests a candidate who can operate independently but is not yet at a principal or lead level. The emphasis on "high-agency" and "autonomous" indicates a need for a proactive, self-starter mentality, which is crucial in lean design teams. The mention of "front-end fundamentals (HTML/CSS)" and the desire for "small but meaningful UX refinements to production environments" suggests a role that bridges design and front-end implementation, a common trait in fast-paced startups.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate end-to-end ownership of at least two significant product design projects, showcasing the entire design process from problem identification to final solution.

• Clearly articulate the user problems and business objectives for each project, emphasizing how design decisions addressed these needs.

• Provide detailed case studies that highlight complex workflow design, information architecture challenges, and the resulting user experience improvements.

• Include examples of designing for AI-driven features or complex data interfaces, illustrating how user trust and control were incorporated.

• Showcase contributions to, or experience with, design systems, demonstrating an understanding of scalability and component-based design. Process Documentation:

• Illustrate your approach to user research, including methodologies used, key insights gained, and how these insights directly influenced design outcomes.

• Detail your prototyping process, especially any use of AI tools or rapid iteration techniques to test and validate design concepts.

• Explain your collaboration process with cross-functional teams (PM, Engineering, AI Specialists), providing examples of how you effectively communicated design decisions and incorporated feedback.

• Showcase your understanding of implementing design solutions within a specific technology stack (e.g., React, Tailwind CSS), even if you are not a developer.

📝 Enhancement Note: For a Senior Product Designer role, a portfolio is critical. The emphasis on "end-to-end design," "complex workflows," and "AI products" means candidates should curate projects that specifically highlight these capabilities. Including metrics or quantifiable outcomes of design work (e.g., improved conversion rates, reduced task completion time) will significantly strengthen their application.

💵 Compensation & Benefits

Salary Range:

• The estimated salary range for this role is $116,000 to $208,000 USD annually. This range is based on the provided data and industry benchmarks for Senior Product Designers in the United States, considering the specified experience level and the company's high-growth tech environment. The exact compensation will depend on factors such as the candidate's specific experience, skills, and location within the US (though remote, some companies adjust for higher cost-of-living areas). Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.

• 401(k) retirement savings plan with a company match.

• Flexible Paid Time Off (PTO) policy, allowing for work-life balance.

• Potential for a performance-based Bonus.

• Granting of Restricted Stock Units (RSUs), offering equity in the company. Working Hours:

• This is a full-time position. While specific daily hours are not detailed, a standard 40-hour work week is typical. The company offers a hybrid work environment for those near NYC (3 days in office), but the role is remote for the East Coast, suggesting flexibility in daily scheduling as long as core collaboration hours and project deadlines are met.

📝 Enhancement Note: The salary range provided ($116k-$208k) is quite broad, indicating significant flexibility based on candidate qualifications. The inclusion of Bonus and RSUs suggests a compensation package that goes beyond base salary, aligning with typical startup and high-growth tech environments where equity and performance incentives are common. The hybrid expectation for those near NYC, despite the "East Coast Remote" designation, implies a potential preference for local candidates or occasional team meetups.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on AI and SaaS solutions for the home services and home improvement sectors. Hatch is now acquired by Yelp, integrating its AI capabilities into a larger, established platform.

Company Size: Hatch operates as a small but mighty design team within a rapidly scaling company. The broader Hatch organization is likely growing significantly post-acquisition. The company size, prior to acquisition, was likely in the range of 50-200 employees, with significant growth potential.

Founded: While the founding date isn't explicitly stated, Hatch is described as a "high-growth" company and is now "acquired by Yelp," indicating a mature startup phase.

Team Structure:

• The design team is described as "small but mighty," implying a lean and agile structure. The Senior Product Designer will be a key contributor within this team.

• The reporting structure likely involves reporting to a Head of Design or Design Lead, with close collaboration across Product Management, Engineering, and AI Specialists.

• Cross-functional collaboration is fundamental, with designers expected to work closely with engineers on implementation, PMs on strategy, and AI specialists on technical feasibility and integration. Methodology:

• Data Analysis & Insights: Emphasis on user research with operators to deeply understand workflows and translate learnings into product strategy.

• Workflow Planning & Optimization: Designing solutions to untangle dense, multi-step operational workflows for complex businesses.

