Product Designer, Marketing & GTM

📍 Job Overview

Job Title: Product Designer, Marketing & GTM

Company: Enigma

Location: New York, NY or Los Angeles, CA

Job Type: Full-time

Category: Marketing & Go-To-Market Design Operations

Date Posted: September 11, 2026

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive the creative strategy and execution for Enigma's Go-To-Market (GTM) initiatives, acting as a key design partner for marketing campaigns, web development, and sales enablement materials.

• Systematize and evolve Enigma's brand identity by contributing to and maintaining asset libraries, deck templates, and brand guideline documents, ensuring a cohesive and impactful brand presence.

• Design and implement web pages directly within a custom CMS (Vercel-hosted), collaborating closely with marketing and engineering to deliver engaging digital experiences.

• Create versatile sales and marketing collateral, including one-pagers, case studies, and flexible slide systems, to empower sales, marketing, and leadership teams.

• Own the design of social media content, campaign graphics, and short-form video cut-ups, adapting brand elements for various digital channels.

📝 Enhancement Note: This role is positioned as a Product Designer with a strong emphasis on Marketing and GTM functions, bridging the gap between creative execution and strategic brand development. The "Product Designer" title in this context implies a focus on designing user-facing marketing assets and systems, rather than traditional product feature design. The emphasis on "systematizing the brand system" and "building and updating the website" directly in a CMS points to a need for design operations proficiency.

📈 Primary Responsibilities

• Conceptualize and Execute GTM Creative: Partner with the marketing lead to develop campaign concepts and GTM ideas, bringing a strategic design perspective to inform and shape briefs.

• Brand System Development & Maintenance: Actively contribute to the organization and evolution of Enigma's brand system, including maintaining digital asset libraries, creating and updating presentation templates, and refining brand guideline documentation.

• Website Design & Implementation: Design, build, and deploy web pages directly within Enigma's custom CMS (deployed on Vercel), ensuring seamless integration of content, layout, and brand consistency in collaboration with marketing and engineering teams.

• Sales & Marketing Collateral Creation: Develop effective one-pagers, case studies, pitch decks, and adaptable slide systems that can be leveraged across sales, marketing, and leadership communications.

• Social Media & Campaign Content Design: Create visually compelling LinkedIn carousels, campaign graphics, and edit short-form video content ("cut-ups") from existing source material for diverse marketing channels.

• HubSpot Campaign Asset Design: Design and optimize email templates and landing pages within HubSpot to support lifecycle marketing and demand generation efforts.

• Image Preparation & Retouching: Retouch and prepare hero images and content visuals for optimal presentation across web, social media, and various marketing materials.

• AI-Assisted Workflow Integration: Utilize AI tools (e.g., Claude, ChatGPT, Gemini) for ideation, copy support, team collaboration, and production efficiency, demonstrating comfort and adaptability with emerging technologies.

• Brand Consistency Enforcement: Ensure unwavering consistency in typography, color palettes, imagery, and tone of voice across all deliverables to maintain a strong and unified brand identity.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, brand system management, and technical execution within specific marketing platforms. The expectation to "shape GTM creative, don't just execute it" and "systematize the brand system" indicates a need for strategic thinking and proactive contribution beyond just fulfilling tasks. The direct involvement in CMS deployment and AI tool integration suggests a modern, agile approach to design operations.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 3–5 years of experience as a designer supporting marketing, GTM, or brand teams, ideally within a startup or agency environment.

Required Skills:

• Creative Point of View & Strategic Thinking: Demonstrated ability to propose innovative ideas and constructively challenge briefs, moving beyond pure execution to strategic contribution.

• Brand System Design & Evolution: Proven experience in building and managing brand systems, particularly in dynamic environments where guidelines are actively developing. This includes organizing, documenting, and systematizing brand elements.

• Figma Proficiency: Advanced skills in Figma for interface design, prototyping, and collaborative design system development.

• Adobe Creative Suite Expertise: Strong command of Photoshop, Illustrator, and Premiere Pro for image editing, graphic creation, and video production.

• HubSpot Campaign Design: Experience designing effective email templates and landing pages within the HubSpot platform.

• CMS Experience: Comfort and practical experience in building and editing web pages within a custom Content Management System; familiarity with Vercel-hosted sites is a significant plus.

• Presentation & Slide System Design: Skilled in creating reusable and extendable slide systems and templates in Figma, Keynote, PowerPoint, or Google Slides.

• Short-Form Video Editing: Proficiency in editing short-form video content, including cut-downs, adding captions, and basic motion/text treatments, using tools like Premiere Pro, CapCut, or After Effects.

