Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Castlery

Location: Singapore, Central, Singapore

Job Type: Full-time

Category: Creative & Design

Date Posted: 2026-06-22T09:20:42

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end creation of compelling visual and motion design assets for the North American market, ensuring brand accuracy and strategic alignment with campaign objectives.

• Drive creative excellence by independently managing projects from brief inception through final delivery, consistently requiring minimal revisions.

• Develop and implement reusable creative systems, such as template suites or asset frameworks, to enhance execution consistency and efficiency across the team.

• Proactively contribute innovative creative ideas and relevant trend references to sharpen briefs and elevate the overall quality of creative output.

• Serve as a key contributor to the Creative team, supporting the Creative Lead in strategic direction, stakeholder management, and long-term creative vision.

📝 Enhancement Note: This role is positioned as a Senior Graphic Designer with a strong emphasis on independent project leadership and the development of scalable creative solutions. The "North American Creative team" mention suggests a potential for cross-regional collaboration or a focus on a specific market's creative needs, which is a key differentiator for this role. The expectation of minimal revisions and independent motion design delivery highlights a high level of autonomy and proficiency required.

📈 Primary Responsibilities

• Translate creative briefs and direction from the Creative Lead into production-ready static and motion design assets, maintaining exceptional craft and brand consistency with a target of no more than one revision round per project.

• Independently conceptualize, storyboard, and execute motion graphics assets as a core part of the regular workflow, demonstrating mastery of relevant tools and techniques without requiring guidance.

• Design and contribute to at least one reusable creative system (e.g., template suite, format guide, asset framework) that demonstrably improves execution consistency and efficiency for the North American creative team.

• Proactively identify and present creative ideas, emerging trends, and relevant references that enhance creative briefs and challenge conventional approaches.

• Be recognized by the Creative Lead and cross-functional stakeholders as a driving force for elevating the standard of creative work and pushing creative boundaries.

• Ensure all static and motion deliverables are accurately formatted, adhere strictly to brand guidelines, and effectively communicate the intended message.

• Manage multiple workstreams concurrently, prioritizing tasks effectively to meet deadlines without compromising the quality or attention to detail of the creative output.

• Communicate design decisions and strategic rationale confidently to stakeholders, advocating for creative direction when necessary and proactively managing expectations.

📝 Enhancement Note: The responsibilities emphasize a high degree of autonomy and proactive contribution. The expectation of leading projects with minimal revisions and independently managing motion design underscores the senior-level nature of this role. The requirement to build reusable creative systems points towards a strategic contribution beyond individual asset creation, aiming to improve team-wide efficiency and consistency.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for a Senior Graphic Designer role. Equivalent practical experience will also be considered.

Experience: A minimum of 5-10 years of professional graphic design experience, with a significant portion focused on digital and performance marketing channels. Proven experience in a senior or lead capacity, demonstrating the ability to manage complex projects independently.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro are essential.

• Sharp Visual Sensibility: Strong command of typography, layout, color theory, and overall visual design principles across both digital and print mediums.

• Performance Marketing Design: Demonstrated experience designing creative assets specifically for performance channels such as Meta (Facebook/Instagram), TikTok, Pinterest, and Google Ads, with a clear understanding of what drives creative effectiveness for different formats and audiences.

• High Autonomy & Proactive Thinking: Ability to execute creative briefs with minimal supervision, bringing proactive ideas that elevate the work beyond the basic requirements of the brief.

• Solid Project Management: Proven ability to manage multiple workstreams concurrently, effectively prioritize tasks, and meet deadlines without sacrificing craft or attention to detail.

• Clear Communication & Presentation: Confident and articulate communicator capable of presenting design decisions persuasively, pushing back constructively when necessary, and providing proactive stakeholder updates.

• Motion Design Expertise: Proven ability to independently conceptualize, storyboard, and execute motion graphics assets.

Preferred Skills:

• Experience in developing and implementing reusable creative systems (template suites, asset frameworks).

• Familiarity with A/B testing creative variations and iterating based on performance data.

• Experience working within a fast-paced e-commerce or direct-to-consumer (DTC) brand environment.

• Basic understanding of HTML/CSS for web design considerations.

• Familiarity with project management or collaboration tools like Asana, Jira, or Trello.

📝 Enhancement Note: The required skills are heavily weighted towards practical application in performance marketing and independent project execution. The emphasis on Adobe Creative Suite, particularly After Effects and Premiere Pro, highlights the critical need for strong motion design capabilities. The call for "sharp visual sensibility" and the ability to "defend design decisions without prompting" indicates a requirement for seasoned designers with strong conceptual abilities and a well-developed aesthetic.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact projects that showcase expertise in both static graphic design and motion design.

