Senior Graphic Designer: Sportscene

📍 Job Overview

Job Title: Senior Graphic Designer

Company: TFG Limited (Sportscene)

Location: Western Cape, South Africa

Job Type: Full time

Category: Creative & Media / Art & Design / Retail / Marketing

Date Posted: 2026-05-25

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of specialized digital content aligned with the Sportscene brand vision and overarching design strategy.

• Play a pivotal role in shaping and elevating the visual identity and creative output of the Sportscene brand across all touchpoints.

• Drive the production of omni-channel assets, ensuring brand consistency and impact in the fast-paced streetwear and youth fashion market.

• Collaborate closely with marketing, merchandising, and brand teams to translate campaign objectives into compelling visual narratives.

• Contribute to a culture of innovation and creativity within the Sportscene brand, pushing the boundaries of design in the South African retail landscape.

📝 Enhancement Note: While the raw description is for a Graphic Designer, the "Senior" title in the AI-generated title and the mention of "shaping the visual identity and elevating the creative output" strongly suggest a mid-to-senior level role with significant responsibility. The focus on "specialized digital content" and "omni-channel assets" indicates a need for strategic design thinking beyond basic execution.

📈 Primary Responsibilities

• Develop and execute high-quality, specialized digital content for various platforms including social media, website, email marketing, and digital advertising, ensuring alignment with Sportscene's brand guidelines and campaign objectives.

• Conceptualize and design innovative visual assets that resonate with the streetwear and youth fashion audience, contributing to brand differentiation and customer engagement.

• Collaborate with cross-functional teams (marketing, merchandising, digital, creative) to understand project requirements, provide design solutions, and ensure seamless integration of visual elements across all channels.

• Manage the end-to-end design process for assigned projects, from initial concept and mood boarding to final asset delivery, adhering to project timelines and quality standards.

• Stay abreast of the latest design trends, industry best practices, and competitor activities within the fashion retail and streetwear space to inform creative strategies and bring fresh ideas to the team.

• Oversee and contribute to the production of photography and videography shoots, providing creative direction and ensuring the final assets meet brand aesthetic and technical requirements.

• Ensure all creative output adheres to brand identity, style guides, and legal/compliance requirements.

• Potentially mentor junior designers or provide creative guidance on specific projects, fostering a collaborative and high-performing design environment.

📝 Enhancement Note: The AI-generated core responsibilities were expanded to detail the specific tasks expected of a Senior Graphic Designer in a retail environment, focusing on digital content, brand elevation, and cross-functional collaboration. This includes specific platform examples and the management of the design lifecycle.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field.

Experience:

• 3-5 years of professional experience as a Graphic Designer, with a significant portion of that time focused on digital content creation and brand-focused design within a retail or agency environment.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop, Illustrator, and InDesign are non-negotiable for high-fidelity design work.

• Digital Content Creation: Demonstrated ability to create engaging digital assets for social media, web banners, email campaigns, and digital advertising.

• Typography and Layout Design: Strong understanding of typographic principles and layout composition to create aesthetically pleasing and effective designs.

• Brand Identity Development: Experience in conceptualizing and applying visual identity systems across various media.

• Communication and Collaboration: Excellent verbal and written communication skills, with the ability to articulate design concepts and collaborate effectively with diverse teams.

• Time Management & Organization: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.

Preferred Skills:

• Motion Graphics & Animation: Experience with Adobe After Effects for creating animated graphics, social media videos, and motion elements.

• Video Editing: Familiarity with Adobe Premiere Pro for basic video editing and post-production tasks.

• Photography & Videography: Hands-on experience or strong understanding of photography and videography principles, including art direction for shoots.

• 3D Design Software: Exposure to 3D design tools can be advantageous for creating innovative visual assets.

• DTP (Desktop Publishing): Understanding of print production processes and DTP for any potential physical collateral.

• Retail/Fashion Industry Experience: Specific knowledge of the fashion retail sector, streetwear trends, and the target audience for Sportscene.

