Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Tekion (via Weekday)

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Creative & Design / Marketing Operations

Date Posted: August 07, 2026

Experience Level: Mid-Senior Level (6+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the creative vision and execution of high-impact design initiatives across Tekion, a company redefining automotive retail with an AI-native platform.

• Translate complex business goals into compelling, clear, and engaging visual concepts that align with Tekion's brand identity.

• Drive creative alignment and cohesive messaging by collaborating closely with product, marketing, and executive teams.

• Contribute to the evolution and maintenance of Tekion’s brand system, including visual guidelines and scalable asset libraries.

• Mentor and guide other designers, championing design best practices and ensuring high-quality output.

📝 Enhancement Note: This role is positioned as an "Associate Principal Graphic Designer," indicating a senior individual contributor role with significant strategic influence and leadership expectations, particularly in leading creative direction for major initiatives and mentoring junior designers. The emphasis on "AI-native platform" and "automotive retail" suggests a need for design that can effectively communicate complex technological solutions in a specific industry context.

📈 Primary Responsibilities

• Spearhead the design strategy and execution for critical cross-functional projects, including new product launches, executive presentations, brand campaigns, and customer-facing communications.

• Develop and refine visual narratives that effectively communicate Tekion's value proposition and strengthen its brand identity.

• Partner with product management, marketing, sales, and executive leadership to ensure creative deliverables are strategically aligned with business objectives.

• Contribute to the development and enforcement of Tekion’s brand guidelines, ensuring consistency across all visual touchpoints.

• Own the creative direction and end-to-end execution of high-stakes design projects with a high degree of autonomy.

• Provide mentorship and guidance to junior designers, fostering a culture of design excellence, continuous learning, and professional growth.

• Present creative concepts, design rationale, and final deliverables to senior leadership, actively participating in strategic planning and design alignment discussions.

• Champion design best practices, ensuring adherence to accessibility standards and responsive design principles for multi-platform execution.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic leadership. The expectation to "lead design for major cross-functional initiatives" and "own the creative direction... with minimal oversight" points to a role that requires strong project management and strategic thinking in addition to design expertise. Mentorship responsibilities suggest a need for strong communication and leadership skills.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for senior-level design roles.

Experience: 7–9 years of professional experience in graphic design, creative direction, or visual communications.

Required Skills:

• Proven expertise in graphic design principles, visual communication, and brand development.

• Strong portfolio demonstrating excellence in concept development, brand execution, and compelling storytelling across digital and print platforms.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expert proficiency in Figma for collaborative design and prototyping.

• Expert proficiency in presentation software, specifically Keynote and PowerPoint, for creating high-impact executive presentations.

• Demonstrated success in partnering with senior leadership and influencing stakeholders through effective design.

• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design rationale clearly.

• Proven ability to lead design strategy, drive creative alignment, and elevate creative output across teams. Preferred Skills:

• Familiarity with accessibility standards (e.g., WCAG) and best practices for inclusive design.

• Experience with responsive design principles and multi-platform execution strategies.

• Understanding of UI/UX design principles and their application within a broader brand context.

• Experience in the automotive or technology/software industry, particularly with complex platforms.

• Knowledge of AI technologies and their visual representation.

📝 Enhancement Note: The required skills list is comprehensive, emphasizing core design software proficiency and strategic collaboration. The preferred skills suggest a desire for candidates who can adapt design to modern digital requirements and potentially understand the nuances of communicating technical or AI-related concepts. The company's focus on an "AI-native platform" implies that candidates with experience in visualizing complex technology will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 7-9 years of design experience, with a strong emphasis on conceptualization, brand system development, and storytelling.

• Demonstrations of leading design for major initiatives, such as product launches, integrated campaigns, or executive-level presentations.

• Examples of how you translated business objectives into clear, impactful visual solutions.

• Evidence of collaboration with cross-functional teams (product, marketing, executive) and stakeholder influence.

• Inclusion of digital design work (web, social media, digital ads) and print collateral.

• Showcase of work demonstrating an understanding of brand guidelines and their consistent application. Process Documentation:

• Evidence of contributions to the evolution of brand systems, including visual guidelines and scalable asset libraries.

• Examples of how you have mentored or guided other designers, promoting best practices and quality standards.

• Case studies detailing your process for developing creative concepts from brief to final execution, highlighting problem-solving approaches and strategic decision-making.

