Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Flo Health

Location: London, England, United Kingdom

Job Type: Full-time

Category: Product Design / UX/UI

Date Posted: 2026-06-05T07:51:09

Experience Level: 8+ Years (Senior)

Remote Status: Hybrid

🚀 Role Summary

• Lead complex, system-level design initiatives for a high-growth female health tech company with over 80 million monthly users and a $1B valuation.

• Architect scalable design frameworks and user experiences, focusing on AI-powered features, privacy, and clinical backing to drive product innovation.

• Apply advanced UX thinking, interaction design, and visual craft to create emotionally resonant and accessible digital health solutions.

• Collaborate intensively with cross-functional teams (Product, Engineering, Research, Medical, Legal) to translate complex user needs into impactful product features.

• Drive design excellence by setting quality standards, mentoring junior designers, and contributing to a robust design system.

📝 Enhancement Note: This role is positioned as a Senior Individual Contributor, emphasizing leadership in design problem-solving, setting team standards, and influencing product strategy at a company operating at massive scale in the health-tech sector. The focus on AI tooling and systemic design indicates a forward-thinking approach to product development.

📈 Primary Responsibilities

• Lead end-to-end design for complex, ambiguous, and often 0-to-1 product initiatives, defining requirements and prioritizing impactful workstreams.

• Develop and evolve scalable frameworks, interaction models, motion principles, and visual systems that support product growth and innovation across teams.

• Create high-fidelity prototypes and mock-ups using Figma and advanced prototyping tools, strategically leveraging AI/LLM tools to accelerate design exploration and concept validation.

• Design features, end-to-end flows, and experiments specifically aimed at improving user engagement, retention, and overall satisfaction within the Flo app.

• Proactively mentor peers, junior designers, and non-designers, providing actionable feedback and upskilling guidance to elevate the team's overall design craft and capability.

• Champion emotionally intelligent, ethical design practices, ensuring accessibility and inclusivity standards are consistently met throughout the design lifecycle.

• Contribute significantly to the evolution and maintenance of Flo's design system, ensuring its scalability, accessibility, and adherence to best practices.

• Integrate and champion the use of AI tools within the design process to enhance efficiency, explore creative solutions, and streamline concept validation.

• Collaborate closely with product managers, engineers, researchers, medical experts, legal counsel, and content designers to deliver cohesive and compliant user-centered experiences.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership in complex design challenges and hands-on execution. The emphasis on mentorship, design system contribution, and the integration of AI tools points to a role that not only designs but also builds and scales design capabilities within a fast-paced, large-user-base environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Design (e.g., Graphic Design, Interaction Design, Human-Computer Interaction, UX Design), or a related field is generally expected for senior roles. Equivalent practical experience will be considered.

Experience: A minimum of 8+ years of professional experience in designing complex mobile applications.

Required Skills:

• Demonstrated expertise in systemic design, with the ability to architect scalable frameworks and design systems.

• Advanced prototyping skills, including the creation of high-fidelity prototypes and complex micro-interactions.

• Proven ability to design gamified experiences or leverage behavior-change principles to drive user engagement and habit formation.

• Proficiency in Figma for UI design and wireframing.

• Expertise with advanced prototyping tools such as Protopie.

• Experience utilizing motion and animation tools like Lottie, Rive, or After Effects to enhance user experience.

• Practical experience leveraging AI/LLM tools (e.g., Claude, Vercel) to accelerate design exploration, concept validation, and streamline workflow.

• Strong communication, storytelling, and presentation skills, with a proven ability to distill complex ideas into clear, compelling narratives for diverse stakeholders.

• Proven collaborative abilities, including experience mentoring junior designers and raising the craft bar for design teams.

• Deep understanding of user-centered design principles, accessibility standards, and inclusive design practices. Preferred Skills:

• Prior experience working within the health-tech industry or other regulated sectors, understanding the unique design considerations and compliance requirements.

• Experience contributing to or leading the development of comprehensive design systems.

• Familiarity with A/B testing methodologies and using data analytics to inform design decisions.

