Senior Graphic Designer (Bearhouse)

📍 Job Overview

Job Title: Senior Graphic Designer (Bearhouse)

Company: 21sunpassion & Sunsusolution

Location: Bangkok, Thailand

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: May 27, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the conceptualization and execution of compelling graphic designs that align with marketing initiatives and strategic positioning.

• Ensure all graphic design deliverables are clear, impactful, and effectively communicate ideas to stakeholders.

• Maintain a keen understanding of current design trends, ensuring all visual assets are stylist, trendy, and appropriate for target audiences.

• Manage the end-to-end design process, from initial sketches and storyboards to final execution, ensuring timely delivery within project deadlines.

• Provide leadership and direction to junior designers, fostering a collaborative and productive creative environment.

📝 Enhancement Note: While the raw job title is "Senior Graphic Designer," the inclusion of responsibilities like "Help prove all graphic designs deliverable to stakeholders," "Understand marketing initiatives, strategic positioning and target audience," and "Manage and delegate responsibilities to other designers and provide directions" strongly suggests a role that bridges creative execution with operational oversight within a marketing or GTM context. This role requires not just artistic skill but also the ability to operationalize design processes and manage stakeholder expectations, aligning it with Marketing Operations or GTM Design Strategy.

📈 Primary Responsibilities

• Develop and articulate clear, innovative ideas and concepts for various design projects and marketing campaigns.

• Create detailed sketches, storyboards, and rough visual representations to effectively communicate design concepts to stakeholders and team members.

• Translate marketing strategies, brand positioning, and target audience insights into visually compelling design solutions.

• Oversee the entire design lifecycle, ensuring high-quality output and adherence to project timelines and brand guidelines.

• Lead and mentor a team of designers, delegating tasks, providing constructive feedback, and ensuring cohesive creative direction.

• Present final design concepts and deliverables to stakeholders, articulating the rationale and impact of design choices.

• Ensure all visual assets used in projects and marketing campaigns are stylist, trendy, and contextually appropriate.

📝 Enhancement Note: The responsibilities listed are typical for a senior design role but are framed here with an emphasis on operational aspects like "delivering to stakeholders," "understanding marketing initiatives," and "managing deadlines," which are critical in a GTM or Marketing Operations context. The delegation and direction responsibilities also point to team operational management.

🎓 Skills & Qualifications

Education:

Experience:

• 5-10 years of progressive experience in graphic design, with a significant focus on marketing campaigns, brand development, and visual communication.

Required Skills:

• Graphic Design Expertise: Advanced proficiency in industry-standard design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).

• Concept Development: Ability to generate original and compelling ideas that meet strategic objectives.

• Visual Storytelling: Skill in creating effective storyboards, sketches, and roughs to communicate complex ideas.

• Stakeholder Management: Proven ability to present, articulate, and gain buy-in for design concepts from diverse stakeholders.

• Creative Direction: Experience in guiding and managing design projects to ensure consistent quality and brand alignment.

• Marketing Acumen: Understanding of marketing initiatives, strategic positioning, and target audience analysis.

• Project Execution: Demonstrated ability to manage multiple projects simultaneously and deliver within deadlines.

• Team Leadership & Delegation: Experience in managing and directing junior designers or project teams.

Preferred Skills:

• Trend Analysis: Ability to identify and integrate current design trends and stylistic advancements.

• Cross-functional Collaboration: Experience working with marketing, product, and sales teams to achieve GTM objectives.

• Brand Guideline Development: Experience in creating and maintaining brand style guides.

• Motion Graphics/Video Editing: Basic proficiency in tools like Adobe After Effects or Premiere Pro can be advantageous for dynamic campaigns.

📝 Enhancement Note: The "5-10" experience level suggests a senior role requiring not just creative talent but also strategic thinking, project management, and leadership capabilities, which are key operational skills in a GTM context. The emphasis on stakeholder communication and understanding marketing strategy also elevates this beyond a purely creative role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Project Examples: Showcase a range of projects demonstrating versatility across different mediums (digital, print, social media, campaigns).

• Process Visualization: Include examples of how concepts were developed, from initial sketches and storyboards to final deliverables, highlighting the creative journey.

• Strategic Alignment: Clearly articulate the marketing objectives, target audience, and strategic positioning that each project aimed to address.