• Automation & Efficiency: Leveraging AI (Voice AI, SMS, email) to automate customer interactions and streamline business operations.

Company Website: https://usehatchapp.com

📝 Enhancement Note: The acquisition by Yelp is a significant contextual factor. It suggests Hatch is now part of a larger ecosystem, potentially offering more resources and stability while maintaining some startup agility. The "small but mighty" design team structure implies a need for individuals who are adaptable, resourceful, and can wear multiple hats.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Product Designer," indicating a mid-to-senior level position. It requires a candidate who can independently own significant product areas, drive design strategy, and mentor junior designers if applicable. The focus is on executing complex design challenges within a specialized B2B AI SaaS domain.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead or Head of Product Design. They will work in close partnership with Product Managers, Engineers, and AI Specialists, forming a core product development pod.

Operations Impact: The impact of this role is significant, directly shaping how enterprise home services businesses interact with customers through AI. Successful design will lead to improved customer engagement, increased lead conversion, enhanced operational efficiency for clients, and ultimately, revenue growth for Hatch and Yelp. The design function's evolution at Hatch is also a key aspect, suggesting opportunities to influence processes and standards.

Growth Opportunities:

• Design Leadership: As a senior member of a small team, there's potential to grow into a lead or management role as the design function scales, influencing hiring, process, and design strategy.

• Specialization: Deepen expertise in AI interaction design, enterprise SaaS UX, and the home services industry, becoming a go-to expert in these areas.

• Cross-Functional Influence: Gain broader experience by working across different product areas (Voice AI, Messaging AI, Campaign Builders) and influencing product roadmaps through design insights.

• Impact at Scale: Contribute to a product used by thousands of brands, including large enterprise operators, and now part of the Yelp ecosystem, providing visibility and a large user base for design impact.

📝 Enhancement Note: The "senior" title combined with a "small but mighty" team suggests a role with substantial autonomy and influence. The acquisition by Yelp adds a layer of potential for broader career development within a larger organization, while the focus on AI and specific industry verticals offers deep specialization opportunities.

🌐 Work Environment

Office Type: The role is described as "East Coast Remote," with a hybrid expectation for those near NYC (3 days/week in office). This suggests that while remote work is the primary mode, there might be opportunities for in-person collaboration or team events for those geographically closer to their NYC hub.

Office Location(s): While remote, the mention of an NYC office implies a primary operational hub for some team members. The remote nature for East Coast candidates allows for flexibility in living location within that region.

Workspace Context:

• Collaborative Environment: The role emphasizes close collaboration with Product, Engineering, and AI specialists, indicating a team-oriented workspace where communication and feedback are integral.

• Tools and Technology: Designers will work with industry-standard tools like Figma and AI prototyping tools (Claude), integrated within a React + Tailwind CSS development environment. Access to a developed design system is also a key resource.

• Interaction Opportunities: Regular interaction with customers through user research and collaboration with internal customer-facing teams (CSRs) provide diverse engagement opportunities.

Work Schedule: Standard full-time hours (approx. 40 hours/week) are expected. Given the remote nature and startup environment, there's likely a degree of flexibility in daily scheduling, provided that collaboration with teams across different time zones and project deadlines are met.

📝 Enhancement Note: The "East Coast Remote" designation with a hybrid caveat for NYC-based individuals is key. It means candidates can be remote within the US East Coast time zones but should be aware of the potential for some in-office requirements if they happen to be near NYC. This hybrid element might be for specific team syncs, workshops, or company-wide events.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Candidates will submit their application, with a strong emphasis on their portfolio. The hiring team will assess the portfolio for quality of work, end-to-end process demonstration, AI/complex workflow design experience, and overall craftsmanship.

• Screening Call: A preliminary conversation with a recruiter or hiring manager to discuss experience, motivations, and cultural fit. This stage will likely involve initial questions about portfolio pieces.

• Design Challenge/Case Study Presentation: Candidates may be asked to complete a take-home design exercise or present a detailed case study from their portfolio. This will focus on problem-solving, design thinking, and ability to articulate rationale for complex design decisions, particularly those involving AI or intricate workflows.

