Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Patrianna (Recruited by Bullfinch Recruitment)

Location: Gibraltar, Gibraltar

Job Type: Full-Time

Category: Product Design / UX/UI

Date Posted: May 21, 2026

Experience Level: Mid to Senior-Level (Estimated 5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead innovative AI-powered design workflows to craft engaging player experience surfaces and optimize monetization strategies.

• Design and own conversion-focused product features, including purchase flows, offer mechanics, onboarding, and loyalty programs.

• Develop CRM-connected dynamic UIs for personalized offers and targeted promotions, balancing commercial objectives with player trust.

• Create high-fidelity interactive prototypes using advanced tools to rapidly validate concepts and gather feedback.

• Collaborate closely with Product Leads and CRM teams to ensure design directly influences and enhances commercial strategies.

📝 Enhancement Note: This role is positioned as a Senior Product Designer, implying a need for significant experience in product development, UI/UX, and a strong understanding of conversion-driven design principles. The emphasis on AI tools and monetization surfaces suggests a GTM-adjacent role where design directly impacts revenue and player acquisition/retention. The on-site requirement in Gibraltar indicates a preference for in-person collaboration and team integration within their headquarters.

📈 Primary Responsibilities

• Spearhead AI-driven design processes, leveraging cutting-edge tools like Figma AI, Midjourney, and v0 to conceptualize, iterate, and prototype player-facing features at an accelerated pace.

• Strategically design and own monetization surfaces aimed at maximizing conversion rates, including the end-to-end user journey for purchases, dynamic offer mechanics, seamless onboarding experiences, and engaging loyalty programs.

• Architect and implement CRM-integrated user interfaces that support highly personalized offers and targeted promotions, ensuring a harmonious balance between revenue generation goals and maintaining player trust and satisfaction.

• Construct detailed, high-fidelity interactive prototypes using Figma, Framer, and AI-generated code to enable swift concept validation, gather crucial user feedback, and de-risk engineering investments.

• Produce comprehensive, production-ready design specifications, including intricate motion design, nuanced micro-interactions, and detailed multi-state UIs, ensuring seamless developer handoff.

• Foster robust cross-functional collaboration with Product Leads and CRM teams, actively contributing design insights to shape and optimize overall commercial and offer strategies.

📝 Enhancement Note: The responsibilities highlight a blend of creative design leadership, strategic thinking for revenue generation, and technical proficiency in modern design and prototyping tools. The emphasis on "owning" specific design areas (monetization, CRM-connected experiences) suggests a high degree of autonomy and accountability for direct business impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's or Master's degree in Design, Human-Computer Interaction, or a related field is often advantageous for demonstrating foundational understanding. Equivalently strong portfolio and experience will be considered.

Experience: Minimum of 5-10 years of professional product design experience, with a proven track record in UI/UX design, complex multi-state flows, and conversion optimization. Experience in gaming, social casino, or consumer apps with in-app purchase models is highly desirable.

Required Skills:

• AI-Native Design Fluency: Hands-on professional experience and a deep understanding of AI design tools such as Midjourney, DALL-E, v0, Galileo AI, and Figma AI, with demonstrable examples of integration into professional design workflows.

• Expert Figma Proficiency: Advanced skills in Figma, including mastery of components, variants, auto-layout, complex prototyping, and efficient developer handoff processes.

• Conversion-Focused Design: Proven experience designing and optimizing purchase flows, onboarding funnels, promotional content, and other conversion-centric user journeys where measurable performance is critical.

• Interactive Prototyping: Ability to build high-fidelity, interactive prototypes using tools like Figma and Framer, with foundational front-end literacy (e.g., understanding HTML/CSS/JS principles) to facilitate effective collaboration with engineers.

• Strong Communication & Presentation: Exceptional ability to clearly articulate, present, and defend design decisions to commercial and product leadership in fast-paced, dynamic environments.

• UI/UX Design Expertise: Comprehensive understanding of user-centered design principles, information architecture, interaction design, and visual design across complex, multi-state user flows.

Preferred Skills:

• Gaming/Social Casino/IAP Experience: Direct experience designing for the social gaming, social casino, or other consumer app sectors with significant in-app purchase (IAP) components.

• CRM System Familiarity: Understanding of how CRM data and systems can inform and drive personalized user experiences and marketing campaigns.