📝 Enhancement Note: The requirements emphasize a blend of hard skills in design tools and methodologies, with a strong emphasis on systemic thinking, AI integration, and soft skills like mentorship and stakeholder influence. The preference for health tech experience suggests the company values domain-specific knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 8+ years of professional design work, with a significant focus on mobile applications.

• Demonstrable expertise in systemic design, illustrating the ability to create scalable frameworks and coherent design systems.

• Case studies detailing advanced prototyping skills and the creation of sophisticated micro-interactions.

• Evidence of designing gamified or behavior-change-driven experiences, with clear explanations of the design strategy and its impact.

• Examples of solutions that have achieved measurable product impact, such as increased user engagement, retention, or satisfaction.

• Demonstrations of proficiency in Figma and advanced prototyping tools.

• Examples of utilizing motion and animation tools to enhance user experience.

• Case studies showcasing the integration and application of AI/LLM tools in the design process, highlighting how they accelerated exploration or validation. Process Documentation:

• Detailed case studies that outline the design process from problem identification to solution implementation, emphasizing user research, ideation, prototyping, testing, and iteration.

• Workflow documentation that illustrates how design processes are integrated with product management and engineering workflows.

• Examples of how design decisions were informed by user data, A/B testing results, or other analytical insights.

• Documentation of contributions to or leadership in the development and maintenance of a design system, including its principles, components, and usage guidelines.

📝 Enhancement Note: The portfolio requirements are highly specific, demanding evidence of advanced design capabilities, systemic thinking, and practical application of modern tools like AI. Candidates must be prepared to articulate their design process and demonstrate tangible product impact.

💵 Compensation & Benefits

Salary Range: £85,000 - £105,000 GBP per annum. This range is indicative and may vary based on the candidate's skills, experience, and specific qualifications.

Benefits:

• Competitive salary with annual performance reviews.

• Opportunity to participate in Flo’s performance incentive scheme.

• Comprehensive paid time off, including holiday leave, sick leave, and dedicated female health leave.

• Enhanced parental leave policies, supporting maternity, paternity, same-sex, and adoptive parents.

• Accelerated professional growth opportunities through impactful work and dedicated learning support.

• Hybrid work model with 3 days per week in the office for in-person collaboration.

• A generous 5-week fully paid sabbatical after 5 years of service.

• Complimentary Flo Premium access for friends and family.

• Additional health, pension, and wellbeing perks designed to support employee welfare.

Working Hours: The standard working hours are approximately 40 hours per week, with a hybrid work arrangement requiring 3 days in the office.

📝 Enhancement Note: The salary range is competitive for a Senior Product Designer role in London. The benefits package is extensive, particularly highlighting family support, professional development, and unique perks like sabbaticals and female health leave, reflecting a company culture that values employee well-being and long-term commitment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health / Female Health Technology. Flo operates in a rapidly evolving and increasingly regulated sector, focusing on leveraging technology to provide personalized health insights and support for women. This context means a strong emphasis on data privacy, ethical considerations, and clinical accuracy is paramount.

Company Size: Flo Health is a significant player in the digital health space, boasting over 500 million downloads and 80 million monthly users, with a valuation of $1 billion. This indicates a large, established, and well-funded organization that has achieved product-market fit at scale. For operations professionals, this means opportunities to work with mature processes, robust infrastructure, and a large user base, but also potential challenges in navigating established systems.

Founded: Flo was founded 10 years ago, signifying a decade of experience and growth in the market. This history suggests a company that has successfully navigated early-stage challenges and is now focused on scaling, innovation, and long-term strategic development.

Team Structure:

• The design team likely comprises specialized roles (UX, UI, Interaction, Visual) and senior leaders who set direction. Expect a collaborative environment where individual contributors are empowered to lead significant projects.

• Reporting is likely to a Design Lead or Head of Design, with close collaboration across Product Management, Engineering, Research, Medical, and Legal teams.

• Cross-functional collaboration is a core tenet, with designers embedded within product teams to ensure cohesive development and user-centricity. Methodology:

• Data-driven decision-making is central, with a focus on user engagement, retention, and satisfaction metrics. Design initiatives are expected to demonstrate measurable impact.

