Senior Product Designer - Design System & Ops

📍 Job Overview

Job Title: Senior Product Designer - Design System & Ops

Company: Entain

Location: Vienna, Austria

Job Type: Full-time

Category: Product Design / Design Operations

Date Posted: 2026-07-27

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the evolution and operationalization of Entain's design system, focusing on components, tokens, and patterns that power a diverse portfolio of products.

• Integrate cutting-edge AI-powered workflows into the design and engineering processes to enhance efficiency and innovation.

• Develop and maintain comprehensive documentation for the design system, ensuring its usability and adoption by cross-functional teams.

• Foster collaboration and knowledge sharing within the design team and across product development cycles.

• Contribute to the strategic direction of how design and engineering teams operate, with a particular emphasis on system readiness and AI integration.

📝 Enhancement Note: This role is positioned at a Senior level, indicating a need for significant autonomy, strategic thinking, and the ability to mentor others. The "Ops" in the title, combined with "Design Ops Manager" reporting, strongly suggests a focus on process, efficiency, and the operational aspects of design, rather than purely visual design execution. The emphasis on AI integration points to a forward-thinking company looking to leverage emerging technologies in its product development lifecycle.

📈 Primary Responsibilities

• Lead the creation, refinement, and governance of design system components, design tokens, and reusable patterns across Entain’s product suite.

• Implement and manage contribution models and cross-team workflows to ensure consistent and scalable design system adoption within a multi-brand organization.

• Develop and maintain high-quality documentation for the design system using platforms like Storybook and Zeroheight, ensuring clarity and accessibility for designers and developers.

• Actively explore, experiment with, and integrate AI tools (e.g., generative design, AI-assisted prototyping, design-to-code pipelines) into the daily workflow to improve design velocity and output quality.

• Facilitate workshops, training sessions, and collaborative discussions to drive understanding, adoption, and continuous improvement of the design system and AI-powered design practices.

• Collaborate closely with engineering teams to ensure seamless implementation of design system elements and to streamline the design-to-code process.

• Champion best practices in design operations, focusing on efficiency, scalability, and the effective use of technology to support product development.

• Contribute to the strategic planning and roadmap for the design system and AI integration initiatives within the broader product organization.

📝 Enhancement Note: The responsibilities highlight a blend of deep system craft, operational process ownership, and a proactive approach to incorporating new technologies like AI. The expectation to "write documentation that actually gets used" and "care about how the system lands with the teams" emphasizes a user-centric approach to design operations and system design.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field, or equivalent practical experience. Experience:

• 5-10 years of professional experience in product design, with a significant focus on designing, building, and scaling design systems within complex or multi-brand organizations.

• Proven experience in a Design Operations role or contributing significantly to design operations processes and efficiency. Required Skills:

• Design Systems Expertise: Deep understanding and hands-on experience with design system principles, governance, contribution models, and scaling strategies across multiple product teams.

• Figma Proficiency: Advanced command of Figma, including deep knowledge of components, variants, auto layout, design tokens, theming, and library management.

• Documentation Tools: Proficiency with documentation platforms such as Storybook and Zeroheight for creating clear, comprehensive, and user-friendly design system documentation.

• AI Tool Integration: Hands-on experience and a strong understanding of applying AI tools within a design workflow, including generative design tools, AI-assisted prototyping, prompt-driven documentation, or design-to-code pipelines.

• Process Facilitation: Ability to facilitate workshops, design reviews, and cross-functional agreement conversations, driving consensus and alignment.

• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with designers, product managers, engineers, and stakeholders.

• Systems Thinking: Ability to think holistically about design, processes, dependencies, and the impact of the design system on various partners.

Preferred Skills:

• Experience with version control systems (e.g., Git) in a design context.

• Familiarity with design-to-code methodologies and tools.

• Experience in the sports betting or gaming industry.

• Knowledge of AI ethics and responsible AI implementation in design.