• Motion Design & Micro-interactions: Experience in designing subtle animations and micro-interactions that enhance user experience and provide valuable feedback.

• Cross-functional Collaboration: Demonstrated success working effectively with product management, marketing, and engineering teams to achieve shared goals.

📝 Enhancement Note: The emphasis on "AI-native design fluency" and specific AI tool mentions (Midjourney, v0, Galileo AI) is a key differentiator for this role, indicating a forward-thinking approach to design. The requirement for a strong portfolio showcasing conversion-focused design is paramount, as this role directly impacts revenue generation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory and will be the primary evaluation tool. It must showcase high-quality UI/UX design work across complex, multi-state user flows.

• Include specific case studies demonstrating your experience in designing for conversion, such as purchase flows, onboarding funnels, or promotional campaigns, with quantifiable results where possible.

• Provide examples of AI-assisted design workflows, highlighting how you've used AI tools (Midjourney, DALL-E, v0, etc.) to generate concepts, explore variations, or accelerate the design process.

• Showcase your expertise in Figma, including examples of robust component systems, auto-layout implementation, and intricate prototyping.

Process Documentation:

• Case studies should clearly articulate the problem statement, your design process, the AI tools and methodologies employed, your specific contributions, and the final outcomes/impact.

• For conversion-focused designs, clearly link design decisions to commercial goals and present metrics that demonstrate improved conversion rates or revenue impact.

• For AI-assisted workflows, explain the rationale behind using AI, the prompt engineering involved, how AI outputs were iterated upon, and the efficiency gains achieved.

📝 Enhancement Note: The portfolio requirement is explicitly stated as mandatory. Emphasis should be placed on demonstrating direct impact on revenue and conversion, alongside proficiency in AI design tools and advanced Figma skills. This isn't just about aesthetics; it's about measurable business outcomes driven by design.

💵 Compensation & Benefits

Salary Range: For a Senior Product Designer with 5-10 years of experience in Gibraltar, the estimated annual salary range is likely between €60,000 - €90,000 (approximately £51,000 - £77,000, or $65,000 - $98,000 USD, depending on exchange rates and specific experience). This estimate is based on industry benchmarks for senior design roles in high-cost-of-living European locations with a focus on tech and gaming sectors, taking into account the specialized AI design skills required.

Benefits:

• Flexible Working Approach: The company offers flexibility in how work is approached, suggesting a focus on results and autonomy rather than rigid schedules.

• Autonomy to Innovate: Significant freedom to innovate, take ownership of initiatives, and shape both your role and the future of social gaming.

• Cutting-Edge Technology: Opportunity to work with breakthrough AI design tools and be at the forefront of AI-assisted design.

• Direct Business Impact: See your work directly drive business success and revenue, providing a strong sense of accomplishment.

• High-Growth Environment: Be part of a fast-scaling company with ample opportunities for learning and development.

• Ego-Free Collaboration: A culture that values and hears ideas from all team members.

• Competitive Compensation Package: (Assumed, typical for this level and sector)

Working Hours: While not explicitly stated, a full-time role in this sector typically involves around 40 hours per week. The mention of a "flexible working approach" suggests that while core hours may exist, there might be flexibility in scheduling, especially for an on-site role where team collaboration is key.

📝 Enhancement Note: Salary estimates are based on general market data for senior design roles in similar European tech hubs, with adjustments for the specific skills (AI-native) and industry (gaming/tech). Benefits are drawn directly from the job description, highlighting autonomy and innovation as key selling points.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment, Social Gaming, Product Development. Patrianna operates at the intersection of these sectors, focusing on innovative solutions that leverage technology to create engaging player experiences.

Company Size: Fast-scaling, indicating growth and dynamism. While exact numbers aren't provided, "fast-scaling" suggests a company that has moved beyond startup phase and is actively expanding its operations and team. This implies a need for adaptable individuals who can help scale business functions.

Founded: Patrianna is a "fast-scaling product development company headquartered in Gibraltar." The founding date is not specified, but its description as "fast-scaling" implies a relatively modern, growth-oriented company.

Team Structure:

• The design team likely collaborates closely with Product Leads and CRM teams, indicating a cross-functional structure.

