Senior Graphic Designer at Optiplay

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Optiplay

Location: Germany

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing Operations

Date Posted: 2026-06-03

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

Drive the visual identity and user experience across multiple iGaming product squads by creating high-impact, polished icons and UI elements.
Develop comprehensive promotional asset packages, including banners, posters, and feature highlights, to support game releases and marketing campaigns.
Design and maintain corporate graphic materials, encompassing presentations, internal culture assets, and employer branding initiatives, ensuring visual consistency.
Prepare and optimize visual assets for integration into game engines, adhering to correct formats, resolution, and technical specifications for seamless implementation.
Foster a collaborative and initiative-driven environment by contributing fresh ideas for new games, features, and promotional content, working closely with producers, artists, and developers.

📝 Enhancement Note: While the role is Senior Graphic Designer, the responsibilities lean heavily into a specialized iGaming context, requiring strong UI/UX design skills for digital products and promotional content creation. The emphasis on "startup energy" and "zero bureaucracy" suggests a dynamic, fast-paced environment where operational efficiency and clear communication are paramount for design asset delivery.

📈 Primary Responsibilities

Design and create a wide spectrum of visual assets for in-game interfaces, including logos, icons, pop-ups, buttons, and other essential UI components, ensuring they align with game aesthetics and brand guidelines.
Produce complete promotional packs (e.g., banners, posters, feature highlights) for new game launches and ongoing campaigns, designed to capture player attention and drive engagement.
Develop corporate graphic materials to support various company needs, such as presentations, internal culture assets, and employer branding materials, maintaining a cohesive brand voice.
Create bitmap fonts, text styles, and typography elements tailored to specific project requirements, ensuring readability and aesthetic appeal within the iGaming context.
Prepare and optimize all visual assets for integration into the game engine, meticulously ensuring correct formats, resolution, and file sizes for efficient development workflows.
Maintain a consistent visual quality and brand identity across a multitude of projects, ensuring a unified look and feel for Optiplay's iGaming portfolio.
Collaborate closely with producers, artists, and developers to deliver assets that meet both creative vision and technical integration requirements, facilitating smooth project execution.
Actively contribute innovative ideas for new game concepts, feature enhancements, and promotional content, leveraging design expertise to influence product development.

📝 Enhancement Note: The responsibilities highlight a need for not just creative output but also a strong understanding of the technical pipeline for game asset delivery. This implies a requirement for meticulous attention to detail in file preparation and optimization, which is a critical operational aspect for game development studios.

🎓 Skills & Qualifications

Education: While specific educational qualifications are not listed, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for senior-level roles, demonstrating a foundational understanding of design principles.

Experience: A minimum of 5 years of professional experience as a Graphic Designer, with a mandatory background in the iGaming or slot games industry. This experience should showcase a proven ability to create high-impact visual content within this specific niche.

Required Skills:

Minimum 5 years of experience as a Graphic Designer.
Mandatory background and demonstrable expertise in iGaming / slot games design.
Strong portfolio showcasing polished visuals, logos, UI work, and promotional content relevant to the iGaming sector.
Advanced proficiency in Adobe Photoshop and Adobe Illustrator for creating and manipulating digital assets.
Essential digital drawing and digital painting skills, crucial for creating unique game assets and character elements.
Basic familiarity with Figma for collaborative design workflows and UI prototyping.
English language proficiency at a B1 level, enabling effective communication within international teams.

Preferred Skills:

Experience with game engines (e.g., Unity, Unreal Engine) from a content integration perspective.
Familiarity with animation principles or motion graphics tools (e.g., Adobe After Effects) for dynamic visual assets.
Understanding of UI/UX principles specifically within mobile gaming or iGaming applications.
Experience in developing and maintaining brand style guides for digital products.

