Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Phoenix

Location: Toronto, Ontario, Canada

Job Type: FULL_TIME

Category: Marketing & Design Operations

Date Posted: April 30, 2026

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• Lead the creative direction and execution of high-impact visual assets for growth and marketing campaigns.

• Translate performance data and user insights into compelling design strategies that drive engagement and conversions.

• Serve as a brand guardian, ensuring visual consistency and storytelling excellence across all digital touchpoints.

• Collaborate cross-functionally with Growth, Creative, and Product teams to deliver integrated and effective marketing solutions.

• Drive innovation in visual language and digital storytelling to elevate Phoenix's brand presence in the Canadian telehealth market.

📝 Enhancement Note: While the raw job title is "Senior Graphic Designer," the responsibilities and context provided clearly indicate a strong focus on marketing operations and growth marketing initiatives. The role requires translating data into design strategy and owning creative lifecycles for performance-driven campaigns, which aligns with the operational aspects of marketing. Therefore, the category is defined as "Marketing & Design Operations" to reflect this blend.

📈 Primary Responsibilities

• Conceptualize, design, and launch a diverse range of creative assets, including ads, landing pages, social media graphics, and motion graphics, across paid, owned, and earned media channels.

• Develop and iterate on a distinct visual language for growth campaigns that aligns with Phoenix's brand identity while exploring innovative creative directions.

• Collaborate closely with the Growth Marketing team to analyze performance insights and translate them into actionable design strategies that optimize engagement and conversion rates.

• Build and maintain a scalable, well-organized creative library, categorized by product, audience segments, and specific use cases, for efficient asset management and deployment.

• Manage the end-to-end creative process, from initial ideation and concept development through to final execution and data-informed refinement of design decisions.

• Act as a key brand steward, ensuring adherence to brand guidelines, maintaining visual consistency, and enhancing storytelling across all customer-facing touchpoints.

• Lead creative brainstorming sessions and contribute strategically to campaign planning, influencing the direction of major product launches and marketing initiatives.

• Mentor junior designers and provide guidance to external agency partners to uphold and elevate design excellence in all project outputs.

• Proactively research and stay current with emerging design trends, best practices in Direct-to-Consumer (DTC) marketing, and novel formats for digital storytelling.

📝 Enhancement Note: The responsibilities were expanded from the provided "core responsibilities" to include more detail on the operational aspects of design, such as managing a creative library, owning the full lifecycle, and translating performance insights into strategic design. This reflects the "operations" focus of the enhanced description.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field, or equivalent practical experience.

Experience: 5+ years of professional experience in visual design, marketing design, or a similar role, with a strong emphasis on digital-first, consumer-facing brands.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating high-quality visual assets.

• Expert-level skills in Figma for collaborative design, prototyping, and UI/UX design elements relevant to landing pages and digital campaigns.

• Demonstrated ability to blend strong creative intuition with a data-driven approach to design, focusing on performance metrics and conversion optimization.

• Exceptional visual storytelling capabilities, with a proven track record of using design to evoke emotion, communicate clarity, and drive action.

• Strong understanding of marketing principles, particularly within the Direct-to-Consumer (DTC) space, and how design contributes to customer acquisition and retention.

• Excellent communication and collaboration skills, with the ability to articulate design decisions and work effectively within cross-functional teams.

Preferred Skills:

• Proficiency in motion graphics software (e.g., Adobe After Effects) for creating dynamic visual content.

• Experience with video editing software and principles for producing marketing videos.

• Familiarity with A/B testing methodologies for creative assets and landing page optimization.

• Experience in mentoring junior team members or guiding external creative resources (agencies, freelancers).

• A passion for and understanding of the Canadian healthcare landscape and telehealth services.

📝 Enhancement Note: The "requirements summary" and "key skills" were integrated and expanded. Specific tool proficiencies like Adobe Creative Suite and Figma were highlighted, and the connection between design skills and performance marketing operations was emphasized, aligning with the role's strategic impact. Added "A passion for and understanding of the Canadian healthcare landscape" based on the company's mission.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection showcasing a minimum of 5+ years of design experience, with a strong emphasis on digital marketing campaigns, direct-to-consumer (DTC) brands, and performance-driven creative.

• Detailed case studies that illustrate the design process from concept to execution, highlighting problem-solving, strategic thinking, and the specific challenges addressed.

• Demonstrations of creative versatility across various channels, including digital ads, landing pages, social media content, and motion graphics.

• Evidence of data-informed design decisions, showing how user insights, A/B testing results, or performance metrics influenced design iterations and outcomes.

Process Documentation:

• Include examples of how you have approached campaign ideation, outlining your creative process and how you collaborate with marketing stakeholders.