• The company emphasizes a "dynamic, global team," suggesting diverse backgrounds and geographical reach, though this specific role is on-site.

Methodology:

• AI-Powered Design: Central to the design process, using AI as a creative engine to generate concepts and iterate rapidly.

• Conversion-Focused Development: A strong emphasis on designing features that directly impact revenue and business success.

• Agile & Adaptable: Thrives in a high-performance environment, seeking individuals who are adaptable and comfortable with change.

• Data-Driven Insights: Implied by the focus on conversion metrics and CRM integration, suggesting decisions are informed by data.

Company Website: https://bullfinch.breezy.hr (Note: This is the recruitment platform URL; the actual Patrianna website is not directly provided but may be found through further research.)

📝 Enhancement Note: The company culture is characterized by speed, ambition, innovation, and a focus on measurable results, particularly revenue. The integration of AI into the design process is a defining characteristic. The "fast-scaling" nature suggests an environment where individuals can have a significant impact and grow with the company.

📈 Career & Growth Analysis

Operations Career Level: This role is explicitly Senior Product Designer. This implies a level of expertise where individuals are expected to lead design initiatives, mentor junior designers (if applicable), and significantly influence product strategy. The focus on owning specific design areas and driving revenue suggests a high level of responsibility and impact, moving beyond execution to strategic contribution.

Reporting Structure: The Senior Product Designer will collaborate closely with Product Leads and CRM teams. The direct reporting manager is not specified but would likely be a Head of Design, Design Lead, or a Senior Product Manager, depending on the company's internal structure. The collaboration with Product and CRM indicates a matrixed reporting or strong stakeholder management dynamic.

Operations Impact: The impact of this role is directly tied to revenue generation through conversion optimization of monetization surfaces, onboarding flows, and personalized offers. The design work directly influences player acquisition, retention, and monetization, making it a critical function for Patrianna's business success in the social gaming and entertainment tech space.

Growth Opportunities:

• AI Design Specialization: Deepen expertise in emerging AI design tools and methodologies, becoming a leader in AI-assisted product development.

• Product Strategy Influence: Grow from designing specific features to influencing broader product strategy, particularly in monetization and player engagement.

• Leadership Potential: Opportunity to potentially lead design initiatives, mentor junior designers, or transition into management roles within a growing organization.

• Cross-functional Expertise: Develop a strong understanding of CRM strategies, product management processes, and the business dynamics of the social gaming industry.

• Skill Expansion: Gain exposure to and expertise in areas like advanced prototyping, motion design, and front-end development principles.

📝 Enhancement Note: The "Senior" title, coupled with the emphasis on revenue impact and AI leadership, positions this role as a significant growth opportunity for experienced designers looking to make a strategic contribution and advance their careers in a cutting-edge tech environment.

🌐 Work Environment

Office Type: The role is on-site in Gibraltar, suggesting a traditional office environment that fosters in-person collaboration and team cohesion. This is common for companies headquartered in specific locations that aim for strong team integration.

Office Location(s): Gibraltar. This location offers a unique working environment, known for its strategic position and business-friendly policies. Specific details about the office amenities or accessibility are not provided but can be inferred to be professional and conducive to a tech-focused company.

Workspace Context:

• Collaborative Environment: The emphasis on "ego-free collaboration" and close work with Product Leads and CRM teams suggests an open and interactive workspace designed for teamwork.

• Access to Tools: The role requires expertise in advanced design tools (Figma, Framer, AI design platforms), implying these will be readily available with necessary hardware and software.

• Team Interaction: Opportunities for direct, daily interaction with colleagues in product, design, and marketing departments, facilitating rapid feedback loops and knowledge sharing.

• High-Performance Culture: The environment is described as "high-performance," suggesting a focused and driven atmosphere where individuals are expected to deliver results.

Work Schedule: A standard full-time work schedule is expected, likely around 40 hours per week. The "flexible working approach" mentioned as a benefit might translate to some degree of flexibility in start/end times or occasional remote work opportunities, but the primary requirement is on-site presence.

📝 Enhancement Note: The on-site requirement in Gibraltar is a key factor. While the company promotes a flexible approach, the physical presence is likely for fostering strong team dynamics, direct collaboration, and rapid problem-solving within their headquarters.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit your resume and a mandatory portfolio.

