Graphic Designer for a Marketing Agency (US-based/Remote)

📍 Job Overview

Job Title: Graphic Designer for a Marketing Agency (US-based/Remote)

Company: Paired

Location: Colombia

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Operations

Date Posted: 2026-05-15

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a unique blend of creative execution and AI-driven innovation, focusing on prompt engineering and strategic deployment of artificial intelligence for design generation.

• The Graphic Designer will be responsible for conceptualizing and producing high-end creative assets, including ad creatives, website elements, branding materials, and product imagery, with a strong emphasis on a clean, modern biotech aesthetic.

• A key aspect of this position is the ability to refine and elevate AI-generated assets into production-ready designs using industry-standard tools like Adobe Creative Suite and Figma.

• The position requires strong English communication skills and the ability to work independently within a remote, contractor-based global structure, supporting US-based marketing initiatives.

📝 Enhancement Note: While the job title is "Graphic Designer," the core responsibilities and required skills indicate a significant pivot towards AI-assisted design and prompt engineering, positioning this role at the intersection of Creative Operations and Marketing Operations. The emphasis on "AI-driven creative workflows" and "prompt engineering" suggests this is not a purely execution-focused role but requires strategic input in leveraging generative AI for marketing collateral.

📈 Primary Responsibilities

• Strategically direct and execute AI-driven design workflows, utilizing advanced prompt engineering techniques with platforms such as Claude, Gemini, and other generative AI tools.

• Generate a diverse range of internal creative assets, including performance-focused ad creatives, high-fidelity website graphics, essential branding elements, and compelling product imagery.

• Translate AI-generated concepts and assets into polished, production-ready designs, ensuring alignment with a clean, modern, and high-trust biotech aesthetic.

• Collaborate internally with stakeholders to iterate on visual concepts, refine AI outputs, and continuously enhance the overall quality and consistency of creative deliverables.

• Actively research and integrate emerging AI tools and techniques to optimize design processes, improve efficiency, and maintain a competitive edge in creative output.

• Apply a deep understanding of design principles, including layout, composition, typography, and visual hierarchy, to elevate AI-generated content and ensure brand consistency.

• Utilize professional design software such as Adobe Photoshop, Adobe Illustrator, and Figma for the refinement, editing, and finalization of AI-generated assets.

📝 Enhancement Note: The responsibilities emphasize a proactive and strategic approach to AI in design, moving beyond basic tool usage to prompt engineering and creative direction. This suggests the need for a designer who can not only execute but also innovate and guide the AI's creative output.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in graphic design principles and AI-assisted creative workflows is paramount. Relevant certifications in design software or AI tools may be beneficial.

Experience: Minimum of 2-5 years of experience in graphic design, with a significant portion dedicated to utilizing AI tools for creative generation and refinement. Experience in a marketing agency or a role involving performance-focused ad creative development is highly valued.

Required Skills:

• Proficient in Adobe Creative Suite (Photoshop, Illustrator) and Figma.

• Demonstrated experience with AI design platforms such as Claude and Gemini.

• Strong prompt engineering abilities, extending beyond basic usage to control output quality, style, and consistency.

• Solid understanding and practical application of layout and composition, typography, and visual hierarchy.

• Proven ability to take raw or AI-generated assets and elevate them to a high-end, production-ready standard.

• Excellent written and verbal English communication skills for effective internal collaboration and feedback.

Preferred Skills:

• Experience with other generative AI tools and platforms relevant to visual design.

• Familiarity with performance marketing creative strategies and A/B testing principles for ad creatives.

• Understanding of branding principles and applying them to various visual assets.

• Experience with product imagery creation or refinement.

• Exposure to the biotech industry or a similar sector requiring a "high-trust" aesthetic.

📝 Enhancement Note: The emphasis on "strong prompt engineering ability (not just basic usage)" and the requirement to "take rough/generated assets and bring them to a high-end, production-ready standard" indicate a need for a designer with advanced technical skills and a critical eye for quality, not just someone who can operate AI tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight your proficiency in AI-assisted design workflows, demonstrating the iterative process from prompt generation to final output.

• Include case studies detailing your prompt engineering strategies, the AI tools used, and how you refined AI-generated assets into polished, production-ready designs.