📝 Enhancement Note: The AI-generated requirements were elaborated to include specific software proficiencies, the importance of a portfolio, and the typical experience level for a senior role. Preferred skills were expanded to include motion graphics, video editing, and industry-specific knowledge, reflecting the AI's keyword analysis.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of high-impact design projects that showcase expertise in digital content creation and brand storytelling.

• Demonstrations of visual identity development and application across multiple touchpoints.

• Case studies that highlight the design process, from conceptualization and problem-solving to final execution and impact.

• Examples of work specifically tailored for social media, web, and digital advertising campaigns.

Process Documentation:

• Evidence of a structured design process, including mood boards, concept sketches, wireframes (if applicable), and iterative design development.

• Documentation of how design decisions were made to address specific project objectives or overcome creative challenges.

• Examples of collaboration with stakeholders during the design process and how feedback was incorporated.

• Metrics or qualitative feedback illustrating the effectiveness of designed assets, where available.

📝 Enhancement Note: This section was developed by inferring typical portfolio requirements for a Senior Graphic Designer role, emphasizing digital content, brand application, and process demonstration, which are key for evaluating a candidate's capabilities beyond just aesthetics.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Medical Aid: Comprehensive medical aid schemes covering in-hospital and out-of-hospital expenses.

• Retirement Fund: Contributions to a pension or provident fund, providing long-term financial security.

• Employee Discount: Significant staff discounts across TFG’s diverse brand portfolio, including Sportscene.

• Performance Bonuses: Potential for performance-based bonuses tied to individual and company achievements.

• Training & Development: Access to ongoing training programs, workshops, and opportunities for skill enhancement within the TFG group.

• Career Growth: Opportunities for advancement within Sportscene and the broader TFG Limited organization.

Working Hours:

• Standard full-time work week, typically 40 hours, Monday to Friday. Some flexibility may be required to meet project deadlines or attend events, with potential for overtime compensation or time-off-in-lieu.

📝 Enhancement Note: A salary range was estimated based on industry benchmarks for a Senior Graphic Designer in South Africa, considering the specified experience level and the retail context. Benefits were inferred based on common offerings for full-time employees in large retail organizations like TFG Limited.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion Retail (Specialty Apparel & Lifestyle Brands)

Company Size: Large Enterprise (TFG Limited is a significant employer with a vast retail footprint and numerous brands). This size offers stability, extensive resources, and structured career paths.

Founded: TFG Limited has a long history, founded in 1924, providing a stable and established corporate environment with deep roots in the South African retail landscape.

Team Structure:

• The Graphic Designer will likely be part of a broader Marketing or Creative department within Sportscene.

• This team may include other designers (junior/mid-level), copywriters, social media managers, and campaign coordinators.

• Reporting structure would typically be to a Creative Manager, Marketing Manager, or Head of Brand.

Methodology:

• Data-driven decision-making, utilizing customer insights and sales performance to inform creative strategies.

• Collaborative approach to campaign development, involving input from various departments to ensure alignment with business objectives.

• Emphasis on brand consistency and maintaining the unique identity of Sportscene within the competitive streetwear market.

• Agile project management principles may be employed to adapt to fast-changing fashion trends and market demands.

Company Website: https://www.tfglimited.co.za/

📝 Enhancement Note: Information about TFG Limited's size, history, and industry was integrated to provide context for the company's culture and the potential operating environment for the Senior Graphic Designer. The team structure and methodology were inferred based on typical creative departments in large retail organizations.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level, often referred to as a "Senior" or "Lead" contributor. It requires a strong foundation of technical skills and a growing ability to contribute to strategic creative direction.

Reporting Structure: Typically reports to a Creative Manager, Head of Marketing, or Brand Manager, who oversees the overall creative output and strategic direction. This offers exposure to leadership and strategic planning.

Operations Impact: The Senior Graphic Designer's work directly influences brand perception, customer engagement, and ultimately, sales performance. By creating compelling visuals for campaigns, product launches, and digital platforms, they play a crucial role in driving brand desirability and market share within the competitive streetwear segment.

Growth Opportunities:

• Lead Designer/Art Director: Progression to overseeing creative projects, guiding junior designers, and taking more ownership of campaign concepts and art direction.

• Specialization: Developing deeper expertise in areas like motion graphics, UI/UX design for digital platforms, or brand strategy.

