Senior Performance Creative Designer & Strategist (m/w/d)

📍 Job Overview

Job Title: Senior Performance Creative Designer & Strategist (m/w/d)

Company: 1KOMMA5°

Location: Hamburg, Germany

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: May 28, 2026

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: Hybrid (Remote options available)

🚀 Role Summary

• Drive end-to-end visual design and strategy for high-performance paid social advertising campaigns across Meta, TikTok, and Pinterest.

• Leverage data-driven insights from campaign reporting to rapidly iterate on creative assets and optimize for key performance indicators (KPIs).

• Pioneer the integration of generative AI tools (e.g., Midjourney, Runway, Firefly, LLMs) to enhance efficiency and creativity in asset generation and workflow automation.

• Develop compelling creative concepts, storyboards, and conversion-focused copy to maximize ad engagement and effectiveness.

• Continuously monitor creative trends, competitor activities, and market insights to inform and inspire new, tailored design strategies for 1KOMMA5°.

📝 Enhancement Note: While the title is "Senior Performance Creative Designer & Strategist," the core responsibilities and required experience align with a highly specialized role focused on the intersection of creative execution and performance marketing operations. This role is critical for the effectiveness of paid advertising spend and requires a deep understanding of how creative impacts conversion rates, making it a key component of GTM (Go-To-Market) operations.

📈 Primary Responsibilities

• End-to-End Creative Production: Take ownership of the complete visual design process for all creative assets, including video editing, animation, image manipulation, and graphic design, specifically for platforms like Meta, TikTok, and Pinterest. Ensure all creatives are both visually captivating and highly performant.

• Agile Creative Iteration: Utilize data-driven insights from campaign reporting to swiftly develop new creative designs (e.g., varied visual hooks, color schemes, layouts) to continuously optimize campaign performance.

• AI-Driven Workflow Enhancement: Actively drive the adoption and integration of generative AI tools (e.g., Midjourney, Runway, Firefly, LLMs) into the daily design process to generate image and video assets more efficiently, vary backgrounds, and automate repetitive tasks.

• Creative Conception & Copywriting: Develop visual concepts and storyboards for new campaigns, crafting conversion-strong advertising copy (hooks, captions) that aligns with the visual strategy. Collaborate closely with content production teams to ensure efficient asset creation and seamless workflow integration.

• Trend Analysis & Market Intelligence: Proactively monitor creative trends on social media, analyze competitor advertising strategies, and translate these inspirations into new, bespoke designs tailored for 1KOMMA5°.

📝 Enhancement Note: The responsibilities emphasize a hands-on, execution-focused role within a performance marketing context. The "strategist" aspect is derived from the iterative, data-informed optimization and trend analysis, which informs future creative direction. This is crucial for GTM operations, as creative performance directly impacts lead generation and customer acquisition cost (CAC).

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a senior-level role of this nature.

Experience: 4-6 years of demonstrable professional experience in graphic design, motion design, or video editing, with a strong preference for experience within a hyper-growth D2C or E-commerce environment focused on Paid Social Performance Ads.

Required Skills:

• Exceptional Design Craftsmanship: A keen eye for aesthetics, typography, visual language, and precise timing in video editing. Ability to translate conceptual ideas into attention-grabbing assets.

• Performance Marketing Acumen: Deep understanding of marketing KPIs such as Thumbstop Rate and Click-Through Rate (CTR), and the ability to use these insights as a driver for creative development.

• AI-Native Proficiency: Demonstrated enthusiasm and skill in utilizing generative AI tools as an integral part of the design toolkit to improve efficiency and create smarter design processes.

• Proficient Tech Stack: Mastery of relevant design and video editing software, including Figma, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, and CapCut Desktop. Expertise in leading AI applications for creative generation.

• Hands-on Project Management: Ability to independently manage creative projects from briefing to final delivery, maintain timelines, handle changing priorities, and engage in direct, data-driven team communication.

• Fluent German Language Skills: Essential for communication within the team and for understanding local market nuances.

Preferred Skills:

• Experience in the renewable energy or sustainability sector.

• Familiarity with A/B testing methodologies for creative assets.

• Basic understanding of campaign management platforms (e.g., Meta Ads Manager).

• Experience in storyboarding and scriptwriting for short-form video.

📝 Enhancement Note: The emphasis on "AI-Native" and specific software proficiencies like Figma, Premiere Pro, After Effects, Photoshop, and CapCut Desktop highlights the technical demands of this role. The requirement for 4-6 years of experience in a "hyper-growth environment (D2C, E-commerce)" points towards a need for candidates who understand rapid iteration and conversion-focused design within a fast-paced GTM context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase a minimum of 2-3 detailed case studies demonstrating your ability to create high-performing social media ad creatives (video, static) that directly impacted key marketing KPIs (e.g., CTR, conversion rates, engagement metrics).

