Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Flo Health

Location: Vilnius, Vilnius County, Lithuania

Job Type: Full-time

Category: Product Design / UX/UI Design

Date Posted: 2026-06-02T08:53:17

Experience Level: 8+ years professional experience

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Spearhead complex, system-level design solutions for a leading global health and fitness app, impacting over 80 million monthly users.

• Utilize advanced UX thinking, interaction design, and systemic design principles to architect scalable frameworks and drive product innovation.

• Leverage cutting-edge AI/LLM tools to accelerate design exploration, concept validation, and streamline the design process.

• Champion emotionally intelligent, ethical, and accessible design practices, ensuring inclusivity and emotional resonance in user experiences.

• Collaborate closely with cross-functional teams including Product, Engineering, Research, Medical, and Legal to deliver cohesive and impactful solutions.

📝 Enhancement Note: This role is positioned as a senior individual contributor, emphasizing leadership in design challenges, setting quality standards, and significant product impact. The focus on AI/LLM tooling integration suggests a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Lead complex 0 to 1 design projects, architecting scalable frameworks and systems that foster growth and innovation within the Flo app ecosystem.

• Proactively identify and address complex, ambiguous design challenges, defining clear requirements and prioritizing impactful workstreams to deliver user-centered experiences.

• Design end-to-end user flows, features, and experiments that directly align with user needs and key business objectives, such as increasing engagement and retention.

• Produce high-fidelity prototypes and mock-ups using Figma and advanced prototyping tools, strategically integrating AI to optimize the concept-to-validation lifecycle.

• Develop and refine sophisticated interaction models, motion principles, and visual systems designed for scalability across multiple teams and to encourage wider adoption.

• Foster deep collaboration with Product Managers, Engineers, Researchers, and Content Designers to ensure the delivery of cohesive and integrated solutions.

• Actively mentor peers, junior designers, and non-designers, providing constructive feedback and guidance to elevate the overall design craft and team capability.

• Champion emotionally intelligent, ethical design principles and rigorously ensure accessibility standards are met throughout all design phases.

• Contribute significantly to the evolution of Flo's design system, ensuring its accessibility, inclusivity, and scalability across all design outputs.

• Integrate and adapt AI tools into daily design workflows to enhance efficiency and creative exploration.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership (0->1 projects, scalable frameworks) and tactical execution (prototyping, mentoring). The emphasis on AI integration and ethical/accessible design points to modern design practices.

🎓 Skills & Qualifications

Education: While specific educational requirements are not stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is typically expected for senior roles, alongside a strong portfolio.

Experience: 8+ years of professional experience focused on designing sophisticated mobile applications.

Required Skills:

• Portfolio demonstrating expertise in systemic design, advanced prototyping, and micro-interactions, with a clear track record of measurable product impact.

• Proven ability to architect scalable design frameworks and contribute to robust design systems.

• Experience designing engaging gamified or behavior-change-driven user experiences.

• Proficiency in Figma is essential, alongside advanced prototyping tools such as Protopie.

• Experience with motion and animation tools like Lottie, Rive, or After Effects.

• Demonstrated experience leveraging AI/LLM tools (e.g., Claude, Vercel) to accelerate design exploration and concept validation.

• Strong communication and presentation skills, with the ability to articulate complex ideas and influence stakeholders effectively.

Preferred Skills:

• Experience working within the health tech industry or other regulated environments.

📝 Enhancement Note: The experience requirement is substantial, indicating a need for seasoned designers. The specific tool requirements, especially AI/LLM integration and advanced prototyping, suggest a high level of technical and innovative capability expected from candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a strong portfolio that clearly demonstrates expertise in systemic design, illustrating how you architect scalable frameworks and design systems.

• Include case studies detailing advanced prototyping skills, micro-interactions, and the measurable product impact of your design solutions.

• Provide examples of designing gamified or behavior-change-driven experiences, highlighting user engagement and retention strategies.

• Demonstrate proficiency with Figma and advanced prototyping tools, ideally through interactive prototypes or detailed walkthroughs.

• Present examples of using motion and animation tools to enhance user experience and convey complex information.

Process Documentation:

• Illustrate your approach to tackling complex, ambiguous design challenges, including requirement definition and prioritization strategies.