• Team Interviews: Interviews with key team members, including Product Managers, Engineers, and potentially other Designers. These sessions will assess collaboration skills, technical understanding, and how well the candidate integrates with the team's dynamic.

• Final Interview: A concluding interview, potentially with senior leadership, to finalize the decision and discuss role expectations and career growth.

Portfolio Review Tips:

• Curate Strategically: Select 2-3 strong projects that best showcase your experience with AI, complex workflows, and B2B/enterprise design. Prioritize quality over quantity.

• Tell a Story: For each project, clearly outline the problem, your role, the process you followed, key decisions, challenges, and the outcome (preferably with metrics).

• Highlight AI & Complexity: Explicitly detail your experience designing for AI interactions, conversational flows, or intricate data-heavy interfaces. Explain how you simplified complexity and ensured user understanding and control.

• Showcase Craftsmanship: Ensure your visuals are polished, typography is excellent, and the overall presentation is clean and professional. Demonstrate attention to detail in UI elements and interaction design.

• Prototype with Purpose: Include interactive prototypes that clearly demonstrate key user flows and interactions. If you used AI tools in your process, mention and show how.

Challenge Preparation:

• Understand the Business: Research Hatch, its acquisition by Yelp, and the home services industry. Understand the challenges enterprise operators face.

• Think Systemically: For any design challenge, consider the broader system, not just isolated screens. How does your solution fit into the existing product and user workflows?

• AI First Mindset: Be prepared to discuss how AI can be leveraged to solve problems, and how to design AI interactions that are trustworthy and effective.

• Data-Driven Approach: Be ready to discuss how you would measure the success of your designs and what data points would be crucial.

📝 Enhancement Note: The interview process is typical for a senior design role in a tech company. The emphasis on portfolio review and case study presentation means candidates must be prepared to deeply articulate their design process and rationale, especially concerning AI and complex B2B workflows.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for all design activities, from wireframing to high-fidelity mockups and interactive prototyping. Proficiency is mandatory.

• AI Prototyping Tools (e.g., Claude): Used for rapid prototyping and iterating on AI-driven conversational flows. Familiarity and comfort with such tools are highly valued.

• User Research Tools: Platforms for conducting user interviews, surveys, and usability testing (specific tools not listed, but common ones include UserTesting, Lookback, Maze, etc.).

Analytics & Reporting:

• While not directly a designer's tool, understanding how product analytics are used is crucial. Familiarity with tools like Amplitude, Mixpanel, or Google Analytics would be beneficial for understanding user behavior and design impact.

• Designers will need to interpret data from performance dashboards related to AI interactions, campaign success, and user engagement. CRM & Automation:

• Designers will be working on interfaces that support customer relationship management and automation for home services businesses. Understanding the principles of CRM and workflow automation is key to designing effective tools.

• The product itself is an AI automation platform for customer communication.

📝 Enhancement Note: The explicit mention of Figma and AI prototyping tools like Claude is important. The mention of React and Tailwind CSS suggests that designers should have at least a conceptual understanding of the front-end stack to ensure their designs are feasible and integrate well with the existing system.

👥 Team Culture & Values

Operations Values:

• High-Craftsmanship & Polish: A strong emphasis on delivering elegant, well-executed design solutions, comparable to top-tier companies like Linear, Vercel, Attio, or Raycast.

• Autonomy & Agency: A culture that values proactive individuals who can identify problems, take ownership, and drive solutions independently.

• User-Centricity: Deep commitment to understanding customer workflows through research and translating those insights into impactful product designs.

• Collaboration & Communication: Openness to working closely with cross-functional teams, sharing design rationale, and incorporating feedback effectively.

• Innovation with AI: Passion for designing AI that interacts directly with customers and pushing the boundaries of AI-driven communication tools.

Collaboration Style:

• Cross-Functional Integration: Designers are integral members of product teams, working hand-in-hand with PMs, engineers, and AI specialists throughout the development process.

• Iterative Feedback Loops: Regular opportunities for design reviews, feedback sessions, and collaborative problem-solving to refine solutions.

• Knowledge Sharing: A culture that encourages sharing best practices, design patterns, and learnings from user research and AI exploration.

