Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Uline

Location: Pleasant Prairie, WI, United States

Job Type: Full time

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 02, 2026

Experience Level: 7+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the conceptualization and execution of creative design projects, focusing on print and digital collateral to uphold Uline's brand integrity.

• Drive visual storytelling through collaboration with photography teams and stakeholders, ensuring compelling product narratives.

• Provide mentorship and guidance to junior designers and interns, fostering a high-quality creative output environment.

• Manage and oversee design projects from conception to completion, ensuring adherence to brand standards and project deadlines.

📝 Enhancement Note: This role is positioned as a "Senior Graphic Designer," indicating a need for significant independent work, leadership in design execution, and the ability to guide less experienced team members. The focus on B2B marketing collateral and a fast-paced environment suggests a need for efficiency, strong project management skills, and a deep understanding of corporate branding.

📈 Primary Responsibilities

• Conceptualize, design, and execute compelling layouts for Uline's extensive catalog, direct mail campaigns, digital marketing assets, and internal communications, ensuring alignment with brand guidelines.

• Collaborate closely with the photography team on-set to provide creative direction, execute visual storytelling, and ensure photographic elements seamlessly integrate with design concepts.

• Lead design updates and revision cycles, effectively partnering with Art Directors and various internal stakeholders to gather feedback and implement changes.

• Oversee multiple creative projects concurrently, proactively managing timelines, resources, and quality control to guarantee project success and timely delivery.

• Mentor and provide guidance to junior print designers and interns, fostering their professional development and ensuring the team consistently delivers high-quality, on-brand creative work.

📝 Enhancement Note: The core responsibilities emphasize a blend of individual design contribution and leadership. The mention of "direct mail" and "catalogs" highlights a strong focus on print design, while "digital marketing" indicates the need for cross-channel design capabilities. The mentorship aspect suggests the candidate will be a key contributor to team development and knowledge sharing.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, or a closely related field. Experience:

• A minimum of 7 years of professional graphic design experience, preferably within a fast-paced, in-house creative department or agency environment.

• Demonstrated experience in a B2B-related setting, showcasing an understanding of corporate branding and marketing for business audiences. Required Skills:

• Expert proficiency in Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign are essential).

• Advanced skills in MacOS operating system and associated design workflows.

• Strong portfolio showcasing a breadth of print design projects, including catalogs, direct mail, and collateral.

• Proven ability to conceptualize and execute digital design assets for marketing purposes.

• Excellent understanding of typography, color theory, layout design, and visual hierarchy.

• Demonstrated ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a high-volume environment. Preferred Skills:

• Experience with photography art direction or on-set collaboration.

• Familiarity with pre-press processes and print production best practices.

• Basic understanding of digital marketing platforms and their design requirements.

• Experience mentoring or leading junior design staff.

📝 Enhancement Note: The requirement for 7+ years of experience and a Bachelor's degree in Graphic Design points to a mid-to-senior level role. The emphasis on a "B2B-related setting" and "print and digital design principals" in the portfolio is crucial. Expertise in Adobe Creative Cloud and MacOS is a non-negotiable technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a minimum of 7 years of design work with a strong emphasis on print collateral like catalogs and direct mail.

• Include case studies demonstrating your ability to conceptualize and execute designs for B2B marketing initiatives, highlighting problem-solving and brand alignment.

• Ensure your portfolio clearly articulates your role in each project, especially highlighting leadership in design updates, creative direction, and mentorship activities.

• Demonstrate proficiency in translating marketing objectives into impactful visual designs across both print and digital channels. Process Documentation:

• Be prepared to discuss your design process, from initial concept and brief interpretation to final asset delivery and stakeholder feedback integration.

• Highlight your experience in collaborating with cross-functional teams, such as photography, marketing, and art direction, detailing your workflow and communication strategies.

• Showcase your ability to manage project timelines, prioritize tasks, and adapt your process to meet evolving project requirements and deadlines.

📝 Enhancement Note: The portfolio requirement is critical for this role, needing to specifically demonstrate B2B experience and a strong print design foundation. Candidates should be ready to articulate their design process, project management approach, and how they've contributed to team development or led projects.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Senior Graphic Designers with 7+ years of experience in the Pleasant Prairie, WI area, the estimated annual salary range is $85,000 - $110,000. This estimate considers the cost of living in the region and Uline's reputation as a stable, successful employer. Benefits:

• Comprehensive Health Insurance: Full health insurance coverage provided.

• Retirement Savings: 401(k) plan with a generous 6% employer match, effective from day one.

• Performance-Based Incentives: Multiple bonus programs designed to reward employee contributions and company success.

• Paid Time Off: Generous paid holidays and paid time off (PTO) accrual.

• Professional Development: Tuition Assistance Program covering continuing education to support skill enhancement.

• On-site Amenities: Access to an on-site café and a first-class fitness center with complimentary personal trainers.

• Wellness Facilities: Over four miles of maintained walking trails for employee well-being.

