Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: SUNNY DISTRIBUTOR INC.

Location: City of Industry, CA

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-08-31

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of compelling visual assets for eCommerce platforms, particularly Amazon A+ content, to enhance product visibility and conversion rates.

• Develop impactful digital marketing collateral, including online banners, paid advertisements, presentation decks, and email campaigns, to support integrated Go-To-Market (GTM) strategies.

• Design and execute print materials such as product catalogs, packaging, and trade show displays, ensuring brand consistency and aesthetic appeal across all physical touchpoints.

• Execute professional studio photography for products, models, and lifestyle scenes, leveraging advanced lighting techniques and equipment to capture high-quality imagery.

• Collaborate closely with marketing and content teams to align creative output with overarching campaign objectives and product launch timelines, contributing to a cohesive brand narrative.

📝 Enhancement Note: This role bridges graphic design and studio photography, requiring a hybrid skill set crucial for a direct-to-consumer brand. The emphasis on Amazon A+ content and digital marketing assets suggests a strong focus on driving online sales and brand engagement, which are key GTM operations.

📈 Primary Responsibilities

• Design and optimize visual content for eCommerce product listings, with a specific focus on creating engaging Amazon A+ content that effectively communicates product features and benefits.

• Produce a variety of digital marketing assets, including static and animated web banners, social media graphics, paid ad creatives, and visually rich presentation decks for sales and marketing teams.

• Develop and refine print collateral, encompassing product catalogs, packaging designs that adhere to regulatory and branding standards, and impactful trade show booth graphics.

• Conduct professional product and lifestyle photography sessions in a studio environment, meticulously managing lighting setups (flash, strobes, modifiers) to achieve desired visual outcomes.

• Operate and maintain professional studio equipment, including DSLR cameras, tethering systems (Capture One), and various lighting modifiers, ensuring optimal performance and image quality.

• Perform advanced image retouching, color correction, and compositing in Photoshop and Capture One to ensure polish, consistency, and brand adherence across all visual assets.

• Maintain organized digital asset management systems, ensuring all working files, source materials, and final assets are properly cataloged and accessible for future use.

• Partner with cross-functional teams, including marketing, product development, and sales, to translate campaign objectives and product information into compelling visual narratives.

• Adhere to and actively contribute to the evolution of brand guidelines, ensuring all creative output maintains a consistent and recognizable brand identity across all channels.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational management of visual assets. The emphasis on specific platforms like Amazon A+ content and tools like Capture One points to a need for efficiency and specialized skills within the marketing operations workflow.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Photography, Fine Arts, or a related field, or equivalent practical experience.

Experience: 3+ years of professional experience in a combined graphic design and studio photography role, with a demonstrated track record of creating high-impact visual content for brands.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop, Illustrator, and InDesign for graphic design and image manipulation tasks.

• Advanced skills in Capture One, including proficient use of tethered shooting workflows for real-time image review and quality control during photo shoots.

• Expertise in professional studio photography, encompassing product photography, portraiture, and lifestyle shoots, with a deep understanding of lighting techniques (flash, strobes, modifiers).

• Strong command of retouching and compositing techniques in Photoshop, with a keen eye for detail, consistency, and achieving a polished, professional look.

• Solid understanding of fundamental design principles, including layout, typography, visual hierarchy, color theory, and brand identity development.

• Experience designing for eCommerce platforms, with specific knowledge of creating assets for online product listings and marketplaces like Amazon A+ content.

• Ability to manage and maintain professional studio equipment, including cameras, lighting, and backdrops, ensuring optimal functionality.

• Proficiency in working within a Mac OS environment.

• Exceptional organizational skills, meticulous attention to detail, and the ability to manage multiple projects and meet tight deadlines in a fast-paced environment. Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for basic video asset creation.

• Familiarity with project management or workflow tools (e.g., Asana, Trello, Jira) to manage creative requests and track project progress.

• Understanding of digital marketing strategies and how visual assets contribute to campaign performance metrics.

• Experience in packaging design and pre-press production.

• Basic knowledge of HTML/CSS for web banner implementation.

📝 Enhancement Note: The requirement for both graphic design and studio photography expertise, coupled with specific tool proficiencies like Capture One and Adobe Creative Suite, indicates a need for a versatile creative professional who can manage the entire visual asset creation pipeline from concept to final production, directly impacting GTM execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3 years of professional graphic design and studio photography work.

• Demonstrations of successful eCommerce design projects, particularly examples of Amazon A+ content that led to measurable improvements in engagement or conversion.

• Case studies detailing the process of creating print materials, from concept development to final production-ready files, highlighting problem-solving and brand adherence.

