Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Navan

Location: Tel-Aviv, Israel

Job Type: Full-Time

Category: Marketing Design / Growth Design

Date Posted: 2026-08-11

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive conversion rate optimization (CRO) through expert design of landing pages, microsites, and digital experiences, leveraging A/B testing insights and user-centered design principles.

• Produce a high volume of compelling digital static ads weekly for performance marketing channels, ensuring brand consistency and campaign effectiveness.

• Collaborate with the video team to enhance motion graphics and animated assets, contributing to visually rich video content.

• Maintain and elevate Navan's brand identity across all digital touchpoints, ensuring a cohesive and impactful brand presence.

• Integrate AI trends and best practices into creative workflows to innovate and enhance design solutions.

📝 Enhancement Note: This role is situated within Navan's Growth Group, indicating a strong focus on data-driven marketing and conversion optimization. The Senior Marketing Designer will be instrumental in translating business objectives into visually effective digital assets that directly impact lead generation and customer acquisition. The emphasis on AI suggests a forward-thinking approach to design and marketing.

📈 Primary Responsibilities

• Lead the end-to-end design process for conversion funnels, including landing pages, microsites, and other digital conversion touchpoints, with a focus on maximizing lead generation and conversion rates.

• Develop and execute a consistent cadence of digital static ad creative for performance marketing campaigns across various platforms, ensuring adherence to brand guidelines and campaign objectives.

• Partner with marketing managers and CRO specialists to translate performance data and A/B testing results into actionable design improvements.

• Support the video production team by providing creative concepts and design assets for motion graphics and animated elements, enhancing the overall impact of video content.

• Actively research and apply emerging design trends, particularly those related to AI in creative applications, to inform and inspire innovative design solutions.

• Create detailed mockups and interactive prototypes using Figma to effectively communicate design concepts, gather feedback, and ensure a seamless user experience.

• Uphold and evolve Navan's brand guidelines, ensuring all creative output maintains a high standard of visual consistency and brand integrity across diverse digital channels.

• Collaborate closely with product marketing, demand generation, and other cross-functional teams to align design efforts with broader marketing strategies and business goals.

📝 Enhancement Note: The core responsibilities highlight a blend of tactical execution (designing ads, landing pages) and strategic contribution (optimizing funnels, evolving brand identity, integrating AI). The role demands a strong understanding of performance marketing metrics and a proactive approach to design innovation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a closely related field.

Experience: 5+ years of progressive experience as a Marketing Designer or Growth Designer, with a significant focus on performance marketing, conversion-driven design, and experience within the B2B SaaS or technology sectors.

Required Skills:

• Expert proficiency in Figma for UI/UX design, prototyping, and collaborative workflow management.

• Strong command of the Adobe Creative Suite (Photoshop, Illustrator, After Effects) for digital asset creation and motion graphics.

• Proven experience in designing for conversion funnels, landing pages, and microsites with a demonstrable track record of optimizing for lead generation and conversion rates.

• Deep understanding of user-centered design (UCD) principles and their application in performance marketing contexts.

• Solid grasp of fundamental design principles, including layout, typography, color theory, and visual hierarchy.

• Familiarity with A/B testing methodologies and the ability to translate data insights into design recommendations.

• Demonstrated ability to work effectively in a fast-paced, high-volume creative environment.

• Excellent verbal and written communication skills for cross-functional collaboration and presenting design concepts. Preferred Skills:

• Experience with motion graphics software beyond Adobe Creative Suite (e.g., Cinema 4D, Blender).

• Familiarity with marketing automation platforms and CRM systems.

• Understanding of SEO best practices as they relate to landing page design and content.

• Experience working within a Growth team or a dedicated CRO function.

• Knowledge of current AI tools and their application in design, content creation, or marketing optimization.