• Present examples of ad creatives, website assets, and branding elements that align with a clean, modern aesthetic, ideally with a focus on high-trust or biotech-inspired visuals.

Process Documentation:

• Be prepared to discuss your personal workflow for integrating AI tools into the design process, from concept ideation to final asset delivery.

• Articulate your methods for prompt engineering, including how you structure prompts to achieve specific stylistic outcomes, control visual elements, and ensure brand consistency.

• Describe how you approach the refinement and enhancement of AI-generated assets, detailing the specific techniques and tools used to achieve a high-end, production-ready standard.

📝 Enhancement Note: For a role heavily reliant on AI, the portfolio must explicitly demonstrate the candidate's ability to not just use AI, but to strategically direct it and then apply traditional design skills to perfect the output. This is crucial for showcasing the "AI-driven creative workflows" and "prompt engineering" aspects.

💵 Compensation & Benefits

Salary Range: As a contractor role based in Colombia and supporting US-based operations, the salary would typically align with industry standards for mid-level graphic designers with AI specialization in emerging markets, while also reflecting the value of advanced AI skills. A competitive range would likely be between $25,000 - $45,000 USD annually, or approximately $12 - $22 USD per hour, depending on experience, portfolio strength, and specific AI expertise.

Benefits:

• Flexible Work Schedule: While core hours are 9:00 AM – 5:00 PM EST, the contractor role may offer flexibility within that framework.

• Global Remote Work Opportunity: The ability to work from anywhere in Colombia, contributing to a US-based marketing agency.

• Exposure to Cutting-Edge Technology: Direct involvement with AI-driven design workflows and prompt engineering.

• Contractor Engagement: Opportunity to work on diverse projects without client-facing responsibilities.

• Potential for Long-Term Engagement: Contractor roles can often lead to ongoing project work or future opportunities.

Working Hours: 9:00 AM – 5:00 PM EST (Eastern Standard Time), totaling approximately 40 hours per week. This time zone alignment is crucial for team coordination.

📝 Enhancement Note: For a contractor role in Colombia, it's important to provide an estimated salary range in USD that reflects both the local market and the specialized skills required, particularly AI and prompt engineering. The benefits are typical for contractor roles, focusing on flexibility and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruiting Agency, with a specialization in connecting global remote talent with companies. The role itself supports a marketing agency function, implying a fast-paced, results-oriented environment.

Company Size: Paired operates as a global agency, likely employing a diverse remote workforce. The specific marketing agency it supports is not detailed but can be inferred to be dynamic and tech-forward given the role's AI focus.

Founded: Paired's founding date is not specified, but its mission to "pair remote work with top-tier talent" suggests a modern, forward-thinking approach to employment and talent acquisition.

Team Structure:

• The Graphic Designer will be part of an internal creative team, likely within the US-based marketing agency Paired supports.

• There will be no direct client-facing responsibilities, indicating a structure focused on internal project execution and collaboration.

Methodology:

• AI-Centric Design: The core methodology revolves around leveraging AI tools for creative generation and prompt engineering.

• Data-Driven Refinement: While not explicitly stated for design, marketing agencies often use performance data to inform creative iterations and optimize ad creatives.

• Agile Project Management: A fast-paced agency environment often implies agile workflows for design requests and project completion.

Company Website: https://www.paired.com/

📝 Enhancement Note: The company culture description is inferred from Paired's mission and the nature of the role. The emphasis on a "clean, modern biotech aesthetic" suggests the marketing agency client operates in a sector where trust, scientific rigor, and advanced technology are key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a specialization in AI. It represents a step beyond traditional graphic design by incorporating advanced technical skills in prompt engineering and AI asset generation. This path offers a unique opportunity to become an expert in a rapidly evolving field.

Reporting Structure: The designer will report to an internal manager within the marketing agency, likely a Creative Director, Design Lead, or Marketing Manager. There will be no direct client reporting.

Operations Impact: The Graphic Designer's work will directly impact the effectiveness of marketing campaigns, particularly ad creatives and website assets. By producing high-quality, AI-enhanced visuals, the role contributes to brand perception, user engagement, and ultimately, performance metrics for the marketing agency's clients.

Growth Opportunities:

• AI Specialization: Deepen expertise in prompt engineering and become a go-to resource for AI-driven creative solutions within the agency.