• Iterative development and A/B testing are likely standard practices to refine user experiences and validate hypotheses.

• A strong emphasis on ethical design, privacy-first principles, and ensuring clinical accuracy within health-related features.

• Proactive problem-solving and a culture of continuous improvement in both product features and internal design processes.

Company Website: https://flo.health/

📝 Enhancement Note: Flo Health's scale and mission in female health technology present a unique environment. Operations professionals in this company will likely engage with large datasets, complex user needs, and a strong ethical framework. The company's established history and significant investment suggest stability and a commitment to long-term growth and innovation.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Senior" individual contributor level. It signifies a high degree of autonomy, responsibility for complex projects, and the expectation to mentor others. It's a position for experienced designers who can operate independently, set strategic direction within their domain, and contribute to the overall design vision and team development.

Reporting Structure: The Senior Product Designer will likely report to a Design Lead, Head of Design, or a Director within the Product organization. They will work closely with Product Managers, Engineering Leads, and Research Leads on specific product initiatives. The structure encourages collaboration and shared ownership.

Operations Impact: The impact of this role is directly tied to improving user engagement, retention, and satisfaction through exceptional design. By leading complex projects and developing scalable frameworks, the designer influences the core user experience of a product used by millions globally. Their work directly contributes to Flo's mission of improving female health outcomes and its business objectives.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Designer, Design Manager, or Head of Design role, managing a team and setting broader design strategy.

• Specialization: Opportunity to deepen expertise in specific areas like AI-driven design, health tech innovation, or systemic design.

• Cross-functional Leadership: Develop stronger product strategy skills and influence across departments, potentially moving into product management or strategy roles.

• Mentorship & Training: Formalize mentorship responsibilities and contribute to the development of design training programs within Flo.

• Industry Recognition: Contribute to high-profile projects in a leading health tech company, building a strong professional reputation.

📝 Enhancement Note: This senior role offers a clear path for both individual technical growth and leadership progression. The company's scale and focus on innovation provide ample opportunities for impactful work and skill development, positioning it as a strong career advancement opportunity for experienced designers.

🌐 Work Environment

Office Type: Flo Health operates a hybrid work model, requiring 3 days per week in the office. This suggests a blend of focused individual work at home and collaborative, in-person interaction within a professional office setting.

Office Location(s): The primary office location for this role is London, England, United Kingdom. This provides access to a vibrant tech and design ecosystem. Specific office details (e.g., amenities, accessibility) would typically be provided during the interview process.

Workspace Context:

• The office environment is designed to foster collaboration, innovation, and cross-functional teamwork, essential for a product-driven company like Flo.

• Expect access to modern design tools and technology, including Figma, advanced prototyping software, and AI tooling integrated into the workflow.

• Opportunities for spontaneous discussions, brainstorming sessions, and team-building activities with colleagues from diverse disciplines.

• A professional yet dynamic atmosphere where design is highly valued and integrated into the product development lifecycle.

Work Schedule: The standard work schedule is approximately 40 hours per week, with the expectation of 3 days in the office. While a core schedule exists, the hybrid model offers some flexibility in balancing in-office and remote workdays. The nature of design work may also involve periods of intense focus, particularly around project deadlines or launches.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, aiming to balance the benefits of remote flexibility with the advantages of in-person collaboration and team cohesion. This setup is common for senior roles in established tech companies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application, focusing on your resume and portfolio link. Be sure your portfolio clearly highlights relevant experience and impact.

• Portfolio Presentation & Technical Interview: Expect to present your portfolio to a panel of designers and potentially product managers. This will involve discussing your process, design decisions, problem-solving approach, and the impact of your work. Be prepared for in-depth questions on systemic design, AI integration, and mobile UX.

• Cross-functional Interviews: Interviews with product managers, engineers, and researchers to assess your collaboration style, communication skills, and ability to work effectively within a cross-functional team. Expect behavioral questions and scenario-based challenges.

• Hiring Manager Interview: A final discussion with the hiring manager to assess cultural fit, leadership potential, and alignment with the team's vision and goals.