• Work samples that illustrate proficiency with modern design tools like Figma and Adobe Creative Suite, potentially including examples of design systems or component libraries.

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating strategic design leadership and end-to-end project ownership. Candidates should be prepared to articulate their design process, highlight their ability to influence stakeholders, and showcase work that reflects advanced technical proficiency and strategic thinking relevant to a senior role.

💵 Compensation & Benefits

Salary Range: ₹15,00,000 - ₹28,00,000 per year (approximately $18,000 - $33,500 USD at current exchange rates, subject to fluctuations).

Benefits:

• While specific benefits are not detailed in the provided description, typical benefits for a full-time role at a company like Tekion might include:

• Comprehensive health insurance (medical, dental, vision).

• Paid time off (vacation, sick leave, holidays).

• Retirement savings plans or provident fund contributions.

• Professional development opportunities, including training and workshops.

• Potential for performance-based bonuses or incentives.

• Access to company-provided resources and technology. Working Hours:

• Standard full-time work week, likely around 40 hours per week. The role's senior nature and on-site requirement may necessitate flexibility to meet project deadlines.

📝 Enhancement Note: The salary range provided is specific and competitive for a Senior Graphic Designer role in Bengaluru, India, with 7-9 years of experience. Based on industry benchmarks and the specified experience level, this range is considered appropriate. This enhancement note is crucial for candidates to understand the compensation expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Development, specifically focused on Automotive Retail Technology. Tekion is building an "AI-native platform" to redefine the industry.

Company Size: Mid-Senior level role, implying Tekion is a growing company with established processes but still agile enough to innovate rapidly. The description of "Associate Principal" suggests a mature organizational structure with defined career paths.

Founded: Tekion was founded in 2016, indicating a relatively young company that has achieved significant scale and technological advancement in a short period.

Team Structure:

• The role operates with "full autonomy" and is expected to "lead key initiatives and influence design strategy across the organization." This suggests a flat or matrixed organizational structure where senior individual contributors have significant impact.

• The designer will "partner closely with executive stakeholders" and "collaborate with product, marketing, and executive teams," indicating a highly cross-functional and collaborative environment.

• There is an explicit mention of "mentoring designers across levels," suggesting a team structure that includes junior and potentially mid-level designers. Methodology:

• Tekion's core philosophy revolves around an "AI-native platform purpose-built for the industry," emphasizing intelligent automation, real-time insights, and advanced decision support.

• Design methodology likely involves a data-driven approach, focusing on user needs within the automotive retail sector and leveraging AI capabilities to inform design solutions.

• Emphasis on "scalable design strategies" and "cohesive messaging" suggests a focus on efficiency, consistency, and strategic impact in design execution.

Company Website: [weekday.com] (This is the job board's URL, the actual company is Tekion. A search for Tekion will yield their official website.)

📝 Enhancement Note: The company context highlights Tekion's innovative approach to automotive retail through AI technology. This means the design team likely works on cutting-edge solutions, requiring designers to be adaptable, forward-thinking, and capable of visualizing complex technological concepts. The "client of Weekday" note means the primary focus should be on Tekion's operations and culture.

📈 Career & Growth Analysis

Operations Career Level: This role is at the "Associate Principal" level, a senior individual contributor designation. It signifies a high degree of expertise, autonomy, and influence within the design function. It’s a step beyond a Senior Designer, often implying a leadership role in specific projects or strategic areas, without direct people management in all cases, but certainly mentorship.

Reporting Structure: The designer operates with "full autonomy" and reports to a design leadership role (e.g., Head of Design, Creative Director), though direct reporting lines are not specified. The role involves close partnership with executive stakeholders across product, marketing, and other departments.

Operations Impact:

• The Senior Graphic Designer's work directly impacts Tekion's brand perception, product adoption, and marketing effectiveness.

• By developing compelling visual narratives and ensuring brand consistency, the role contributes to stronger market positioning and customer engagement within the automotive retail sector.

• Leading design for product launches and brand campaigns directly influences revenue generation and market penetration.

• Mentoring junior designers fosters team growth and elevates the overall quality and strategic impact of the design function. Growth Opportunities:

• Leadership in Design Initiatives: Opportunities to lead major cross-functional design projects, driving strategy and execution from conception to completion.

• Brand System Evolution: Contribute significantly to shaping and scaling Tekion's brand identity and visual language for a global audience.

