Senior Growth Designer

📍 Job Overview

Job Title: Senior Growth Designer

Company: HOLYWATER TECH

Location: Kyiv, Ukraine

Job Type: FULL_TIME

Category: Marketing / Creative Operations

Date Posted: 2026-08-22

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote (with office options in Kyiv and Lviv)

🚀 Role Summary

• Drive user acquisition and engagement through the creation of high-impact performance creatives, encompassing both static and motion/video formats.

• Leverage cutting-edge AI tools within the production pipeline to accelerate asset generation, enhance creative concepts, and optimize workflows.

• Collaborate closely with marketing teams to rapidly test new creative hypotheses, iterate on designs based on performance data, and contribute to strategic campaign planning.

• Optimize the creative production process by refining node-based pipelines and increasing overall throughput and speed.

• Analyze campaign results to inform iterative design improvements and maintain a competitive edge in creative effectiveness.

📝 Enhancement Note: While the title is "Senior Growth Designer," the responsibilities and required skills heavily lean into performance marketing creative production and the integration of AI in that process. This role is crucial for the Go-To-Market (GTM) strategy, directly impacting user acquisition metrics and revenue growth through creative optimization. The "Growth" aspect implies a strong focus on data-driven iteration and conversion rate optimization (CRO) for marketing campaigns.

📈 Primary Responsibilities

• Develop and produce compelling performance creatives, including static images, motion graphics, and video content, tailored for various marketing channels.

• Rapidly conceptualize, design, and deploy new creative ideas and variations to support ongoing A/B testing and marketing experiments.

• Integrate AI-powered tools (e.g., Claude, GPT, Magnific, Runway, Kling) for image and video generation, upscaling, and prompt engineering to enhance creative output and efficiency.

• Manage and improve node-based production pipelines to increase the speed, volume, and quality of creative asset delivery.

• Analyze key performance indicators (KPIs) from marketing campaigns (e.g., CTR, conversion rates) to iterate on creative designs and improve future campaign performance.

• Work cross-functionally with marketing strategists to understand campaign objectives, translate briefs into creative assets, and proactively propose innovative creative hypotheses.

• Ensure creative assets align with brand guidelines while pushing creative boundaries to capture audience attention and drive desired actions.

• Stay abreast of emerging trends in performance marketing, AI creative tools, and design to continuously innovate and maintain a competitive advantage.

📝 Enhancement Note: The emphasis on "performance creatives," "marketing tests," "AI in production," and "iterating on creatives based on results" strongly suggests this role is integral to the company's growth marketing and user acquisition efforts. The responsibility to "improve the node pipeline" points to a need for process optimization within the creative production workflow, a core tenet of operations roles.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, visual communication, and marketing fundamentals is expected. A Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is a plus.

Experience: 5-10 years of hands-on experience in performance creative production and design, with a demonstrable track record of driving measurable results in digital marketing campaigns.

Required Skills:

• Proven experience in creating performance-driven static and video/motion creative assets for digital advertising.

• A robust portfolio showcasing successful advertising campaigns and creative work, with clear demonstration of impact.

• Practical, hands-on experience with AI tools for creative production, including but not limited to Claude/GPT, Magnific, Weavy, ComfyUI, Runway, Kling, or similar platforms.

• Proficiency in design software such as Figma and Adobe Photoshop for asset creation and editing.

• Solid understanding of performance marketing principles, including hooks, Click-Through Rates (CTR), A/B testing methodologies, and creative variation strategies.

• High-speed work ethic, strong autonomy, and the ability to iterate rapidly on creative concepts rather than focusing on prolonged polishing of a single asset.

• Excellent visual storytelling and concept development skills. Preferred Skills:

• Experience with motion graphics software like Adobe After Effects.

• Familiarity with video editing software and workflows.

• Understanding of user acquisition funnels and conversion rate optimization (CRO).

• Experience with data analysis tools to interpret campaign performance metrics.

• Basic understanding of prompt engineering for AI image and video generation.

• Familiarity with creative production pipeline optimization and workflow automation.

