Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Ellucian

Location: San Andrés Cholula, Puebla, Mexico

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 21, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid

🚀 Role Summary

• Drive visual communication for a global marketing organization by translating complex ideas into compelling visual narratives across presentations, digital assets, and video content.

• Design sophisticated marketecture diagrams and visual frameworks to clearly articulate product and solution value propositions for a B2B/SaaS audience.

• Develop high-impact executive presentations (Keynotes) that support strategic storytelling, sales enablement, and leadership communications.

• Create a diverse range of marketing assets, including one-pagers, digital content, and integrated campaign materials, ensuring brand consistency and quality.

• Utilize and experiment with AI-powered creative and productivity tools to accelerate concept development, streamline design workflows, and enhance the overall quality of marketing deliverables.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on B2B/SaaS marketing, particularly within the higher education technology sector. The responsibilities extend beyond traditional graphic design to encompass strategic visual communication, complex diagramming, and video production, with a significant focus on leveraging AI tools for efficiency and innovation.

📈 Primary Responsibilities

• Conceptualize and design intricate marketecture diagrams and visual frameworks that effectively communicate complex product and solution value propositions to a global audience.

• Produce high-quality, persuasive executive presentations (e.g., Keynotes) tailored for sales enablement, leadership communications, and strategic storytelling initiatives.

• Develop a comprehensive suite of marketing collateral, including detailed one-pagers, engaging digital content, and cohesive campaign materials, ensuring alignment with brand guidelines.

• Edit and produce video content to enhance marketing initiatives, support product narratives, and amplify storytelling efforts across various platforms.

• Proactively leverage and integrate AI-powered creative and productivity tools (e.g., Adobe Firefly, ChatGPT, Midjourney, Canva AI) to expedite ideation, optimize design workflows, and elevate the quality of all marketing assets.

• Uphold and enforce strict brand consistency and design quality standards across all creative deliverables, ensuring a unified brand experience.

• Effectively manage a portfolio of multiple design projects simultaneously, prioritizing tasks and ensuring timely delivery in a dynamic, fast-paced environment.

• Collaborate closely with product marketing teams, sales leadership, and other cross-functional stakeholders to translate business objectives into impactful visual solutions.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking, technical execution, and forward-thinking adoption of AI technologies. Emphasis is placed on translating complex information (marketecture, executive presentations) into accessible visual formats, a key requirement for B2B/SaaS marketing roles. The expectation to manage multiple projects and collaborate cross-functionally indicates a need for strong organizational and interpersonal skills.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field, or equivalent practical experience.

Experience: Minimum of 5 years of proven professional design experience, with a strong focus on B2B or SaaS environments. Demonstrated experience in designing complex marketecture diagrams and visual frameworks is essential.

Required Skills:

• Proven expertise in designing complex marketecture diagrams and comprehensive visual frameworks tailored for B2B or SaaS industry contexts.

• Advanced presentation design skills, with a specific emphasis on creating impactful executive-level Keynote or PowerPoint presentations.

• Demonstrated experience in video content editing and production for marketing or storytelling purposes.

• High proficiency across the Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and After Effects.

• Strong command of Figma and modern design collaboration workflows.

• Practical experience utilizing AI-enabled creative and productivity tools (e.g., Adobe Firefly, ChatGPT, Midjourney, Canva AI) to enhance design quality, accelerate concept development, and optimize workflows.

• Exceptional ability to translate intricate concepts and technical information into clear, compelling, and visually engaging narratives.

• Solid understanding of brand systems and a proven track record of maintaining brand consistency across diverse communication channels.

• Experience effectively collaborating with cross-functional teams, including marketing, product management, and senior leadership stakeholders.

• Robust project management capabilities, with a demonstrated ability to manage multiple competing priorities and meet strict deadlines.

Preferred Skills:

• Prior design experience specifically for US-based B2B or SaaS companies.

• Additional skills in motion graphics or animation.

• Familiarity with common sales and marketing content formats such as presentations, one-pagers, and campaign assets.

• Understanding of enterprise sales cycles and buyer personas within the technology sector.

• Background or familiarity with the higher education, ERP, or related technology industries.