• Cross-Brand Mobility: Opportunities to move into similar roles within other TFG brands, leveraging experience across different market segments.

• Creative Management: Potential to move into management roles, leading creative teams and shaping the overall creative vision for a brand or department.

📝 Enhancement Note: The career path and growth opportunities were extrapolated based on the "Senior" title and the context of working within a large retail group like TFG, focusing on typical advancements within creative disciplines.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office setting within TFG's corporate or brand-specific facilities in the Western Cape. This environment fosters direct collaboration and access to necessary resources.

Office Location(s): Western Cape, South Africa. Specific office details would be provided upon inquiry or during the interview process.

Workspace Context:

• A dynamic and collaborative workspace designed for creative professionals.

• Access to industry-standard design hardware (e.g., Mac workstations) and software.

• Potential for creative studios or shared design spaces to facilitate brainstorming and teamwork.

• Regular interaction with marketing, brand management, and other creative team members.

• An environment that encourages staying on top of design trends and engaging with the streetwear culture.

Work Schedule: Standard Monday-Friday, 40-hour work week, typical for full-time positions in corporate retail environments. Flexibility may be expected during peak campaign periods or product launches.

📝 Enhancement Note: The on-site nature of the role was highlighted, and the workspace context was detailed to reflect a typical creative office environment within a large retail organization, emphasizing collaboration and access to tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Recruitment team will review applications and portfolios for basic qualifications and alignment with role requirements.

• Portfolio Review & Skills Assessment: A dedicated session to present and discuss your portfolio. This will likely involve a practical design exercise or a case study presentation focused on creating assets for a specific Sportscene campaign or challenge. Expect questions on your design process, problem-solving, and creative decision-making.

• Team/Manager Interview: Meeting with the hiring manager and potentially key team members to assess cultural fit, collaboration style, and detailed understanding of the role's responsibilities and the Sportscene brand.

• Final Interview: May involve a higher-level manager or HR for final assessment and offer discussion.

Portfolio Review Tips:

• Curate Strategically: Showcase 5-7 of your strongest, most relevant projects. Prioritize digital content, campaign work, and projects demonstrating brand understanding. If possible, include work related to fashion, streetwear, or youth culture.

• Tell a Story: For each project, outline the brief, your role, the problem you solved, your design process, and the outcome (quantifiable results if possible). Use visuals effectively.

• Demonstrate Versatility: Include examples across different digital mediums (social, web, digital ads) and showcase your proficiency in key Adobe Creative Suite applications.

• Highlight Brand Alignment: Show how you can adapt your style to fit the Sportscene brand aesthetic while still bringing your unique creative perspective.

• Be Prepared for a Design Challenge: Many design interviews include a take-home assignment or an in-person exercise. Practice creating quick concepts based on a brief.

Challenge Preparation:

• Understand the Brand: Deeply research Sportscene's current marketing campaigns, target audience, brand voice, and overall aesthetic. Understand their position in the South African streetwear market.

• Think Strategically: For any design challenge, go beyond just aesthetics. Consider the campaign objectives, target audience engagement, and how the design contributes to business goals.

• Practice Articulating Your Process: Be ready to explain why you made specific design choices, the tools you used, and how you would approach production and implementation.

• Time Management: If given a timed exercise, allocate your time wisely between concepting, execution, and presentation preparation.

📝 Enhancement Note: This section provides actionable advice tailored to a Senior Graphic Designer role, focusing on portfolio content, presentation strategy, and interview preparation, including specific elements relevant to a fashion retail brand like Sportscene.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design, multi-page documents, and print collateral preparation.

• Adobe After Effects: For motion graphics, animation, and video compositing.

• Adobe Premiere Pro: For video editing and post-production.

Analytics & Reporting:

CRM & Automation:

• Not typically used directly by designers, but understanding how marketing automation platforms (e.g., for email campaigns) utilize visual assets can be helpful.

📝 Enhancement Note: The AI-generated keywords heavily emphasize Adobe Creative Suite products, which are standard for graphic design roles. This section lists them with their specific applications in a creative workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and bring fresh, trend-setting ideas to the Sportscene brand.

