Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Creative Realities Inc

Location: [Location - Not specified in the provided data, assuming a general US location for salary estimates]

Job Type: Full Time

Category: Product Design / UX/UI

Date Posted: May 29, 2026

Experience Level: Senior (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end user experience (UX) design for a new, unified enterprise digital signage management platform, focusing on simplifying complex orchestration into intuitive workflows.

• Architect, launch, and maintain a comprehensive, scalable enterprise-grade design system and component library to ensure consistency across all software experiences.

• Drive innovation by designing AI-driven features that automate user tasks, streamline content scheduling, and provide predictive insights, while also leveraging AI-augmented design workflows for accelerated prototyping.

• Act as a strategic partner to Product Management and Engineering, translating intricate enterprise requirements (device orchestration, hierarchies, scheduling, governance, analytics) into user-friendly interfaces.

• Champion user experience and usability best practices throughout the software development lifecycle, ensuring high-impact outcomes for global clients and support teams.

📝 Enhancement Note: The role is explicitly described as a "foundational" Senior Product Designer for a "next-generation, unified enterprise digital signage management platform." This indicates a critical, hands-on role with significant impact on the core product's user experience and its future development. The emphasis on "enterprise software applications," "SaaS products," and the specific complexities of "device orchestration, multi-location hierarchies, advanced scheduling, metadata governance, and real-time analytics" firmly places this role within the enterprise B2B software design space, requiring a strong systems-thinking approach rather than purely consumer-facing design. The mention of AI integration and AI-augmented design workflows suggests a forward-looking and technologically adept design environment.

📈 Primary Responsibilities

• Design Leadership: Own the complete UX design process for enterprise software platforms, from user research and journey mapping to wireframing, prototyping, and final UI delivery.

• Translate Requirements: Convert complex business, client, and technical requirements into clear user journeys, intuitive interaction patterns, and efficient workflows.

• Design Systems & Architecture: Develop, implement, and maintain a robust design system and component library, defining standards for navigation, layouts, interactions, and accessibility to ensure platform cohesion and scalability.

• AI-Driven Feature Design: Conceptualize and design innovative features that leverage AI to enhance user productivity, automate repetitive tasks, and provide actionable insights within the platform.

• AI-Augmented Workflow Integration: Utilize AI-enabled design tools to accelerate the design process, including rapid prototyping, design-to-code concepts, and generating design variations.

• Cross-Functional Collaboration: Partner closely with Product Managers to define product strategy and requirements, and work in lockstep with Engineering teams to ensure seamless, high-fidelity implementation of designs.

• Stakeholder Support: Provide design documentation and UX insights to Sales and Client Services teams to effectively communicate the platform's value proposition to Fortune 100 clients.

• User Advocacy: Champion user needs and usability best practices throughout the product development lifecycle, ensuring a high standard of design quality and user satisfaction.

📝 Enhancement Note: The responsibilities highlight a deep involvement in the entire product lifecycle, from strategic definition (partnering with Product Management) to detailed execution (delivering wireframes, prototypes, UI). The specific mention of "architecting design systems" and "launching" them, alongside "defining clear, scalable standards," indicates a significant responsibility for establishing foundational design infrastructure, not just executing individual features. The dual focus on "AI-Driven Features" and "AI-Augmented Workflow" suggests that the candidate will be instrumental in both defining how AI impacts the user experience and how AI can improve the design process itself, demanding a proactive and innovative mindset.

🎓 Skills & Qualifications

Education: BA/BS strongly preferred in Design, HCI, UX, Digital Media, Interaction Design, or equivalent practical experience.

Experience: 5–8 years of experience designing complex enterprise software applications, with proven success in delivering end-to-end UX deliverables for SaaS products.

Required Skills:

• UX/UI Design: Proficiency in the full spectrum of UX/UI design, including user research, wireframing, prototyping, interaction design, and visual design.

• Design Systems: Expertise in architecting, building, and maintaining comprehensive design systems and component libraries.

• Prototyping Tools: Strong proficiency with Figma, including advanced capabilities for design systems and interactive prototyping.

• Enterprise Software Design: Demonstrated experience designing complex, multi-module workflows for enterprise SaaS applications (e.g., content management, asset management, device orchestration, scheduling, dashboards).

• Systems Thinking: Ability to understand and translate complex business logic, data flows, and technical constraints into elegant, user-friendly interfaces.

• Cross-Functional Collaboration: Proven ability to collaborate effectively with Product Management and Engineering teams, fostering strong partnerships and clear communication.