• Experience actively leveraging generative AI tools for creative experimentation, rapid prototyping, or advanced multimedia production.

📝 Enhancement Note: The qualifications emphasize a blend of foundational design skills and specialized experience relevant to B2B technology marketing. The explicit requirement for AI tool proficiency and experience with marketecture diagrams positions this role as forward-looking and demanding of advanced visual communication capabilities. The preference for US-based B2B/SaaS experience suggests a target market focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in designing complex marketecture diagrams and visual frameworks.

• Include examples of high-impact executive-level presentations (e.g., Keynote, PowerPoint) that effectively convey strategic messages.

• Present a range of marketing assets created for B2B/SaaS contexts, such as one-pagers, digital ads, or campaign collateral.

• Provide at least one case study detailing video production or editing work, highlighting the creative process and final output.

Process Documentation:

• Clearly articulate the design process for developing complex diagrams, from initial concept and information gathering to final execution and refinement.

• Detail the methodology used for creating executive-level presentations, including audience analysis, narrative structuring, and visual hierarchy development.

• Demonstrate experience in managing and documenting design projects, including version control, asset organization, and collaboration workflows.

• Illustrate the process for integrating and leveraging AI tools within a design workflow, highlighting efficiency gains and creative exploration.

📝 Enhancement Note: A strong portfolio is critical for this role, particularly showcasing the ability to visualize complex technical information (marketecture) and craft compelling narratives for executive audiences. The explicit inclusion of AI tool usage in portfolio examples is a key differentiator. Demonstrating a structured design process, including how AI is integrated, will be crucial for evaluation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in a hybrid role within Mexico, particularly for a US-based technology company, the estimated salary range for this position is MXN $550,000 - MXN $900,000 per year. This estimate accounts for regional cost of living, market demand for specialized design skills, and the seniority of the role.

Benefits:

• Comprehensive health coverage, including family major medical expenses.

• Dental insurance.

• Life insurance.

• Christmas bonus equivalent to 30 days of salary.

• Company-sponsored saving fund program.

• Monthly food coupons (vales de despensa).

• 15 workdays of paid vacation.

• Thrive Flex Program, offering contributions towards health, financial, or learning interests.

• 5 paid charitable days annually to support community initiatives.

• Parental leave provisions.

• Employee referral bonuses to incentivize team growth.

• Robust learning and development opportunities, including:

  • Tuition Reimbursement Assistance.

  • Professional development programs.

  • Access to LinkedIn Learning resources. Working Hours: Standard full-time working hours are expected, typically around 40 hours per week. The role is designated as Hybrid, indicating a need for in-office presence on certain days, likely with flexibility on remote workdays.

📝 Enhancement Note: The salary range is an estimation based on available data for Mexico and the specified experience level. It's important to note that actual compensation may vary based on specific qualifications, negotiation, and internal company compensation structures. The benefits package is extensive and typical for a multinational technology company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ellucian operates within the Software industry, specifically focusing on technology solutions for higher education. This niche involves understanding the unique challenges and operational needs of universities and colleges globally. The company's mission is to "power innovation for higher education," emphasizing a commitment to advancing educational institutions through technology.

Company Size: Ellucian is a large enterprise, employing between 5,000-10,000 employees globally. This size suggests a structured corporate environment with established processes, cross-functional departments, and opportunities for diverse career paths. For operations professionals, this often means working within defined frameworks but also having access to significant resources and a broad network.

Founded: Ellucian was founded in 1998. With over two decades of experience, the company has a deep understanding of the higher education technology landscape. This long history indicates stability, established market presence, and a wealth of institutional knowledge that informs its product development and customer support strategies.

Team Structure:

• The design team is likely part of a larger global marketing organization, potentially with specialized sub-teams for content, digital, and creative services.

• The Senior Graphic Designer will report to a Design Manager or Marketing Director, with a clear reporting hierarchy common in large organizations.

Methodology:

• Data Analysis & Insights: While not directly an analyst role, the designer will need to interpret data-driven insights from marketing and product teams to inform visual strategies and measure the impact of creative assets.

• Workflow Planning & Optimization: The role involves optimizing individual design workflows and contributing to team-wide process improvements, especially with the integration of AI tools.

