Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: CityVet

Location: Dallas, Texas, United States

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-04

Experience Level: 5-10 years

Remote Status: On-site

🚀 Role Summary

• This is a hands-on Senior Graphic Designer role focused on developing and executing creative assets across multiple marketing channels for CityVet and Arista Advanced Pet Care.

• The position requires strong creative judgment, project management skills, and the ability to manage competing priorities in a fast-paced, growing organization.

• The Senior Graphic Designer will act as a brand steward, ensuring consistency while evolving brand systems and leading creative for new clinic openings.

• A key aspect of this role involves translating business needs from marketing, digital, operations, and clinic teams into effective visual solutions.

📝 Enhancement Note: While the raw job title is "Senior Graphic Designer," the description emphasizes responsibilities aligned with a Marketing Designer or Brand Designer role within a multi-location consumer-facing business. The focus on "operations" in the prompt is interpreted as the operational aspects of managing creative projects and brand consistency across multiple business units (clinics).

📈 Primary Responsibilities

• Own creative projects from concept through final production, demonstrating strong creative judgment, clear prioritization, and proactive communication for multiple concurrent initiatives.

• Develop and execute creative assets for digital, social media, paid media campaigns, email marketing, web content, presentations, print collateral, and other marketing touchpoints.

• Serve as a brand steward for CityVet and Arista Advanced Pet Care, maintaining brand consistency while evolving brand systems, templates, and campaign frameworks for scalability across locations and channels.

• Lead creative development for new clinic and hospital openings, including local marketing materials, launch collateral, signage creative, and digital assets.

• Partner closely with marketing, digital, operations, clinic teams, and other stakeholders to understand business needs and translate them into compelling and effective creative solutions.

• Create high-quality multimedia assets, including motion graphics, short-form video, and simple animations.

• Leverage campaign performance data and channel best practices to refine creative outputs and enhance engagement metrics.

• Prepare production-ready files for both digital and print, upholding a high standard of craft, accuracy, and brand consistency.

• Contribute to the improvement of design systems, templates, and resources to enhance the efficiency of the broader marketing team.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can manage end-to-end creative processes, collaborate effectively with diverse internal teams (including operations), and contribute to scalable brand systems, all within a growth-oriented environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for a Senior level role.

Experience: 5–7+ years of professional graphic design experience, ideally within an in-house marketing team, agency, multi-location brand, consumer brand, or a similarly fast-paced environment.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud, specifically InDesign, Illustrator, and Photoshop.

• Strong command of fundamental design principles: typography, layout, hierarchy, color, composition, and visual storytelling.

• Proven ability to design within established brand systems while also contributing to their evolution.

• Demonstrated capacity to balance strategic creative thinking with meticulous production work.

• Excellent project management skills, with a proven ability to effectively prioritize multiple requests and manage competing deadlines.

• Strong communication skills, including the ability to present creative concepts, receive constructive feedback, and collaborate effectively with diverse stakeholders.

• High attention to detail and a commitment to delivering polished, accurate, and high-quality work. Preferred Skills:

• Experience with Premiere Pro, After Effects, CapCut, or similar video editing and motion graphics software.

• Familiarity with Figma or other collaborative design tools.

• Experience working with multi-location businesses, particularly in the healthcare, veterinary, retail, hospitality, or other consumer-facing sectors.

• A genuine appreciation for pets and people, and an understanding of how kindness can shape meaningful brand experiences.

📝 Enhancement Note: The "Requirements & Qualifications" section clearly outlines the technical and soft skills needed. The AI-derived experience level of "5-10 years" aligns well with the stated "5-7+ years" requirement, indicating a solid understanding of the seniority expected. The emphasis on "multi-location" and "consumer-facing brands" is crucial for candidates to highlight in their applications.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory, showcasing sophisticated work across brand identity, digital marketing collateral, social media campaigns, integrated campaigns, and print design.

• The portfolio should demonstrate a clear understanding of brand stewardship and the ability to evolve brand systems effectively.

• Examples of work that translate business needs into creative solutions for diverse stakeholders (marketing, operations, etc.) are highly valuable.

• Showcase projects that highlight your ability to manage projects from concept through final production, including examples of both strategic creative thinking and detailed production execution. Process Documentation:

• While not explicitly a "process documentation" requirement in the traditional operations sense, the portfolio should implicitly demonstrate your design process.