• Communication Skills: Excellent verbal, written, and visual communication skills for articulating design rationale, presenting work, and documenting specifications.

• User Advocacy: A strong commitment to user-centered design principles and ensuring high standards of usability and accessibility.

Preferred Skills:

• AI-Assisted Design: Experience with or strong curiosity for AI-enabled design tools, AI-augmented prototyping, and AI-driven UX patterns.

• IoT/Digital Signage/AdTech: Familiarity with concepts related to IoT, content management systems, digital signage, or AdTech platforms.

• Accessibility Standards: Knowledge of and experience implementing accessibility standards (e.g., WCAG).

• Agile Methodologies: Experience working within Agile development environments.

📝 Enhancement Note: The experience requirement of "5-8 years" specifically for "designing enterprise software applications" and "complex SaaS products" highlights the need for a candidate who has navigated the unique challenges of B2B software design, which differs significantly from consumer-facing applications. The emphasis on "multi-module workflows" and the specific examples provided (content, assets, devices, scheduling, dashboards) are critical indicators of the complexity the designer will need to manage. The "bonus" experience in IoT, digital signage, or AdTech is a strong hint towards the domain the platform operates within, suggesting that prior exposure here would be highly advantageous for understanding user needs and industry context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 detailed case studies demonstrating ownership of the entire design lifecycle for complex enterprise SaaS products.

• Systems Design Focus: Highlight examples of designing, building, or contributing significantly to enterprise-grade design systems, including component libraries and style guides.

• Workflow Complexity: Present projects that illustrate the ability to design multi-step workflows for intricate processes (e.g., device management, content scheduling, data analytics dashboards).

• Problem-Solving & Impact: Clearly articulate the business problem, user needs, design process, and measurable outcomes or impact of your design solutions.

• Figma Proficiency: Demonstrate advanced Figma skills, including design system implementation, prototyping, and collaborative design features.

Process Documentation:

• User Research & Analysis: Evidence of conducting user research (interviews, surveys, usability testing) and synthesizing findings into actionable design insights.

• Design System Documentation: Examples of how design system components and guidelines are documented and communicated to development teams.

• Design-to-Development Handoff: Showcase clear, detailed design specifications and assets provided to engineering for implementation.

• Iterative Design Process: Illustrate how feedback from Product, Engineering, and users was incorporated into design iterations.

📝 Enhancement Note: Given this is a "foundational" role for a "next-generation" platform and involves architecting a design system from the ground up, the portfolio should strongly emphasize strategic thinking, systems design, and the ability to establish scalable design patterns. Case studies should not just show polished UIs but also the rationale behind complex workflow designs, the structure of the design system, and how it was implemented to ensure efficiency and consistency across an enterprise product. The ability to demonstrate experience with AI-augmented design tools in the portfolio, even as a conceptual exploration, would be a significant plus.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Product Designer in the US with 5-8 years of enterprise SaaS experience, a typical salary range would be $120,000 - $160,000 annually. This estimate considers the seniority of the role, the specialized enterprise SaaS focus, and the emphasis on design systems and AI innovation. The exact compensation will depend on the specific location within the US, the candidate's specific experience, and negotiation.

Benefits:

• Comprehensive Health Coverage: Company-paid individual portion of medical, life, long-term disability, and short-term disability insurances.

• Voluntary Benefits: Access to company dental and vision insurance programs.

• Retirement Savings: 401(k) program with a company match of up to 3% of annual salary.

• Paid Time Off: Generous paid time off and holiday pay.

Working Hours: Standard full-time hours, likely around 40 hours per week. While the role is on-site, a degree of flexibility may be expected, common in design roles, but core working hours will be during business days to facilitate cross-functional collaboration.

📝 Enhancement Note: The salary estimate is based on data for Senior Product Designers in the US tech industry, specifically those with experience in B2B/enterprise SaaS. Factors considered include the stated experience level (5-8 years), the "Senior" title, and the specialized nature of designing complex enterprise platforms. The lower end of the range would typically apply to locations with a lower cost of living, while the higher end would be for major tech hubs. The benefits package is comprehensive, with a strong emphasis on company-paid health coverage and a notable 401(k) match, which are attractive components for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Creative Technology / Digital Experience Solutions / Retail Technology. Creative Realities (CRI) operates at the intersection of technology, design, and retail, providing digital experiences for Fortune 100 brands and retailers. Their focus on bringing digital experiences to retail environments positions them in a dynamic, evolving market.