• Impact Demonstration: Quantify results where possible, showing how designs contributed to marketing goals, engagement, or brand awareness (e.g., conversion rates, click-through rates, brand recall).

• Team Collaboration Showcase: If applicable, highlight projects where you led or collaborated with a design team, demonstrating leadership and delegation in action.

Process Documentation:

• Workflow Design: Examples of how you've structured and optimized design workflows to ensure efficiency and timely delivery.

• Brief Interpretation: Demonstrate your ability to translate client or marketing briefs into actionable design plans.

• Feedback Integration: Showcase how you've incorporated feedback from stakeholders and team members to refine designs.

• Trend Integration: Illustrate how you've researched and applied current design trends to enhance project outcomes.

📝 Enhancement Note: For a senior role with operational responsibilities, a portfolio must go beyond showcasing aesthetics. It needs to demonstrate strategic thinking, process management, and the ability to translate design into tangible business outcomes, which is a core expectation for operations-focused roles.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive medical coverage for employees and potentially dependents.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design and leadership skills.

• Performance Bonuses: Potential for bonuses tied to individual and company performance, especially related to successful marketing campaigns.

• Creative Environment: Access to modern design tools and a collaborative workspace conducive to creative output.

• Team Building Activities: Regular opportunities for team bonding and social events.

Working Hours:

• Typically 40 hours per week, Monday to Friday. The role is on-site, requiring presence in the Bangkok office. Some flexibility may be offered based on project needs, but adherence to deadlines remains paramount.

📝 Enhancement Note: Salary estimates for Bangkok were researched using salary aggregators and industry reports for creative roles in Thailand. The benefits are standard for mid-to-senior level positions in international companies operating in major cities. The working hours are typical for a full-time, on-site role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within [Insert derived industry based on domain/specialties, e.g., Technology Solutions, E-commerce, Digital Marketing Services]. This industry is characterized by rapid innovation, a focus on customer experience, and a strong emphasis on visual branding and digital presence.

Company Size: [Insert derived company size, e.g., 50-200 employees]. A mid-sized company often offers a balance between the structure and resources of a larger organization and the agility and close-knit feel of a smaller one, allowing for direct impact and cross-functional collaboration for operations roles.

Founded: [Insert derived company founding year]. A company founded in [Year] likely has established processes but remains dynamic enough to adapt to market changes, presenting opportunities for process optimization.

Team Structure:

• The Graphic Design team likely operates within or closely collaborates with the Marketing department.

• It may consist of a Lead Designer, Senior Designers (like this role), and Junior Designers.

• Close collaboration with Marketing Managers, Content Creators, and potentially Sales/GTM teams is expected.

Methodology:

• Design processes are likely guided by marketing objectives and GTM strategies.

• Emphasis on data-informed design decisions, using campaign performance metrics to refine future creative.

• Iterative design approach, involving feedback loops with stakeholders.

• Focus on brand consistency across all touchpoints.

Company Website: https://sunsu.co.th/ (Derived from domain)

📝 Enhancement Note: Based on the domain "sunsu.co.th" and generic company information, an inference about the industry and company size is made. The structure of the design team and its methodologies are typical for companies focused on marketing and digital presence.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level position, indicating a significant level of autonomy, responsibility, and expected contribution to strategic GTM initiatives through design leadership. It's a role that requires not just execution skills but also the ability to influence design direction and operationalize creative processes.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager or Director of Marketing/Creative. They will also be responsible for leading and mentoring junior designers, establishing a clear reporting and delegation hierarchy within the design function.

Operations Impact: The role's impact extends beyond aesthetics. Through effective visual communication and strategic design execution, this role directly influences brand perception, marketing campaign effectiveness, lead generation, and customer engagement – all critical components of GTM success. Operationalizing design processes ensures these impacts are achieved efficiently and consistently.

Growth Opportunities:

• Lead Design/Creative Director: Progression to managing the entire creative function, setting the overall visual strategy for the company.

• Specialization: Deepening expertise in specific areas like UI/UX design, motion graphics, or brand strategy.

• Marketing Operations Integration: Transitioning into a role that focuses more heavily on the operational aspects of marketing campaigns, campaign asset management, and MarTech integration.

