(Senior) Motion & Graphic Designer (w/m/x) - German-speaking

📍 Job Overview

Job Title: Senior Motion & Graphic Designer (w/m/x) - German-speaking

Company: Patronus Group

Location: Berlin, Germany

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: August 18, 2026

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive creative production and own the lifecycle of visual marketing assets across paid performance, website, CRM, and print channels.

• Develop and implement creative concepts for diverse channels, focusing on social-native video formats and ad creatives for Meta and Native Ads.

• Collaborate closely with the Performance Marketing team to ideate, iterate, and optimize creatives, leveraging AI tools for enhanced efficiency and ideation.

• Maintain a consistent visual brand identity across all platforms and support minor design adjustments in tools like Webflow.

• Contribute to the evolution of design systems, templates, and creative libraries to streamline asset creation and ensure brand coherence.

📝 Enhancement Note: While the role is titled "Motion & Graphic Designer," the emphasis on "Paid Performance," "Website, CRM, and Print," and "collaboration with Performance Marketing" strongly indicates a focus on marketing operations and campaign asset creation. The requirement for high production speed and channel-specific assets places this role within the MarOps/Creative Ops sphere, focusing on the efficient delivery and optimization of creative collateral for Go-To-Market (GTM) strategies. The mention of AI tools suggests a forward-thinking approach to creative production efficiency, a key aspect of modern operations roles.

📈 Primary Responsibilities

• Hands-on Creative Production: Execute the creation of visual marketing assets, including ads, social creatives, website visuals, and other marketing collateral, ensuring high-quality output and adherence to brand guidelines.

• Video & Graphic Asset Development: Produce and continuously evolve video and graphic assets with a keen eye on rapid, performance-driven execution, adapting to channel-specific requirements.

• Brand Identity Stewardship: Ensure a cohesive and consistent visual brand identity across all marketing touchpoints, from digital ads to print materials.

• Performance Marketing Collaboration: Work hand-in-hand with the Performance Marketing team to develop, test, and iterate on creative concepts, translating data insights into actionable design improvements.

• Trend Translation & AI Integration: Proactively identify and translate current social media formats and marketing trends into compelling creatives, utilizing AI tools to accelerate ideation, production, and variant development.

• Design System Enhancement: Contribute to the development and maintenance of templates, design systems, and creative libraries to ensure scalability, consistency, and efficient asset management.

• Website & Tool Support: Provide support for smaller design adjustments within website platforms like Webflow, ensuring seamless integration of visual elements.

• Cross-Channel Asset Management: Manage the production pipeline for assets across various channels, including Paid Ads (Meta, Native Ads), Website, CRM, and Print, ensuring timely delivery and quality control.

📝 Enhancement Note: The responsibilities highlight a strong operational component, focusing on the "production speed," "asset ownership," and "collaboration with Performance Marketing" for "performance-oriented execution." This goes beyond pure design and emphasizes the efficient, scalable delivery of creative assets critical for marketing operations. The integration of AI tools is a key operational efficiency driver.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Media Design, Communication Design, or a comparable qualification with a strong, relevant portfolio. Experience:

• Minimum of 2-5 years of professional experience, ideally within a digital business model, agency environment, or a fast-paced startup.

• Demonstrated experience in creating digital and physical marketing assets (graphics & video) for diverse channels (Paid Ads, Website, CRM, Print).

• Proven ability to translate ideas into functional marketing assets quickly and efficiently.

• Experience working in a dynamic, growth-oriented environment that demands high levels of personal responsibility and initiative. Required Skills:

• Proficiency in Figma: Essential for collaborative design and prototyping.

• Adobe Creative Suite Mastery: Strong command of Photoshop, Illustrator, InDesign, Premiere Pro, and After Effects for comprehensive asset creation.

• Motion Graphics Expertise: Ability to create engaging motion graphics and video assets for digital platforms.

• Graphic Design Fundamentals: Solid understanding of layout, typography, color theory, and visual composition.

