Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer & Video Editor

Company: Weekday AI (Client of Weekday)

Location: Mumbai, Maharashtra, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: May 18, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual strategy and execution for marketing campaigns, book promotions, and brand initiatives, focusing on high-impact graphic design and compelling video content.

• Leverage cutting-edge generative AI tools alongside industry-standard design software to create innovative and engaging assets for digital and print platforms.

• Collaborate closely with marketing teams, authors, and stakeholders to translate campaign objectives into visually persuasive narratives that enhance brand visibility and promote literary works.

• Manage the end-to-end creative process for promotional materials, ensuring brand consistency, high production quality, and adherence to project timelines within the publishing ecosystem.

• Contribute to social media content curation and strategy, aiming to foster audience engagement and effectively promote authors and their publications.

📝 Enhancement Note: While the raw job description positions this as a "Graphic Designer & Video Editor," the inclusion of "AI Tools" and "Content Marketing" within the publishing ecosystem suggests a strong leaning towards Marketing Operations and Creative Operations, where visual assets directly support Go-To-Market strategies. The "Senior" title and 2-5 years of experience indicate a need for a candidate who can operate with some autonomy but also collaborate effectively within a team structure. The client of Weekday AI implies a potential for diverse projects within the publishing domain.

📈 Primary Responsibilities

• Conceptualize, design, and execute visually engaging book covers that align with genre conventions and marketing objectives.

• Develop a comprehensive range of marketing collateral, including digital advertisements, social media graphics, flyers, and other promotional assets, ensuring brand consistency.

• Produce high-quality video content such as book trailers, author interviews, promotional films, and short-form digital content for various platforms.

• Collaborate proactively with marketing teams, authors, and publishers to ensure all creative deliverables meet campaign goals and brand positioning requirements.

• Manage and curate engaging content for social media platforms, focusing on driving audience interaction and promoting books and author profiles.

• Maintain rigorous quality control over all creative output, ensuring accuracy, brand adherence, and a high standard of production value.

• Effectively manage multiple creative projects simultaneously, prioritizing tasks to meet deadlines and maintain project momentum.

• Integrate generative AI tools (e.g., GPT-based platforms, Canva AI, Perplexity, Gemini) into the design workflow to enhance efficiency and explore innovative creative solutions.

📝 Enhancement Note: The responsibilities emphasize a blend of traditional graphic design and video editing with a modern focus on AI integration and content marketing within the publishing sector, aligning with a Marketing Operations or Creative Operations function.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Arts, Multimedia, or a related field is typically expected for a Senior role, though equivalent practical experience will be considered.

Experience: A minimum of 2 to 5 years of professional experience in graphic design and video editing, with a proven track record of creating impactful visual content. Experience within the publishing industry or a content-driven marketing environment is highly advantageous.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and Premiere Pro.

• Demonstrated expertise in professional video editing software and techniques.

• Strong foundational knowledge of typography, layout design, color theory, and visual storytelling principles.

• Practical experience and understanding of generative AI tools such as GPT-based platforms, Canva AI, Perplexity, and Gemini for creative enhancement and content generation.

• Excellent organizational skills and ability to manage multiple projects with strict deadlines.

• Proven ability to collaborate effectively with diverse stakeholders including marketing teams, authors, and publishers.

Preferred Skills:

• Experience with motion graphics and animation software (e.g., After Effects).

• Knowledge of social media content best practices and platform-specific design requirements.

• Experience in creating assets for digital advertising campaigns.

• Understanding of SEO principles as they relate to visual content and online presence.

📝 Enhancement Note: The emphasis on AI tools and publishing industry context suggests that candidates with hybrid skill sets—combining creative execution with an understanding of digital marketing and emerging technologies—will be highly sought after. The "Senior" designation implies a need for a candidate who can not only execute but also contribute to creative strategy and potentially mentor junior designers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-quality graphic design projects, including book covers, marketing collateral, and social media assets, demonstrating a strong grasp of visual hierarchy, typography, and brand consistency.

• A dedicated section showcasing video editing work, such as book trailers, promotional videos, or short-form digital content, highlighting storytelling, pacing, and technical proficiency.

• Case studies or examples demonstrating the successful application of generative AI tools in the creative process, showcasing innovation and efficiency gains.

• Projects that illustrate an understanding of content marketing principles and how visual assets contribute to campaign objectives within a specific industry, ideally publishing.