📝 Enhancement Note: The emphasis on AI fluency and hands-on experience is a critical differentiator. The role requires not just theoretical knowledge but practical application of AI in design workflows, highlighting Entain's commitment to innovation. The "Senior" title implies leadership potential and the ability to influence strategic direction.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Case Studies: Showcase detailed case studies of design systems you have contributed to or led, highlighting your specific role, challenges, solutions, and impact.

• Component & Token Design: Provide examples of complex components, design tokens, and theming strategies you have developed, demonstrating your mastery of systematic design.

• AI Integration Examples: Include examples or case studies demonstrating how you have successfully integrated AI tools into your design process, illustrating the benefits and outcomes.

• Process Improvement Documentation: Present examples of documentation you have created for design processes, workflows, or design systems, showcasing clarity, usability, and impact.

• Cross-functional Collaboration: Evidence of successful collaboration with engineering and product teams, particularly in the context of design system implementation and AI tool adoption.

Process Documentation:

• Workflow Design & Optimization: Demonstrate experience in mapping, analyzing, and optimizing design workflows, particularly those involving design systems and AI tools.

• System Implementation & Automation: Provide examples of how you've contributed to the implementation and automation of design system elements or AI-driven processes.

• Measurement & Performance Analysis: Show how you've measured the impact and performance of design systems or new design processes, using data to drive improvements.

📝 Enhancement Note: For a Senior Product Designer focusing on Design Systems and Ops, the portfolio must go beyond visual design. It needs to clearly articulate the candidate's ability to build, scale, and operationalize design systems, with a strong emphasis on process, documentation, and the strategic integration of AI. Case studies demonstrating tangible improvements in efficiency, consistency, or collaboration are crucial.

💵 Compensation & Benefits

Salary Range: €60,600.00 - €75,800.00 per annum (based on experience level)

Benefits:

• Financial: Regular bonus, great pension scheme, €136 per month food vouchers, ShareSave scheme.

• Leave: 25 days annual leave plus local public holidays, additional paid leave days for wellbeing, development, and life events.

• Health & Wellness: Life assurance, income protection, private healthcare, comprehensive wellbeing support.

• Discounts: Special offers and reductions at partner entities including pharmacies, Magenta, and Erste Bank.

Working Hours: Approximately 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The provided salary range is specific and competitive for a Senior Product Designer role in Vienna. The benefits package is comprehensive, offering a good mix of financial incentives, work-life balance support, and health and wellness provisions, which are attractive to experienced professionals. The mention of "40 hours per week" is a standard baseline, but the hybrid nature suggests some flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports Betting & Gaming. Entain is a global leader in this dynamic and rapidly evolving industry, operating iconic brands such as Ladbrokes, Coral, BetMGM, Eurobet, and bwin.

Company Size: FTSE Company, indicating a large, publicly traded enterprise with a significant global presence and structured operations.

Founded: While the founding date isn't explicitly stated, Entain has a long heritage through its established brands, suggesting a blend of established practices and a drive for innovation.

Team Structure:

• The role reports to the Senior Design Ops Manager, placing it within a dedicated Design Operations function.

• The Senior Design team is responsible for key areas including Design System Craft, AI Integration, System Readiness, Collaboration, and Mentorship.

• This structure implies a focus on enabling design and engineering teams through robust systems and processes, with a strategic eye on future capabilities like AI. Methodology:

• Data-Driven Design: While not explicitly stated, a company of Entain's size and industry likely leverages data analytics to inform design decisions and measure impact.

• Systematic Approach: The emphasis on design systems and operational efficiency points towards structured methodologies for design and development.

• AI Integration: A core focus on integrating AI into workflows indicates a forward-thinking methodology that embraces technological advancements to drive productivity and innovation.

Company Website: https://entaingroup.com/

📝 Enhancement Note: Entain's position in the competitive sports betting and gaming sector means that design and operational efficiency are critical for product differentiation, user engagement, and regulatory compliance. The company's culture likely values innovation, performance, and a data-informed approach. The "global" aspect suggests a need for design systems that can accommodate diverse markets and brand identities.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role with a strong emphasis on Design Systems and Operations. It signifies a position of significant responsibility, requiring not only expert design skills but also strategic thinking, process ownership, and the ability to influence how design and engineering teams function. The role is crucial for scaling design capabilities and ensuring consistency and efficiency across a large organization.