• Showcase how you approach creative briefs, develop concepts, iterate based on feedback, and prepare final production-ready files.

• Include examples that illustrate your project management approach, demonstrating how you handle multiple concurrent initiatives and prioritize tasks effectively.

• Highlight any contributions to improving design systems or templates that enhanced team efficiency.

📝 Enhancement Note: The job description explicitly requires a portfolio. This section interprets that requirement through the lens of operations, focusing on the process of design creation, brand consistency management, and efficiency improvements that a strong portfolio should implicitly communicate.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-7+ years of experience in Dallas, TX, a competitive salary range is estimated to be between $75,000 - $100,000 per year. This estimate considers the cost of living in Dallas, the required skill set, and the seniority of the role.

Benefits:

• CityVet offers a comprehensive benefits package designed to support the well-being of its employees.

• Health Insurance: Medical, dental, and vision insurance plans.

• Retirement Savings: 401(k) plan with potential company match.

• Paid Time Off: Generous vacation, sick leave, and paid holidays.

• Professional Development: Opportunities for continued learning and skill enhancement.

• Employee Discounts: Potential discounts on veterinary services for personal pets.

• Other Perks: May include wellness programs, team events, and a supportive work environment.

Working Hours: The standard working hours for this full-time, on-site role are approximately 40 hours per week. While a structured schedule is expected, there may be occasional flexibility required to meet project deadlines or support critical launch initiatives.

📝 Enhancement Note: Salary ranges are estimated based on aggregated data for similar roles in the Dallas, TX metropolitan area, factoring in experience level and industry. Specific benefits are inferred based on standard offerings for full-time positions at companies of this size and sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Veterinary Services and Healthcare industry, specifically focusing on pet care. CityVet and Arista Advanced Pet Care aim to provide high-quality veterinary services with a strong emphasis on kindness and compassionate care.

Company Size: CityVet operates multiple locations, indicating a medium to large-sized organization within the veterinary sector. This size suggests a structured but potentially agile environment, offering opportunities for broader impact.

Founded: The founding date of CityVet is not provided, but its growth and expansion into multiple locations, including the mention of Arista Advanced Pet Care, suggest it is an established and growing entity within its market.

Team Structure:

• The Senior Graphic Designer will likely be part of the Marketing department, reporting to a Marketing Manager or Director.

• This role will involve close collaboration with digital marketing specialists, content creators, and potentially brand managers.

• Cross-functional collaboration is expected with operations teams at various clinic locations, as well as with clinic leadership and veterinary staff. Methodology:

• The design team's methodology likely involves a blend of creative strategy, data-informed decision-making, and efficient workflow management.

• Emphasis will be placed on maintaining brand consistency and scalability across numerous touchpoints and locations.

• A proactive approach to identifying and implementing design improvements and efficiencies is expected.

Company Website: https://www.cityvet.com/

📝 Enhancement Note: The company culture is described as centered around "kindness." This is a key differentiator and should be reflected in the candidate's approach and portfolio. The industry context highlights the need for sensitivity and a consumer-focused approach, even in a healthcare-adjacent field.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position. It requires a significant level of independent work, creative leadership on projects, and the ability to mentor or guide less experienced designers implicitly. The role demands not just execution but also strategic input on brand evolution and creative problem-solving.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Lead or Director. They will collaborate extensively with various departments, including marketing, digital, and operations, providing creative support and strategic design solutions.

Operations Impact: The Senior Graphic Designer's work directly impacts brand perception, customer engagement, and the operational success of new clinic launches. High-quality, consistent creative drives brand recognition, attracts new clients, and supports the overall business objectives of CityVet and Arista Advanced Pet Care.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like motion graphics, video editing, or advanced digital design systems.

• Brand Leadership: Potential to take on more significant brand strategy responsibilities, contributing to the long-term vision for CityVet's visual identity.

• Cross-functional Exposure: Gain deeper understanding of marketing, operations, and business strategy through close collaboration.

• Mentorship: Opportunity to guide and mentor junior designers as the team grows.

📝 Enhancement Note: The "Operations Impact" is framed in terms of how design contributes to the operational success of marketing initiatives and new business openings, aligning with the prompt's focus on operations.

