Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Grüns

Location: Remote

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing / Food & Beverage

Date Posted: April 13, 2026

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive visual brand elevation for a leading nutrition DTC company, focusing on premium and refined aesthetics.

• Execute high-volume, fast-turnaround graphic design assets for digital, social media, and marketing campaigns.

• Develop and maintain design systems in Figma to ensure brand consistency across all touchpoints.

• Collaborate closely with Creative Director and Senior Designer to conceptualize and execute creative briefs.

• Contribute original design ideas and strategies to visually differentiate the Grüns brand in the competitive wellness landscape.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer within a fast-growing DTC nutrition brand. The emphasis on a "core creative engine," "genuine creative thinking," and "shaping how campaigns come to life" indicates a role that goes beyond execution to strategic creative input. The requirement for owning projects and working with a "high-trust remote work environment" suggests a need for self-starters who can manage their own workload and collaborate effectively in a distributed team. The mention of "AI integration" in their work suggests a forward-thinking company that embraces technology.

📈 Primary Responsibilities

• Execute high-quality graphic design across brand campaigns, social media content, digital marketing collateral, and out-of-home initiatives.

• Support the social media team with rapid, high-volume asset creation for daily content needs.

• Develop and execute Limited Time Offer (LTO) brand books and supporting assets on a monthly cadence.

• Partner daily with the Creative Director and Senior Designer to maintain brand integrity and push design quality standards.

• Contribute original concepts and creative thinking to visual campaign development, not just execute predefined briefs.

• Perform photo compositing and advanced image manipulation for social media and campaign asset requests.

• Manage personal workload efficiently across multiple concurrent projects, ensuring on-time delivery and well-organized, production-ready files.

• Maintain and evolve existing design systems within Figma, ensuring brand consistency and scalability across all platforms.

• Conduct competitive landscape analysis to inform design strategies and identify visual differentiation opportunities for Grüns.

• Assist with packaging design projects as required, contributing to product presentation and brand experience.

📝 Enhancement Note: The primary responsibilities highlight a blend of high-volume execution (social media, LTOs) and strategic creative contribution (campaign concepts, brand elevation). The emphasis on Figma for design systems and Adobe Creative Suite for production indicates a need for both conceptual and technical proficiency. The expectation to manage personal workload and deliver organized files points to a need for strong project management skills within a fast-paced environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is typically expected for a Senior Graphic Designer role, though equivalent professional experience will be considered.

Experience: 4–6 years of professional graphic design experience, with a significant portion focused on in-house or agency work for consumer brands, particularly within the CPG, lifestyle, or high-growth DTC startup sectors. Demonstrated experience leading or owning design projects from concept to completion is crucial.

Required Skills:

• Proven expertise in graphic design principles, including typography, layout, color theory, and visual hierarchy.

• High proficiency in Figma for concepting, design systems management, and collaborative design workflows.

• Mastery of Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for creating production-ready assets.

• Experience designing for a diverse range of channels: digital marketing, social media platforms, and print/out-of-home.

• Strong portfolio showcasing a versatile range of design work across multiple formats and campaigns.

• Ability to manage multiple projects concurrently, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Excellent communication skills, with the ability to articulate design decisions and receive/provide constructive feedback.

• Experience in photo compositing and image manipulation techniques.

Preferred Skills:

• Experience with packaging design, including understanding of dielines and production requirements.

• Familiarity with UX/UI principles and their application in digital design.

• Experience working within or contributing to design systems in a collaborative environment.

• Knowledge of nutrition, wellness, or CPG industry visual trends and best practices.

📝 Enhancement Note: The requirements strongly emphasize practical, hands-on skills with specific software (Figma, Adobe Creative Suite). The "non-negotiable" status of these tools, combined with the need for portfolio range across digital, social, and print, underscores the critical nature of these qualifications. The "owned or led a project as the primary designer" requirement signals a need for designers who can take initiative and responsibility.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of design projects demonstrating proficiency across digital, social media, and marketing channels.

• Include case studies that highlight ownership of projects, from concept development to final execution, illustrating problem-solving and creative thinking.

• Present examples of brand campaign work, demonstrating the ability to maintain and evolve a brand's visual identity.

• Feature work that illustrates strong typography, layout, and color application in various contexts.

Process Documentation:

• Demonstrate experience in developing and maintaining design systems, ideally showcasing examples within Figma.

• Provide evidence of efficient workflow management, including file organization and delivery of production-ready assets.