Reporting Structure: The role reports to the Senior Design Ops Manager, indicating a clear line of sight into the strategic priorities of Design Operations. This position is part of the Senior Design team, which collaborates closely with other product and engineering functions.

Operations Impact: The impact of this role is substantial, directly influencing the efficiency, consistency, and scalability of product development across Entain's brands. By building and operationalizing a robust design system and integrating AI, this role enables faster delivery of high-quality user experiences, reduces design and development debt, and empowers teams to innovate more effectively.

Growth Opportunities:

• Leadership in Design Ops: Potential to grow into a lead Design Ops role, managing more complex initiatives or a larger team focused on system strategy and operational excellence.

• AI Specialization: Opportunity to become a subject matter expert in AI applications within design and product development, leading future AI integration efforts.

• Cross-functional Influence: Develop deeper strategic influence across product, engineering, and potentially marketing departments by championing design system best practices and AI adoption.

• Mentorship: As a Senior Designer, the opportunity to mentor junior designers and contribute to the overall skill development of the design team.

📝 Enhancement Note: The career path for this role is well-defined within Design Operations and Product Design leadership. The blend of system design and operational focus, coupled with the cutting-edge aspect of AI integration, provides a unique growth trajectory for ambitious professionals.

🌐 Work Environment

Office Type: Hybrid role, indicating a mix of in-office and remote work. The office in Vienna serves as a central hub for collaboration, team meetings, and focused work.

Office Location(s): Marxergasse 1B, 1030 Vienna, Austria. This location in Vienna provides access to a vibrant tech and design community.

Workspace Context:

• Collaborative Environment: The hybrid model and team structure encourage collaboration, with in-office days likely dedicated to team syncs, workshops, and brainstorming sessions.

• Tools & Technology: Access to industry-standard design tools (Figma) and documentation platforms (Storybook, Zeroheight), alongside opportunities to explore and utilize new AI tools.

• Cross-functional Interaction: Regular interaction with product managers, engineers, and other design team members, fostering a dynamic and integrated product development ecosystem.

Work Schedule: The role is full-time, with an approximate 40-hour work week. The hybrid arrangement offers some flexibility in managing work hours and location.

📝 Enhancement Note: The hybrid work environment at Entain's Vienna office is designed to balance the benefits of in-person collaboration with the flexibility of remote work, creating an optimal setting for roles that require both deep focus and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.

• Technical Interview (Design System & AI Focus): In-depth discussion about your experience with design systems, your proficiency in Figma, and your practical application of AI tools in design workflows. Expect to discuss specific examples from your portfolio.

• Portfolio Presentation & Case Study Review: A dedicated session where you will present 1-2 key projects from your portfolio, focusing on a design system initiative and an AI integration example. Prepare to discuss your process, challenges, decisions, and measurable outcomes.

• Operations & Collaboration Discussion: Questions will focus on your understanding of design operations, process optimization, your approach to documentation, and how you collaborate with engineering and other stakeholders.

• Final Interview: A discussion with the Senior Design Ops Manager or other senior leaders to assess cultural fit, strategic thinking, and overall suitability for the role and Entain's team.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your expertise in design systems, AI integration, and design operations. A strong design system case study and an example of AI in your workflow are essential.

• Quantify Impact: Whenever possible, use data and metrics to showcase the impact of your work on efficiency, consistency, adoption, or product outcomes. For AI, highlight improvements in speed, creativity, or output quality.

• Document Your Process: Clearly articulate your design process, the challenges you faced, the decisions you made, and why. For AI, explain the prompts used, the tools explored, and the iterative refinement process.

• Showcase Collaboration: Highlight how you worked with engineers, product managers, and other designers to ensure successful implementation and adoption of your design system or AI-driven solutions.