• Mentorship and Skill Development: Formal and informal opportunities to mentor junior designers, enhancing leadership and coaching skills.

• Strategic Influence: Direct engagement with executive leadership provides exposure to high-level strategic discussions and decision-making processes.

• Specialization: Potential to specialize in areas like AI visualization, automotive technology design, or enterprise platform branding.

📝 Enhancement Note: The "Associate Principal" title is key here, indicating a path for senior designers to gain more strategic responsibility and influence, often serving as a stepping stone to leadership or principal-level roles, rather than immediate people management. The emphasis is on strategic contribution and subject matter expertise.

🌐 Work Environment

Office Type: The role is explicitly "On-site" in Bengaluru. This suggests a traditional office environment designed for collaboration, innovation, and focused work.

Office Location(s): Bengaluru, Karnataka, India. This location is a major technology and innovation hub in India, offering a dynamic professional ecosystem.

Workspace Context:

• Collaborative Environment: The role requires close partnership with product, marketing, and executive teams, indicating an office designed to facilitate cross-functional interaction and brainstorming.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and presentation tools is expected. The company's "AI-native platform" focus might also mean access to advanced visualization or data-handling tools.

• Team Interaction: Opportunities for direct interaction with fellow designers, project managers, and business stakeholders to ensure alignment and foster a cohesive creative culture.

Work Schedule: Standard full-time working hours are expected, with potential for flexibility to meet critical project deadlines, especially around product launches or major campaign rollouts.

📝 Enhancement Note: The on-site requirement in Bengaluru is a critical detail. This suggests a preference for in-person collaboration, team synergy, and direct engagement with stakeholders, which is often valued for senior creative roles requiring strong alignment and dynamic feedback loops.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation/Review: A dedicated session where the candidate presents their portfolio, highlighting key projects, design process, problem-solving approaches, and impact. This is a critical stage for senior design roles.

• Skills Assessment: Potential for a design challenge or exercise to evaluate conceptual thinking, problem-solving abilities, and proficiency with design tools (e.g., Figma, Adobe Suite).

• Stakeholder Interviews: Meetings with design leadership, marketing, product, and potentially executive team members to assess strategic thinking, collaboration style, communication skills, and cultural fit.

• Final Interview: Discussion with senior leadership to confirm fit and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best showcase your expertise in brand development, strategic design, and complex problem-solving. Prioritize projects demonstrating leadership, conceptual thinking, and measurable impact.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the solutions you developed, and the results achieved. Focus on your strategic contributions and how you influenced the outcome.

• Highlight Leadership & Mentorship: Include examples where you led initiatives, mentored junior designers, or influenced design strategy.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates expert-level skills in Adobe Creative Suite and Figma. If applicable, include examples of design systems or responsive design work.

• Tailor to Tekion: Research Tekion's brand, industry, and AI focus. Highlight projects that demonstrate your ability to design for technology companies or communicate complex ideas visually.

Challenge Preparation:

• Be prepared for a design challenge that might involve developing concepts for a new feature, campaign, or presentation, requiring you to think strategically and demonstrate your process under time constraints.

• Practice articulating your design decisions clearly and concisely, justifying your choices based on user needs, brand strategy, and business objectives.

• Be ready to discuss how you would approach a complex design problem within the context of Tekion's AI-native automotive retail platform.

📝 Enhancement Note: For a senior role like this, the portfolio review is paramount. Candidates must be ready to not just show their work but to critically discuss their strategic thinking, process, and impact, demonstrating their ability to operate at an "Associate Principal" level.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required. This includes Photoshop (for image manipulation and digital assets), Illustrator (for vector graphics and logos), and InDesign (for layout and print collateral).

• Figma: Expert proficiency required. Essential for collaborative design, prototyping, and potentially design system management.

• Presentation Software: Expert proficiency in Keynote and PowerPoint for creating high-impact executive presentations and visual narratives.

Analytics & Reporting:

• While not explicitly mentioned, familiarity with tools that help measure design impact (e.g., web analytics platforms, A/B testing tools) would be beneficial. Understanding how design contributes to key business metrics is crucial. CRM & Automation:

• No specific CRM or automation tools are listed for this design role. However, an understanding of how design assets are used within marketing automation or CRM platforms (e.g., email marketing, landing pages) could be advantageous.

📝 Enhancement Note: The emphasis on specific software (Adobe Creative Suite, Figma, Keynote, PowerPoint) is critical. Candidates must demonstrate expert-level proficiency in these tools as they are central to the role's daily execution.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to producing high-impact, polished creative work that meets rigorous standards.