• Brand Stewardship: A deep commitment to maintaining and enhancing the Sportscene brand’s visual identity and market position.

• Collaboration & Teamwork: A willingness to work closely with diverse teams, share ideas, and contribute to collective success.

• Customer Centricity: Understanding and designing for the target audience, ensuring visuals resonate with the streetwear and youth culture demographic.

• Excellence & Quality: A dedication to producing high-quality, polished work that meets brand standards and project objectives.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, merchandising, and digital teams to ensure design aligns with campaign strategies and business goals.

• Feedback Driven: Open to constructive criticism and iterative design processes, using feedback to refine concepts and improve outcomes.

• Proactive Communication: Clear and timely communication regarding project status, creative concepts, and any potential challenges.

• Knowledge Sharing: Contributing to a culture where design best practices, industry trends, and creative insights are shared among team members.

📝 Enhancement Note: This section infers cultural values and collaboration styles common in creative departments within forward-thinking retail brands, focusing on elements like brand alignment, customer focus, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of the Fashion Retail Industry: Staying ahead of rapidly evolving streetwear trends and quickly producing relevant content to meet market demands.

• Balancing Brand Consistency with Trend Relevance: Ensuring designs are on-brand while also feeling fresh, current, and appealing to a trend-conscious youth audience.

• Managing Multiple Stakeholder Needs: Effectively translating diverse input from various departments into cohesive and impactful visual solutions.

• Optimizing Designs for Omni-channel: Adapting creative concepts to perform effectively across a range of digital and potentially physical touchpoints.

Learning & Development Opportunities:

• Workshops & Training: Access to internal and external training on new design software, techniques, and emerging trends in digital media and fashion.

• Industry Exposure: Opportunities to attend relevant industry events, trade shows, or conferences related to design, fashion, and marketing.

• Mentorship: Guidance from senior creative leaders within TFG, helping to develop strategic thinking and leadership skills.

• Portfolio Expansion: The dynamic nature of the role provides continuous opportunities to build a strong, diverse portfolio with high-profile projects.

📝 Enhancement Note: Challenges were identified based on the fast-paced nature of fashion retail and the specific demands of a streetwear brand. Growth opportunities were tailored to professional development within a large corporate structure.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to create digital content for a fashion or streetwear brand. What was your process, and what were the key considerations for the target audience?" (Focus on understanding brand voice, audience, and digital platforms).

• "How do you stay updated with the latest design trends, particularly in streetwear and youth culture? How do you integrate these trends into your work without compromising brand identity?" (Assess trend awareness and strategic application).

Company & Culture Questions:

• "What do you know about Sportscene and TFG Limited? What excites you about working for our brand?" (Gauge research effort and genuine interest).

• "How do you approach collaboration with non-design teams, such as marketing or merchandising?" (Assess teamwork and communication skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the problem, your solution (design process), and the results.

• Highlight Key Skills: Explicitly point out how your work demonstrates proficiency in Photoshop, Illustrator, After Effects, and your understanding of digital content strategy.

• Showcase Brand Adaptability: Use examples that illustrate your ability to design for specific brand aesthetics, especially if you have fashion or youth-oriented work.

• Be Ready for Live Critiques: While not always the case, be prepared for them to potentially ask you to sketch a quick concept or provide feedback on existing designs.

• Quantify Impact: If possible, include metrics (e.g., engagement rates, click-through rates, sales impact) to demonstrate the effectiveness of your designs.

📝 Enhancement Note: Interview questions and portfolio presentation strategies were crafted to align with a Senior Graphic Designer role in fashion retail, focusing on brand understanding, creative process, and impact measurement.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Oracle Cloud portal link provided.

• Tailor your Resume: Highlight experience and skills directly relevant to digital content creation, fashion retail, and the Adobe Creative Suite. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant projects that showcase your abilities in digital design, brand adaptation, and creative problem-solving. Ensure it's easily accessible (e.g., a link to your website or a well-organized PDF).

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, articulating your process, challenges, and the impact of your work.

• Research Sportscene & TFG: Understand their current marketing, brand aesthetic, and target audience. Familiarize yourself with the company's values and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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