• Performance-Oriented Creative Development: Experience in designing assets specifically for paid advertising and digital channels, with an understanding of conversion optimization principles.

• Brand Consistency Management: Ability to maintain and enforce brand guidelines across all creative outputs.

• AI Tool Utilization: Familiarity and willingness to use AI tools for ideation, content generation, and workflow acceleration.

• Fluent German and English: Excellent written and verbal communication skills in both languages.

Preferred Skills:

• Webflow Experience: Basic understanding of Webflow for minor design adjustments.

• Social Media Native Formats: Deep understanding of current trends and best practices for social media video and ad formats.

• Design System Development: Experience in creating or contributing to design systems and component libraries.

• Cross-functional Collaboration: Proven ability to work effectively with marketing, performance, and product teams.

📝 Enhancement Note: The emphasis on "performance-oriented execution," "channel-specific assets," and "collaboration with Performance Marketing" points towards a role that requires not just creative talent but also an understanding of marketing operations and campaign effectiveness. The "Senior" title suggests a need for strategic thinking in asset production and brand consistency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Creative Production Workflow: Showcase projects that illustrate a clear process from concept ideation through to final asset delivery, highlighting efficiency and speed.

• Channel-Specific Asset Examples: Include a diverse range of assets created for different platforms (e.g., Meta Ads, Google Ads, social media stories, website banners, CRM visuals, print materials) with context on their purpose and performance (if available).

• Motion Graphics & Video Showcase: A dedicated section highlighting motion graphics work, explainer videos, or animated ad creatives, demonstrating technical skill and storytelling ability.

• Brand Consistency Examples: Projects that clearly demonstrate the ability to maintain a consistent visual identity and brand voice across multiple assets and channels.

• AI Tool Integration Case Studies (Optional but Recommended): If possible, include examples where AI tools were used to enhance efficiency, generate ideas, or create variations of assets.

Process Documentation:

• Workflow Optimization: Be prepared to discuss how you have optimized creative production workflows in previous roles, focusing on speed, scalability, and quality control.

• Asset Management Strategies: Outline your approach to organizing, versioning, and managing creative assets for easy access and reuse by marketing teams.

• Collaboration Protocols: Describe your methods for collaborating with performance marketers, product teams, and other stakeholders to ensure creative alignment and timely feedback loops.

• Performance-Driven Iteration: Explain how you have used performance data and feedback to iterate on creative assets and improve campaign results.

📝 Enhancement Note: For a role focused on high-volume asset creation and performance marketing support, the portfolio must emphasize not just the aesthetic quality but also the operational efficiency, scalability, and impact of the work. Demonstrating an understanding of workflow optimization and data-informed iteration is crucial for this operations-centric creative role.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Senior Motion & Graphic Designer in Berlin, Germany, with 2-5 years of experience, the estimated annual gross salary range is €50,000 - €65,000. This range accounts for the "Senior" aspect of the title, the hybrid work model, and the company's stated commitment to offering its best possible initial offer. Benefits:

• Fair Compensation: A competitive salary, with the company aiming to provide its best possible offer upfront.

• Learning & Development: €500 annual budget for continuous learning, professional development, and skill enhancement.

• Hybrid Work Model: Opportunity to work 2 days per week remotely, with a modern, air-conditioned office located in Friedrichshain, Berlin, offering Spree river views.

• Team & Company Events: Regular company-wide celebrations and quarterly team events with a €50 per person budget for activities like escape rooms, cooking classes, or game shows.

• Generous Vacation: Up to 30 days of paid vacation per year (starting with 26 days in the first year, increasing to 28 in the second).

• Health & Wellness: Up to 50% discount on Urban Sports Club membership, access to Corporate Benefits, and restaurant deals.

• Employee Perks: Family & Friends discount on Patronus watches and a 30% discount on a Job Ticket for public transport.

• Commuting Support: Subsidized bicycle leasing program.