Company Size: [Company Size - Not explicitly provided, but with a NASDAQ listing (CREX) and Fortune 100 client base, it suggests a mid-to-large size company, likely in the hundreds of employees. A size of 200-500 employees would be a reasonable inference for a publicly traded company serving large clients.] This size implies a structured environment with established processes but also potential for agility and significant impact.

Founded: [Company Founded - Not explicitly provided, but a NASDAQ listing implies a certain level of maturity and establishment.] The company's focus on "bringing digital experiences to retail environments" and guiding "Fortune 100 Brands and Retailers" suggests a history of innovation and client trust.

Team Structure:

• Reporting: The Senior Product Designer will report directly to the VP of Product Management, indicating a close alignment with product strategy and leadership.

• Collaboration: This role will be a "critical strategic partner" to Product Management and Engineering, implying a highly collaborative, cross-functional team environment where design is integrated early and often.

• Specialization: While this is a foundational design role for a specific platform, the broader company likely has teams focused on app development, deployment, content, and support, offering potential for broader collaboration.

Methodology:

• Agile Development: The close partnership with Engineering suggests an Agile or Scrum-like development methodology, common in software companies.

• User-Centered Design: The emphasis on "CX and usability best practices" and "user advocacy" points to a strong commitment to user research and iterative design processes.

• Design Systems: The responsibility for architecting and maintaining a design system indicates a focus on standardization, efficiency, and scalability in design and development.

Company Website: http://www.cri.com

📝 Enhancement Note: The company's description as a "creative technology company" focusing on "digital experiences to retail environments" and serving "Fortune 100 Brands and Retailers" provides significant context for the product designer role. The platform being designed is not just a generic SaaS application but one with specific enterprise applications in retail technology, likely involving complex data visualization, content management, and device control. The emphasis on "monetization and platform integration strategy" suggests that the design decisions will have direct business implications.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" individual contributor role. It signifies a high level of autonomy and responsibility, expected to set foundational design standards and drive significant product initiatives. It's a builder role, focused on creating and shaping the design infrastructure for a flagship enterprise platform.

Reporting Structure: Reporting directly to the VP of Product Management places the designer in a strategic position, with direct access to product leadership and visibility into high-level decision-making. This allows for significant influence on product direction.

Operations Impact: The role has a direct impact on the usability, efficiency, and perceived value of a core enterprise software platform. By simplifying complex orchestration, the designer will enable support teams and global clients to drive more value from their networks, directly contributing to CRI's monetization and platform integration strategies. Designing intelligent, AI-driven features will also position CRI as an innovator in the retail technology space.

Growth Opportunities:

• Design Leadership: As the foundational designer, there's an opportunity to grow into a lead design role, potentially managing or mentoring future designers as the platform and team expand.

• Technical Specialization: Deepening expertise in enterprise SaaS design, design systems, and AI-augmented design workflows.

• Product Strategy Influence: Continued close collaboration with Product Management can lead to greater involvement in product strategy, roadmap planning, and defining new market opportunities.

• Industry Expertise: Developing specialized knowledge in retail technology, digital signage, and IoT, becoming a subject matter expert within CRI and the industry.

📝 Enhancement Note: The "Senior" designation, coupled with the responsibility for "foundational" work and "architecting" a design system, implies a significant opportunity for impact and growth. This isn't just about executing tasks but about shaping the future of the company's core software product. The direct reporting line to the VP of Product Management is a strong indicator of the strategic importance and potential for career advancement within the product organization.

🌐 Work Environment

Office Type: The job is listed as "On-site," indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, spontaneous idea sharing, and direct team interaction.

Office Location(s): [Specific office locations are not provided in the raw data. Typically, a company like Creative Realities might have offices in tech hubs or areas with a strong creative/marketing presence in the US.] For candidates, checking the company website or ADP listing for confirmed office locations would be crucial.

Workspace Context:

• Collaborative Space: An on-site environment typically fosters a collaborative atmosphere, with opportunities for design critiques, whiteboarding sessions, and informal discussions with Product Managers and Engineers.

• Tools & Technology: Access to standard design software (Figma), potentially augmented by AI design tools as mentioned in the description. Access to enterprise-grade hardware and software necessary for complex design work.

• Team Interaction: Direct interaction with design, product, and engineering peers, facilitating quick feedback loops and a cohesive team dynamic.

Work Schedule: Standard business hours, likely Monday through Friday, with an expectation of 40 hours per week. The on-site nature means adherence to office hours is generally required, though some flexibility might be available depending on company policy.