• Illustrate the process of collaborating with creative directors and cross-functional teams to achieve project goals.

• Show examples of how design decisions were informed by brand strategy, competitive analysis, or campaign objectives.

📝 Enhancement Note: Given the emphasis on "design systems in Figma" and "clean, organized files," a portfolio that clearly demonstrates these capabilities will be highly advantageous. Candidates should be prepared to walk through their process for maintaining consistency and managing project deliverables efficiently.

💵 Compensation & Benefits

Salary Range: $100,000 - $125,000 per year.

Benefits:

• Comprehensive health insurance coverage for employees and potentially dependents.

• Generous Paid Time Off (PTO) policy, allowing for work-life balance and personal time.

• Complimentary Grüns subscription, providing access to the company's core product.

• Additional perks focused on health and well-being, details to be provided by the company.

Working Hours: The standard working hours are typically 40 hours per week, common for full-time roles. However, given the fast-paced DTC environment and the need for rapid asset creation, flexibility may be required to meet project deadlines. The remote nature of the role offers autonomy in managing daily schedules within these parameters.

📝 Enhancement Note: The provided salary range is competitive for a Senior Graphic Designer role in the US, especially for a remote position within a growing DTC company. The benefits package focuses on holistic employee well-being, aligning with the company's mission in the nutrition and wellness space.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically Nutrition/Supplements) with a strong Direct-to-Consumer (DTC) focus. The company aims to disrupt the traditional supplement market with innovative gummy formulations.

Company Size: Grüns operates as a high-growth DTC startup. While the exact employee count isn't specified, the mention of a "fully remote HQ" and the need for a "core creative engine" suggests a growing team that values agility and direct impact. This size typically means flatter hierarchies and more direct access to leadership.

Founded: Information on the founding date is not provided, but the company's mission and product focus suggest a relatively modern, digitally native organization.

Team Structure:

• The design team appears to be integrated within a broader marketing or creative department, working closely with a Creative Director and Senior Designer.

• Collaboration is expected daily with these individuals, indicating a close-knit creative unit.

Methodology:

• Data-driven decision-making is evident, with compensation being "grounded in market data."

• Emphasis on "driving impact, urgently" and using "every tool at our disposal - including AI" indicates a forward-thinking, efficiency-focused approach.

• The company values a high standard of work ("Be the Best") and personal accountability ("Own It").

Company Website: gruns.co

📝 Enhancement Note: Grüns positions itself as an innovative player in the nutrition space, emphasizing convenience and quality. The company culture is built around high standards, ownership, and urgent impact, which is typical for fast-paced DTC startups. The remote-first approach with quarterly in-person gatherings suggests a balance between flexibility and team cohesion.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Senior Graphic Designer, indicating a mid-to-senior level position. It implies a responsibility beyond junior execution, requiring independent project ownership, creative conceptualization, and significant contribution to brand strategy.

Reporting Structure: The Senior Graphic Designer will report directly to the Creative Director and work in close partnership with the Senior Designer. This structure allows for direct mentorship and a clear line of creative leadership.

Operations Impact: The Senior Graphic Designer will have a direct impact on the Grüns brand's visual identity and market perception. Their work will be critical in elevating the brand to a more premium space, driving customer engagement across digital and social channels, and supporting product launches and promotional campaigns. The visual appeal of marketing materials directly influences conversion rates and brand loyalty in the DTC space.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like packaging design, brand system development, or digital campaign creative direction.

• Leadership: Potential to grow into a Lead Designer or Art Director role as the company scales, taking on more strategic responsibilities and potentially managing junior designers.

• Skill Development: Continuous learning opportunities through exposure to new campaigns, evolving design trends, and potentially training on new creative technologies, including AI tools.

• Cross-Functional Exposure: Gaining experience and insights into other areas of a growing DTC business through collaboration with marketing, product, and operations teams.

📝 Enhancement Note: The "Senior" title and the emphasis on creative thinking and project ownership suggest that this role is a significant step up from a purely execution-focused designer. Growth potential likely involves increased strategic input, leadership, and specialization within the Grüns brand ecosystem.

🌐 Work Environment

Office Type: The company operates with a fully remote "HQ." This means there is no central physical office for daily work. Instead, the team gathers quarterly for in-person off-sites to foster connection and collaboration.

Office Location(s): Remote, with a focus on candidates within the United States, as indicated by the ai_remote_location_derived field. This allows for a geographically diverse team while maintaining a unified remote culture.

