Senior Product Designer, AI Creative

📍 Job Overview

Job Title: Senior Product Designer, AI Creative

Company: Hightouch

Location: Remote, United States

Job Type: Full-time

Category: Product Design / AI Product Development

Date Posted: June 26, 2026

Experience Level: 6+ years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the design of cutting-edge AI agentic marketing tools, focusing on 0-1 innovation in a rapidly evolving space.

• Translate complex customer data and machine learning capabilities into intuitive and powerful user experiences for marketing teams.

• Drive product strategy through direct customer engagement, data synthesis, and cross-functional collaboration with engineering and product management.

• Contribute to a fast-paced, remote-first design team culture that values rapid iteration, craft excellence, and continuous learning.

• Leverage AI and first-party data to unlock unprecedented marketing outcomes, shaping the future of agentic marketing platforms.

📝 Enhancement Note: This role is positioned within a highly innovative and fast-paced environment, focusing on the nascent field of AI-driven marketing agents. The emphasis on "0-1 innovation" and "uncharted territory" suggests a need for candidates comfortable with significant ambiguity and pioneering product development. The "Senior" title, while a placeholder, indicates a need for substantial experience in shipping complex technical products, particularly in B2B SaaS, with a forward-thinking approach to AI.

📈 Primary Responsibilities

• Conceptualize, design, and iterate on new AI-powered features and products for Hightouch's Agentic Marketing Platform, specifically targeting the "Agents" product suite.

• Conduct user research, analyze usage data, and synthesize customer feedback to deeply understand user needs and inform product direction.

• Develop high-fidelity designs, interactive prototypes, and comprehensive user flows to effectively communicate product vision and interaction details.

• Collaborate closely with product managers and engineers throughout the product development lifecycle, ensuring seamless implementation of design solutions.

• Actively participate in design critiques, design jams, and other team rituals to foster a collaborative and innovative design environment.

• Contribute to the expansion and refinement of the company's design system, ensuring consistency and scalability across the platform.

• Experiment with new design tools and methodologies, including AI design tools, to continuously improve the design process and output.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on hands-on design execution ("rapid designs and prototypes, not endless presentations") and direct customer influence ("Your voice will shape what we build"). The "0-1 innovation" aspect means the role will involve defining new product categories and functionalities rather than optimizing existing ones, requiring a strategic and visionary approach to design.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and design acumen is paramount.

Experience: Minimum of 6+ years of experience in designing and shipping user-friendly features or applications, ideally within technical or B2B product spaces.

Required Skills:

• Proven ability to design and ship user-friendly features or applications in technical spaces (B2B data or marketing products are a significant plus).

• Deep curiosity and practical engagement with AI technologies and trends; demonstrated experience tinkering with new AI tools.

• Excellent visual, UI, and interaction design skills, with the ability to translate user problems into high-fidelity solutions.

• Strong proficiency in Figma for design and prototyping.

• A collaborative, team-player mentality: embodying kindness, humility, and assuming good intentions in all interactions.

• Ability to work autonomously, make decisions with incomplete information, and iterate rapidly in an ambiguous environment. Preferred Skills:

• Experience with B2B data or marketing products.

• Familiarity with AI design tools such as Cursor, Framer, or Claude Code.

• Experience with design systems and component-based design.

• Understanding of customer data platforms (CDPs) or marketing technology.

📝 Enhancement Note: The "6+ years" experience requirement, combined with the emphasis on "0-1 innovation" and "uncharted territory," suggests that candidates should possess not only strong execution skills but also strategic thinking and the ability to define product direction from its inception. The specific mention of Cursor, Framer, or Claude Code as bonus skills indicates a desire for designers who are at the forefront of leveraging emerging technologies in their workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 6 years of design and shipping experience, with a strong focus on technical or B2B applications.

• Highlight projects demonstrating expertise in visual, UI, and interaction design, from initial concept to high-fidelity solutions.

• Include examples of how you've translated user problems into effective and user-friendly features.

• Demonstrate a clear understanding of the design process, including user research, problem synthesis, and iterative design.

• Feature projects that reflect comfort with ambiguity and rapid experimentation, ideally in technical or AI-related domains. Process Documentation:

• Present case studies that detail your approach to tackling complex user problems, particularly in technical or data-intensive environments.

• Showcase your ability to leverage user research and data insights to influence product strategy and design decisions.

• Illustrate your collaboration process with engineering and product management teams.

• Demonstrate your proficiency with Figma and any other relevant design and prototyping tools.

• Include examples of how you've contributed to or utilized design systems.