• A robust collection of high-quality product and lifestyle photography, illustrating expertise in studio lighting, composition, and subject matter diversity.

• Examples of advanced image retouching and compositing that showcase technical skill and a keen eye for detail and consistency. Process Documentation:

• Showcase examples of how you approach the design process, from initial brief and concept ideation to final asset delivery, emphasizing workflow efficiency.

• Provide evidence of how you manage creative projects, including file organization, asset version control, and collaboration with stakeholders.

• Illustrate your understanding of brand guidelines and how you ensure consistent application across diverse creative outputs.

• Detail your approach to photography setup, lighting, shooting, and post-production, demonstrating a systematic and quality-driven methodology.

📝 Enhancement Note: For a role that combines design and photography, the portfolio is paramount. It needs to demonstrate not just creative output but also the operational discipline required for professional studio work and efficient asset production, directly supporting marketing operations and GTM initiatives.

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 per year.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Company-paid Life Insurance policy.

• 401k retirement savings plan with employer matching: 100% match on the first 3% of contributions and a 50% match on the next 2%. Eligibility begins after six months of employment, with 100% immediate vesting.

• Paid Sick Leave to support employee well-being.

• 7 Paid Holidays throughout the year.

• Paid Vacation time for rest and rejuvenation.

• Employee discounts on fitness equipment, aligning with the company's product offerings.

Working Hours: Full-time, typically 40 hours per week. This is an on-site position.

📝 Enhancement Note: The salary range is typical for a mid-level Senior Graphic Designer with specialized photography skills in the Southern California market. The benefits package is competitive, with a strong emphasis on health and retirement savings, which are key considerations for operations professionals seeking stable employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health and Fitness Equipment Manufacturing and Distribution. Sunny Health and Fitness is a well-established player known for providing high-quality, accessible fitness solutions.

Company Size: Likely mid-sized, given the need for specialized roles like a Senior Graphic Designer/Photographer and a comprehensive benefits package. This size often allows for direct impact and visibility while maintaining structured processes.

Founded: The company was founded in 2002, indicating over two decades of experience in the fitness industry, suggesting stability, established market presence, and a mature operational framework.

Team Structure:

• The Senior Graphic Designer will be part of the Marketing and Creative team, likely reporting to a Marketing Manager or Creative Director.

• This team is expected to be collaborative, working closely with marketing specialists, content creators, and potentially product managers.

• Cross-functional collaboration will be essential, involving communication with sales teams, e-commerce managers, and product development to support campaigns and product launches. Methodology:

• The marketing and creative team likely employs a data-informed approach to design and campaign execution, using analytics to guide asset creation and measure effectiveness.

• Workflow planning and optimization are critical, especially for managing a high volume of creative assets for various channels and product lines.

• Automation and efficiency practices are likely valued, particularly in areas like digital asset management and templated design for recurring needs.

Company Website: https://sunnyhealthfitness.com

📝 Enhancement Note: Operating within the health and fitness industry demands visually appealing and informative content. The company's long-standing presence suggests a stable operational environment where creative professionals can contribute to sustained brand growth and GTM strategies.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior-level individual contributor role. It requires a high degree of autonomy, expertise, and the ability to mentor or guide junior team members or external resources if applicable. The focus on strategy and innovation in visual storytelling positions it as a key contributor to the overall marketing operations.

Reporting Structure: Typically, a Senior Graphic Designer would report to a Creative Director, Marketing Manager, or Head of Marketing. This provides a clear line of communication for strategic direction and performance feedback.

Operations Impact: The role has a direct and significant impact on revenue operations by creating visually compelling assets that drive customer engagement, conversion rates on eCommerce platforms (especially Amazon), and brand perception. High-quality visuals are critical for the success of digital marketing campaigns and product launches, directly influencing sales performance.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like advanced eCommerce design (e.g., conversion rate optimization through visuals), motion graphics, or specialized product photography.

• Leadership: Transition into a Lead Designer or Creative Director role, managing a team of designers and photographers, overseeing creative strategy, and managing budgets.

• Cross-functional: Move into broader marketing roles, leveraging design expertise to inform campaign strategy, brand management, or digital marketing operations.

• Skill Development: Opportunities to attend industry workshops, conferences, or pursue certifications in new design or photography technologies and methodologies.

📝 Enhancement Note: The "Senior" title implies a level of strategic contribution beyond mere execution. Candidates should highlight how their work has influenced GTM strategy and revenue outcomes, demonstrating an understanding of the business impact of their creative operations.

