Senior Graphic Designer (Remote)

📍 Job Overview

Job Title: Lead Graphic Designer

Company: InfoTrust

Location: Mexico (Remote)

Job Type: Full-Time

Category: Creative & Media / Marketing / Data & Analytics / Technology

Date Posted: April 30, 2026

Experience Level: 5-10 Years

Remote Status: 100% Remote

🚀 Role Summary

• Serve as the primary visual architect, translating high-level brand strategy into tangible design outputs across print, digital, and product interfaces.

• Drive Design Operations by organizing and maintaining design libraries, naming conventions, and versioning to ensure seamless collaboration and developer handoffs.

• Leverage AI tools (Midjourney, Adobe Firefly, Claude Design) strategically to accelerate production workflows while upholding rigorous design quality standards.

• Lead and mentor freelance designers and vendors, fostering a culture that elevates design as a critical strategic asset for the company.

• Execute high-fidelity digital assets for web, social media, and email campaigns, alongside complex print production needs.

📝 Enhancement Note: This role is positioned as a "Lead" Graphic Designer, implying significant responsibility beyond individual contribution, including mentorship, strategic input, and operational oversight of design processes. The emphasis on "Design Ops" and "AI-Augmented Workflow" highlights a forward-thinking approach to creative production, requiring a candidate who can balance artistic vision with operational efficiency and technological adoption. The company's focus on data and marketing performance suggests the design work will be closely tied to business objectives and measurable outcomes.

📈 Primary Responsibilities

• Brand Stewardship: Own and meticulously maintain InfoTrust's global brand guidelines, ensuring consistent application of typography, color theory, and identity systems across all touchpoints.

• Multi-Platform Asset Creation: Develop and deliver high-fidelity digital assets for web, social media, and email marketing, along with comprehensive print production deliverables, including packaging and vendor-ready files.

• Product & UX Design Integration: Utilize Figma to establish wireframes, reusable components, and robust design systems, applying accessibility (WCAG) and usability best practices to inform and support product development initiatives.

• AI-Powered Design Acceleration: Strategically integrate AI tools such as Midjourney, Adobe Firefly, and Claude Design to enhance production speed and explore creative avenues, while applying expert judgment to maintain design integrity and quality.

• Design Library Management: Proactively organize and maintain design asset libraries, establish clear naming conventions, and implement effective version control to streamline workflows and facilitate smooth handoffs to development teams and other stakeholders.

• Creative Direction & Mentorship: Provide clear, constructive creative direction and feedback to external freelancers and vendors, championing a culture where design is valued as a strategic driver of business success.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer with a dual focus: strong creative execution and robust operational management. The "Design Operations" aspect is particularly crucial, requiring skills in organization, process standardization, and asset management. The integration of AI tools suggests a need for adaptability and a willingness to explore new technologies for efficiency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for a Lead role. Equivalent practical experience will also be considered.

Experience: 5-10 years of progressive experience in graphic design, with a significant portion focused on brand identity, digital asset creation, and design operations within a dynamic, fast-paced environment.

Required Skills:

• Visual Identity & Brand Management: Proven ability to establish, maintain, and evolve brand guidelines for complex, international, or B2B organizations.

• Advanced Figma Proficiency: Mastery of Figma for wireframing, component creation, design system development, and collaborative design workflows.

• Adobe Creative Suite Expertise: Advanced proficiency in Adobe Illustrator, Photoshop, and InDesign for complex design and production tasks.

• Design Operations Discipline: Demonstrated organizational skills and experience in managing design libraries, naming conventions, and version control to support high-velocity asset production (10-15 assets/week).

• User-Centric Design Principles: Solid understanding of UX principles, usability best practices, and the ability to translate user feedback into functional and aesthetically pleasing designs.

• Strategic Communication: Ability to clearly articulate complex design concepts and defend design decisions to both technical and non-technical stakeholders.

• AI Tool Integration: Experience and strategic approach to using AI tools (e.g., Midjourney, Adobe Firefly, Claude Design) to augment design workflows.

• English Fluency: B2 level or higher English proficiency for effective communication.

Preferred Skills:

• Motion Design: Experience with Adobe After Effects for creating dynamic visual content.

• Accessibility Expertise: Deep knowledge of Accessibility standards, specifically WCAG 2.1 AA, including contrast ratios, focus order, and ARIA basics.

• Startup/B2B Product Experience: Prior experience working within mid-market startups or international B2B product companies.

📝 Enhancement Note: The "You could be a great fit if" section in the original description directly translates into the "Required Skills" and "Preferred Skills" here. The emphasis on "Design Operations Mastery" and "Strategic Influence" points to a candidate who is not just a skilled designer but also a process-oriented professional. The requirement for B2 English proficiency is a key detail for candidates applying from non-English speaking backgrounds.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase examples of developing or maintaining brand guidelines for international or B2B organizations, demonstrating consistency and strategic thinking.