• Detail your process for designing end-to-end flows, features, and experiments, aligning user needs with business goals.

• Explain your methodology for developing and evolving interaction models, motion principles, and visual systems for scalability.

• Provide examples of your collaborative process with Product, Engineering, Research, and other cross-functional teams.

• Showcase how you mentor junior designers and contribute to raising the overall design craft bar.

📝 Enhancement Note: The portfolio requirements are highly specific, emphasizing systemic thinking, AI integration, and measurable impact, which are critical for senior roles in product design. Candidates should prepare detailed case studies demonstrating these capabilities.

💵 Compensation & Benefits

Salary Range: €7,000 - €7,500 gross per month. This range is provided as a guideline and may vary based on the candidate's specific skills and experience.

Benefits:

• Competitive salary with annual performance reviews.

• Opportunity to participate in Flo’s performance incentive scheme.

• Generous paid time off, including holiday, sick leave, and specialized female health leave.

• Enhanced parental leave and pay, supporting maternity, paternity, same-sex, and adoptive parents.

• Accelerated professional growth opportunities through impactful work and dedicated learning support.

• Hybrid work model with 3 days per week in the office for in-person collaboration.

• A 5-week fully paid sabbatical offered upon reaching a 5-year "Floversary."

• Complimentary Flo Premium access for friends and family.

• Additional perks including pension contributions and comprehensive wellbeing support.

Working Hours: While not explicitly stated, a full-time role typically involves around 40 hours per week. The hybrid model suggests flexibility in managing work hours, with a requirement for 3 days in the office.

📝 Enhancement Note: The provided salary range is for gross monthly earnings in EUR for Vilnius. The benefits package is comprehensive, emphasizing professional development, work-life balance, and employee well-being, which are attractive aspects for senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Health & Fitness. Flo Health operates in the rapidly growing digital health sector, focusing on female health and wellness, a niche with significant market potential and a strong user base.

Company Size: Flo Health is a substantial organization, indicated by its 500M+ downloads and 80M+ monthly users, and a valuation of $1B. This suggests a well-established company with significant resources and a large operational footprint.

Founded: Founded over 10 years ago, Flo Health has a mature product and a decade of experience in building and scaling its platform, demonstrating resilience and sustained growth.

Team Structure:

• The design team is likely composed of specialized roles (UX, UI, Interaction, Motion) and works within a cross-functional product development structure.

• Senior designers are expected to operate as individual contributors with leadership responsibilities, mentoring junior members and influencing product strategy.

Methodology:

• A mission-led, product-driven approach emphasizes impact and user outcomes.

• Fast-paced execution with a focus on ownership from concept to delivery.

• Encouragement of debate and shared decision-making to foster innovation.

• A strong emphasis on craft excellence, shipping with purpose, and continuous improvement.

Company Website: https://flo.health/

📝 Enhancement Note: Flo Health presents itself as a dynamic, mission-driven company with a strong focus on user impact and professional development. The culture values ownership, collaboration, and continuous improvement, which are common traits in successful tech organizations.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior Product Designer," indicating a position of significant responsibility and expertise. It is beyond an entry-level or mid-level role, requiring a proven track record of leading complex design initiatives and influencing product direction.

Reporting Structure: As a senior individual contributor, the designer will likely report to a Design Lead or Head of Design. They will collaborate closely with Product Managers and Engineering Leads, influencing product roadmaps and development priorities.

Operations Impact: Senior Product Designers at Flo Health are expected to drive significant business decisions through their design work. This includes improving key metrics such as user engagement, retention, conversion rates, and overall user satisfaction. Their contributions are directly tied to the company's success and ability to innovate in the digital health space.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like systemic design, AI-driven design, or health tech UX.

• Leadership: Transition into lead or management roles within the design team, taking on more strategic oversight and team development responsibilities.

• Skill Advancement: Continuously learn and adopt new design tools, methodologies, and emerging technologies like advanced AI applications in design.

• Cross-Functional Influence: Expand influence across product strategy, contributing to higher-level business objectives and product vision.

📝 Enhancement Note: The growth opportunities are geared towards deepening expertise, taking on leadership roles, and increasing strategic influence within the organization, aligning with typical career progression for senior design professionals in established tech companies.