🌐 Work Environment

Office Type: On-site position located in the City of Industry, CA. This suggests a traditional office environment, likely with dedicated studio space for photography.

Office Location(s): City of Industry, California. This area is known for its industrial and commercial hubs, with accessible transportation routes for local commuters.

Workspace Context:

• The role requires dedicated studio space equipped with professional lighting (flash, strobes, modifiers), cameras (DSLR), backdrops, and tethering capabilities (Capture One).

• A well-equipped graphic design workstation (Mac system) with industry-standard software (Adobe Creative Suite, Capture One) will be provided.

• The environment is expected to be collaborative, with opportunities for direct interaction with marketing and content teams.

• The focus on producing high-quality visuals for a consumer goods company implies a dynamic and potentially fast-paced creative atmosphere.

Work Schedule: Standard full-time work schedule, likely Monday to Friday, 9 AM to 5 PM or similar, totaling 40 hours per week. Flexibility may be required for specific photo shoot needs or urgent campaign deadlines.

📝 Enhancement Note: The on-site requirement and dedicated studio space are critical for this role's core photography responsibilities, emphasizing the hands-on nature of the position and the need for specialized equipment and environmental control.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative output.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design processes, and photographic techniques. Be prepared to articulate your role, challenges, solutions, and outcomes.

• Technical Assessment: A practical test may be administered, such as a design challenge or a photography/retouching task, to evaluate hands-on skills in Adobe Creative Suite, Capture One, and lighting.

• Behavioral & Situational Interviews: Questions will focus on problem-solving, teamwork, time management, ability to handle feedback, and how you align with the company's culture and values.

• Team/Manager Interview: Discussion with the hiring manager and potential team members to assess fit and collaborative potential.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase both graphic design and photography skills, with a focus on eCommerce and brand representation.

• Highlight Process: For each project, explain your design thinking, creative process, challenges encountered, solutions implemented, and the impact of your work (e.g., increased engagement, sales uplift, brand consistency).

• Showcase Technical Prowess: Include examples of advanced retouching, compositing, and professional lighting setups. Clearly state your role in each project.

• Tailor to Sunny Health and Fitness: Emphasize projects that align with their product categories (fitness equipment) and target audience. Demonstrate an understanding of their brand aesthetic and marketing needs.

• Prepare for Questions: Anticipate questions about your software proficiency, lighting techniques, client collaboration, and how you handle feedback and tight deadlines.

Challenge Preparation:

• Design Challenge: Expect a task that requires you to create a visual asset (e.g., an Amazon A+ module, a web banner) based on a brief. Focus on understanding the objective, target audience, and brand guidelines.

• Photography/Retouching Challenge: You might be asked to critique existing imagery or perform specific retouching tasks on provided photos. Demonstrate your understanding of lighting principles and Photoshop/Capture One techniques.

• Problem-Solving: Be ready to discuss how you would approach a hypothetical creative problem, such as rebranding a product line or developing visuals for a new product launch.

📝 Enhancement Note: The emphasis on a portfolio that combines graphic design and studio photography, alongside potential technical assessments, underscores the dual nature of this role. Candidates should prepare to demonstrate both creative vision and technical execution relevant to GTM operations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, particularly in:

  • Photoshop: For advanced image retouching, compositing, manipulation, and graphic design.
  • Illustrator: For vector graphics, logos, icons, and layout design.
  • InDesign: For page layout, print collateral design (catalogs, brochures), and document creation.

• Capture One: Expert-level proficiency required for professional photography, tethered shooting, image processing, and cataloging.

• DSLR Cameras & Studio Lighting: Proficiency in operating professional camera equipment and various studio lighting setups (strobes, modifiers) is essential for photography.

Analytics & Reporting:

• While not explicitly a data analysis role, understanding how visual assets perform is beneficial. Familiarity with web analytics tools (e.g., Google Analytics) or eCommerce platform analytics (e.g., Amazon Seller Central reports) to understand user engagement with visual content would be advantageous. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this role, as it is primarily creative execution. However, familiarity with project management or asset management systems is a plus.

📝 Enhancement Note: The tech stack is heavily focused on creative production tools, with a strong emphasis on industry-standard professional photography software (Capture One) and graphic design suites (Adobe Creative Suite). Proficiency here is critical for efficient GTM asset creation.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to producing visually stunning and technically flawless creative assets that uphold the brand's reputation.

• Efficiency & Productivity: The ability to manage time effectively, work under deadlines, and optimize workflows to deliver high volumes of work without compromising quality.

• Collaboration & Teamwork: A willingness to work closely with marketing and content teams, share ideas, and contribute to a cohesive brand message.