• Creative Direction: Progress into roles where you can lead creative strategy for AI-powered campaigns or direct junior designers in AI workflows.

• Tool Proficiency: Become an expert in a suite of AI and design tools, enhancing marketability and adaptability.

• Industry Expertise: Develop a strong understanding of the biotech sector's visual communication needs, potentially leading to specialized roles.

📝 Enhancement Note: The growth opportunities highlight the emerging nature of this role. It's not just about graphic design, but about becoming an AI-savvy creative professional, which is a significant differentiator in today's job market.

🌐 Work Environment

Office Type: This is a fully remote contractor role, meaning there is no physical office provided. The "office" is the designer's chosen workspace in Colombia.

Office Location(s): The role is based in Colombia, allowing the contractor to work from any suitable location within the country. The core working hours are aligned with EST.

Workspace Context:

• Independent Work: The environment requires self-discipline, time management, and the ability to work autonomously.

• Digital Collaboration: Communication and collaboration will primarily occur through digital channels (e.g., Slack, email, video conferencing).

• Technology Access: The contractor is responsible for ensuring they have reliable internet access and the necessary hardware to perform their duties, including running design software and AI tools.

Work Schedule: The specified working hours are 9:00 AM – 5:00 PM EST. This requires significant overlap with US East Coast business hours to facilitate collaboration with internal teams.

📝 Enhancement Note: The remote nature of the role is central. While flexible in location within Colombia, the strict adherence to EST working hours is a critical factor for collaboration and productivity.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core design skills, AI tool experience, and prompt engineering capabilities.

• Technical Interview: May involve a discussion about your design process, specific AI tools you've used, and how you approach prompt engineering. You might be asked to walk through a past project from your portfolio.

• Practical Exercise/Challenge: A potential design challenge that requires you to use AI tools to generate assets based on a brief, followed by refinement and presentation. This could focus on creating ad creatives or website assets with a specific aesthetic.

• Cultural Fit/Final Interview: Discussion with a hiring manager to assess communication skills, ability to work independently, alignment with the company's values, and understanding of the role's unique AI focus.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase projects where AI was integral to the creative process. Use clear labels or descriptions to denote AI-generated elements and your subsequent refinements.

• Demonstrate Prompt Engineering: For at least one project, provide a brief explanation of the prompts used and how they evolved to achieve the desired results. This is a key differentiator.

• Showcase Aesthetic Control: Ensure your portfolio visually demonstrates your ability to achieve the specified "clean, modern biotech aesthetic" and your control over visual hierarchy and typography.

• Quantify Impact (if possible): For performance-focused ad creatives, include any available metrics or explain the intended impact on campaign goals.

• Tailor to the Role: Emphasize projects that align with ad creatives, website assets, and branding, as these are the primary responsibilities.

Challenge Preparation:

• AI Tool Familiarity: Ensure you are comfortable using the mentioned AI tools (Claude, Gemini) and can quickly generate relevant assets.

• Prompting Practice: Practice creating prompts for specific aesthetics and elements relevant to the "biotech" or "high-trust" industry.

• Refinement Skills: Be ready to demonstrate how you would take a raw AI output and improve it using Photoshop, Illustrator, or Figma.

• Concise Communication: Prepare to articulate your thought process, design choices, and AI strategy clearly and concisely.

📝 Enhancement Note: The interview and portfolio review will heavily scrutinize the candidate's AI proficiency and prompt engineering skills. Applicants should prepare to discuss their specific methods and demonstrate their ability to translate raw AI output into professional, polished designs.

🛠 Tools & Technology Stack

Primary Tools:

• AI Generative Platforms: Claude, Gemini, and potentially other emerging AI tools for image and concept generation. Proficiency in prompt engineering for these platforms is critical.

• Adobe Creative Suite: Adobe Photoshop and Adobe Illustrator are essential for refining, editing, and finalizing AI-generated assets, as well as for creating supporting design elements.

• Figma: Required for website assets and potentially for collaborative design workflows, prototyping, and final asset delivery.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core responsibilities of this design role, but understanding how creative assets integrate into marketing automation platforms or CRM systems could be advantageous.

📝 Enhancement Note: The technology stack is heavily weighted towards AI generation tools and industry-standard design software. The emphasis on prompt engineering signifies a need for advanced technical skill in leveraging these AI platforms.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A commitment to exploring and integrating new technologies like AI into creative workflows.