• AI Tool Integration: Familiarity and comfort using AI tools like Claude, ChatGPT, or Gemini as part of a creative workflow for ideation, copy support, and production acceleration.

• B2B Brand Design Acumen: Experience designing for B2B, data, fintech, or enterprise brands is highly desirable, demonstrating an understanding of these market nuances.

Preferred Skills:

• Brand System Leadership: Experience leading or significantly contributing to a brand system or rebrand initiative at a growing company.

• Motion Graphics & Animation: Basic skills in motion graphics or animation to enhance visual storytelling.

• Data Visualization: Ability to translate complex data into simple, visual, and understandable representations, particularly relevant to Enigma's data-driven product.

• Copywriting & Editing: Experience in writing or editing marketing copy in conjunction with design responsibilities.

• Agile Methodologies: Familiarity with agile development processes and adapting design workflows within fast-paced, iterative environments.

📝 Enhancement Note: The qualifications emphasize a blend of creative talent, technical proficiency, and strategic partnership. The "creative point of view" and "bringing structure" to a developing brand system are key differentiators. The explicit mention of AI tools and a preference for B2B/data/fintech experience tailor this role within a specific industry context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Case Study: Showcase a project where you organized, documented, and systematized brand elements, demonstrating your ability to bring structure to evolving brand guidelines. Highlight your contributions to asset libraries, templates, or guideline documents.

• GTM Campaign Design: Present a comprehensive GTM campaign that you designed, illustrating your ability to translate strategic concepts into cohesive visual assets across multiple channels (e.g., web, social, email). Detail your role in concept development and execution.

• Website Design & CMS Implementation: Include examples of web pages or microsites you designed and built directly within a CMS. If possible, demonstrate familiarity with Vercel-hosted sites or similar modern web development workflows.

• Sales & Marketing Collateral: Showcase a range of collateral (e.g., pitch decks, case studies, one-pagers) that highlights your ability to create clear, compelling, and reusable assets for business communication.

• Video & Social Content Examples: Provide examples of short-form video cut-ups, campaign graphics, or social media assets that demonstrate your versatility across digital platforms.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing workflows for marketing collateral creation, brand asset management, and web content deployment, emphasizing efficiency and consistency.

• System Implementation & Integration: Detail your experience implementing or working within design systems and marketing technology stacks (e.g., HubSpot, custom CMS), highlighting how you ensure seamless integration and data flow.

• Measurement & Performance Analysis: Discuss how you measure the success of your design work in marketing and GTM efforts, linking your deliverables to key performance indicators (KPIs) and demonstrating ROI.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of design skills within a GTM and brand operations context. Emphasis is placed on systematization, strategic contribution, and measurable impact, reflecting the role's dual nature of creative execution and operational structure.

💵 Compensation & Benefits

Salary Range: For a mid-level Product Designer with 3-5 years of experience in New York, NY or Los Angeles, CA, the estimated salary range is typically between $90,000 - $130,000 annually. This estimate is based on industry benchmarks for similar roles in high-cost-of-living areas, considering the company's likely stage (startup/growth phase) and the specialized nature of the role.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.

• Equity/Stock Options: Potential for ownership in a growing startup, aligning employee success with company growth.

• 401(k) Plan: Retirement savings plan to support long-term financial security.

• Generous Paid Time Off: Vacation days, sick leave, and paid holidays to ensure work-life balance.

• Professional Development Budget: Funds allocated for learning, training, conferences, and skill enhancement relevant to design and GTM.

• Commuter Benefits: Support for transportation costs for on-site employees in New York and Los Angeles.

• Team Events & Offsites: Opportunities for team building and social connection.

Working Hours: Standard full-time workweek, typically around 40 hours. While the role is on-site, Enigma may offer some flexibility in daily start/end times, but expects commitment to in-office collaboration and responsiveness during core business hours.

📝 Enhancement Note: Salary is estimated based on typical mid-level Product Designer compensation in major US tech hubs like NYC and LA. Benefits are common for tech startups, with a particular emphasis on equity and professional development, which are attractive to designers in growth-stage companies. The on-site requirement implies a structured work schedule.

🎯 Team & Company Context

🏢 Company Culture

Industry: Data & Financial Services Technology (Fintech/Data Infrastructure). Enigma operates in a sector focused on aggregating and structuring business data to improve access to financial services. This industry demands accuracy, reliability, and the ability to simplify complex information.

