Senior Marketing Designer (m/f/d)

📍 Job Overview

Job Title: Senior Marketing Designer (m/f/d)

Company: Onepage GmbH

Location: Germany

Job Type: Full-Time

Category: Marketing Design / Creative Operations

Date Posted: 2026-08-13

Experience Level: Mid-Senior Level (3-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop compelling creative assets for social media and display advertising campaigns, optimizing for conversion and brand consistency.

• Collaborate closely with the marketing team to translate campaign objectives into visually effective designs that resonate with target audiences.

• Leverage AI-powered tools and a user-centric approach to create innovative design concepts for landing pages and marketing collateral.

• Analyze performance data of creatives and iterate on designs to continuously improve campaign effectiveness and achieve marketing goals.

• Produce high-quality reports, infographics, and presentation materials that communicate complex information clearly and effectively.

📝 Enhancement Note: This role is positioned as a Senior Marketing Designer, implying a need for independent execution, creative problem-solving, and potential mentorship or leadership in design initiatives. The emphasis on AI-first SaaS and conversion-driven design suggests a data-informed approach to creativity is paramount.

📈 Primary Responsibilities

• Spearhead the conceptualization and execution of static and animated creative assets for diverse social media advertising platforms, including Meta (Facebook, Instagram) and LinkedIn.

• Develop visually engaging creatives for Google Display Ads and Image Extensions, ensuring alignment with campaign objectives and brand guidelines.

• Design and implement visual concepts and assets for landing pages, utilizing Onepage's proprietary AI-powered page builder software for efficient workflow.

• Collaborate cross-functionally with the marketing team to maintain brand consistency (C.I.) across all marketing materials and campaigns, enhancing overall brand perception.

• Analyze the performance data of social ads and marketing creatives, providing actionable insights for continuous optimization and improvement of design elements.

• Create informative reports, professional infographics, and compelling presentation designs to effectively communicate marketing performance and strategic insights to stakeholders.

• Contribute to the development of a cohesive visual language that supports the company's AI-first SaaS mission and drives user engagement.

📝 Enhancement Note: The responsibilities indicate a blend of hands-on design execution and strategic thinking. The requirement to use the company's own AI-powered builder suggests a need for adaptability and a willingness to champion internal tools. The focus on performance data analysis implies this role is deeply integrated with performance marketing efforts.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application in Graphic Design or a related creative field is essential.

Experience: A minimum of 3-5 years of professional experience in graphic design, with a significant portion focused on social media advertising and digital marketing creative development.

Required Skills:

• Proven expertise in graphic design principles and best practices for digital advertising.

• Proficient in industry-standard design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Demonstrated experience in creating static and animated ad creatives for platforms like Meta (Facebook, Instagram) and LinkedIn.

• Foundational understanding of AI tools and a proactive attitude towards exploring AI for concept development and content creation.

• Strong user empathy, with the ability to translate user needs and insights into effective and functional design solutions.

• Excellent aesthetic sensibility, with a talent for rapidly generating creative and innovative design concepts.

• Superior communication and collaboration skills, with proven ability to work effectively within a remote team environment.

• Fluent in both German and English, with excellent written and verbal communication skills.

• Highly organized and adept at managing multiple priorities efficiently, with a structured approach to work. Preferred Skills:

• Experience with Google Display Ads and Image Extension creation.

• Familiarity with landing page design best practices and conversion rate optimization (CRO) principles.

• Previous experience in a SaaS or AI-first technology company.

• Basic understanding of video editing or motion graphics for ad creation.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, combined with experience in social ad creation, points towards a need for a versatile designer capable of rapid iteration. The requirement for AI familiarity highlights the company's forward-thinking approach and desire for candidates who can adapt to emerging technologies. Bilingual proficiency is critical for effective collaboration within the German-based, globally-minded company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of social media ad creatives (static and animated) for platforms like Meta and LinkedIn, highlighting campaign goals and results.

• Include examples of landing page designs and associated visual assets, demonstrating an understanding of user experience and conversion optimization.

• Present case studies of projects where design directly contributed to marketing objectives, such as increased engagement, lead generation, or conversion rates.

• Demonstrate proficiency with Figma and Adobe Creative Suite through complex design projects and workflow examples.

• Feature work that illustrates an understanding of brand consistency and the ability to adapt designs to specific campaign needs. Process Documentation:

• Articulate your design process from brief to final asset delivery, emphasizing collaboration and feedback loops.

• Detail how you analyze performance data to inform design decisions and iterate on creative assets.

• Explain your approach to managing multiple design projects simultaneously, including prioritization and time management techniques.

• Describe how you integrate AI tools into your design workflow for concept generation and asset creation.