• Digital & Print Asset Examples: Include high-fidelity designs for web, social media, and email, alongside examples of complex print production work.

• Figma Design System Work: Present examples of establishing wireframes, components, and design systems within Figma, highlighting usability and accessibility considerations.

• Process Optimization Examples: Detail instances where you improved design workflows, managed design libraries, or implemented efficient asset management strategies.

• AI Integration Showcase: If possible, include examples where AI tools were used to enhance design output or accelerate production, explaining the strategic application.

Process Documentation:

• Workflow Design & Optimization: Demonstrate an understanding of how to design and optimize creative workflows, particularly in a high-velocity, remote team environment.

• System Implementation & Automation: Provide evidence of implementing and managing design libraries, version control, and potentially other organizational systems that enhance efficiency.

• Measurement & Performance Analysis: While not explicit, a strong portfolio will implicitly show how design decisions contributed to measurable outcomes (e.g., improved user engagement, brand recognition).

📝 Enhancement Note: Given the "Design Operations Mastery" requirement, a portfolio that clearly demonstrates organizational skills, process implementation, and efficient asset management will be highly valued. The role emphasizes treating design as a "strategic asset," so showcasing how design contributes to business goals is crucial.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the "Lead" title, and the remote nature within Mexico, a competitive salary range for a Lead Graphic Designer in Mexico would typically fall between $35,000 - $60,000 USD annually, depending on specific skills, experience, and the PEO's compensation structure. This range is an estimate based on industry benchmarks for similar roles in Mexico and the US, adjusted for the local market and the PEO facilitation.

Benefits:

• Comprehensive Health Coverage: Health, vision, and dental insurance with employer-sponsored premiums.

• Flexible Time Off: Unlimited Paid Time Off (PTO) to promote work-life balance.

• Generous Parental Leave: A robust parental leave program for new parents.

• Retirement Savings: 401k plan with a company match to support long-term financial planning.

• Professional Development: Tuition reimbursement to support continuous learning and skill enhancement.

• Other Perks: Additional benefits are available; details can be obtained from the recruiter.

Working Hours: The role is full-time, typically aligning with a standard 40-hour work week. However, InfoTrust offers flexible work options, suggesting that while the total hours are standard, there's flexibility in how those hours are scheduled, accommodating the remote nature and potentially different time zones within Mexico.

📝 Enhancement Note: The salary estimate is based on general market data for Lead Graphic Designer roles in Mexico, considering the PEO structure which often aligns US-based compensation standards with local employment laws. The benefits package is extensive and aligns with competitive offerings for remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: InfoTrust operates in the Data & Analytics and Marketing Technology sectors, focusing on digital analytics, media enablement, and privacy-centric solutions for Fortune 100-500 companies. This industry context means design work is often data-informed and aimed at optimizing marketing performance and business growth.

Company Size: InfoTrust is a global, privately-owned company with a significant presence, indicated by its Fortune 100-500 client base and multiple "Best Places to Work" awards. This suggests a well-established, stable organization with structured processes but also a culture that fosters growth and employee well-being.

Founded: InfoTrust was founded with a mission to unlock data's power for marketing performance. Its history likely involves growth and adaptation within the evolving digital analytics landscape, influencing its current innovative and client-focused approach.

Team Structure:

• Design Team: While not explicitly detailed, the "Lead Graphic Designer" role suggests a dedicated design function, potentially integrated within a marketing or product team. The role involves managing freelancers and vendors, indicating a flexible resource model.

• Reporting: The Lead Graphic Designer will report directly to internal InfoTrust leadership, despite being facilitated through a PEO. This implies a strong integration into the core company structure.

• Collaboration: Expect close collaboration with marketing, product, engineering, and potentially sales teams to ensure brand consistency and support Go-To-Market (GTM) strategies.

Methodology:

• Data-Driven Design: Design decisions are expected to be informed by data analytics and usability findings to drive marketing performance and business growth.

• Agile & High-Velocity Output: The culture supports rapid iteration and production, leveraging AI and efficient processes to maintain output.

• Value-Centric Approach: The company emphasizes core values like trust, respect, ownership, and continuous growth, which likely shape team interactions and project execution.

Company Website: https://www.infotrust.com/

📝 Enhancement Note: The company's industry and client base suggest a professional, results-oriented environment where design directly impacts business outcomes. The emphasis on values like "Ownership" and "Grow Every Day" points to a culture that encourages initiative and continuous learning.

📈 Career & Growth Analysis

Operations Career Level: This role is a "Lead" position, signifying a senior-level individual contributor with leadership and mentorship responsibilities. It requires a blend of advanced design craft, strategic brand thinking, and operational management skills, positioning it as a key role within the creative function.