Company Size: Enigma is likely a growing startup or scale-up, potentially ranging from 50-200 employees, suggesting a dynamic, fast-paced environment where individual contributions have significant impact. This size often means cross-functional collaboration is essential, and processes are still being refined.

Founded: Founded in 2014, Enigma has a history of innovation in data engineering and aims to provide a comprehensive view of businesses. This maturity suggests a stable foundation but still retains the agility and ambition of a growing tech company.

Team Structure:

• Marketing & GTM Focus: The role reports to the marketing lead, who is described as a "generalist across channels and strategy." This indicates a small, agile marketing team where individuals wear multiple hats.

• Cross-Functional Collaboration: Close partnership with engineering for web development (CMS, Vercel) and likely collaboration with sales, product management, and leadership for collateral and campaign alignment.

• Design Ownership: This role is the primary design resource for GTM, suggesting a high degree of autonomy and direct influence on marketing output.

Methodology:

• Data-Driven Decision Making: Reflecting its core business, Enigma likely emphasizes data analysis to inform GTM strategies, campaign performance, and design effectiveness.

• Agile & Iterative Design: The "mid-refresh" brand identity and fast-paced nature suggest an iterative approach to design, with rapid prototyping, deployment, and feedback loops.

• AI Integration: A proactive stance on using AI tools for efficiency and ideation points to a forward-thinking operational approach.

Company Website: https://www.enigma.com/

📝 Enhancement Note: The company context emphasizes a data-centric, fast-paced, and evolving environment. The role is positioned as critical for shaping the brand's outward-facing communication, requiring a blend of creative vision and operational discipline within a growing tech organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Product Designer, specifically focused on Marketing and GTM functions. It requires a solid foundation in design principles and tools, coupled with the ability to operate autonomously and contribute strategically. The emphasis on "systematizing" and "evolving" the brand system suggests a path towards becoming a more senior or specialized brand operations or design systems lead.

Reporting Structure: The designer will report directly to the Marketing Lead, a generalist who oversees GTM strategy. This direct line of reporting offers visibility to senior marketing leadership and opportunities to influence GTM direction.

Operations Impact: The designer's work will directly impact Enigma's ability to attract and convert customers by shaping brand perception, enabling sales efforts, and driving campaign performance. Success in this role will be measured by the effectiveness and consistency of marketing materials, website engagement, and overall brand coherence, contributing directly to key business KPIs.

Growth Opportunities:

• Brand System Leadership: Opportunity to take increasing ownership of Enigma's brand system, potentially leading to a Brand Design Lead or Design Systems Manager role as the company scales.

• GTM Strategy Influence: Deep involvement in GTM planning can lead to growth in strategic marketing design, campaign management, or even a broader GTM operations role.

• Technical Skill Expansion: Exposure to CMS development, AI tools, and potentially basic motion graphics offers avenues for expanding technical and creative skill sets.

• Cross-Functional Expertise: Working closely with engineering and sales provides exposure to different business functions, fostering a holistic understanding of the company's operations.

📝 Enhancement Note: This role offers significant growth potential, particularly for individuals interested in specializing in brand operations, design systems, or strategic GTM design within a tech environment. The opportunity to build and systematize is a key differentiator for career advancement.

🌐 Work Environment

Office Type: Enigma operates with an in-office work model in both New York, NY and Los Angeles, CA. This suggests a traditional office environment designed to foster collaboration, spontaneous interaction, and efficient execution.

Office Location(s): Specific office locations in New York City and Los Angeles provide access to vibrant tech hubs. These locations are chosen for their talent pools and accessibility for employees.

Workspace Context:

• Collaborative Environment: The on-site requirement emphasizes face-to-face collaboration, enabling quick feedback loops, brainstorming sessions, and team alignment crucial for fast-paced GTM initiatives.

• Tools & Technology: Employees will have access to the necessary hardware and software, including Figma, Adobe Creative Suite, and potentially company-provided AI tools or licenses. The office will likely be equipped with standard professional amenities.

• Team Interaction: Daily interaction with the marketing lead and other team members is expected, fostering a cohesive working relationship and shared understanding of project goals and challenges.

Work Schedule: The role is full-time, with an expectation of working in the office. While specific daily hours might offer some flexibility, the emphasis on in-person collaboration suggests a structured schedule aligned with typical business operations to maximize team synergy and responsiveness.

📝 Enhancement Note: The on-site requirement is a significant aspect of this role's work environment, designed to facilitate rapid iteration and close team synergy, particularly for GTM initiatives. This suggests a preference for direct, in-person communication and collaborative problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, experience, and cultural fit.

