Senior Graphic Designer (State Execution)

📍 Job Overview

Job Title: Senior Graphic Designer (State Execution)

Company: Jeeter

Location: Desert Hot Springs, California, United States

Job Type: Full-Time

Category: Creative & Marketing Operations

Date Posted: September 1, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for adapting national creative campaigns into state-specific assets, ensuring brand consistency while meeting regional business objectives within the cannabis industry.

• The Senior Graphic Designer will collaborate closely with State Execution, Sales, Field Marketing, and National Creative teams to deliver compelling visual solutions.

• Responsibilities include developing creative assets for territory initiatives, retailer partnerships, and promotional activations, with a strong emphasis on compliance and brand integrity.

• The position requires advanced proficiency in design software and the ability to manage multiple projects in a fast-paced, regulated environment.

📝 Enhancement Note: While the raw job description focuses on graphic design, the "State Execution" and "Field Marketing" aspects, combined with the company's industry (cannabis), suggest a need for operational rigor in creative asset deployment. This role will likely involve processes for brand guideline adherence, compliance checks, and efficient distribution of creative collateral to various market stakeholders, aligning it with GTM (Go-To-Market) operations.

📈 Primary Responsibilities

• Adapt national marketing campaigns and creative assets for state-specific initiatives, promotions, activations, and retailer partnerships, ensuring localized relevance.

• Develop and execute compelling visual materials that support territory-specific opportunities, maintaining campaign consistency and strict adherence to established brand standards.

• Collaborate cross-functionally with State Marketing, Sales, Field Marketing, and National Creative teams to understand project needs and deliver creative solutions that drive regional business objectives.

• Ensure all creative materials comply with applicable regulations, industry-specific compliance requirements, and company guidelines, particularly within the highly regulated cannabis sector.

• Manage multiple creative projects simultaneously from concept to completion, prioritizing tasks, meeting deadlines, and upholding high standards of quality and consistency.

• Organize and maintain creative files, templates, design libraries, and working assets to streamline future creative adaptation and ensure efficient asset management.

• Identify and propose opportunities for improving creative processes and workflow efficiencies within the State Execution function.

• Support retailer-specific marketing efforts, local market activations, and promotional campaigns with tailored creative collateral.

• Effectively communicate project status, needs, and potential roadblocks to stakeholders, ensuring clear and proactive information flow.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management. The emphasis on "State Execution," "retailer partnerships," and "compliance" points to a need for structured workflows, version control for assets, and a systematic approach to campaign localization, which are core to GTM operations.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Marketing, Visual Communications, or a closely related field.

• Equivalent professional experience in graphic design and creative development will be considered as a substitute for a formal degree. Experience:

• A minimum of 5 years of progressive experience in graphic design, marketing design, or creative development.

• Proven experience supporting multi-state or regional marketing programs is highly desirable.

• Experience within highly regulated industries, particularly cannabis, is a significant advantage for understanding compliance-based creative development. Required Skills:

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Strong understanding of branding principles, campaign execution, and the process of creative adaptation for diverse markets.

• Demonstrated ability to manage multiple creative projects concurrently, effectively prioritizing tasks and meeting stringent deadlines in a fast-paced environment.

• Excellent organizational skills with a meticulous attention to detail, ensuring accuracy and quality in all deliverables.

• Strong communication and interpersonal skills, fostering effective collaboration with internal and external stakeholders.

• Proven ability to work independently and as part of a team, contributing to a collaborative and productive work environment. Preferred Skills:

• Experience supporting retail marketing, promotional campaigns, and field marketing initiatives.

• Familiarity with the unique challenges and compliance requirements of developing creative for the cannabis industry.

• Experience with digital asset management (DAM) systems or centralized creative file organization.

• Basic understanding of marketing automation principles and how creative assets integrate into broader marketing campaigns.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with the need to manage multiple projects and understand regulated industries, suggests this role operates at a senior level. The emphasis on Adobe Creative Suite is standard, but the "compliance-based creative development" and "multi-state or regional marketing programs" point to operational considerations in creative asset deployment and tracking.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of graphic design projects, with a strong emphasis on adapted national campaigns and localized creative executions.