📝 Enhancement Note: The "On-site" requirement is a key differentiator. For candidates, this means prioritizing roles that offer in-person collaboration benefits. The description of the company serving Fortune 100 clients and operating in a creative technology space suggests an environment that values innovation and professional presentation, likely reflected in the office setup and work culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter or hiring manager call to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: A core part of the process. Candidates will present their portfolio, focusing on enterprise SaaS design, design systems, and complex workflow challenges. A design exercise or case study may be assigned, either before or during an interview stage, to evaluate problem-solving skills and design approach.

• Cross-Functional Interviews: Interviews with Product Management and Engineering leads to assess collaboration skills, technical understanding, and ability to articulate design decisions.

• VP/Leadership Interview: A final interview, likely with the VP of Product Management, to discuss strategic alignment, long-term vision, and cultural fit.

Portfolio Review Tips:

• Focus on Enterprise & Systems: Prioritize case studies demonstrating experience with complex enterprise software, design systems, and scalable architecture. Avoid exclusively consumer-focused projects unless they highlight transferable systems-thinking skills.

• Showcase the Process: Clearly articulate your design process, including user research, problem definition, ideation, iteration, and rationale behind key decisions. Use visual aids effectively.

• Quantify Impact: Whenever possible, present metrics or outcomes that demonstrate the impact of your designs on user behavior, efficiency, or business goals.

• Figma & Design System Depth: Be prepared to walk through your Figma files, demonstrate your understanding of design system principles, and explain how you've built or contributed to them.

• AI Integration: If applicable, discuss any experience or exploration with AI-augmented design tools or designing AI-driven features. Highlight your curiosity and forward-thinking approach.

Challenge Preparation:

• Understand Enterprise Complexity: Be ready to discuss how you approach designing for complex enterprise workflows, data management, and multi-user scenarios.

• Design System Application: Prepare to discuss how you would apply or extend an existing design system, or how you would approach building one from scratch for a new platform.

• AI & Future Trends: Be ready to discuss your perspective on AI's role in product design and how it can enhance user productivity and design efficiency.

📝 Enhancement Note: The emphasis on "enterprise software applications" and "complex SaaS products" means the portfolio review will likely be highly technical and strategic. Candidates should prepare to discuss not just the aesthetics but the underlying logic, scalability, and maintainability of their designs. The specific mention of "AI-driven features" and "AI-augmented design workflows" means candidates should be ready to discuss their understanding and potential application of these technologies in their design process and product outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and design system management. Proficiency is explicitly required.

• Prototyping Tools: Figma's built-in capabilities are key; other tools might be used for specific advanced prototyping needs.

• Design System Management: Tools and processes for creating, documenting, and maintaining design system components and guidelines.

Analytics & Reporting:

• Data Visualization Tools: While not explicitly mentioned for the designer, understanding how to design for dashboards and data presentation is crucial, implying familiarity with tools like Tableau, Power BI, or custom-built reporting interfaces.

• User Analytics Platforms: Awareness of platforms like Google Analytics, Mixpanel, or Amplitude to understand user behavior and inform design decisions.

CRM & Automation:

• CRM Systems: Understanding how enterprise software integrates with or complements CRM systems (e.g., Salesforce) might be beneficial, though not a direct design responsibility.

• Workflow Automation: Familiarity with concepts of workflow automation within enterprise software.

📝 Enhancement Note: The explicit requirement for "strong proficiency with Figma, including design systems and prototyping" is paramount. The mention of "AI-augmented design workflows" suggests an openness to, and potentially a requirement for, familiarity with emerging AI tools that assist in design generation, prototyping, or even code generation from design. Understanding how the designed platform interacts with or complements other enterprise systems (like CRMs or IoT platforms) will be a valuable asset.

👥 Team Culture & Values

Operations Values:

• Passion: A deep enthusiasm for design excellence and creating impactful user experiences.

• Respect: Valuing diverse perspectives, fostering inclusivity, and working collaboratively.

• Integrity: Operating with transparency, honesty, and ethical decision-making.

• Helpfulness: Proactively supporting colleagues, partners, and customers.

• Nimble-Mindedness: Embracing creativity, fresh thinking, and adaptability to new challenges.

• Excellence: Holding oneself and others to high standards in craftsmanship and delivery.

Collaboration Style:

• Peer Partnership: Working as a peer with Product Management and Engineering, emphasizing shared ownership and alignment.

• Constructive Diplomacy: Navigating discussions and feedback constructively, especially when aligning design with technical feasibility and business goals.

• Open Feedback Culture: Encouraging and being receptive to feedback to drive continuous improvement in design and product.

• Systems-Oriented: A collaborative approach focused on building cohesive, scalable systems rather than isolated features.