📝 Enhancement Note: The mandatory iGaming background and specific skill requirements like digital drawing/painting and portfolio demonstration of UI/promo content are critical filters for operations. Candidates must prove their direct relevance to this niche to be considered.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio is mandatory, showcasing at least 5 years of graphic design work with a distinct focus on the iGaming and slot games industry.
Demonstrate a strong track record of creating polished, high-impact visual assets, including logos, app icons, and promotional materials that have driven user engagement or brand recognition.
Specific examples of UI work for games or digital applications, illustrating an understanding of user flow, interface design principles, and visual hierarchy.

Process Documentation:

Showcase examples of preparing assets for integration into a game engine, detailing the workflow from design to final optimization, including file formats, resolution considerations, and performance optimization.
Illustrate experience in maintaining a consistent visual style and brand identity across multiple projects or within a complex product ecosystem, demonstrating process adherence.
Projects that highlight collaboration with producers, artists, and developers, providing insight into how design assets were integrated into larger development pipelines and feedback loops.

📝 Enhancement Note: The portfolio is paramount for this role, acting as the primary filter. It must not only display creative talent but also practical application within the iGaming sector and an understanding of the asset delivery process for game development.

💵 Compensation & Benefits

Salary Range: Based on the Senior Graphic Designer title, 5+ years of experience, fully remote status in Germany, and the specialized iGaming industry, a competitive salary range can be estimated. For a Senior Graphic Designer in Germany, typically earning between €55,000 and €75,000 annually, with potential for higher compensation in specialized sectors like iGaming. The fully remote aspect and the company's startup energy might influence this. A reasonable estimate for this role would be €60,000 - €80,000 annually.

Benefits:

Generous Paid Time Off: 21 vacation days plus 5 extra day-offs annually, totaling 26 days of paid leave.
Health & Wellness Support: 12 paid sick days per year, a fixed budget for health insurance, and a budget for gym/fitness activities.
Work Flexibility: Fully remote work format, allowing employees to work from anywhere they are productive, and a flexible schedule with a start time window between 08:00–12:00 CET.
Equipment & Resources: Provision of all required work equipment to ensure a productive remote setup.
Startup Culture Perks: Zero bureaucracy, direct communication with founders and C-level executives, minimal meetings, and an async-friendly workflow.
Team Engagement: Opportunities for business trips and team meetups several times per year to foster connection and collaboration.
Financial Flexibility: Multiple salary payout options with flexible formats.
Future Perks: Additional benefits are planned to be unlocked once the company reaches break-even.

Working Hours: Approximately 40 hours per week, with a flexible start time between 08:00–12:00 CET, accommodating different work patterns and productivity peaks.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior graphic designers in Germany, adjusted for the iGaming sector's potential for higher compensation and the fully remote work arrangement. The benefits package emphasizes flexibility, wellness, and a modern, lean operational structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: iGaming (specifically, likely slot games given the description). This industry is characterized by rapid innovation, high competition, and a need for engaging, visually appealing content to attract and retain players. Operations within this sector must be agile and data-driven.

Company Size: Optiplay is described as having "startup energy," "zero bureaucracy," and "direct communication with founders and C-level." This suggests a lean, agile organization, likely in the startup or early-growth phase, with a company size that enables rapid decision-making and direct impact.

Founded: The founding date is not specified, but the emphasis on "startup energy" implies a relatively young company, possibly founded within the last 5-10 years, focusing on rapid growth and market penetration.

Team Structure:

Product Squads: The Graphic Designer will work across several "product squads," indicating a cross-functional team structure common in agile development environments. Each squad likely comprises individuals from various disciplines (e.g., producers, artists, developers) working collaboratively on specific game features or products.
Reporting: While not explicitly stated, reporting is likely to a Lead Designer, Art Director, or a Product Manager within one of the squads, with direct access to founders/C-level for key initiatives.
Collaboration: Emphasis on "minimal meetings, async-friendly workflow" suggests a culture that values efficient communication and respects individual focus time, with collaboration primarily occurring through project-based interactions and digital tools.