• Innovation & Creativity: An innovative mindset to develop fresh visual concepts that resonate with the target audience and differentiate the brand in the market.

• Detail-Oriented: A meticulous approach to design, photography, and file management, ensuring accuracy and consistency.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, sales, and product teams to understand campaign goals and product features, translating these into effective visual communication.

• Feedback & Iteration: Openness to constructive criticism and a willingness to iterate on designs and photographic approaches based on feedback from stakeholders.

• Knowledge Sharing: Contributing to a team environment where best practices in design and photography are shared and learned.

📝 Enhancement Note: The culture values a blend of creative talent and operational discipline. The emphasis on collaboration and efficiency is key for a role that directly supports GTM initiatives and requires seamless integration with other marketing functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Guidelines: Ensuring unique and innovative designs while strictly adhering to established brand aesthetics and marketing objectives.

• Managing High Volume & Tight Deadlines: Effectively prioritizing and executing multiple design and photography projects simultaneously to meet demanding launch schedules and campaign timelines.

• Adapting to Evolving Digital Platforms: Staying current with the latest design trends, eCommerce platform requirements (e.g., Amazon A+ updates), and photography techniques to ensure assets remain effective.

• Technical Demands of Studio Photography: Mastering complex lighting setups, equipment, and post-production workflows to consistently produce professional-grade imagery.

Learning & Development Opportunities:

• Advanced Photography Workshops: Opportunities to hone skills in specific areas like product lighting, lifestyle photography, or advanced retouching techniques.

• Design Software Training: Access to training for new features or advanced functionalities within Adobe Creative Suite or Capture One.

• E-commerce Design Best Practices: Learning about conversion rate optimization (CRO) through visual design and understanding the nuances of different online marketplaces.

• Cross-functional Exposure: Gaining insights into broader marketing strategies, campaign planning, and product development to enhance the strategic impact of creative work.

📝 Enhancement Note: This role offers a significant opportunity for professionals looking to specialize in visually driven marketing operations, particularly within the competitive eCommerce landscape. The challenges are framed as opportunities for skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating Amazon A+ content. How do you ensure it drives conversions?" (Focus on storytelling, feature highlighting, and understanding Amazon's best practices.)

• "Walk me through a challenging product photography project. What were the lighting challenges, and how did you overcome them?" (Highlight technical problem-solving, equipment knowledge, and attention to detail.)

• "How do you balance maintaining brand consistency with introducing creative innovation in your designs?" (Discuss your understanding of brand guidelines and your approach to creative ideation.)

• "How do you manage your time and prioritize tasks when faced with multiple urgent design or photography requests?" (Emphasize organizational skills, project management techniques, and communication.) Company & Culture Questions:

• "What interests you about Sunny Health and Fitness, and how do you see your skills contributing to our brand?" (Research the company's mission, products, and current marketing efforts.)

• "Describe your ideal team environment and how you collaborate with marketing professionals." (Focus on communication, feedback, and shared goals.)

• "How do you stay updated on the latest design trends and photography techniques?" (Showcase your commitment to continuous learning and professional development.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the tools used, the process followed, the challenges, your solutions, and the measurable results or impact.

• Highlight Relevant Skills: Emphasize projects that showcase eCommerce design (especially Amazon A+), product photography, lifestyle shots, and print collateral.

• Showcase Technical Depth: Be ready to discuss your technical approach to lighting, retouching, and software usage.

• Engage and Ask Questions: Make your presentation interactive. Be prepared to answer detailed questions about your work and ask thoughtful questions about the role, team, and company.

📝 Enhancement Note: Candidates should prepare to demonstrate a strong understanding of visual storytelling for sales and marketing objectives, technical proficiency in both design and photography, and the ability to integrate seamlessly into a marketing operations team.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Sunny Health and Fitness careers portal.

• Customize your resume: Highlight your experience in graphic design, studio photography, and specific tools like Adobe Creative Suite and Capture One, using keywords from the job description. Quantify achievements where possible (e.g., "Designed A+ content that increased product views by X%").

• Prepare your portfolio: Ensure it prominently features your best work in eCommerce design (Amazon A+ examples are crucial), product photography, and print materials. Be ready to present and discuss specific projects in detail.

• Research Sunny Health and Fitness: Understand their product lines, target audience, current marketing campaigns, and brand aesthetic. This will help you tailor your application and interview responses.

• Practice your interview responses: Prepare to answer questions about your technical skills, creative process, problem-solving abilities, and how you handle collaboration and deadlines, particularly in the context of marketing operations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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