📝 Enhancement Note: The emphasis on "demonstrable 'AI-savvy'" and "AI tools for design, content, or optimization" suggests that candidates who can showcase practical application of AI in their portfolio or experience will have a significant advantage. The requirement for Figma proficiency is paramount and likely the primary design tool for daily tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 high-impact digital design projects specifically demonstrating expertise in performance marketing, conversion funnels, and landing page optimization.

• Projects should clearly articulate the challenge, the design solution, the tools used (especially Figma), and quantifiable results (e.g., conversion rate improvements, lead generation increases, CTR enhancements).

• Include examples of digital static ads designed for various performance marketing channels, highlighting creative strategy and effectiveness.

• If applicable, include examples of motion graphics or animated assets created for marketing purposes.

• A section demonstrating familiarity or practical application of AI tools in a design or marketing context is highly recommended. Process Documentation:

• For each portfolio project, be prepared to discuss the design process, including:

  • Initial brief and stakeholder requirements.

  • Research and ideation phases, including user empathy and competitive analysis.

  • Wireframing, prototyping, and user testing (if applicable).

  • Collaboration with marketing, CRO, and other teams.

  • Iterative design based on feedback and performance data.

  • Final implementation and post-launch analysis.

📝 Enhancement Note: The portfolio is critical for this role. Candidates should prepare to walk through their projects in detail, focusing on the why behind their design decisions and the impact of their work on business objectives. Demonstrating a structured design process, especially one that incorporates data and user feedback, will be key.

💵 Compensation & Benefits

Salary Range:

Given the Senior level, location in Tel-Aviv, and the specialized skills (Figma, CRO, AI-savvy), a competitive salary range for a Senior Marketing Designer in Tel-Aviv, Israel, would typically fall between ₪250,000 - ₪400,000 annually, depending on the candidate's exact experience and qualifications. This range reflects the cost of living and the demand for specialized design talent in the Israeli tech market.

Benefits:

• Comprehensive health insurance package.

• Generous paid time off (vacation, sick leave, holidays).

• Opportunities for professional development, including conferences, workshops, and online courses.

• Access to cutting-edge design tools and technology.

• Potential for stock options or performance-based bonuses, common in fast-growing tech companies.

• Collaborative and innovative work environment within the Growth Group.

• Opportunities to work on a leading B2B SaaS product with global reach. Working Hours:

Standard full-time working hours are expected, typically around 40 hours per week. While the role is on-site, Navan may offer some flexibility in daily scheduling, which can be discussed during the interview process. The fast-paced nature of performance marketing may occasionally require extended hours to meet campaign deadlines.

📝 Enhancement Note: The salary estimate is based on general market data for senior design roles in Tel-Aviv's tech sector, considering the specialization required. Actual compensation will be determined by Navan's internal compensation structure and the candidate's fit. Benefits are standard for tech companies but may include additional perks specific to Navan's culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / Software / B2B SaaS (Travel Tech focus for Navan). Navan (formerly TripActions) is a leader in modern travel, corporate card, and expense management. This industry context means the design work will likely focus on business users, requiring a professional, efficient, and intuitive aesthetic.

Company Size: Navan is a rapidly growing, well-funded tech company, likely falling into the "Large" to "Enterprise" category based on its market position and employee count (often 1,000+ employees). This implies a structured environment with established processes but also opportunities for impact and innovation.

Founded: Navan was founded in 2015. Its relatively young age as a company in the tech landscape means it fosters a dynamic, agile, and growth-oriented culture. This often translates to a culture that values quick iteration, data-driven decision-making, and a "move fast" mentality, which is highly relevant for a Growth Designer role.

Team Structure:

• The Senior Marketing Designer will be part of the "Studio" within the "Growth Group." This suggests a specialized creative team focused on driving growth metrics.

• Reporting directly to the Head of Design, indicating a clear leadership structure within the design function.

• The Growth Group likely comprises specialists in performance marketing, CRO, analytics, and potentially content, fostering a highly collaborative and results-oriented environment. Methodology:

• Data-Driven Design: The primary methodology will be informed by data, particularly A/B testing results and conversion metrics, to guide design decisions.