Workspace Context:

• Collaborative Environment: Despite being remote, the company fosters collaboration through daily partnerships with the Creative Director and Senior Designer, and quarterly in-person meetings. This suggests a culture that values connection and teamwork, even at a distance.

• Tools & Technology: Team members will be equipped with the necessary digital tools, primarily Figma and Adobe Creative Suite, to perform their roles effectively. The company's embrace of AI suggests potential integration of these technologies into the workflow.

• Team Interaction: Regular virtual check-ins, project-specific collaborations, and dedicated time for creative feedback sessions are expected to facilitate interaction and maintain team cohesion.

Work Schedule: The role is full-time, typically 40 hours per week. The remote arrangement allows for flexibility in structuring the workday, but adherence to project timelines and availability for collaborative sessions will be necessary.

📝 Enhancement Note: The remote-first model with periodic in-person gatherings is a key aspect of the work environment. It suggests a culture that trusts employees to manage their time and space while ensuring opportunities for direct team building and strategic alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio. Be prepared to answer qualitative questions without AI assistance.

• Portfolio Review: Candidates will be assessed on the breadth and depth of their design experience, particularly in digital, social, and marketing channels, and their ability to execute high-quality work.

• Creative/Design Challenge: Expect a design exercise that may involve conceptualizing assets for a campaign, refining existing designs, or creating LTO materials, demonstrating Figma and Adobe Creative Suite proficiency. This will likely be evaluated for creative thinking, technical execution, and brand alignment.

• Team/Culture Fit Interviews: Meetings with the Creative Director, Senior Designer, and potentially other team members to assess collaboration style, communication skills, ownership mentality, and alignment with Grüns' core values.

• Final Interview: Possibly with a founder or senior leader to discuss overall fit, strategic vision, and long-term potential.

Portfolio Review Tips:

• Highlight Ownership: Clearly showcase projects where you were the primary designer and took ownership from concept to completion.

• Demonstrate Range: Ensure your portfolio includes diverse examples of digital, social, and marketing design, as well as any packaging work.

• Showcase Figma & Adobe Skills: Include examples that specifically highlight your proficiency in Figma (design systems, collaboration) and Adobe Creative Suite (complex execution, photo compositing).

• Tell a Story: For each project, briefly explain the brief, your creative process, challenges faced, and the outcome or impact of your design.

• Brand Consistency: Provide examples of how you've maintained or evolved brand consistency across multiple touchpoints.

• Organized Files: Be prepared to discuss your file management and organization practices.

Challenge Preparation:

• Understand the Brand: Thoroughly research Grüns' current branding, mission, and target audience.

• Familiarize with LTOs: Understand the concept of Limited Time Offers and how visual design can drive urgency and excitement.

• Practice Figma & Adobe: Ensure you are comfortable and quick with Figma for system-based design and Adobe Suite for production.

• Think Strategically: For any design challenge, consider the "why" behind your design choices, linking them to campaign objectives and brand goals.

• Articulate Your Process: Be ready to explain your thought process, design decisions, and how you would approach an urgent, high-volume request.

📝 Enhancement Note: The application process explicitly discourages AI-generated responses for qualitative questions, emphasizing genuine communication. This suggests a strong focus on authentic candidate expression and problem-solving skills. The portfolio is critical, and candidates should be ready to demonstrate not just aesthetic skill but also process, collaboration, and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for concepting, design systems, prototyping, and collaborative design workflows. Expect to use it extensively for maintaining brand consistency and building scalable design assets.

• Adobe Creative Suite:

  • Illustrator: For vector-based graphics, logos, and complex illustrations.
  • Photoshop: For photo compositing, image editing, manipulation, and creating raster graphics for digital and social.
  • InDesign: For layout design, particularly for brand books, marketing collateral, and potentially packaging dielines.

Analytics & Reporting: While not explicitly listed as a requirement for this role, understanding how design impacts metrics (e.g., click-through rates on ads, engagement on social media) is beneficial. Familiarity with tools like Google Analytics or social media analytics platforms could be a plus for understanding design performance.

CRM & Automation: Not directly relevant to this design role, but understanding how marketing assets integrate into CRM or marketing automation platforms may be a bonus for context.

📝 Enhancement Note: Figma and the Adobe Creative Suite are explicitly stated as non-negotiable tools. Proficiency here is paramount. The company's mention of AI suggests potential future integrations or use of AI-powered design tools, which candidates with an interest in emerging technologies may find appealing.