📝 Enhancement Note: For a Senior Marketing Designer role, the portfolio should not only display aesthetic skill but also demonstrate a strategic, data-driven approach to design that directly impacts business outcomes. The ability to articulate and document design processes is crucial for a senior-level position, especially within a remote, collaborative setting.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Marketing Designers in Germany with 3-5 years of experience in a remote, full-time capacity, a competitive salary range is estimated between €55,000 - €75,000 annually. This estimate accounts for the company's AI-first SaaS focus, the demand for specialized creative skills, and the cost of living in Germany.

Benefits:

• Remote-First Work Environment: Enjoy the flexibility and autonomy of working 100% remotely.

• Supplementary Health Insurance: Comprehensive coverage to support your well-being.

• Wellhub Health Program Subsidy: Financial assistance towards a health and wellness program.

• Employee Discounts via FutureBens: Access to a wide array of attractive discounts across various categories.

• Continuous Professional Development: Opportunities for ongoing learning, skill enhancement, and career advancement within the company.

• Short Decision Paths & Direct Communication: Benefit from a flat hierarchy that fosters agility and open dialogue.

Working Hours: Standard full-time working hours are expected, likely around 40 hours per week. While the role is remote, a degree of flexibility may be offered, aligning with the company's remote-first culture, but core availability for team collaboration and campaign execution will be necessary.

📝 Enhancement Note: Salary estimation is based on data from German job boards (e.g., StepStone, Glassdoor) for similar roles and experience levels, adjusted for the remote work arrangement and the specific industry (AI-SaaS). Benefits are directly extracted from the provided text, highlighting aspects attractive to operations and creative professionals seeking work-life balance and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Software-as-a-Service (SaaS) sector, specifically focusing on AI-first solutions for website and landing page creation. This places Onepage GmbH at the intersection of cutting-edge technology and digital marketing enablement.

Company Size: Onepage GmbH is likely a growing mid-sized company, indicated by its focus on scaling its AI product and hiring for key senior roles. This size typically offers a dynamic environment with opportunities for impact, while maintaining a culture that is more agile and less bureaucratic than larger enterprises.

Founded: Founded with a mission to democratize web design through AI, Onepage GmbH emphasizes innovation and user empowerment. This ethos likely translates into a culture that values creativity, experimentation, and a forward-thinking mindset.

Team Structure:

• The design team is expected to be integrated within the broader marketing department, collaborating closely with marketing managers, performance marketers, and potentially product teams.

• Reporting likely falls under a Head of Marketing or a Creative Lead, with clear lines of communication for project briefs and feedback.

• Cross-functional collaboration is key, particularly with marketing strategists to understand campaign goals and with developers or product managers to ensure design feasibility within the platform. Methodology:

• Data-Driven Creativity: Designs are informed by performance metrics and user feedback to maximize conversion rates.

• Agile Development: The company likely employs agile methodologies, requiring designers to be adaptable and responsive to evolving campaign needs and product updates.

• AI Integration: A core aspect of the company's methodology is the use of AI in both product development and creative processes, encouraging exploration and adoption of new technologies.

Company Website: https://onepage.io/

📝 Enhancement Note: The company's AI-first, SaaS model suggests a culture that is tech-forward, innovative, and focused on delivering tangible value to its users. The remote-first approach implies a high degree of trust, autonomy, and emphasis on asynchronous communication and documentation.

📈 Career & Growth Analysis

Operations Career Level: This role is defined as a Senior Marketing Designer. It signifies a level of expertise where an individual is expected to not only execute high-quality design work but also contribute to creative strategy, mentor junior designers (if applicable), and drive design innovation. The "m/f/d" (male/female/diverse) designation indicates an inclusive hiring approach.

Reporting Structure: The Senior Marketing Designer will likely report to a Marketing Lead or Head of Marketing. This position involves close collaboration with performance marketers and potentially product managers, requiring strong communication and stakeholder management skills.

Operations Impact: The primary impact of this role is on driving marketing campaign performance through compelling visual creatives. This includes increasing click-through rates, conversion rates, brand engagement, and overall campaign ROI. The designer's work directly influences customer acquisition and retention by shaping the visual perception of the brand and its offerings.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative, AI-assisted design, or specific advertising platforms.

• Leadership: Potential to grow into a Creative Lead or Art Director role, managing design projects and a team.

• Cross-functional Development: Gain broader experience in digital marketing strategy, product design integration, or MarTech tool utilization.

• Continuous Learning: The company's focus on AI and innovation provides ample opportunities to learn new design technologies and methodologies.

📝 Enhancement Note: The "Senior" title implies that candidates should be prepared to discuss strategic contributions, not just execution. Growth opportunities are framed around deepening technical skills, moving into leadership, or expanding into related marketing and product functions, all common trajectories for experienced creative professionals in tech.