📝 Enhancement Note: The listed core values (Passionate, Respectful, Do the Right Thing, Helps First, Nimble Minded, Expects Excellence) are strong indicators of the desired work environment. For a designer, "Passionate" and "Expects Excellence" speak to the drive for high-quality craft, while "Respectful," "Helps First," and "Nimble Minded" highlight the collaborative and adaptive nature of the team. The emphasis on "Nimble Minded" is particularly relevant given the mention of AI innovation and evolving design workflows.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Enterprise Complexity: The primary challenge will be transforming sophisticated enterprise behaviors and technical requirements into intuitive, operator-friendly interfaces. This requires deep empathy for enterprise users and strong analytical simplification skills.

• Building a Foundational Design System: Establishing a new, scalable design system from the ground up for a complex enterprise platform requires strategic foresight, rigorous documentation, and effective adoption by engineering.

• Integrating AI Seamlessly: Designing AI-driven features that genuinely enhance user productivity without adding complexity or introducing bias, and effectively integrating AI-augmented design workflows into an established process.

• Balancing Stakeholder Needs: Navigating the needs and priorities of Product Management, Engineering, Sales, and Fortune 100 clients to deliver designs that meet diverse requirements.

Learning & Development Opportunities:

• Advanced Design Systems: Deepen expertise in creating and scaling enterprise-grade design systems, potentially involving component architecture and governance models.

• AI in Design: Gain practical experience with cutting-edge AI tools for design generation, prototyping, and user insight analysis, becoming proficient in AI-augmented workflows.

• Product Strategy Influence: Develop a stronger understanding of product monetization, platform integration, and market strategy through close collaboration with VP of Product Management.

• Retail Tech Domain Expertise: Become a specialist in the digital signage, IoT, and retail technology sectors, understanding unique user needs and industry trends.

📝 Enhancement Note: The challenges described are inherent to a "foundational" role on a "next-generation" product. Successfully tackling these challenges will directly lead to significant growth opportunities, particularly in areas like design systems architecture, AI integration, and strategic product input. The requirement to learn and adapt to new AI tools is a clear growth path.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a complex, multi-module enterprise workflow from scratch. How do you ensure it's intuitive for operators?" (Focus on user research, iterative design, and simplification strategies.)

• "Walk me through the process of architecting and launching a design system for a new enterprise platform. What were the key considerations and challenges?" (Highlight systems thinking, collaboration with engineering, and documentation.)

• "How would you approach designing an AI-driven feature to streamline content scheduling for digital signage? What potential AI capabilities would you explore?" (Demonstrate creative thinking, understanding of AI potential, and user-centric problem-solving.)

Company & Culture Questions:

• "What excites you about Creative Realities' mission and our focus on digital experiences in retail?" (Research company values, clients, and industry impact.)

• "How do you embody our core values, such as 'Nimble Minded' or 'Expects Excellence,' in your daily work?" (Prepare specific examples.)

Portfolio Presentation Strategy:

• Structure for Impact: Start with a high-level overview of your most relevant enterprise SaaS and design system projects. For each project, clearly state the problem, your role, the solution, and the impact.

• Deep Dive on Process: For 1-2 key projects, dive deep into your process, illustrating wireframes, user flows, prototypes, and final UI. Explain your rationale at each step.

• Design System Showcase: Dedicate a section to your design system work, explaining its architecture, key components, and how it was implemented and adopted.

• AI & Innovation: Be prepared to discuss any experience or forward-thinking ideas regarding AI in design, as mentioned in the job description.

• Conciseness: Be mindful of time; focus on the most impactful aspects of your work.

📝 Enhancement Note: The interview questions will likely probe the candidate's ability to handle enterprise complexity, their strategic approach to design systems, and their understanding of AI's role in design. Candidates should prepare to demonstrate not just design skills but also strong problem-solving, communication, and strategic thinking capabilities relevant to enterprise B2B software.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the ADP portal link provided.

• Tailor your Resume: Highlight experience with enterprise SaaS design, complex workflow design, design systems, and proficiency with Figma. Quantify achievements where possible.

• Curate Your Portfolio: Select 2-3 strong case studies that best showcase your enterprise design experience, system thinking, and ability to solve complex UX problems. Ensure your portfolio clearly demonstrates your process and impact.

• Prepare for Portfolio Presentation: Practice walking through your case studies, articulating your design decisions, and explaining your contributions to design systems. Be ready to discuss your approach to AI in design.

• Research Creative Realities: Understand the company's mission, clients, and the retail technology space to articulate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.