🌐 Work Environment

Office Type: The role is based on a hybrid model, requiring 3 days per week in the office in Vilnius. This suggests a collaborative office environment designed for in-person interaction, team meetings, and focused work.

Office Location(s): Vilnius, Vilnius County, Lithuania. This location offers a European base for the company's operations and talent acquisition.

Workspace Context:

• The office environment is likely set up to facilitate collaboration between design, product, and engineering teams, encouraging spontaneous discussions and brainstorming sessions.

• Access to necessary design tools, technology, and potentially prototyping labs or equipment would be expected.

• Opportunities for direct interaction with a diverse range of colleagues from various departments, fostering a strong sense of team and shared purpose.

Work Schedule: A standard full-time work schedule is implied, with the hybrid model offering some flexibility in managing work-from-home and in-office days.

📝 Enhancement Note: The hybrid model indicates a balanced approach to work, valuing both in-person collaboration and the flexibility of remote work, which is increasingly standard in the tech industry.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess qualifications and alignment with the role.

• Portfolio Presentation: A dedicated session where you present your portfolio, focusing on case studies that demonstrate systemic design, advanced prototyping, AI integration, and measurable product impact. Be prepared to articulate your design process, decision-making, and problem-solving approach.

• Cross-Functional Interviews: Interviews with Product Managers, Engineers, and potentially other designers, focusing on collaboration, technical understanding, and ability to work within a cross-functional team.

• Design Challenge/Workshop: You may be given a design exercise or asked to work through a hypothetical problem to assess your problem-solving skills, design thinking, and ability to apply concepts discussed.

• Final Interview: A discussion with senior leadership (e.g., Head of Design) to assess overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate Deliberately: Select 3-5 of your strongest, most relevant projects that showcase systemic design, advanced prototyping, AI integration, and measurable impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, key decisions, challenges faced, and the quantifiable outcomes. Use visuals effectively.

• Highlight Systemic Thinking: Show how your designs contribute to larger design systems or scalable frameworks.

• Demonstrate AI Usage: Detail how you strategically used AI/LLM tools, the benefits gained, and the impact on your workflow or the outcome.

• Focus on Impact: Quantify results whenever possible (e.g., increased engagement by X%, reduced user errors by Y%).

• Prepare for Questions: Anticipate questions about your design rationale, collaboration, handling feedback, and dealing with ambiguity.

Challenge Preparation:

• Understand the Context: If a design challenge is provided, quickly grasp the core problem and target audience.

• Structure Your Approach: Outline your thinking process, including user research (even if hypothetical), ideation, prototyping, and testing.

• Focus on Process: Demonstrate a clear, logical design process rather than just a polished final output.

• Communicate Clearly: Articulate your thoughts and decisions verbally and visually. Practice explaining complex ideas succinctly.

📝 Enhancement Note: The interview process emphasizes a robust portfolio review and practical demonstration of design skills, particularly in systemic design and AI integration. Candidates should prepare to articulate their process and quantifiable impact thoroughly.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI design, wireframing, and high-fidelity mock-ups. Proficiency is essential.

• Advanced Prototyping Tools: Proficiency in tools like Protopie is required for creating complex, interactive prototypes that simulate real-world user experiences.

• AI/LLM Tools: Experience with tools like Claude or Vercel for accelerating design exploration, content generation, or concept validation.

• Motion & Animation Tools: Familiarity with Lottie, Rive, or After Effects for creating engaging animations and micro-interactions.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the Senior Product Designer role but understanding how design integrates with product management and engineering workflows is key.

📝 Enhancement Note: The emphasis on Figma, advanced prototyping tools, and AI/LLM tools highlights the technical sophistication expected. Candidates should be adept at leveraging these tools to create high-fidelity, interactive designs and to streamline their workflow.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving female health outcomes and empowering users.

• Product-Focused: Prioritizing user needs and business goals through innovative product design.

• Ownership & Accountability: Taking responsibility for projects from inception to completion and impact.

• Collaboration & Debate: Encouraging open communication, constructive feedback, and shared decision-making.

• Craft Excellence: Upholding high standards for design quality, aesthetics, and user experience.