• Tailor to Entain: Research Entain's brands and products. Consider how your experience can directly benefit their specific challenges and opportunities in the gaming and sports betting sector.

Challenge Preparation:

• Design System Audit/Proposal: You might be asked to quickly audit a small set of UI elements for consistency or propose improvements to an existing system.

• AI Prompting Exercise: A hypothetical scenario where you need to generate design assets or documentation using AI prompts.

• Process Mapping: Outline a process for contributing to a design system or onboarding a new team member to AI design tools.

📝 Enhancement Note: The interview process for this role is designed to thoroughly assess both technical design skills and operational acumen, with a significant emphasis on practical experience with design systems and AI. Candidates should be prepared to articulate their contributions and impact with concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, component creation, prototyping, and design system management. Mastery of advanced features like variants, auto layout, and shared libraries is expected.

• Design System Management Platforms: Experience with tools like Storybook (for code component documentation) and Zeroheight (for design system documentation) is essential for maintaining comprehensive and accessible system guidelines.

Analytics & Reporting:

• While not explicitly listed for this role, familiarity with analytics tools (e.g., Google Analytics, Amplitude, Mixpanel) may be beneficial for understanding user behavior and informing design decisions, especially when measuring the impact of design system adoption or AI tool usage. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role, but an understanding of how design systems integrate with development pipelines and potentially CMS or marketing automation tools could be advantageous. AI & Emerging Technologies:

• Generative Design Tools: Proficiency with AI-powered tools for generating design variations, concepts, or assets.

• AI-Assisted Prototyping Tools: Experience with tools that leverage AI to accelerate prototyping or generate interactive flows.

• Prompt Engineering: Practical skills in crafting effective prompts for AI models to achieve desired design outputs or documentation.

• Design-to-Code Pipelines: Familiarity with tools or workflows that translate design artifacts into code, potentially enhanced by AI.

📝 Enhancement Note: The technology stack is heavily focused on design system tooling, with a strong emphasis on Figma. The inclusion of AI tools and "design-to-code pipelines" highlights Entain's commitment to modern, efficient product development practices.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Detail: A deep commitment to the quality, consistency, and detail of design system components and documentation.

• Collaboration & Partnership: Valuing strong working relationships with engineering, product management, and other design teams to ensure seamless integration and adoption.

• Efficiency & Scalability: A drive to create systems and processes that enable teams to work more efficiently and scale their efforts effectively across multiple brands.

• Innovation & Future-Forward Thinking: Embracing new technologies, particularly AI, and exploring their potential to transform design and development workflows.

• User-Centricity: Ensuring that the design system and its applications ultimately serve the end-users of Entain's products.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work closely with engineers, product managers, and potentially data analysts to achieve shared goals.

• Open Communication & Feedback: A culture that encourages open dialogue, constructive feedback, and continuous improvement of processes and systems.

• Knowledge Sharing: Emphasis on sharing best practices, learnings from AI experiments, and system updates to foster collective growth and expertise within the design and development teams.

📝 Enhancement Note: Entain's culture likely emphasizes performance, innovation, and teamwork, reflecting its position in a competitive global industry. The design team's focus on systems and operations suggests a methodical and collaborative approach to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: Managing the complexity of scaling a design system across multiple brands and product lines, each with potentially unique requirements.

• AI Integration Adoption: Encouraging and facilitating the adoption of new AI workflows and tools among diverse teams, overcoming potential resistance or learning curves.

• Maintaining System Health: Ensuring the design system remains up-to-date, well-documented, and effectively utilized as products and technologies evolve.

• Balancing Governance and Contribution: Establishing effective governance models that allow for efficient contribution and evolution of the design system without stifling innovation.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in AI for design, exploring advanced generative techniques, AI-driven analytics, and future applications.

• Design Operations Leadership: Develop skills in strategic planning, team management, and influencing organizational processes within the Design Ops domain.

• Industry Trends: Stay at the forefront of design system best practices, AI advancements in creative fields, and emerging technologies impacting product development.

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