• Visual Design Versatility: Include examples of diverse creative outputs across different formats and platforms (Meta, TikTok, Pinterest), highlighting your skill in adapting visual styles and storytelling to platform nuances.

• AI Integration Examples: Present specific examples of how you've integrated generative AI tools into your workflow to achieve efficiency gains, create unique assets, or solve creative challenges. Clearly articulate the tools used and the impact.

• Concept to Execution: Demonstrate your ability to take a creative brief or objective and translate it into a cohesive visual concept, including storyboards and final creative assets.

Process Documentation:

• Iterative Design Workflow: Illustrate your process for creating, testing, and iterating on creative assets based on performance data. This should highlight rapid prototyping and data-informed decision-making.

• AI Implementation Strategy: Document your approach to incorporating AI into creative workflows, including how you select tools, manage prompts, and ensure quality and brand consistency.

• Cross-Functional Collaboration: Show examples of how you have collaborated with marketing managers, data analysts, or production teams to ensure creative alignment with campaign goals and efficient asset delivery.

📝 Enhancement Note: For a role focused on "Performance Creative," a portfolio is paramount. It's not just about aesthetics but demonstrating measurable impact. The emphasis on AI integration and iterative testing is critical for candidates to showcase their modern skillset and adaptability within marketing operations.

💵 Compensation & Benefits

Salary Range: Based on the experience level (4-6 years), location (Hamburg, Germany), and the specialized nature of the role (Performance Creative Designer & Strategist), a competitive salary range for this position would typically fall between €55,000 and €75,000 annually.

Benefits:

• Flexible Work Environment: Opportunity to work from brand-new offices in Hamburg, Berlin, or Munich, with the option for remote work.

• Personal Tech Equipment Use: Ability to use provided technical equipment for personal use outside of work hours.

• Growth & Impact: Be part of a rapidly growing company with significant development potential, where you can build independently and directly see your impact.

• Empowerment & Responsibility: Thrive in flat hierarchies, take on responsibility early in your onboarding, and work directly with management.

• Meaningful Contribution: Support the "Energy and Mobility Transition" megatrend, making a concrete contribution to the sustainable restructuring of our energy infrastructure.

• Wellness & Fitness: Access to over 7,600 sports partners through the EGYM Wellpass.

• Sustainable Commuting: Utilize the Jobrad leasing program for city bikes or e-bikes.

• Additional Perks: Benefit from discounts and other advantages through Futurebens.

Working Hours: The standard working hours are 40 hours per week, with flexibility and remote options available, allowing for a good work-life balance essential for creative and analytical tasks.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for senior creative roles in Germany, considering the specific focus on performance marketing and AI. The benefits listed are directly from the job description, highlighting the company's commitment to employee well-being, professional development, and its mission-driven culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Tech, Renewable Energy, Software (AI-driven energy management). 1KOMMA5° operates at the forefront of the energy transition, integrating hardware (solar, storage, heat pumps, e-mobility) with sophisticated AI software to create a virtual power plant.

Company Size: Over 3,000 employees globally, operating at more than 80 locations. This indicates a scale that offers structure and resources while retaining a dynamic, growth-oriented culture.

Founded: The company is relatively young and rapidly expanding, suggesting an agile, innovative, and fast-paced environment.

Team Structure:

• Marketing & GTM Focus: The role sits within a marketing or GTM function, likely collaborating closely with performance marketing managers, content creators, and potentially product marketing.

• Cross-Functional Collaboration: Expect to work with various departments, including engineering (for AI integration insights), sales (to understand customer acquisition needs), and operations (for process alignment).

• Data-Driven Environment: The company's reliance on "Heartbeat AI" and its mission suggests a culture that values data analysis, technological innovation, and measurable results.

Methodology:

• AI-Enabled Operations: The company's core product and internal processes are increasingly powered by AI, indicating a forward-thinking approach to automation and efficiency.

• Agile & Iterative: The emphasis on agile testing and iteration in the role description reflects a company culture that embraces continuous improvement and rapid adaptation.

• Mission-Driven: The clear vision of "Living on wind and sunlight forever for free" suggests a strong sense of purpose that permeates the company culture and attracts individuals passionate about sustainability.

Company Website: http://1komma5grad.com

📝 Enhancement Note: 1KOMMA5° is a significant player in the climate tech space, making it an attractive environment for professionals passionate about sustainability. The company's rapid growth and AI focus suggest a culture that values innovation, data, and impact, which are key aspects for operations professionals.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as "Senior," indicating a need for significant independent contribution and expertise in performance creative design and strategy. It's a critical role within the GTM operations, directly influencing campaign effectiveness and customer acquisition.

Reporting Structure: While not explicitly detailed, a Senior Designer & Strategist typically reports to a Marketing Manager, Head of Performance Marketing, or a Creative Lead. They are expected to work autonomously on their projects.