Methodology:

Agile Development: The mention of "product squads" and collaboration with "artists and developers" points towards an agile development methodology, where iterative design and rapid feedback loops are standard.
Data-Informed Design: While not explicit, the iGaming industry heavily relies on data for player engagement. The operations of the design team would likely involve using data insights to inform design decisions and measure the impact of visual assets.
Visual Consistency: A core operational requirement is maintaining a unified visual style across multiple projects, indicating processes for style guide adherence and asset management.

Company Website: https://jobs.workable.com/company/oRGVq9ZBJjKH2GinHoUv1y/jobs-at-optiplay

📝 Enhancement Note: The company culture is geared towards efficiency, direct communication, and rapid iteration, typical of a tech startup in the competitive iGaming space. Operations professionals will find an environment that values speed and clear output over bureaucratic processes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Senior Graphic Designer," indicating a mid-to-senior level position. It requires significant independent work, problem-solving, and the ability to guide visual direction for specific projects or product areas. The role also implies mentoring or guiding less experienced designers implicitly through collaboration and setting visual standards.

Reporting Structure: The designer will work across "several product squads," suggesting a matrixed reporting structure where they receive project direction from squad leads or producers while potentially reporting to an Art Director or Design Lead for overall career development and quality control. Direct communication with founders and C-level indicates visibility and potential for influence beyond the immediate design team.

Operations Impact: The visual assets created directly impact player engagement, game aesthetics, brand perception, and promotional effectiveness. High-quality, on-brand visuals are critical for user acquisition, retention, and overall revenue generation in the iGaming industry. The designer's work is integral to the success of game launches and marketing campaigns, directly influencing operational outcomes like conversion rates and player lifetime value.

Growth Opportunities:

Specialization: Deepen expertise within the iGaming sector, becoming a subject matter expert in visual design for slot games, UI/UX for interactive entertainment, or promotional campaign design.
Leadership: Progress into a Lead Graphic Designer or Art Director role, taking on more strategic oversight, team management, and mentorship responsibilities for design operations.
Cross-Functional Skill Development: Gain exposure to game development pipelines, marketing strategies, and product management, potentially moving into roles that blend design with product strategy or operations.
Broader Design Influence: Contribute to the evolution of Optiplay's overall brand identity and visual language as the company grows and diversifies its offerings.

📝 Enhancement Note: The "Senior" title combined with "startup energy" implies a role with significant autonomy and potential for rapid advancement if the candidate demonstrates strong performance and initiative. Growth opportunities are likely tied to the company's expansion and the individual's ability to contribute to its operational success.

🌐 Work Environment

Office Type: The role is "Fully remote," offering the flexibility to work from any location in Germany. This implies a distributed team environment where effective digital communication and asynchronous workflows are crucial operational components.

Office Location(s): While the company is based in Germany, the remote nature means candidates can be located anywhere within Germany, leveraging local infrastructure and personal productivity environments.

Workspace Context:

Collaborative Environment: Despite being remote, the role emphasizes collaboration across "product squads" and with "artists and developers." This necessitates proactive engagement through digital collaboration tools, virtual meetings, and asynchronous communication channels.
Tools & Technology: Access to standard design software (Adobe Creative Suite, Figma) is expected, alongside project management and communication platforms (e.g., Slack, Jira, Asana) that facilitate remote team operations.
Team Interaction: Opportunities for team interaction are provided through "business trips and team meetups several times per year," offering in-person connection and strategic alignment alongside the day-to-day remote work.

Work Schedule: A flexible schedule is offered, allowing employees to start their workday anytime between 08:00–12:00 CET. This operational flexibility supports individual productivity peaks and work-life balance, provided core responsibilities and collaboration needs are met.