• Demonstrations of projects executed for performance marketing channels (e.g., social media ads, display ads) highlighting creative strategy and measurable results.

• Examples of work that illustrate a strong understanding of typography, layout, and color theory applied effectively.

• Case studies or project breakdowns that detail the design process from brief to final execution, including problem-solving and decision-making.

• Evidence of contributions to reusable creative systems, templates, or brand guidelines that have improved creative efficiency or consistency. Process Documentation:

• Case studies should clearly outline the initial brief, the strategic approach taken, the creative solutions developed, and the final outcome.

• For motion design projects, provide insights into the storyboarding process, animation techniques used, and software utilized.

• Where applicable, include metrics or performance data that demonstrate the effectiveness of the creative assets, such as engagement rates, click-through rates, or conversion improvements.

• Showcase an understanding of brand consistency and the ability to adapt creative execution across different platforms while maintaining a cohesive brand identity.

📝 Enhancement Note: The portfolio is expected to be a critical component of the application, demonstrating not just creative output but also strategic thinking, process understanding, and the ability to deliver measurable results. The emphasis on performance marketing and motion design suggests that portfolios should strongly feature these elements. The request for demonstrating contributions to "reusable creative systems" indicates a need to showcase impact beyond individual projects, focusing on scalable solutions.

💵 Compensation & Benefits

Salary Range: For a Senior Graphic Designer role with 5-10 years of experience in Singapore, the estimated annual salary range is approximately SGD 75,000 - SGD 110,000. This estimate is based on industry benchmarks for similar roles in Singapore, considering the required proficiency in Adobe Creative Suite, motion design, and performance marketing expertise.

Benefits:

• Competitive Salary: Based on experience and demonstrated skills.

• Health & Wellness: Comprehensive medical insurance, potentially including dental and vision coverage.

• Paid Time Off: Generous annual leave, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and attendance at industry events to enhance skills in graphic and motion design.

• Employee Discounts: Potential discounts on Castlery furniture and products.

• Collaborative Work Environment: Access to a modern workspace and a supportive creative team.

• Potential for Performance Bonuses: Based on individual and company performance.

Working Hours: A standard 40-hour work week is anticipated, typical for full-time roles in Singapore. However, given the on-site requirement and the creative nature of the role, some flexibility may be offered based on project needs and team collaboration, though core hours will likely be expected for team synergy and on-site presence.

📝 Enhancement Note: Salary estimation is based on general market data for senior-level creative roles in Singapore. Specific benefits can vary significantly, and candidates should inquire for precise details. The emphasis on "on-site" work in Singapore suggests that candidates should be aware of local work culture norms and expectations regarding office presence and working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (Furniture Retail). Castlery operates in the competitive online furniture market, focusing on direct-to-consumer (DTC) sales with an emphasis on thoughtful design, quality, and customer experience. This industry context means the creative team plays a crucial role in brand perception, customer acquisition, and engagement across digital platforms.

Company Size: Castlery is a growing company. As a significant player in the e-commerce furniture space, it likely operates with a structure that allows for both agility and scalability, typical of successful DTC brands that have moved beyond startup phase. This implies a dynamic work environment where employees can see the direct impact of their contributions.

Founded: Castlery was founded with a mission to rethink homes for how people really live. Its decade-long journey suggests a stable, established brand that is now focused on strategic growth and refining its offerings and experiences. This maturity allows for investment in its creative capabilities and team development.

Team Structure:

• The Senior Graphic Designer will be part of the Creative team, likely reporting to a Creative Lead or Head of Creative.

• This team is responsible for all visual communication, brand assets, and creative campaigns across various channels.

• Collaboration is expected with marketing, e-commerce, product, and potentially international creative teams.

• The team structure likely values a blend of independent execution and collaborative brainstorming, with the Senior Designer expected to mentor or guide junior members implicitly through their work. Methodology:

• Data-Driven Creativity: While creative in nature, the role emphasizes designing for "performance channels" and understanding "creative effectiveness at a format and audience level." This indicates a data-informed approach to design, where creative decisions are influenced by performance metrics and audience insights.

• Agile Execution: The expectation of quick turnaround with minimal revisions and the need to manage multiple workstreams concurrently points to an agile methodology within the creative process.