Operations Impact: The "Performance" aspect of the title is key. This role's success directly impacts key GTM metrics such as Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and overall campaign ROI. Effective creative assets are foundational to successful paid acquisition strategies.

Growth Opportunities:

• Deep Specialization: Opportunity to become an expert in performance creative for the energy sector, a rapidly growing and impactful field.

• AI Leadership: Potential to lead the integration and strategic use of AI in creative operations, becoming a go-to person for AI-driven design solutions.

• Broader GTM Strategy: As experience grows, there's potential to influence broader GTM strategies by providing insights on creative effectiveness and consumer engagement trends.

• Cross-Functional Exposure: Opportunities to collaborate with and learn from teams in product, data science, and sales, broadening understanding of the overall business operations.

📝 Enhancement Note: This role offers a clear path for growth within performance marketing creative operations. The emphasis on AI and the mission-driven nature of the company provide unique development opportunities beyond standard design roles, appealing to operations professionals looking for impact and innovation.

🌐 Work Environment

Office Type: The company offers modern office spaces in prime city locations (Hamburg, Berlin, Munich), designed to foster collaboration and innovation. The availability of remote work also provides flexibility.

Office Location(s): Hamburg, Berlin, and Munich, Germany. These are major European business hubs, offering excellent connectivity and amenities.

Workspace Context:

• Collaborative Hubs: Offices are likely designed with open-plan areas, meeting rooms, and breakout spaces to encourage team interaction and idea sharing.

• Tech-Forward: Expect access to high-performance hardware and software necessary for creative and AI-intensive work.

• Mission-Oriented Atmosphere: The work environment is likely infused with the company's strong mission to drive the energy transition, fostering a sense of purpose among employees.

Work Schedule: Standard 40-hour work week, with flexibility and remote options supporting a healthy work-life balance. This structure allows for dedicated time for deep work on creative projects and data analysis, as well as collaborative sessions.

📝 Enhancement Note: The hybrid and remote options, combined with modern office spaces in key cities, suggest a forward-thinking work environment that caters to the needs of creative professionals who value both collaboration and independent work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess your experience in performance creative and AI tools.

• Creative/Technical Interview: This stage will likely involve a deep dive into your portfolio, discussing specific case studies, your design process, and your experience with AI tools and performance metrics. Expect to be asked about your approach to optimizing creatives for conversion.

• Skills Assessment/Challenge: You may be given a creative challenge or a case study to solve, demonstrating your ability to create high-impact assets under a deadline, potentially incorporating AI. This is where your process documentation and strategic thinking will be evaluated.

• Team/Cultural Fit Interview: An opportunity to meet potential team members and discuss how your working style and values align with 1KOMMA5°'s culture, particularly regarding collaboration, innovation, and the company's mission.

• Final Interview: Potentially with a senior leader to discuss your strategic vision and overall fit for the role and company.

Portfolio Review Tips:

• Quantify Everything: For each case study, clearly state the campaign objective, the specific creatives you developed, the AI tools used, and the measurable results (e.g., "Increased CTR by 15%," "Reduced CPA by 10%").

• Showcase AI Integration: Dedicate a section or specific examples to how you've effectively used generative AI. Explain the problem, your AI solution, and the outcome.

• Highlight Process: Be prepared to walk through your design process from brief to execution, emphasizing your iterative approach and data-informed decision-making.

• Tailor to 1KOMMA5°: Research 1KOMMA5°'s current marketing campaigns and brand aesthetic. If possible, create a small sample creative or discuss how you would approach their specific challenges.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that your explanations are clear and to the point.

Challenge Preparation:

• Focus on Performance: If given a challenge, prioritize how your creative will drive performance metrics.

• AI Application: Think about how AI could be used to enhance your solution or speed up your process for the challenge.

• Storytelling: Be ready to articulate your creative choices and strategic rationale clearly and compellingly.

📝 Enhancement Note: The emphasis on a portfolio review and potential creative challenge underscores the practical, results-oriented nature of this role within marketing operations. Candidates should prepare to demonstrate tangible impact and a forward-thinking approach to creative production.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Editing Suites:

  • Figma: For UI/UX design, prototyping, and collaborative design workflows.
  • Adobe Premiere Pro: For professional video editing and post-production.
  • Adobe After Effects: For motion graphics, animation, and visual effects.
  • Adobe Photoshop: For image manipulation, retouching, and graphic design.
  • CapCut Desktop: For efficient video editing, particularly for social media formats.

• Generative AI Tools:

  • Midjourney: For high-quality AI image generation.
  • Runway: For advanced AI video generation and editing capabilities.
  • Adobe Firefly: For integrated AI-powered creative features within Adobe products.
  • LLMs (Large Language Models): For AI-assisted copywriting, concept generation, and scriptwriting.