Reporting Structure: The Lead Graphic Designer reports directly to internal InfoTrust leadership, indicating a direct line of sight to decision-makers and strategic initiatives. This structure allows for significant influence on brand direction and creative processes.

Operations Impact: The designer's work directly impacts InfoTrust's brand perception, marketing effectiveness, and product usability. By ensuring visual cohesion and high-quality assets, they contribute to lead generation, customer engagement, and overall brand authority in the competitive data and analytics market.

Growth Opportunities:

• Leadership Development: Transition from individual contributor to a recognized design leader within the organization, potentially overseeing a larger creative function or team as the company grows.

• Skill Specialization: Deepen expertise in areas like advanced UX/UI design, motion graphics, accessibility, or AI-driven creative processes through hands-on experience and company-supported learning.

• Strategic Influence: Gain opportunities to shape InfoTrust's global brand strategy, contribute to product design systems, and influence cross-functional Go-To-Market (GTM) strategies through design leadership.

📝 Enhancement Note: The "Lead" title and the emphasis on mentorship and strategic influence suggest a clear path for career advancement within InfoTrust, moving towards more significant leadership roles or specialized expertise. The company's focus on "continuous growth" reinforces the potential for ongoing development.

🌐 Work Environment

Office Type: This is a 100% remote position. While there may be physical office locations for InfoTrust, this role is designed for individuals working from their own home office.

Office Location(s): The role is based in Mexico, and candidates must reside and have the legal right to work in Mexico. Travel is expected to be 10-15% as needed, suggesting occasional in-person meetings or team events, likely in locations where InfoTrust has a significant presence or client base.

Workspace Context:

• Remote Collaboration: Expect a highly collaborative remote environment utilizing digital tools for communication, project management, and design collaboration.

• Technology Integration: Access to industry-standard design software and AI tools will be essential for daily tasks. The company likely provides necessary software licenses.

• Team Interaction: While remote, the culture values "passion" and "ownership," suggesting active participation and contribution in team discussions and project updates.

Work Schedule: As a full-time role with flexible work options, the schedule is likely adaptable. Standard business hours within Mexico's time zones are generally expected for core collaboration periods, but specific daily hours can be flexible.

📝 Enhancement Note: The remote-first nature, combined with the requirement to reside in Mexico, implies a need for strong self-discipline and effective remote communication skills. The travel component indicates that while remote, there's an expectation of occasional face-to-face interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications against the job requirements.

• Hiring Manager Interview: Discussion focused on your experience, design philosophy, and alignment with InfoTrust's values. Expect questions about your approach to brand stewardship, design operations, and AI integration.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a presentation of specific case studies. You may be asked to discuss your process for a particular project, how you handled feedback, or how you would approach a hypothetical design problem for InfoTrust.

• Team/Cross-Functional Interview: Meeting with other team members or stakeholders to assess collaboration style and cultural fit.

• Final Interview: Potentially with senior leadership to discuss strategic fit and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best align with the requirements: brand identity, digital/print execution, UX/UI, and design operations.

• Highlight Process & Rationale: For each project, clearly articulate the problem, your design process, the tools used (especially Figma and Adobe Suite), the challenges faced, and the final outcome. Emphasize your strategic thinking and decision-making.

• Showcase Design Ops: Include examples of how you've managed design libraries, implemented naming conventions, or improved workflow efficiency.

• Quantify Impact: Where possible, demonstrate how your designs contributed to business goals (e.g., increased engagement, improved conversion rates, enhanced brand recognition).

• Prepare for Presentation: Be ready to walk through your portfolio live, explaining your contributions and thought process clearly and concisely.

Challenge Preparation:

• Research InfoTrust: Understand their brand, target audience, and the services they offer. Familiarize yourself with their current marketing materials and website.

• Anticipate Design Scenarios: Consider how you would approach designing assets for a data analytics company focused on B2B clients, or how you'd ensure brand consistency across various digital platforms.

• Practice Articulation: Be prepared to discuss your design rationale, your approach to collaboration, and how you would manage competing priorities in a fast-paced environment.

📝 Enhancement Note: The emphasis on "Design Operations Mastery" and "Strategic Influence" means interviewers will likely probe beyond aesthetic skills to understand your organizational capabilities and strategic thinking. A portfolio that showcases process and results, not just final visuals, will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for wireframing, component creation, design systems, and collaborative design. Proficiency is a core requirement.

• Adobe Creative Suite: Advanced mastery of Illustrator, Photoshop, and InDesign for a wide range of design and production tasks.

• AI Design Tools: Strategic use of tools like Midjourney, Adobe Firefly, and Claude Design for content generation and workflow acceleration.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the designer's core tools, but understanding how design assets are used within CRM or marketing automation platforms (e.g., email marketing templates) is advantageous.

📝 Enhancement Note: The explicit mention of Figma, Adobe Creative Suite, and specific AI tools (Midjourney, Firefly, Claude) indicates the required technical proficiency. Candidates should be prepared to demonstrate their expertise with these platforms.