• Portfolio Review & Design Challenge: A more in-depth session where candidates present their portfolio, focusing on relevant GTM and brand system projects. A practical design challenge may be assigned, requiring candidates to apply their skills to a relevant Enigma scenario (e.g., designing a campaign asset, updating a template).

• Team Interviews: Meetings with the Marketing Lead and potentially other cross-functional team members (e.g., engineering, sales) to evaluate collaboration style, problem-solving approach, and strategic thinking.

• Final Interview: A discussion with senior leadership to assess overall fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Curate for Relevance: Select 3-5 projects that best showcase your experience in GTM design, brand system development, website design (especially CMS), collateral creation, and video editing. Prioritize work that demonstrates your ability to "systematize" and "evolve" brand elements.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the tools you used, the challenges you overcame, and the quantifiable results or impact. Emphasize your strategic contributions and creative point of view.

• Highlight Systematization: Specifically call out examples where you brought structure, organization, or documentation to design assets, templates, or brand guidelines.

• Showcase AI Integration: If possible, mention how you leveraged AI tools in your workflow to improve efficiency or ideation, demonstrating your forward-thinking approach.

• Prepare for CMS Discussion: Be ready to discuss your experience with CMS platforms and how you approach designing for them, especially if you have Vercel experience.

Challenge Preparation:

• Understand Enigma's Brand: Research Enigma’s current brand, product, and market positioning. Understand their data-driven approach and target audience.

• GTM Strategy Basics: Be prepared to discuss basic GTM campaign principles and how design supports them.

• Brand Consistency Focus: Anticipate tasks that test your ability to maintain brand consistency across different formats and channels.

• AI Tool Application: If a challenge involves AI, be ready to discuss your approach to using these tools effectively within design constraints.

📝 Enhancement Note: The interview process emphasizes practical application and strategic thinking, with a strong focus on the candidate's portfolio and ability to demonstrate their impact on GTM and brand operations. The design challenge is likely to be scenario-based, testing the candidate's ability to apply their skills to Enigma's specific needs.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and collaborative design system management. Proficiency is essential for creating templates, slide systems, and web page layouts.

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro): Essential for image editing, graphic creation, and video production/editing. Photoshop for retouching and image manipulation, Illustrator for vector graphics and logos, and Premiere Pro for video cut-downs and editing.

• HubSpot: A key platform for designing email templates and landing pages that support demand-generation and lifecycle marketing efforts.

• Custom CMS (Vercel-hosted): Direct experience or comfort with building and updating web pages within a custom CMS is required. Familiarity with Vercel is a plus, indicating a modern web development stack.

Analytics & Reporting:

• Website Analytics (e.g., Google Analytics): While not explicitly stated, understanding how to design for trackability and how to interpret website performance data is crucial for optimizing web assets.

• HubSpot Analytics: Utilizing data within HubSpot to understand email and landing page performance.

CRM & Automation:

• HubSpot: Serves as a primary tool for marketing automation, email campaigns, and landing page management.

• AI Tools (Claude, ChatGPT, Gemini): Integrated into the workflow for ideation, copy assistance, and production speed-up, demonstrating a commitment to leveraging technology for efficiency.

📝 Enhancement Note: The technology stack is modern and geared towards efficient GTM execution. Proficiency in Figma and Adobe Suite is foundational, while experience with HubSpot and CMS platforms is critical for direct contribution. The explicit mention of AI tools highlights an innovative approach to design workflows.

👥 Team Culture & Values

Operations Values:

• Ingenuity: Valuing creative problem-solving and finding innovative ways to achieve GTM goals through design, including leveraging new tools like AI.

• Drive: A strong work ethic and commitment to fast-paced execution, delivering high-quality work on tight deadlines, and contributing to measurable business outcomes.

• Curiosity: A desire to understand Enigma's data-driven product, market, and audience, and to explore new design approaches and technologies.

• Generosity: A collaborative spirit, willingness to share knowledge, support team members, and contribute to building a positive and inclusive work environment.

Collaboration Style:

• Partnership-Oriented: Working closely with the marketing lead as a creative partner, contributing ideas and strategic insights rather than just executing tasks.

• Cross-Functional Integration: Seamless collaboration with engineering for web deployments and with sales and leadership for collateral needs, ensuring alignment across departments.

• Feedback-Driven: An open approach to receiving and giving constructive feedback to continuously improve design output and team processes.

• Agile & Iterative: Embracing a cycle of design, deployment, feedback, and refinement, especially given the evolving brand system and fast-moving GTM initiatives.