🌐 Work Environment

Office Type: The company operates on a "Remote-First" model, meaning there is no central physical office required for daily work. This fosters a distributed team culture where work is performed from home or co-working spaces.

Office Location(s): While the company is based in Germany, the "Remote-First" policy allows employees to work from anywhere within Germany. This provides significant flexibility regarding living location, provided candidates can legally work in Germany and maintain reliable internet access.

Workspace Context:

• Collaborative Digital Space: The primary workspace is digital, relying on communication and collaboration tools (e.g., Slack, Teams, project management software) for team interaction and project execution.

• Access to Tools: Employees will have access to necessary design software (Figma, Adobe Creative Suite) and potentially cloud-based platforms for asset management and collaboration.

• Autonomy and Flexibility: The remote setup emphasizes self-management, trust, and the ability to structure one's workday to maximize productivity and work-life balance.

Work Schedule: While full-time is expected (approx. 40 hours/week), the remote-first nature suggests flexibility in daily scheduling. However, availability during core German business hours (CET) is crucial for real-time collaboration, meetings, and timely responses to team members and stakeholders.

📝 Enhancement Note: The remote-first environment necessitates strong self-discipline, excellent asynchronous communication skills, and comfort with digital collaboration tools. Candidates should be prepared to describe how they maintain productivity and engagement in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess experience and creative fit.

• Skills Assessment/Portfolio Review: A dedicated session to walk through your portfolio, discussing specific projects, your design process, and how you've used tools like Figma and Adobe Creative Suite. Expect questions about your experience with social ads and AI.

• Team/Hiring Manager Interview: A discussion about your experience, approach to collaboration, understanding of marketing objectives, and cultural fit within the remote-first team.

• Potential Practical Task: You might be asked to complete a small design challenge relevant to social ads or landing page concepts to assess your creative problem-solving skills and speed.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your experience in social media advertising, landing page design, and AI-assisted creative work.

• Highlight Impact: For each project, clearly articulate the brief, your role, your design process, the tools used, and the measurable results (e.g., engagement rates, conversion improvements). Quantify achievements wherever possible.

• Showcase Process: Be prepared to discuss your thought process, how you approached user empathy, and how you iterated based on feedback or performance data.

• Demonstrate Tool Proficiency: Be ready to discuss your mastery of Figma and Adobe Creative Suite, perhaps even sharing screen mockups of your workflow.

• Address AI Experience: Clearly explain any experience you have with AI design tools and your enthusiasm for leveraging them.

Challenge Preparation:

• Familiarize yourself with Onepage GmbH's current marketing materials and social media presence to understand their brand aesthetic and messaging.

• Prepare to brainstorm creative concepts for a hypothetical campaign, focusing on efficiency and conversion.

• Practice articulating your design decisions clearly and concisely, as if presenting to a marketing team.

• Be ready to discuss how you would optimize a given creative based on hypothetical performance data.

📝 Enhancement Note: The interview process emphasizes a practical demonstration of design skills and strategic thinking. A strong portfolio that clearly links design work to business outcomes is critical. Preparing for a potential design challenge requires understanding the company's context and the role's focus on performance and AI.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and asset creation. Proficiency in Figma's advanced features, component systems, and collaboration workflows is expected.

• Adobe Creative Suite: In-depth knowledge of Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and InDesign (layout, infographics, presentations) is required for creating a wide range of marketing assets.

Analytics & Reporting:

• Performance Data Analysis: While not a primary tool, the ability to interpret data from social media platforms (Meta Ads Manager, LinkedIn Campaign Manager) and analytics tools (e.g., Google Analytics) to inform design decisions is crucial.

• Reporting Tools: Proficiency in creating visually clear and insightful reports and infographics using tools like InDesign, Adobe Illustrator, or specialized infographic software.

CRM & Automation:

• Onepage AI Page Builder: Specific requirement to use the company's proprietary AI-powered software for landing page creation and design implementation. This indicates a need for adaptability and a willingness to master internal tools.

• Project Management Tools: Familiarity with tools like Asana, Trello, Jira, or similar platforms for managing design tasks, workflows, and team collaboration in a remote setting.

📝 Enhancement Note: The core tools are Figma and Adobe Creative Suite, standard for graphic designers. However, the specific mention of Onepage's AI page builder is a key differentiator, suggesting this role is not just about creating assets but also about implementing them within the company's own technology.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Forward: A strong emphasis on embracing new technologies, particularly AI, to drive product development and marketing efforts. Candidates should demonstrate curiosity and a willingness to experiment.

• User-Centricity: A deep understanding of user needs and the ability to translate these into intuitive and effective designs that enhance user experience and drive conversions.