• Systematic Approach: The requirement to contribute to "reusable creative systems" highlights a focus on developing standardized, efficient processes and assets that can be scaled.

Company Website: https://www.castlery.com/

📝 Enhancement Note: Castlery's focus on "rethinking homes for how people really live" and "designing furniture for real life" suggests a company culture that values practicality, aesthetics, and a customer-centric approach. The emphasis on "what's next" and "scaling with care" indicates a forward-thinking and growth-oriented environment. For a designer, this means an opportunity to contribute to a brand that is both established and ambitious.

📈 Career & Growth Analysis

Operations Career Level: This role is at a Senior level within the design function. It signifies a transition from individual contributor to a role that requires significant autonomy, strategic input, and the ability to influence creative output and processes. A Senior Graphic Designer is expected to lead projects, mentor implicitly, and contribute to the team's overall creative strategy and efficiency.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Lead or a similar senior creative management position. This structure allows for mentorship, strategic alignment, and opportunities to learn advanced creative direction and stakeholder management skills.

Operations Impact: The Senior Graphic Designer's impact is directly tied to the effectiveness of Castlery's visual communications, particularly in driving customer acquisition and engagement through performance marketing channels. By creating compelling and effective creative assets, this role directly influences brand perception, campaign performance, and ultimately, sales revenue. The development of reusable creative systems also has a broad impact on team efficiency and brand consistency across all markets.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Creative Lead or Art Director role, taking on more strategic responsibilities, managing teams, and shaping the overall creative vision.

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, performance creative optimization, or brand system development.

• Cross-Functional Exposure: Involvement in projects with marketing, product, and international teams can broaden understanding of business operations and strategic initiatives.

• Mentorship: Opportunity to mentor junior designers, refine leadership skills, and contribute to the team's knowledge base.

• Strategic Contribution: Directly influencing the brand's visual identity and creative strategy for key markets.

📝 Enhancement Note: The "Senior" title implies a need for a candidate who can operate with a high degree of independence and strategic foresight. The growth opportunities suggest a path for career advancement beyond individual design tasks, focusing on leadership and strategic impact within the creative department.

🌐 Work Environment

Office Type: The role is designated as On-site, indicating a physical workspace within Castlery's Singapore office. This suggests a collaborative environment where in-person interaction, team brainstorming, and spontaneous discussions are encouraged.

Office Location(s): Singapore, Central, Singapore. This central location likely offers good accessibility via public transport and is situated within a vibrant business district, providing a conducive environment for professional work.

Workspace Context:

• Collaborative Environment: The on-site nature of the role fosters a collaborative atmosphere, enabling seamless teamwork, quick feedback loops, and dynamic brainstorming sessions with colleagues.

• Tools & Technology: Access to a robust technology stack, including high-performance workstations, the full Adobe Creative Suite, and potentially other design and project management software.

• Team Interaction: Opportunities for regular interaction with the Creative Lead, fellow designers, and cross-functional teams, facilitating knowledge sharing and collective problem-solving.

• Brand Immersion: Being physically present within the company environment allows for a deeper understanding of the brand's ethos and operational flow.

Work Schedule: A standard full-time schedule is expected, likely with core business hours to facilitate team collaboration and on-site presence. Flexibility may be available depending on project demands and company policy, but consistent office attendance is a key aspect of this role.

📝 Enhancement Note: The "On-site" requirement is a significant factor. Candidates should be prepared for a traditional office-based work setting in Singapore, emphasizing the value Castlery places on in-person collaboration and team cohesion. This setting is ideal for designers who thrive in a shared creative space and benefit from direct interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and fit with the role's requirements.

• Portfolio Review & Discussion: A dedicated session with the hiring manager or Creative Lead to walk through selected portfolio pieces. This will focus on:

  • Creative Rationale: Understanding your thought process, design decisions, and problem-solving approach.
  • Process & Execution: How you translate briefs into final assets, especially for motion graphics and performance marketing.
  • Impact & Results: Evidence of how your work has performed or contributed to business objectives.

• Skills Assessment/Creative Challenge: A practical exercise, potentially involving a design brief or a specific task related to motion graphics or performance ad creative, to evaluate your skills under timed conditions.

• Team/Cultural Fit Interview: A conversation with potential team members or other stakeholders to assess collaboration style, communication skills, and alignment with Castlery's culture.

• Final Interview: Potentially with a more senior leader to discuss overall fit and long-term aspirations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize work that showcases both static and motion design, especially for performance marketing.

