Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Intact FC

Location: Montréal, Quebec, Canada (Hybrid)

Job Type: Full-Time

Category: Marketing & Design Operations

Date Posted: April 15, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• This role is critical for driving brand consistency and visual impact across multiple markets, requiring a strong understanding of brand strategy and its application in design.

• The Senior Graphic Designer will be responsible for translating brand guidelines into compelling visual assets for diverse platforms, including social media, mobile apps, websites, and advertising.

• This position involves a high degree of collaboration with internal stakeholders and the creative team to ensure cohesive and impactful marketing initiatives.

• The role demands proficiency in industry-standard design software and a proactive approach to staying abreast of design trends, particularly within the financial services sector.

📝 Enhancement Note: While the job title is "Senior Graphic Designer," the description emphasizes marketing initiatives, brand strategy, and cross-functional collaboration, positioning this role within the broader scope of Marketing Operations. The focus on developing and executing marketing initiatives to strengthen IFC brands across Canadian, USA, and UK markets indicates a strategic operational component beyond pure design execution.

📈 Primary Responsibilities

• Brand Application & Visual Design: Guide and execute the application of brand identity across all user and client touchpoints, including social media, mobile applications, websites, and advertising signage, ensuring visual captivation and brand integrity.

• Brand Guideline Management: Oversee and maintain brand guidelines, ensuring consistency in the overall aesthetics and messaging across all marketing materials and platforms.

• Stakeholder Education & Advocacy: Serve as the primary brand reference for peers and stakeholders, educating and advocating for brand guidelines and best practices in multidisciplinary forums.

• Visual Exploration & Refinement: Explore and refine visual compositions, typography, color palettes, formats, and messaging to maximize creative impact and achieve defined marketing objectives.

• Creative Concept Development: Collaborate closely with the Creative Director to deliver high-impact design concepts that align with the positioning and strategic goals of Intact's brands.

• Trend Analysis & Innovation: Stay current with emerging design trends, tools, and technologies relevant to the financial services industry and digital media to ensure designs are innovative, relevant, and competitive.

• Design System & Template Creation: Aid in the creation and maintenance of design systems and templates to facilitate scalable content production and ensure brand consistency across the organization.

• Project & Deadline Management: Manage multiple design projects simultaneously, from conceptualization to completion, ensuring adherence to deadlines while maintaining exceptionally high standards of quality and brand compliance.

📝 Enhancement Note: The responsibilities highlight a strategic operational function beyond traditional graphic design. The emphasis on managing brand guidelines, educating stakeholders, and collaborating on marketing initiatives indicates a need for process orientation and cross-functional coordination, typical of operations roles.

🎓 Skills & Qualifications

Education:

Experience:

• Over 5 years of experience in marketing.

• Over 3 years of focused experience in branding and graphic design.

• Demonstrated experience in managing multiple design projects and creating high-quality digital assets.

Required Skills:

• Branding & Brand Management: Deep understanding of brand strategy, brand identity development, and consistent brand application across all touchpoints.

• Graphic Design Proficiency: Expert-level skills in visual composition, typography, color theory, and layout design.

• Design Software Expertise: Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects) for creating a wide range of digital and print assets.

• Digital Asset Management (DAM): Skilled in managing and utilizing Digital Asset Management products for efficient content organization and retrieval.

• Project Management: Proven ability to manage multiple projects concurrently, prioritize tasks, and meet strict deadlines in a fast-paced environment.

• Collaboration & Communication: Excellent interpersonal skills, a positive attitude, and a collaborative spirit; ability to work effectively with cross-functional teams and stakeholders.

• Problem-Solving: Strong analytical and problem-solving skills, with a knack for finding creative solutions to design and branding challenges.

• Bilingualism (Quebec-based candidates): Fluency in both English and French is required for regular interaction with English-speaking colleagues across Canada.

Preferred Skills:

• Design Systems Development: Experience in creating and maintaining comprehensive design systems and style guides.

• Motion Graphics/Animation: Familiarity with After Effects for creating dynamic visual content.

• Financial Services Industry Experience: Understanding of design considerations and trends within the financial services sector.

• Presentation Skills: Ability to effectively present design concepts and brand strategies to internal teams and leadership.

📝 Enhancement Note: The requirements emphasize both creative design skills and operational capabilities like project management, DAM proficiency, and stakeholder communication, aligning with the operational demands of a senior marketing role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong track record in branding and graphic design across various digital and print mediums.