• Performance-Driven: A focus on measurable results, where design decisions are informed by data and aimed at achieving specific marketing objectives.

• Collaboration & Transparency: A commitment to open communication, knowledge sharing, and effective teamwork, especially vital in a remote-first environment.

• Efficiency & Agility: A drive to optimize workflows, work smart, and adapt quickly to changing priorities and market demands.

Collaboration Style:

• Asynchronous Communication: Reliance on tools like Slack and email for communication, with clear expectations for response times and detailed message content.

• Cross-Functional Integration: Active participation in marketing strategy discussions, providing design input and collaborating with performance marketers to align creative with campaign goals.

• Feedback Culture: An open environment for constructive feedback on designs, both giving and receiving, to ensure continuous improvement.

• Shared Ownership: A sense of collective responsibility for marketing success, where design is seen as a critical component contributing to overall business objectives.

📝 Enhancement Note: The company's values reflect its AI-first, SaaS nature and remote-first operational model. Candidates should be prepared to discuss how they embody these values in their daily work and how they contribute to a collaborative, results-oriented remote team.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration in a Fast-Paced Environment: The need to quickly produce high-quality creative assets for ongoing campaigns and adapt to evolving marketing strategies.

• Balancing AI Exploration with Creative Execution: Effectively integrating AI tools into the design workflow without compromising creative quality or brand integrity.

• Maintaining Brand Consistency Across Diverse Campaigns: Ensuring a cohesive visual identity across various social media platforms, ad formats, and landing pages.

• Effective Collaboration in a Remote Setting: Overcoming potential communication barriers and ensuring seamless teamwork without in-person interaction.

Learning & Development Opportunities:

• Mastering AI-Powered Design Tools: Gaining hands-on experience with cutting-edge AI tools for creative generation and optimization.

• Deep Dive into Performance Marketing Creatives: Enhancing skills in designing for conversion, A/B testing, and data-driven creative optimization.

• Cross-Departmental Understanding: Developing a stronger grasp of marketing strategy, product development, and the broader SaaS business model.

• Professional Development: Access to continuous learning resources, workshops, and potential certifications to stay ahead in the design and marketing technology space.

📝 Enhancement Note: The challenges highlight the dynamic nature of a growth-stage SaaS company and the evolving landscape of digital marketing. Growth opportunities are geared towards skill enhancement in AI, performance marketing, and strategic business understanding, common for ambitious designers in the tech industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing social media ad creatives from initial brief to final delivery, focusing on conversion optimization."

• "How do you approach balancing brand consistency with the need for creative variation across different advertising platforms and campaigns?"

• "Walk us through a project where you used data or user feedback to significantly improve the performance of a design. What was your process?"

• "How do you see AI tools evolving the role of a marketing designer, and how have you started incorporating them into your workflow?" Company & Culture Questions:

• "What interests you about Onepage GmbH's AI-first approach and our mission to simplify website building?"

• "How do you contribute to a positive and productive team culture in a remote-first environment?"

• "Describe a time you had to collaborate closely with a non-design team (e.g., marketing, product) to achieve a common goal. What was your approach?"

• "How do you stay updated on the latest design trends, marketing best practices, and AI developments?" Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as narratives, explaining the problem, your solution, and the outcome.

• Quantify Impact: Whenever possible, use numbers and metrics to demonstrate the success of your designs.

• Highlight Process: Be ready to discuss your thought process, the tools you used (especially Figma and Adobe), and how you iterated on designs.

• Showcase AI Integration: Clearly present any work where you utilized AI tools, explaining the benefits and your methodology.

• Conciseness: Be mindful of time; focus on your most relevant and impactful projects.

📝 Enhancement Note: Interview questions will likely probe your technical skills, creative strategy, understanding of performance marketing, and ability to thrive in a remote, AI-driven environment. Be prepared to discuss your portfolio in detail and articulate how your skills align with Onepage GmbH's unique value proposition.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on join.com.

• Customize Your Resume: Highlight your 3-5 years of experience in graphic design, specifically mentioning social media advertising, Figma, Adobe Creative Suite, and any experience with AI design tools. Quantify achievements whenever possible.

• Curate Your Portfolio: Select 3-5 of your most relevant projects that showcase your skills in social ad creation, landing page design, and your understanding of conversion optimization. Ensure each project includes a clear description of the challenge, your role, your process, and the results.

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on storytelling, demonstrating your design process, and articulating the impact of your work. Be ready to discuss your experience with AI and performance data.

• Research Onepage GmbH: Understand their AI-first SaaS model, their target audience, and their current marketing efforts. Prepare to articulate why you are a strong fit for their innovative culture and remote-first environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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