Working Hours:

• Standard full-time working hours, estimated at 40 hours per week. As the role is on-site, specific daily start and end times will be confirmed during the hiring process, with potential for some flexibility within core business hours.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for a Senior Graphic Designer in the specified region and experience level. Uline is known for offering robust benefits, and the listed items are directly extracted from the job description, highlighting their strong emphasis on employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial Distribution (Shipping, Industrial, Packaging Materials)

Company Size: 10,000+ Employees

Founded: Uline was founded over 45 years ago, indicating a long history of stability and growth.

Team Structure:

• The role is part of an award-winning, in-house Creative team, suggesting a collaborative and professional environment.

• The Senior Graphic Designer will report to Art Directors and collaborate with various departments, indicating a matrixed reporting structure and cross-functional interaction.

• The team includes print designers and interns, highlighting a structure that supports both experienced professionals and emerging talent. Methodology:

• Uline's approach emphasizes strong brand integrity and high creative standards across all marketing materials.

• The company operates in a fast-paced environment, requiring efficient workflows and project management.

• There's a clear focus on translating business needs into effective visual communication, particularly for B2B audiences.

Company Website: https://www.uline.jobs/

📝 Enhancement Note: Uline's position as a leading distributor in its sector, coupled with its family-owned status and long history, suggests a stable, potentially traditional corporate culture that values hard work, efficiency, and brand consistency. The "award-winning" Creative team implies a commitment to quality and recognition within the industry.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Team Lead

• This role represents a senior-level position within the Creative department. It requires not only advanced design skills but also the capacity to lead projects, mentor junior staff, and contribute to strategic creative decisions. Reporting Structure:

• The Senior Graphic Designer will report to Art Directors and collaborate with various internal stakeholders across different departments. This indicates a structured reporting hierarchy within the Creative team, with opportunities to influence design across the organization. Operations Impact:

• As a Senior Graphic Designer, the impact is directly tied to the effectiveness of Uline's marketing collateral. Strong design contributes to brand recognition, customer engagement, and ultimately, sales performance in the B2B sector. By leading projects and mentoring others, the role amplifies its impact across the entire creative output. Growth Opportunities:

• Leadership Advancement: Potential to move into an Art Director role or manage a specific design function within the Creative team.

• Skill Specialization: Opportunity to deepen expertise in specific areas like catalog design, digital campaign creative, or brand strategy through project involvement and the Tuition Assistance Program.

• Cross-Departmental Influence: Grow influence by successfully collaborating on projects with marketing, sales, and product teams.

📝 Enhancement Note: The "Senior" title and mentorship responsibilities clearly delineate this as a growth-oriented role beyond entry-level. The emphasis on a B2B environment and diverse collateral types suggests opportunities to build a specialized portfolio within industrial distribution marketing.

🌐 Work Environment

Office Type: Corporate Headquarters

Office Location(s): Pleasant Prairie, WI (Primary), with potential collaboration across other listed locations (Milwaukee, WI; Waukegan, IL; Glenview, IL; Kenosha, WI).

Workspace Context:

• The role is on-site at Uline's Corporate Headquarters in Pleasant Prairie, WI, emphasizing a collaborative, in-person work environment.

• The creative team operates within an "award-winning" in-house department, suggesting a dedicated and well-resourced creative space.

• Access to an on-site café and fitness center with personal trainers indicates a focus on employee well-being and convenience.

• The presence of walking trails further supports a healthy work-life balance within the corporate campus. Work Schedule:

• This is a full-time, on-site position. Standard working hours are expected, likely 40 hours per week, with a focus on meeting project deadlines.

📝 Enhancement Note: The on-site nature of the role is a key characteristic, fostering direct collaboration and team integration. The extensive amenities at the Corporate Headquarters point to a significant investment in employee experience and a professional, well-equipped workplace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with job requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design decisions, and their role in achieving project objectives. Expect to elaborate on B2B examples and print design expertise.

• Technical/Skills Assessment: May involve a design challenge or a discussion of technical proficiency with Adobe Creative Cloud and MacOS.

• Behavioral & Team Fit Interview: Interviews with Art Directors and potentially other team members to assess collaboration style, problem-solving abilities, and cultural fit within the Creative team.

• Final Interview: Potentially with senior leadership to discuss overall strategic contribution and career aspirations.

Portfolio Review Tips:

• Curate Strategically: Focus on 5-7 of your strongest projects that best represent your B2B, print (catalog, direct mail), and digital design experience.

• Tell a Story: For each project, clearly articulate the challenge, your role, the creative process, the solutions you implemented, and the measurable impact or outcome. Use Uline's brand and target audience as a reference.

• Highlight Mentorship: If applicable, include examples or discuss instances where you guided junior designers or interns.

• Showcase Technical Skill: Ensure your portfolio demonstrates expert use of Adobe Creative Cloud and a strong understanding of design principles.

• Be Prepared for Specifics: Anticipate questions about your process for working with photography, managing revisions, and ensuring brand consistency.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clear visual communication, adherence to brand guidelines (even if hypothetical), and efficient execution within the given timeframe.

• Be ready to articulate your design choices and rationale, demonstrating your thought process and problem-solving skills.