📝 Enhancement Note: The company values of Ingenuity, Drive, Curiosity, and Generosity are central to the culture and will guide how operations professionals approach their work. The collaboration style emphasizes partnership, cross-functional synergy, and a dynamic, iterative process.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Brand System: Contributing to and maintaining a brand system that is still in development requires adaptability, strong organizational skills, and the ability to define structure where it may not yet fully exist.

• Fast-Paced GTM Environment: The need to quickly turn around campaign assets, web pages, and collateral for rapid GTM initiatives demands efficiency, prioritization skills, and comfort with shifting priorities.

• Balancing Creative Vision with Brand Consistency: Ensuring a unique creative point of view while strictly adhering to evolving brand guidelines and maintaining consistency across diverse deliverables.

• Integrating AI Effectively: Learning to leverage AI tools seamlessly and ethically within a creative workflow, ensuring they enhance rather than detract from the design process and final output.

Learning & Development Opportunities:

• Brand System Ownership: Opportunity to deepen expertise in design systems, potentially leading to specialized roles or advanced responsibilities in brand architecture and governance.

• GTM Strategy Expertise: Gaining hands-on experience in developing and executing GTM strategies, enhancing skills in campaign planning, marketing analytics, and cross-functional alignment.

• Technical Skill Advancement: Expanding proficiency in CMS management, video editing, and exploring areas like basic motion graphics or advanced AI design applications.

• Industry Insight: Developing a strong understanding of the data, fintech, and financial services industries through direct work on Enigma's GTM efforts.

📝 Enhancement Note: The challenges presented are typical of a growth-stage startup environment, offering significant opportunities for professional development and skill expansion in areas critical to modern marketing and brand operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build or bring structure to a developing brand system. What was your approach, and what were the key outcomes?" (Assesses ability to systematize and evolve brand elements.)

• "Walk us through a GTM campaign you designed from concept to execution. How did your design choices support the campaign's objectives, and what was the impact?" (Evaluates strategic thinking and execution in GTM.)

• "How do you approach designing for a custom CMS, and what are the key considerations for ensuring a good user experience and efficient content management?" (Tests practical web design and CMS integration skills.)

• "Tell us about your experience using AI tools in a design workflow. What benefits did you find, and what were the limitations or challenges?" (Assesses comfort and practical application of AI.) Company & Culture Questions:

• "What excites you about Enigma's mission and our product in the data/fintech space?" (Gauges interest and understanding of the company's core business.)

• "How do you ensure brand consistency across a wide range of marketing materials, especially when working with a generalist marketing lead?" (Probes understanding of brand operations and collaboration.)

• "Describe your ideal working relationship with a marketing generalist. How do you envision partnering to shape GTM strategy?" (Assesses collaboration style and fit with the reported structure.) Portfolio Presentation Strategy:

• Focus on "Systematize & Evolve": Prioritize projects that demonstrate your ability to organize, document, and build upon existing or developing brand systems.

• Quantify Impact: Wherever possible, use metrics to showcase the effectiveness of your designs – e.g., conversion rates for landing pages, engagement rates for social content, efficiency gains from templates.

• Showcase Creative Partnership: Highlight instances where you contributed strategically to campaign concepts or brand direction, not just executed briefs.

• Prepare for a Live Design Exercise: Be ready to tackle a small, relevant design task on the spot or as a take-home assignment, demonstrating your workflow and problem-solving under pressure.

📝 Enhancement Note: Interview questions will likely focus on demonstrating a blend of creative vision, strategic thinking, operational discipline in brand management, and practical execution skills within Enigma's specific GTM and technology context.

📌 Application Steps

To apply for this Product Designer, Marketing & GTM position:

• Submit your application through the Enigma careers portal via the provided Greenhouse link.

• Curate Your Portfolio: Select 3-5 of your strongest projects that specifically highlight your experience in GTM campaign design, brand system development, website/CMS work, and collateral creation. Ensure your portfolio clearly demonstrates your ability to "systematize" and "evolve" brand elements.

• Tailor Your Resume: Optimize your resume to emphasize keywords related to Product Design, Marketing Design, GTM, Brand Systems, Figma, Adobe Creative Suite, HubSpot, CMS, and AI tools. Quantify achievements and responsibilities with specific examples and metrics where possible.

• Prepare Your Portfolio Presentation: Practice walking through your selected portfolio pieces, focusing on telling a clear story about the problem, your solution, your strategic contribution, and the impact. Be ready to discuss your process, especially regarding systematization and AI integration.

• Research Enigma: Thoroughly understand Enigma's business, product, target audience, and current brand positioning. Familiarize yourself with their values and recent marketing efforts.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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