Process Documentation:

• Examples of workflow design for creative projects, from initial concept to final delivery, demonstrating a structured approach to project management.

• Case studies detailing how design and video projects were executed to meet specific marketing or promotional goals, including measurable results where possible.

• Documentation or examples of how brand guidelines were applied and maintained across various creative assets.

• Demonstrations of how feedback from stakeholders was incorporated into design iterations.

📝 Enhancement Note: For a senior role, the portfolio should not only showcase technical skill but also strategic thinking and process efficiency. Candidates should be prepared to discuss their creative process, how they manage projects, and how they leverage tools, including AI, to achieve client objectives.

💵 Compensation & Benefits

Salary Range: Rs 350,000 - Rs 500,000 per annum (INR 3.5 - 5 LPA). This range is based on the provided information and reflects the specified experience level (2-5 years) and location in Mumbai, India. The compensation is competitive for a Senior Graphic Designer & Video Editor role with AI integration experience in the Indian market.

Benefits:

• Full-time employment with a leading client of Weekday AI.

• Opportunity to work with cutting-edge AI tools and in the dynamic publishing industry.

• Potential for professional development and skill enhancement in graphic design, video editing, and AI applications.

• Collaborative work environment with marketing teams and authors.

• Standard employment benefits as per Indian labor laws (e.g., provident fund, gratuity, paid leave).

Working Hours: Full-time position, typically aligning with standard business hours in India, which are around 40 hours per week. Specific daily schedules may vary but are expected to be within standard workdays, Monday to Friday.

📝 Enhancement Note: The salary range provided is specific and is a key differentiator for this role. The benefits are standard for a full-time position in India, with emphasis placed on the unique aspects of working with AI and in the publishing sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company serves as a client of Weekday AI, operating within the broader creative and technology sectors, with a specific focus on publishing and content marketing. This suggests an environment that values innovation, visual storytelling, and digital engagement.

Company Size: As a client of Weekday AI, the exact company size is not explicitly stated, but it is likely a medium-sized entity or a division within a larger organization that requires specialized creative support. Such environments often offer a balance between structured processes and agile project management.

Founded: The founding information is not directly available for the client company. However, Weekday AI's involvement suggests a forward-thinking organization that leverages recruitment technology to find skilled professionals.

Team Structure:

• The role likely integrates into a marketing department or a dedicated creative team, working closely with marketing managers, content strategists, and potentially authors or literary agents.

• Reporting structure would typically be to a Creative Lead, Marketing Manager, or Head of Marketing, depending on the client's internal organization.

Methodology:

• Data-Driven Creativity: Emphasis on using data insights from marketing campaigns to inform design decisions and creative strategies.

• Agile Project Management: Likely involves iterative design processes and collaboration to ensure timely delivery of high-quality creative assets.

• AI-Augmented Workflows: Integration of AI tools to streamline creative processes, enhance content quality, and explore novel visual concepts.

Company Website: Information about the specific client is not provided. Interested candidates should inquire during the application process or seek information through Weekday AI's client network.

📝 Enhancement Note: The context suggests a client that is forward-thinking, likely operating in a fast-paced environment where creative output directly supports business objectives, particularly in marketing and content creation for the publishing industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a "Senior" level, indicating that the individual is expected to possess a strong command of core design and video editing skills, understand strategic marketing objectives, and exhibit a degree of autonomy in their work. They are likely responsible for executing complex creative projects and potentially guiding junior team members or contributing to process improvements.

Reporting Structure: The Senior Graphic Designer & Video Editor will likely report to a Marketing Manager or Creative Director. This structure allows for strategic direction from leadership while providing the senior designer with the opportunity to influence creative output and project execution.

Operations Impact: The role has a direct impact on the company's Go-To-Market (GTM) strategy by creating visually compelling assets that drive brand awareness, promote book sales, and engage target audiences. High-quality design and video content are critical for effective marketing campaigns in the publishing industry, influencing reader perception and conversion rates.

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven creative tools, advanced video production techniques, or specific areas of marketing design (e.g., digital advertising, social media campaigns).

• Leadership: Progress into roles such as Lead Graphic Designer, Art Director, or Creative Manager, overseeing creative teams and strategy.

• Skill Expansion: Develop skills in areas like motion graphics, UX/UI design, or broader marketing strategy to transition into more holistic marketing roles.