• On-site Amenities: Complimentary soft drinks, coffee, a muesli bar, quarterly company brunches, and weekly healthy snacks.

• Hardware Choice: Freedom to choose between a MacBook or Lenovo laptop.

• Social Impact: Work on a product with significant societal value and receive one volunteering day per year.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week. The hybrid model offers flexibility with 2 days of remote work.

📝 Enhancement Note: The salary estimate is based on research for similar roles in Berlin, considering the experience level and the company's "fair from the start" compensation philosophy. The benefits package is comprehensive and tailored towards employee well-being, professional growth, and work-life balance, with specific perks relevant to a hybrid work environment in a growing startup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Wearable Technology / IoT. Patronus operates within the innovative intersection of healthcare and technology, focusing on providing safety and independence to seniors through smart wearable devices. This sector is characterized by rapid innovation, a strong focus on user well-being, and the integration of advanced technology to solve real-world problems.

Company Size: Growing Startup (specific size not provided, but implied by "growing fast" and "expanding marketing team to 6 people"). This suggests a dynamic environment with evolving processes, opportunities for significant individual impact, and a less hierarchical structure than larger corporations.

Founded: Founded with a mission to create a world where aging is delightful, leveraging technology to enhance the lives of seniors and their families. The company is backed by strong investors, indicating a solid growth trajectory and market potential.

Team Structure:

• Marketing Team: Currently expanding to 6 individuals, reporting to the Head of Marketing. This implies a collaborative and potentially fast-paced team environment where individual contributions are highly visible.

• Cross-functional Collaboration: The role will inherently involve close collaboration with Performance Marketing, likely other members of the Marketing team, and potentially Product or Engineering teams for asset integration and feedback.

• Reporting: The Senior Motion & Graphic Designer will report directly to the Head of Marketing, suggesting a direct line of communication and influence.

Methodology:

• Agile Creative Production: The team emphasizes "fast implementation instead of long approval loops" and "short decision-making paths," indicative of an agile or lean approach to creative production and marketing operations.

• Experimentation & Innovation: There is "plenty of room to try out new ideas, formats, and AI tools and implement them directly," fostering an experimental and forward-thinking environment.

• Data-Driven Iteration: Close collaboration with Performance Marketing implies a data-driven approach to creative development, where assets are optimized based on performance metrics.

Company Website: https://careers.patronus-group.com

📝 Enhancement Note: The company's mission-driven approach in the healthcare tech sector, combined with a startup culture that values speed and innovation, creates a unique environment for a creative operations role. The emphasis on "fast implementation" and "AI tools" points to a MarOps focus on efficiency and cutting-edge production methods.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level, indicated by the "(Senior)" in the title and the requirement for "several years of experience." It signifies a level of autonomy, the ability to own projects end-to-end, and potentially mentor junior team members or contribute to strategic creative direction within marketing operations.

Reporting Structure: The role reports directly to the Head of Marketing. This provides a clear reporting line and an opportunity for direct mentorship and exposure to senior marketing strategy.

Operations Impact: The Senior Motion & Graphic Designer will have a direct impact on Patronus's Go-To-Market (GTM) strategy by creating high-performing visual assets that drive customer acquisition and engagement across various channels. Their work is crucial for translating marketing objectives into tangible creative outputs that fuel campaign success and brand recognition.

Growth Opportunities:

• Creative Specialization & Leadership: Opportunity to deepen expertise in motion graphics, video production, and AI-driven creative tools, potentially leading to specialized creative roles or team lead positions within the growing marketing department.

• Performance Marketing Acumen: Develop a strong understanding of paid performance marketing strategies and creative optimization, which is highly valuable for career progression in marketing operations.

• Design Systems & Brand Strategy: Contribute to and potentially lead the development of design systems and brand guidelines, influencing the visual direction of a rapidly growing company.

• Cross-functional Exposure: Gain experience working closely with various departments, enhancing overall business acumen and strategic thinking.