• Portfolio Review: Initial screening will heavily rely on the portfolio's demonstration of UI/UX expertise, AI tool usage, and conversion-focused design.

• Initial Screening Call: A brief call with a recruiter (Bullfinch Recruitment) or HR to assess basic qualifications, cultural fit, and interest.

• Hiring Manager/Design Lead Interview: In-depth discussion about your experience, design philosophy, approach to AI-assisted design, and specific case studies from your portfolio.

• Design Challenge/Case Study Presentation: You may be asked to complete a small design exercise or present a detailed case study from your portfolio, focusing on problem-solving, process, and impact.

• Cross-functional Interviews: Interviews with Product Leads and/or CRM team members to assess collaboration skills and understanding of business objectives.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term vision for the role.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how you've effectively used AI tools in your design process. Demonstrate the "before" and "after," and the specific benefits AI brought.

• Quantify Impact: For conversion-focused designs, present metrics (e.g., percentage increase in conversion rate, revenue growth) and explain how your design contributed.

• Showcase Complex Flows: Include examples of multi-state user flows and intricate interactions that demonstrate your mastery of UI/UX principles.

• Structure Your Case Studies: For each case study, clearly outline: the problem, your role, the process (including AI tools used), your solutions, and the measurable results.

• Visual Clarity & Professionalism: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-quality mockups and prototypes.

• Tailor to Patrianna: If possible, subtly tailor your presentation to align with Patrianna's focus on gaming, monetization, and AI.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and asking clarifying questions.

• Prioritize strategic thinking and process over pixel-perfect execution for timed challenges.

• Be prepared to articulate your design decisions, rationale, and how your solution addresses the core problem.

• Practice presenting your work concisely and effectively, simulating a discussion with product and business stakeholders.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio. Candidates must be ready to articulate their AI design workflows, quantify the business impact of their design decisions, and demonstrate strong collaboration skills relevant to a GTM-focused product team.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, component systems, and developer handoff. Expect advanced usage for complex flows and multi-state designs.

• AI Design Tools:

  • Figma AI: For AI-assisted design within Figma.
  • Midjourney: For generating visual concepts, mood boards, and asset ideation.
  • v0: AI-powered design tool for generating UI components from prompts.
  • DALL-E / Galileo AI: Other potential AI image/UI generation tools.

• Framer: For building high-fidelity, interactive prototypes, potentially integrating with AI-generated code.

Analytics & Reporting:

• While not directly a designer's tool, familiarity with analytics platforms (e.g., Google Analytics, Amplitude, Mixpanel) and understanding how design impacts key metrics (conversion rates, engagement, retention) is crucial.

CRM & Automation:

• CRM System Familiarity: Understanding how CRM data can be used to personalize user experiences and target offers is key. While not expected to administer a CRM, the designer must understand its role in the user journey.

• Dynamic UI Design: Designing UI elements that can dynamically update based on CRM data or user segmentation.

📝 Enhancement Note: The technology stack is heavily skewed towards modern, AI-driven design tools. Proficiency in Figma is a baseline, but deep expertise in AI generative tools and their practical application in a product design workflow is a critical requirement.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Embracing new technologies (especially AI) and adapting quickly to a fast-paced, high-growth environment.

• Performance & Results-Driven: A strong focus on delivering designs that directly contribute to business success, particularly revenue growth and conversion rates.

• Player-Centricity: While revenue is key, the design must still deliver outstanding experiences to millions of players, balancing commercial goals with player trust.

• Collaboration & Ownership: Working effectively across functions, taking ownership of design areas, and contributing ideas in an "ego-free" environment.

• Bold Ideas & Problem-Solving: Encouraging ambitious thinking and a proactive approach to tackling challenges.

Collaboration Style:

• Cross-functional Integration: Close collaboration with Product Leads, CRM teams, and likely engineers to ensure design aligns with commercial strategies and technical feasibility.

• Data-Informed Design: Decisions are expected to be informed by performance metrics and user behavior data, rather than solely subjective opinions.

• Iterative Feedback Loops: The rapid prototyping and validation approach suggests a culture of continuous feedback and iteration.

• Open Communication: An "ego-free" environment means open dialogue, constructive criticism, and mutual respect among team members.