• Industry Expertise: Become a recognized expert in creative production for the publishing industry, leveraging a unique combination of design, video, and AI skills.

📝 Enhancement Note: The growth trajectory for a Senior Designer in this context involves both deepening creative expertise and expanding into strategic or leadership roles, particularly with the added dimension of AI integration.

🌐 Work Environment

Office Type: The role requires an on-site presence in Vikroli, Mumbai. This suggests a traditional office environment designed for collaboration, with dedicated workspaces for creative professionals.

Office Location(s): Vikroli, Mumbai, Maharashtra, India. This location is a well-established business hub in Mumbai, offering accessibility and a professional setting.

Workspace Context:

• Collaborative Design Studio: The workspace is likely equipped with the necessary hardware and software for graphic design and video editing, fostering an environment where creative professionals can work together, share ideas, and receive constructive feedback.

• Technology Access: Access to high-performance workstations, professional-grade monitors, and the full Adobe Creative Suite, along with relevant AI tools, is expected to support efficient and high-quality work.

• Team Interaction: Opportunities for frequent interaction with marketing teams, authors, and other creative professionals, facilitating a dynamic and communicative work atmosphere.

Work Schedule: A standard full-time work schedule, typically Monday to Friday, with expected working hours of approximately 40 hours per week. Flexibility may be offered based on project demands and company policy, but the role is primarily on-site.

📝 Enhancement Note: The on-site requirement in a Mumbai business district indicates a company that values in-person collaboration and a structured work environment, which can be beneficial for creative teams requiring seamless communication and resource sharing.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Technical Assessment/Portfolio Review: A deeper dive into your portfolio, focusing on design quality, video editing skills, AI tool application, and storytelling. You may be asked to present specific projects and discuss your creative process, challenges, and solutions.

• Skills-Based Exercise: Potentially a short design or video editing task to evaluate practical skills under a time constraint.

• Behavioral & Situational Interviews: Questions designed to assess your problem-solving abilities, collaboration style, ability to handle feedback, and understanding of the publishing industry and marketing objectives.

• Final Interview: May involve meeting with senior leadership or the hiring manager to discuss overall fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Showcase AI Integration: Clearly highlight projects where AI tools were used to enhance creativity, efficiency, or explore new concepts. Explain how you used them and the impact.

• Curate for Impact: Select your strongest and most relevant work, focusing on book covers, marketing collateral, and video trailers. Ensure a diverse range of styles and applications.

• Tell a Story: For each project, briefly outline the brief, your creative process, the challenges faced, your solutions, and the outcome or impact.

• Highlight Publishing Relevance: If possible, include projects specifically from or relevant to the publishing industry to demonstrate domain knowledge.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital platform or a PDF.

Challenge Preparation:

• AI Tool Familiarity: Be ready to discuss your experience with specific AI tools mentioned (GPT, Canva AI, Perplexity, Gemini) and how you see them evolving in creative workflows.

• Design Principles: Brush up on fundamental design principles, typography, and color theory, as these are the bedrock of strong visual communication.

• Video Editing Workflow: Be prepared to discuss your video editing process, from storyboarding to final rendering, and your proficiency with Premiere Pro.

• Marketing Context: Understand how design and video assets contribute to broader marketing goals, especially in the context of book launches and author promotion.

📝 Enhancement Note: The emphasis on AI tools and a portfolio review suggests that candidates should be prepared to demonstrate not just their technical skills but also their ability to innovate and adapt using new technologies within a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop (image manipulation, graphic creation), Illustrator (vector graphics, logos, illustrations), and Premiere Pro (video editing, motion graphics).

• Generative AI Platforms: Practical exposure and understanding of tools like GPT-based platforms (for ideation, copywriting assistance), Canva AI (design assistance, template generation), Perplexity (research, content generation), and Gemini (multimodal AI capabilities for creative exploration).

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to this creative role, but understanding how creative assets are deployed through marketing automation platforms or CRM-driven campaigns would be advantageous.

📝 Enhancement Note: The explicit mention of AI tools is a critical differentiator. Candidates must be able to demonstrate hands-on experience and a strategic understanding of how these tools can be integrated into the creative workflow for efficiency and innovation.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on generating novel ideas and pushing creative boundaries, particularly through the integration of AI.