• Demonstrations of successful brand application across multiple touchpoints, including social media, websites, and advertising materials.

• Case studies highlighting the process of developing and refining visual compositions, typography, and color palettes to achieve specific marketing objectives.

• Examples of contributions to design systems, templates, or scalable content production workflows.

Process Documentation:

• Examples of how brand guidelines were developed, documented, and implemented across an organization.

• Case studies detailing the collaboration process with creative directors, marketing teams, or other stakeholders to achieve design goals.

• Demonstrations of workflow management for design projects, including task prioritization and resource allocation.

• Evidence of utilizing DAM systems for asset organization and distribution.

📝 Enhancement Note: For a Senior Graphic Designer role with operational responsibilities, a portfolio should not only display creative output but also illustrate process, collaboration, and the ability to scale design efforts. This demonstrates an understanding of how design integrates into broader marketing operations.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Flexible Work Arrangements: Flexible work schedules to support work-life balance.

• Hybrid Work Model: Combination of remote and in-office work for collaboration and flexibility.

• Additional Paid Time Off: Opportunity to purchase up to 5 extra days off per year.

• Comprehensive Health & Wellness:

  • Telemedicine services for convenient healthcare access.
  • Wellness account for health-related expenses.
  • Multiple benefits to support physical and mental wellbeing.

• Financial Security & Growth:

  • Share plan and Employee Share Purchase Plan (ESPP) with a 50% Intact match on net shares.
  • Potential for guaranteed income for life through a defined benefit pension plan.

• Annual Bonus Plan: Target of 10% of base salary, with potential payout up to double the target, subject to personal and company performance.

Working Hours:

• 35 hours per week.

📝 Enhancement Note: The detailed salary range provided, coupled with extensive benefits like share plans, a defined benefit pension, and flexible work options, indicates a competitive compensation package for a senior role. The inclusion of a defined benefit pension plan is a significant perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance)

Company Size: Large (likely over 10,000 employees, based on global operations and comprehensive benefits)

Founded: Intact Financial Corporation has a long history, with roots tracing back to the 19th century, evolving through various mergers and acquisitions to become a leading insurance provider.

Team Structure:

• Reporting: Reports to the Manager of the Creative and Brand team.

• Collaboration: Works closely with a Creative Director, peers within the design and marketing teams, and various internal stakeholders across different departments and potentially international markets (Canada, USA, UK).

• Specialization: The Creative and Brand team likely comprises various specialists in design, content, brand management, and marketing strategy.

Methodology:

• Brand-Centric Approach: Emphasis on strengthening and evolving Intact's brands through consistent and impactful design.

• Data-Informed Creativity: While not explicitly stated, the role's involvement in marketing initiatives suggests a need for designs that are not only aesthetically pleasing but also effective in achieving measurable business objectives.

• Collaborative Workflows: Encourages collaboration between creative professionals and business units to ensure brand alignment and strategic execution.

• Process Optimization: Aims to improve content production scalability through design systems and templates.

Company Website: https://www.intactfc.com/

📝 Enhancement Note: Intact FC's focus on "helping people, businesses, and society prosper" and their employee promise highlights a culture that values employee well-being, growth, and collective success. For a Senior Graphic Designer, this implies a supportive environment where their contributions to brand strength are recognized and valued.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor. This role is positioned as a senior specialist, expected to lead design efforts, mentor peers, and influence brand strategy. It sits within the broader marketing operations function, contributing to the execution of GTM strategies through visual communication.

Reporting Structure: Reports to the Manager of the Creative and Brand team. This suggests a clear hierarchy with opportunities for upward mobility within the marketing or creative departments.

Operations Impact: The Senior Graphic Designer's impact is significant, directly influencing how Intact's brands are perceived by customers, partners, and employees across multiple markets. Effective branding and design are crucial for customer acquisition, retention, and overall market positioning, thereby contributing to revenue generation and business success.

Growth Opportunities:

• Leadership Development: Potential to move into Creative Lead or Art Director roles, managing teams and larger projects.

• Specialization: Deepen expertise in specific design areas (e.g., motion graphics, UX/UI design within brand context) or expand into brand strategy consulting.

• Cross-Functional Moves: Transition into broader marketing operations, brand management, or even project management roles, leveraging strong organizational and stakeholder management skills.