📝 Enhancement Note: The requirement for a "portfolio with advertising works" and understanding of "performance marketing: hooks, CTR, A/B tests" directly links this role to GTM operations. The emphasis on speed and iteration over perfection is a common operational efficiency goal in fast-paced tech environments. The explicit mention of AI tools like ComfyUI, Runway, and Kling suggests a need for technical aptitude in leveraging these for scalable creative output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Showcase: A curated selection of performance creatives (static and video/motion) that demonstrate a clear understanding of marketing objectives, audience targeting, and conversion-driven design. Each piece should ideally include context on the campaign goal, target audience, and results (e.g., increased CTR, improved conversion rates).

• AI Integration Examples: Demonstrations of how AI tools were used in the production process, showcasing creative concepts generated or enhanced by AI, and highlighting efficiency gains or novel creative outcomes.

• Iterative Design Case Studies: Examples of how creative assets were iterated upon based on performance data, showing the evolution of a concept and the impact of those changes on key metrics.

• Workflow Efficiency: Any documentation or explanation of how design workflows were optimized, particularly if AI or process improvements were implemented to increase output speed or volume.

Process Documentation:

• Ability to document and articulate the creative production process, including the integration of AI tools and performance analysis feedback loops.

• Understanding of how to establish and refine a rapid creative iteration cycle that balances creative quality with speed-to-market.

• Experience in contributing to the optimization of creative pipelines, potentially involving node-based systems or automation scripts, to enhance overall production efficiency.

📝 Enhancement Note: For a Senior Growth Designer role focused on performance and AI, the portfolio is paramount. It's not just about aesthetics but about demonstrating measurable impact and the ability to integrate new technologies (AI) into efficient production workflows. The "process documentation" aspect implies an understanding of operationalizing creative output at scale.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Growth Designer with 5-10 years of experience in Ukraine, particularly in Kyiv, and considering the fully remote nature with office options, the estimated annual salary range is approximately 1,000,000 - 1,800,000 UAH. This range can vary based on specific skill proficiency, the depth of AI integration experience, and the candidate's negotiation.

Benefits:

• Accelerated Professional Growth: Access to lectures, libraries, hackathons, and specialized schools, with compensation for professional training and language learning (including Ukrainian).

• Flexible Work Arrangement: Choose to work from home, the company's offices in Kyiv (Podil) or Lviv, or even abroad, with well-equipped offices including generators, shelters, meals, and snacks.

• Comprehensive Tools and Services: Provision of all necessary technical equipment and services required for effective work.

• Generous Time Off: 20 days of paid annual leave, plus time off for official holidays, and unlimited sick leave.

• Health and Wellness Support: Compensation for sports activities, medical insurance in Ukraine (post-probationary period), access to a corporate doctor, and mental health support services.

Working Hours: Standard full-time working hours, estimated at 40 hours per week, with flexibility to accommodate different working arrangements and global collaboration needs.

📝 Enhancement Note: The salary estimate is based on research for senior-level design and marketing roles in Ukraine, adjusted for the tech industry and the specialized skills in AI and performance marketing. The benefits package is directly extracted and formatted for clarity, emphasizing aspects attractive to operations professionals like flexibility and professional development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Entertainment, AI-Native Platforms. HOLYWATER TECH operates at the cutting edge of AI-driven content creation, blending human creativity with artificial intelligence to redefine storytelling and entertainment. Their focus on AI-native platforms positions them as innovators in a rapidly evolving digital landscape.

Company Size: Over 100 employees. This size suggests a dynamic, growing environment where individual contributions are visible and impactful, while still maintaining a structured operational framework.

Founded: The company was founded prior to 2024, indicated by its rapid growth and market positioning, including a strategic partnership with FOX Entertainment. This indicates a company with established operations but a clear focus on aggressive expansion and innovation.

Team Structure:

• The Growth Design team likely operates as a specialized unit within the broader Marketing or Product department, focusing on user acquisition and engagement.

• Reporting structure is expected to be relatively flat, common in tech startups, with a direct reporting line to a Head of Growth, Marketing Director, or similar leadership role.

• Cross-functional collaboration is essential, with daily interaction expected with Product Managers, Data Analysts, Marketing Strategists, and potentially AI/ML engineers to implement and test creative hypotheses. Methodology:

• Data-Driven Iteration: A core methodology is the continuous analysis of performance metrics from marketing tests to inform and refine creative strategies.