🌐 Work Environment

Office Type: This is an on-site position in Dallas, TX, suggesting a traditional office environment where in-person collaboration is key. The environment is described as a "high-output" setting, implying a dynamic and potentially fast-paced workspace.

Office Location(s): The role is based in Dallas, TX (postal code 75219). This location is likely within one of CityVet's main offices or a central hub for their Dallas operations.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with marketing, digital, and potentially other creative team members.

• Access to necessary design tools and technology (Adobe Creative Cloud, etc.) is standard.

• The environment encourages a proactive approach to problem-solving and creative execution, aligning with the "high-output" nature of the role.

Work Schedule: The primary work schedule is expected to be approximately 40 hours per week, typical for a full-time role. While the role is on-site, the emphasis on managing "competing priorities" suggests a need for efficient time management within the standard work week.

📝 Enhancement Note: The "on-site" nature of the role is clearly stated. The description implies a collaborative and productive office setting conducive to creative work and team interaction, essential for a graphic design role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio link to assess qualifications and creative fit.

• Portfolio Review & Creative Discussion: A deeper dive into the candidate's portfolio, discussing design choices, process, and problem-solving approaches. Expect questions about specific projects and how they align with CityVet's brand and values.

• Skills Assessment: Potential for a small design exercise or case study to evaluate practical skills and strategic thinking.

• Team/Stakeholder Interviews: Meetings with marketing leadership and potentially representatives from operations or clinic teams to assess collaboration skills and cultural fit.

• Final Interview: Discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 strong projects that best represent your skills across brand identity, digital, social, print, and motion graphics.

• Highlight Brand Stewardship: Showcase examples where you maintained or evolved a brand system effectively, especially for multi-location or consumer brands.

• Demonstrate Process: For each project, briefly explain your role, the problem you were solving, your creative process, and the outcome or impact. Use case study format.

• Showcase Versatility: Include examples that demonstrate your ability to work with different media (digital, print, motion) and your proficiency in Adobe Creative Cloud.

• Align with Values: If possible, include work that reflects an understanding of customer-centricity or a warm, approachable brand aesthetic, aligning with CityVet's "kindness" ethos.

Challenge Preparation:

• Be prepared to discuss how you would approach creative challenges for new clinic openings, focusing on balancing local needs with overarching brand consistency.

• Practice articulating your design decisions and how they support business objectives, such as driving customer engagement or improving operational efficiency through clear design.

• Familiarize yourself with CityVet's current branding and marketing efforts to understand their visual language and identify potential areas for contribution or evolution.

📝 Enhancement Note: This section provides actionable advice for candidates applying to this specific role, focusing on portfolio presentation and interview preparation within the context of a Senior Graphic Designer position. The advice is tailored to the company's industry and values.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in InDesign (for layout and print production), Illustrator (for vector graphics and branding elements), and Photoshop (for image manipulation and digital assets).

• Motion Graphics/Video: Experience with Premiere Pro, After Effects, or CapCut is a significant plus for creating multimedia assets.

• Collaboration/Prototyping: Familiarity with Figma or similar tools is advantageous for collaborative design workflows.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts campaign performance is crucial. Familiarity with interpreting basic digital marketing metrics (engagement rates, click-through rates) to inform creative decisions is beneficial.

• Ability to use data (e.g., campaign performance) to refine creative outputs. CRM & Automation:

• No direct CRM or automation tool requirements are listed for this design role, but understanding how design assets integrate into marketing automation platforms (e.g., email marketing) is helpful.

📝 Enhancement Note: The prompt emphasizes operations tools. For this design role, the "tools" are the creative software. The note focuses on the essential design software and relevant multimedia tools, aligning with the job description's requirements and "plus" skills.

👥 Team Culture & Values

Operations Values:

• Kindness: This is the core value, emphasizing compassionate care for pets, pet parents, and colleagues. Designs should reflect warmth, approachability, and trustworthiness.

• Excellence: A commitment to high-quality creative output, meticulous attention to detail, and delivering polished, accurate work.

• Collaboration: Working effectively with diverse teams (marketing, digital, operations, clinic staff) to achieve shared goals.

• Efficiency: Developing scalable design systems, templates, and resources that improve the overall efficiency of the marketing team.