• International Exposure: Opportunity to work on branding initiatives for US and UK markets, broadening global perspective.

📝 Enhancement Note: The "Senior" title, reporting to a Manager, and the scope of responsibilities across multiple markets indicate significant growth potential. This role serves as a strong foundation for further career advancement in design leadership or broader marketing operations.

🌐 Work Environment

Office Type: Hybrid work model, combining in-office collaboration with remote flexibility. This suggests a modern office environment designed to foster collaboration and innovation when employees are on-site.

Office Location(s):

• Primary: Montréal, Quebec, Canada (2020 Robert-Bourassa)

• Potential: Toronto, Ontario, Canada (as indicated by locations_alt_raw)

Workspace Context:

• Collaborative Spaces: The hybrid model implies office spaces designed for teamwork, brainstorming sessions, and cross-functional meetings.

• Technology Access: Expected access to high-performance workstations, design software (Figma, Adobe Creative Suite), and potentially specialized hardware for creative tasks.

• Team Interaction: Opportunities for direct interaction with the Creative Director, design peers, and marketing colleagues, fostering a dynamic and creative atmosphere.

Work Schedule:

• 35 hours per week, offering a standard work schedule within a hybrid framework. Flexibility is implied through the "Flexible work arrangements" benefit.

📝 Enhancement Note: The hybrid work environment at Intact FC is designed to balance the need for focused individual work with the benefits of in-person collaboration and team synergy, which is crucial for creative roles like graphic design where feedback and brainstorming are key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of application and resume, focusing on experience, qualifications, and alignment with core requirements.

• Portfolio Review: A critical stage where the candidate's portfolio is assessed for design quality, brand consistency, technical proficiency, and strategic thinking. Prepare to discuss your process and rationale behind your design choices.

• Hiring Manager/Team Interview: Discussion with the Manager of the Creative and Brand team and potentially the Creative Director. This will cover your experience, approach to branding, problem-solving skills, and cultural fit.

• Technical/Skills Assessment: May involve a design challenge or a deep dive into your proficiency with specific software (Figma, Adobe Creative Suite).

• Final Interview: Potentially with a higher-level manager or cross-functional stakeholders to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your experience in branding, digital design, and project management. Prioritize work relevant to financial services or large corporate brands if possible.

• Showcase Process: For each project, clearly articulate the problem, your role, the process you followed (including research, ideation, and iteration), the tools used, and the final outcome. Quantify results where possible (e.g., "increased engagement by X%").

• Highlight Brand Consistency: Demonstrate how you applied brand guidelines and ensured consistency across different platforms and touchpoints.

• Technical Proficiency: Be ready to discuss your command of Figma and the Adobe Creative Suite, including specific techniques or workflows you employ.

• Storytelling: Frame your projects as compelling narratives that showcase your problem-solving abilities and creative impact.

Challenge Preparation:

• Design Challenge: If a design challenge is presented, focus on understanding the brief thoroughly, asking clarifying questions, and working efficiently within the given timeframe. Emphasize your process and rationale.

• Brand Application Exercise: Be prepared to apply brand guidelines to a new scenario or critique existing brand applications.

• Stakeholder Communication: Practice articulating your design decisions and their strategic rationale clearly and concisely, as if presenting to management or non-design stakeholders.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenges highlights that Intact FC values demonstrable skills and strategic thinking in their design hires, aligning with operational best practices for assessing candidate capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating UI/UX elements. Proficiency in its features for design systems, component libraries, and interactive prototyping is expected.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and digital asset creation.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • After Effects: For motion graphics, animations, and dynamic visual content.

• Digital Asset Management (DAM) Products: Experience with systems for organizing, storing, and distributing digital assets (e.g., Bynder, Canto, Widen).

Analytics & Reporting:

CRM & Automation:

• Not typically a primary toolset for graphic designers, but understanding how design assets are used within marketing automation platforms or CRM systems can be advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is fundamental. Experience with DAM systems points to an operational need for efficient asset management and distribution, crucial for large organizations with extensive brand assets.

👥 Team Culture & Values

Operations Values:

• Respect: Valuing diversity as a strength and fostering an inclusive, accessible workplace where unique perspectives are encouraged.

• Do Your Best Work: Commitment to high standards, innovation, and continuous improvement in all tasks and projects.

• Open to Change: Adaptability and willingness to embrace new approaches, technologies, and evolving market needs.

