Senior Graphic Designer (Branding Focus)1

📍 Job Overview

Job Title: Senior Graphic Designer (Branding Focus)

Company: Outsourcing Advantage

Location: Colombia

Job Type: FULL_TIME

Category: Creative & Design Operations / GTM Support

Date Posted: 2026-05-28

Experience Level: Senior (7+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead comprehensive branding initiatives and graphic design projects from conceptualization through final execution, ensuring client satisfaction and brand integrity.

• Develop and refine visual identities, brand guidelines, and comprehensive design systems for a diverse range of US-based clients.

• Create compelling marketing collateral, including flyers, brochures, booklets, and other literature, to support client go-to-market strategies.

• Serve as a key client-facing point of contact, translating client needs into impactful design solutions and presenting creative concepts professionally.

• Manage multiple design projects concurrently, demonstrating strong organizational skills and a commitment to high-quality, timely delivery.

📝 Enhancement Note: While the core role is Graphic Design, its focus on branding, client-facing responsibilities, and creation of marketing collateral positions it within a GTM Support or Creative Operations context. This role will directly influence client brand perception and market positioning, making it crucial for revenue generation and customer acquisition efforts. The requirement for US Eastern Time business hours indicates a need for seamless integration with US-based client teams and GTM functions.

📈 Primary Responsibilities

• Spearhead the complete lifecycle of branding and graphic design projects, from initial client brief and conceptualization to final art delivery and implementation oversight.

• Conceptualize, design, and evolve robust brand identities, including logos, color palettes, typography, and visual language systems that align with client objectives.

• Produce a wide array of marketing and sales collateral, such as brochures, flyers, presentations, social media graphics, and digital advertisements, ensuring brand consistency and effectiveness.

• Engage directly with clients to understand their business needs, present design proposals, gather feedback, and iterate on designs to achieve optimal results.

• Independently manage project timelines, deliverables, and client communication, acting as the primary design owner and ensuring project success.

• Collaborate closely with cross-functional teams (e.g., marketing, sales, content) to ensure that all designed materials are aligned with broader GTM strategies and brand messaging.

• Maintain meticulous organization of project files, assets, and documentation, adhering to established workflows and best practices for version control and asset management.

📝 Enhancement Note: The emphasis on "end-to-end" projects, "independent management," and "client-facing" roles suggests a highly autonomous position. The responsibilities are geared towards directly impacting client brand perception and marketing effectiveness, which are critical components of successful GTM strategies. The need for organized project files and documentation implies a requirement for structured design operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for senior-level creative roles.

Experience: Minimum of 7+ years of professional experience in graphic design, with a significant emphasis on brand development and identity systems. Proven track record of independently managing and delivering end-to-end branding projects for clients.

Required Skills:

• Demonstrated expertise in end-to-end branding projects, from initial concept development to final delivery and ongoing brand stewardship.

• Proven ability to work autonomously, taking full ownership of design deliverables and client relationships.

• Exceptional proficiency in core design software: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.

• Strong command of digital design and prototyping tools: Figma.

• Competency in presentation and content creation tools: PowerPoint and Canva.

• Experience in designing a variety of marketing collateral, including flyers, brochures, booklets, and other print and digital assets.

• Proven ability to lead client calls, present design concepts effectively, and manage client expectations.

• Advanced English proficiency (C1 level or higher), enabling clear and professional communication with US-based clients and internal teams.

Preferred Skills:

• Inclusion of detailed case studies within the portfolio, showcasing the strategic thinking and impact of design work.

• Senior-level creative direction and a deep understanding of evolving branding trends and best practices.

• Experience in visual language development and creating comprehensive brand style guides.

📝 Enhancement Note: The requirement for C1 English proficiency and experience with US-based agencies strongly indicates a need for cultural and professional alignment with North American business practices. The emphasis on independent ownership and client presentation highlights the need for strong communication, project management, and client relationship management skills, which are critical for GTM support roles that interface directly with clients.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 7 years of professional graphic design and branding work.

• Clear demonstration of ownership of end-to-end branding projects, from conceptualization to final execution and implementation.

• Evidence of active client branding work currently in use, highlighting real-world application and impact.

• Portfolio materials must be submitted via Google Drive, with all work presented in English only.

Process Documentation:

• The portfolio should implicitly or explicitly demonstrate an understanding of design process management, including project initiation, concept development, iteration, client feedback integration, and final asset delivery.

• Candidates are expected to articulate their design workflow, decision-making processes, and how they ensure brand consistency across various touchpoints.

• Experience in documenting design systems, brand guidelines, or style guides will be advantageous.

📝 Enhancement Note: The explicit requirement for a portfolio showcasing "real client branding work in active use" and the preference for "case studies" are critical for assessing a candidate's ability to deliver tangible results and manage complex design projects within a client-service context. This aligns with the operations-centric need to evaluate practical application of skills and process adherence. The Google Drive submission requirement indicates a preference for organized digital asset management.

💵 Compensation & Benefits

Salary Range: Based on the Senior level (7+ years experience), C1 English proficiency, and the requirement to work US Eastern Time business hours, a competitive salary range for a remote Senior Graphic Designer in Colombia can be estimated between $2,500 - $4,500 USD per month. This range considers the cost of living in Colombia, the demand for skilled design professionals, and the premium often placed on roles requiring direct client interaction and adherence to US business hours.

Benefits:

• Opportunity to work on a diverse range of exciting and impactful client projects.

• Access to a supportive and collaborative global work environment.

• Secure weekly payment processing for consistent financial management.

• Guaranteed weekends off, promoting work-life balance.

• Overtime bonus compensation for additional hours worked, recognizing extra effort.

• Clear growth opportunities within the organization and for client project advancement.

Working Hours: The role requires availability during US Eastern Time (EST/ET) business hours. This typically translates to approximately 40 hours per week, with flexibility for overtime as needed, compensated by a bonus.

📝 Enhancement Note: The salary estimate is based on research of senior graphic designer roles in Colombia requiring US client interaction and specified technical/language skills. The benefits are directly extracted from the job description, highlighting aspects particularly attractive to operations-focused professionals seeking stability, work-life balance, and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO), specializing in back-office and customer support services for US-based clients.

Company Size: Boutique firm, suggesting a more personalized and agile operational structure.

Founded: Not specified, but the company's focus on modern BPO solutions implies a contemporary approach to service delivery.

Team Structure:

• The design team likely operates as a specialized unit within the broader BPO framework, serving multiple clients.

• Reporting structure will likely involve a Creative Lead or Operations Manager overseeing design project allocation and quality assurance.

• Cross-functional collaboration will be essential, working with client account