• Showcase your workflow for asset development within a team environment, demonstrating collaboration with cross-functional partners (e.g., Growth Marketers, Product Managers).

• Provide examples of how you have used performance data or user feedback to iterate on designs and improve campaign effectiveness.

• Illustrate your approach to organizing and managing design assets, such as through a personal creative library or contribution to a team-wide system.

📝 Enhancement Note: This section was inferred based on the "Senior Graphic Designer" title and the emphasis on performance and data-driven design. A strong portfolio is crucial for senior design roles, especially those tied to marketing operations, to demonstrate both creative skill and measurable impact.

💵 Compensation & Benefits

Salary Range: 70,000 - 90,000 CAD per year.

Benefits:

• Comprehensive healthcare coverage.

• A "wellbeing allowance" to support holistic health and wellness.

• Flexible additional time off for personal needs, mental health, cultural observances, or unexpected life events.

• A remote-first holiday season, offering extended time off during the winter period.

• Opportunities for professional development and mentorship within a high-growth environment.

• Potential for performance-based bonuses or equity, depending on company growth and individual contribution.

Working Hours: Standard full-time hours, approximately 40 hours per week, with the understanding that flexibility may be required to meet project deadlines and collaborative needs within a fast-paced environment.

📝 Enhancement Note: The provided salary range was directly used. Benefits were extracted and elaborated upon from the "Why Work at Phoenix?" section. The working hours were inferred based on the full-time employment type and common industry standards, with a note on potential flexibility required for a growth-focused role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telehealth / Digital Health Technology. Phoenix is a key player in Canada's rapidly growing digital health sector, focused on making specialist healthcare accessible.

Company Size: Established in 2019, Phoenix is a growing startup, likely in the range of 50-200 employees based on the description of a collaborative office culture and mentorship opportunities. This implies a dynamic, fast-paced environment where individual contributions have significant visibility.

Founded: 2019. This indicates a relatively young company with a focus on innovation and building its market presence and operational infrastructure.

Team Structure:

• The Senior Graphic Designer will be part of the broader Marketing and Creative team, likely reporting to a Marketing Lead or Creative Director.

• Close collaboration is expected with the Growth Marketing team, Product team, and potentially other designers or marketing specialists.

• The culture emphasizes in-person collaboration ("collaborate in person," "comes together on-site five days a week"), suggesting a strong team dynamic and emphasis on spontaneous idea generation and feedback loops.

Methodology:

• Data-driven decision-making is central, with a focus on using "performance insights" to inform "design strategy."

• Innovation and creative problem-solving are encouraged, as evidenced by the desire for "bold, high-performing creative" and "testing new creative directions."

• A strong emphasis on storytelling and human-centered design to bring the company's mission to life.

• Agile and iterative processes are implied by the "fast-moving, high-growth environment" and the need to "refine design decisions" using data.

Company Website: https://www.phoenix.ca/

📝 Enhancement Note: Company information was synthesized from the provided "About Phoenix" and "Why Work at Phoenix?" sections. The description of the company's mission and culture was used to infer the operational context for a design role within this specific industry and stage of growth.

📈 Career & Growth Analysis

Operations Career Level: This role represents a senior individual contributor position within the design and marketing operations function. It requires not only strong technical and creative skills but also strategic thinking, mentorship capabilities, and the ability to influence cross-functional teams. The role is pivotal in shaping the visual narrative of a growing company.

Reporting Structure: The Senior Graphic Designer will likely report into a Marketing Manager, Head of Marketing, or Creative Director. They will collaborate extensively with peers in Growth Marketing, Product, and potentially Sales Operations. The emphasis on mentorship suggests a potential for future team leadership or lead designer roles.

Operations Impact: The Senior Graphic Designer's work directly impacts Phoenix's ability to acquire and retain customers by creating visually compelling and effective marketing materials. Their designs will influence brand perception, conversion rates on campaigns, and overall customer engagement with the telehealth platform. This role is critical for translating the company's mission into tangible, persuasive visual communications that drive business objectives.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, taking on more strategic ownership of brand identity and campaign conceptualization.

• Specialization: Opportunity to deepen expertise in specific areas like motion graphics, UX/UI design for marketing platforms, or performance creative strategy.

• Mentorship & Team Building: Develop leadership skills by mentoring junior designers and potentially contributing to building out the design function as the company scales.

• Industry Expertise: Become a subject matter expert in telehealth marketing design, contributing to the company's unique brand positioning in a specialized market.

• Cross-functional Advancement: Gain a deep understanding of growth marketing and product development, opening doors to roles with broader marketing strategy or product marketing responsibilities.

📝 Enhancement Note: This section was created by analyzing the "Senior" title, the responsibilities involving strategy and mentorship, and the company's growth stage. It frames the role within operations career progression, focusing on impact and development opportunities relevant to design professionals in a growth-stage company.