• Invest in Your Career: Encouraging professional development, learning, and skill enhancement.

• Win As A Team: Emphasis on collaboration, shared success, and mutual support among colleagues.

• Resilience: Supporting employees and the business to navigate challenges and prosper.

Collaboration Style:

• Cross-Functional Integration: Expected to collaborate effectively with marketing, brand management, and potentially product teams, bridging creative vision with business objectives.

• Feedback Culture: Openness to receiving and providing constructive feedback to enhance design quality and brand impact.

• Knowledge Sharing: Encouraging the sharing of design trends, best practices, and tool efficiencies within the team.

📝 Enhancement Note: Intact FC's stated values emphasize a supportive, growth-oriented, and collaborative culture. For a Senior Graphic Designer, this means working in an environment that values creativity, inclusivity, and teamwork, with a clear focus on achieving collective goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Market Needs: Ensuring brand integrity across diverse international markets (Canada, USA, UK) while adapting designs to local nuances and specific campaign objectives.

• Managing High Volume of Design Requests: Effectively prioritizing and managing multiple projects simultaneously from various internal stakeholders, each with potentially competing deadlines and priorities.

• Staying Ahead of Design Trends: Continuously evolving design skills and knowledge to incorporate the latest trends and technologies, especially within the dynamic financial services sector.

• Advocating for Design Best Practices: Educating and influencing internal teams and stakeholders who may not have a design background on the importance and application of brand guidelines.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, or explore new design tools and technologies.

• Brand Strategy Workshops: Participation in sessions focused on brand development, positioning, and strategic marketing initiatives.

• Cross-Disciplinary Learning: Exposure to marketing operations, campaign management, and digital media strategies through collaboration.

• Mentorship: Potential to be mentored by senior leaders within the Creative and Brand team or to mentor junior designers.

📝 Enhancement Note: The challenges presented are typical for senior roles in large, international organizations, offering significant opportunities for skill development and professional growth within a structured environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you successfully guided the application of brand guidelines across multiple platforms. What was your process, and what were the key outcomes?" (Focus on process, stakeholder management, and impact.)

• "How do you approach creating visually captivating designs for diverse audiences and touchpoints, such as social media, mobile apps, and websites?" (Highlight your understanding of platform-specific design and user experience.)

• "Walk us through a project where you collaborated with a Creative Director or other stakeholders to deliver high-impact concepts. What was your contribution, and how did you ensure alignment?" (Emphasize collaboration, communication, and strategic alignment.)

• "How do you stay updated with design trends, particularly within the financial services industry, and how do you incorporate them into your work?" (Showcase your proactive learning and relevance.)

Company & Culture Questions:

• "What do you know about Intact FC and our brand? How do you see your design skills contributing to our mission of helping people, businesses, and society prosper?" (Research Intact's values, mission, and recent campaigns.)

• "How do you embody Intact's values of respect, doing your best work, and being open to change in your professional approach?" (Align your experiences with their core values.)

Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 3-5 projects that best showcase your branding, digital design, and project management skills. Ensure they are relevant to Intact's business or demonstrate transferable skills.

• Structure Your Narrative: For each project, clearly outline the challenge, your role, the process (ideation, design, iteration), the tools used, and the measurable results or impact.

• Emphasize Brand Stewardship: Highlight how you applied and maintained brand consistency, and how your designs supported business objectives.

• Technical Fluency: Be prepared to discuss your proficiency with Figma and Adobe Creative Suite, including specific techniques or workflows.

• Conciseness: Keep your presentation focused and within the allotted time, allowing for discussion and questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also operational efficiency, strategic thinking, and cultural alignment, reflecting the broader responsibilities of the role within marketing operations.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Intact FC careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating strong branding, digital asset creation, and experience with design systems. Prioritize work that aligns with financial services or large corporate brand aesthetics.

• Resume Optimization: Ensure your resume clearly details your experience in branding, graphic design, and project management, using keywords from the job description such as "Figma," "Adobe Creative Suite," "Brand Guidelines," and "Digital Asset Management." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, rationale, and project outcomes. Prepare specific examples that showcase your collaboration skills, problem-solving abilities, and understanding of brand strategy. Rehearse presenting your portfolio.

• Company Research: Thoroughly research Intact FC, its brand identity, values, and recent marketing initiatives. Understand their mission and how your role contributes to their overall success.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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