• Tell a Story: For each project, clearly articulate the brief, your strategic approach, the challenges faced, your creative solutions, and the measurable outcomes. Use visuals effectively to support your narrative.

• Highlight Autonomy: Emphasize projects where you led independently from start to finish, especially those with minimal revisions.

• Showcase Systems Thinking: If you have examples of creating templates, style guides, or asset frameworks, present them and explain their impact on efficiency and consistency.

• Motion Design Clarity: For motion pieces, clearly explain your role in storyboarding, animation, and editing. Ensure high-quality playback.

• Performance Metrics: Wherever possible, include data points (e.g., CTR, engagement rate, conversion lift) that demonstrate the effectiveness of your creative work.

Challenge Preparation:

• Understand the Brief: Carefully analyze any creative challenge given. Identify the core objective, target audience, and key message.

• Time Management: Allocate your time wisely across ideation, execution, and refinement.

• Focus on Relevance: Ensure your solution directly addresses the brief's requirements and demonstrates understanding of performance marketing principles.

• Brand Alignment: Keep Castlery's brand aesthetic and voice in mind.

• Presentation Readiness: Be prepared to present your solution concisely and confidently, explaining your rationale.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, process efficiency, and the ability to work autonomously and collaboratively. The portfolio review is critical, with a strong emphasis on demonstrating impact and a systematic approach to design, particularly in motion graphics and performance marketing contexts.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logo design, and illustration.

• Adobe Photoshop: For image manipulation, digital art, and creating static visual assets.

• Adobe InDesign: For layout design, brochures, presentations, and print collateral.

• Adobe After Effects: Essential for motion graphics, animation, visual effects, and dynamic content creation.

• Adobe Premiere Pro: For video editing, assembling motion sequences, and final video production.

Analytics & Reporting:

• While not a direct responsibility, understanding how to interpret performance data from platforms like Meta Ads Manager, TikTok Ads Manager, or Google Ads is crucial for optimizing creative effectiveness.

• Familiarity with analytics dashboards (e.g., Google Analytics) to understand user behavior and campaign performance trends. CRM & Automation:

• Not directly applicable to this design role, but an awareness of how creative assets are deployed through marketing automation platforms or CRM-driven campaigns could be beneficial. Other Potential Tools:

• Project Management Software: Asana, Jira, Trello, or similar tools for task tracking and workflow management.

• Collaboration Tools: Slack, Microsoft Teams for team communication.

• Cloud Storage: Google Drive, Dropbox for file sharing and asset management.

• Stock Asset Platforms: Shutterstock, Adobe Stock, etc., for sourcing imagery and video elements.

📝 Enhancement Note: The core requirement is deep proficiency in the Adobe Creative Suite, with After Effects and Premiere Pro being particularly critical for the motion design aspect of the role. While direct use of CRM or advanced analytics tools may not be required, a strong understanding of how creative assets perform on digital platforms and how to interpret basic performance data is essential for success in performance marketing design.

👥 Team Culture & Values

Operations Values:

• Thoughtful Detail: Castlery's design philosophy emphasizes "thoughtful detail." This translates to a culture where meticulousness, precision, and a deep consideration for user experience are valued in all creative work.

• Designed for Real Life: This value suggests an emphasis on practicality, durability, and functionality in design, ensuring that creative solutions are not only aesthetically pleasing but also effective and relevant to the target audience's lifestyle.

• Intentionality & Purpose: The company's focus on "scaling with care" and "crafting better experiences" implies a culture that values deliberate action, strategic planning, and a clear purpose behind all initiatives, including creative ones.

• Growth & Forward-Thinking: With a focus on "what's next," the culture likely encourages innovation, adaptation, and a continuous pursuit of improvement and new opportunities within the e-commerce and design space.

• Collaboration & Teamwork: As an on-site role, a strong emphasis on teamwork, open communication, and mutual support within the creative team and across departments is expected.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to collaborate closely with marketing, e-commerce, and product teams to ensure creative outputs align with business objectives and campaign strategies.

• Feedback-Driven Improvement: A culture where constructive feedback is shared openly and used to refine creative work, fostering continuous improvement.

• Shared Knowledge: Encouragement of knowledge sharing, whether through informal discussions, team critiques, or the development of shared resources like templates and style guides.

• Proactive Communication: A style that emphasizes keeping stakeholders informed, seeking clarification when needed, and proactively addressing potential roadblocks.