• User-Centered Design (UCD): While performance-focused, UCD principles will ensure that designs are not only effective but also user-friendly and intuitive.

• Agile Creative Development: Expect a process that allows for rapid iteration, testing, and optimization of creative assets.

• Brand Stewardship: A strong emphasis on maintaining brand consistency and evolving brand identity across all touchpoints.

Company Website: https://navan.com/

📝 Enhancement Note: Navan's background in travel and expense management software suggests the need for design that is both robust and user-friendly for business professionals. The "Growth Group" context emphasizes a focus on measurable outcomes and continuous improvement through design.

📈 Career & Growth Analysis

Operations Career Level: This is a "Senior" level role, indicating that the individual is expected to operate with a high degree of autonomy, lead projects, and mentor junior team members. The responsibilities go beyond execution to include strategic input on conversion optimization and brand direction within the Growth Group.

Reporting Structure: The Senior Marketing Designer reports directly to the Head of Design. This provides a clear line of communication and mentorship. Collaboration will be extensive with marketing managers, CRO specialists, video teams, and potentially product managers.

Operations Impact: The primary impact of this role is directly tied to Navan's growth objectives. By optimizing conversion funnels, creating high-performing ad creative, and ensuring brand consistency, the Senior Marketing Designer will directly contribute to lead generation, customer acquisition, and ultimately, revenue growth. The strategic integration of AI also positions this role at the forefront of design innovation within the company.

Growth Opportunities:

• Skill Specialization: Deepen expertise in conversion-driven design, performance marketing creative, and AI-assisted design workflows.

• Leadership Development: Potential to lead design initiatives within the Growth Group, mentor junior designers, and contribute to design strategy.

• Cross-Functional Exposure: Gain in-depth understanding of performance marketing, CRO strategies, and the broader B2B SaaS product lifecycle.

• Career Progression: Potential to move into Lead Designer roles, Design Manager positions within Growth, or even transition into product design or marketing strategy roles with continued development.

📝 Enhancement Note: The "Senior" title signifies an expectation of leadership and strategic input, not just execution. Candidates should highlight instances where they've influenced strategy or mentored others. Growth opportunities are strong, given Navan's growth phase and the critical nature of design in their marketing efforts.

🌐 Work Environment

Office Type: On-site. This indicates a traditional office setting where in-person collaboration, team meetings, and spontaneous ideation are encouraged.

Office Location(s): Tel-Aviv, Israel. This location is a major tech hub, offering access to a vibrant ecosystem of talent and innovation. Specific office details (e.g., amenities, accessibility) would be available upon further inquiry or during the interview process.

Workspace Context:

• Collaborative Environment: The on-site nature facilitates direct interaction with colleagues within the Studio, Growth Group, and other departments, fostering a strong sense of teamwork and shared purpose.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potentially advanced hardware. The company's focus on innovation suggests a willingness to invest in necessary tools.

• Team Interaction: Regular team meetings, brainstorming sessions, and design critiques are likely to be part of the daily routine, promoting knowledge sharing and creative synergy.

Work Schedule: While a standard 40-hour work week is typical, the dynamic nature of performance marketing and growth initiatives may require flexibility. The on-site requirement means designers are expected to be present in the office during core business hours, contributing to the team's collaborative workflow.

📝 Enhancement Note: The on-site requirement is a key differentiator. Candidates must be comfortable working from the Tel-Aviv office regularly and value in-person collaboration. This environment is conducive to rapid feedback loops and team-based problem-solving.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by a recruiter or hiring manager to assess basic qualifications and alignment with the role.

• Portfolio Review & Design Challenge: A dedicated session (likely with the Head of Design and/or senior design team members) to walk through your portfolio. Expect to discuss your process, rationale, and impact. A practical design challenge, possibly focused on optimizing a landing page or creating ad concepts for a specific scenario, may be assigned to be completed either beforehand or during this stage.