• Specific examples demonstrating experience in developing creative assets for promotional campaigns, retailer partnerships, and field marketing activations.

• Case studies or project examples that highlight your ability to maintain brand integrity and consistency across different markets or regions.

• Evidence of your process for managing multiple projects, including timelines, challenges faced, and solutions implemented to ensure timely and high-quality delivery.

• Visual examples of work that adheres to strict compliance or regulatory guidelines, particularly if from a regulated industry. Process Documentation:

• The ability to articulate your design process, from brief intake to final asset delivery, including any quality assurance or review steps.

• Documentation of how you manage feedback from multiple stakeholders and incorporate revisions effectively.

• Examples of how you organize and maintain design files, templates, and brand asset libraries for efficient access and reuse.

• A clear understanding of workflow efficiencies and how you might identify or implement improvements in the creative asset production lifecycle.

📝 Enhancement Note: For a Senior Graphic Designer in a "State Execution" role, a portfolio is critical. It should not just showcase aesthetic skill but also the ability to operationalize creative. This means demonstrating how designs are adapted, managed, and deployed consistently and compliantly across different markets. The focus should be on process, scalability, and adherence to brand and regulatory standards.

💵 Compensation & Benefits

Salary Range: $80,000 - $85,000 annually.

Benefits:

• Full-time employees are typically eligible for a comprehensive benefits package, which may include:

• Health, Dental, and Vision Insurance: Medical coverage options to support employee well-being.

• Paid Time Off (PTO): Including vacation days, sick leave, and holidays.

• Retirement Savings Plan: Such as a 401(k) with potential company match.

• Employee Assistance Program (EAP): Providing confidential support for personal and professional challenges.

• Potential for performance-based bonuses or incentives.

• Opportunities for professional development and training. Working Hours:

• This is a full-time, exempt position. The role requires flexibility to work the hours necessary to meet business needs, which may include extended hours, weekends, and holidays. Work schedules and expectations may be adjusted based on operational priorities and organizational demands. Expect a standard 40-hour workweek, with the understanding that project demands may necessitate additional time commitment.

📝 Enhancement Note: The salary range provided is specific and falls within the typical compensation for a Senior Graphic Designer with 5-10 years of experience in a metropolitan or high-cost-of-living area like California. The note about working hours emphasizes the operational flexibility required for a role supporting multiple markets and potentially tight deadlines, common in GTM functions.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the cannabis industry, a rapidly growing and highly regulated sector. This context implies a dynamic, fast-paced environment with a strong focus on compliance, brand building, and market differentiation. DreamFields, powered by Jeeter (the #1 pre-roll brand), aims to disrupt the industry through a lifestyle brand that blends cannabis, culture, and memorable experiences.

Company Size: The company is scaling nationally and internationally, indicating a growth phase. While specific employee numbers aren't provided, the ambition suggests a medium to large enterprise with evolving operational structures. This scale means opportunities for process improvement and impact.

Founded: The company was founded with a mission to disrupt the industry, built on the success of Jeeter. This history implies a culture of innovation, strong brand identity, and a drive for market leadership.

Team Structure:

• The Senior Graphic Designer reports to the AVP of Brand & Creative, indicating a hierarchical structure within the Creative department.

• The role collaborates closely with State Execution, Sales, Field Marketing, and National Creative teams, suggesting a matrixed or highly collaborative operational model where creative output directly supports sales and marketing efforts across different regions.

• The "Creative" department is part of the broader "Marketing" Master Department, highlighting the strategic importance of creative output in driving marketing objectives. Methodology:

• The company emphasizes "creative excellence" and "cutting-edge operations" to build a loved workplace. This suggests a data-informed approach to brand building and marketing, where creative strategies are aligned with business outcomes.

• The "State Execution" focus implies a methodical approach to adapting national campaigns for local relevance, requiring systematic processes for localization, compliance checks, and distribution.

• The company's mission to "disrupt the industry" points to a culture that values innovation, agility, and a forward-thinking mindset in its operations and creative endeavors.