• Agile Creative Production: Employing rapid prototyping and iteration cycles to quickly test new concepts and adapt to market feedback.

• AI Integration: Proactively incorporating AI tools into the creative production workflow to enhance efficiency, explore new creative avenues, and scale output.

Company Website: https://www.holywater.tech/

📝 Enhancement Note: The company's AI-native focus and its product suite (My Drama, My Passion, My Muse) highlight a strong emphasis on innovation and user engagement through technology. The partnership with FOX Entertainment underscores its significant market presence and ambition. For an operations professional, this means a fast-paced, data-driven environment with a strong emphasis on scalable processes and technological adoption.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level role, indicating a need for significant autonomy, strategic input, and the ability to mentor or guide less experienced team members. The Senior Growth Designer is expected to not only execute but also to contribute to the strategic direction of creative performance marketing.

Reporting Structure: The role likely reports to a Head of Growth, Marketing Manager, or Creative Director. This position is crucial in bridging the gap between marketing strategy and creative execution, ensuring that creative output directly supports business objectives and growth targets.

Operations Impact: The Senior Growth Designer's work directly impacts HOLYWATER TECH's user acquisition, customer lifetime value (CLV), and overall revenue growth. By optimizing creative performance, they contribute significantly to the efficiency and scalability of marketing spend, thereby influencing the company's bottom line and market share.

Growth Opportunities:

• Specialization in AI Creative: Deepen expertise in leveraging advanced AI tools for creative production, becoming a subject matter expert in this rapidly evolving field.

• Leadership in Growth Marketing: Transition into roles with broader responsibility for growth strategy, team leadership, or managing creative operations at a larger scale.

• Cross-Functional Expertise: Develop a deeper understanding of performance marketing, product development, and data analytics by working closely with other departments, potentially leading to roles in growth product management or marketing analytics.

• Industry Recognition: Contribute to award-winning campaigns and gain recognition within the creative and tech industries for innovative AI-driven creative work.

📝 Enhancement Note: The "Senior" title implies a level of strategic contribution and operational understanding beyond pure execution. The role's direct impact on revenue and user acquisition metrics places it firmly within the GTM operations sphere, offering clear pathways for career advancement in growth marketing and creative operations leadership.

🌐 Work Environment

Office Type: Hybrid. While the role is fully remote, HOLYWATER TECH offers well-equipped office spaces in Kyiv (Podil) and Lviv, providing options for those who prefer an office environment or need a dedicated workspace. These offices are designed to be fully functional, including generators and shelters, ensuring continuity of operations.

Office Location(s):

• Kyiv, Ukraine (Podil district)

• Lviv, Ukraine

• Several international office locations (specifics not detailed but imply global operational reach). Workspace Context:

• Collaborative and Innovative: The environment encourages experimentation, initiative, and continuous learning, fostering a culture where new ideas are welcomed and pursued.

• Technology-Rich: Access to necessary hardware, software, and services to perform job duties effectively, including advanced AI tools and design software.

• Team Interaction: Opportunities for collaboration with a team of strong, ambitious professionals who are driven to challenge the status quo and achieve high performance.

Work Schedule: The standard full-time schedule is estimated at 40 hours per week. The hybrid and remote options offer flexibility, allowing individuals to structure their workdays to optimize productivity, manage personal commitments, and collaborate effectively across different time zones if needed.

📝 Enhancement Note: The hybrid and remote options, coupled with well-equipped physical offices, indicate a mature operational approach to supporting a distributed workforce. This flexibility is a key consideration for operations professionals who often value work-life balance and efficient work environments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications, relevant experience, and alignment with the company's AI-native and performance-driven ethos.

• Portfolio Deep Dive: A dedicated session to walk through your portfolio, focusing on specific examples of performance creatives, your process for developing them, and your experience with AI tools. Expect to discuss the strategic thinking behind your work and the measurable impact it had.

• Skills & Technical Assessment: A practical exercise or discussion to evaluate your proficiency in design tools (Figma, Photoshop) and your understanding of performance marketing principles. This may include a creative challenge or a case study analysis.