• Cross-Functional Interviews: Meetings with marketing managers, CRO specialists, or other key stakeholders within the Growth Group to assess collaboration skills, understanding of marketing objectives, and ability to work cross-functionally.

• Final Interview: Potentially with a senior leader (e.g., VP of Marketing or Head of Growth) to discuss strategic fit, long-term vision, and cultural alignment.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the business problem, your solution, and the measurable results (e.g., "Increased conversion rate by X%", "Generated Y% more leads").

• Showcase Process: Be prepared to articulate your design process, from brief to final delivery, highlighting your problem-solving approach and how you incorporated feedback and data.

• Highlight Figma Proficiency: Demonstrate your mastery of Figma through complex prototypes, component-based design systems, or collaborative workflows.

• Address AI Savvy: If you have experience with AI design tools, showcase specific examples of how you leveraged them to improve efficiency or creative output.

• Tailor to Navan: Research Navan's current marketing efforts and brand aesthetic. Be ready to discuss how your skills and experience align with their needs and how you might approach their challenges.

Challenge Preparation:

• Understand the Goal: If given a design challenge, ensure you fully understand the objective (e.g., improve conversion, drive engagement) and the target audience.

• Prioritize & Scope: In a timed challenge, focus on delivering a high-quality solution for the core problem rather than trying to solve everything.

• Articulate Your Reasoning: Be ready to explain every design decision you make, linking it back to the objective, user needs, and best practices.

• Consider Constraints: Acknowledge any limitations (e.g., time, resources) and how you would address them in a real-world scenario.

📝 Enhancement Note: The interview process will likely be rigorous, with a strong emphasis on portfolio review and practical design skills, particularly in Figma and conversion optimization. Be prepared to defend your design choices with data and strategic reasoning.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative workflows. Expect to use it extensively for creating landing pages, microsites, and digital ad assets.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creation of digital assets.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • After Effects: Crucial for creating motion graphics, animations, and dynamic ad creatives.

Analytics & Reporting:

• Google Analytics / Adobe Analytics: To understand user behavior, track conversion metrics, and inform design iterations.

• CRO Platforms: Tools like Optimizely, VWO, or internal A/B testing frameworks to design and analyze experiments.

• Data Visualization Tools: Potentially Tableau, Power BI, or Looker for understanding broader marketing performance data.

CRM & Automation:

• CRM (e.g., Salesforce): Understanding how marketing assets integrate with lead management and sales processes.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how designed assets are deployed within email campaigns and automated workflows.

• Project Management Tools: Such as Asana, Jira, or Trello for managing design tasks and collaborating with teams.

📝 Enhancement Note: Proficiency in Figma and After Effects is critical for this role. Experience with analytics platforms and an understanding of how design impacts performance metrics are also highly valued. The ability to integrate with marketing automation and CRM systems demonstrates a holistic understanding of the marketing funnel.

👥 Team Culture & Values

Operations Values:

• Data-Driven Innovation: Decisions are informed by data, and innovation is encouraged to drive growth. This means designs are expected to be tested and optimized based on performance.

• Collaboration & Transparency: Open communication and close collaboration with cross-functional teams are essential for success.

• User-Centricity: A commitment to understanding and serving the user, ensuring that designs are intuitive, efficient, and valuable.

• Excellence & Impact: A drive for high-quality output that demonstrably contributes to business objectives, particularly in lead generation and conversion.

• Adaptability & Speed: The ability to adapt quickly to changing market dynamics and campaign needs, delivering high-quality work at a fast pace.

Collaboration Style:

• Cross-Functional Integration: The Senior Marketing Designer will work closely with marketing managers, CRO specialists, content creators, and potentially product teams.

• Feedback Loops: A culture that encourages constructive feedback on designs to ensure continuous improvement and alignment with goals.

• Shared Ownership: A sense of shared responsibility for growth outcomes, where design is seen as a key driver, not just a support function.

• Proactive Communication: Expectation for designers to proactively communicate progress, challenges, and insights.