• Automation & Efficiency: A key aspect is leveraging AI and modern design tools to automate repetitive tasks, accelerate production, and enhance overall operational efficiency within the creative process.

Company Website: https://careers.ellucian.com

📝 Enhancement Note: Ellucian's focus on higher education technology is a critical contextual element. Designers in this environment need to understand the nuances of academic institutions, student lifecycles, and the complex data ecosystems within universities. The company's size implies a need for process adherence and navigating a larger corporate structure.

📈 Career & Growth Analysis

Operations Career Level: This Senior Graphic Designer role represents a mid-to-senior level position within the creative function. It requires a high degree of autonomy, advanced technical and conceptual skills, and the ability to mentor or guide less experienced designers. The focus on complex visual problem-solving and strategic impact places it beyond a purely execution-based role.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Design Manager or Director. This structure provides direct mentorship and guidance while offering exposure to higher-level marketing strategy and decision-making. Collaboration will extend across various departments, including Product Marketing, Sales Enablement, and potentially Product Development.

Operations Impact: The impact of this role is significant, as visual design is crucial for Ellucian's global marketing efforts. High-quality, clear, and compelling visuals directly influence:

• Brand perception and market positioning.

• Effectiveness of go-to-market campaigns.

• Sales enablement and conversion rates.

• Understanding of complex product offerings.

• Overall engagement with target audiences in higher education.

The integration of AI further amplifies the potential for operational efficiency and innovative creative output.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like advanced marketecture visualization, motion graphics for educational technology, or AI-driven creative strategies.

• Leadership: Progress into a Lead Designer or Design Manager role, overseeing projects, mentoring junior designers, and contributing more significantly to creative strategy.

• Cross-functional Expertise: Gain broader experience in marketing strategy, product marketing, or sales enablement by working closely with these teams on integrated campaigns and initiatives.

• Industry Acumen: Deepen knowledge of the higher education technology sector, enhancing the ability to create highly relevant and impactful designs.

📝 Enhancement Note: The "Senior" title and emphasis on complex problem-solving suggest a growth path towards leadership or specialized technical mastery within the design function. The role's impact on core business objectives like sales enablement and market positioning is a key differentiator for ambitious designers.

🌐 Work Environment

Office Type: This is a Hybrid role, meaning it combines remote work with mandatory in-office presence. Ellucian, as a large tech company, likely offers modern office facilities designed to support collaboration and productivity.

Office Location(s): The specific office is located at Atzala 1607, San Andres Cholula, Puebla, Mexico (Postal Code 72810). This location serves as a hub for local employees, facilitating in-person collaboration, team meetings, and access to office resources.

Workspace Context:

• Collaborative Environment: The office space is expected to foster collaboration, with areas designed for team brainstorming, project reviews, and cross-functional meetings. This is essential for a hybrid model where in-person interaction is valued.

• Operations Tools & Technology: Employees will have access to Ellucian's standard technology infrastructure, including high-speed internet, necessary software licenses (Adobe Creative Suite, Figma, etc.), and potentially specialized hardware.

• Team Interaction: The hybrid model encourages intentional in-person interactions for key team activities, fostering stronger relationships and a more cohesive team dynamic than a fully remote setup might allow.

Work Schedule: The typical work schedule will be full-time, approximately 40 hours per week. The hybrid arrangement allows for a degree of flexibility, balancing structured in-office days with remote workdays, which can be beneficial for focused design tasks and personal work-life integration.

📝 Enhancement Note: The hybrid nature of the role in Puebla is a key aspect. While offering flexibility, it necessitates proactive engagement during in-office days for collaboration and team building. Understanding the company's approach to hybrid work and the specific office environment will be important for candidates.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review applications and resumes, focusing on alignment with required experience and skills, particularly in B2B/SaaS design and AI tool usage.

• Portfolio Review: Candidates will be asked to present a curated portfolio showcasing relevant work. This stage assesses design quality, complexity of projects (marketecture, executive presentations), and ability to communicate design rationale.

• Technical/Skills Assessment: A practical design exercise or a deeper dive into specific tool proficiencies (Adobe Suite, Figma, AI tools) may be conducted. This could involve a timed challenge or a discussion about problem-solving approaches.