• Quality & Precision: A focus on delivering polished, high-end creative assets that meet strict aesthetic and production standards.

• Efficiency & Optimization: Utilizing AI and streamlined processes to achieve faster turnaround times and better results.

• Collaboration & Communication: Working effectively with internal teams to achieve shared marketing objectives.

• Data-Informed Creativity: Understanding how design choices impact performance metrics and iterating based on insights.

Collaboration Style:

• Digital-First: Primarily remote collaboration through various digital communication tools.

• Iterative Feedback: Openness to receiving and providing constructive feedback to refine designs and AI outputs.

• Cross-Functional Interaction: Working closely with marketing professionals to ensure creative aligns with campaign goals and brand messaging.

• Proactive Contribution: Expected to contribute ideas and solutions, particularly in leveraging AI for creative advantage.

📝 Enhancement Note: The culture values align with a forward-thinking marketing agency that embraces new technologies. The emphasis on "efficiency & optimization" and "data-informed creativity" is standard for operations-minded roles, even in creative capacities.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with new AI tools, techniques, and ethical considerations in generative design.

• Balancing AI with Human Creativity: Effectively integrating AI as a tool to augment, rather than replace, human creative judgment and artistic skill.

• Consistent Aesthetic Control: Maintaining a specific "clean, modern biotech aesthetic" across diverse AI-generated outputs and refinements.

• Independent Remote Work: Managing workload, deadlines, and communication effectively without direct in-person supervision.

Learning & Development Opportunities:

• AI Prompt Engineering Mastery: Deepen expertise in crafting sophisticated prompts for advanced AI models.

• New AI Tool Exploration: Opportunity to experiment with and integrate new AI design and creative tools as they emerge.

• Performance Marketing Insights: Gain a better understanding of how creative directly impacts marketing campaign performance.

• Specialized Industry Knowledge: Develop a niche in creating visuals for the biotech or technology sectors.

📝 Enhancement Note: The challenges are directly tied to the innovative nature of the role, particularly the integration of AI. The growth opportunities focus on developing highly sought-after skills in AI-driven creative fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools like Claude or Gemini to generate creative assets. How do you approach prompt engineering to achieve specific visual outcomes?"

• "Walk me through a project where you used AI in your design workflow. What were the challenges, and how did you refine the AI-generated assets into a production-ready design?"

• "How do you ensure consistency in brand aesthetic and visual hierarchy when working with AI-generated content and refining it with tools like Photoshop or Figma?"

Company & Culture Questions:

• "What attracts you to a role that emphasizes AI-driven creative workflows and prompt engineering?"

• "How do you approach working independently in a remote environment, and how do you ensure effective communication with remote teams?"

• "Describe your understanding of a 'clean, modern biotech aesthetic.' How would you apply this to ad creatives and website assets?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio to clearly highlight AI-integrated projects. Use a consistent format for each case study: Problem, AI Tool/Prompt Strategy, Refinement Process, Final Deliverable, and (if possible) Impact.

• Demonstrate Process: Be ready to verbally walk through the iterative steps of your AI design process, from initial prompt to final polish. Show before-and-after examples of AI output vs. refined design.

• Highlight Technical Skills: Be prepared to discuss your proficiency with Adobe Suite and Figma in the context of refining AI outputs.

• Concise Storytelling: Focus on telling a clear story about how you leveraged AI to solve a design challenge and achieve a specific outcome.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating practical AI skills, prompt engineering techniques, and the ability to bridge AI output with professional design standards and specific aesthetic requirements.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience with AI tools (Claude, Gemini), prompt engineering, Adobe Creative Suite, and Figma. Quantify achievements where possible, especially regarding efficiency or quality improvements from AI integration.

• Curate Your Portfolio: Ensure it prominently features projects demonstrating AI-assisted design workflows, prompt engineering strategies, and the refinement of AI assets into polished, production-ready designs. Include examples that align with the "clean, modern biotech aesthetic."

• Prepare for Technical Discussion: Be ready to articulate your AI design process, discuss specific prompt engineering techniques, and explain how you use design software for refinement. Practice presenting a case study from your portfolio.

• Research Paired: Understand the company's mission to connect global talent with remote work opportunities. This demonstrates your interest and alignment with their operational model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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