📝 Enhancement Note: The company values are deeply intertwined with its product and brand identity. For a designer, this means understanding that "real life" and "thoughtful detail" are not just marketing slogans but guiding principles for creative execution. The collaboration style emphasizes being a proactive and integrated member of a larger business unit, not just a siloed creative function.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to produce high-quality creative assets for performance channels quickly requires efficient workflows and strong prioritization skills.

• Adapting to Evolving Trends: The fast-paced digital marketing landscape demands constant awareness of new trends in design, motion graphics, and platform best practices.

• Creative Effectiveness Measurement: Translating creative output into measurable business impact and consistently optimizing based on performance data can be challenging.

• Maintaining Brand Consistency: Ensuring a cohesive brand identity across diverse platforms and campaigns, especially when working with multiple stakeholders and market needs.

• Independent Project Leadership: Taking full ownership of projects from brief to delivery with minimal oversight requires strong self-management and problem-solving abilities.

Learning & Development Opportunities:

• Advanced Motion Graphics: Deepen expertise in animation techniques, visual effects, and storytelling through motion.

• Performance Creative Optimization: Develop a stronger understanding of A/B testing, audience segmentation, and data analysis to create more effective marketing creatives.

• Creative System Development: Gain experience in building scalable design systems that enhance team efficiency and brand consistency.

• Cross-Functional Strategy: Learn how creative integrates with broader marketing, e-commerce, and business strategies.

• Leadership & Mentorship: Develop skills in guiding junior team members and contributing to the strategic direction of the creative department.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring adaptability, a data-informed mindset, and strong execution skills. The growth opportunities are geared towards developing both technical design expertise and strategic, leadership capabilities, aligning with the senior nature of the position.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex brief into a simple, effective visual or motion concept. What was your process?" (Focus on your strategic approach, problem-solving, and clarity of execution.)

• "How do you ensure your creative work aligns with performance marketing objectives and drives measurable results?" (Prepare examples of how you've used data or platform insights to inform your design decisions and improve campaign performance.)

• "Walk me through a reusable creative system or template you've developed. What problem did it solve, and what was its impact?" (Be ready to detail the creation process, benefits, and any metrics of success.)

• "How do you approach managing multiple design projects with competing deadlines?" (Demonstrate your project management skills, prioritization techniques, and communication strategies.) Company & Culture Questions:

• "What interests you about Castlery and our mission to 'rethink homes for how people really live'?" (Research Castlery's brand, values, and recent campaigns. Connect your passion for design to their mission.)

• "How do you stay updated on the latest design trends, especially in motion graphics and digital advertising?" (Showcase your proactive learning habits and awareness of the industry landscape.)

• "Describe your ideal collaborative environment. How do you work with cross-functional teams like marketing or product?" (Highlight your teamwork, communication skills, and ability to integrate with business objectives.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant project that best showcases your senior-level capabilities and aligns with the role's requirements (motion, performance).

• Structure Your Narrative: For each piece, clearly outline:

  1. The Challenge/Brief: What was the objective?
  2. Your Role: What specifically did you do?
  3. Your Strategy/Approach: How did you tackle the problem?
  4. The Solution: Show the final creative assets.
  5. The Results/Impact: What was the outcome? (Use metrics if available.)

• Highlight Autonomy and Systems: Explicitly point out instances where you led independently and any contributions to scalable systems.

• Motion Design Deep Dive: Be prepared to discuss your process for storyboarding, animation, and software choices for motion projects.

• Conciseness: Be mindful of time. Practice your presentation to be clear, engaging, and within the allotted time frame.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative skill but also strategic thinking, process efficiency, and the ability to drive results. Candidates should be ready to articulate their decision-making process and showcase how their work contributes to business goals, particularly within the context of performance marketing and motion design.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the Castlery careers portal, ensuring all required fields are completed accurately.

• Tailor your Resume: Highlight experience in graphic design, motion design, Adobe Creative Suite proficiency, and specific experience with performance marketing channels (Meta, TikTok, Google). Quantify achievements where possible.

• Curate Your Portfolio: Select your most relevant and impactful work, emphasizing projects that demonstrate independent leadership, strong visual sensibility, motion graphics expertise, and performance-driven results. Ensure it's easily accessible (e.g., via a link).

• Prepare Your Narrative: Practice walking through your portfolio pieces, clearly articulating your process, strategic rationale, and the impact of your work, especially for motion and performance-related projects.

• Research Castlery: Understand the brand's aesthetic, mission, and recent campaigns. Consider how your skills and values align with their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details, particularly regarding compensation, benefits, and specific interview processes, should be verified directly with Castlery during the application process.