📝 Enhancement Note: The portfolio is critical for this role, as it will be reviewed in a dedicated "Team portfolio review" session. Candidates should prepare to walk through their work, emphasizing their process for tackling "0-1 innovation" and their comfort with ambiguity. The inclusion of AI design tools in the preferred skills suggests that projects showcasing experimentation with AI in the design process would be highly advantageous.

💵 Compensation & Benefits

Salary Range: While specific salary ranges are not provided, for a Senior Product Designer role with 6+ years of experience in a fully remote US-based position, a competitive market rate would typically fall between $140,000 and $190,000 annually. This range can vary based on specific skills, experience level, and the candidate's location within the US.

Benefits:

• Competitive salary and equity package (implied by startup environment and "Senior" role).

• Comprehensive health, dental, and vision insurance.

• Generous paid time off (PTO) and holidays.

• Opportunities for professional development and continuous learning.

• Remote-first work environment with support for home office setup.

• Potential for impact in a fast-growing, industry-leading company.

• Exposure to cutting-edge AI technologies and product development.

Working Hours: 40 hours per week. The remote-first nature offers flexibility, but active participation in weekly crits, design jams, and cross-functional collaboration will require adherence to core working hours for team synchronization.

📝 Enhancement Note: The provided salary information is an estimate based on industry benchmarks for a Senior Product Designer in the US tech market. Hightouch's "no formal levels" policy means compensation will be tailored to the candidate's demonstrated experience and skills, potentially placing them at the higher end of typical "Senior" ranges if their expertise aligns strongly with the role's demands.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically focused on Customer Data Platforms (CDP) and AI-powered Marketing Technology. Hightouch is positioned as a leader in the CDP space, as recognized by Gartner.

Company Size: Hightouch is a growing startup, indicated by its founding date in 2019 and its rapid expansion to serve enterprise clients. The design team spans coast to coast and operates remotely.

Founded: 2019. Hightouch has rapidly established itself as a key player in the CDP market, securing significant enterprise clients and achieving leadership recognition.

Team Structure:

• The design team is described as talented, remote-first, and spanning coast to coast.

• There are "no layers of process or bureaucracy slowing you down," suggesting a flat and agile structure.

• Collaboration is direct, with designers working closely with engineers and PMs.

• Mentorship and learning are emphasized through structured team activities like weekly crits and design jams. Methodology:

• Data-Driven Design: Insights from usage data and customer feedback are critical for influencing product direction.

• Rapid Iteration: Emphasis on creating and iterating designs quickly through prototypes rather than extensive documentation.

• Agile Collaboration: Live, direct collaboration with engineering and PMs to define product details as a team.

• Craftsmanship: Strong investment in a design system and a culture that lives and breathes design craft.

• Experimentation: Regular "design cooldown" sessions for exploring new tools and techniques, including AI design tools.

Company Website: https://www.hightouch.com/

📝 Enhancement Note: Hightouch's culture is characterized by speed, impact, efficiency, and a strong emphasis on kindness and humility. The "remote-first" approach coupled with a desire for rapid iteration and "0-1 innovation" creates an environment that is both challenging and highly rewarding for ambitious product designers.

📈 Career & Growth Analysis

Operations Career Level: This role is designated as "Senior" but without formal leveling. This implies a significant level of autonomy and responsibility, focusing on pioneering new product areas rather than optimizing existing ones. The scope will be tailored to the candidate's capabilities, suggesting potential for growth into more specialized or leadership roles within AI product design.

Reporting Structure: The Senior Product Designer will report to Elliot, who leads the product design team. This suggests a direct reporting line within a relatively lean design function.

Operations Impact: The designer will have a profound impact on the company's core product offering by shaping the future of agentic marketing. The work directly influences how marketing teams leverage data and AI, aiming to unlock outcomes previously impossible. This role is central to Hightouch's strategic investment in AI, making it a high-visibility and high-impact position.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI product design, agentic systems, and B2B SaaS product development.

• Product Leadership: Influence product strategy and roadmap by directly shaping new product initiatives from conception.

• Cross-functional Expertise: Gain extensive experience collaborating with engineering, product management, and AI researchers.

• Mentorship: Benefit from and potentially contribute to a culture of continuous learning and skill-sharing within a talented design team.

• Career Advancement: Potential to grow into lead design roles or specialized AI product design positions as the company scales.

📝 Enhancement Note: The absence of formal levels suggests that career progression at Hightouch is driven by demonstrated impact and capability rather than tenure or predefined ladders. Candidates who excel in this Senior role can expect opportunities to expand their influence and take on greater ownership, potentially leading future design initiatives in the AI space.

🌐 Work Environment

Office Type: The company operates on a remote-first model. While optional offices exist in NY, SF, and Charlotte, the primary work environment for this role is remote.