• Learning & Development Budget: Utilize the €500 annual budget for courses, workshops, conferences, or certifications relevant to design, marketing, or operations to continuously upskill.

📝 Enhancement Note: The "Senior" title, coupled with the focus on performance marketing collaboration and the expanding team, suggests significant growth potential. The role offers a blend of creative execution and operational efficiency, aligning well with career paths in marketing operations, creative management, or specialized digital design leadership.

🌐 Work Environment

Office Type: Hybrid work environment, combining remote flexibility with in-office collaboration. The office is described as modern and air-conditioned, offering a pleasant workspace with a "Spree-Blick" (view of the Spree river) in Friedrichshain, Berlin.

Office Location(s): Mühlenstraße 15, 10243 Berlin, Germany. This location in Friedrichshain is a vibrant and well-connected district in Berlin, known for its startup scene and accessibility.

Workspace Context:

• Collaborative Hub: The office serves as a central point for team meetings, brainstorming sessions, and in-person collaboration, fostering a sense of community and shared purpose.

• Tool & Technology Access: Employees have access to modern hardware (choice of MacBook or Lenovo) and are expected to be proficient with industry-standard design software and potentially internal collaboration tools.

• Team Interaction: The hybrid model is designed to facilitate both focused individual work (remotely) and dynamic team interaction (in-office), supporting efficient creative processes and idea exchange.

Work Schedule:

• A standard full-time schedule (approximately 40 hours per week) is expected. The hybrid arrangement allows for 2 days of remote work per week, providing flexibility for personal needs and optimizing work-life balance while ensuring consistent in-office presence for team collaboration and key operational tasks.

📝 Enhancement Note: The description of the office as modern with a view, combined with the hybrid model and specific location in Friedrichshain, paints a picture of a desirable and strategically located workspace. The emphasis on a blend of remote and in-office work is typical for modern creative operations roles seeking to balance flexibility with team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your portfolio and resume to assess your creative skills, relevant experience, and alignment with the role's requirements.

• Portfolio Presentation & Technical Interview: A session where you will present your portfolio, discussing specific projects, your creative process, and how you've handled challenges. This will likely include technical questions about your software proficiency (Figma, Adobe Suite) and your understanding of motion graphics and design principles.

• Team & Culture Fit Interview: An opportunity to meet with the Head of Marketing and potentially other team members to discuss your working style, collaboration approach, and how you align with Patronus's startup culture. Expect questions about your experience in fast-paced environments and your ability to work independently.

• Case Study/Creative Challenge (Potential): You might be given a small creative task or a hypothetical scenario to assess your problem-solving skills, strategic thinking, and ability to apply your design expertise to Patronus's specific needs and brand.

• Final Interview: Potentially with a senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your motion graphics, graphic design, and performance-oriented creative skills. Prioritize work relevant to digital marketing, social media, and campaigns.

• Showcase Process: For each selected project, clearly articulate the brief, your role, the creative process, the tools used, and the outcome (especially if performance metrics are available). Use visuals to demonstrate your workflow.

• Highlight Speed & Efficiency: Given the role's emphasis on "fast implementation," be ready to discuss how you managed timelines, iterated quickly, and delivered assets efficiently.

• Demonstrate Brand Understanding: Show examples of how you've adapted designs to specific brand guidelines or created assets that maintain strong brand consistency.

• Video Integration: Ensure any video or motion graphics work is easily accessible and presented professionally. Highlight your ability to create engaging, channel-native video content.

Challenge Preparation:

• Understand Patronus: Research the company's mission, product (the Patronus watch), target audience (seniors, their families), and recent marketing efforts. Familiarize yourself with their current visual branding.

• Analyze Competitors: Briefly review competitors in the senior safety technology space to understand industry visual trends and potential differentiators.

• Think "Performance Creative": Consider how design choices directly impact campaign performance. Be ready to discuss A/B testing concepts for creatives.

• AI Integration Ideas: Prepare to discuss how you envision using AI tools to enhance creative production for Patronus, aligning with the company's stated interest in these technologies.