📝 Enhancement Note: The interview process will heavily weigh the portfolio. Candidates must be prepared to not only show their work but also to discuss their process, leadership potential, and specific experience relevant to Uline's B2B industrial distribution market.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Expert-level proficiency required in:

  • Adobe InDesign: For catalog, direct mail, and collateral layout.
  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, and illustrations.

• MacOS: Expert knowledge and efficient workflow management on the MacOS operating system.

Analytics & Reporting:

• While not explicitly mentioned for this role, understanding how design impacts digital marketing metrics (e.g., click-through rates, conversion rates) would be beneficial. Familiarity with basic analytics dashboards may be advantageous. CRM & Automation:

• Not directly applicable to the Senior Graphic Designer role, but an understanding of how design assets are used within marketing automation platforms or CRM-driven campaigns would be a plus.

📝 Enhancement Note: The explicit requirement for "Expert knowledge of Adobe Creative Cloud and MacOS" is paramount. Candidates should be ready to demonstrate this expertise, as it forms the technical foundation of the role.

👥 Team Culture & Values

Operations Values:

• Brand Integrity: A core value, ensuring all creative output consistently reflects Uline's established brand identity and standards.

• Quality & Excellence: The role is part of an "award-winning" team, indicating a commitment to high-quality design and execution.

• Efficiency & Speed: Operating in a "fast-paced creative environment" necessitates efficient workflows, strong project management, and timely delivery of assets.

• Collaboration: Working effectively across departments and with a photography team requires strong communication and teamwork.

• Mentorship & Development: A value placed on growing team members, with senior designers expected to guide and support junior talent.

Collaboration Style:

• Cross-functional Partnership: Expected to work closely with Art Directors, photographers, marketing teams, and potentially other departments to achieve project goals.

• Feedback Integration: A willingness to receive and implement feedback from stakeholders to refine designs.

• Team Support: Contributing to a positive team dynamic through mentorship and shared responsibility for creative output.

📝 Enhancement Note: The culture appears to be one that values high performance, brand consistency, and a collaborative yet efficient work ethic. The emphasis on quality and mentorship suggests a professional environment focused on continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Pace: Managing a large volume of design projects in a fast-paced environment while maintaining quality.

• Brand Consistency: Ensuring strict adherence to Uline's established brand guidelines across diverse collateral types.

• Balancing Creative Vision with Business Needs: Translating marketing objectives and stakeholder feedback into effective designs that meet business goals.

• Mentoring Demands: Effectively guiding and developing junior designers while managing personal project workload.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in complex print design (catalog, direct mail) and B2B marketing creative.

• Leadership Development: Gain experience in project leadership and team mentorship, preparing for potential management roles.

• Industry Exposure: Work within a leading distributor, gaining insight into B2B marketing strategies and industrial product design.

• Continuing Education: Utilize the Tuition Assistance Program for courses or certifications in relevant design software, emerging design trends, or marketing principles.

📝 Enhancement Note: The primary challenges revolve around managing a high workload with stringent brand requirements. Growth opportunities are clearly defined, focusing on leadership and specialized B2B design expertise.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for designing a multi-page catalog or a direct mail campaign from start to finish." Focus on your workflow, how you incorporate feedback, and ensure brand consistency.

• B2B Design Rationale: "How do you approach designing for a B2B audience versus a B2C audience? Provide an example from your portfolio." Be ready to discuss strategy and target audience considerations.

• Project Leadership: "Describe a time you led a design project or mentored a junior designer. What challenges did you face, and how did you overcome them?" Highlight your leadership and problem-solving skills.

• Technical Proficiency: Be prepared to discuss your experience with Adobe Creative Cloud and MacOS, and how you leverage these tools for efficiency.

Company & Culture Questions:

• "What do you know about Uline and our products?" Research Uline's market position, product range, and marketing efforts.

• "How do you see yourself contributing to an award-winning creative team?" Emphasize your collaborative spirit, commitment to quality, and willingness to mentor.

• "How do you handle constructive criticism or tight deadlines?" Showcase your adaptability and professionalism. Portfolio Presentation Strategy:

• Selectivity is Key: Choose projects that best align with Uline's needs: B2B, print (catalogs, direct mail), and digital marketing.

• Quantify Impact: Where possible, discuss the results of your designs (e.g., improved engagement, successful campaign launch).

• Articulate Role Clearly: For team projects, specify your exact contributions and leadership.

• Showcase Technical Skill: Be ready to explain design choices and how your technical proficiency enabled them.

• Practice Your Narrative: Rehearse your presentation to ensure a smooth, confident, and concise delivery.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of Uline's business context, a proactive approach to project management, and the ability to mentor and lead.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Uline Careers portal via the provided link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your 7+ years of B2B design experience, specifically mentioning catalog and direct mail projects. Quantify achievements where possible.

• Resume Optimization: Integrate keywords from the job description such as "Graphic Design," "Adobe Creative Cloud," "MacOS," "B2B," "Print Design," "Digital Marketing," "Catalog Design," and "Mentoring."

• Interview Preparation: Practice articulating your design process, your experience with Uline's product categories (if possible), and how you would approach mentorship. Prepare to present your portfolio confidently.

• Company Research: Thoroughly research Uline's current marketing collateral, catalog style, and overall brand presence to demonstrate your understanding and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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