Office Location(s): Optional physical office locations in New York, San Francisco, and Charlotte. The primary work location is "Remote, United States," with an AI-derived focus on North America.

Workspace Context:

• Remote Collaboration: The environment is optimized for remote collaboration, utilizing digital tools for communication, design, and feedback.

• Tooling: Access to industry-standard design tools like Figma, with potential exposure to newer AI-assisted design tools (Cursor, Framer, Claude Code).

• Team Interaction: Regular virtual interactions through weekly crits, design jams, and syncs with other designers, engineers, and PMs. The culture encourages direct and live collaboration.

• Flexibility: The remote setup provides flexibility, but active participation in team activities is expected.

Work Schedule: Standard 40-hour work week, with flexibility inherent in a remote role. However, successful candidates must be available for real-time collaboration during core business hours to effectively participate in team critiques and cross-functional design sessions.

📝 Enhancement Note: The "remote-first" approach means that candidates must be self-disciplined and effective communicators in a virtual setting. The emphasis on "live collaboration" and "weekly crits" indicates that while remote, the team actively seeks synchronous interaction to maintain agility and foster a strong design culture.

📄 Application & Portfolio Review Process

Interview Process:

1. Recruiter Screen (30m): An initial introductory call to discuss your background, career aspirations, and fit for the role.

2. Manager Screen (30m): A conversation with Elliot (Head of Product Design) to delve deeper into your experience, career trajectory, and alignment with the team's vision.

3. Team Portfolio Review (30m): A session where you will present your previous design work to members of the design team. Be prepared to discuss your process, decisions, and impact.

4. Design Exercise (60m): A live, collaborative exercise where you will be given a problem and asked to break it down and propose solutions in real-time, mirroring the team's daily workflow. No pre-work is required.

5. Follow-up 1:1s (30m): Meet with additional team members to address any remaining questions and further assess cultural and team fit.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 projects that best showcase your experience in technical or B2B design, 0-1 innovation, and your AI curiosity.

• Focus on Process: For each project, clearly articulate the problem, your role, your design process (research, ideation, iteration), key decisions, and the outcomes.

• Highlight AI Engagement: If possible, include projects or examples that demonstrate your interest or experience with AI tools or AI-driven product design.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success and impact of your designs.

• Prepare for Live Jam: Understand that the "design exercise" is a live jam session. Be ready to think aloud, ask clarifying questions, and collaborate on problem-solving.

Challenge Preparation:

• Understand the "Jam" Format: The live design exercise is designed to assess your problem-solving approach, collaboration skills, and ability to think on your feet. It's not about having a perfect solution, but about your process.

• Think Aloud: Clearly articulate your thought process as you approach the problem. Explain your assumptions, questions, and initial ideas.

• Ask Clarifying Questions: Don't hesitate to ask questions to ensure you fully understand the problem and its constraints. This demonstrates critical thinking.

• Focus on Strategy: Show how you would break down a complex problem into manageable parts and prioritize your efforts.

📝 Enhancement Note: The interview process emphasizes practical application and live collaboration, particularly the "Design exercise." Candidates should prepare to demonstrate their ability to "jam" on a problem in real-time, showcasing their thought process, collaboration skills, and comfort with ambiguity, rather than relying on pre-prepared homework.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Required proficiency for UI design, prototyping, and collaboration.

• Cursor: Preferred tool for AI-assisted coding and design workflows.

• Framer: Preferred tool for advanced interactive prototyping.

• Claude Code: Preferred tool for AI code generation and assistance.

Analytics & Reporting: While not explicitly listed for designers, expect to leverage data from analytics platforms to inform design decisions. Familiarity with tools that track user behavior and product performance will be beneficial.

CRM & Automation: Hightouch itself is a Composable CDP and Agentic Marketing Platform, indicating a sophisticated backend data and AI infrastructure. While designers may not directly manage these systems, understanding their implications for user experience is key.

📝 Enhancement Note: The explicit mention of Cursor, Framer, and Claude Code as preferred tools signals Hightouch's commitment to leveraging cutting-edge technology in their product development and design processes. Candidates who are familiar with or eager to learn these tools will be at an advantage.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: Focus on delivering tangible results and driving business growth through AI-powered marketing.

• Efficiency: Streamlining processes and leveraging technology to achieve maximum output with minimal friction.

• Humility, Kindness, Compassion: Core tenets of interpersonal interactions, fostering a supportive and collaborative team environment.

• Ambition: Striving for excellence, constantly pushing boundaries, and aiming to raise the bar in the industry.

• Customer Focus: Deeply understanding customer needs and leveraging data to build solutions that provide significant value.