📝 Enhancement Note: The emphasis on "fast implementation," "performance-oriented execution," and "AI tools" means the interview process will likely assess not just creative talent but also operational efficiency, adaptability, and strategic thinking in asset creation. A portfolio that clearly demonstrates these aspects will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Core tool for collaborative design, prototyping, and asset creation. Expect proficiency in creating components, using auto-layout, and collaborating with team members.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital asset creation, and mockups.
  • Illustrator: For vector graphics, icons, and detailed illustrations.
  • InDesign: For layout design, particularly for print assets or more complex multi-page documents.
  • Premiere Pro: For video editing, assembly, and basic color correction.
  • After Effects: Essential for motion graphics, animations, and advanced video effects.

• Webflow (Basic Support): Familiarity with Webflow for making minor design adjustments or integrating assets into website pages.

Analytics & Reporting:

• While not explicitly listed as a primary tool for the designer, understanding how to interpret basic analytics for creative performance (e.g., click-through rates on ads, engagement on social media) will be beneficial when collaborating with the Performance Marketing team. Tools like Google Analytics, Meta Ads Manager, or similar platform dashboards may be indirectly relevant. CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): Understanding how visual assets are used within CRM campaigns (email marketing, landing pages) can be helpful, though direct CRM management is unlikely.

• Marketing Automation Platforms: Awareness of how assets are deployed through platforms like HubSpot or Marketo might be advantageous for context.

📝 Enhancement Note: The explicit mention of Figma and the Adobe Creative Suite, along with the need for motion graphics and video production, defines the core technical requirements. The inclusion of Webflow for support indicates a need for designers who can bridge the gap between creative assets and digital platforms. Familiarity with performance marketing platforms, even indirectly, is a strong plus for this operations-focused role.

👥 Team Culture & Values

Operations Values:

• Speed & Agility: A strong emphasis on "fast implementation instead of long approval loops" and "short decision-making paths." This means valuing efficiency, quick turnarounds, and adaptability in the face of evolving campaign needs.

• Innovation & Experimentation: Encouragement to "try out new ideas, formats, and AI tools" and implement them directly. This fosters a culture of continuous learning, creative exploration, and embracing new technologies to drive better outcomes.

• Data-Driven Decision Making: Close collaboration with Performance Marketing suggests that creative decisions are informed by data and performance metrics, aiming for measurable impact.

• Ownership & Autonomy: The role requires "high personal responsibility" and the ability to "own" assets, indicating a culture where individuals are empowered to take initiative and manage their work effectively.

• Impact & Purpose: Working on a product with "real societal value" and a mission to "create a world where aging is delightful" means the company values making a tangible positive difference in people's lives.

Collaboration Style:

• Collaborative & Iterative: The marketing team is expanding and emphasizes working together. Expect a style that involves open communication, constructive feedback, and iterative development, especially with the Performance Marketing team.

• Proactive Communication: Given the fast-paced environment, proactive communication about project status, potential blockers, and creative ideas is likely highly valued.

• Cross-functional Partnership: Working closely with performance marketers means building strong partnerships to ensure creative assets are aligned with campaign objectives and optimized for results.

📝 Enhancement Note: The company culture is characterized by a blend of startup energy (speed, innovation, autonomy) and a mission-driven purpose. For a creative operations role, understanding and thriving in this environment—where efficiency, data, and impact are paramount—is key to success.

⚡ Challenges & Growth Opportunities

Challenges:

• High Production Volume & Speed: Meeting the demand for "higher production speed for fresh, channel-appropriate assets" across multiple platforms requires excellent time management, efficient workflows, and the ability to produce high-quality work under tight deadlines.

• Balancing Creative Quality with Performance: Ensuring that rapid asset creation doesn't compromise visual quality or brand integrity while simultaneously optimizing for performance metrics presents a continuous challenge.