👥 Team Culture & Values

Operations Values:

• Earn Trust: Demonstrated through reliable delivery of high-quality design assets and transparent communication about progress and challenges.

• Be Respectful: Applied in all interactions with colleagues, freelancers, and stakeholders, fostering a positive and inclusive remote work environment.

• Promote Diversity: Embracing diverse perspectives and inclusive design practices, contributing to a supportive company culture.

• Take Ownership: Proactively identifying design needs, managing projects independently, and taking initiative to improve processes and outcomes.

• Grow Every Day: A commitment to continuous learning, staying updated on design trends, new tools (especially AI), and industry best practices.

• Contribute With Passion: Bringing enthusiasm and dedication to design projects, aiming to create impactful and meaningful visual solutions.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, product, and engineering teams to ensure design aligns with business objectives and technical feasibility.

• Feedback & Iteration: A culture that embraces constructive feedback as a gift, using it to refine designs and improve outcomes.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings with team members and stakeholders, particularly regarding design operations and AI tool utilization.

📝 Enhancement Note: InfoTrust's core values are clearly articulated and are central to their culture. Candidates should demonstrate how their work ethic and approach align with these values during the application and interview process. The emphasis on "ownership" and "growth" is particularly relevant for a lead role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Velocity and Quality: Consistently producing a high volume of quality assets (10-15 per week) in a fast-paced, remote environment.

• AI Integration Strategy: Effectively leveraging AI tools to enhance creativity and efficiency without compromising design integrity or originality.

• Remote Team Cohesion: Maintaining strong working relationships and clear communication within a distributed team structure.

• Evolving Brand Landscape: Adapting design strategies to meet the evolving needs of a global B2B client base in the data and analytics sector.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in UX/UI, motion design, or accessibility through project work and potentially formal training.

• AI & Future of Design: Leading the adoption and exploration of emerging AI technologies in creative workflows.

• Leadership and Mentorship: Developing leadership skills through mentoring freelancers and vendors and contributing to strategic design decisions.

• Industry Exposure: Potential for participation in industry conferences or workshops focused on design, data, and marketing technology.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring adaptability and a proactive approach to problem-solving. The growth opportunities are directly tied to the company's emphasis on continuous learning and the evolving landscape of design technology.

💡 Interview Preparation

Strategy Questions:

• "How do you approach maintaining brand consistency across diverse global touchpoints for a B2B organization?" (Focus on brand guidelines, systems, and stakeholder management.)

• "Describe your experience with Design Operations. How would you organize and maintain design libraries and workflows for a remote team?" (Highlight organizational skills, process implementation, and tool proficiency.)

• "How do you see AI tools like Midjourney or Adobe Firefly impacting the role of a graphic designer, and how would you strategically integrate them into your workflow?" (Showcase understanding of AI capabilities and responsible application.)

Company & Culture Questions:

• "How do InfoTrust's core values (Earn Trust, Be Respectful, Promote Diversity, Take Ownership, Grow Every Day, Contribute With Passion) resonate with your own work philosophy?" (Connect your experiences to their stated values.)

• "How do you handle constructive criticism or feedback on your designs, especially from non-designers?" (Demonstrate openness to feedback and collaborative problem-solving.)

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, key decisions, and the results.

• Focus on Process: Detail your thought process, research, wireframing, iterations, and how you arrived at the final solution.

• Demonstrate Tool Proficiency: Specifically mention and, if possible, show examples of your work in Figma and Adobe Suite.

• Quantify Impact: If possible, include metrics or evidence of how your design contributed to business objectives.

• Highlight Design Ops: If you have relevant examples, showcase how you managed assets, organized files, or streamlined workflows.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also operational discipline, strategic thinking, and cultural alignment with InfoTrust's values. Be ready to discuss your experience with AI tools and how you manage a remote, high-velocity workflow.

📌 Application Steps

To apply for this Lead Graphic Designer position:

• Submit your application through the provided link on Greenhouse.

• Tailor your Resume: Ensure your resume highlights your experience with brand identity, digital and print design, Figma, Adobe Creative Suite, and any experience related to Design Operations or AI tools. Quantify achievements where possible.

• Curate Your Portfolio: Select projects that best showcase your capabilities in brand stewardship, multi-platform design, UX/UI principles, and any demonstrated design operations or process improvement initiatives. Ensure it's easily navigable and highlights your strategic thinking.

• Prepare for a Portfolio Review: Be ready to present 3-5 key projects, focusing on your process, rationale, the challenges you overcame, and the impact of your work. Practice articulating your contributions clearly and concisely.

• Research InfoTrust: Familiarize yourself with InfoTrust's brand, services, client base, and company values to tailor your responses and demonstrate genuine interest in the role and organization.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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