• Cross-functional Interviews: Interviews with marketing leaders, product managers, or sales enablement representatives to assess collaboration skills, understanding of business objectives, and ability to translate complex ideas into visuals.

• Final Interview: A final discussion with senior leadership to evaluate cultural fit, strategic thinking, and overall suitability for the Senior Graphic Designer role.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description: marketecture diagrams, executive presentations, B2B/SaaS marketing assets, and any video work.

• Showcase AI Integration: Clearly highlight projects where AI tools were used effectively to enhance creativity, efficiency, or outcomes. Explain the "why" and "how."

• Tell a Story: For each project, present the problem/challenge, your process/solution, and the results/impact. Focus on the strategic thinking behind your design choices.

• Demonstrate Complexity: Emphasize projects that required translating complex information into clear, visually compelling narratives.

• Highlight B2B/SaaS Relevance: Frame your work within the context of business objectives, target audiences, and marketing goals relevant to a technology company.

• Prepare for Live Walkthrough: Be ready to discuss your portfolio in detail, answer questions about your process, and articulate your design decisions confidently.

Challenge Preparation:

• Anticipate Visual Problem-Solving: Be prepared for a design challenge (e.g., creating a concept for a marketecture diagram or a key slide for an executive presentation) under a time constraint.

• Focus on Clarity & Strategy: Demonstrate the ability to quickly grasp a brief, identify key messages, and translate them into a clear, visually structured solution.

• Practice AI Tool Application: If possible, familiarize yourself with how AI tools could assist in solving the potential challenge (e.g., generating initial concepts, refining visuals).

• Articulate Your Process: Be ready to explain your thought process, tool choices, and how you would approach iterations and feedback.

📝 Enhancement Note: The interview process emphasizes a strong portfolio, practical application of design skills (including AI), and the ability to collaborate and communicate effectively within a business context. Candidates should prepare to demonstrate not just design talent but also strategic thinking and process-oriented execution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, including Illustrator (for vector graphics, diagrams, logos), Photoshop (for image manipulation, digital assets), InDesign (for layout and print/digital collateral), and After Effects (for motion graphics and video editing).

• Figma: A critical tool for modern design workflows, collaboration, prototyping, and potentially design system management. Proficiency is a key requirement.

• AI-Powered Creative Tools: Proficiency with tools like Adobe Firefly, ChatGPT (for ideation/copy assistance), Midjourney, or Canva AI is explicitly required. This includes understanding their application in accelerating concept development, generating assets, and optimizing workflows.

Analytics & Reporting:

CRM & Automation:

• Familiarity with CRM systems (like Salesforce, though not explicitly mentioned) and marketing automation platforms is beneficial for understanding how marketing assets are deployed and tracked, though direct hands-on experience may not be required. Understanding how designs integrate into larger campaigns managed by these systems is key.

📝 Enhancement Note: The technology stack is heavily weighted towards industry-standard creative software, with a significant and explicit emphasis on proficiency with AI-driven creative tools. This signals that the company is actively integrating cutting-edge technology into its creative processes.

👥 Team Culture & Values

Operations Values:

• Innovation & Efficiency: A strong drive to leverage new technologies like AI to improve creative processes and deliver high-quality work efficiently.

• Collaboration: A commitment to working effectively with cross-functional teams, sharing ideas, and incorporating feedback to achieve shared goals.

• Data-Driven Creativity: Using insights from marketing performance and audience understanding to inform design decisions and ensure maximum impact.

• Brand Stewardship: Upholding and consistently applying brand guidelines to maintain a cohesive and professional brand identity across all touchpoints.

• Continuous Learning: An openness to exploring and adopting new design techniques, tools, and industry best practices, particularly in the rapidly evolving AI landscape.

Collaboration Style:

• Cross-functional Integration: Actively partnering with marketing, product, and sales teams to understand their needs and translate them into compelling visual narratives.

• Feedback-Driven Improvement: A culture that encourages constructive feedback exchange, allowing for iterative design improvements and enhanced final deliverables.

• Knowledge Sharing: Willingness to share best practices, techniques, and insights related to design tools (especially AI) with team members to foster collective growth.