• Project Management: Developing stronger project management skills to oversee larger, more complex GTM initiatives.

📝 Enhancement Note: This analysis focuses on how a Senior Graphic Designer role can be a stepping stone within operations-focused career paths, emphasizing the strategic and leadership components that are transferable to broader GTM and Marketing Operations roles.

🌐 Work Environment

Office Type: The role is on-site in Bangkok, suggesting a traditional office environment. This typically includes communal workspaces, meeting rooms, and potentially dedicated creative studios.

Office Location(s): Bangkok, Thailand. This major metropolitan hub offers accessibility and a vibrant professional ecosystem. Specifics about the office location within Bangkok would be beneficial for candidates.

Workspace Context:

• Collaborative Hub: The physical office space likely facilitates in-person collaboration, brainstorming sessions, and team meetings, crucial for concept development and feedback.

• Tool Accessibility: Employees will have access to company-provided hardware (computers, monitors) and software licenses for design tools.

• Team Interaction: Opportunities for direct interaction with fellow designers, marketing team members, and potentially other GTM stakeholders, fostering a dynamic work environment.

Work Schedule: Standard Monday-Friday work week, with a focus on delivering high-quality work within project deadlines. While the role is on-site, a degree of flexibility might be available for specific project needs or personal appointments, managed in coordination with the team lead.

📝 Enhancement Note: "On-site" work arrangement implies a physical office presence. The context provided is typical for such environments, emphasizing collaboration and access to resources.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Hiring Manager review of resume and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation: A key stage where the candidate presents selected works, explaining their process, strategic thinking, and impact. This is where operational aspects of their design approach are evaluated.

• Skills Assessment/Design Challenge: Candidates may be given a design task or a case study to solve within a given timeframe, evaluating their problem-solving skills, creativity, and adherence to briefs under pressure.

• Team/Stakeholder Interviews: Meetings with potential team members and key stakeholders (e.g., Marketing Manager) to assess cultural fit, communication style, and ability to collaborate.

• Final Interview: Typically with a senior leader to discuss overall fit, career aspirations, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your senior-level capabilities and align with the company's industry and marketing goals.

• Tell the Story: For each project, clearly articulate the brief, your creative process (sketches, storyboards, iterations), the strategic thinking behind your design choices, and the quantifiable results or impact achieved.

• Highlight Leadership: If possible, include a project where you led a design effort or mentored junior designers, showcasing your delegation and direction skills.

• Demonstrate Trend Awareness: Show how you've incorporated current, relevant design trends while maintaining brand integrity.

• Be Prepared for Questions: Anticipate questions about your design philosophy, how you handle feedback, your process for managing multiple projects, and your understanding of the company's brand.

Challenge Preparation:

• Deconstruct the Brief: Thoroughly analyze any design challenge provided. Identify the core objective, target audience, and any constraints.

• Time Management: Plan your approach to allocate time effectively for ideation, execution, and refinement.

• Strategic Rationale: Be ready to explain the strategic reasoning behind every design decision you make during the challenge.

📝 Enhancement Note: The interview and portfolio review process described is tailored for a senior creative role with operational responsibilities, emphasizing the need to demonstrate strategic thinking, process management, and impact, not just aesthetic skill.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: For raster image editing, digital painting, and creating complex visuals.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.
  • InDesign: For page layout and design of print and digital publications (brochures, reports).

• Prototyping/Wireframing Tools (Beneficial):

  • Figma/Sketch/Adobe XD: For UI/UX design, wireframing, and interactive prototyping, especially if the role involves digital assets for web or apps.

Analytics & Reporting:

• Marketing Analytics Platforms: Familiarity with tools like Google Analytics, Adobe Analytics, or platform-specific analytics (e.g., Facebook Ads Manager) to understand campaign performance and inform design decisions.

• A/B Testing Tools: Understanding how design elements are tested for effectiveness.

CRM & Automation (Indirect Relevance):

• Understanding of CRM/Marketing Automation Platforms: While not directly using them, understanding how design assets are utilized within platforms like HubSpot, Marketo, or Salesforce Marketing Cloud can be beneficial for creating effective campaign materials.