Company Website: https://jeeter.com (Inferred from company URL)

📝 Enhancement Note: The company's position as the #1 pre-roll brand in a regulated industry like cannabis necessitates a sophisticated approach to marketing operations. This includes not only creative excellence but also rigorous adherence to state-specific regulations for advertising and promotion, robust asset management, and efficient deployment of creative materials to field teams and retail partners. The "State Execution" aspect is a direct indicator of complex GTM operations.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of expertise and autonomy beyond an entry-level or mid-level designer. It requires at least 5 years of experience and the ability to manage complex projects and collaborate with senior stakeholders. The "State Execution" aspect suggests a specialization within creative operations, focusing on the practical application and adaptation of creative assets across diverse markets.

Reporting Structure:

• The Senior Graphic Designer reports to the AVP of Brand & Creative. This direct line of reporting to a senior leader suggests visibility and potential influence on brand strategy and creative direction.

• Collaboration with State Marketing, Sales, and Field Marketing teams indicates a cross-functional reporting or project-based interaction, common in GTM operations where creative must align with sales and marketing goals. Operations Impact:

• The role directly impacts the company's Go-To-Market (GTM) strategy by ensuring that marketing campaigns are effectively localized and compliant in each state. This is critical for sales enablement and driving regional revenue.

• High-quality, compliant creative assets are essential for brand perception, retailer partnerships, and consumer engagement, all of which contribute to market share and revenue growth.

• By maintaining brand consistency and addressing regional business objectives, this role helps to maximize the effectiveness of marketing spend and field activities. Growth Opportunities:

• Specialization in GTM Operations: Deepen expertise in the operational aspects of creative deployment within regulated industries, focusing on campaign localization, compliance, and asset management.

• Leadership in Creative Execution: Potentially move into a Creative Lead or Art Director role, managing a small team or overseeing specific creative projects with greater strategic input.

• Cross-Functional Mobility: Develop a broader understanding of sales and field marketing operations, which could lead to roles in integrated marketing, brand management, or GTM strategy.

• Skill Development: Opportunities to learn about new design technologies, advanced digital marketing creative, and evolving compliance landscapes within the cannabis sector.

📝 Enhancement Note: The "Senior" title and reporting structure to an AVP suggest that this role is more than just execution; it involves strategic adaptation and operationalizing creative. The growth opportunities should reflect a path within creative operations or GTM functions, emphasizing process improvement, strategic asset deployment, and understanding market-specific operational nuances.

🌐 Work Environment

Office Type: The role is on-site in Desert Hot Springs, California. This suggests a physical workspace environment that may include an office setting and potentially access to production facilities (given the "Allergen Info" note). The company emphasizes building a "loved workplace," hinting at a positive and collaborative office culture.

Office Location(s):

• Desert Hot Springs, California, USA. This location is specific and may offer insights into local industry dynamics and community engagement. Workspace Context:

• The role requires the ability to sit and work at a computer for extended periods, with repetitive hand and arm motions for typing and screen use. This is standard for a design role but highlights the need for ergonomic considerations.

• Collaboration is key, implying shared office spaces or meeting rooms where designers interact with State Execution, Sales, Field Marketing, and National Creative teams.

• Access to necessary design software and technology (Adobe Creative Suite) is a given, supporting efficient creative workflow. Work Schedule:

• The position is full-time and exempt, requiring flexibility. This means the standard 40-hour workweek can extend based on business needs, including evenings, weekends, and holidays. This flexibility is crucial for supporting dynamic market activations and campaign rollouts across different time zones and operational demands.

📝 Enhancement Note: The on-site requirement in Desert Hot Springs, coupled with the mention of potential allergen exposure in production facilities, paints a picture of a company with integrated operations, possibly including manufacturing or distribution centers alongside office spaces. The work schedule's emphasis on flexibility is typical for roles that support Go-To-Market initiatives with time-sensitive launches and multi-state coordination.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills, experience, and alignment with the role's core requirements.

• Creative Assessment/Challenge: Candidates may be asked to complete a design exercise or case study that simulates adapting a national campaign for a specific state, testing their creative problem-solving, brand adherence, and compliance awareness under time constraints.

• Stakeholder Interviews: Meetings with the AVP of Brand & Creative, members of the State Execution team, and potentially representatives from Sales or Field Marketing to evaluate collaboration skills, communication style, and understanding of business objectives.