📝 Enhancement Note: The remote work environment requires a high degree of self-discipline and effective digital communication skills. Operational success in this role hinges on the ability to collaborate seamlessly across distances and time zones.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of applications and portfolios to assess experience, iGaming relevance, and skill alignment. Candidates with strong portfolios demonstrating the required skills and industry experience will be prioritized.
Skills Assessment/Portfolio Deep Dive: A more in-depth discussion focusing on the candidate's portfolio, with specific questions about their design process, problem-solving approaches, and contributions to past iGaming projects. This may involve a practical design challenge or a detailed walkthrough of specific portfolio pieces.
Team/Cultural Fit Interview: An interview with potential team members or hiring managers to assess collaboration style, communication skills, and alignment with Optiplay's "startup energy" and "zero bureaucracy" culture.
Final Interview: Potentially with founders or C-level executives to discuss strategic alignment, long-term vision, and overall fit for the company's growth trajectory.

Portfolio Review Tips:

iGaming Focus: Ensure your portfolio prominently features your best work within the iGaming or slot games sector. Highlight UI elements, icons, logos, and promotional materials that demonstrate your understanding of player engagement and visual appeal in this niche.
Process & Impact: For each project, clearly articulate your role, the design challenges you faced, your problem-solving approach, and the impact of your work (e.g., improved user experience, successful campaign metrics, brand consistency). Quantify results where possible.
Technical Proficiency: Showcase examples that demonstrate proficiency in Adobe Photoshop, Illustrator, and your ability in digital drawing/painting. If you have Figma experience, include relevant UI mockups or prototypes.
Variety & Polish: Present a diverse range of high-quality work that reflects your versatility and attention to detail. Ensure all visuals are polished and professionally presented.

Challenge Preparation:

Design Challenge: Be prepared for a potential design challenge that simulates real-world tasks, such as creating a promotional banner for a new game or designing a set of UI icons. Focus on speed, creativity, and adherence to given constraints.
Problem-Solving Scenarios: Anticipate questions about how you would approach design challenges within a remote, fast-paced startup environment, especially concerning maintaining visual consistency across multiple projects and collaborating with diverse teams.
Industry Knowledge: Be ready to discuss current trends in iGaming design and how you stay updated on industry best practices.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates should curate their submissions strategically, emphasizing direct iGaming experience and the operational aspects of design delivery within a fast-paced development environment.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite: Essential proficiency in Adobe Photoshop and Adobe Illustrator for all graphic design tasks, including asset creation, manipulation, and vector work.
Digital Drawing/Painting Tools: Expertise in digital drawing and painting software (e.g., Procreate, Corel Painter, or Photoshop's brush engine) is a mandatory requirement for creating unique game assets and artistic elements.
Figma: Basic familiarity is required, indicating its use for collaborative design, UI prototyping, and potentially handoff to developers.

Analytics & Reporting:

CRM & Automation:

Not directly applicable to this role, but understanding how design assets are integrated into marketing automation platforms or CRM campaigns for promotional purposes could be advantageous.

📝 Enhancement Note: The technology stack is focused on core design tools. Proficiency in Adobe Photoshop and Illustrator, along with digital painting, is non-negotiable. Familiarity with Figma is also important for modern collaborative workflows.

👥 Team Culture & Values

Operations Values:

Creativity & Innovation: A drive to produce visually stunning and engaging content that stands out in the competitive iGaming market.
Efficiency & Agility: Operating within a "startup energy" environment means valuing speed, direct communication, and minimal bureaucracy to deliver results quickly.
Collaboration & Initiative: A willingness to work closely with diverse teams, contribute ideas proactively, and take ownership of design tasks.
Quality & Consistency: Maintaining high visual standards across all assets and ensuring a cohesive brand experience for players.
Adaptability: The ability to switch between creative tasks and maintain a unified visual style across multiple projects and evolving game designs.

Collaboration Style:

Cross-functional Integration: Working closely with producers, artists, and developers within agile "product squads" to ensure design aligns with technical capabilities and project goals.
Async-Friendly Communication: A preference for asynchronous communication methods (e.g., detailed briefs, comments on design tools, project management updates) to minimize disruptions and maximize focus time, while still being responsive.
Direct & Transparent: A culture that encourages direct communication, minimizing layers of approval and fostering an open exchange of ideas and feedback.