📝 Enhancement Note: The company values are strongly aligned with a modern tech company focused on growth, innovation, and measurable impact. The integration of AI and the emphasis on revenue generation are key cultural drivers for this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Capabilities with User Experience: Effectively integrating AI-generated concepts into cohesive, intuitive, and high-performing user experiences while maintaining brand consistency and player trust.

• Rapid Iteration and High Stakes: Operating in a fast-paced environment with designs directly tied to revenue means pressure to deliver high-quality, impactful work quickly.

• AI Tool Evolution: Staying current with the rapidly evolving landscape of AI design tools and methodologies.

• Cross-Functional Alignment: Ensuring seamless collaboration and buy-in from Product and CRM teams on design strategies that balance diverse objectives.

• On-site Requirement in Gibraltar: For candidates not local to Gibraltar, relocating and adapting to the location may be a challenge.

Learning & Development Opportunities:

• Mastery of AI Design Tools: Becoming a go-to expert in leveraging AI for product design, potentially leading the adoption of new AI technologies within the company.

• Monetization Strategy Depth: Gaining deep insights into product monetization strategies, player psychology, and CRM-driven personalization within the gaming sector.

• Product Leadership: Developing skills in influencing product strategy and contributing to business-level decision-making.

• Advanced Prototyping & Interaction Design: Honing skills in creating complex, dynamic, and engaging user interfaces and interactions.

• Industry Exposure: Working within the dynamic social gaming and entertainment tech industry, understanding its unique challenges and opportunities.

📝 Enhancement Note: The primary challenge lies in mastering the cutting edge of AI-assisted design and applying it effectively to drive business outcomes in a high-stakes environment. Growth opportunities are significant for those who can excel in this rapidly evolving space.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly accelerate your design process or improve a design outcome. What was your process, and what were the results?" (Focus on specific AI tools, your workflow, and quantifiable impact.)

• "How do you approach designing monetization surfaces that balance commercial goals with player trust and engagement?" (Highlight your understanding of conversion optimization, user psychology, and ethical design practices.)

• "Walk us through a complex, multi-state user flow you designed. How did you ensure consistency, usability, and a positive user experience throughout?" (Prepare a detailed case study from your portfolio, emphasizing your problem-solving process and design rationale.)

Company & Culture Questions:

• "What excites you about Patrianna's focus on AI-assisted design and social gaming?" (Research Patrianna's mission, products, and the gaming industry to articulate your enthusiasm.)

• "How do you contribute to a collaborative, 'ego-free' team environment?" (Share examples of your teamwork, communication style, and how you handle feedback.)

Portfolio Presentation Strategy:

• Start with Impact: Begin your presentation by highlighting the most impressive case studies that demonstrate clear business impact (revenue, conversion) and innovative use of AI.

• Tell a Story: For each case study, narrate the problem, your journey through design (including AI integration), and the solution's outcome. Focus on "why" you made certain decisions.

• Show, Don't Just Tell: Use high-fidelity mockups, interactive prototypes, and clear visuals. Demonstrate the AI tools in action if possible (e.g., showing prompt examples and generated outputs).

• Quantify Everything Possible: Be ready to discuss metrics, KPIs, and ROI related to your designs. If exact numbers aren't available, discuss the potential impact and how you would measure it.

• Prepare for Q&A: Anticipate questions about your design process, challenges faced, how you handled feedback, and your specific contributions versus team contributions.

📝 Enhancement Note: Be ready to demonstrate not just design skills, but strategic thinking, a deep understanding of conversion drivers, and a genuine fluency with AI design tools. Your portfolio is your primary tool, so practice presenting it effectively.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on Breezy HR.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best showcase your AI-assisted design workflows, conversion-focused design experience, and expertise in complex UI/UX. Ensure these examples are tailored to demonstrate relevance to Patrianna's industry and focus.

• Optimize Your Resume: Highlight key skills and experience relevant to AI design, conversion optimization, Figma mastery, and cross-functional collaboration. Use keywords from the job description naturally.

• Prepare Your Presentation: Practice walking through your portfolio case studies, focusing on explaining your process, the role of AI, the business impact, and your problem-solving approach. Be ready to articulate your design philosophy.

• Research Patrianna: Understand their products, their position in the social gaming market, and their emphasis on AI and revenue growth. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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