📝 Enhancement Note: The culture within Navan's Growth Group is likely fast-paced, data-oriented, and highly collaborative. Success will depend on the designer's ability to integrate seamlessly with marketing and CRO teams, contributing to shared growth goals.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: Consistently delivering a large volume of high-quality creative assets under tight deadlines, especially for performance marketing channels.

• Balancing Brand & Performance: Effectively merging strong brand identity with conversion-focused design principles to achieve both aesthetic appeal and measurable results.

• Rapid Iteration: Adapting designs quickly based on A/B testing results and evolving campaign strategies in a dynamic market.

• Integrating AI Effectively: Learning and applying new AI design tools and workflows to enhance creativity and efficiency without compromising quality or brand integrity.

Learning & Development Opportunities:

• Advanced CRO Design: Deepen expertise in conversion rate optimization strategies and user psychology through practical application and potential workshops.

• AI in Design: Explore and master emerging AI tools for creative ideation, content generation, and workflow automation.

• Performance Marketing Insights: Gain a deeper understanding of various performance marketing channels and how creative impacts campaign success.

• Brand Strategy: Contribute to the evolution of Navan's brand identity and visual language across digital platforms.

• Mentorship: Opportunities to mentor junior designers and potentially lead small project teams.

📝 Enhancement Note: The primary challenges revolve around the dynamic nature of performance marketing and the need to balance creative excellence with measurable business impact. Growth opportunities are substantial, particularly in specializing in high-demand areas like AI-driven design and conversion optimization.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data or A/B testing results to significantly improve a landing page or ad creative's performance. What was your process, and what were the results?"

• "How do you approach balancing a strong brand identity with the need for conversion-focused design elements in performance marketing?"

• "Walk me through your process for designing a new set of digital ad creatives for a specific campaign objective. How do you ensure brand consistency and effectiveness?"

• "How do you stay current with design trends, especially emerging technologies like AI, and how have you incorporated them into your work?" Company & Culture Questions:

• "What excites you about Navan and our mission in the travel tech space?"

• "How do you approach collaboration with non-designers, such as marketing managers or CRO specialists?"

• "Describe your ideal work environment and how you contribute to a positive team culture."

• "How do you prioritize tasks when faced with multiple urgent design requests?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., Conversion Funnels, Performance Ads, Motion Graphics) or chronologically.

• Storytelling: For each project, tell a clear story: the challenge, your role, your process, the solution, and the measurable impact. Use visuals effectively to support your narrative.

• Quantify Everything: Use numbers and data to demonstrate the success of your designs. If exact numbers aren't available, use percentages or directional impacts (e.g., "significantly improved engagement").

• Highlight Figma & AI: Be ready to demonstrate your Figma skills, perhaps by showing interactive prototypes or discussing your workflow. If you have AI experience, clearly articulate how you used it and the benefits.

• Prepare for Q&A: Anticipate questions about your design choices, problem-solving approach, and how you handle feedback.

📝 Enhancement Note: Prepare specific examples for each question, drawing directly from your portfolio. Be ready to discuss your thought process, not just the final outcome. Demonstrating an understanding of Navan's business and the challenges of B2B SaaS marketing will be crucial.

📌 Application Steps

To apply for this Senior Marketing Designer position at Navan:

• Submit Your Application: Apply directly through the Navan careers portal via the provided link.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest work in performance marketing, conversion funnels, and landing page optimization. Tailor the presentation to highlight Figma proficiency and any AI-driven design examples.

• Resume Optimization: Update your resume to clearly articulate your 5+ years of relevant experience, focusing on achievements in B2B SaaS, conversion design, and performance marketing. Use keywords from the job description naturally.

• Interview Preparation: Practice articulating your design process and quantifying the impact of your work. Prepare specific case studies for portfolio review and potential design challenges. Research Navan's current marketing and brand presence.

• Company Research: Familiarize yourself with Navan's products, services, target audience, and recent marketing campaigns. Understand their position in the travel tech industry and their growth objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.