📝 Enhancement Note: The culture emphasizes a lean, agile, and collaborative approach. Operations professionals in this environment need to be highly self-motivated, communicative, and comfortable with rapid iteration and direct feedback.

⚡ Challenges & Growth Opportunities

Challenges:

Maintaining Visual Consistency: Ensuring a unified look and feel across multiple game projects, each potentially with unique themes, while adhering to Optiplay's brand guidelines.
Balancing Creative Vision with Technical Constraints: Delivering visually appealing assets that also meet the technical requirements and performance optimizations for game engines and various platforms.
Fast-Paced iGaming Environment: Adapting to rapid development cycles, tight deadlines, and evolving market trends in the highly competitive iGaming industry.
Remote Collaboration: Effectively collaborating and communicating design intent and feedback across distributed teams without the benefit of constant in-person interaction.

Learning & Development Opportunities:

iGaming Specialization: Deepen expertise in the specific nuances of visual design for the iGaming sector, understanding player psychology and engagement drivers.
UI/UX for Games: Enhance skills in UI/UX design specifically tailored for interactive entertainment, focusing on intuitive player journeys and immersive experiences.
Promotional Design Mastery: Develop advanced skills in creating high-converting promotional assets and campaign visuals.
Cross-Disciplinary Exposure: Gain insights into game development processes, marketing strategies, and product management through close collaboration with other functional teams.

📝 Enhancement Note: The challenges are typical of a senior creative role in a fast-moving tech industry. Growth opportunities are tied to specialization within the niche and gaining broader product development exposure.

💡 Interview Preparation

Strategy Questions:

"Describe your process for creating a promotional asset pack for a new slot game release. How do you ensure it aligns with the game's theme and marketing objectives?" (Focus on your workflow, ideation, and optimization steps).
"How do you maintain visual consistency across multiple iGaming projects that may have different art styles or themes? Provide an example from your portfolio." (Highlight your approach to style guides, asset libraries, and quality control).

Company & Culture Questions:

"What interests you about the iGaming industry and Optiplay specifically?" (Research Optiplay's games and recent news; align your passion with their mission).
"How do you contribute to a positive and productive remote work environment?" (Discuss your communication style, proactivity, and teamwork approach).

Portfolio Presentation Strategy:

Curate for iGaming: Select 3-5 of your strongest projects that best represent your iGaming experience, UI design skills, and promotional content creation.
Tell the Story: For each project, clearly explain the objective, your role, the challenges, your design process, key decisions, and the results or impact. Use visuals effectively to illustrate your points.
Highlight Technical Aspects: Be prepared to discuss file preparation, optimization for game engines, and how your design choices consider technical limitations.
Demonstrate Collaboration: If possible, showcase projects where you collaborated with developers or producers, explaining how you managed feedback and integrated their input.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical iGaming design experience, a structured creative process, and an understanding of the operational demands of working in a remote, fast-paced startup environment.

📌 Application Steps

To apply for this Senior Graphic Designer position:

Submit your application through the provided Workable link.
Curate Your Portfolio: Select your most relevant iGaming and UI design work. Ensure it clearly demonstrates your proficiency in Adobe Photoshop, Illustrator, digital painting, and your ability to create impactful promotional assets. Tailor your portfolio to highlight projects that align with Optiplay’s likely focus on slot games.
Optimize Your Resume: Highlight your 5+ years of experience, explicitly mentioning your iGaming background and any experience with UI elements, logos, and promo packs. Use keywords from the job description like "iGaming," "slot games," "Adobe Photoshop," "Illustrator," "UI Design," and "promotional content."
Prepare Your Portfolio Walkthrough: Be ready to present your portfolio during interviews. Practice explaining your design process, the challenges you overcame, and the impact of your work, especially for iGaming-specific projects.
Research Optiplay: Understand Optiplay's current game offerings, brand aesthetic, and company values. Familiarize yourself with their approach to remote work and startup culture to articulate your fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Graphic Designer