📝 Enhancement Note: The "startup speed with technical depth" and the goal to "top experiences like Linear, Vercel, Attio, or Raycast" suggest a culture that values both rapid execution and high-quality, well-engineered design. The emphasis on autonomy and direct customer engagement points to a hands-on, results-oriented environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for AI Trust and Control: Creating interfaces that make complex AI interactions feel trustworthy, understandable, and controllable for users, especially in sensitive customer-facing scenarios.

• Simplifying Enterprise Complexity: Translating dense, multi-step operational workflows for large home services businesses into intuitive and scalable user interfaces.

• Balancing Power and Simplicity: Designing powerful tooling for sophisticated users without overwhelming them with complexity, a common challenge in enterprise SaaS.

• Evolving the Design System: Contributing to and scaling a design system within a fast-growing product and technology stack (React, Tailwind CSS, shadcn/ui).

• Remote Collaboration: Effectively collaborating and maintaining strong team cohesion in a remote or hybrid work environment.

Learning & Development Opportunities:

• AI Design Specialization: Deepen expertise in designing for conversational AI, voice interfaces, and AI-assisted workflows.

• Enterprise UX Mastery: Gain extensive experience designing for complex B2B use cases and understanding the operational needs of large-scale businesses.

• Design System Contribution: Play a key role in evolving and scaling a modern design system, enhancing skills in component design and pattern development.

• Startup Growth Impact: Experience rapid growth within a company, potentially influencing design processes, team structure, and product strategy at a foundational level.

• Cross-Functional Expertise: Develop a deeper understanding of engineering, product management, and AI development through close collaboration.

📝 Enhancement Note: The challenges are specific to the intersection of AI, complex B2B workflows, and enterprise software. The growth opportunities are tied to specializing in these cutting-edge areas and contributing to a scaling organization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design a complex, multi-step workflow. How did you approach simplifying it for users, and what was the outcome?" (Focus on information architecture, user mapping, and simplification strategies.)

• "How would you design an interface to make users feel confident and in control when interacting with an AI chatbot for lead nurturing?" (Focus on AI interaction design, transparency, and user feedback mechanisms.)

• "Imagine you need to design a new campaign builder for enterprise home services operators. What are the key considerations, and how would you ensure it scales from single-location to multi-location businesses?" (Focus on understanding user needs, scalability, and feature prioritization.) Company & Culture Questions:

• "What excites you about designing AI that talks to real customers, and how do you approach ensuring that AI interactions are trustworthy and on-brand?" (Assess passion for AI and ethical design considerations.)

• "How do you typically collaborate with engineers and product managers on a daily basis? Can you provide an example of a successful cross-functional collaboration?" (Evaluate teamwork and communication skills.)

• "Given our focus on enterprise home services operators, what research methods would you employ to deeply understand their operational workflows?" (Assess user research strategy and industry understanding.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem statement, your specific role and contributions, the design process (research, ideation, iteration, testing), key design decisions, and the final outcome (quantifiable results if possible).

• Emphasize AI & Complexity: Dedicate time to explain your approach to designing AI interactions or simplifying complex workflows. Use visuals and walkthroughs to demonstrate how your solutions address these challenges.

• Showcase Craftsmanship: Present high-fidelity mockups and interactive prototypes that highlight your attention to detail in UI, typography, and interaction design.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, trade-offs made, and how you handled feedback or technical constraints.

📝 Enhancement Note: Interview questions will likely probe the candidate's ability to handle complexity, design for AI, and operate autonomously. A strong portfolio that clearly demonstrates these capabilities is paramount.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 2-3 of your strongest projects that highlight end-to-end design process, experience with AI, complex workflows, and B2B/enterprise SaaS. Ensure your portfolio tells a clear story with a focus on problem-solving and outcomes.

• Tailor Your Resume: Highlight your 3+ years of experience in product design within high-growth tech environments. Emphasize proficiency in Figma, AI prototyping tools, user research, and experience designing complex B2B/enterprise software. Use keywords from the job description.

• Prepare Your Case Study: Be ready to present one or two key projects in detail, focusing on your process, design rationale, collaboration, and the impact of your work. Practice articulating your design decisions clearly and concisely.

• Research Hatch & Yelp: Understand Hatch's mission, its acquisition by Yelp, and the home services industry. Familiarize yourself with their product and target customers to demonstrate genuine interest and informed perspective.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.