Analytics & Reporting:

CRM & Automation:

• Not directly specified for this role, but understanding how creative assets feed into CRM and marketing automation platforms for campaign execution is beneficial.

📝 Enhancement Note: This section is critical for operations professionals. The explicit listing of design and AI software (Figma, Adobe Suite, Midjourney, Runway) indicates the required technical proficiency. Candidates must be able to demonstrate hands-on experience with these tools.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: A commitment to using data and AI to drive creative decisions and optimize performance, fostering a culture of continuous improvement.

• Sustainability & Purpose: A strong collective drive to contribute to the energy transition and build a sustainable future, influencing daily work and decision-making.

• Agility & Speed: Embracing a fast-paced environment where rapid iteration, quick learning, and efficient execution are valued.

• Collaboration & Ownership: Encouraging teamwork, open communication, and individual accountability for project success.

Collaboration Style:

• Cross-Functional Integration: Expect close collaboration with performance marketing managers, data analysts, and potentially content production teams to ensure creative aligns with campaign objectives and performance targets.

• Feedback-Rich Environment: A culture that values constructive feedback to refine creative output and processes.

• Knowledge Sharing: Encouraging the sharing of best practices, AI tool discoveries, and creative trends within the team and broader organization.

📝 Enhancement Note: The company's mission in the energy sector, combined with its AI focus and rapid growth, suggests a dynamic and purpose-driven culture. Operations professionals will likely find a collaborative environment that values innovation, data, and tangible impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Creative Evolution: Keeping pace with the constantly changing landscape of social media creative trends and AI capabilities requires continuous learning and adaptation.

• Balancing Performance & Creativity: Effectively merging data-driven optimization with innovative creative output to meet demanding performance targets.

• AI Integration Scalability: Ensuring that AI tools and workflows are integrated efficiently and effectively across various creative projects and team members.

• Cross-Departmental Alignment: Effectively communicating creative strategies and needs to non-creative stakeholders to ensure buy-in and seamless execution.

Learning & Development Opportunities:

• AI Tool Mastery: Deepen expertise in cutting-edge generative AI tools for creative applications.

• Performance Marketing Acumen: Enhance understanding of conversion optimization, A/B testing strategies, and campaign analysis within a high-growth context.

• Industry-Specific Creative: Develop specialized knowledge in creating effective visuals and messaging for the renewable energy sector.

• Strategic Creative Development: Grow from a tactical execution role to influencing broader creative strategy and campaign planning.

📝 Enhancement Note: This role presents significant challenges related to rapid technological advancements (AI) and market dynamics (performance marketing). However, these challenges are directly linked to substantial growth opportunities in specialized, high-demand areas within marketing operations.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a set of creatives for a new TikTok campaign focused on driving sign-ups for our virtual power plant service, given a limited budget and a need for rapid iteration?" (Focus on process, AI use, KPIs)

• "Describe a time you used performance data to significantly change a creative concept. What was the data, your insight, and the outcome?" (Demonstrates performance mindset and iterative approach)

Company & Culture Questions:

• "What interests you about 1KOMMA5° and our mission in the energy transition?" (Assesses alignment with company values)

• "How do you handle constructive criticism on your creative work?" (Evaluates collaboration and receptiveness to feedback)

Portfolio Presentation Strategy:

• Start with Impact: Begin by highlighting your most successful performance-driven case studies, quantifying results upfront.

• Tell a Story: For each case study, explain the problem, your solution (including AI if applicable), your creative process, and the measurable outcome.

• Showcase AI Integration: Clearly articulate how and why you used specific AI tools, demonstrating your technical skills and innovative approach.

• Be Ready for Deep Dives: Prepare to answer detailed questions about your design choices, tool usage, and data interpretation.

• Connect to 1KOMMA5°: Frame your experience and portfolio examples in a way that demonstrates how you can directly contribute to 1KOMMA5°'s goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical proficiency (especially with AI and design tools), a data-driven mindset, and an understanding of performance marketing principles. Candidates must be ready to showcase tangible results and strategic thinking.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on join.com.

• Curate Your Portfolio: Select your strongest 2-3 performance-driven case studies, ensuring they clearly demonstrate your creative impact, AI integration, and understanding of key marketing KPIs. Prepare to discuss each in detail.

• Tailor Your Resume: Highlight your experience with specific design and AI tools, your background in D2C/E-commerce performance marketing, and your German language proficiency. Quantify achievements wherever possible.

• Practice Your Pitch: Rehearse how you will present your portfolio, focusing on clear storytelling, quantifiable results, and the strategic use of AI. Prepare answers to common interview questions related to performance creative and strategy.

• Research 1KOMMA5°: Understand the company's mission, products, and current marketing efforts. Identify how your skills can directly contribute to their GTM objectives and energy transition goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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