🌐 Work Environment

Office Type: The company emphasizes an "in-person" collaborative culture, operating from a physical headquarters in downtown Toronto. This suggests a traditional office environment designed to foster teamwork, spontaneous interactions, and a strong sense of community.

Office Location(s): The primary office is located in the heart of downtown Toronto, Ontario, Canada. This central location likely offers good accessibility via public transit and proximity to various amenities, which is advantageous for daily commuters.

Workspace Context:

• Collaborative Spaces: The office is designed to facilitate "spontaneous brainstorms" and "fast feedback loops," indicating dedicated areas for team collaboration, meetings, and creative ideation.

• Tools & Technology: As a digital-first company, the workspace will be equipped with modern technology, including high-performance workstations, access to design software (Adobe Creative Suite, Figma), and robust internet connectivity to support demanding design workflows.

• Team Interaction: The requirement for daily in-office presence ensures frequent opportunities for direct interaction with colleagues across marketing, creative, and product teams, fostering a strong sense of camaraderie and shared purpose.

Work Schedule: Employees are expected to be on-site five days a week. While the role is full-time (approx. 40 hours), the dynamic, high-growth environment may necessitate occasional flexibility to meet project timelines and critical deadlines, alongside the benefits of a remote-first holiday season.

📝 Enhancement Note: Inferred from the "Collaborative In-Office Culture" section, emphasizing the on-site requirement and its implications for the work environment and daily operations of the design team.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the recruitment team to assess qualifications and alignment with role requirements.

• Hiring Manager Interview: A discussion with the hiring manager (likely a Marketing Lead or Creative Director) focusing on your experience, design philosophy, and fit with the team's creative direction.

• Portfolio Presentation & Case Study: A dedicated session where you will present your portfolio, discuss key projects, and potentially walk through a specific case study demonstrating your process and impact.

• Cross-functional Interview: An interview with team members from Growth Marketing and Product to assess collaboration skills and understanding of business objectives.

• Final Interview: Potentially with a senior leader to discuss overall company alignment and strategic vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in digital marketing, DTC brands, and performance-driven creative. Prioritize work that demonstrates your ability to translate data into design.

• Tell a Story: For each project, clearly articulate the objective, your role, the problem you solved, your design process, and the measurable results achieved. Quantify impact wherever possible.

• Showcase Versatility: Include examples across different formats (ads, landing pages, social, motion graphics) to demonstrate your range.

• Highlight Collaboration: If possible, include examples of how you've worked with marketing or product teams, and how your designs have integrated with broader campaign strategies.

• Prepare for Questions: Be ready to discuss your design choices, your understanding of Phoenix's brand, and how you would approach specific challenges in their market.

Challenge Preparation:

• Creative Challenge: Be prepared for a potential design challenge, which might involve creating a concept for a new campaign, redesigning a landing page element, or developing a short motion graphic based on a brief.

• Data Interpretation: Practice articulating how you would use performance data (e.g., CTR, conversion rates, engagement metrics) to inform your design decisions and iterative improvements.

• Brand Alignment: Thoroughly research Phoenix's current brand identity, mission, and target audience to ensure any practical exercise or discussion aligns with their established voice and visual language.

📝 Enhancement Note: This section was inferred based on standard hiring practices for senior creative roles, particularly those involving performance marketing. The emphasis is on preparing a strong portfolio and demonstrating an understanding of data-driven design and cross-functional collaboration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks, including Photoshop for image manipulation and layout, Illustrator for vector graphics and logos, and InDesign for layout and print design (though less emphasis on print for this role).

• Figma: Critical for collaborative design, UI/UX elements for landing pages, prototyping, and maintaining design systems.

• Motion Graphics Software (e.g., Adobe After Effects): A strong plus for creating dynamic visual content for ads and social media.

• Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro): Beneficial for producing and editing marketing videos.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Amplitude) to understand campaign performance and user behavior, which will inform design decisions.

CRM & Automation:

• While not a primary CRM role, understanding how creative assets are deployed through marketing automation platforms or ad managers would be beneficial.

📝 Enhancement Note: This section was inferred directly from the "Who You Are" section, which explicitly mentions "Adobe Creative Suite and Figma" and "Motion or video editing skills are a strong plus." The inclusion of analytics and CRM familiarity is standard for roles that bridge creative with performance marketing operations.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: A strong focus on tangible results and measuring the effectiveness of creative work through performance metrics and business outcomes.

• Collaborative Spirit: A belief in the power of teamwork, open communication, and in-person interaction to drive innovation and achieve shared goals.

• Mission-Oriented: A deep commitment to Phoenix's mission of improving healthcare accessibility for Canadians, which informs all aspects of work and decision-making.