Portfolio Review Tips:

• Curate Strategically: Select 2-4 of your strongest, most relevant case studies that showcase systemic design, mobile app experience, AI integration, and measurable product impact.

• Tell a Story: For each case study, clearly articulate the problem, your role, the design process, key decisions, challenges faced, solutions implemented, and quantifiable outcomes.

• Highlight Process & Impact: Emphasize your thought process, the "why" behind your decisions, and the specific metrics or user feedback that demonstrate the success of your designs.

• Showcase AI Integration: If applicable, dedicate a section or case study to how you've leveraged AI/LLM tools, detailing the benefits realized (e.g., speed, exploration, validation).

• Visual Clarity: Ensure your portfolio is visually appealing, easy to navigate, and professionally presented. Use high-fidelity mockups and prototypes where appropriate.

Challenge Preparation:

• Systemic Thinking: Be ready to discuss how you approach designing for complex systems, scalability, and design consistency across multiple features or products.

• AI in Design: Prepare to answer questions about the ethical implications, practical applications, and future potential of AI in product design.

• Mobile UX Best Practices: Refresh your knowledge of current mobile design trends, interaction patterns, and platform-specific guidelines (iOS/Android).

• Behavioral & Situational: Prepare STAR method (Situation, Task, Action, Result) answers for common behavioral questions related to teamwork, problem-solving, conflict resolution, and mentorship.

📝 Enhancement Note: The interview process is rigorous, emphasizing both design craft and collaborative impact. A well-prepared, tailored portfolio that specifically addresses the role's requirements, especially AI integration and systemic design, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, and collaborative prototyping. Mastery is essential.

• Protopie: For advanced prototyping, complex micro-interactions, and high-fidelity simulations.

• Lottie/Rive/After Effects: For creating and integrating motion graphics and animations into the user experience.

• AI/LLM Tools (e.g., Claude, Vercel): Expected to be integrated into the design workflow for tasks such as idea generation, content creation, concept validation, and potentially code generation for prototypes.

Analytics & Reporting:

• While not explicitly listed as a design tool, familiarity with analytics platforms (e.g., Amplitude, Mixpanel, Google Analytics) and how to interpret user data to inform design decisions is highly beneficial.

• Dashboard tools (e.g., Tableau, Looker) may be used by the team for performance tracking, and understanding how design impacts these metrics is key. CRM & Automation:

• Not directly relevant for this design role, but understanding how design integrates with CRM or marketing automation platforms might be a plus in specific cross-functional projects.

📝 Enhancement Note: Proficiency in Figma and advanced prototyping tools is non-negotiable. A significant differentiator will be practical experience and comfort using AI/LLM tools to enhance the design process, reflecting Flo's forward-looking approach.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving female health and empowering users, with design decisions aligning with this core purpose.

• Data-Driven: Utilizing user data, research, and analytics to inform design choices and measure impact, ensuring solutions are effective and user-centered.

• Craft Excellence: A dedication to high-quality design, attention to detail, and continuous improvement in design skills and processes.

• Collaboration & Ownership: Working effectively in cross-functional teams, taking ownership of design initiatives, and fostering a supportive environment for feedback and shared success.

• Ethical & Inclusive: Prioritizing user privacy, data security, and designing accessible, inclusive experiences that cater to a diverse user base.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be deeply integrated with product managers, engineers, and researchers, participating actively in all stages of product development.

• Open Communication: A culture that encourages open feedback, constructive debate, and transparent communication to achieve the best outcomes.

• Shared Learning: A willingness to share knowledge, mentor peers, and collectively elevate the design craft and capabilities within the team and organization.

• Agile & Iterative: Embracing agile methodologies, with a focus on iterative design and development, rapid prototyping, and continuous improvement based on user feedback and data.

📝 Enhancement Note: Flo values a culture that is both mission-focused and execution-oriented. Designers are expected to be collaborative, data-informed, and committed to ethical, high-quality work that directly serves the company's purpose.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling Design Systems: Ensuring design systems remain robust, scalable, and adaptable as the product and user base grow significantly.