• Growth: A forward-thinking approach to evolving brand systems and creative strategies to support the organization's expansion.

Collaboration Style:

• Cross-functional Integration: The designer will need to work closely with marketing, digital, and operations teams, translating their needs into visual assets.

• Feedback-driven: A willingness to present creative work, receive constructive feedback, and iterate on designs collaboratively.

• Proactive Communication: Maintaining open lines of communication to manage expectations, provide updates on projects, and ensure alignment across departments.

📝 Enhancement Note: The core value of "kindness" is highlighted, as it's a significant cultural differentiator for CityVet. This should be a guiding principle for the designer's work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Local Needs: Effectively creating localized marketing materials for new clinic openings while maintaining the overarching CityVet brand identity.

• High-Output Environment: Managing multiple concurrent projects with competing deadlines in a fast-paced, growing organization.

• Evolving Brand Systems: Contributing to the evolution of existing brand guidelines and templates to ensure they remain relevant and scalable.

• Multi-channel Execution: Translating creative concepts across diverse platforms, from digital and social media to print and signage.

Learning & Development Opportunities:

• Advanced Creative Skills: Opportunities to hone skills in motion graphics, video editing, and potentially 3D design or advanced digital prototyping.

• Brand Strategy Contribution: Potential to influence the visual direction and brand evolution of CityVet and Arista Advanced Pet Care.

• Cross-functional Expertise: Gaining deeper insight into the operational and business aspects of a multi-location healthcare/service organization.

• Mentorship Roles: As the company grows, opportunities to mentor junior designers and contribute to team development.

📝 Enhancement Note: The challenges are framed around the practical realities of a Senior Graphic Designer role in a growing, multi-location company, while growth opportunities focus on skill enhancement and strategic career progression within the creative field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative concepts for a new brand launch, specifically for a multi-location business like our veterinary clinics." (Focus on balancing brand consistency with local adaptation).

• "How do you prioritize competing design requests from different departments, such as marketing, operations, and clinic leadership?" (Highlight project management and communication skills).

• "Walk us through a project where you had to evolve an existing brand system. What was your approach, and what was the outcome?" (Showcase strategic thinking and brand stewardship). Company & Culture Questions:

• "How do you incorporate a brand's core values, like 'kindness,' into your design work?" (Connect your portfolio and approach to CityVet's ethos).

• "Describe your experience working in a fast-paced, high-output environment. How do you manage pressure and maintain quality?" (Address the "high-output" aspect of the role).

• "How do you ensure brand consistency across numerous touchpoints and locations?" (Demonstrate understanding of brand management). Portfolio Presentation Strategy:

• Tell a Story: For each project, outline the challenge, your role, your creative process, your design decisions, and the results or impact.

• Showcase Versatility: Highlight projects that demonstrate your skills across digital, print, social, and motion graphics.

• Emphasize Brand Systems: Clearly show how you've worked with or evolved brand guidelines, especially in the context of multi-location businesses.

• Connect to Values: Be prepared to discuss how your work reflects CityVet's commitment to kindness and excellent pet care.

• Prepare for Production Details: Be ready to discuss file preparation, pre-press considerations, and digital asset delivery.

📝 Enhancement Note: These interview questions and preparation tips are tailored to the Senior Graphic Designer role, CityVet's industry, and its stated values, providing candidates with specific areas to focus on for their preparation.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided link on recruit.hirebridge.com.

• Customize Your Resume: Tailor your resume to highlight 5-7+ years of relevant graphic design experience, emphasizing achievements in brand stewardship, multi-channel creative execution, and project management within fast-paced environments. Use keywords from the job description like "Adobe Creative Cloud," "brand systems," "digital marketing," and "print production."

• Curate Your Portfolio: Ensure your portfolio link is clearly visible and showcases your strongest work across digital, social, print, and motion graphics. Select projects that demonstrate your ability to evolve brand systems and translate business needs into creative solutions. Prepare to discuss your process for 3-5 key projects.

• Prepare for Creative Discussions: Be ready to articulate your design philosophy, your approach to client collaboration, and how you would contribute to CityVet's brand identity and culture of kindness. Practice presenting your portfolio with a focus on storytelling and impact.

• Research CityVet: Familiarize yourself with CityVet's mission, values, and current marketing efforts. Understand their brand voice and visual identity to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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