• Cultural Fit & Team Interview: An opportunity to meet with potential team members and hiring managers to discuss your work style, collaboration approach, and alignment with HOLYWATER TECH's values of innovation, autonomy, and continuous improvement.

• Final Decision: Discussion with senior leadership to finalize the offer.

Portfolio Review Tips:

• Quantify Impact: For each piece in your portfolio, clearly state the objective, your role, the tools used (especially AI), and the quantifiable results achieved (e.g., % increase in CTR, conversion rate improvement, user acquisition cost reduction).

• Showcase AI Integration: Highlight specific projects where you effectively used AI tools for creative generation, ideation, or production. Explain the benefits and challenges encountered.

• Demonstrate Process: Be prepared to discuss your creative process from brief to final asset, including how you gather insights, iterate based on data, and collaborate with stakeholders.

• Tailor to the Role: Emphasize work that aligns with performance marketing, user acquisition, and fast iteration cycles. Showcase your ability to create compelling hooks and variations.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Consider a digital format that allows for interactive elements or detailed case studies.

Challenge Preparation:

• Performance Marketing Fundamentals: Refresh your understanding of key metrics, A/B testing principles, and creative best practices for various ad platforms.

• AI Tool Proficiency: Be ready to discuss your experience with specific AI tools mentioned in the job description and how you've applied them creatively and efficiently.

• Problem-Solving Scenarios: Prepare to discuss how you would approach creative challenges, optimize underperforming campaigns, or develop new creative concepts for specific products or user segments.

• Communication Skills: Practice articulating your ideas clearly and concisely, especially when explaining complex creative strategies or technical processes.

📝 Enhancement Note: The emphasis on a "portfolio with advertising works" and the need to discuss "results of advertising tests" means candidates should be prepared to present data-backed case studies. The interview process is designed to assess not just creative skill but also operational efficiency, strategic thinking, and AI integration capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (essential for collaborative design and prototyping), Adobe Photoshop (for image manipulation and asset creation).

• AI Creative Suite: Claude/GPT (for ideation, copywriting, prompt generation), Magnific (for AI upscaling and enhancement), Runway (for AI video generation and editing), Kling (for AI video generation), ComfyUI (for advanced AI image/video node-based workflows), Weavy (potential integration or AI content generation).

• Motion Graphics & Video Editing: Adobe After Effects (preferred for motion graphics), other video editing software as needed.

Analytics & Reporting:

• Performance Marketing Platforms: Experience with ad platforms like Meta Ads Manager, Google Ads, TikTok Ads, etc., for understanding campaign performance.

• Analytics Tools: Familiarity with tools like Google Analytics or similar platforms to interpret user behavior and campaign effectiveness is beneficial.

• Data Visualization: Ability to interpret data presented in dashboards and reports, and potentially contribute to creative performance reporting.

CRM & Automation:

• While not primary tools for this role, an understanding of how creative assets integrate into broader marketing automation and CRM workflows (e.g., how creatives are used in email campaigns or ad sequences) is advantageous.

📝 Enhancement Note: The explicit listing of AI tools like ComfyUI, Runway, and Kling, alongside Figma and Photoshop, indicates a strong emphasis on leveraging advanced technology for scalable creative production. This is a key operational aspect of modern GTM strategies.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A drive to explore new technologies (especially AI) and creative approaches, with a comfort level for testing hypotheses and learning from outcomes.

• Data-Driven Decision Making: Valuing performance metrics and user data to inform creative decisions and optimize campaign effectiveness.

• Efficiency & Speed: A commitment to rapid iteration and streamlined workflows to deliver high-quality creative assets at scale.

• Autonomy & Initiative: Encouraging team members to take ownership of their work, propose solutions, and drive projects forward with minimal micro-management.

• Collaboration & Impact: Working effectively with cross-functional teams to achieve shared growth objectives and making a tangible impact on the company's user base and revenue.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with marketing, product, and data teams to ensure creative efforts are aligned with business goals and informed by insights.

• Open Feedback Culture: A willingness to give and receive constructive feedback to continuously improve creative output and processes.

• Knowledge Sharing: An environment where team members share best practices, learnings from experiments, and insights into new tools and techniques, particularly around AI in creative production.