• Strategic Thinking: Applying design not just for aesthetics but to solve business problems and achieve organizational goals.

• Collaboration: Working effectively with diverse teams, fostering open communication and shared understanding.

• Innovation: Embracing new technologies (like AI) and creative approaches to push boundaries.

• Mentorship & Growth: A culture that supports learning, development, and the sharing of knowledge among designers.

Collaboration Style:

• Cross-functional Integration: Expectation to work closely with product, marketing, and executive teams, requiring strong communication and the ability to translate between technical and creative disciplines.

• Feedback-Driven: A culture that values constructive feedback to refine designs and ensure alignment with strategic objectives.

• Proactive Communication: Taking initiative to communicate design progress, challenges, and solutions to relevant stakeholders.

📝 Enhancement Note: The emphasis on "AI-native platform" and "redefining automotive retail" suggests a culture that is forward-thinking, technologically advanced, and focused on disruption. Designers are expected to be partners in innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Communicating Complex Technology: Effectively visualizing and simplifying Tekion's AI-native platform for diverse audiences.

• Balancing Brand Consistency with Innovation: Maintaining Tekion's brand identity while exploring new creative directions for an evolving industry.

• High-Stakes Deliverables: Consistently producing exceptional design for executive-level presentations and major product launches under tight deadlines.

• Mentoring and Leadership: Guiding junior designers while managing personal workload and strategic responsibilities.

Learning & Development Opportunities:

• Exposure to Cutting-Edge Technology: Working with an AI-native platform offers unique opportunities to learn about and visualize advanced technologies.

• Strategic Design Leadership: Developing skills in strategic planning, stakeholder influence, and leading design initiatives.

• Industry Specialization: Deepening expertise in the automotive retail technology sector.

• Mentorship Programs: Formal or informal opportunities to learn from and mentor other designers.

📝 Enhancement Note: The challenges presented are typical for a senior role in a fast-paced, innovative tech company. The growth opportunities are directly tied to the strategic nature of the role and the innovative industry Tekion operates within.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a major design initiative from concept to completion. What were the biggest challenges, and how did you overcome them?" (Focus on process, leadership, and problem-solving.)

• "How do you approach translating complex technical concepts or business goals into clear, compelling visual communications?" (Prepare examples of simplifying intricate ideas.)

• "Imagine you need to design a presentation for a CEO about Tekion's AI platform. What would be your key considerations and design approach?" (Demonstrate strategic thinking and audience awareness.) Company & Culture Questions:

• "What interests you about Tekion's mission to redefine automotive retail with an AI-native platform?" (Research Tekion's website and recent news.)

• "How do you stay updated on design trends, especially those relevant to technology and AI?" (Showcase continuous learning and industry awareness.)

• "Describe your experience mentoring junior designers. What is your philosophy on fostering design talent?" (Highlight leadership and team development skills.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your career trajectory and design philosophy. Then, dive into 3-4 key projects, dedicating ample time to each.

• Focus on Process & Rationale: For each project, emphasize the 'why' behind your design decisions. Explain your research, conceptualization, iteration, and how you collaborated with stakeholders.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive feedback).

• Visual Storytelling: Use your presentation slides to visually guide the interviewer through your work, but ensure your verbal narrative adds depth and context.

• Technical Proficiency: Be prepared to discuss your specific use of Adobe Creative Suite and Figma, perhaps even demonstrating a workflow or component if appropriate.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, leadership, and a deep understanding of how design contributes to business objectives, especially within a tech-forward company like Tekion.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on jobs.lever.co.

• Portfolio Customization: Ensure your portfolio is up-to-date and tailored to showcase your best work relevant to brand development, strategic design leadership, and technology/AI visualization. Prioritize projects demonstrating conceptual strength and measurable impact.

• Resume Optimization: Highlight your 7-9 years of experience, expert proficiency in Adobe Creative Suite, Figma, Keynote, and PowerPoint. Emphasize leadership roles, mentorship experience, and cross-functional collaboration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic rationale, and leadership experiences. Prepare to present your portfolio effectively and discuss how your skills align with Tekion's mission.

• Company Research: Thoroughly research Tekion, its AI-native platform, its position in the automotive retail industry, and its brand identity. Understand their target audience and the challenges they aim to solve.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.