• Portfolio Review Presentation: A dedicated session where candidates walk through selected projects, explaining their creative process, strategic rationale, challenges, and outcomes, particularly highlighting adaptations for different markets or regulatory environments.

• Final Interview: Potentially with senior leadership to assess cultural fit and long-term potential within the organization.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your experience in campaign adaptation, state-specific execution, and compliance. Include examples that show your ability to work within brand guidelines while meeting regional needs.

• Structure for Impact: Organize your portfolio with clear project titles, descriptions, your role, and the challenges/solutions. For adapted campaigns, clearly show the original national asset and your localized version, explaining the rationale for changes.

• Highlight Process & Compliance: Emphasize your design process, file management, and how you ensured compliance. If possible, include examples from regulated industries.

• Quantify Results: If available, include metrics or outcomes related to your designs (e.g., increased engagement, successful campaign launch).

• Prepare to Discuss: Be ready to articulate your design choices, how you collaborated with teams, and how you managed project timelines and feedback.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge, paying close attention to the target market, brand guidelines, compliance rules, and objectives.

• Research the Market: If a specific state is given, quickly research its unique market characteristics and any specific regulations relevant to the cannabis industry.

• Focus on Brand & Compliance: Your solution must align with the brand's overall aesthetic while strictly adhering to any specified compliance requirements.

• Present Your Rationale: Be prepared to explain your design decisions, process, and how your solution meets the brief's objectives.

📝 Enhancement Note: The interview process for a Senior Graphic Designer in this context will heavily weigh portfolio and practical application. Expect a design challenge that tests adaptation and compliance, and a portfolio review that delves into process and operational thinking behind the creative execution, especially for multi-state GTM strategies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is mandatory.

  • Photoshop: For image manipulation, compositing, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design, brochures, print collateral, and multi-page documents.

• Digital Asset Management (DAM) Systems: While not explicitly mentioned, experience with or understanding of DAM principles is highly beneficial for organizing and distributing creative assets across multiple states and teams.

• Project Management Software: Familiarity with tools like Asana, Trello, Monday.com, or similar, for tracking multiple projects, deadlines, and team collaboration.

Analytics & Reporting:

• Basic understanding of how creative assets perform within marketing campaigns. While not a direct analytics role, awareness of A/B testing creative variations or how visual elements impact engagement metrics can be advantageous. CRM & Automation:

• No direct CRM or automation tools are specified for this role, but an understanding of how creative assets integrate into broader marketing automation workflows or sales enablement platforms would be a plus.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is standard for graphic design. However, given the "State Execution" and "multi-state" nature of the role, proficiency in organizing and managing digital assets efficiently (potentially via DAM or structured file systems) is crucial for operational success. This ensures brand consistency and timely delivery of creative collateral to various regional teams.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality creative assets that are not only visually compelling but also accurate, compliant, and aligned with business objectives.

• Collaboration & Partnership: A strong emphasis on working effectively with diverse teams (Sales, Field Marketing, National Creative) to achieve shared goals, fostering a spirit of teamwork and mutual support.

• Brand Integrity & Compliance: A deep respect for brand standards and a rigorous approach to adhering to all regulatory requirements, particularly important in the cannabis industry.

• Agility & Adaptability: The ability to thrive in a fast-paced environment, responding quickly to market changes, new opportunities, and evolving business needs with creative solutions.

• Innovation & Disruption: A culture that encourages fresh ideas and creative approaches to problem-solving, aligning with the company's mission to disrupt the industry.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with individuals from various departments, requiring clear communication, active listening, and the ability to translate creative ideas into actionable plans that support sales and marketing strategies.

• Feedback-Driven Improvement: A willingness to both give and receive constructive feedback on creative work, viewing it as an opportunity for growth and refinement of both individual skills and collective output.

• Proactive Communication: A tendency to anticipate needs, identify potential issues, and communicate proactively with stakeholders to ensure smooth project progression and timely delivery of creative assets.

📝 Enhancement Note: The company's culture likely blends the creativity and brand-centricity of a lifestyle brand with the operational discipline required for a regulated industry. Values such as "Brand Integrity & Compliance" and "Agility & Adaptability" are critical for success in a "State Execution" role, demanding both creative flair and operational rigor.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Market Specificity: The core challenge is adapting national campaigns to resonate locally while strictly adhering to brand guidelines and state-specific regulations, which can be complex and vary significantly.