Collaboration Style:

• Direct & Live: Emphasis on real-time, face-to-face (virtual) collaboration with engineers, PMs, and fellow designers.

• Constructive Critiques: Regular "weekly crits" provide a forum for open, constructive feedback on design work.

• Team-Oriented: "Design jams" and collaborative sessions foster a sense of shared ownership and learning.

• Iterative Feedback Loops: The culture encourages rapid iteration based on feedback, with a focus on shipping and learning.

• Knowledge Sharing: "Design cooldowns" create space for experimenting and sharing knowledge on new tools and techniques.

📝 Enhancement Note: The values emphasize a high-performance culture balanced with strong interpersonal ethics. The "no bureaucracy" and "remote-first" aspects mean that collaboration is intentional and relies heavily on clear communication and mutual respect, facilitated by structured team rituals.

⚡ Challenges & Growth Opportunities

Challenges:

• Ambiguity and Uncertainty: The role involves "0-1 innovation" in a rapidly evolving AI space, meaning significant ambiguity and the need to make decisions with incomplete information.

• Rapid Experimentation: Operating in a "rapid experimentation mode" requires comfort with frequent changes, pivots, and the possibility of designs not reaching production.

• Pace of Change: The AI landscape is evolving incredibly quickly, demanding continuous learning and adaptation of design strategies and tools.

• Balancing Innovation with Usability: Creating groundbreaking AI tools that are also user-friendly and accessible to marketing teams presents a unique design challenge.

Learning & Development Opportunities:

• AI Product Design Expertise: Develop deep specialization in designing for AI agents and machine learning-driven products.

• Industry Leadership: Contribute to shaping the future of agentic marketing and the broader MarTech landscape.

• Advanced Tooling: Gain hands-on experience with cutting-edge AI design and development tools.

• Cross-Functional Acumen: Enhance skills in product strategy, customer research, and collaboration within a high-growth SaaS environment.

• Design System Evolution: Contribute to the growth and application of a robust design system in a dynamic product environment.

📝 Enhancement Note: The primary challenge is navigating the inherent ambiguity of pioneering a new product category within a fast-moving technological domain. Growth opportunities are directly tied to embracing this challenge, leading to significant expertise development in AI product design and strategic product innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you worked on a 0-1 product. What were the biggest challenges, and how did you overcome them?" (Focus on your process for navigating ambiguity, research, and iteration.)

• "How do you approach designing for AI-driven features, especially when user behavior is not yet established?" (Discuss your methods for user research, hypothesis testing, and designing for emergent capabilities.)

• "Walk us through a project where you significantly influenced product strategy based on user insights or data." (Highlight your analytical skills, communication, and ability to drive product direction.) Company & Culture Questions:

• "What interests you about Hightouch and our mission to build agentic marketing platforms?" (Show genuine interest in the company's vision and the AI space.)

• "How do you contribute to a remote-first, collaborative team culture?" (Discuss your communication style, proactivity, and how you build relationships virtually.)

• "How do you stay curious and experiment with new design tools and technologies, particularly in AI?" (Provide specific examples of your tinkering and learning habits.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key projects. For each, clearly state the problem, your role, the process (research, ideation, design, testing), key decisions, and impact/outcomes.

• Highlight AI Curiosity: If you have relevant projects, emphasize your engagement with AI concepts or tools. If not, discuss how you approach learning new technologies.

• Focus on Process, Not Just Polish: Be prepared to talk through your thought process, the trade-offs you made, and why you arrived at certain design decisions, especially during the live design exercise.

• Demonstrate Collaboration: Mention how you worked with PMs and engineers. Be ready to discuss how you'd approach collaboration in a live jam session.

• Quantify Results: Use metrics wherever possible to demonstrate the effectiveness of your designs.

📝 Enhancement Note: The interview process heavily favors candidates who can demonstrate their ability to think critically, collaborate effectively, and adapt quickly in a fast-paced, ambiguous environment. The live design exercise is a critical component, so practicing thinking aloud and problem-solving collaboratively is essential.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Greenhouse link.

• Curate Your Portfolio: Select 3-4 of your strongest projects that showcase your experience in technical/B2B design, 0-1 innovation, and your curiosity for AI. Ensure clear articulation of your process, decisions, and impact.

• Tailor Your Resume: Highlight your 6+ years of experience designing and shipping features, specifically mentioning any B2B, data, or marketing product experience, and your proficiency with Figma.

• Prepare for Live Collaboration: Familiarize yourself with the interview structure, particularly the live design exercise. Practice thinking aloud and solving problems collaboratively.

• Research Hightouch: Understand Hightouch's mission, their Composable CDP and Agentic Marketing Platform, and their position in the market. Be ready to discuss why you're excited about this specific role and company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.