📝 Enhancement Note: The culture emphasizes a proactive, collaborative, and technologically forward approach. Designers are expected to be team players who can integrate their creative expertise with business objectives and leverage modern tools like AI to drive efficiency and innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: Consistently translating highly technical or abstract product concepts into clear, understandable, and engaging visual narratives for diverse audiences.

• Balancing Brand & Innovation: Maintaining strict brand consistency while experimenting with and integrating new AI-driven creative approaches.

• Pace of AI Evolution: Keeping pace with the rapid advancements in AI creative tools and determining the most effective ways to integrate them into established workflows.

• Global Stakeholder Management: Effectively collaborating with and managing feedback from a geographically distributed team and diverse stakeholders with varying expectations.

Learning & Development Opportunities:

• AI Tool Mastery: Deepening expertise in specific AI creative tools through advanced training, experimentation, and application in real-world projects.

• Advanced Visualization Techniques: Developing specialized skills in creating sophisticated marketecture, data visualizations, and complex visual frameworks.

• Motion Graphics & Video: Expanding capabilities in motion graphics and video production to create more dynamic marketing content.

• Strategic Design Thinking: Opportunities to contribute to higher-level marketing strategy discussions and influence creative direction beyond individual asset creation.

📝 Enhancement Note: The primary challenges revolve around managing complexity, integrating new technologies, and collaborating effectively across a global, hybrid team. Growth opportunities are aligned with developing specialized design skills, mastering AI tools, and increasing strategic influence within the marketing function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a complex marketecture diagram from scratch. How do you ensure clarity and accuracy?" (Prepare to walk through a specific example from your portfolio, highlighting information gathering, conceptualization, and refinement phases.)

• "How have you used AI tools to enhance your design process or the final output of a project? Provide a specific example." (Focus on concrete benefits like speeding up ideation, generating variations, or improving asset quality.)

Company & Culture Questions:

• "What interests you about Ellucian and our mission in higher education technology?" (Research Ellucian's impact on universities, their product suite, and recent news.)

• "How do you approach collaboration within a hybrid team environment, especially when working with stakeholders from different departments like Product or Sales?" (Highlight proactive communication, clear documentation, and leveraging both in-person and digital collaboration tools.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a brief overview of your background, then dive into your selected portfolio pieces. For each piece, clearly state the objective, your role, the challenges, your process (including AI usage), and the outcome/impact.

• Highlight Key Skills: Explicitly connect your portfolio examples to the requirements of the job description (marketecture, executive presentations, AI tools, B2B/SaaS context).

• Be Data-Informed: Where possible, use metrics or qualitative feedback to demonstrate the effectiveness of your designs.

• Engage Your Audience: Make it a conversation, not just a presentation. Be prepared to answer questions thoughtfully and ask clarifying questions yourself.

• Showcase AI Proficiency: Have specific examples ready that demonstrate how you've effectively implemented AI tools in your workflow.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of B2B/SaaS design principles, the ability to visualize complex information, and a practical, strategic approach to using AI tools. Candidates should be ready to articulate their process, showcase relevant work, and align their skills with Ellucian's mission.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Ellucian careers portal link provided.

• Tailor your Resume: Highlight your 5+ years of experience in B2B/SaaS design, specifically mentioning marketecture diagram creation, executive presentation design, video editing, and your proficiency with Adobe Creative Suite, Figma, and AI creative tools. Quantify achievements where possible.

• Curate Your Portfolio: Prepare a digital portfolio that prominently features your strongest work relevant to this role. Ensure it includes examples of marketecture diagrams, executive presentations, B2B/SaaS marketing assets, and any video projects. Clearly label and explain projects, emphasizing the use of AI tools and the strategic thinking behind your designs.

• Prepare for the Interview Process: Review common interview questions for graphic designers, focusing on strategy, collaboration, and problem-solving. Practice articulating your design process and the impact of your work, especially concerning complex information visualization and AI tool application. Be ready to present your portfolio and potentially complete a design challenge.

• Research Ellucian: Understand Ellucian's mission, its role in higher education technology, its target audience, and its company culture. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.