• Managing Competing Priorities: Juggling multiple state initiatives, retailer requests, and promotional campaigns simultaneously requires exceptional organizational skills and the ability to prioritize effectively in a high-demand environment.

• Navigating Regulatory Landscapes: The cannabis industry is highly regulated, and creative teams must stay abreast of evolving compliance requirements in each state to avoid costly errors and ensure legal marketing practices.

• Rapid Growth Environment: As the company scales, processes may still be evolving, requiring designers to be adaptable, resourceful, and contribute to refining workflows and best practices for creative asset management and deployment.

Learning & Development Opportunities:

• Advanced Compliance Training: Opportunities to deepen knowledge of cannabis industry regulations across different states, enhancing skills in compliance-driven creative development.

• GTM Strategy Immersion: Gaining a comprehensive understanding of how creative assets support broader Go-To-Market strategies, sales enablement, and field marketing initiatives.

• Digital Asset Management (DAM) Expertise: Developing skills in organizing, tagging, and distributing digital assets efficiently, which is crucial for large-scale creative operations.

• Cross-functional Skill Development: Learning from sales, marketing, and operations teams to better understand their needs and how creative can more effectively drive business results.

• Leadership Potential: As a Senior Designer, there are opportunities to mentor junior designers, lead specific creative projects, or contribute to strategic creative planning.

📝 Enhancement Note: The challenges outlined are inherent to operating in a regulated, multi-state environment. The growth opportunities should focus on developing specialized skills in creative operations, compliance, and GTM strategy, which are highly valuable in industries like cannabis.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for adapting a national marketing campaign for a specific state, considering brand guidelines and local market nuances." (Focus on your systematic approach, research, and decision-making.)

• "How do you ensure compliance with regulations when developing creative assets for a highly regulated industry like cannabis?" (Highlight your understanding of compliance checks, working with legal/compliance teams, and risk mitigation.)

• "Walk us through a project where you had to manage multiple creative requests with competing deadlines. How did you prioritize and ensure quality?" (Demonstrate your project management, organizational, and time-management skills.) Company & Culture Questions:

• "What interests you about working in the cannabis industry, and specifically for Jeeter/DreamFields?" (Show your research into the brand, mission, and industry.)

• "How do you approach collaboration with non-creative teams like Sales and Field Marketing?" (Emphasize your communication, listening, and translation skills.)

• "Describe a time you received challenging feedback on your design. How did you handle it, and what was the outcome?" (Assess your ability to take feedback constructively and improve your work.) Portfolio Presentation Strategy:

• Select Relevant Examples: Choose 2-3 key projects that best showcase your adaptation, compliance, and project management skills. Prioritize examples from regulated industries or those demonstrating localization.

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges (brand, compliance, timeline), your creative process, the solutions you implemented, and the results achieved.

• Highlight Operational Aspects: Emphasize how you organized files, managed feedback, ensured brand consistency, and met deadlines.

• Be Prepared for Deep Dives: Anticipate questions about your specific design choices, software techniques, and how you would handle hypothetical scenarios related to state execution.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also operational thinking, strategic adaptation, and a strong understanding of the complexities of marketing in regulated industries. The portfolio presentation is a critical opportunity to prove these capabilities.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Jeeter careers page.

• Customize Your Resume: Tailor your resume to highlight your 5+ years of graphic design experience, proficiency in Adobe Creative Suite, and any relevant experience in regulated industries, multi-state marketing, or campaign adaptation. Quantify achievements where possible.

• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating your ability to adapt national campaigns, create state-specific assets, and manage complex projects. Include examples that show your understanding of brand consistency and compliance.

• Prepare Your Narrative: Be ready to articulate your design process, collaborative approach, and problem-solving skills, particularly as they relate to the challenges of state execution and regulated marketing.

• Research Jeeter/DreamFields: Understand the company's brand, mission, market position (especially as the #1 pre-roll brand), and recent campaigns. This will help you tailor your application and prepare for interview questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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