• Growth Mindset: Encouragement of continuous learning, embracing new trends, and a willingness to experiment and iterate to achieve excellence.

• Accountability & Ownership: Taking responsibility for one's work, from concept to execution, and contributing proactively to the team's success.

Collaboration Style:

• In-Person Synergy: The team values face-to-face interaction, encouraging spontaneous brainstorms, quick feedback sessions, and strong interpersonal relationships.

• Cross-Functional Partnership: Close working relationships with Growth Marketing and Product teams are essential, requiring clear communication and a shared understanding of objectives.

• Mentorship & Guidance: A culture where senior members actively support and guide junior team members and external partners, fostering collective growth.

• Data-Informed Dialogue: Discussions are grounded in performance data and user insights, leading to productive, objective-driven creative reviews.

📝 Enhancement Note: This section was inferred from the company's description, emphasizing its mission, collaborative in-office culture, and focus on impact and growth. These values are crucial for understanding how design operations integrates with the broader company objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Performance: Continuously finding the sweet spot between maintaining brand integrity and creating highly effective, data-driven creative that meets performance targets.

• Rapid Iteration in a Startup: Adapting quickly to evolving marketing strategies, new campaign needs, and fast-paced feedback cycles in a high-growth startup environment.

• Scalability of Creative: Developing design systems and processes that can scale efficiently as the company grows and its marketing efforts expand.

• Navigating Healthcare Regulations: Understanding and adhering to any specific compliance or regulatory considerations within the telehealth industry that may impact creative messaging.

Learning & Development Opportunities:

• Advanced Creative Techniques: Opportunities to hone skills in motion graphics, advanced digital illustration, or new design software and tools.

• Performance Marketing Strategy: Deepen understanding of growth marketing tactics, A/B testing methodologies, and customer acquisition funnels from a design perspective.

• Brand Strategy Development: Contribute to the evolution of Phoenix's visual brand identity and messaging frameworks.

• Leadership & Mentorship: Develop formal leadership skills through mentoring junior designers and potentially leading creative projects.

• Industry Immersion: Gain specialized knowledge in the rapidly evolving telehealth and digital health sectors.

📝 Enhancement Note: Challenges and growth opportunities were inferred based on the role's seniority, the company's startup nature, its industry (telehealth), and the emphasis on performance marketing. This provides a realistic outlook for potential candidates.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to significantly improve a marketing campaign's visual creative. What was your process and what were the results?"

• "How would you approach developing a distinct visual language for a new telehealth service feature, ensuring it aligns with Phoenix's brand and appeals to a specific patient demographic?"

• "Walk me through your process for creating a high-converting landing page. What key design elements do you prioritize, and how do you incorporate user feedback?"

Company & Culture Questions:

• "What excites you about Phoenix's mission to improve healthcare access in Canada, and how do you see your design work contributing to that mission?"

• "Based on your research, what do you think are the biggest creative challenges or opportunities for Phoenix in the current market?"

• "How do you approach collaboration with non-designers, such as marketers or product managers, to ensure alignment and effective outcomes?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your role, the solution (your design), and the measurable impact. Use a consistent framework.

• Highlight Data-Driven Decisions: Explicitly point out instances where data (user feedback, A/B test results, engagement metrics) informed your design choices and led to improvements.

• Demonstrate Process: Show sketches, wireframes, iterations, and final outputs to illustrate your thought process and problem-solving capabilities.

• Tailor to Phoenix: Research Phoenix's current marketing materials and brand voice. Be prepared to discuss how your work would fit or evolve their visual identity.

• Be Ready for Live Exercises: While not guaranteed, some companies may present a small, timed design challenge during the interview. Be prepared to think on your feet.

📝 Enhancement Note: Interview questions and preparation tips were crafted based on the role's focus on performance marketing, brand stewardship, mentorship, and the specific industry context of telehealth. The advice is tailored to help candidates showcase their operational and strategic design capabilities.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features projects related to digital marketing, DTC brands, and measurable campaign performance. Highlight case studies that demonstrate your ability to translate data into effective visual strategies.

• Resume Optimization: Tailor your resume to highlight keywords such as "Graphic Design," "Marketing Design," "Adobe Creative Suite," "Figma," "Performance Marketing," "DTC," "Brand Strategy," and "Motion Graphics." Quantify achievements where possible (e.g., "Increased landing page conversion rates by X% through design optimization").

• Interview Preparation: Practice articulating your design process, especially how you leverage data and collaborate with cross-functional teams. Prepare to walk through 2-3 key projects from your portfolio that best represent your senior-level capabilities and impact.

• Company Research: Thoroughly research Phoenix's mission, current marketing efforts, and brand identity. Understand their position in the Canadian telehealth market and be ready to discuss how your creative vision aligns with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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