👥 Team Culture & Values

Operations Values:

• Be the Best: A commitment to an incredibly high standard, constantly raising the bar, and viewing challenges as opportunities for innovation rather than excuses.

• Own It: Taking complete ownership of outcomes, collaborating deeply, proactively solving roadblocks, and acting as a responsible partner.

• Drive Impact, Urgently: Measuring success by tangible impact rather than effort, working efficiently, moving fast, and leveraging all available tools (including AI) to focus on what matters most.

Collaboration Style:

• Direct and Collaborative: Working daily with the Creative Director and Senior Designer suggests a close-knit, feedback-rich environment.

• High-Trust Remote: A culture that empowers individuals to manage their work and time effectively, while still fostering connection.

• Feedback-Oriented: Willingness to give and receive direct, specific, and constructive feedback focused on improving the work.

📝 Enhancement Note: The company's stated values ("Be the Best," "Own It," "Drive Impact, Urgently") are characteristic of high-performing, growth-oriented startups. These values translate into an expectation for proactive, results-driven individuals who are comfortable with a fast pace and high standards.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume, Fast-Paced Execution: The need to create assets for social media and LTOs on a rapid cadence can be demanding and requires excellent time management and efficiency.

• Maintaining Brand Consistency: Ensuring a premium and refined visual identity across a high volume of diverse creative assets requires meticulous attention to detail and strong adherence to design systems.

• Balancing Creative Vision with Brand Guidelines: Contributing original ideas while staying within established brand parameters and evolving design systems.

• Remote Collaboration: Effectively collaborating and maintaining strong communication within a fully remote team environment.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in photo compositing, image manipulation, and sophisticated layout design.

• Brand System Development: Deepening expertise in creating and managing scalable design systems in Figma.

• Creative Strategy: Contributing to the strategic direction of visual campaigns and brand evolution.

• Industry Trends: Staying ahead of design trends within the competitive nutrition and wellness DTC space.

• AI Integration: Learning to leverage AI tools for creative ideation and efficiency, as mentioned by the company.

📝 Enhancement Note: The primary challenges revolve around the pace and volume of work typical in a fast-growing DTC environment, coupled with the need for high-quality, consistent brand representation. Growth opportunities are geared towards deepening design expertise and contributing more strategically to the brand.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to execute a high volume of creative assets under a tight deadline. How did you manage your workload and ensure quality?" (Assesses time management, efficiency, and quality control)

• "Walk us through a project where you significantly contributed to shaping the visual direction of a campaign or brand. What was your process, and what was the outcome?" (Evaluates creative thinking, strategic contribution, and project ownership)

Company & Culture Questions:

• "What excites you about Grüns' mission and our approach to nutrition?" (Assesses alignment with company values and product vision)

• "How do you embody our core values of 'Be the Best,' 'Own It,' and 'Drive Impact, Urgently' in your work?" (Evaluates cultural fit and understanding of company ethos)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your creative process, the tools used (especially Figma/Adobe), and the results or impact.

• Highlight Ownership: Emphasize projects where you were the lead designer, showcasing your responsibility and decision-making.

• Demonstrate Figma Proficiency: Be ready to share specific examples of how you've used Figma for design systems, collaboration, or rapid iteration.

• Showcase Speed & Quality: Include examples that demonstrate your ability to produce high-quality work quickly, especially for social media or campaign assets.

• Be Ready for Live Exercises: Prepare for potential live design challenges in Figma or Adobe Suite during the interview process.

📝 Enhancement Note: Candidates should prepare to discuss their design process, problem-solving skills, and how they align with Grüns' stated values. The emphasis on authenticity in application responses means candidates should be ready to speak genuinely about their experience and approach.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on the Greenhouse platform.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating digital, social media, and marketing campaign design, with clear examples of your work in Figma and Adobe Creative Suite. Showcase projects where you took ownership and drove creative direction.

• Resume Optimization: Ensure your resume clearly outlines your 4-6 years of relevant design experience, emphasizing work with consumer brands, DTC startups, and any experience in CPG or lifestyle sectors. Quantify achievements where possible.

• Prepare for Qualitative Questions: Be ready to answer application questions authentically and thoughtfully, without relying on AI tools, demonstrating your genuine communication style and thought process.

• Company Research: Thoroughly research Grüns' brand, mission, products, and current visual identity to understand their market position and aesthetic goals. Prepare to discuss how your skills can contribute to their vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.