• Balancing Innovation with Regulation: Navigating the complexities of health tech, including privacy regulations (e.g., GDPR, HIPAA) and clinical accuracy requirements, while pushing innovative design boundaries.

• AI Integration Complexity: Effectively integrating AI tools into the design workflow while maintaining ethical standards, user trust, and ensuring the AI genuinely enhances the user experience rather than detracting from it.

• Cross-functional Alignment: Ensuring consistent vision and execution across numerous product teams, engineering disciplines, and stakeholder groups with potentially competing priorities.

• Mentoring at Scale: Effectively mentoring and upskilling a diverse group of designers and non-designers to maintain a high standard of craft across the organization.

Learning & Development Opportunities:

• Advanced AI in Design: Deepen expertise in leveraging AI tools for generative design, predictive analytics in UX, and personalized user experiences.

• Health Tech Specialization: Gain in-depth knowledge of the unique challenges and opportunities within the digital health sector, including clinical validation and user behavior in health contexts.

• Systemic Design Leadership: Develop advanced skills in architecting and scaling complex design systems and frameworks for large-scale applications.

• Product Strategy Influence: Enhance strategic thinking and contribute more significantly to product roadmap development and business objectives.

• Design Leadership Training: Opportunities to develop leadership and management skills through formal training, mentorship, and increased responsibility.

📝 Enhancement Note: The challenges presented are directly linked to Flo's scale, industry, and technological focus. The growth opportunities offer clear pathways for deepening expertise and advancing into leadership roles, making it an attractive environment for ambitious senior designers.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex, 0-to-1 design project you led. How did you define the problem, architect the solution, and ensure its scalability and impact?" (Focus on systemic thinking, process, and outcomes.)

• "How have you leveraged AI/LLM tools in your design process? Provide a specific example of how it accelerated exploration or validation, and discuss the ethical considerations." (Prepare to demonstrate practical AI usage and thoughtful application.)

• "How do you ensure your designs are not only user-centric but also emotionally intelligent, ethical, and accessible to a diverse user base?" (Highlight your commitment to inclusive and responsible design.) Company & Culture Questions:

• "Based on your understanding of Flo Health, what do you see as the biggest design challenges and opportunities in the female health tech space?" (Showcase research and industry insight.)

• "How would you approach mentoring junior designers or upskilling non-designers on design principles and best practices?" (Discuss your mentoring philosophy and practical methods.)

• "Describe a time you had to influence stakeholders with differing opinions on a design direction. How did you navigate the situation and reach a consensus?" (Prepare a STAR method answer focusing on communication and collaboration.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a concise overview of your role and the project's goals. Dedicate the majority of your time to detailing your process, key decisions, and the measurable results.

• Focus on the 'Why': For each design choice, explain the reasoning behind it, linking it back to user needs, business goals, or technical constraints.

• Show, Don't Just Tell: Utilize high-fidelity mockups, interactive prototypes, and motion examples to vividly illustrate your design solutions.

• Quantify Impact: Whenever possible, present data, metrics, or user feedback that demonstrates the success and impact of your designs.

• AI Integration Narrative: Clearly articulate your role in using AI tools and the tangible benefits achieved, positioning yourself as a forward-thinking designer.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating systemic thinking, practical application of AI in design, and a deep understanding of user-centered, ethical design principles within the context of health tech. Your portfolio is your primary evidence.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor your Resume: Ensure your resume clearly highlights your 8+ years of mobile application design experience, specific achievements in systemic design, AI tool integration, and measurable product impact. Use keywords from the job description.

• Curate Your Portfolio: Select 2-4 of your strongest case studies that directly address the requirements, especially systemic design, advanced prototyping, AI integration, and gamified/behavior-change experiences. Ensure it's easily navigable and visually compelling.

• Prepare Your Presentation: Rehearse presenting your portfolio case studies, focusing on articulating your process, rationale, and the quantifiable impact of your work. Be ready to discuss your approach to AI in design.

• Research Flo Health: Understand their mission, user base, recent achievements (like the $1B valuation), and their commitment to female health. Prepare thoughtful questions about their design culture, challenges, and future vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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