📝 Enhancement Note: The values of "Innovation & Experimentation," "Efficiency & Speed," and "Data-Driven Decision Making" are core to operational excellence in a growth-focused tech company. The emphasis on autonomy and collaboration highlights a mature team structure that relies on individual initiative and collective problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying ahead of the curve with new AI tools and techniques in creative production, which are constantly emerging and evolving.

• Balancing Speed and Quality: Maintaining high creative standards while meeting the demands for rapid iteration and high-volume output required for performance marketing.

• Data Interpretation for Creative: Effectively translating complex performance data into actionable creative insights and strategic adjustments.

• Cross-Functional Alignment: Ensuring creative strategies are tightly integrated with broader marketing and product objectives, requiring strong communication and stakeholder management.

Learning & Development Opportunities:

• AI Specialization: Opportunities to become a deep expert in AI tools for creative production, potentially attending specialized workshops, conferences, or pursuing certifications.

• Growth Marketing Strategy: Gaining in-depth knowledge of user acquisition funnels, A/B testing frameworks, and performance marketing analytics.

• Leadership Development: Potential to mentor junior designers, lead creative initiatives, or move into management roles overseeing creative operations.

• Industry Exposure: Working on campaigns for popular entertainment products that reach millions of users and collaborating with major industry partners like FOX Entertainment.

📝 Enhancement Note: The challenges highlight the dynamic nature of growth marketing and AI integration, areas where operational agility and continuous learning are critical. The growth opportunities point towards specialization and leadership within a high-impact GTM function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing creative from concept to launch, emphasizing how you incorporate performance data and AI tools." (Focus on process, data integration, and AI application.)

• "How would you approach developing multiple creative variations for an A/B test aimed at increasing CTR by 15% for one of our products (e.g., My Drama)?" (Assess strategic thinking, understanding of A/B testing, and creative ideation.)

• "Walk us through a time you used AI to significantly improve the efficiency or quality of your creative output. What was the challenge, your solution, and the outcome?" (Demonstrate practical AI application and problem-solving.) Company & Culture Questions:

• "What excites you most about HOLYWATER TECH's AI-native approach to entertainment and storytelling?" (Assess alignment with company vision and passion.)

• "How do you manage working in a fast-paced environment with a strong emphasis on rapid iteration and autonomous decision-making?" (Evaluate adaptability, self-management, and alignment with company culture.)

• "How do you ensure your creative work directly contributes to business objectives and user growth?" (Understand your focus on impact and results.) Portfolio Presentation Strategy:

• Narrative Structure: For each portfolio piece, tell a story: the problem, your strategic approach, the creative solution (highlighting AI use), and the quantifiable results.

• Data Visualization: Clearly present any performance metrics associated with your work. Use charts or graphs where appropriate to make data easily digestible.

• AI Tool Demonstration: Be ready to briefly explain how specific AI tools were used in your projects and their impact. If possible, show examples of raw AI output vs. refined final assets.

• Conciseness and Clarity: Focus on the most impactful projects and be prepared to answer questions directly and concisely, demonstrating your understanding of operations and business impact.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a blend of creative expertise, strategic marketing understanding, operational efficiency (especially with AI), and a results-oriented mindset. Candidates need to showcase how their work directly drives growth and revenue.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature performance-driven creative work, AI integration examples, and case studies demonstrating measurable results. Tailor the selection to highlight skills most relevant to growth marketing and AI-assisted production.

• Resume Optimization: Ensure your resume clearly articulates your experience with performance marketing, AI creative tools, and your ability to iterate rapidly. Use keywords from the job description, such as "performance creatives," "AI production," "Figma," "Photoshop," and "CTR optimization."

• Interview Preparation: Practice presenting your portfolio, focusing on the narrative of impact and efficiency. Prepare to discuss your creative process, your experience with AI tools, and how you approach data-driven iteration.

• Company Research: Familiarize yourself with HOLYWATER TECH's products (My Drama, My Passion, My Muse), their AI-native philosophy, and their recent achievements (e.g., FOX Entertainment partnership). Understand their market position and how creative plays a role in their growth strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.