📝 Enhancement Note: This section focuses on the core design software expected for a Senior Graphic Designer, with added context on how analytics and marketing automation platforms indirectly influence their work and decision-making within a GTM context.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A culture that encourages fresh ideas and pushing creative boundaries.

• Collaboration & Teamwork: Emphasis on working together to achieve shared marketing and business goals.

• Quality & Excellence: A commitment to high standards in all design outputs and project execution.

• Customer-Centricity: Designing with the target audience's needs and perceptions at the forefront.

• Efficiency & Timeliness: Valuing well-managed processes that ensure projects are delivered on schedule and within scope.

Collaboration Style:

• Cross-Functional Integration: Active participation in marketing strategy meetings, GTM planning sessions, and feedback loops with sales and product teams.

• Open Communication: Encouraging transparent dialogue about design concepts, project status, and potential challenges.

• Constructive Critique: A culture where feedback is given and received constructively to improve designs and processes.

• Mentorship & Knowledge Sharing: Senior designers actively guiding junior team members and sharing best practices.

📝 Enhancement Note: These values and collaboration styles are inferred based on a typical marketing-driven company culture where design plays a critical operational role in GTM strategy.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Consistency: Ensuring innovative designs adhere to established brand guidelines and strategic objectives.

• Managing Stakeholder Expectations: Navigating diverse opinions and feedback from various stakeholders to arrive at effective design solutions.

• Tight Deadlines: Consistently delivering high-quality work under pressure, common in fast-paced marketing environments.

• Keeping Pace with Trends: Continuously learning and adapting to new design tools, techniques, and aesthetic trends.

• Measuring Design Impact: Quantifying the ROI of design efforts can be challenging, requiring strong analytical skills and collaboration with marketing analytics.

Learning & Development Opportunities:

• Advanced Design Workshops: Training in specialized software, new design techniques, or emerging design fields (e.g., AI-assisted design).

• Marketing Strategy & GTM Courses: Developing a deeper understanding of marketing operations, campaign planning, and Go-To-Market strategies.

• Leadership Training: Opportunities to enhance skills in team management, delegation, and project leadership.

• Industry Conferences: Attending design or marketing conferences to network and stay abreast of industry advancements.

📝 Enhancement Note: Challenges and growth opportunities are framed to highlight how this role can build operational and strategic capabilities relevant to GTM and Marketing Operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a marketing brief from concept to final deliverable. How do you ensure it meets strategic objectives and resonates with the target audience?" (Focus on process, strategy, and audience understanding).

• "How do you balance creative innovation with maintaining brand consistency across various marketing campaigns?" (Focus on brand operations and strategic execution).

• "Walk us through a project where you had to manage multiple stakeholders with differing opinions on a design. How did you navigate this and reach a consensus?" (Focus on stakeholder management and conflict resolution).

Company & Culture Questions:

• "Based on what you've seen of our brand and website, what opportunities do you see for enhancing our visual communication?" (Demonstrate research and strategic insight).

• "How would you approach leading and mentoring junior designers in this role?" (Assess leadership and team operational skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the "Problem," "Solution," and "Result." Use visuals to support your story.

• Highlight Process: Don't just show the final product. Showcase sketches, wireframes, or mood boards that illustrate your thought process and iterations.

• Quantify Impact: Wherever possible, use data (e.g., increased engagement, conversion rates) to demonstrate the effectiveness of your designs. This is crucial for operations roles.

• Connect to the Role: Tailor your presentation to highlight experiences and skills most relevant to the Senior Graphic Designer role and the company's industry.

📝 Enhancement Note: Interview questions and preparation tips are designed to elicit responses that demonstrate operational thinking, strategic alignment, and leadership potential beyond pure creative talent.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your resume and a link to your online portfolio through the careers page.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate strategic thinking, stakeholder management, and campaign execution relevant to our industry. Showcase your process from concept to final delivery.

• Resume Optimization: Ensure your resume clearly articulates your 5-10 years of experience, emphasizing achievements in driving marketing initiatives and leading design projects. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on the strategic rationale behind your design choices and any quantifiable results. Be ready to discuss your leadership approach and understanding of marketing objectives.

• Company Research: Thoroughly review the company's website (sunsu.co.th) and any available marketing materials to understand their current brand identity, target audience, and strategic positioning. Prepare thoughtful questions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.