• Continuous Improvement: A drive to learn, adapt, and always raise the bar in design practices and team capabilities.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Product, Engineering, Research, Medical, and Content teams to ensure cohesive product development.

• Mentorship & Knowledge Sharing: Actively mentoring junior designers and peers, fostering a culture of learning and collective growth.

• Data-Informed Design: Utilizing user data and research insights to inform design decisions and measure impact.

• Ethical & Inclusive Design: Prioritizing user well-being, privacy, and ensuring designs are accessible and inclusive for all users.

📝 Enhancement Note: Flo Health promotes a culture that balances high performance and impact with a supportive, collaborative environment. The values emphasize user-centricity, continuous learning, and ethical considerations, particularly relevant in the health tech domain.

⚡ Challenges & Growth Opportunities

Challenges:

• Designing for Scale: Creating user experiences that are intuitive and effective for a massive, global user base with diverse needs and contexts.

• Balancing Innovation with Regulation: Navigating the complexities of health tech, potentially including privacy regulations and medical accuracy, while pushing design boundaries.

• Integrating AI Effectively: Seamlessly incorporating AI tools into the design workflow and user experience without compromising user trust or privacy.

• Driving Behavior Change: Designing features that genuinely motivate and sustain positive health behaviors among users.

• Mentoring and Influence: Effectively mentoring junior designers and influencing cross-functional teams to adopt best practices and maintain high design standards.

Learning & Development Opportunities:

• Advanced Design Methodologies: Opportunities to deepen expertise in systemic design, AI-assisted design, and behavior-change design.

• Industry Exposure: Working in the rapidly evolving health tech sector, gaining insights into digital health innovation and user needs in this space.

• Leadership Development: Potential to grow into design leadership roles, managing teams and shaping design strategy.

• Continuous Learning: Access to learning support, conferences, and resources to stay abreast of the latest design trends and technologies.

📝 Enhancement Note: The role presents significant challenges related to scale, ethical considerations in health tech, and AI integration, offering ample opportunities for professional growth and skill development in a high-impact environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex, system-level design challenge you led from 0 to 1. How did you architect the scalable framework, and what was the measurable product impact?" (Focus on your process, decision-making, and results).

• "How have you leveraged AI/LLM tools in your design process to accelerate exploration or validation? Provide a specific example and discuss the benefits and any drawbacks." (Be ready to discuss your experimentation with AI).

Company & Culture Questions:

• "What excites you about Flo Health's mission and our position in the female health tech space?" (Research Flo's impact and market standing).

• "How do you approach designing for behavior change and gamification in a sensitive domain like health?" (Connect your experience to Flo's product).

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically: Problem, Your Role, Process, Solution, Impact, Learnings.

• Visual Storytelling: Use high-quality visuals, prototypes, and concise explanations. Avoid text-heavy slides.

• Quantify Impact: Emphasize metrics and data that demonstrate the success of your designs.

• Explain Your 'Why': Be prepared to justify every design decision by linking it back to user needs, business goals, or technical constraints.

• Showcase Systemic Thinking: Clearly articulate how your work fits into or contributes to a larger design system or product architecture.

• Highlight AI Integration: Dedicated slides or sections demonstrating how AI tools were used and the tangible benefits.

📝 Enhancement Note: Interview preparation should focus on articulating systemic design capabilities, demonstrating a strategic approach to AI integration, and showcasing a proven ability to drive measurable product impact through user-centered design.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant projects demonstrating systemic design, advanced prototyping, AI/LLM tool usage, and measurable impact. Ensure your case studies clearly articulate the problem, your process, and the outcomes.

• Resume Optimization: Update your resume to clearly showcase 8+ years of mobile application design experience, using keywords from the job description (e.g., systemic design, AI tooling, Figma, Protopie, behavior change). Quantify achievements wherever possible.

• Prepare for Presentation: Practice presenting your portfolio and design case studies. Be ready to articulate your design thinking, strategic decisions, and how you've mentored others. Prepare for potential interview questions on company mission, ethical design, and AI integration.

• Company Research: Thoroughly research Flo Health's mission, product, user base, and recent achievements. Understand their market position in health tech and identify how your skills and experience align with their goals and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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