• Quality & Precision: Commitment to producing high-fidelity visuals and polished video content that upholds brand standards and resonates with target audiences.

• Collaboration & Communication: Fostering an environment where teamwork, open feedback, and clear communication are paramount for successful project delivery.

• Efficiency & Adaptability: Valuing streamlined workflows and the ability to adapt to new technologies and evolving project requirements, with AI playing a key role.

• Audience Focus: Designing and producing content with a deep understanding of the target audience within the publishing industry to maximize engagement and impact.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration between designers, video editors, marketing strategists, authors, and publishers to ensure cohesive campaign execution.

• Feedback-Driven Iteration: An open culture for constructive criticism and iterative refinement of creative assets based on stakeholder input and performance data.

• Knowledge Sharing: Encouraging the sharing of best practices, new techniques, and insights related to design, video editing, and AI tools across the team.

📝 Enhancement Note: The culture likely encourages a blend of artistic expression and strategic marketing execution, supported by modern technological tools and a collaborative spirit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without compromising unique artistic vision or quality, and understanding the ethical considerations.

• Rapid Technological Evolution: Staying current with the fast-paced advancements in AI and design software and adapting workflows accordingly.

• Diverse Project Demands: Managing a varied workload that spans book covers, digital marketing assets, and video production, each with distinct requirements.

• Stakeholder Alignment: Navigating feedback from multiple stakeholders (authors, publishers, marketing teams) to achieve a unified creative vision.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in leveraging generative AI for creative tasks, potentially leading to internal workshops or specialized roles.

• Advanced Video Production: Training or on-the-job experience in advanced video editing, motion graphics, or animation techniques.

• Content Strategy Insight: Gaining a deeper understanding of content marketing, audience engagement, and GTM strategies within the publishing sector.

• Creative Leadership: Potential pathways to lead creative projects, mentor junior designers, or contribute to the overall creative direction of campaigns.

📝 Enhancement Note: The role is situated at the intersection of creative arts and emerging technology, offering significant opportunities for continuous learning and professional growth in a dynamic market.

💡 Interview Preparation

Strategy Questions:

• "Describe a project where you used generative AI tools to enhance your design process. What was the outcome?" (Focus on explaining your methodology, the specific AI tools used, and the tangible benefits.)

• "How do you approach creating a book cover that is both visually appealing and commercially viable for a specific genre?" (Demonstrate understanding of market trends, target audience, and design principles.)

Company & Culture Questions:

• "What excites you about working with AI in the creative field, especially within the publishing industry?" (Show enthusiasm for innovation and domain relevance.)

• "How do you handle constructive criticism or conflicting feedback from different stakeholders on a creative project?" (Highlight your collaborative skills and ability to find consensus.)

Portfolio Presentation Strategy:

• AI Showcase: Dedicate a segment of your presentation to your AI-assisted projects. Be prepared to demonstrate the "before" (manual process) and "after" (AI-enhanced process or outcome) to illustrate the value.

• Impact Metrics: Wherever possible, quantify the impact of your work. For example, if a social media graphic led to increased engagement, or a video trailer improved click-through rates, present these metrics.

• Process Clarity: For each project, clearly articulate your role, the problem you solved, your creative solution, and the tools (including AI) you employed.

• Storytelling: Frame your portfolio review as a narrative. Explain the context of each project and how your creative contributions helped achieve specific goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical prowess, strategic thinking, adaptability to new technologies (especially AI), and strong collaborative skills within a marketing and publishing context.

📌 Application Steps

To apply for this Senior Graphic Designer & Video Editor position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest graphic design and video editing work, with a clear emphasis on projects demonstrating the integration and impact of generative AI tools. Include case studies that highlight your process, problem-solving, and results.

• Resume Optimization: Ensure your resume highlights your experience with Adobe Creative Suite, video editing software, AI tools (GPT, Canva AI, Perplexity, Gemini), and any relevant publishing industry or content marketing experience. Quantify achievements where possible.

• Interview Preparation: Practice articulating your creative process, discussing your experience with AI tools, and explaining how your visual assets contribute to marketing objectives. Be ready to present specific portfolio pieces and discuss challenges and solutions.

• Company Research: While the specific client is not named, research Weekday AI and their general approach to recruitment and client services. Prepare questions about the client's specific industry focus, team structure, and creative challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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