• Adapting to Evolving Trends & AI: Staying current with rapidly changing social media formats, marketing trends, and the evolving landscape of AI tools requires continuous learning and adaptation.

• Maintaining Brand Consistency: As the volume of assets increases, ensuring consistent application of brand guidelines across all outputs can be challenging without robust systems and processes.

Learning & Development Opportunities:

• Advanced Creative Tool Proficiency: Deepen expertise in After Effects, Premiere Pro, and potentially explore new animation or video editing software.

• Performance Marketing Creative Strategy: Develop a sophisticated understanding of how creative impacts campaign performance, learning to interpret data and translate insights into more effective designs.

• AI-Powered Creative Workflows: Become proficient in leveraging AI tools for ideation, content generation, and asset variation, positioning yourself at the forefront of creative production technology.

• Design System Development: Contribute to or lead the creation and maintenance of scalable design systems, enhancing your strategic design and operational capabilities.

• Industry Trends & Best Practices: Utilize the annual learning budget for courses, workshops, or conferences focused on digital design, motion graphics, marketing operations, or AI in creative fields.

📝 Enhancement Note: The challenges highlight the operational demands of the role, requiring more than just artistic skill. The growth opportunities are geared towards developing a well-rounded creative professional who is both artistically adept and strategically minded, with a strong command of modern production tools and marketing principles.

💡 Interview Preparation

Strategy Questions:

• "How would you approach rapidly generating a batch of social media ad creatives for a new campaign, given a tight deadline?" Prepare to discuss your process, including ideation techniques, asset variation strategies, and how you'd ensure brand consistency. Mention AI tools if applicable.

• "Describe a time you collaborated with a performance marketing team to optimize creative assets based on campaign data. What was the outcome?" Focus on your ability to interpret data, communicate effectively with non-designers, and iterate on designs for improved performance.

• "How do you ensure a consistent visual brand identity across diverse channels and asset types, especially when working at high volume?" Discuss your methods for managing brand guidelines, using templates, and maintaining quality control. Company & Culture Questions:

• "What interests you most about Patronus's mission and product?" Show genuine enthusiasm for the company's purpose of helping seniors live independently and safely.

• "How do you see yourself contributing to a fast-paced, startup environment like ours?" Emphasize your adaptability, proactivity, ability to work autonomously, and comfort with rapid iteration.

• "What are your thoughts on using AI tools in creative production?" Align your response with the company's stated interest in AI, discussing potential benefits and your willingness to experiment. Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem/brief, your solution/process, and the results/impact.

• Focus on Operations: Highlight aspects of your work that demonstrate efficiency, scalability, speed, and collaboration. If you have performance metrics, present them clearly.

• Showcase Versatility: Ensure your portfolio covers both motion graphics and static graphic design, and ideally, examples relevant to digital advertising and social media.

• Be Prepared for Technical Deep Dives: Know your tools inside out and be ready to explain specific techniques or workflows.

• Interactive Elements: If possible, use interactive elements or screen recordings to showcase motion graphics dynamically.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational efficiency, strategic thinking, and a cultural fit for a fast-paced, mission-driven startup. Be ready to discuss your process, collaboration skills, and how you handle the demands of high-volume, performance-oriented creative production.

📌 Application Steps

To apply for this Senior Motion & Graphic Designer position:

• Submit your application through the provided link on the Patronus Group careers page.

• Tailor your Resume: Highlight experience relevant to motion graphics, graphic design, performance marketing asset creation, and working in fast-paced environments. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects that showcase your skills in motion graphics, graphic design, and your ability to create channel-specific, performance-oriented assets. Ensure it's easily accessible and professionally presented.

• Prepare Your Portfolio Presentation: Practice walking through your selected projects, focusing on your process, problem-solving, and any demonstrated impact or efficiency gains. Be ready to discuss your experience with Figma and the Adobe Creative Suite.

• Research Patronus Group: Familiarize yourself with their mission, product, target audience, and current marketing efforts to articulate your interest and demonstrate cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.